Template-Type: ReDIF-Article 1.0
Author-Name: 손 준 상
Author-X-Name-First: 손 준
Author-X-Name-Last: 상
Author-Name: Jun-Sang Sohn
Author-X-Name-First: Jun-Sang
Author-X-Name-Last: Sohn
Title: State of Mind in the Flow 4-Channel Model and Play
Abstract:
The flow theory becomes one of the most important frameworks
in the internet research arena. Hoffman and Novak proposed a hierarchical
flow model showing the antecedents and outcomes of flow and the
relationship among these variables in the hyper-media computer
circumstances (Hoffman and Novak 1996). This model was further tested
after their initial research (Novak, Hoffman, and Yung 2000).
At their paper, Hoffman and Novak explained that the balance of challenge
and skill leads to flow which means the positive optimal state of mind
(Hoffman and Novak 1996). An imbalance between challenge and skill, leads
to negative states of mind like anxiety, boredom, apathy (Csikszentmihalyi
and Csikszentmihalyi 1988). Almost all research on the flow 4-channel
model have been focusingon flow, the positive state of mind (Ellis,
Voelkl, and Morris 1994 Mathwick and Rigdon 2004). However, it also needs
to examine the formation of the negative states of minds and their
outcomes. Flow researchers explain play or playfulness as
antecedents or the early state of flow. However, play has been regarded as
a distinct concept from flow in the flow literatures (Hoffman and Novak
1996; Novak, Hoffman, and Yung 2000). Mathwick and Rigdon discovered the
influences of challenge and skill on play; they also observed the
influence of play on web-loyalty and brand loyalty (Mathwick and Rigdon
2004). Unfortunately, they did not go so far as to test the influences of
play on state of mind. This study focuses on the relationships
between state of mind in the flow 4-channel model and play. Early research
has attempted to hypothetically explain state of mind in flow theory, but
has not been tested except flow until now. Also the importance of play has
been emphasized in the flow theory, but has not been tested in the flow
4-channel model context. This researcher attempts to analyze
the relationships among state of mind, skill of play, challenge, state of
mind and web loyalty. For this objective, I developed a measure for state
of mind and defined the concept of play as a trait. Then, the influences
of challenge and skill on the state of mind and play under on-line
shopping conditions were tested. Also the influences of play on state of
mind were tested and those of flow and play on web loyalty were
highlighted. 294 undergraduate students participated in this
research survey. They were asked to respond about their perceptions of
challenge, skill, state of mind, play, and web-loyalty to on-line shopping
mall. Respondents were restricted to students who bought products on-line
in a month. In case of buying products at two or more on-line shopping
malls, they asked to respond about the shopping mall where they bought the
most important one. Construct validity, discriminant validity,
and convergent validity were used to check the measurement validations.
Also, Cronbach's alpha was used to check scale reliability. A series of
exploratory factor analyses was conducted. This researcher conducted
confirmatory factor analyses to assess the validity of measurements. All
items loaded significantly on their respective constructs. Also, all
reliabilities were greater than .70. Chi-square difference tests and
goodness of fit tests supported discriminant and convergent validity.
The results of clustering and ANOVA showed that high challenge and
high skill leaded to flow, low challenge and high skill leaded to boredom,
and low challenge and low skill leaded to apathy. But, it was different
from my expectation that high challenge and low skill didnot lead to
anxiety but leaded to apathy. The results also showed that high challenge
and high skill, and high challenge and low skill leaded to the highest
play. Low challenge leaded to low play. 4 Structural Equation
Models were built by flow, anxiety, boredom, apathy for analyzing not only
the impact of play on state of mind and web-loyalty, but also that of
state of mind on web-loyalty. According the analyses results of these
models, play impacted flow and web-loyalty positively, but impacted
anxiety, boredom, and apathy negatively. Results also showed that flow
impacted web-loyalty positively, but anxiety, boredom, and apathy impacted
web-loyalty negatively. The interpretations and implications
of the test results of the hypotheses are as follows. First,
respondents belonging to different clusters based on challenge and skill
level experienced different states of mind such as flow, anxiety, boredom,
apathy. The low challenge and low skill group felt the highest anxiety and
apathy. It could be interpreted that this group feeling high anxiety or
fear, then avoided attempts to shop on-line. Second, it was
found that higher challenge leads to higher levels of play. Test results
show that the play level of the high challenge and low skill group
(anxiety group) was higher than that of the high challenge and high skill
group (flow group). However, this was not significant. Third,
play positively impacted flow and negatively impacted boredom. The
negative impacts on anxiety and apathy were not significant. This means
that the combination of challenge and skill creates different results.
Forth, play and flow positively impacted web-loyalty, but anxiety,
boredom, apathy had negative impacts. The effect of play on web-loyalty
was stronger in case of anxiety, boredom, apathy group than flow group.
These results show that challenge and skill influences state of
mind and play. Results also demonstrate how play and flow influence
web-loyalty. It implies that state of mind and play should be the core
marketing variables in internet marketing. The flow theory has
been focusing on flow and on the positive outcomes of flow experiences.
But, this research shows that lots of consumers experience the negative
state of mind rather than flow state in the internet shopping
circumstance. Results show that the negative state of mind leads to low or
negative web-loyalty. Play can have an important role with the web-loyalty
when consumers have the negative state of mind. Results of structural
equation model analyses show that play influences web-loyalty positively,
even though consumers may be in the negative state of mind.
This research found the impacts of challenge and skill on state of mind in
the flow 4-channel model, not only flow but also anxiety, boredom, apathy.
Also, it highlighted the role of play in the flow 4-channel model context
and impacts on web-loyalty. However, tests show a few different results
from hypothetical expectations such as the highest anxiety level of apathy
group and insignificant impacts of play on anxiety and apathy. Further
research needs to replicate this research and/or to compare 3-channel
model with 4-channel model.
Journal: Journal of Global Academy of Marketing Science
Pages: 1-29
Issue: 2
Volume: 17
Year: 2007
Month: 6
X-DOI: 10.1080/12297119.2007.9707234
File-URL: http://hdl.handle.net/10.1080/12297119.2007.9707234
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Handle: RePEc:taf:jgsmks:v:17:y:2007:i:2:p:1-29
Template-Type: ReDIF-Article 1.0
Author-Name: 김상덕
Author-X-Name-First:
Author-X-Name-Last: 김상덕
Author-Name: 지성구
Author-X-Name-First:
Author-X-Name-Last: 지성구
Author-Name: Sang Deok Kim
Author-X-Name-First: Sang Deok
Author-X-Name-Last: Kim
Author-Name: Seong Goo Ji
Author-X-Name-First: Seong Goo
Author-X-Name-Last: Ji
Title: The Effects of Environmental Dynamism on Supply Chain Commitment in the High-tech Industry: The Roles of Flexibility and Dependence
Abstract:
The exchange between buyers and sellers in the industrial
market is changing from short-term to long-term relationships. Long-term
relationships are governed mainly by formal contracts or informal
agreements, but many scholars are now asserting that controlling
relationship by using formal contracts under environmental dynamism is
inappropriate. In this case, partners will depend on each
other's flexibility or interdependence. The former, flexibility, provides
a general frame of reference, order, and standards against which to guide
and assess appropriate behavior in dynamic and ambiguous situations, thus
motivating the value-oriented performance goals shared between partners.
It is based on social sacrifices, which can potentially minimize any
opportunistic behaviors. The later, interdependence, means that each firm
possesses a high level of dependence in an dynamic channel relationship.
When interdependence is high in magnitude and symmetric, each firm enjoys
a high level of power and the bonds between the firms should be reasonably
strong. Strong shared power is likely to promote commitment because of the
common interests, attention, and support found in such channel
relationships. This study deals with environmental dynamism in
high-tech industry. Firms in the high-tech industry regard it as a key
success factor to successfully cope with environmental changes. However,
due to the lack of studies dealing with environmental dynamism and supply
chain commitment in the high-tech industry, it is very difficult to find
effective strategies to cope with them. This paper presents
the results of an empirical study on the relationship between
environmental dynamism and supply chain commitment in the high-tech
industry. We examined the effects of consumer, competitor, and
technological dynamism on supply chain commitment. Additionally, we
examined the moderating effects of flexibility and dependence of supply
chains. This study was confined to the type of high-tech
industry which has the characteristics of rapid technology change and
short product lifecycle. Flexibility among the firms of this industry,
having the characteristic of hard and fast growth, is more important here
than among any other industry. Thus, a variety of environmental dynamism
can affect a supply chain relationship. The industries targeted industries
were electronic parts, metal product, computer, electric machine,
automobile, and medical precision manufacturing industries.
Data was collected as follows. During the survey, the researchers managed
to obtain the list of parts suppliers of 2 companies, N and L, with an
international competitiveness in the mobile phone manufacturing industry;
and of the suppliers in a business relationship with S company, a
semiconductor manufacturing company. They were asked to respond to the
survey via telephone and e-mail. During the two month period of
February-April 2006, we were able to collect data from 44 companies. The
respondents were restricted to direct dealing authorities and
subcontractor company (the supplier) staff with at least three months of
dealing experience with a manufacture (an industrial material buyer).
The measurement validation procedures included scale reliability;
discriminant and convergent validity were used to validate measures. Also,
the reliability measurements traditionally employed, such as the
Cronbach's alpha, were used. All the reliabilities were greater than .70.
A series of exploratory factor analyses was conducted. We conducted
confirmatory factor analyses to assess the validity of our measurements. A
series of chi-square difference tests were conducted so that the
discriminant validity could be ensured. For each pair, we estimated two
models-an unconstrained model and a constrained modeband compared the two
model fits. All these tests supported discriminant validity. Also, all
items loaded significantly on their respective constructs, providing
support for convergent validity. We then examined composite reliability
and average variance extracted (AVE). The composite reliability of each
construct was greater than .70. The AVE of each construct was greater than
.50. According to the multiple regression analysis, customer
dynamism had a negative effect and competitor dynamism had a positive
effect on a supplier's commitment. In addition, flexibility and dependence
had significant moderating effects on customer and competitor dynamism. On
the other hand, all hypotheses about technological dynamism had no
significant effects on commitment. In other words, technological dynamism
had no direct effect on supplier's commitment and was not moderated by the
flexibility and dependence of the supply chain. This study
makes its contribution in the point of view that this is a rare study on
environmental dynamism and supply chain commitment in the field of
high-tech industry. Especially, this study verified the effects of three
sectors of environmental dynamism on supplier's commitment. Also, it
empirically tested how the effects were moderated by flexibility and
dependence. The results showed that flexibility and interdependence had a
role to strengthen supplier's commitment under environmental dynamism in
high-tech industry. Thus relationship managers in high-tech industry
should make supply chain relationship flexible and interdependent.
The limitations of the study are as follows; First, about the research
setting, the study was conducted with high-tech industry, in which the
direction of the change in the power balance of supply chain dyads is
usually determined by manufacturers. So we have a difficulty with
generalization. We need to control the power structure between partners in
a future study. Secondly, about flexibility, we treated it throughout the
paper as positive, but it can also be negative, i.e. violating an
agreement or moving, but in the wrong direction, etc. Therefore we need to
investigate the multi-dimensionality of flexibility in future research.
Journal: Journal of Global Academy of Marketing Science
Pages: 31-54
Issue: 2
Volume: 17
Year: 2007
Month: 6
X-DOI: 10.1080/12297119.2007.9707235
File-URL: http://hdl.handle.net/10.1080/12297119.2007.9707235
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Handle: RePEc:taf:jgsmks:v:17:y:2007:i:2:p:31-54
Template-Type: ReDIF-Article 1.0
Author-Name: 김 정 훈
Author-X-Name-First: 김 정
Author-X-Name-Last: 훈
Author-Name: Jung-Hoon Kim
Author-X-Name-First: Jung-Hoon
Author-X-Name-Last: Kim
Title: The Effects of Evaluation Attributes of Cultural Tourism Festivals on Satisfaction and Behavioral Intention
Abstract:
Festivals are an indispensable feature of cultural
tourism(Formica & Uysal, 1998). Cultural tourism festivals are
increasingly being used as instruments promoting tourism and boosting the
regional economy. So much research related to festivals is undertaken from
a variety of perspectives. Plans to revisit a particular festival have
been viewed as an important research topic both in academia and the
tourism industry. Therefore festivals have frequently been leveled as
cultural events. Cultural tourism festivals have become a
crucial component in constituting the attractiveness of tourism
destinations (Prentice, 2001). As a result, a considerable number of
tourist studies have been carried out in diverse cultural tourism
festivals (Backman et al., 1995; Crompton & Mckay, 1997; Park, 1998;
Clawson & Knetch, 1996). Much of previous literature empirically shows the
close linkage between tourist satisfaction and behavioral intention in
festivals. The main objective of this study is to investigate
the effects of evaluation attributes of cultural tourism festivals on
satisfaction and behavioral intention, accomplish the research objective,
to find out evaluation items of cultural tourism festivals through the
literature study an empirical study. Using a varimax rotation with Kaiser
normalization, the research obtained four factors in the 18 evaluation
attributes of cultural tourism festivals. Some empirical studies have
examined the relationship between behavioral intention and actual
behavior. To understand between tourist satisfaction and behavioral
intention, this study suggests five hypotheses and hypothesized model.
In this study, the analysis is based on primary data collected
from visitors who participated in '2006 Gwangju Kimchi Festival'. In
total, 700 self-administered questionnaires were distributed and 561
usable questionnaires were obtained. Respondents were presented with the
18 satisfactions item on a scale from 1 (strongly disagree) to 7(strongly
agree). Dimensionality and stability of the scale were evaluated by a
factor analysis with varimax rotation. Four factors emerged with
eigenvalues greater than 1, which explained 66.40% of the total variance
and Cronbach' alpha raging from 0.876 to 0.774. And four factors named:
advertisement and guides, programs, food and souvenirs, and convenient
facilities. To test and estimate the hypothesized model, a
two-step approach with an initial measurement model and a subsequent
structural model for Structural Equation Modeling was used. The AMOS 4.0
analysis package was used to conduct the analysis. In estimating the
model, the maximum likelihood procedure was used. In this study Chi-square
test is used, which is the most common model goodness-of-fit test. In
addition, considering the literature about the Structural Equation
Modeling, this study used, besides Chi-square test, more model fit indexes
to determine the tangibility of the suggested model: goodness-of-fit
index(GFI) and root mean square error of approximation(RMSEA) as absolute
fit indexes; normed-fit index(NFI) and non-normed-fit index(NNFI) as
incremental fit indexes. The results of T-test and ANOVAs
revealed significant differences(0.05 level), therefore H1(Tourist
Satisfaction level should be different from Demographic traits) are
supported. According to the multiple Regressions analysis and AMOS,
H2(Tourist Satisfaction positively influences on revisit intention),
H3(Tourist Satisfaction positively influences on word of mouth),
H4(Evaluation Attributes of cultural tourism festivals influences on
Tourist Satisfaction), and H5(Tourist Satisfaction positively influences
on Behavioral Intention) are also supported. As the conclusion
of this study are as following: First, there were differences in
satisfaction levels in accordance with the demographic information of
visitors. Not all visitors had the same degree of satisfaction with their
cultural tourism festival experience. Therefore it is necessary to
understand the satisfaction of tourists if the experiences that are
provided are to meet their expectations. So, in making festival plans, the
organizer should consider the demographic variables in explaining and
segmenting visitors to cultural tourism festival. Second,
satisfaction with attributes of evaluation cultural tourism festivals had
a significant direct impact on visitors' intention to revisit such
festivals and the word of mouth publicity they shared. The results
indicated that visitor satisfaction is a significant antecedent of their
intention to revisit such festivals. Festival organizers should strive to
forge long-term relationships with the visitors. In addition, it is also
necessary to understand how the intention to revisit a festival changes
over time and identify the critical satisfaction factors.
Third, it is confirmed that behavioral intention was enhanced by
satisfaction. The strong link between satisfaction and behavioral
intentions of visitors areensured by high quality advertisement and
guides, programs, food and souvenirs, and convenient facilities. Thus,
examining revisit intention from a time viewpoint may be of a great
significance for both practical and theoretical reasons. Additionally,
festival organizers should give special attention to visitor satisfaction,
as satisfied visitors are more likely to return sooner. The
findings of this research have several practical implications for the
festivals managers. The promotion of cultural festivals should be based on
the understanding of tourist satisfaction for the long- term success of
tourism. And this study can help managers carry out this task in a more
informed and strategic manner by examining the effects of demographic
traits on the level of tourist satisfaction and the behavioral intention.
In other words, differentiated marketing strategies should be stressed and
executed by relevant parties. The limitations of this study
are as follows; the results of this study cannot be generalized to other
cultural tourism festivals because we have not explored the many different
kinds of festivals. A future study should be a comparative analysis of
other festivals of different visitor segments. Also, further efforts
should be directed toward developing more comprehensive temporal models
that can explain behavioral intentions of tourists.
Journal: Journal of Global Academy of Marketing Science
Pages: 55-73
Issue: 2
Volume: 17
Year: 2007
Month: 6
X-DOI: 10.1080/12297119.2007.9707236
File-URL: http://hdl.handle.net/10.1080/12297119.2007.9707236
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Handle: RePEc:taf:jgsmks:v:17:y:2007:i:2:p:55-73
Template-Type: ReDIF-Article 1.0
Author-Name: Jong Pil Yu
Author-X-Name-First: Jong Pil
Author-X-Name-Last: Yu
Author-Name: Payal Kaishap Dutta
Author-X-Name-First: Payal Kaishap
Author-X-Name-Last: Dutta
Author-Name: Dawn Thorndike Pysarchik
Author-X-Name-First: Dawn Thorndike
Author-X-Name-Last: Pysarchik
Title: The Impact of Reference Groups and Product Familiarity on Indian Consumers' Product Purchases
Abstract:
Less than 3% of India's food basket, consists of processed
food, therefore processed food can be viewed as an innovation or new
product to Indian consumers. This research investigates the effects of
product familiarity and reference groups on Indian consumers' attitudes
and purchase behavior of new processed food products. For the study, the
model is developed by modifying Cambel and Goodstein's (2001) "Moderate
Incongruity Effect" to include important cross-cultural influences on
attitudes and purchase decisions among Indian consumers. Empirical
analysis was conducted through structural equation modeling (SEM). SEM
results indicated that reference group influence has a stronger positive
effect on consumers' attitudes and actual purchase behavior of more
familiar processed foods than of less familiar processed food. In
addition, attitudes have a stronger positive effect on consumers' actual
purchase of more familiar than of less familiar processed foods.
Journal: Journal of Global Academy of Marketing Science
Pages: 75-97
Issue: 2
Volume: 17
Year: 2007
Month: 3
X-DOI: 10.1080/12297119.2007.9707237
File-URL: http://hdl.handle.net/10.1080/12297119.2007.9707237
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Handle: RePEc:taf:jgsmks:v:17:y:2007:i:2:p:75-97
Template-Type: ReDIF-Article 1.0
Author-Name: Claus Ebster
Author-X-Name-First: Claus
Author-X-Name-Last: Ebster
Author-Name: Udo Wagner
Author-X-Name-First: Udo
Author-X-Name-Last: Wagner
Author-Name: Cora Auzinger
Author-X-Name-First: Cora
Author-X-Name-Last: Auzinger
Title: The Effect of Displaying Products in Their Usage Context - A Field Experimental Investigation
Abstract:
The widespread use of self-service concepts in retailing has
resulted in increased attention to the design of retail environments and
to stimuli operating at the point of sale. One such merchandising
technique, the "bundled presentation", i.e., related products are
presented in close proximity to each other, is widely used by retailers
but has rarely been investigated by academic consumer researchers. This
study presents the results of a field experiment into the effects of
presenting products in their usage context. Customers' attitudes towards
the same product displayed in different ways are compared with each other.
The results show that related products, i.e., products that are used
together, should be presented in a coordinated display. Furthermore, the
bundled presentation enhanced consumers' attitudes of the product when
they saw it first in a bundled presentation and then evaluated it in front
of a traditional presentation.
Journal: Journal of Global Academy of Marketing Science
Pages: 99-110
Issue: 2
Volume: 17
Year: 2007
Month: 6
X-DOI: 10.1080/12297119.2007.9707238
File-URL: http://hdl.handle.net/10.1080/12297119.2007.9707238
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Handle: RePEc:taf:jgsmks:v:17:y:2007:i:2:p:99-110
Template-Type: ReDIF-Article 1.0
Author-Name: 강병수
Author-X-Name-First:
Author-X-Name-Last: 강병수
Author-Name: 김병재
Author-X-Name-First:
Author-X-Name-Last: 김병재
Author-Name: 신종칠
Author-X-Name-First:
Author-X-Name-Last: 신종칠
Author-Name: Myung Soo Kang
Author-X-Name-First: Myung Soo
Author-X-Name-Last: Kang
Author-Name: Byoung Jai Kim
Author-X-Name-First: Byoung Jai
Author-X-Name-Last: Kim
Author-Name: Jong Chil Shin
Author-X-Name-First: Jong Chil
Author-X-Name-Last: Shin
Title: Measuring Consumer-Brand Relationship Quality
Abstract:
As a brand becomes a core asset in creating a corporation's
value, brand marketing has become one of core strategies that corporations
pursue. Recently, for customer relationship management, possession and
consumption of goods were centered on brand for the management. Thus,
management related to this matter was developed. The main reason of the
increased interest on the relationship between the brand and the consumer
is due to acquisition of individual consumers and development of
relationship with those consumers. Along with the development of
relationship, a corporation is able to establish long-term relationships.
This has become a competitive advantage for the corporation.
All of these processes became the strategic assets of corporations.
The importance and the increase of interest of a brand have also
become a big issue academically. Brand equity, brand
extension, brand identity, brand relationship, and brand community are the
results derived from the interest of a brand. More specifically, in
marketing, the study of brands has been led to the study of factors
related to building of powerful brands and the process of building the
brand. Recently, studies concentrated primarily on the
consumer-brand relationship. The reason is that brand loyalty can not
explain the dynamic quality aspects of loyalty, the consumer-brand
relationship building process, and especially interactions between the
brands and the consumers. In the studies of consumer-brand
relationship, a brand is not just limited to possession or consumption
objectives, but rather conceptualized as partners. Most of the studies
from the past concentrated on the results of qualitative analysis of
consumer-brand relationship to show the depth and width of the performance
of consumer-brand relationship. Studies in Korea have been the same.
Recently, studies of consumer-brand relationship started to
concentrate on quantitative analysis rather than qualitative analysis or
even go further with quantitative analysis to show effecting factors of
consumer-brand relationship. Studies of new quantitative
approaches show the possibilities of using the results as a new concept of
viewing consumer-brand relationship and possibilities of applying these
new concepts on marketing. Studies of consumer-brand
relationship with quantitative approach already exist, but none of them
include sub-dimensions of consumer-brand relationship, which presents
theoretical proofs for measurement. In other words, most studies add up or
average out the sub-dimensions of consumer-brand relationship. However, to
do these kind of studies, precondition of sub-dimensions being in
identical constructs is necessary. Therefore, most of the studies from the
past do not meet conditions of sub-dimensions being as one dimension
construct. From this, we question the validity of past studies and their
limits. The main purpose of this paper is to overcome the
limits shown from the past studies by practical use of previous studies on
sub-dimensions in a one-dimensional construct (Naver & Slater, 1990;
Cronin & Taylor, 1992; Chang & Chen, 1998). In this study, two
arbitrary groups were classified to evaluate reliability of the
measurements and reliability analyses were pursued on each group. For
convergent validity, correlations, Cronbach's, one-factor solution
exploratory analysis were used. For discriminant validity
correlation of consumer-brand relationship was compared with that of an
involvement, which is a similar concept with consumer-based relationship.
It also indicated dependent correlations by Cohen and Cohen (1975, p.35)
and results showed that it was different constructs from 6 sub-dimensions
of consumer-brand relationship. Through the results of studies
mentioned above, we were able to finalize that sub-dimensions of
consumer-brand relationship can viewed from one-dimensional constructs.
This means that the one-dimensional construct of consumer-brand
relationship can be viewed with reliability and validity. The
result of this research is theoretically meaningful in that it assumes
consumer-brand relationship in a one-dimensional construct and provides
the basis of methodologies which are previously preformed. It
is thought that this research also provides the possibility of new
research on consumer-brand relationship in that it gives root to the fact
that it is possible to manipulate one-dimensional constructs consisting of
consumer-brand relationship. In the case of previous research
on consumer-brand relationship, consumer-brand relationship is classified
into several types on the basis of components consisting of consumer-brand
relationship and a number of studies have been performed with priority
given to the types. However, as we can possibly manipulate a
one-dimensional construct through this research, it is expected that
various studies which make the level or strength of consumer-brand
relationship practical application of construct will be performed, and not
research focused on separate types of consumer-brand relationship.
Additionally, we have the theoretical basis of probability in which to
manipulate the consumer-brand relationship with one-dimensional
constructs. It is anticipated that studies using this construct, which is
consumer-brand relationship, practical use of dependent variables,
parameters, mediators, and so on, will be performed.
Journal: Journal of Global Academy of Marketing Science
Pages: 111-131
Issue: 2
Volume: 17
Year: 2007
Month: 6
X-DOI: 10.1080/12297119.2007.9707239
File-URL: http://hdl.handle.net/10.1080/12297119.2007.9707239
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Handle: RePEc:taf:jgsmks:v:17:y:2007:i:2:p:111-131
Template-Type: ReDIF-Article 1.0
Author-Name: Yoram Wind
Author-X-Name-First: Yoram
Author-X-Name-Last: Wind
Author-Name: Robert J. Thomas
Author-X-Name-First: Robert J.
Author-X-Name-Last: Thomas
Title: Organizational Buying Behavior in an Interdependent World
Abstract:
The emergence of the field of organizational
buying behavior in the mid-1960's with the publication of
Industrial Buying and Creative Marketing (1967) set the
stage for a new paradigm of thinking about how business was conducted in
markets other than those serving ultimate consumers. Whether it is
"industrial marketing" or "business-to-business marketing" (B-to-B),
organizational buying behavior remains the core differentiating
characteristic of this domain of marketing. This paper explores the impact
of several dynamic factors that have influenced how organizations relate
to one another in a rapidly increasing interdependence, which in turn can
impact organizational buying behavior. The paper also raises the question
of whether or not the major conceptual models of organizational buying
behavior in an interdependent world are still relevant to guide research
and managerial thinking, in this dynamic business environment. The paper
is structured to explore three questions related to organizational
interdependencies: What are the
factors and trends driving the emergence of organizational
interdependencies? Will the
major conceptual models of organizational buying behavior that have
developed over the past half century be applicable in a world of
interdependent organizations?
What are the implications of organizational interdependencies on the
research and practice of organizational buying behavior? Consideration of the factors and trends driving organizational
interdependencies revealed five critical drivers in the relationships
among organizations that can impact their purchasing behavior:
Accelerating Globalization, Flattening Networks of Organizations,
Disrupting Value Chains, Intensifying Government Involvement, and
Continuously Fragmenting Customer Needs. These five interlinked drivers of
interdependency and their underlying technological advances can alter the
relationships within and among organizations that buy products and
services to remain competitive in their markets. Viewed in the context of
a customer driven marketing strategy, these forces affect three levels of
strategy development: (1) evolving customer needs, (2) the resulting
product/service/solution offerings to meet these needs, and (3) the
organization competencies and processes required to develop and implement
the offerings to meet needs. The five drivers of interdependency among
organizations do not necessarily operate independently in their impact on
how organizations buy. They can interact with each other and become even
more potent in their impact on organizational buying behavior. For
example, accelerating globalization may influence the emergence of
additional networks that further disrupt traditional value chain
relationships, thereby changing how organizations purchase products and
services. Increased government involvement in business operations in one
country may increase costs of doing business and therefore drive firms to
seek low cost sources in emerging markets in other countries. This can
reduce employment opportunities in one country and increase them in
another, further accelerating the pace of globalization. The second major
question in the paper is what impact these drivers of interdependencies
have had on the core conceptual models of organizational buying behavior.
Consider the three enduring conceptual models developed in the
Industrial Buying and Creative Marketing and
Organizational Buying Behavior books: the organizational
buying process, the buying center, and the buying situation. A review of
these core models of organizational buying behavior, as originally
conceptualized, shows they are still valid and not likely to change with
the increasingly intense drivers of interdependency among organizations.
What will change however is the way in which buyers and sellers interact
under conditions of interdependency. For example, increased
interdependencies can lead to increased opportunities for collaboration as
well as conflict between buying and selling organizations, thereby
changing aspects of the buying process. In addition, the importance of
communication processes between and among organizations will increase as
the role of trust becomes an important criterion for a successful buying
relationship. The third question in the paper explored consequences and
implications of these interdependencies on organizational buying behavior
for practice and research. The following are considered in the paper: the
need to increase understanding of network influences on organizational
buying behavior, the need to increase understanding of the role of trust
and value among organizational participants, the need to improve
understanding of how to manage organizational buying in networked
environments, the need to increase understanding of customer needs in the
value network, and the need to increase understanding of the impact of
emerging new business models on organizational buying behavior. In many
ways, these needs deriving from increased organizational interdependencies
are an extension of the conceptual tradition in organizational buying
behavior. In 1977, Nicosia and Wind suggested a focus on
inter-organizational over intra-organizational perspectives, a trend that
has received considerable momentum since the 1990's. Likewise for managers
to survive in an increasingly interdependent world, they will need to
better understand the complexities of how organizations relate to one
another. The transition from an inter-organizational to an interdependent
perspective has begun, and must continue so as to develop an improved
understanding of these important relationships. A shift to such an
interdependent network perspective may require many academicians and
practitioners to fundamentally challenge and change the mental models
underlying their business and organizational buying behavior models. The
focus can no longer be only on the dyadic relations of the buying
organization and the selling organization but should involve all the
related members of the network, including the network of customers,
developers, and other suppliers and intermediaries. Consider for example
the numerous partner networks initiated by SAP which involves over 9000
companies and over a million participants. This evolving, complex, and
uncertain reality of interdependencies and dynamic networks requires
reconsideration of how purchase decisions are made; as a result they
should be the focus of the next phase of research and theory building
among academics and the focus of practical models and experiments
undertaken by practitioners. The hope is that such research will take
place, not in the isolation of the ivory tower, nor in the confines of the
business world, but rather, by increased collaboration of academics and
practitioners. In conclusion, the consideration of increased
interdependence among organizations revealed the continued relevance of
the fundamental models of organizational buying behavior. However to
increase the value of these models in an interdependent world, academics
and practitioners should improve their understanding of (1) network
influences, (2) how to better manage these influences, (3) the role of
trust and value among organizational participants, (4) the evolution of
customer needs in the value network, and (5) the impact of emerging new
business models on organizational buying behavior. To accomplish this,
greater collaboration between industry and academia is needed to advance
our understanding of organizational buying behavior in an interdependent
world.
Journal: Journal of Global Academy of Marketing Science
Pages: 110-122
Issue: 2
Volume: 20
Year: 2010
Month: 3
X-DOI: 10.1080/12297119.2010.9730184
File-URL: http://hdl.handle.net/10.1080/12297119.2010.9730184
File-Format: text/html
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Handle: RePEc:taf:jgsmks:v:20:y:2010:i:2:p:110-122
Template-Type: ReDIF-Article 1.0
Author-Name: Ebrahim Mazaheri
Author-X-Name-First: Ebrahim
Author-X-Name-Last: Mazaheri
Author-Name: Marie-Odile Richard
Author-X-Name-First: Marie-Odile
Author-X-Name-Last: Richard
Author-Name: Michel Laroche
Author-X-Name-First: Michel
Author-X-Name-Last: Laroche
Title: Investigating the Moderating Impact of Hedonism on Online Consumer Behavior
Abstract:
Considering the benefits for both consumers and
suppliers, firms are taking advantage of the Internet as a medium to
communicate with and sell products to their consumers. This trend makes
the online shopping environment a growing field for both researchers and
practitioners. This paper contributes by testing a model of online
consumer behavior with websites varying in levels of hedonism. Unlike past
studies, we included all three types of emotions (arousal, pleasure, and
dominance) and flow into the model. In this study, we assumed that website
interfaces, such as background colors, music, and fonts impact the three
types of emotions at the initial exposure to the site (Mazaheri, Richard,
and Laroche, 2011). In turn, these emotions influence flow and consumers'
perceptions of the site atmospherics--perception of site informativeness,
effectiveness, and entertainment. This assumption is consistent with
Zajonc (1980) who argued that affective reactions are independent of
perceptual and cognitive operations and can influence responses. We, then,
propose that the perceptions of site atmospherics along with flow,
influence customers' attitudes toward the website and toward the product,
site involvement, and purchase intentions. In addition, we studied the
moderating impact of the level of hedonism of websites on all the
relationship in the model. Thus, the path coefficients were compared
between "high" and "low" hedonic websites. We used 39 real websites from
12 product categories (8 services and 4 physical goods) to test the model.
Among them, 20 were perceived as high hedonic and 19 as low hedonic by the
respondents. The result of EQS 6.1 support the overall model:
χ-super-2 =1787 (df=504), CFI=.994; RMSEA=.031. All the hypotheses
were significant. In addition, the results of multi-groups analyses reveal
several non-invariant structural paths between high and low hedonic
website groups. The findings supported the model regarding the influence
of the three types of emotions on customers' perceptions of site
atmospherics, flow, and other customer behavior variables. It was found
that pleasure strongly influenced site attitudes and perceptions of site
entertainment. Arousal positively impacted the other two types of
emotions, perceptions of site informativeness, and site involvement.
Additionally, the influence of arousal on flow was found to be highly
significant. The results suggested a strong association between dominance
and customers' perceptions of site effectiveness. Dominance was also found
to be associated with site attitudes and flow. Moreover, the findings
suggested that site involvement and attitudes toward the product are the
most important antecedents of purchase intentions. Site informativeness
and flow also significantly influenced purchase intentions. The results of
multi-group analysis supported the moderating impacts of hedonism of the
websites. Compared to low (high) hedonic sites, the impacts of utilitarian
(hedonic) attributes on other variables were stronger in high (low)
hedonic websites. Among the three types of emotions, dominance
(controlling feelings) effects were stronger in high hedonic sites and
pleasure effects were stronger in low hedonic sites. Moreover, the impact
of site informativeness was stronger for high hedonic websites compared to
their low-hedonic counterparts. On the other hand, the influence of
effectiveness of information on perceptions of site informativeness and
the impact of site involvement on product attitudes were stronger for low
hedonic websites than for high hedonic ones.
Journal: Journal of Global Academy of Marketing Science
Pages: 123-134
Issue: 2
Volume: 20
Year: 2010
Month: 3
X-DOI: 10.1080/12297119.2010.9730185
File-URL: http://hdl.handle.net/10.1080/12297119.2010.9730185
File-Format: text/html
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Handle: RePEc:taf:jgsmks:v:20:y:2010:i:2:p:123-134
Template-Type: ReDIF-Article 1.0
Author-Name: Amro A. Maher
Author-X-Name-First: Amro A.
Author-X-Name-Last: Maher
Author-Name: Anusorn Singhapakdi
Author-X-Name-First: Anusorn
Author-X-Name-Last: Singhapakdi
Author-Name: Hyun-Soo Park
Author-X-Name-First: Hyun-Soo
Author-X-Name-Last: Park
Author-Name: Seigyoung Auh
Author-X-Name-First: Seigyoung
Author-X-Name-Last: Auh
Title: The Impact of Collective Guilt on the Preference for Japanese Products
Abstract:
Arab boycotts of Danish products, Australian
boycotts of French products and Chinese consumer aversion toward Japanese
products are all examples of how adverse actions at the country level
might impact consumers' behavior. The animosity literature has examined
how consumers react to the adverse actions of other countries, and how
such animosity impacts consumers' attitudes and preferences for products
from the transgressing country. For example, Chinese consumers are less
likely to buy Japanese products because of Japanese atrocities during
World War II and the unjust economic dealings of the Japanese (Klein,
Ettenson and Morris 1998). The marketing literature, however, has not
examined how consumers react to adverse actions committed by their own
country against other countries, and whether such actions affect their
attitudes towards purchasing products that originated from the adversely
affected country. The social psychology literature argues that consumers
will experience a feeling called collective guilt, in response to such
adverse actions. Collective guilt stems from the distress experienced by
group members when they accept that their group is responsible for actions
that have harmed another group (Branscombe, Slugoski, and Kappenn 2004).
Examples include Americans feeling guilty about the atrocities committed
by the U.S. military at Abu Ghraib prison (Iyer, Schamder and Lickel
2007), and the Dutch about their occupation of Indonesia in the past
(Doosje et al. 1998). The primary aim of this study is to examine
consumers' perceptions of adverse actions by members of one's own country
against another country and whether such perceptions affected their
attitudes towards products originating from the country transgressed
against. More specifically, one objective of this study is to examine the
perceptual antecedents of collective guilt, an emotional reaction to
adverse actions performed by members of one's country against another
country. Another objective is to examine the impact of collective guilt on
consumers' perceptions of, and preference for, products originating from
the country transgressed against by the consumers' own country. If
collective guilt emerges as a significant predictor, companies originating
from countries that have been transgressed against might be able to
capitalize on such unfortunate events. This research utilizes the
animosity model introduced by Klein, Ettenson and Morris (1998) and later
expanded on by Klein (2002). Klein finds that U.S. consumers harbor
animosity toward the Japanese. This animosity is experienced in response
to events that occurred during World War II (i.e., the bombing of Pearl
Harbor) and more recently the perceived economic threat from Japan. Thus
this study argues that the events of Word War II (i.e., bombing of
Hiroshima and Nagasaki) might lead U.S. consumers to experience collective
guilt. A series of three hypotheses were introduced. The first hypothesis
deals with the antecedents of collective guilt. Previous research argues
that collective guilt is experienced when consumers perceive that the harm
following a transgression is illegitimate and that the country from which
the transgressors originate should be responsible for the adverse actions.
(Wohl, Branscombe, and Klar 2006). Therefore the following hypothesis was
offered: H1a. Higher levels of perceived illegitimacy for the harm
committed will result in higher levels of collective guilt. H1b. Higher
levels of responsibility will be positively associated with higher levels
of collective guilt. The second and third hypotheses deal with the impact
of collective guilt on the preferences for Japanese products. Klein (2002)
found that higher levels of animosity toward Japan resulted in a lower
preference for a Japanese product relative to a South Korean product but
not a lower preference for a Japanese product relative to a U.S. product.
These results therefore indicate that the experience of collective guilt
will lead to a higher preference for a Japanese product if consumers are
contemplating a choice that involves a decision to buy Japanese versus
South Korean product but not if the choice involves a decision to buy a
Japanese versus a U.S. product. H2. Collective guilt will be positively
related to the preference for a Japanese product over a South Korean
product, but will not be related to the preference for a Japanese product
over a U.S. product. H3. Collective guilt will be positively related to
the preference for a Japanese product over a South Korean product, holding
constant product judgments and animosity. An experiment was conducted to
test the hypotheses. The illegitimacy of the harm and responsibility were
manipulated by exposing respondents to a description of adverse events
occurring during World War II. Data were collected using an online
consumer panel in the United States. Subjects were randomly assigned to
either the low levels of responsibility and illegitimacy condition (n=259)
or the high levels of responsibility and illigitemacy (n=268) condition.
Latent Variable Structural Equation Modeling (LVSEM) was used to test the
hypothesized relationships. The first hypothesis is supported as both the
illegitimacy of the harm and responsibility assigned to the Americans for
the harm committed against the Japanese during WWII have a positive impact
on collective guilt. The second hypothesis is also supported as collective
guilt is positively related to preference for a Japanese product over a
South Korean product but is not related to preference for a Japanese
product over a U.S. product. Finally there is support for the third
hypothesis, since collective guilt is positively related to the preference
for a Japanese product over a South Korean product while controlling for
the effect of product judgments about Japanese products and animosity. The
results of these studies lead to several conclusions. First, the
illegitimacy of harm and responsibility can be manipulated and that they
are antecedents of collective guilt. Second, collective guilt has an
impact on a consumers' decision when they face a choice set that includes
a product from the country that was the target of the adverse action and a
product from another foreign country. This impact however disappears from
a consumers' decision when they face a choice set that includes a product
from the country that was the target of the adverse action and a domestic
product. This result suggests that collective guilt might be a viable
factor for company originating from the country transgressed against if
its competitors are foreign but not if they are local.
Journal: Journal of Global Academy of Marketing Science
Pages: 135-148
Issue: 2
Volume: 20
Year: 2010
Month: 3
X-DOI: 10.1080/12297119.2010.9730186
File-URL: http://hdl.handle.net/10.1080/12297119.2010.9730186
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Handle: RePEc:taf:jgsmks:v:20:y:2010:i:2:p:135-148
Template-Type: ReDIF-Article 1.0
Author-Name: David Martin-Consuegea
Author-X-Name-First: David
Author-X-Name-Last: Martin-Consuegea
Author-Name: Angel Millan
Author-X-Name-First: Angel
Author-X-Name-Last: Millan
Author-Name: Estrella Diaz
Author-X-Name-First: Estrella
Author-X-Name-Last: Diaz
Author-Name: Eunju Ko
Author-X-Name-First: Eunju
Author-X-Name-Last: Ko
Title: The Effects of Price Salience on Consumer Perception and Purchase Intentions
Abstract:
Previous studies have shown that retail price
promotion change consumers' purchase behavior and that retailers use price
promotion more frequently. Keeping constant the benefits received by
consumers, there are several ways for retailers to communicate a price
promotion. For example, retailers can present a price reduction in
absolute terms ($, €), percentage terms (%), or some combinations
of these two methods (Delia Bitta et al. 1981). Communicating a price
promotion in different ways is similar to the framing of purchase
decisions (Monroe 1990). Framing effects refers to the finding that
subjects respond differently to different descriptions of the same
decision question (Frisch 1993). Thus, the presentation of the promotion
has an impact on consumer deal evaluation and hence retail sales. In fact,
much research in marketing attests to the effects of price presentation on
deal perception (Lichtenstein and Bearden 1989; Urbany et al. 1988; Yadav
and Monroe 1993). In this sense, a number of marketing researches have
argued that deal perceptions are also determined by the degree to which
consumers are able to calculate the discounts and final purchase prices
accurately (Estelami 2003a; Morwitz et al. 1998), which suggests that
marketers may be able to enhance responses to discounts by improving
calculation accuracy. Consequently, since calculation inaccuracies in the
aggregate lead to the underestimation of discounts (Kim and Kramer 2006),
consumers are more likely to appreciate a discounted offer following
deeper processing of price information that enables them to evaluate a
price discount more accurately. The purpose of this research is to examine
the effect of different presentations of discount prices on consumer price
perceptions. To be more precise, the purpose of this study is to
investigate how different implementations of the same price promotion
(semantic and visual salience) affect consumers' perceptions of the
promotion and their purchase decisions. Specifically, the analysis will
focus on the effect of price presentation on evaluation, purchase
intentions and perception of savings. In order to verify the hypotheses
proposed in the research, this paper will present an experimental analysis
dealing with several discount presentations. In this sense, a 2 (Numerical
salience presentation: absolute and relative) × 2 (Worded salience
presentation: novel and traditional) × 2 (Visual salience: red and
blue) design was employed to investigate the effects of discount
presentation on three dependent variables: evaluation, purchase intentions
and perception of savings. Respondents were exposed to a hypothetical
advertisement that they had to evaluate and were informed of the offer
conditions. Once the sample finished evaluating the advertisement, they
answered a questionnaire related to price salience and dependent
dimensions. Then, manipulation checks were conducted to ensure that
respondents remembered their treatment conditions. Next, a
2×2×2 MANOVA and follow-up univariate tests were conducted to
verify the research hypotheses suggested and to examine the effects of the
individual factors (price salience) on evaluation, purchase intentions and
perceived savings. The results of this research show that semantic and
visual salience presentations have significant main effects and
interactions on evaluation, purchase intentions and perception of savings.
Significant numerical salience interactions affected evaluation and
purchase intentions. Additionally, a significant worded salience main
effect on perception of savings and interactions on evaluation and
purchase intentions were found. Finally, visual salience interactions have
significant effects on evaluation. The main findings of this research
suggest practical implications that firms should consider when planning
promotion-based discounts to attract consumer attention. Consequently,
because price presentation has important effects on consumer perception,
retailers should consider which effect is wanted in order to design an
effective discount presentation. Specifically, retailers should present
discounts with a traditional style that facilitates final price
calculation. It is thus important to investigate ways in which marketers
can enhance the accuracy of consumers' mental arithmetic to improve
responses to price discounts. This preliminary study on the effect of
price presentation on consumer perception and purchase intentions opens
the line of research for further research. The results obtained in this
research may have been determined by a number of limiting conceptual and
methodological factors. In this sense, the research deals with a variety
of discount presentations as well as with their effects; however, the
analysis could include additional salience dimensions and effects on
consumers. Furthermore, a similar study could be carried out including a
larger, more inclusive and heterogeneous sample of consumers. In addition,
the experiment did not require sample individuals to actually buy the
product, so it is advisable to compare the effects obtained in the
research with real consumer behavior and perception
Journal: Journal of Global Academy of Marketing Science
Pages: 149-163
Issue: 2
Volume: 20
Year: 2010
Month: 3
X-DOI: 10.1080/12297119.2010.9730187
File-URL: http://hdl.handle.net/10.1080/12297119.2010.9730187
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Handle: RePEc:taf:jgsmks:v:20:y:2010:i:2:p:149-163
Template-Type: ReDIF-Article 1.0
Author-Name: Nathalie Spielmann
Author-X-Name-First: Nathalie
Author-X-Name-Last: Spielmann
Author-Name: Juran Kim
Author-X-Name-First: Juran
Author-X-Name-Last: Kim
Title: It Doesn't Taste the same from Someone Else's Plate: The Influence of Culture in Interpersonal Retail Service Evaluations
Abstract:
This study reviews the influence of culture in
interpersonal servicescapes by examining the restaurant retail setting.
Two cultures (Canada and France) are surveyed in order to better
understand their retail expectations towards interpersonal servicescapes.
Using Hofstede's (1991) cultural dimensions to explain some of the
differences between Canadian and French restaurant patrons, this study
demonstrates a potentially interesting research avenue in the field of
cross-cultural interpersonal services marketing. It demonstrates that
cultural dimensions do not operate independently but interdependently.
Understanding this can help retailers better explain complex service
interactions between countries that may appear similar in terms of various
socio-demographic features. In this exploratory research, a measure via
exploratory factor analysis was developed, one that encompasses both the
physical and service aspects common to interpersonal servicescape by using
personality traits. This measure was tested in order to better understand
the service expectations between two cultures, Canada and France. Five
dimensional structures were uncovered in both cultures but with different
traits and groupings. The differences between the traits uncovered and the
overall Canadian and French personality structures find some explanation
using Hofstede's (1991) cultural dimensions. The results of this survey
point to a possible explanation as to why when services are transferred
between cultures, the perceptions of them can be different and sometimes
even lead to service failure. There are clearly some cultural differences
between the Canadian and French consumers and their overall expectations
regarding their consumption experience. Reviewing the first factor of the
French and Canadian personality structures shows that the
individualist/collectivist differences are apparent between the Canadian
and the French cultures. The second dimension also has quite a few traits
in common, five, all of which have the personal treatment aspect of the
restaurant experience that a service provider would be responsible for:
polite, respectful, and dedicated. Notable is that the French dimension
does not include the authenticity or the hospitable aspect of the
experience but includes even more features that are inherent to the
personal interaction, such as charming and courteous. The third dimension
of the Canadian and French structures reflects completely different
expectations. Whereas the French dimension centers around energy and
enthusiasm, the Canadian version is more laid-back and relaxed. There is
extroversion in the French dimension to introversion in the Canadian
dimension. This could be explained by differences on the Uncertainty
Avoidance dimension as outlined by Hofstede (1991). The fourth dimension
seems to confirm previously outlined cultural differences. Whereas
Canadians, being a bit lower on uncertainty avoidance and power distance,
prefer an intimate and private experience, the French continue to expect
extraversion and inclusive features to their experience. The fifth
dimension is in the French personality structure a clear expression of the
high power distance society, where the roles of the players in the
restaurant experience are clearly defined and the rules of engagement
preserved. This study demonstrates that different cultures clearly do
relate to different expectations regarding interpersonal services. This is
apparent in the dimensions that come up in both the French and the
Canadian personality structures, not only in terms of how different they
are but also in with which cultural dimensions these can be explained. For
interpersonal servicescapes, the use of personality traits is interesting
as it allows for both physical and service features to be accounted for.
Furthermore, the social component inherent to interpersonal servicescapes
surfaces in most of the dimensions of the service personality structures.
The quality of social exchanges is extremely important, and this even more
so in cross-cultural situations, where the expectations regarding the
service experience may vary. As demonstrated by this research and using
Hofstede's (1991) paradigm, not all societies will have the same
expectations pertaining to the interpersonal services. Furthermore, the
traditions surrounding the type of service can also have an impact on the
service evaluations and differ between countries and cultures. However,
using personality traits may also allow for retailers to see which service
traits are common to two or more cultures where they seek to be present,
and focus on these in the offering. The findings demonstrate the
importance of the individualist and collectivist dimension for
interpersonal servicescapes. This difference between the French and the
Canadian personality structure is apparent in the most dominant dimension
as well as within others, The findings are a step in explaining how
retailers can transfer and then measure interpersonal services across
cultures.
Journal: Journal of Global Academy of Marketing Science
Pages: 164-172
Issue: 2
Volume: 20
Year: 2010
Month: 3
X-DOI: 10.1080/12297119.2010.9730188
File-URL: http://hdl.handle.net/10.1080/12297119.2010.9730188
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Handle: RePEc:taf:jgsmks:v:20:y:2010:i:2:p:164-172
Template-Type: ReDIF-Article 1.0
Author-Name: Mary Catherine Colley
Author-X-Name-First: Mary Catherine
Author-X-Name-Last: Colley
Author-Name: Brandie Gatlin
Author-X-Name-First: Brandie
Author-X-Name-Last: Gatlin
Title: International Success the Second Time Around: A Case Study
Abstract:
A privately held, third generation family owned
company, Boom Technologies, Inc. (BTI), a provider of products and
services to the electric utility, telecommunications and contractor
markets, continues to make progress in exporting. Although export sales
only equaled 5% of total revenue in 2008, BTI has an entire export
division. Their export division's Managing Director reveals the trial and
errors of a privately held company and their quest for success overseas.
From its inception, BTI has always believed its greatest asset is its
employees. When export sales struggled due to lack of strategy and
direction, BTI hired a Managing Director for its export division. With
leadership and guidance from BTT's president and from the Managing
Director, they utilized the department's skills and knowledge. Structural
changes were made to expand their market presence abroad and increase
export sales. As a result, export sales increased four-fold, area managers
in new countries were added and distribution networks were successfully
cultivated. At times, revenue generation was difficult to determine due to
the structure of the company. Therefore, in 1996, the export division was
restructured as a limited liability company. This allowed the company to
improve the tracking of revenue and expenses. Originally, 80% of BTI's
export sales came from two countries; therefore, the initial approach to
selling overseas was not reaching their anticipated goals of expanding
their foreign market presence. However, changes were made and now the
company manages the details of selling to over 80 countries. There were
three major export expansion challenges noted by the Managing Director:
Product and Shipping--The major
obstacle for BTI was product assembly. Originally, the majority of the
product was assembled in the United States, which increased shipping and
packaging costs. With so many parts specified in the order, many times the
order would arrive with parts missing. The missing parts could equate to
tens of thousands of dollars. Shipping these missing parts separately in
another shipment also cost tens of thousands of dollar, plus a delivery
delay time of six to eight weeks; all of which came out of the BTI's
pockets. Product
Adaptation--Safety and product standards varied widely for each of the 80
countries to which BTI exported. Weights, special licenses, product
specification requirements, measurement systems, and truck stability can
all differ from country to country and can serve as a type of barrier to
entry, making it difficult to adapt products accordingly. Technical and
safety standards are barriers that serve as a type of protection for the
local industry and can stand in the way of successfully pursuing foreign
markets. Marketing
Challenges--The importance of distribution creates many challenges for BTI
as they attempt to determine how each country prefers to operate with
regard to their distribution systems. Some countries have competition from
a small competitor that only produces one competing product; whereas BTI
manufactures over 100 products. Marketing material is another concern for
BTI as they attempt to push marketing costs to the distributors. Adapting
the marketing material can be costly in terms of translation and cultural
differences. In addition, the size of paper in the United States differs
from those in some countries, causing many problems when attempting to
copy the same layout and With distribution being one of several challenges
for BTI, the company claims their distribution network is one of their
competitive advantages, as the location and names of their distributors
are not revealed. In addition, BTI rotates two offerings yearly: training
to their distributors one year and then the next is a distributor's
meeting. With a focus on product and shipping, product adaptation, and
marketing challenges, the intricacies of selling overseas takes time and
patience. Another competitive advantage noted is BTI's cradle to grave
strategy, where they follow the product from sale to its final resting
place, whether the truck is leased or purchased new or used. They also
offer service and maintenance plans with a detailed cost analysis provided
to the company prior to purchasing or leasing the product. Expanding
abroad will always create challenges for a company. As the Managing
Director stated, "If you don't have patience (in the export business), you
better do something else." Knowing how to adapt quickly provides BTI with
the skills necessary to adjust to the changing needs of each country and
its own unique challenges, allowing them to remain competitive.
Journal: Journal of Global Academy of Marketing Science
Pages: 173-178
Issue: 2
Volume: 20
Year: 2010
Month: 3
X-DOI: 10.1080/12297119.2010.9730189
File-URL: http://hdl.handle.net/10.1080/12297119.2010.9730189
File-Format: text/html
File-Restriction: Access to full text is restricted to subscribers.
Handle: RePEc:taf:jgsmks:v:20:y:2010:i:2:p:173-178
Template-Type: ReDIF-Article 1.0
Author-Name: Alisha Blakeney
Author-X-Name-First: Alisha
Author-X-Name-Last: Blakeney
Author-Name: Casey Findley
Author-X-Name-First: Casey
Author-X-Name-Last: Findley
Author-Name: Donald R. Self
Author-X-Name-First: Donald R.
Author-X-Name-Last: Self
Author-Name: Rhea Ingram
Author-X-Name-First: Rhea
Author-X-Name-Last: Ingram
Author-Name: Tony Garrett
Author-X-Name-First: Tony
Author-X-Name-Last: Garrett
Title: Media Habits of Sensation Seekers
Abstract:
Understanding consumers' preferences and use of
media types is imperative for marketing and advertising managers,
especially in today's fragmented market. A clear understanding assists
managers in making more effective selections of appropriate media outlets,
yet individuals' choices of type and use of media are based on a variety
of characteristics. This paper examines one personality trait, sensation
seeking, which has not appeared in the literature examining "new" media
preferences and use. Sensation seeking is a personality trait defined as
"the need for varied, novel, and complex sensations and experiences and
the willingness to take physical and social risks for the sake of such
experiences" (Zuckerman 1979). Six hypotheses were developed from a review
of the literature. Particular attention was given to the Uses and
Gratification theory (Katz 1959), which explains various reasons why
people choose media types and their motivations for using the different
types of media. Current theory suggests that High Sensation Seekers (HSS),
due to their needs for novelty, arousal and unconventional content and
imagery, would exhibit higher frequency of use of new media. Specifically,
we hypothesize that HSS will use the internet more than broadcast (H1a) or
print media (H1b) and more than low (LSS) (H2a) or medium sensation
seekers (MSS) (H2b). In addition, HSS have been found to be more social
and have higher numbers of friends therefore are expected to use social
networking websites such as Facebook/MySpace (H3) and chat rooms (H4) more
than LSS (a) and MSS (b). Sensation seekers can manifest into a range of
behaviors including disinhibition. It is expected that alternative social
networks such as Facebook/My Space (H5) and chat rooms (H6) will be used
more often for those who have higher levels of disinhibition than low (a)
or medium (b) levels. Data were collected using an online survey of
participants in extreme sports. In order to reach this group, an improved
version of a snowball sampling technique, chain-referral method, was used
to select respondents for this study. This method was chosen as it is
regarded as being effective to reach otherwise hidden population groups
(Heckathorn, 1997). A final usable sample of 1108 respondents, which was
mainly young (56.36% under 34), male (86.1%) and middle class (58.7%) with
household incomes over USD 50,000) was consistent with previous studies on
sensation seeking. Sensation seeking was captured using an existing
measure, the Brief Sensation Seeking Scale (Hoyle et al, 2002). Media
usage was captured by measuring the self reported usage of various media
types. Results did not support H1a and b. HSS did not show higher levels
of usage of alternative media such as the internet showing in fact lower
mean levels of usage than all the other types of media. The highest media
type used by HSS was print media, suggesting that there is a revolt
against the mainstream. Results support H2a and b that HSS are more
frequent users of the internet than LSS or MSS. Further analysis revealed
that there are significant differences in the use of print media between
HSS and LSS, suggesting that HSS may seek out more specialized print
publications in their respective extreme sport activity. Hypothesis 3a and
b showed that HSS use Facebook/My Space more frequently than either LSS or
MSS. There were no significant differences in the use of chat rooms
between LSS and HSS, so as a consequence no support for H4a, although
significant for MSS H4b. Respondents with varying levels of disinhibition
were expected to have different levels of use of Facebook/My Space and
chat-rooms. There was support for the higher levels of use of Facebook/My
Space for those with high levels of disinhibition than low or medium
levels, supporting H5a and b. Similarly there was support for H6b, Those
with high levels of disinhibition use chat-rooms significantly more than
those with medium levels but not for low levels (H6a). The findings are
counterintuitive and give some interesting insights for managers. First,
although HSS use online media more frequently than LSS or MSS, this groups
use of online media is less than either print or broadcast media. The
advertising executive should not place too much emphasis on online media
for this important market segment. Second, social media, such as
facebook/Myspace and chatrooms should be examined by managers as potential
ways to reach this group. Finally, there is some implication for public
policy by the higher levels of use of social media by those who are
disinhibited. These individuals are more inclined to engage in more
socially risky behavior which may have some dire implications, e.g. by
internet predators or future employers. There is a limitation in the study
in that only those who engage in extreme sports are included. This is by
nature a HSS activity. A broader population is therefore needed to test if
these results hold.
Journal: Journal of Global Academy of Marketing Science
Pages: 179-187
Issue: 2
Volume: 20
Year: 2010
Month: 3
X-DOI: 10.1080/12297119.2010.9730190
File-URL: http://hdl.handle.net/10.1080/12297119.2010.9730190
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Handle: RePEc:taf:jgsmks:v:20:y:2010:i:2:p:179-187
Template-Type: ReDIF-Article 1.0
Author-Name: Venessa Martin Funches
Author-X-Name-First: Venessa Martin
Author-X-Name-Last: Funches
Author-Name: William Foxx
Author-X-Name-First: William
Author-X-Name-Last: Foxx
Author-Name: Eun Joo Park
Author-X-Name-First: Eun Joo
Author-X-Name-Last: Park
Author-Name: Eun Young Kim
Author-X-Name-First: Eun Young
Author-X-Name-Last: Kim
Title: Assessing the Damage: An Exploratory Examination of Electronic Word of Mouth
Abstract:
This study attempts to examine the influence that
negative WOM (NWOM) has in an online context. It specifically focuses on
the impact of the service failure description and the perceived intention
of the communication provider on consumer evaluations of firm competence,
attitude toward the firm, positive word of mouth and behavioral
intentions. Studies of communication persuasiveness focus on "who says
what; to whom; in which channel; with what effect (Chiu 2007)." In this
research study, we examine electronic web posting, particularly focusing
on two aspects of "what": the level of service failure communicated and
perceived intention of the individual posting. It stands to reason
electronic NWOM that appears to be trying to damage a product's or firm's
reputation will be viewed as more biased and will thus be considered as
less credible. According to attribution theory, people search for the
causes of events especially those that are negative and unexpected (Weiner
2006). Hennig-Thurau and Walsh (2003) state "since the reader has only
limited knowledge and trust of the author of an online articulation the
quality of the contribution could be expected to serve as a potent
moderator of the articulation-behavior relationship. We therefore posit
the following hypotheses: H1. Subjects exposed to electronic NWOM
describing a high level of service failure will provide lower scores on
measures of (a) firm competence, (b) attitude toward the firm, (c)
positive word of mouth, and (d) behavioral intention than will subjects
exposed to electronic NWOM describing a low level of service failure. H2.
Subjects exposed to electronic NWOM with a warning intent will provide
lower scores on measures of (a) firm competence, (b) attitude toward the
firm, (c) positive word of mouth, and (d) behavioral intention than will
subjects exposed to electronic NWOM with a vengeful intent. H3. Level of
service failure in electronic NWOM will interact with the perceived
intention of the electronic NWOM, such that there will be a decrease in
mean response on measures of (a) firm competence, (b) attitude toward the
firm, (c) positive word of mouth, and (d) behavioral intention from
electronic NWOM with a warning intent to a vengeful intent. The main study
involved a 2 (service failure severity) x 2 (NWOM with warning versus
vengeful intent) factorial experiment. Stimuli were presented to subjects
online using a mock online web posting. The scenario described a service
failure associated with non-acceptance of a gift card in a
brick-and-mortar retail establishment. A national sample was recruited
through an online research firm. A total of 113 subjects participated in
the study. A total of 104 surveys were analyzed. The scenario was
perceived to be realistic with 92.3% giving the scenario a greater than
average response. Manipulations were satisfactory. Measures were
pre-tested and validated. Items were analyzed and found reliable and
valid. MANOVA results found the multivariate interaction was not
significant, allowing our interpretation to proceed to the main effects.
Significant main effects were found for post intent and service failure
severity. The post intent main effect was attributable to attitude toward
the firm, positive word of mouth and behavioral intention. The service
failure severity main effect was attributable to all four dependent
variables: firm competence, attitude toward the firm, positive word of
mouth and behavioral intention. Specifically, firm competence for
electronic NWOM describing high severity of service failure was lower than
electronic NWOM describing low severity of service failure. Attitude
toward the firm for electronic NWOM describing high severity of service
failure was lower than electronic NWOM describing low severity of service
failure. Positive word of mouth for electronic NWOM describing high
severity of service failure was lower than electronic NWOM describing low
severity of service failure. Behavioral intention for electronic NWOM
describing high severity of service failure was lower for electronic NWOM
describing low severity of service failure. Therefore, H1a, H1b, H1c and
Hid were all supported. In addition, attitude toward the firm for
electronic NWOM with a warning intent was lower than electronic NWOM with
a vengeful intent. Positive word of mouth for electronic NWOM with a
warning intent was lower than electronic NWOM with a vengeful intent.
Behavioral intention for electronic NWOM with a warning intent was lower
than electronic NWOM with a vengeful intent. Thus, H2b, H2c and H2d were
supported However, H2a was not supported though results were in the
hypothesized direction. Otherwise, there was no significant multivariate
service failure severity by post intent interaction, nor was there a
significant univariate service failure severity by post intent interaction
for any of the three hypothesized variables. Thus, H3 was not supported
for any of the four hypothesized variables. This study has research and
managerial implications. The findings of this study support prior research
that service failure severity impacts consumer perceptions, attitude,
positive word of mouth and behavioral intentions (Weun et al. 2004). Of
further relevance, this response is evidenced in the online context,
suggesting the need for firms to engage in serious focused service
recovery efforts. With respect to perceived intention of electronic NWOM,
the findings support prior research suggesting reader's attributions of
the intentions of a source influence the strength of its impact on
perceptions, attitude, positive word of mouth and behavioral intentions.
The implication for managers suggests while consumers do find online
communications to be credible and influential, not all communications are
weighted the same. A benefit of electronic WOM, even when it may be
potentially damaging, is it can be monitored for potential problems and
additionally offers the possibility of redress
Journal: Journal of Global Academy of Marketing Science
Pages: 188-198
Issue: 2
Volume: 20
Year: 2010
Month: 3
X-DOI: 10.1080/12297119.2010.9730191
File-URL: http://hdl.handle.net/10.1080/12297119.2010.9730191
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Handle: RePEc:taf:jgsmks:v:20:y:2010:i:2:p:188-198
Template-Type: ReDIF-Article 1.0
Author-Name: Molly Inhofe Rapert
Author-X-Name-First: Molly Inhofe
Author-X-Name-Last: Rapert
Author-Name: Christopher Newman
Author-X-Name-First: Christopher
Author-X-Name-Last: Newman
Author-Name: Seong-Yeon Park
Author-X-Name-First: Seong-Yeon
Author-X-Name-Last: Park
Author-Name: Eun Mi Lee
Author-X-Name-First: Eun Mi
Author-X-Name-Last: Lee
Title: Seeking a Better Place: Sustainability in the CPG Industry
Abstract:
For us, there is virtually no distinction between
being a responsible citizen and a successful business… they are one
and the same for Wal-Mart today. ~ Lee Scott, Wal-Mart CEO after the 2005
Katrina disaster; cited in Green to Gold (Esty and Winston 2006). Lee
Scott's statement signaled a new era in sustainability as manufacturers
and retailers around the globe watched the world's largest mass
merchandiser confirm its intentions with respect to sustainability. For
decades, the environmental movement has grown, slowly bleeding over into
the corporate world. Companies have been born, products have been created,
academic journals have been launched, and government initiatives have been
undertaken--all in the pursuit of sustainability (Peattie and Crane 2005).
While progress has been admittedly slower than some may desire, the
emergence and entrance of environmentally concerned mass merchandisers has
done much to help with sustainable efforts. To better understand this
movement, we incorporate the perspectives of both executives and consumers
involved in the consumer packaged goods (CPG) industry. This research
relies on three underlying themes: (1) Conceptual and anecdotal evidence
suggests that companies undertake sustainability initiatives for a
plethora of reasons, (2) The number of sustainability initiatives
continues to increase in the consumer packaged goods industries, and (3)
That it is, therefore, necessary to explore the role that sustainability
plays in the minds of consumers. In light of these themes, surveys were
administered to and completed by 143 college students and 101 business
executives to assess a number of variables in regards to sustainability
including willingness-to-pay, behavioral intentions, attitudes,
willingness-to-pay, and preferences. Survey results indicate that the top
three reasons why executives believe sustainability to be important
include (1) the opportunity for profitability, (2) the fulfillment of an
obligation to the environment, and (3) a responsibility to customers and
shareholders. College students identified the top three reasons as (1) a
responsibility to the environment, (2) an indebtedness to future
generations, and (3) an effective management of resources. While the
rationale for supporting sustainability efforts differed between college
students and executives, the executives and consumers reported similar
responses for the majority of the remaining sustainability issues.
Furthermore, when we asked consumers to assess the importance of six key
issues (healthcare, economy, education, crime, government spending, and
environment) previously identified as important to consumers by Gallup
Poll, protecting the environment only ranked fourth out of the six
(Carlson 2005). While all six of these issues were identified as
important, the top three that emerged as most important were (1)
improvements in education, (2) the economy, and (3) health care. As the
pursuit and incorporation of sustainability continues to evolve, so too
will the expected outcomes. New definitions of performance that reflect
the social/business benefits as well as the lengthened implementation
period are relevant and warranted (Ehrenfeld 2005; Hitchcock and Willard
2006). We identified three primary categories of outcomes based on a
literature review of both anecdotal and conceptual expectations of
sustainability: (1) improvements in constituent satisfaction, (2)
differentiation opportunities, and (3) financial rewards. Within each of
these categories, several specific outcomes were identified resulting in
eleven different outcomes arising from sustainability initiatives. Our
survey results indicate that the top five most likely outcomes for
companies that pursue sustainability are: (1) green consumers will be more
satisfied, (2) company image will be better, (3) corporate responsibility
will be enhanced, (4) energy costs will be reduced, and (5) products will
be more innovative. Additionally, to better understand the interesting
intersection between the environmental "identity" of a consumer and the
willingness to manifest that identity with marketplace purchases, we
extended prior research developed by Experian Research (2008).
Accordingly, respondents were categorized as one of four types of green
consumers (Behavioral Greens, Think Greens, Potential Greens, or True
Browns) to garner a better understanding of the green consumer in addition
to assisting with a more effective interpretation of results. We assessed
these consumers' willingness to engage in eco-friendly behavior by
evaluating three options: (1) shopping at retailers that support
environmental initiatives, (2) paying more for products that protect the
environment, and (3) paying higher taxes so the government can support
environmental initiatives. Think Greens expressed the greatest willingness
to change, followed by Behavioral Greens, Potential Greens, and True
Browns. These differences were all significant at p>.01. Further
Conclusions and Implications We have undertaken a descriptive study which
seeks to enhance our understanding of the strategic domain of
sustainability. Specifically, this research fills a gap in the literature
by comparing and contrasting the sustainability views of business
executives and consumers with specific regard to preferences, intentions,
willingness-to-pay, behavior, and attitudes. For practitioners, much can
be gained from a strategic standpoint. In addition to the many results
already reported, respondents also reported than willing to pay more for
products that protect the environment. Other specific results indicate
that female respondents consistently communicate a stronger willingness
than males to pay more for these products and to shop at eco-friendly
retailers. Knowing this additional information, practitioners can now have
a more specific market in which to target and communicate their
sustainability efforts. While this research is only an initial step
towards understanding sirnilarities and differences among practitioners
and consumers regarding sustainability, it presents original findings that
contribute to both practice and research. Future research should be
directed toward examining other variables affecting this relationship, as
well as other specific industries.
Journal: Journal of Global Academy of Marketing Science
Pages: 199-207
Issue: 2
Volume: 20
Year: 2010
Month: 3
X-DOI: 10.1080/12297119.2010.9730192
File-URL: http://hdl.handle.net/10.1080/12297119.2010.9730192
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Handle: RePEc:taf:jgsmks:v:20:y:2010:i:2:p:199-207
Template-Type: ReDIF-Article 1.0
Author-Name: Hyunjoung Lee
Author-X-Name-First: Hyunjoung
Author-X-Name-Last: Lee
Author-Name: Sohyoun Shin
Author-X-Name-First: Sohyoun
Author-X-Name-Last: Shin
Author-Name: Sanguk Kim
Author-X-Name-First: Sanguk
Author-X-Name-Last: Kim
Title: Surrogate Internet Shopping Malls: The Effects of Consumers' Perceived Risk and Product Evaluations on Country-of-Buying-Origin Image
Abstract:
Internet has grown fast and become one of the
most important retail channels now. Various types of Internet retailers,
hereafter etailers, have been introduced so far and as one type of
Internet shopping mall, 'surrogate Internet shopping mall' has been
prosperous and attracting consumers in the domestic market. Surrogate
Internet shopping mall is a unique type of etailer that globally purchases
well-known brand goods that are not imported in the market, completes
delivery in the favor of individual buyers, and collects fees for these
specific services. The consumers, who are usually interested in purchasing
high-end and unique but not eligible brands, have difficulties to purchase
these items overseas directly from the retailers or brands in other
countries due to worries of payment failure and no address available for
their usually domestic only delivery. In Korea, both numbers of surrogate
Internet shopping malls and the magnitude of sales have been growing
rapidly up to more than 430 active malls and 500 billion Korean won in
2008 since the population of consumers who want this agent shopping
service is also expending. This etail business concept is originated from
'surrogate-mediated purchase' and this type of shopping agent has existed
in many different forms and also in wide ranges of context level for quite
a long time. As marketers face their individual buyers' representatives
instead of a direct contact with them in many occasions, the impact of
surrogate shoppers on consumer's decision making has been enormously
important and many scholars have explored various range of agent's impact
on consumer's purchase decisions in marketing and psychology field.
However, not much rigorous research in the Internet commerce has been
conveyed yet. Moreover, since as one of the shopping agent surrogate
Internet shopping malls specifically connect overseas brands or retailers
to domestic consumers, one specific character of the mall's, image of
surrogate buying country, where surrogate purchases are conducted in, may
play an important role to form consumers' attitude and purchase intention
toward products. Furthermore it also possibly affects various dimensions
of perceived risk in consumer's information processing. However, though
tremendous researches have been carried exploring the effects of diverse
dimensions of country of origin, related studies in Internet context has
been rarely executed. There have been some studies that prove the positive
impact of country of origin on consumer's evaluations as one of
information clues in product manufacture descriptions, yet studies
detecting the relationship between country image of surrogate buying
origin and product evaluations rarely undertaken regarding this specific
mall type. Thus, the authors have found it well-worth investigating in
this specific retail channel and explored systematic relationships among
focal constructs and elaborated their different paths. The authors have
proven that country image of surrogate buying origin in the mall, where
surrogate malls purchase products in and brings them from for buyers, not
only has a positive effect on consumers' product evaluations including
attitude and purchase intention but also has a negative effect on all
three dimensions of perceived risk: product-related risk, shipping-related
risk, and post-purchase risk. Specifically among all the perceived risk,
product-related risk which is arisen from high uncertainty of product
performance is most affected (β = -.30) by negative country image of
surrogate buying origin, and also shipping-related risk (β= -.18) and
post-purchase risk (β= -.15) get influenced in order. Its direct
effects on product attitude (β= .10) and purchase intention (β=
.14) are also secured. Each of perceived risk dimension is proven to have
a negative effect on purchase intention through product attitude as a
mediator (β= -.57: product-related risk → product attitude;
β = -.24: shipping-related risk → product attitude; β =
-.44: post-purchase risk → product attitude) as well. From the
additional analysis, the paths of consumers' information processing are
shown to be different based on their levels of product knowledge. While
novice consumers with low level of knowledge consider only perceived risk
important, expert consumers with high level of knowledge take both the
country image, where surrogate services are conducted in, and perceived
risk seriously to build their attitudes and formulate decisions toward
products more delicately and systematically, which is in line with
previous studies. This study suggests several pieces of academic and
practical advice. Precisely, country image of surrogate buying origin does
affect on consumer's risk perceptions and behavioral consequences.
Therefore a careful selection of surrogate buying origin is recommended.
Furthermore, reducing consumers' risk level is required to blossom this
new type of retail business whether its consumer are novices or experts,
Additionally, since consumer take different paths of elaborating
information based on their knowledge levels, sophisticated marketing
approaches to each group of consumers are required, For novice buyers
strong devices for risk mitigation are needed to induce them to form
better attitudes and for experts selections of better and advanced
countries as surrogate buying origins are advised while endorsement
strategy for the site might work as a reliable information clue to al
consumers to mitigate the barriers to purchase goods online. The authors
have also explained that the study suffers from some limitations,
including generalizability, In future studies, tests of and comparisons
among different types of etailers with relevant constructs are recommended
to broaden the findings.
Journal: Journal of Global Academy of Marketing Science
Pages: 208-218
Issue: 2
Volume: 20
Year: 2010
Month: 3
X-DOI: 10.1080/12297119.2010.9730193
File-URL: http://hdl.handle.net/10.1080/12297119.2010.9730193
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Handle: RePEc:taf:jgsmks:v:20:y:2010:i:2:p:208-218
Template-Type: ReDIF-Article 1.0
Author-Name: Weiwei Jia
Author-X-Name-First: Weiwei
Author-X-Name-Last: Jia
Author-Name: Saebum Kim
Author-X-Name-First: Saebum
Author-X-Name-Last: Kim
Title: The Mediating Effect of Experiential Value on Customers' Perceived Value of Digital Content: China's Anti-virus Program Market
Abstract:
Digital content makes big changes to our daily
lives while bringing opportunities and challenges for companies. Creative
firms integrate pictures, texts, videos, audios, and data by
digitalization to develop new products or services and create digital
experiences to promote their brands. Most articles on digital content
contribute to the basic concept or development of marketing it in
literature. Actually, compared with traditional value chains for common
products or services, the digital content industry seems to have more
potential value. Because quite a bit of digital content is free to the
consumer, price is not necessarily perceived as an indicator of the
quality or value of information (Rowley 2008). It becomes evident that a
current theme in digital content is the issue of "value," and research on
customers' perceived value of digital content is a necessity. This article
argues that experiential value has an advantage in customers' evaluations
of digital content. Two different but related contributions to the
understanding of "value" of digital content are made here. First, based on
the comparison of digital content with products and services, the article
proposes two key characteristics that make experiential strategy available
for digital content: intangibility and near-zero reproduction cost. On top
of that, based on the discussion of the gap between company's idealized
value and customer's perceived value, this article emphasizes that digital
content prices and pricing of digital content is different from products
and services. As a result of intangibility, prices may not reflect
customer value. Moreover, the cost of digital content in the development
stage may be very high while reproduction costs shrink dramatically.
Moreover, because of the value gap mentioned before, the pricing polices
vary for different digital contents. For example, flat price policy is
generally used for movies and music (Magiera 2001; Netherby 2002), while
for continuous demand, digital content such as online games and anti-virus
programs involves a more complicated matter of utility and competitive
price levels. Digital content companies have to explore various kinds of
strategies to overcome this gap. Rethinking marketing solutions such as
advertisements, images, and word-of-mouth and their effect on customers'
perceived value becomes essential. China's digital content industry is
becoming more and more globalized and drawing special attention from
different countries and regions that have respective competitive
advantages. The 2008--2009 Annual Report on the Development of China's
Digital Content Industry (CCID Consulting 2009) indicates that, with the
driven power of domestic demand and governmental policy support, the
country's digital content industry maintained a fast growth of some 30
percent in 2008, obviously indicating the initial stage of industry
expansion. In China, anti-virus programs and other software programs which
need to be updated use a quarter-based pricing policy. Customers can
download a trial version for free and use it for six months or a year. If
they want to use it longer, continuous payment is needed. They examine the
excellence of the digital content during this trial period and decide
whether to pay for continued usage. For China's music and movie
industries, as a result of initial development, experiential strategy has
not been much applied, even though firms in other countries find the trial
experience and explore important strategies(such as customers listening to
music for several seconds for free before downloading it). For the above
reasons, anti-virus program may be a representative for digital content
industry in China and an exploratory study of the advantage of
experiential value in customer's perceived value of digital content is
done in the anti-virus market of China. In order to enhance the
reliability of the survey data, this study focused on people who were
experienced users of anti-virus programs. The empirical results revealed
that experiential value has a positive effect on customers' perceived
value of digital content. In other words, because digital content is
intangible and the reproduction costs are nearly zero, customers'
evaluations are based heavily on their experience. Moreover, image and
word-of-mouth do not have a positive effect on perceived value, only on
experiential value. That is to say, a digital content value chain is
different from that of a general product or service. Experiential value
has a notable advantage and mediates the effect of image and word-of-mouth
on perceived value. The results of this study help provide an
understanding of why free digital content downloads exist in developing
countries. Customers can perceive the value of digital content only by
using and experiencing it. This is also why such governments support the
development of digital content. Other developing countries whose digital
content business is also in the beginning stage can make use of the
suggestions here. Moreover, based on the advantage of experiential
strategy, companies should make more of an effort to invest in customers'
experience, As a result of the characteristics and value gap of digital
content, customers perceive more value in the intangible digital content
only by experiencing what they really want Moreover, because of the
near-zero reproduction costs, companies can perhaps use experiential
strategy to enhance customer understanding of digital content.
Journal: Journal of Global Academy of Marketing Science
Pages: 219-230
Issue: 2
Volume: 20
Year: 2010
Month: 3
X-DOI: 10.1080/12297119.2010.9730194
File-URL: http://hdl.handle.net/10.1080/12297119.2010.9730194
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Handle: RePEc:taf:jgsmks:v:20:y:2010:i:2:p:219-230
Template-Type: ReDIF-Article 1.0
Author-Name: Kihan Kim
Author-X-Name-First: Kihan
Author-X-Name-Last: Kim
Author-Name: Jeffrey James
Author-X-Name-First: Jeffrey
Author-X-Name-Last: James
Title: Sport marketing and media research: contributions from the global network of scholars in sport management
Journal: Journal of Global Scholars of Marketing Science
Pages: 1-7
Issue: 1
Volume: 23
Year: 2013
Month: 1
X-DOI: 10.1080/21639159.2012.744505
File-URL: http://hdl.handle.net/10.1080/21639159.2012.744505
File-Format: text/html
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:1:p:1-7
Template-Type: ReDIF-Article 1.0
Author-Name: Dae Hee Kwak
Author-X-Name-First: Dae Hee
Author-X-Name-Last: Kwak
Author-Name: Stephen R. McDaniel
Author-X-Name-First: Stephen R.
Author-X-Name-Last: McDaniel
Title: The effects of variance in perceived message sensation value and optimum stimulation levels on consumer responses to ads promoting violent sports media
Abstract:
The current study adds to the sport marketing and media literature on the
effect of individual differences (sensation seeking; SS) on the
consumption of violent sport media. It extends the literature on SS and
Perceived Message Sensation Value (PMSV) by exploring the role of image
intensity in subjects' responses to print ads promoting an after-market
sports media product (i.e., a sport highlights DVD) for a violent
combative sport (Mixed Martial Arts; MMA). Image intensity (violence) is
manipulated in the ad stimuli to present high- and low-PMSV
advertisements. A personality trait (SS) and the order of ad stimuli
presentation were included as moderators. A 2 (PMSV: high/low) × 2
(SS: high/low) × 2 (ad presentation order) mixed design involving US
undergraduate students (N = 270) is employed to test the
hypotheses. The results of this study generally support the PMSV main
effect on ad responses, suggesting that a high-PMSV ad elicits higher
arousal and a more favorable attitude toward the ad (AAd) than
a low-PMSV ad. Meanwhile, the moderating role of SS received limited
support. The study provides preliminary evidence that the sequence of
exposure to media with varying levels of (sport) violence moderates the
effects of PMSV on ad response.
Journal: Journal of Global Scholars of Marketing Science
Pages: 8-22
Issue: 1
Volume: 23
Year: 2013
Month: 1
X-DOI: 10.1080/21639159.2012.744506
File-URL: http://hdl.handle.net/10.1080/21639159.2012.744506
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:1:p:8-22
Template-Type: ReDIF-Article 1.0
Author-Name: Natalie Brown
Author-X-Name-First: Natalie
Author-X-Name-Last: Brown
Author-Name: Yunjae Cheong
Author-X-Name-First: Yunjae
Author-X-Name-Last: Cheong
Title: Measuring the advertising efficiency of the top US sports advertisers
Abstract:
This study uses Data Envelopment Analysis (DEA) to analyze the
advertising efficiency of 26 companies featured in Sports Business
Journal's list of the top 50 sports advertisers from 2009. The
input variables included sports media spending and non-sports media
spending, as well as the total amount of money each company spent in each
of the following media: magazines, national spot radio, network
television, cable television, and spot television. The output variables
were gross profits and brand value. The results showed that half of all
the analyzed companies were operating inefficiently and needed to reduce
advertising expenditures by an average of 20% while maintaining their
current output levels in order to become efficient. The researchers also
include a call for further research in this area.
Journal: Journal of Global Scholars of Marketing Science
Pages: 23-40
Issue: 1
Volume: 23
Year: 2013
Month: 1
X-DOI: 10.1080/21639159.2012.744507
File-URL: http://hdl.handle.net/10.1080/21639159.2012.744507
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:1:p:23-40
Template-Type: ReDIF-Article 1.0
Author-Name: Doyeon Won
Author-X-Name-First: Doyeon
Author-X-Name-Last: Won
Author-Name: Meungguk Park
Author-X-Name-First: Meungguk
Author-X-Name-Last: Park
Author-Name: Young-joo Lee
Author-X-Name-First: Young-joo
Author-X-Name-Last: Lee
Title: Factors influencing college students' choice of a charity sport event
Abstract:
This study investigated the relative importance of five selected charity
sport event (CSE) attributes that influence the likelihood of college
students attending a CSE. The result of a conjoint analysis
(N = 397) revealed that college students, when choosing a
CSE, were most concerned about the sport activity provided, followed by
the cause or host organization, participation fee, reference source, and
participation gift. The study also found gender differences related to the
relative importance of the selected CSE attributes. Subsequent cluster and
sensitivity analyses were conducted as practical applications of a
conjoint analysis.
Journal: Journal of Global Scholars of Marketing Science
Pages: 41-54
Issue: 1
Volume: 23
Year: 2013
Month: 1
X-DOI: 10.1080/21639159.2012.744510
File-URL: http://hdl.handle.net/10.1080/21639159.2012.744510
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:1:p:41-54
Template-Type: ReDIF-Article 1.0
Author-Name: Choonghoon Lim
Author-X-Name-First: Choonghoon
Author-X-Name-Last: Lim
Author-Name: Woo-Young Lee
Author-X-Name-First: Woo-Young
Author-X-Name-Last: Lee
Author-Name: Paul M. Pedersen
Author-X-Name-First: Paul M.
Author-X-Name-Last: Pedersen
Title: Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisements
Abstract:
Although advertising theorists have suggested that for maximum
effectiveness the type of message appeal needs to match the type of
service offered (i.e., a rational advertisement message appeal is more
effective for a utilitarian service; an emotional advertisement message
approach is suitable for a hedonic service), empirical inquiry in the area
of advertising for services has produced contradictory evidence. After
considering the limitations of previous research, this study utilized a
series of mixed experimental designs to examine the moderating role of the
type of sport service and personality trait (i.e., sensation seeking) on
the relationship between the type of advertisement message and the
consumers' emotional responses. The mixed measures ANCOVA results revealed
that sensation seeking fails to show a moderating effect between the type
of message appeal and participants' emotional responses. However, sport
service type moderates the effect of the advertising message on the
participants' emotional responses, indicating that the proper usage of
advertising message strategies might improve the effectiveness of
advertising for the service segment of the sport industry.
Journal: Journal of Global Scholars of Marketing Science
Pages: 55-71
Issue: 1
Volume: 23
Year: 2013
Month: 1
X-DOI: 10.1080/21639159.2012.744511
File-URL: http://hdl.handle.net/10.1080/21639159.2012.744511
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:1:p:55-71
Template-Type: ReDIF-Article 1.0
Author-Name: Eunha Chun
Author-X-Name-First: Eunha
Author-X-Name-Last: Chun
Author-Name: Jane Ko
Author-X-Name-First: Jane
Author-X-Name-Last: Ko
Author-Name: Jieun Lee
Author-X-Name-First: Jieun
Author-X-Name-Last: Lee
Author-Name: Eunju Ko
Author-X-Name-First: Eunju
Author-X-Name-Last: Ko
Title: The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Abstract:
The present study aims to understand the process through which sports
event tourism experiences mediate event attitude and, consequently, the
brand equity of sportswear sponsors. First, the results of the study show
that of the four experiential components of sports event tourism (i.e.,
"sense", "feel", "think", and "relate"), the "feel" and "relate"
components were identified as antecedent variables that create positive
event attitudes. Second, event attitude was found to have a significant
effect on brand awareness and brand image, but the relationship between
event attitude and brand loyalty was rejected. Third, for the brand equity
of sportswear sponsors, brand awareness positively affected brand image
and loyalty, and brand image positively affected brand loyalty. The
results of the present study provide foundational data for sportswear
marketers that engage in sports event sponsorship as a strategic marketing
tool and for those who seek to devise effective communication strategies
to increase brand equity through sports event tourism.
Journal: Journal of Global Scholars of Marketing Science
Pages: 72-91
Issue: 1
Volume: 23
Year: 2013
Month: 1
X-DOI: 10.1080/21639159.2012.744512
File-URL: http://hdl.handle.net/10.1080/21639159.2012.744512
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:1:p:72-91
Template-Type: ReDIF-Article 1.0
Author-Name: Yongjae Kim
Author-X-Name-First: Yongjae
Author-X-Name-Last: Kim
Author-Name: Soojin Kim
Author-X-Name-First: Soojin
Author-X-Name-Last: Kim
Title: Segmenting sport video gamers by motivation: a cluster analysis
Abstract:
Using the Uses and Gratifications paradigm, the present study examines
motives for playing sport video games (SVG). Based on motivations, this
study identifies segments of SVG users using a cluster analysis, and then
explores potential similarities and differences between segments based
upon demographic and behavioral variables. With a sample of 378 SVG users
from four popular video game websites, the cluster analysis yielded two
distinct clusters: Fun seekers and Fantasy seekers. Results indicated that
the members of each cluster seek various gratifications from SVG use. Each
cluster also was further distinguished based upon gender, marital status,
and media consumption behaviors. Implications are discussed relative to
virtual sport experience in the mediated environment and its corresponding
marketing strategies.
Journal: Journal of Global Scholars of Marketing Science
Pages: 92-108
Issue: 1
Volume: 23
Year: 2013
Month: 1
X-DOI: 10.1080/21639159.2012.744513
File-URL: http://hdl.handle.net/10.1080/21639159.2012.744513
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:1:p:92-108
Template-Type: ReDIF-Article 1.0
Author-Name: Joseph H. Moore
Author-X-Name-First: Joseph H.
Author-X-Name-Last: Moore
Author-Name: Anne Carlson
Author-X-Name-First: Anne
Author-X-Name-Last: Carlson
Title: Reaching the audience: new communication technology practices in college sports public relations
Abstract:
The Internet has created new communication alternatives and challenges in
public relations. Despite the increase in social media and multimedia in
college sports public relations, no research has been conducted into which
tools are utilized most, where those tools may be found on athletic
websites, or how PR offices utilize such tools. This study intends to fill
that gap. Grounded in a co-orientation model of communication, it utilized
a content analysis of college athletic websites (N = 120)
and a telephone survey with 16 college sports public relations
professionals. Twitter, Facebook and RSS feeds are the social media tools
utilized most often, while live video and audio and archived video are the
most frequently used multimedia tools. Most tools are identified by a
graphic in the right-hand column on departments' home pages. Tools are
used primarily for disseminating information. Usually the director
maintains the site alone without a published policy.
Journal: Journal of Global Scholars of Marketing Science
Pages: 109-126
Issue: 1
Volume: 23
Year: 2013
Month: 1
X-DOI: 10.1080/21639159.2012.744515
File-URL: http://hdl.handle.net/10.1080/21639159.2012.744515
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:1:p:109-126
Template-Type: ReDIF-Article 1.0
Author-Name: Christofer Pihl
Author-X-Name-First: Christofer
Author-X-Name-Last: Pihl
Title: When customers create the ad and sell it - a value network approach
Abstract:
Within marketing research, the notion of "vigilante marketers" has been
offered to describe consumers' increased participation in the production
of marketing messages and processes of value co-creation. Using a value
network approach, the purpose of this study is to explain the role of
vigilante marketers in their interaction with firms seeking to impose
managerial control and influence processes of co-creation of brand values.
A netnography of the content produced by 18 market-leading fashion
bloggers in Sweden was conducted during 2009. This study revealed that
these fashion bloggers are part of an emergent value network and have
realised the value that they co-create for brands using various forms of
vigilante marketing. The findings presented in this paper challenge the
notion of vigilante marketing as an independent and unpaid activity,
illustrating how a value network approach can facilitate the study of the
borderlands emerging between consumers and producers.
Journal: Journal of Global Scholars of Marketing Science
Pages: 127-143
Issue: 2
Volume: 23
Year: 2013
Month: 3
X-DOI: 10.1080/21639159.2013.763487
File-URL: http://hdl.handle.net/10.1080/21639159.2013.763487
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:2:p:127-143
Template-Type: ReDIF-Article 1.0
Author-Name: Sunmee Choi
Author-X-Name-First: Sunmee
Author-X-Name-Last: Choi
Author-Name: Jihyun Baek
Author-X-Name-First: Jihyun
Author-X-Name-Last: Baek
Author-Name: Hayoung Kang
Author-X-Name-First: Hayoung
Author-X-Name-Last: Kang
Title: Customer contact employees' commitment to extra-role customer service: the effect of internal service quality perception
Abstract:
The important role of customer contact employees in creating superior
customer service quality has been well demonstrated. Accordingly,
extensive research has been conducted to identify antecedents of their
commitment to customer service. The effect of internal service quality has
been proposed as one such factor, but has not been empirically tested. We
intend to fill this gap in this study. Specifically, we examine the
exclusive role of perceived internal service quality in forming employee
commitment to extra-role customer service by controlling the effects of
other proven antecedents such as training, empowerment, and reward.
Extra-role customer service refers to employees' discretionary behaviors
extending beyond the formal role requirements. Using data collected
through a survey of 245 customer contact employees at 22 full service
hotels in Seoul, we first identified the dimensions of customer contact
employees' perceptions of internal service quality and then examined their
effect on employee commitment to extra-role customer service. Results
demonstrated the significant effect of the responsiveness dimension of the
internal service quality.
Journal: Journal of Global Scholars of Marketing Science
Pages: 144-158
Issue: 2
Volume: 23
Year: 2013
Month: 3
X-DOI: 10.1080/21639159.2012.760922
File-URL: http://hdl.handle.net/10.1080/21639159.2012.760922
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:2:p:144-158
Template-Type: ReDIF-Article 1.0
Author-Name: Sang-Lin Han
Author-X-Name-First: Sang-Lin
Author-X-Name-Last: Han
Author-Name: Hyunseok Song
Author-X-Name-First: Hyunseok
Author-X-Name-Last: Song
Author-Name: Jerry J. Han
Author-X-Name-First: Jerry J.
Author-X-Name-Last: Han
Title: Effects of technology readiness on prosumer attitude and eWOM
Abstract:
In today's technology-based market environment, consumers sometimes
produce a product idea or innovation to use themselves in order to fulfill
their needs. They are called "prosumers" (Toffler, 1980). According to the
Diffusion of Innovation Theory, innovation is relevant to technological
growth, and consumers who have a positive view of new technology have a
tendency to be innovators (Rogers, 1995). To what degree are consumers
ready for new technology? We tried to use the concept of the Technology
Readiness Index (TRI) to explain the antecedent factors of prosumer
attitude and electronic word of mouth (eWOM). In this article, we attempt
to conceptualize the prosumer, discover whether a consumer's positive or
negative view of technology has an effect on attitudes related to becoming
a prosumer, and show that prosumers' attitudes can be related to eWOM,
which is one of the practical activities carried out by consumers in
today's market environment. The goals of this article, and how they will
be achieved, are as follows: (ⅰ) to conceptualize the prosumer, the
authors select constructs from previous literature studied by similar
groups - such as opinion leaders, innovators, early adopters and DIY
consumers (ⅱ) - to investigate the effect of consumers' TRI on the
prosumers' attitudes; (ⅲ) to explain the effect of prosumers'
attitudes on eWOM. In the conclusion to this study, the authors suggest
managerial implications and future directions of study.
Journal: Journal of Global Scholars of Marketing Science
Pages: 159-174
Issue: 2
Volume: 23
Year: 2013
Month: 3
X-DOI: 10.1080/21639159.2012.760924
File-URL: http://hdl.handle.net/10.1080/21639159.2012.760924
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:2:p:159-174
Template-Type: ReDIF-Article 1.0
Author-Name: Peter S.H. Leeflang
Author-X-Name-First: Peter S.H.
Author-X-Name-Last: Leeflang
Author-Name: Penny N. Spring
Author-X-Name-First: Penny N.
Author-X-Name-Last: Spring
Author-Name: Jenny Van Doorn
Author-X-Name-First: Jenny
Author-X-Name-Last: Van Doorn
Author-Name: Tom Wansbeek
Author-X-Name-First: Tom
Author-X-Name-Last: Wansbeek
Title: Identifying the direct mail-prone consumer
Abstract:
Current modeling research in target marketing usually stresses the
identification of profitable names for specific mailings. There is little
recent research about the characteristics of typical direct mail (DM)
customers. In this paper we determine the link between customers'
socio-demographic characteristics and their propensity to purchase
products through the mail. We hypothesize the existence of a latent
variable, DM-proneness, which represents a consumer's tendency to shop via
direct mail. Our model links the socio-demographics of customers to their
self-reported purchase behavior through the latent variable of
DM-proneness in a Multiple Indicators and Multiple Causes (MIMIC) model.
We also introduce a second latent variable, DM information interest, which
represents the desire to receive direct offers through the mail. The model
allows for testing the influence of DM information interest on
DM-proneness. We fit the model to actual consumer data using the LISREL
program. The findings show that the characteristics of the DM-prone and
the DM information-interested are similar, and that DM information
interest appears to directly affect DM-proneness. The DM-prone consumer is
identified as relatively younger, with somewhat lower education, rather
well-off, from a relatively large family, and relatively more likely to
have a female head of the household. We also show that consumers' tendency
to shop via direct mail can be captured by a latent variable approach, and
that DM-proneness can be quite well predicted by demographic consumer
characteristics.
Journal: Journal of Global Scholars of Marketing Science
Pages: 175-195
Issue: 2
Volume: 23
Year: 2013
Month: 3
X-DOI: 10.1080/21639159.2012.760923
File-URL: http://hdl.handle.net/10.1080/21639159.2012.760923
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:2:p:175-195
Template-Type: ReDIF-Article 1.0
Author-Name: Jaakko Aspara
Author-X-Name-First: Jaakko
Author-X-Name-Last: Aspara
Author-Name: Joel Hietanen
Author-X-Name-First: Joel
Author-X-Name-Last: Hietanen
Author-Name: Pekka Mattila
Author-X-Name-First: Pekka
Author-X-Name-Last: Mattila
Author-Name: Antti Sihvonen
Author-X-Name-First: Antti
Author-X-Name-Last: Sihvonen
Author-Name: Henrikki Tikkanen
Author-X-Name-First: Henrikki
Author-X-Name-Last: Tikkanen
Title: Generative mechanisms in project marketing - an agenda for inquiry
Abstract:
Project-based exchanges have become the dominant mode of doing business
for many industrial firms, and therefore research into project marketing
activities has come to be of interest for many B2B academicians. In this
study, we contribute to this discourse by proposing three macro-level
generative mechanisms for connecting project marketing to business
performance. To do so, we outline a critical realist philosophy of science
and suggest generative mechanisms that constitute business performance.
Specifically, the mechanisms we propose are: (1) project construction, (2)
project implementation, and (3) project transition & leveraging.
Additionally, we suggest that these mechanisms and the micro-mechanisms of
which they are constituted could be explored from a critical realist
perspective through the use of event-structure analysis (ESA) and
qualitative comparative analysis (QCA).
Journal: Journal of Global Scholars of Marketing Science
Pages: 196-212
Issue: 2
Volume: 23
Year: 2013
Month: 3
X-DOI: 10.1080/21639159.2013.769330
File-URL: http://hdl.handle.net/10.1080/21639159.2013.769330
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:2:p:196-212
Template-Type: ReDIF-Article 1.0
Author-Name: Seong-Yeon Park
Author-X-Name-First: Seong-Yeon
Author-X-Name-Last: Park
Author-Name: Seung Wha Lee
Author-X-Name-First: Seung Wha
Author-X-Name-Last: Lee
Title: Effects of a perceived brand crisis on product evaluation and purchase intention: the moderating roles of brand credibility and brand attachment
Abstract:
Since a crisis always arises unexpectedly, companies are often unprepared
to face it. It is obvious that no company can be perfectly safe from
crises, and even the greatest company has the possibility to face a
crisis. In fact, exposing a company's negative information results in a
decrease in corporate credibility, brand loyalty, and corporate asset
values. Existing brand crisis literature focuses on the corporate response
effectiveness in strategic response time and the way to respond to a
company's crisis. However, limited research is found regarding customer
perceptions in a brand crisis situation. The purpose of this study is to
examine how a perceived brand crisis affects consumer's product evaluation
and purchase intention and to figure out how brand credibility and brand
attachment moderate such effects. That is, this study examines whether
brand credibility and brand attachment mitigate the negative effects in a
brand crisis situation.
Journal: Journal of Global Scholars of Marketing Science
Pages: 213-226
Issue: 2
Volume: 23
Year: 2013
Month: 3
X-DOI: 10.1080/21639159.2013.763488
File-URL: http://hdl.handle.net/10.1080/21639159.2013.763488
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:2:p:213-226
Template-Type: ReDIF-Article 1.0
Author-Name: Juran Kim
Author-X-Name-First: Juran
Author-X-Name-Last: Kim
Title: Bridging Asia and the world in marketing competitiveness: introduction to the special issue
Abstract:
This special issue of the Journal of Global Scholars of Marketing
Science, "Bridging Asia and the World in Marketing
Competitiveness," introduces four articles selected from papers presented
during the EMAC/KSMS Joint Symposium 2012 European Marketing Academy
Conference held on 22-25 May 2012. The articles in this special issue
discuss recent issues in marketing theory, research, and practice,
connecting marketing scholars and readers in Asia and around the globe.
Special issue topics embrace supplier-manufacturer relationships, green
consumption, global and domestic SPA brands, and mobile direct experience
in Asia and the world.
Journal: Journal of Global Scholars of Marketing Science
Pages: 227-230
Issue: 3
Volume: 23
Year: 2013
Month: 6
X-DOI: 10.1080/21639159.2013.793504
File-URL: http://hdl.handle.net/10.1080/21639159.2013.793504
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:3:p:227-230
Template-Type: ReDIF-Article 1.0
Author-Name: Junyean Moon
Author-X-Name-First: Junyean
Author-X-Name-Last: Moon
Author-Name: Surinder Tikoo
Author-X-Name-First: Surinder
Author-X-Name-Last: Tikoo
Title: Suppliers' capability factors affecting manufacturer commitment, opportunism, and supplier performance
Abstract:
This study extends the research on the capabilities-dependence-outcomes
model in manufacturer-supplier relationships. Specifically, it examines
the role of benefit-based and cost-based dependence in connecting
relationships between supplier capabilities and manufacturer commitment.
It also examines the impact of manufacturer commitment on supplier sales
performance and manufacturer opportunism. Data from a survey of 131
suppliers of three leading Korean manufacturers are used to test the model
of this research. A key finding is that suppliers should strive to
generate benefit-based manufacturer dependence. Our results also indicate
that supplier commitment in transaction-specific investments begets
manufacturer commitment.
Journal: Journal of Global Scholars of Marketing Science
Pages: 231-244
Issue: 3
Volume: 23
Year: 2013
Month: 6
X-DOI: 10.1080/21639159.2013.788363
File-URL: http://hdl.handle.net/10.1080/21639159.2013.788363
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:3:p:231-244
Template-Type: ReDIF-Article 1.0
Author-Name: Hyun Ju Lee
Author-X-Name-First: Hyun Ju
Author-X-Name-Last: Lee
Author-Name: Seong-Yeon Park
Author-X-Name-First: Seong-Yeon
Author-X-Name-Last: Park
Title: Environmental orientation in going green: A qualitative approach to consumer psychology and sociocultural factors of green consumption
Journal: Journal of Global Scholars of Marketing Science
Pages: 245-262
Issue: 3
Volume: 23
Year: 2013
Month: 6
X-DOI: 10.1080/21639159.2013.788366
File-URL: http://hdl.handle.net/10.1080/21639159.2013.788366
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:3:p:245-262
Template-Type: ReDIF-Article 1.0
Author-Name: Eun Young Kim
Author-X-Name-First: Eun Young
Author-X-Name-Last: Kim
Author-Name: Kyungae Park
Author-X-Name-First: Kyungae
Author-X-Name-Last: Park
Title: Marketing mix elements influencing brand attitude strength: Global vs. domestic SPA brands
Abstract:
This study estimates a path model to examine the relationships among
marketing mix elements, brand attitudes and purchase intentions, and
compares the path models between global and domestic SPA brands. For this
study, four SPA brands, including domestic brands (Codes Combine and
Who-a-u) and global brands (Zara and Uniqlo), were selected based on
purchase experience with the brands. A total of 276 usable responses were
obtained from Korean consumers aged from 18 to 32 who met the major target
audience of the selected SPA brands in Korea. Finding showed that
marketing mix elements consisted of "merchandise assortment", "store", and
"lower pricing" in the SPA brands. For the total sample, an estimated
model showed that "merchandise assortment" and "store" were significantly
related to brand attitude strength, which led to purchase intentions.
Multi-group analysis indicated that there were significant differences in
the effects of "store" on cognitive attitude and on purchase intentions
between global and domestic brands, and significant difference in the
effect of affective attitude on purchase intentions between the two
groups. Managerial implications were discussed in relation to devising a
strategic marketing mix for a successful fast fashion business in a
competitive marketplace.
Journal: Journal of Global Scholars of Marketing Science
Pages: 263-281
Issue: 3
Volume: 23
Year: 2013
Month: 6
X-DOI: 10.1080/21639159.2013.788364
File-URL: http://hdl.handle.net/10.1080/21639159.2013.788364
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:3:p:263-281
Template-Type: ReDIF-Article 1.0
Author-Name: Juran Kim
Author-X-Name-First: Juran
Author-X-Name-Last: Kim
Author-Name: Ki Hoon Lee
Author-X-Name-First: Ki Hoon
Author-X-Name-Last: Lee
Author-Name: Charles R. Taylor
Author-X-Name-First: Charles R.
Author-X-Name-Last: Taylor
Title: Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications
Abstract:
This study examines the effects of mobile direct experience on perceived
interactivity, attitude toward smartphone applications, and purchase
intention. Specifically, the study explains mobile direct experience and
examines the relationships between direct experience and perceived
interactivity, attitude toward smartphone applications, and purchase
intention. Moreover, the study employs an experiment to examine key
questions about the effects of direct experience among smartphone
applications users. The results present the integrative framework of the
roles of direct experience in the smartphone application context.
Journal: Journal of Global Scholars of Marketing Science
Pages: 282-296
Issue: 3
Volume: 23
Year: 2013
Month: 6
X-DOI: 10.1080/21639159.2013.788365
File-URL: http://hdl.handle.net/10.1080/21639159.2013.788365
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:3:p:282-296
Template-Type: ReDIF-Article 1.0
Author-Name: Eunju Ko
Author-X-Name-First: Eunju
Author-X-Name-Last: Ko
Author-Name: Eunha Chun
Author-X-Name-First: Eunha
Author-X-Name-Last: Chun
Author-Name: Sangah Song
Author-X-Name-First: Sangah
Author-X-Name-Last: Song
Author-Name: Kyung Hoon Kim
Author-X-Name-First: Kyung Hoon
Author-X-Name-Last: Kim
Title: Which content types increase participation in fashion social platforms?
Abstract:
Fashion social platforms are Web 2.0 platforms that allow users to share
experience and knowledge related to fashion through active participation
and allow the fashion industry to rapidly utilize this information. As an
important factor in the competitiveness of the industry ecosystem, the
role of such platforms has attracted attention; however, few studies have
investigated the strategy behind this social platform. The purposes of
this study are first, to define fashion social platforms and identify the
framework of their content types by interviewing fashion companies and
second, to verify the motivations for participation in the various
platform content types by surveying consumers. In this study, we developed
five content types (forum, lookbook, crowdsourcing, matching needs, and
social sharing) and assessed consumers' motivations for participation
(entertainment, economic, social, and information-seeking). Fashion social
platforms can be utilized to provide broad insight into consumer behavior
in the fashion industry and to allow young talent to create effective
business networks and communicate with consumers easily and quickly.
Journal: Journal of Global Scholars of Marketing Science
Pages: 297-313
Issue: 3
Volume: 23
Year: 2013
Month: 6
X-DOI: 10.1080/21639159.2013.793503
File-URL: http://hdl.handle.net/10.1080/21639159.2013.793503
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:3:p:297-313
Template-Type: ReDIF-Article 1.0
Author-Name: Yang-Im Lee
Author-X-Name-First: Yang-Im
Author-X-Name-Last: Lee
Author-Name: Peter R.J. Trim
Author-X-Name-First: Peter R.J.
Author-X-Name-Last: Trim
Title: An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies
Journal: Journal of Global Scholars of Marketing Science
Pages: 314-337
Issue: 3
Volume: 23
Year: 2013
Month: 6
X-DOI: 10.1080/21639159.2013.791551
File-URL: http://hdl.handle.net/10.1080/21639159.2013.791551
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:3:p:314-337
Template-Type: ReDIF-Article 1.0
Author-Name: Elina Koivisto
Author-X-Name-First: Elina
Author-X-Name-Last: Koivisto
Author-Name: Pekka Mattila
Author-X-Name-First: Pekka
Author-X-Name-Last: Mattila
Author-Name: Anna Hänninen
Author-X-Name-First: Anna
Author-X-Name-Last: Hänninen
Title: Building bridges between professionals - expectations and outcomes of participation in professional communities
Abstract:
This study illustrates the individual motivations and outcomes of
professional community participation. The data for the study were
collected using an online questionnaire, which was distributed among
highly educated commercial professionals in various business areas. The
questionnaire was composed of questions mapping attitudes and behaviors in
professional communities. These data were analyzed using factor analysis
and cluster analysis in order to define the underlying dimensions of
professional communality and to form a typology of participants attending
communal events and contributing to the knowledge of these communities.On
the basis of factor analysis of the data, 11 factors influencing community
participation emerged. These were: identification, employer's attitude,
social interaction ties, trust, altruism, knowledge power, time and
effort, reciprocity, brand image versus identity, reputation and status,
and knowledge self-efficacy. Furthermore, when applying cluster analysis
to the data, four different participation profiles could be extracted
based on these factors. These were named communal
altruists, information brokers, strongly
committed professionals, and social capital
hoarders. These groups differ significantly due to their
expectations of outcomes as well as their behaviors within professional
communities.
Journal: Journal of Global Scholars of Marketing Science
Pages: 338-355
Issue: 3
Volume: 23
Year: 2013
Month: 6
X-DOI: 10.1080/21639159.2013.791550
File-URL: http://hdl.handle.net/10.1080/21639159.2013.791550
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:3:p:338-355
Template-Type: ReDIF-Article 1.0
Author-Name: Gaetano Aiello
Author-X-Name-First: Gaetano
Author-X-Name-Last: Aiello
Author-Name: Raffaele Donvito
Author-X-Name-First: Raffaele
Author-X-Name-Last: Donvito
Author-Name: Tiziano Vescovi
Author-X-Name-First: Tiziano
Author-X-Name-Last: Vescovi
Title: Creativity and passion between global branding and country of origin roots
Abstract:
This special issue of the Journal of Global Scholars of Marketing Science,
"Creativity and Passion between Global Branding and Country of Origin
Roots", includes five articles selected from papers presented during the
IMTC/KSMS Joint Symposium 2012 Global Marketing Conference held from 19 to
22 July 2012. The articles in this special issue consider recent issues in
marketing theory, research, and practice which are of interest for
marketing scholars and readers around the globe. Special issue topics
embrace brand-consumer relationships in a global environment,
country-of-origin impact on business-to-consumer and business-to-business
markets, and creativity at the territorial level from a network
perspective.
Journal: Journal of Global Scholars of Marketing Science
Pages: 357-360
Issue: 4
Volume: 23
Year: 2013
Month: 9
X-DOI: 10.1080/21639159.2013.826478
File-URL: http://hdl.handle.net/10.1080/21639159.2013.826478
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:4:p:357-360
Template-Type: ReDIF-Article 1.0
Author-Name: Bruno Godey
Author-X-Name-First: Bruno
Author-X-Name-Last: Godey
Author-Name: Daniele Pederzoli
Author-X-Name-First: Daniele
Author-X-Name-Last: Pederzoli
Author-Name: Gaetano Aiello
Author-X-Name-First: Gaetano
Author-X-Name-Last: Aiello
Author-Name: Raffaele Donvito
Author-X-Name-First: Raffaele
Author-X-Name-Last: Donvito
Author-Name: Priscilla Chan
Author-X-Name-First: Priscilla
Author-X-Name-Last: Chan
Author-Name: Junji Tsuchiya
Author-X-Name-First: Junji
Author-X-Name-Last: Tsuchiya
Author-Name: Irina Ivanovna Skorobogatykh
Author-X-Name-First: Irina Ivanovna
Author-X-Name-Last: Skorobogatykh
Author-Name: Bart Weitz
Author-X-Name-First: Bart
Author-X-Name-Last: Weitz
Author-Name: Hyunjoo Oh
Author-X-Name-First: Hyunjoo
Author-X-Name-Last: Oh
Author-Name: Rahul Singh
Author-X-Name-First: Rahul
Author-X-Name-Last: Singh
Title: Modeling links between the decision-making process and luxury brand attachment: An international comparison
Abstract:
This research aims to extend the analysis of the factors influencing
consumer purchase of luxury goods. The effects of brand and country of
origin (CoO) on the purchase decision are specifically considered. A total
sample of 1103 respondents in seven countries (China, France, India,
Italy, Japan, Russia, USA) is analyzed through a structured questionnaire
administered online. The research tests the scales of decision-making and
brand attachment through exploratory and confirmatory factor analysis. It
also tests the causal model of relationships between decision-making and
luxury brand attachment.The richness of this research is related to the
intercultural analysis of the results obtained in seven countries. These
results concern the differences and similarities in: (1) defining the
concept of country of origin (country of design, country of
manufacture/country of assembly); (2) the combined effects of factors,
including brand, CoO, price, guarantee, design and advertising, in the
purchasing decision for luxury brands; and (3) the links between
decision-making and attachment of the consumer to the luxury brand.The
results are interesting in terms of management recommendations for a
company that wishes to expand internationally into one of the geographic
areas covered by this study, since significant differences are observed.
Journal: Journal of Global Scholars of Marketing Science
Pages: 361-378
Issue: 4
Volume: 23
Year: 2013
Month: 9
X-DOI: 10.1080/21639159.2013.818283
File-URL: http://hdl.handle.net/10.1080/21639159.2013.818283
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:4:p:361-378
Template-Type: ReDIF-Article 1.0
Author-Name: Raffaele Donvito
Author-X-Name-First: Raffaele
Author-X-Name-Last: Donvito
Author-Name: Gaetano Aiello
Author-X-Name-First: Gaetano
Author-X-Name-Last: Aiello
Author-Name: Silvia Ranfagni
Author-X-Name-First: Silvia
Author-X-Name-Last: Ranfagni
Title: Creative networks in Florence and Paris: empirical results on project networks
Abstract:
This article addresses the topic of creativity at the geographic territory
level from a network perspective. Its objective is to propose an
innovative representational model of creative networks in geographical
territories that is suitable for analyzing the process of the management
of creativity.This model aims to go beyond the boundaries of the creative
industries (Florida, 2002; Stolarick & Florida, 2005) by identifying
specific territorial networks with creative content. The new perspective
adopted is based on the construction of project networks (Ramos & Ford,
2009). In order to identify territorially-based creative project networks,
the authors utilize the concept of the network mobilizer (Mouzas & Naudé,
2007).Some managerial implications derive from the proposed model. With
it, actors involved in territorial networks enhance their capabilities to
know their network position and their contribution to creativity
generation.The empirical research involves the territories of Florence and
Paris, which historically have been distinguished by creativity. These
territories are analyzed with a focus on high symbolic value goods. The
methodology is based on face-to-face in-depth interviews with 10 network
mobilizers. Through the perceptions of these network mobilizers, 15
project networks have been discovered. These project networks have been
recreated based on the network picture (Ford & Redwood, 2005) outlined by
the same mobilizers.The approach of this article is to focus on the
creative content of the network interactions, rather than on the analysis
of phenomena correlated with actors in the creative industries (Cooke &
Lazzeretti, 2008; Lazzeretti, Boix, & Capone, 2008) linked to a territory.
The perspective adopted in the model is based on the construction of
project networks (Ramos & Ford, 2009), that is to say networks in which
several actors participate, with the aim of realizing a specific, shared
project. In order to identify territorially-based creative project
networks, the authors utilize the concept of the network mobilizer (Mouzas
& Naudé, 2007), that is, those particular actors who assume the position
of network activator through the process of mobilization of activities and
resources.The main theoretical result of the research is the generation of
an innovative model for representing creativity at a territorial level
that integrates a mainly qualitative analysis perspective together with
quantitative tools. Some relevant managerial implications derive from the
proposed model. With it, actors involved in territorial networks enhance
their capabilities to know their specific network position and their
contribution to creativity generation. It leads to a more acknowledged
development of network relations, where actors increase their capabilities
to shape a set of activities and resources to share within the network in
order to strengthen creativity.The empirical research refers to the
territories of Florence and Paris, which historically have been
distinguished by creativity. In both territories, potential network
mobilizers have been identified by the authors. Through the perceptions of
these network mobilizers, project networks with potential implications for
the Florentine and Parisian territories have been discovered and
investigated. These project networks have been individually recreated
based on the network picture (Ford & Redwood, 2005) outlined by these same
mobilizers. The methodology is based on face-to-face in-depth interviews
with 10 potential network mobilizers.
Journal: Journal of Global Scholars of Marketing Science
Pages: 379-393
Issue: 4
Volume: 23
Year: 2013
Month: 9
X-DOI: 10.1080/21639159.2013.818282
File-URL: http://hdl.handle.net/10.1080/21639159.2013.818282
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:4:p:379-393
Template-Type: ReDIF-Article 1.0
Author-Name: Elena Cedrola
Author-X-Name-First: Elena
Author-X-Name-Last: Cedrola
Author-Name: Loretta Battaglia
Author-X-Name-First: Loretta
Author-X-Name-Last: Battaglia
Title: Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Abstract:
The paper aims to verify if country-of-origin effect matters in industrial
sectors (BTB), particularly in business relations between firms belonging
to markets with high cultural distance. The study was carried out on a
sample of 338 firms in the quantitative phase and on 14 firms in the
subsequent qualitative phase.
Journal: Journal of Global Scholars of Marketing Science
Pages: 394-408
Issue: 4
Volume: 23
Year: 2013
Month: 9
X-DOI: 10.1080/21639159.2013.818280
File-URL: http://hdl.handle.net/10.1080/21639159.2013.818280
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:4:p:394-408
Template-Type: ReDIF-Article 1.0
Author-Name: Francesca Checchinato
Author-X-Name-First: Francesca
Author-X-Name-Last: Checchinato
Author-Name: Marta Disegna
Author-X-Name-First: Marta
Author-X-Name-Last: Disegna
Author-Name: Tiziano Vescovi
Author-X-Name-First: Tiziano
Author-X-Name-Last: Vescovi
Title: Does country of origin affect brand associations? The case of Italian brands in China
Abstract:
Findings related to how country of origin affects consumers' product
evaluations are still not consistent. Previous studies are mainly based on
experiments and the results related to consumer judgements come from the
elaboration of scores given to semantic scale items. Considering that
brand image consists of a network of associations, the aim of this
research is to evaluate how country of origin affects this entire network.
An experiment was conducted involving 301 Chinese subjects to test the
hypothesis that country stereotypes can be transferred to brands.
Journal: Journal of Global Scholars of Marketing Science
Pages: 409-421
Issue: 4
Volume: 23
Year: 2013
Month: 9
X-DOI: 10.1080/21639159.2013.818281
File-URL: http://hdl.handle.net/10.1080/21639159.2013.818281
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:4:p:409-421
Template-Type: ReDIF-Article 1.0
Author-Name: Michela Matarazzo
Author-X-Name-First: Michela
Author-X-Name-Last: Matarazzo
Author-Name: Riccardo Resciniti
Author-X-Name-First: Riccardo
Author-X-Name-Last: Resciniti
Title: Managing favorable product-country match in international markets: The case of "Made in Gessi"
Abstract:
Studies on country-of-origin effect (COO) largely show that product and
country image is relevant in the field of perceptions and of quality
evaluations of unfamiliar products. Roth and Romeo (1992) highlight that
country image is product-specific and in situation of favorable product
country match the emphasis of the perceived origin associations of
products, created either through the language associated with the brand
name or through advertising, can be very beneficial. This paper analyzes
the remarkable case of a virtuous mid-sized company of the "made in Italy"
operating in the bathroom furnishings industry, Gessi, in order to
highlight how it exploits the congruent country image and the effects on
its international marketing strategy. We start from the framework of Roth
and Romeo (1992), which is discussed in the literature review and then
refined through the empirical research.The findings suggest that while
Gessi emphasizes the Italian origin of its products, rather than using the
generic slogan "made in Italy", it has decided to use "made in Gessi",
highlighting the place in which all the company's productive activities
are carried out: the Gessi Park. The meanings do not arise spontaneously
from territory, but from the company's strong personality.Gessi signifies
a "private wellness" experience involving style, exclusivity, status,
appearance, fashion, design, craftsmanship and quality. It needs hard
investment in intellectual, human, relational and structural capital.
Journal: Journal of Global Scholars of Marketing Science
Pages: 422-434
Issue: 4
Volume: 23
Year: 2013
Month: 9
X-DOI: 10.1080/21639159.2013.818284
File-URL: http://hdl.handle.net/10.1080/21639159.2013.818284
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:4:p:422-434
Template-Type: ReDIF-Article 1.0
Author-Name: Sandra Maria Correia Loureiro
Author-X-Name-First: Sandra Maria Correia
Author-X-Name-Last: Loureiro
Author-Name: Dong-Mo Koo
Author-X-Name-First: Dong-Mo
Author-X-Name-Last: Koo
Author-Name: Lara Ribeiro
Author-X-Name-First: Lara
Author-X-Name-Last: Ribeiro
Title: Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments
Abstract:
The present study deals with the S-O-R framework. The past five decades of
research have successfully validated the S-O-R model in offline and online
contexts. However, there is still room for improvement. In particular,
hedonic aspects have been proposed as distinctive aspects to differentiate
companies from their competitors. Previous researchers have (1) been
somewhat reluctant to investigate dominance and other emotional responses,
and (2) produced mixed results regarding the impact of atmospherics and
emotional responses on behavior. Building on this tradition of research,
this study investigates the S-O-R model by incorporating delight as an
additional emotional response and tests the moderating effects of
consumers' involvement and shopping environments (three-way interactional
effects) in connection with the links among atmospherics, emotions, and
intentions. The current findings demonstrate that the model fit better for
low-involvement consumers than for high-involvement consumers. This was
true for both offline and online environments. The results show that
layout and information are two important factors in pleasing and arousing
consumers, especially in the case of low-involvement consumers, and that
delight is determined by both arousal and pleasure but is a determinant of
both intention and word-of-mouth only for consumers with low involvement,
whether they are in offline or online environments. The theoretical and
practical implications are discussed in the conclusion.
Journal: Journal of Global Scholars of Marketing Science
Pages: 435-459
Issue: 4
Volume: 23
Year: 2013
Month: 9
X-DOI: 10.1080/21639159.2013.820880
File-URL: http://hdl.handle.net/10.1080/21639159.2013.820880
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:4:p:435-459
Template-Type: ReDIF-Article 1.0
Author-Name: Seong-Yeon Park
Author-X-Name-First: Seong-Yeon
Author-X-Name-Last: Park
Author-Name: Yeu-Jin Kang
Author-X-Name-First: Yeu-Jin
Author-X-Name-Last: Kang
Title: What's going on in SNS and social commerce?: Qualitative approaches to narcissism, impression management, and e-WOM behavior of consumers
Abstract:
This study aims to examine consumers' narcissism, impression management,
and e-WOM behavior in social networking sites (SNS) and social commerce.
Focus groups and in-depth interviews were conducted and a diverse pool of
information on experiences and perspectives on social commerce and SNS was
collected. As a result, impression management to fulfill their narcissism
on SNS was found to exist and this was found to affect the users' e-WOM
behavior regarding social commerce products. This research explores the
narcissistic phenomenon of SNS and social commerce users through the use
of qualitative approaches.
Journal: Journal of Global Scholars of Marketing Science
Pages: 460-472
Issue: 4
Volume: 23
Year: 2013
Month: 9
X-DOI: 10.1080/21639159.2013.820881
File-URL: http://hdl.handle.net/10.1080/21639159.2013.820881
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Handle: RePEc:taf:jgsmks:v:23:y:2013:i:4:p:460-472
Template-Type: ReDIF-Article 1.0
Author-Name: D. Gloria Wu
Author-X-Name-First: D. Gloria
Author-X-Name-Last: Wu
Author-Name: Laurence Chalip
Author-X-Name-First: Laurence
Author-X-Name-Last: Chalip
Title: Effects of co-branding on consumers' purchase intention and evaluation of apparel attributes
Abstract:
Brand alliances have been advocated as a
strategy to appeal to consumers by capturing favorable associations of two
separate brands. Sportswear and fashion designer brands have consequently
formed partnerships, although co-branding effects are not always as
anticipated, and the effects of co-branding on consumer evaluations of
apparel are unknown. This study employed a 3 (sportswear brand) d7;a0;3
(fashion designer brand) experimental design to test the effects of
co-branding on consumers' evaluations of apparel attributes (practical
good looks, comfortable fit, and value for quality) and their purchase
intentions. Males and females evaluated the products differently. Males
preferred branded over unbranded polo shirts, but did not differentiate a
co-branded polo shirt from a single-branded one. Females preferred fashion
brands and disliked co-branded polo shirts. All three apparel attributes
significantly affected the decision to purchase a shirt for oneself, but
only practical good looks and value for quality affected the decision to
purchase a shirt as a gift. Findings demonstrate that co-branding apparel
may not improve its attractiveness to consumers, regardless of reason for
purchase.
Journal: Journal of Global Scholars of Marketing Science
Pages: 1-20
Issue: 1
Volume: 24
Year: 2014
Month: 1
X-DOI: 10.1080/21639159.2013.852910
File-URL: http://hdl.handle.net/10.1080/21639159.2013.852910
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:1:p:1-20
Template-Type: ReDIF-Article 1.0
Author-Name: Mushtaq A. Siddiqi
Author-X-Name-First: Mushtaq A.
Author-X-Name-Last: Siddiqi
Title: Work engagement as a reaction to work environment and customer outcome: a service marketing perspective
Abstract:
The concept of work engagement and its
impact on marketing performance continues to draw the attention of
research scholars and business professionals in developed countries. As
less research work has been carried out in this area in Asia, this study
reports several job resources, such as employee autonomy, employee
advancement, employee role clarity, and organizational support as
triggering factors of employee work engagement in Indian service setting.
Additionally, using path analysis, the study establishes not only direct
but also significant indirect relationships between various job resources
and customer satisfaction. These indirect relationships are well connected
by several dimensions of work engagement as intermediating variables, thus
further highlighting the relevance of work engagement for service
marketing practitioners.
Journal: Journal of Global Scholars of Marketing Science
Pages: 21-38
Issue: 1
Volume: 24
Year: 2014
Month: 1
X-DOI: 10.1080/21639159.2013.852911
File-URL: http://hdl.handle.net/10.1080/21639159.2013.852911
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:1:p:21-38
Template-Type: ReDIF-Article 1.0
Author-Name: Hyunjoung Lee
Author-X-Name-First: Hyunjoung
Author-X-Name-Last: Lee
Title: A study on knowledge structure and cognitive mapping of marketing using social network analysis
Abstract:
This research has been undertaken to
identify the knowledge structure of the marketing field from 1991 to 2010.
For this, 282 keywords extracted from 11,548 papers in international
journals related to the marketing field were analyzed with co-word
analysis and social network analysis.To investigate the knowledge
structure, the following steps were carried out. The first step was to
identify the frequency of keywords over a 20-year period (19912013;2010).
Keywords that consistently represented the marketing field were identified
as trust, pricing, consumer behavior, advertising, retailing,
market orientation, and customer satisfaction.
Keywords from 2000 onward were categorized to represent established
research areas. New research topics such as internet, e-commerce,
relationship marketing, customer relationship management, b2b, sales
management, and corporate social responsibility
emerged.The second step investigated sub-research areas in marketing using
co-word matrix. As a result, eight cohesive subgroups were identified
through community analysis. Each of the groups consisted of keywords
related to the group name 2013; Group 1: service performance and
recovery, Group 2: brand management, Group 3:
marketing modeling and choice model, Group 4: new
product diffusion and forecasting, Group 5: distribution
channels and pricing, Group 6: customer relationship
management and internet marketing, Group 7:
channel management, and Group 8: strategic
orientation.The third step provided a cognitive map to reflect
research development trends in each subgroup research area. Following that
map, Groups 3, 4, and 5 were connected to other research areas. Group 6
and 7 were unconstructed areas for which further research is required.In
the last step, social network analysis was performed to identify the core
keywords using centrality analysis. Keywords with a high degree of
centrality 2013; i.e., highly correlated betweenness centrality 2013; over
the entire 20-year period were marketing strategy, consumer
behavior, and trust.Through identifying the
trends in the marketing field and confirmed sub-study areas, and revealing
core keywords, the results of this study provide valuable insights into
understanding the knowledge structure of the marketing field. In addition,
this study suggests further research directions for marketing researchers.
Journal: Journal of Global Scholars of Marketing Science
Pages: 39-64
Issue: 1
Volume: 24
Year: 2014
Month: 1
X-DOI: 10.1080/21639159.2013.852909
File-URL: http://hdl.handle.net/10.1080/21639159.2013.852909
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:1:p:39-64
Template-Type: ReDIF-Article 1.0
Author-Name: Hee-Joong Hwang
Author-X-Name-First: Hee-Joong
Author-X-Name-Last: Hwang
Author-Name: Minjeong Kang
Author-X-Name-First: Minjeong
Author-X-Name-Last: Kang
Author-Name: Myoung-Kil Youn
Author-X-Name-First: Myoung-Kil
Author-X-Name-Last: Youn
Title: The influence of a leader's servant leadership on employees' perception of customers' satisfaction with the service and employees' perception of customers' trust in the service firm: the moderating role of employees' trust in the leader
Abstract:
This study examines why a leader needs to
establish good relations with his/her subordinate employees to build
strong relationships with customers. The production and the consumption of
goods in the service sector occur simultaneously, and it is the customer
who determines the quality of the service provided (Bateson, 1985;
Bradley, Fox, & Morris, 2004; Pfeffer, 1994).Bradley et al. (2004) has
shown that leadership style influences employees' behavior patterns as
well as the service they provide. The success of internal marketing
depends on the kind of leadership a manager demonstrates. However, no
study has directly examined the effect of servant leadership on customers'
satisfaction. Thus, this paper aims to analyze the impact of servant
leadership on employees' perceptions of customers' satisfaction with a
service and their trust in the service firm. It demonstrates how
employees' trust in the leader moderates the effect of servant leadership
on employees' perceptions of customers' satisfaction with a service and
their trust in the service firm.
Journal: Journal of Global Scholars of Marketing Science
Pages: 65-76
Issue: 1
Volume: 24
Year: 2014
Month: 1
X-DOI: 10.1080/21639159.2013.852908
File-URL: http://hdl.handle.net/10.1080/21639159.2013.852908
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:1:p:65-76
Template-Type: ReDIF-Article 1.0
Author-Name: Katia Laura Sidali
Author-X-Name-First: Katia Laura
Author-X-Name-Last: Sidali
Title: Images of agri-tourism: evidence from Germany
Abstract:
Based on a classical approach, this paper
analyses the cognitive and affective properties of attitude and develops a
structural equation model to explain the determinants of preference for
farm tourism. The findings of this study reveal that attitude and
large-sized families have a positive influence on choice. Furthermore, it
appears that the traditional image of German farm tourism has been
replaced by a more dynamic one. However, this tourist form still has to
cope with stereotypes as well as a perceived deficit of quality standards.
Journal: Journal of Global Scholars of Marketing Science
Pages: 77-88
Issue: 1
Volume: 24
Year: 2014
Month: 1
X-DOI: 10.1080/21639159.2013.852912
File-URL: http://hdl.handle.net/10.1080/21639159.2013.852912
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:1:p:77-88
Template-Type: ReDIF-Article 1.0
Author-Name: Min-Sook Park
Author-X-Name-First: Min-Sook
Author-X-Name-Last: Park
Author-Name: Jong-Kuk Shin
Author-X-Name-First: Jong-Kuk
Author-X-Name-Last: Shin
Author-Name: Yong Ju
Author-X-Name-First: Yong
Author-X-Name-Last: Ju
Title: Social networking atmosphere and online retailing
Abstract:
Online store atmosphere is an important
determinant of shopping behavior. The rapid growth of online social
networks means it is widely used in online stores in many patterns. We
seek to address the lack of systematic research on how
customer-to-customer social environment can influence consumer online
shopping outcome. This study adopts the concept of social networking
atmosphere of online stores and uses the Stimulus-Organism-Response
framework widely used in environmental psychology to test whether the
characteristics of the social networking environment of online stores can
influence their consumers' shopping behavior. The characteristics of the
social networking atmosphere are proposed to be convenience,
personalization, and social surveillance. We received 270 valid responses
from people who have experience using online stores with a social
networking environment. The results indicate that the characteristics of
the social networking environment (convenience, personalization, and
social surveillance) will increase consumers' satisfaction with
(affective) and perceived usefulness of (cognitive) the online store
atmosphere, which in turn will increase the consumers' purchase intention
in the online store with a social networking atmosphere. Moreover, males
have better internal states to convenience and personalization than
females and females have better internal states to social surveillance
than males.
Journal: Journal of Global Scholars of Marketing Science
Pages: 89-107
Issue: 1
Volume: 24
Year: 2014
Month: 1
X-DOI: 10.1080/21639159.2013.867681
File-URL: http://hdl.handle.net/10.1080/21639159.2013.867681
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:1:p:89-107
Template-Type: ReDIF-Article 1.0
Author-Name: Akira Shimizu
Author-X-Name-First: Akira
Author-X-Name-Last: Shimizu
Author-Name: Gaetano Aiello
Author-X-Name-First: Gaetano
Author-X-Name-Last: Aiello
Title: Disaster avoidance/recovery marketing
Journal: Journal of Global Scholars of Marketing Science
Pages: 109-112
Issue: 2
Volume: 24
Year: 2014
Month: 3
X-DOI: 10.1080/21639159.2014.884295
File-URL: http://hdl.handle.net/10.1080/21639159.2014.884295
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:2:p:109-112
Template-Type: ReDIF-Article 1.0
Author-Name: Gwyneth V.J. Howell
Author-X-Name-First: Gwyneth V.J.
Author-X-Name-Last: Howell
Author-Name: Rohan Miller
Author-X-Name-First: Rohan
Author-X-Name-Last: Miller
Author-Name: Georgina Rushbrook-House
Author-X-Name-First: Georgina
Author-X-Name-Last: Rushbrook-House
Title: #A little bird told me: birdcaging the message during the BP disaster
Abstract:
The purpose of crisis planning is to prepare for the inevitable. This
paper examines BP's crisis response following the Deepwater Horizon oil
rig explosion and the subsequent environmental disaster in the Gulf of
Mexico. This event severely damaged BP's corporate standing, and the
company's response and management of the crisis and cleanup exacerbated
the damage to BP's reputation. The company's crisis communication
strategies failed amid an onslaught of online and social media commentary
from traditionally passive stakeholders and activists. The resultant
damage to the company's reputation saw $95B wiped off the company's equity
value and the CEO forced to resign. It is shown that crisis planning needs
to be continually reviewed to take account of the evolving nature of
social media during a crisis; in this instance, the use of Twitter proved
particularly damaging to BP. Rolling crisis plans that encompass all media
are required to provide the conclusive and swift action necessary to
minimise the impact of a crisis.
Journal: Journal of Global Scholars of Marketing Science
Pages: 113-128
Issue: 2
Volume: 24
Year: 2014
Month: 3
X-DOI: 10.1080/21639159.2014.881111
File-URL: http://hdl.handle.net/10.1080/21639159.2014.881111
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:2:p:113-128
Template-Type: ReDIF-Article 1.0
Author-Name: Julie Z. Sneath
Author-X-Name-First: Julie Z.
Author-X-Name-Last: Sneath
Author-Name: Russell Lacey
Author-X-Name-First: Russell
Author-X-Name-Last: Lacey
Author-Name: Pamela A. Kennett-Hensel
Author-X-Name-First: Pamela A.
Author-X-Name-Last: Kennett-Hensel
Title: Chronic negative circumstances and compulsive buying: consumer vulnerability after a natural disaster
Abstract:
This research is composed of two cross-sectional studies that examine the
lingering emotional distress associated with a natural disaster and extend
the understanding of its impact on consumption attitudes and behaviors
when victims are confronted with additional challenges. The first study
examines victims' (n = 426) depression-induced impulsive
and compulsive buying after Hurricane Katrina; the second investigates how
the recession has exacerbated victims' (n = 191)
lingering stress and depressive states, and the effects of these on
consumption. These historical events provide a unique opportunity to
extend the life event and disaster research and to examine the
relationship between negative events and specific consumer behaviors.
Results indicate that, years later, compulsive buying has not subsided,
and the adversity brought on by the recession appears to have contributed
to extended depressive states. Implications for marketers and public
policy makers are discussed, as they relate to how vulnerable consumers
cope with negative life events.
Journal: Journal of Global Scholars of Marketing Science
Pages: 129-147
Issue: 2
Volume: 24
Year: 2014
Month: 3
X-DOI: 10.1080/21639159.2014.881112
File-URL: http://hdl.handle.net/10.1080/21639159.2014.881112
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:2:p:129-147
Template-Type: ReDIF-Article 1.0
Author-Name: Taotao Bi-Matsui
Author-X-Name-First: Taotao
Author-X-Name-Last: Bi-Matsui
Title: Rebuilding a blighted port into a recreational and tourism-friendly waterfront: the post-earthquake recovery of the Port of San Francisco
Abstract:
This paper examines the process by which the city of San Francisco
revitalized its long-dilapidated waterfront during its recovery from the
Loma Prieta earthquake. Informant interviews, previous literature, and
census data are used to study the planning process and the effects of
development plans and projects. We find that three factors contributed to
the success of the recovery of San Francisco's port: the city (1)
established participatory planning before the earthquake and thus adopted
an already agreed-upon approach to planning in the recovery phase, (2)
prioritized public benefits in public-private partnerships, and (3)
reinforced the identity of the city through recovery. The recovery process
shows that successful post-disaster recovery requires extensive public
discussion to generate creative thinking, flexibility, goodwill, and
leadership to build consensus and implement plans.
Journal: Journal of Global Scholars of Marketing Science
Pages: 148-159
Issue: 2
Volume: 24
Year: 2014
Month: 3
X-DOI: 10.1080/21639159.2014.883866
File-URL: http://hdl.handle.net/10.1080/21639159.2014.883866
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:2:p:148-159
Template-Type: ReDIF-Article 1.0
Author-Name: Ryuki Nakahara
Author-X-Name-First: Ryuki
Author-X-Name-Last: Nakahara
Title: Partnership marketing for prevention
Abstract:
There is no place in the world that has never suffered a disaster. We
cannot escape from disaster in our daily life because we exist in a global
setting. Disaster can happen to an individual or an organization on any
day and anywhere, at any time. Thus, what we do is consider not how to
escape disaster, but how to make an effort to overcome it. We usually
consider how to reduce the losses caused by damage, how to reduce the
degree of damage, and/or how to increase the speed of recovery after a
disaster. This article will not discuss the constitution, the factors, or
the causes of disaster. It will discuss the efficiency and effectiveness
of avoiding disaster and recovering from disasters as quickly as possible
through cases close to us in daily life in the view of partnership
marketing. And we will argue the possibility and importance of preventing
the occurrence of disaster finally. We believe the best way to overcome
disasters is to create a multidimensional partnership network with
strategic planning to fundamentally prevent the occurrence of disaster.
Journal: Journal of Global Scholars of Marketing Science
Pages: 160-171
Issue: 2
Volume: 24
Year: 2014
Month: 3
X-DOI: 10.1080/21639159.2014.881113
File-URL: http://hdl.handle.net/10.1080/21639159.2014.881113
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:2:p:160-171
Template-Type: ReDIF-Article 1.0
Author-Name: Chizuru Nishio
Author-X-Name-First: Chizuru
Author-X-Name-Last: Nishio
Author-Name: Minoru Ishida
Author-X-Name-First: Minoru
Author-X-Name-Last: Ishida
Author-Name: Toshie Takeuchi
Author-X-Name-First: Toshie
Author-X-Name-Last: Takeuchi
Title: The impact of natural disasters on the values and lifestyles of consumers: in the case of the Tohoku Earthquake
Abstract:
This study focuses on the values constituting a Lifestyles of Health and
Sustainability (LOHAS)-oriented lifestyle. It reveals how the Tohoku
Earthquake affected the lifestyles and consumption behaviors of consumers.
The study consists of two sub-studies. In Study 1, the values constituting
a LOHAS-oriented lifestyle are specified. Additionally, the manner in
which those values change is shown based on a statistical analysis of
consumer survey data collected at five points in time. In Study 2,
lifestyles are classified using the value indicators identified in Study 1
to analyze how the Tohoku Earthquake changed the lifestyles of consumers
and affected their behaviors. The results show that all consumers values
were affected by the Tohoku Earthquake, however, they were all affected in
varying degrees. The purchasing of eco products and health products are
affected more by the lifestyles of consumers based on their values than by
the earthquake.
Journal: Journal of Global Scholars of Marketing Science
Pages: 172-188
Issue: 2
Volume: 24
Year: 2014
Month: 3
X-DOI: 10.1080/21639159.2014.881114
File-URL: http://hdl.handle.net/10.1080/21639159.2014.881114
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:2:p:172-188
Template-Type: ReDIF-Article 1.0
Author-Name: Tsukasa Kato
Author-X-Name-First: Tsukasa
Author-X-Name-Last: Kato
Title: The retailer's role in the reconstruction of areas affected by the Great East Japan Earthquake: how can retailers make their social contribution coexist with their pursuit of profit?
Abstract:
Although national and local government played a major role in supplying
relief goods to victims immediately after the Great East Japan Earthquake,
private companies, such as manufacturers, retailers, transportation
traders, etc., also played important roles. Especially for retailers -
though they were also victims of the disaster - offering refuge and
supplying food, water, and a stable supply of necessary goods to affected
people was an important part of the recovery process in affected areas. In
spite of these important roles played by retailers, there is little
research that analyzes these activities from the position of distribution
and marketing.This paper seeks to clarify three particular questions.
First of all, what damage did retailers suffer due to the earthquake and
how did they restart their businesses? The speed of recovery depended on
the damage suffered and the recovery of shopping streets composed of small
retail stores was delayed compared with that of national chain stores such
as convenience stores.After the disaster many retailers recognized their
social responsibility to support affected residents, as well as stricken
producers. However, when retailers prefer their own profit, it is likely
to negatively affect the recovery of stricken producers, as it is easier
for retailers to switch suppliers. In fact, major CVS companies tried to
secure alternative suppliers. The second question is: why did some
retailers endeavor to support the recovery of stricken producers? From the
transaction cost approach, it can be inferred that the more reliable the
relationship which has been established, the more difficult it is for the
retailers to quit the relationship. In this case, it is beneficial for
retailers to support stricken producers because the retailers' actions
will provide gains. However, in a situation where no benefits are expected
from their support, is it a genuine altruistic social contribution? Even
in this case, the retailers can expect that consumers will evaluate their
social contribution and thus enhance store loyalty and hopefully increase
their product sales. When we analyze the continuation of the relationship
in terms of cost-benefit derived from the transaction, social
consideration should be incorporated into the framework.We call these
actions "ethical marketing" in this paper and emphasize its effects during
the period as consumers changed their attitudes toward the social role of
companies, including retailers, after the earthquake. The final question
addressed is what kind of mechanism is at work in the interaction between
retailers'contribution to society and ethical consumers' response. Some
business models are explained which will enable retailers to try and
achieve coexistence between social contribution and profit pursuit.
Journal: Journal of Global Scholars of Marketing Science
Pages: 189-205
Issue: 2
Volume: 24
Year: 2014
Month: 3
X-DOI: 10.1080/21639159.2014.883867
File-URL: http://hdl.handle.net/10.1080/21639159.2014.883867
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:2:p:189-205
Template-Type: ReDIF-Article 1.0
Author-Name: Weisheng Chiu
Author-X-Name-First: Weisheng
Author-X-Name-Last: Chiu
Author-Name: Nam-Heung Cho
Author-X-Name-First: Nam-Heung
Author-X-Name-Last: Cho
Author-Name: Doyeon Won
Author-X-Name-First: Doyeon
Author-X-Name-Last: Won
Title: The effects of internal marketing on job satisfaction and organizational commitment in Taipei sports centers
Abstract:
The purpose of this study was to explore the relationships among internal
marketing, job satisfaction, and organizational commitment of employees in
the context of the sports service industry. All employees of public sports
centers in Taipei City participated in this study, and the data
(n = 261) were subsequently analyzed. The results show
that internal marketing has a positive influence on job satisfaction among
employees, and that job satisfaction in turn has a positive influence on
the organizational commitment of employees. Although a direct relationship
between internal marketing and organizational commitment among employees
was not found, a full mediation effect of job satisfaction between the
factors was revealed. The findings of this study clarify the relationships
and verify the mechanisms at work among internal marketing, job
satisfaction, and organizational commitment of employees. Academically,
the study fills the gap in sports management literature regarding the role
of internal marketing for sports services. The study also provides
practical implications for sports center managers to implement internal
marketing in sports centers, and thereby provide better-quality service
for customers.
Journal: Journal of Global Scholars of Marketing Science
Pages: 206-222
Issue: 2
Volume: 24
Year: 2014
Month: 3
X-DOI: 10.1080/21639159.2014.881609
File-URL: http://hdl.handle.net/10.1080/21639159.2014.881609
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:2:p:206-222
Template-Type: ReDIF-Article 1.0
Author-Name: Namin Kim
Author-X-Name-First: Namin
Author-X-Name-Last: Kim
Author-Name: Francis Ulgado
Author-X-Name-First: Francis
Author-X-Name-Last: Ulgado
Title: Motivational orientation for word-of-mouth and its relationship with WOM messages
Abstract:
In this study, we investigate how consumers' motivation to spread messages
via word-of-mouth (WOM) influences the content of the WOM messages. We
classify consumers' motivation into two categories: hedonic and
utilitarian motivation. Then we analyze how each motivation affects the
valence of the message (e.g., positive vs. negative) and the attributes
that the consumers mention (e.g., hedonic vs. utilitarian). Using a
scenario-based experiment, we found that the content of the messages was
strongly related to the motivation of the consumers. Consumers who are
hedonically motivated tend to mention hedonic attributes more, and
consumers who are utilitarian-motivated are likely to mention utilitarian
attributes more. The valence of the message, however, is not affected by
consumers' motivation.
Journal: Journal of Global Scholars of Marketing Science
Pages: 223-240
Issue: 2
Volume: 24
Year: 2014
Month: 3
X-DOI: 10.1080/21639159.2014.881115
File-URL: http://hdl.handle.net/10.1080/21639159.2014.881115
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:2:p:223-240
Template-Type: ReDIF-Article 1.0
Author-Name: George Panigyrakis
Author-X-Name-First: George
Author-X-Name-Last: Panigyrakis
Author-Name: Geon-Cheol Shin
Author-X-Name-First: Geon-Cheol
Author-X-Name-Last: Shin
Title: Contribution of philosophy to the advancement of marketing thought
Abstract:
The four papers in this special issue revisit the core concepts and key
functions of marketing through philosophy. They examine the discipline as
it enters its maturity amidst unprecedented global socioeconomic turmoil.
As the certainties of modernity and the individualism of postmodernity
melt into the uncharted lands of metamodernity, they offer a kaleidoscopic
view of the big issues faced by contemporary societies through a
fascinatingly eclectic mix of topics, theoretical frameworks and
methodological perspectives. They call for a clean break from amoralism
and a wholehearted embracement of our role as facilitators of value
coproduction and agents of the ethics of gentleness.
Journal: Journal of Global Scholars of Marketing Science
Pages: 241-245
Issue: 3
Volume: 24
Year: 2014
Month: 6
X-DOI: 10.1080/21639159.2014.914655
File-URL: http://hdl.handle.net/10.1080/21639159.2014.914655
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:3:p:241-245
Template-Type: ReDIF-Article 1.0
Author-Name: Gabriel H. De La Paz
Author-X-Name-First: Gabriel H.
Author-X-Name-Last: De La Paz
Title: Modifying reality: marketing for the 22-super-nd century
Abstract:
Philosophy and philosophers are useful in making the calls and answering
the big questions that, in the end, create the path for all mankind to
follow. One of the great falsehoods is the belief that everything we
produce is neither good nor evil - that evil resides rather in the person
who uses them. Marketing is a powerful tool that can change the behavior
of people and eventually allow us to change reality. So, it is worthwhile
to think about the way we use it and not just behave as a sorcerer's
apprentice, using it in the short term without asking the big questions:
what is marketing; why does it work; what should we do with it"? This
article analyzes what marketing has been up to this point through
reviewing the contributions of each of the schools of thought, digging
into the history of marketing schools and analyzing it chronologically. To
answer the question "why does it work", the article briefly presents a
general theory of marketing that explains it as a complex phenomenon that
emerges in society when you create and communicate value propositions. To
answer the question "what should we do with it", the author questions some
of the practices of marketing, the exchange and needs. Finally it proposes
a marketing that is ecologically sustainable: one that integrates us with
rather than separates us from nature.
Journal: Journal of Global Scholars of Marketing Science
Pages: 246-261
Issue: 3
Volume: 24
Year: 2014
Month: 6
X-DOI: 10.1080/21639159.2014.911493
File-URL: http://hdl.handle.net/10.1080/21639159.2014.911493
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:3:p:246-261
Template-Type: ReDIF-Article 1.0
Author-Name: George Panigyrakis
Author-X-Name-First: George
Author-X-Name-Last: Panigyrakis
Author-Name: Anna Zarkada
Author-X-Name-First: Anna
Author-X-Name-Last: Zarkada
Title: A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation
Abstract:
This article contributes to the recent problematisation of the
co-evolution of philosophy and marketing thought as we experience a
transition from the deification of greed, individualism and hedonic
consumption seen during the postmodern period of the twentieth century to
the brutal class restructuring and shattering of a number of illusions of
metamodernity at the beginning of the twenty-first century. It examines
the philosophical foundations of advertising and communication and
demonstrates the ways in which current technological and socio-political
advances are rendering traditional approaches obsolete. As marketing is
now recognised to be the mechanism par excellence for
value co-production, so advertising - and communication in general - are
but mechanisms of meaning co-production through a dialogue between the
disillusioned but empowered consumer and the brand and corporation on
solidarity, responsibility, morality, dignity and the sense of belonging
in a community. It is hereby argued that values are far more relevant to
contemporary consumers than the pursuit of an idealised lifestyle based on
celluloid images of the imaginary Joneses, and thus it is advocated that
discipline-wide changes need to be made.
Journal: Journal of Global Scholars of Marketing Science
Pages: 262-278
Issue: 3
Volume: 24
Year: 2014
Month: 6
X-DOI: 10.1080/21639159.2014.911494
File-URL: http://hdl.handle.net/10.1080/21639159.2014.911494
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:3:p:262-278
Template-Type: ReDIF-Article 1.0
Author-Name: Nathalie Collins
Author-X-Name-First: Nathalie
Author-X-Name-Last: Collins
Author-Name: Jamie Murphy
Author-X-Name-First: Jamie
Author-X-Name-Last: Murphy
Title: Communitas and civitas: an idiographic model of consumer collectives
Abstract:
Variously called consumer collectives, subcultures of consumption, brand
communities, consumer tribes and brand cults, consumer collectivism is a
rising area of interest in scholarly and industry circles. This paper
develops an idiographic conceptual model for consumer religiosity,
specifically those who worship/consume in groups.Producers enjoy the
positive market leverage consumer collectives can provide. Collectives
develop, maintain and promulgate rituals, traditions, myths and
consumption behaviours. These collectives recruit new users, provide peer
support, reinforce the choice to consume the brand and promote the brand
to outsiders. Some collectives produce and engage in product/brand-related
events, festivals and promotions. Generally self-generating and
self-sustaining, the collectives do so with little support from the
producers (Belk & Tumbat, 2005; McAlexander, Schouten, & Koenig, 2002;
Muniz & O'Guinn, 2001; Shanker, Cova, & Kozinets, 2007).The model's
foundation derives from the work of the American philosopher James Carse.
Carse explicates the relationship between churches and their
congregations, with the intent of parsing religions from belief systems.
The communitas/civitas model presented in this paper uses
principles derived from his work. A postmodern worldview underpins the
civitas/communitas model, accounting for the role of consumption as a
means of identity formation and self-actualisation. The marketing-specific
service-dominant logic paradigm strengthens the model by pinpointing value
creation. The model describes marketing in a Carsean fashion, as an
infinite game, and then expands on the interaction of the communitas (the
collective) with the civitas (the producer), using principles derived from
philosophy and religion. The model delineates the relationships between
producers and consumer collectives, and draws parallels between consumer
religiosity and spiritual religiosity. These parallels reveal a rich and
deep understanding of how to manage and leverage these relationships.
Journal: Journal of Global Scholars of Marketing Science
Pages: 279-294
Issue: 3
Volume: 24
Year: 2014
Month: 6
X-DOI: 10.1080/21639159.2014.911495
File-URL: http://hdl.handle.net/10.1080/21639159.2014.911495
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:3:p:279-294
Template-Type: ReDIF-Article 1.0
Author-Name: Joel Hietanen
Author-X-Name-First: Joel
Author-X-Name-Last: Hietanen
Author-Name: Antti Sihvonen
Author-X-Name-First: Antti
Author-X-Name-Last: Sihvonen
Author-Name: Henrikki Tikkanen
Author-X-Name-First: Henrikki
Author-X-Name-Last: Tikkanen
Author-Name: Pekka Mattila
Author-X-Name-First: Pekka
Author-X-Name-Last: Mattila
Title: "Managerial storytelling": how we produce managerial and academic stories in qualitative B2B case study research
Abstract:
With a focus on case study research methods, this study continues the
epistemological debate about qualitative research approaches in the IMP
literature by reconsidering the reliance on managerial interviews as a
primary empirical source in the production of knowledge claims. In this
empirical approach, researchers seem to often treat the interview process
and the analysis and reporting of research findings in a manner that
generally gives situational credence to the veracity and factuality of the
interview data. In line with several epistemological approaches that have
already surfaced in IMP literature, this study further emphasizes the
context-dependent, ephemeral and ultimately unstable nature of managerial
"truths" imparted in the interviews. We argue that the data should be
empathically and reflexively understood as the
production of stories and their reporting as a form of
academic storytelling of pragmatic academic and
managerial value.
Journal: Journal of Global Scholars of Marketing Science
Pages: 295-310
Issue: 3
Volume: 24
Year: 2014
Month: 6
X-DOI: 10.1080/21639159.2014.911496
File-URL: http://hdl.handle.net/10.1080/21639159.2014.911496
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:3:p:295-310
Template-Type: ReDIF-Article 1.0
Author-Name: Atieh Bathaee
Author-X-Name-First: Atieh
Author-X-Name-Last: Bathaee
Title: Consumer culture at individual level: Proposing a two-stepped model, comparing Iran and Germany
Abstract:
The importance of culture in different aspects of consumer behavior is
undeniable. Studies provide solutions dealing with cultural differences in
consumers' interpretations and trying to structure their mind-sets. The
common weakness of most such studies is they trust old scales developed to
investigate organizational behaviors as a basis for analyzing individual
consumers, ignoring nonconformity in both context and level. The
replication of such rankings in marketing could easily fail; new
applications are needed which consider level, purpose, context, and the
spirit of the time. The present study aims to validate a new scale and
explain the roles that cultural values play in consumer purchase behavior
by using this item battery. The developed scale originates from the core
elements of Hofstede's proposed dimensions (in the latest version from
2008); a multi-dimensional instrument is suggested containing two newly
introduced concepts (restraint and long-term orientation) validated by
eastern and western minds. Samples with incomparable profiles and cultural
backgrounds, from Germany and Iran, are selected to validate the scale.
The results confirm an undeniable role of nationality, as well as of
demographics, in consumer culture; the scale was a success and may be
further applied.The paper begins with a focus on consumer culture,
presenting a review of the individual-level approach toward culture; based
on this view - following a context-specific approach - the focus changes
from the individual in general to the individual as a consumer. Within the
purchase context, the roles played by culture in consumer decisions and
behaviors are elaborated. Further, the study provides a summary of
theoretical and empirical details on the dimensions of consumer culture,
including measurement methods. The scale development and research
implementation are summarized and the latter parts of the paper are
dedicated to the results of statistical analyses and conclusions; finally,
managerial implications and future directions are discussed.
Journal: Journal of Global Scholars of Marketing Science
Pages: 311-338
Issue: 3
Volume: 24
Year: 2014
Month: 6
X-DOI: 10.1080/21639159.2014.883855
File-URL: http://hdl.handle.net/10.1080/21639159.2014.883855
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:3:p:311-338
Template-Type: ReDIF-Article 1.0
Author-Name: Heeyoung Yoon
Author-X-Name-First: Heeyoung
Author-X-Name-Last: Yoon
Author-Name: Dae Ryun Chang
Author-X-Name-First: Dae Ryun
Author-X-Name-Last: Chang
Author-Name: Kyoungmi Lee
Author-X-Name-First: Kyoungmi
Author-X-Name-Last: Lee
Title: It has to be ME (not YOU): the role of competitive message on the effectiveness of sales promotion
Abstract:
In the present study, we find that a restrictive message that limits the
availability of the product amount (vs. purchasing time) is perceived as
more competitive by consumers. Previous literature on gender difference
suggests that men (vs. women) tend to respond more positively to
competition in a competitive setting. Based on the previous findings on
gender difference, we prove that gender has a moderating role in
predicting more positive attitudes toward a competitively framed sales
promotion. In addition, acquiring the products over competition may
provide the consumer with a sense of triumph. Therefore, male consumers'
desire to win might elicit a more positive attitude toward the product and
higher purchase intention under a competitively framed sales promotion. As
hypothesized, we also find that amount-limited sales promotions lead to a
more positive attitude toward the products and a higher purchase intention
for male customers who are more competitively inclined than women.
However, no such effect was found in time-limited sales promotions.
Journal: Journal of Global Scholars of Marketing Science
Pages: 339-349
Issue: 3
Volume: 24
Year: 2014
Month: 6
X-DOI: 10.1080/21639159.2014.913377
File-URL: http://hdl.handle.net/10.1080/21639159.2014.913377
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:3:p:339-349
Template-Type: ReDIF-Article 1.0
Author-Name: Kyulim Kim
Author-X-Name-First: Kyulim
Author-X-Name-Last: Kim
Author-Name: Eunju Ko
Author-X-Name-First: Eunju
Author-X-Name-Last: Ko
Author-Name: Mi-ah Lee
Author-X-Name-First: Mi-ah
Author-X-Name-Last: Lee
Author-Name: Pekka Mattila
Author-X-Name-First: Pekka
Author-X-Name-Last: Mattila
Author-Name: Kyung Hoon Kim
Author-X-Name-First: Kyung
Author-X-Name-Last: Hoon Kim
Title: Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Abstract:
Today's consumers tend to focus on uniqueness and on personal and
intangible values when making purchase decisions. Thus, companies
undertake such innovative strategies as brand collaborations, especially
in the fashion industry where brands collaborate with artists, celebrities
or other brands to raise awareness, build relationships and achieve
competitive advantage through differentiation. However, researchers have
not yet focused specifically on luxury and SPA brands to examine how
certain fashion collaboration types affect consumer responses and
long-term company-customer relationships. In this study, the authors
consider luxury and SPA fashion brand collaboration cases and defines
their impacts on consumer response and relationships in terms of customer
equity drivers, customer lifetime value and customer loyalty. The paper
concludes with several academic and industry-related implications to
enable further growth of this profitable and innovative brand strategy.
Journal: Journal of Global Scholars of Marketing Science
Pages: 350-364
Issue: 3
Volume: 24
Year: 2014
Month: 6
X-DOI: 10.1080/21639159.2014.913376
File-URL: http://hdl.handle.net/10.1080/21639159.2014.913376
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:3:p:350-364
Template-Type: ReDIF-Article 1.0
Author-Name: Mark Ng
Author-X-Name-First: Mark
Author-X-Name-Last: Ng
Title: Consumer motivations to disclose information and participate in commercial activities on Facebook
Journal: Journal of Global Scholars of Marketing Science
Pages: 365-383
Issue: 4
Volume: 24
Year: 2014
Month: 9
X-DOI: 10.1080/21639159.2014.949372
File-URL: http://hdl.handle.net/10.1080/21639159.2014.949372
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:4:p:365-383
Template-Type: ReDIF-Article 1.0
Author-Name: Alexander Muk
Author-X-Name-First: Alexander
Author-X-Name-Last: Muk
Author-Name: Christina Chung
Author-X-Name-First: Christina
Author-X-Name-Last: Chung
Author-Name: Jonghoon Kim
Author-X-Name-First: Jonghoon
Author-X-Name-Last: Kim
Title: Korean consumer perspectives on social media advertising and intention to join brand pages
Abstract:
This study examines the exogenous factors that affect South Korean
consumers' intentions to join brand pages. The findings suggest that
utilitarian and hedonic values of social media advertising enhance users'
positive attitudes toward social media advertising, but attitudes toward
social media are not related to intention to join brand pages. However,
utilitarian value is directly related to intention to join brand pages.
Affiliation construct has a positive effect on social influence, which is
a significant predictor of consumers' intentions to join brand pages.
Also, social influence is a stronger indicator than utilitarian value as
an exogenous variable of intention to join brand pages. The conceptual
framework of this study provides a theoretical basis for explaining Korean
consumers' intentions to become fans of brand pages. This is a new
research domain in brand communication that offers a new direction for
Asian consumer research.
Journal: Journal of Global Scholars of Marketing Science
Pages: 384-394
Issue: 4
Volume: 24
Year: 2014
Month: 9
X-DOI: 10.1080/21639159.2014.949371
File-URL: http://hdl.handle.net/10.1080/21639159.2014.949371
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:4:p:384-394
Template-Type: ReDIF-Article 1.0
Author-Name: Kayhan Tajeddini
Author-X-Name-First: Kayhan
Author-X-Name-Last: Tajeddini
Author-Name: Jeanette Nahaleh Nikdavoodi
Author-X-Name-First: Jeanette Nahaleh
Author-X-Name-Last: Nikdavoodi
Title: Cosmetic buying behavior: examining the effective factors
Abstract:
This paper reports on the results of a cross-sectional study that focused
on the impact of attitudes, subjective norms and consumer innovativeness
on intention to purchase cosmetic products. Beginning with the Theory of
Reasoned Action (Ajzen & Fishbein, 1980; Fishbein, 1980; Fishbein & Ajzen,
1975), several models have been proposed to conceptualize the complex
behavioral and social process by which individuals adopt new products. We
argue here that the inclusion of an important individual difference
variable - consumer innovativeness in conjunction with attitude and
perceptions of subjective norms - would help us further understand both
how perceptions are formed and the subsequent role they play in purchase
intentions regarding cosmetic products. Data were collected through a
mall-intercept questionnaire conducted in different well-known shopping
malls in Sweden. Analyses included tests of the significance impact of
these variables on intention to purchase cosmetic products. The findings
offer lessons for practitioners and more avenues of study for researchers.
The paper advances the understanding of three key antecedents by
investigating structural relationships among attitudes towards new
cosmetic products, novelty-seeking tendencies, behaviors and attitudes of
people with the intention to purchase skin care and make up products.
Journal: Journal of Global Scholars of Marketing Science
Pages: 395-410
Issue: 4
Volume: 24
Year: 2014
Month: 9
X-DOI: 10.1080/21639159.2014.949034
File-URL: http://hdl.handle.net/10.1080/21639159.2014.949034
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:4:p:395-410
Template-Type: ReDIF-Article 1.0
Author-Name: Eunha Chun
Author-X-Name-First: Eunha
Author-X-Name-Last: Chun
Author-Name: Sangah Song
Author-X-Name-First: Sangah
Author-X-Name-Last: Song
Author-Name: Eunju Ko
Author-X-Name-First: Eunju
Author-X-Name-Last: Ko
Title: A decision model development for crowdsourcing in the fashion industry
Abstract:
Crowdsourcing is emerging as a tactic for the fashion industry to better
integrate customers' needs and quickly react to the industry's rapidly
changing environment. This is a visible shift from the past focus on a
designer's know-how based on individual experience and creativity.Yet
there is a lack of academic research on the use of crowdsourcing in the
fashion industry. How can crowdsourcing go through a methodological
evaluation process? What specific criteria are important for fashion
companies to evaluate designs based on objective parameters? The purposes
of this study are: (1) to generate an evaluation standard for a
crowdsourced fashion design, and (2) to build an Analytic Hierarchy
Process (AHP) decision model for making final design selections. Two
methods are used to produce the robustness of a decision model: taxonomic
analysis and AHP. This study reveals that the most important evaluation
factors are brand suitability, design excellence, production efficiency,
marketing effect, and additional management considerations. Another
important feature is the paper's attempt to evaluate a design, a strategic
asset of any fashion brand, by approaching the subject with a systematic,
scientific method.
Journal: Journal of Global Scholars of Marketing Science
Pages: 411-425
Issue: 4
Volume: 24
Year: 2014
Month: 9
X-DOI: 10.1080/21639159.2014.949366
File-URL: http://hdl.handle.net/10.1080/21639159.2014.949366
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:4:p:411-425
Template-Type: ReDIF-Article 1.0
Author-Name: Juran Kim
Author-X-Name-First: Juran
Author-X-Name-Last: Kim
Title: The roles of cause involvement and cause acts in a social marketing campaign
Abstract:
Social marketing has received considerable attention of late, and has
expanded to include a marketing strategy with a social dimension. The
purpose of this study is to analyze the critical role of cause involvement
and the effects of cause acts, cause fit, and cause orientations on
consumers' attitude, purchase intention, and participation intention. In
particular, social marketing campaign strategies demonstrate different
ways in which organizations are attached to the community. In the view of
community attachment, cause acts include "act local" and "act global." The
current experimental study was designed to investigate the central
questions concerning a social marketing campaign and to develop
theoretical frameworks and implications of cause-involvement and cause-act
effects on social marketing from global and local perspectives. This study
offers a step forward in clarifying the moderating role of cause
involvement and how consumers perceive social marketing campaigns to be
affected by cause acts, cause fit, and cause orientations, illustrating
the vital role of individual difference factors in such campaigns.
Journal: Journal of Global Scholars of Marketing Science
Pages: 426-440
Issue: 4
Volume: 24
Year: 2014
Month: 9
X-DOI: 10.1080/21639159.2014.949032
File-URL: http://hdl.handle.net/10.1080/21639159.2014.949032
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:4:p:426-440
Template-Type: ReDIF-Article 1.0
Author-Name: Jong Kuk Shin
Author-X-Name-First: Jong Kuk
Author-X-Name-Last: Shin
Author-Name: Minsook Park
Author-X-Name-First: Minsook
Author-X-Name-Last: Park
Title: Mediating effect of store attachment in formation of store emotions and patronage through art and culture sponsorship in retailing
Abstract:
This research examined customer perceptions of the value and effectiveness
of retailers' art and cultural sponsorship. In order to explain detailed
values of cultural sponsorship, the values were classified into four
categories: emotional, economic, relational, and socially responsible.
This study proposed that these would affect the customer satisfaction
which, in turn, has an effect on store attachment and store patronage. In
order to validate the research model, SEM (Structural Equation Model) was
used through Lisrel 8.3. As a result of the study, all hypotheses were
accepted, except the relationship between customer and store patronage. We
supplementally analyzed the mediating effects of store attachment on
customer satisfaction and store patronage. This research broadens the
scope of sponsorship marketing by considering the relationship between the
benefits of sponsorship and customer emotion and customer behavior. This
study has implications for marketing practictioners who want to establish
a long-term cultural marketing strategy and increase store patronage
through store attachment.
Journal: Journal of Global Scholars of Marketing Science
Pages: 441-452
Issue: 4
Volume: 24
Year: 2014
Month: 9
X-DOI: 10.1080/21639159.2014.916898
File-URL: http://hdl.handle.net/10.1080/21639159.2014.916898
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:4:p:441-452
Template-Type: ReDIF-Article 1.0
Author-Name: Joohee Kim
Author-X-Name-First: Joohee
Author-X-Name-Last: Kim
Title: Class reproduction and Korean male dancers receiving exemption from military service through dance competitions
Abstract:
The purpose of this study is to understand the habitus or field of Korean
male dancers exempted from military service through dance competitions
from Pierre Bourdieu's point of view and accept, to pass the Korea dance
culture for their own just culture to find the mechanism of represent
their class and culture privilege. To as to achieve the purposes of the
research, we selected four male dancers from "S university" and "K
university" who had been exempted from military service as a result of
participation in dance competitions as participants in this study, using
purposeful sampling. For this, we employed participatory, in-depth
interviews, research participants' cover letters and experiential
statements, the researcher's reflective notes, the research participants'
dance concours-related video, etc. The results are as follows. In terms of
the mechanisms of class reproduction in dance, the legitimacy of the
fields accepted by the research participants was acting as an apparatus
that reinforces cultural privileges and reproduces class. And this
continues into the next generation. Competitions have developed beyond a
simple cultural art into an art that evaluates, measures, and recognizes
dancers' talents and skills, but Korea's dance competition culture
reproduces unequal social structures.
Journal: Journal of Global Scholars of Marketing Science
Pages: 453-460
Issue: 4
Volume: 24
Year: 2014
Month: 9
X-DOI: 10.1080/21639159.2014.949035
File-URL: http://hdl.handle.net/10.1080/21639159.2014.949035
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Handle: RePEc:taf:jgsmks:v:24:y:2014:i:4:p:453-460
Template-Type: ReDIF-Article 1.0
Author-Name: C. Anthony Di Benedetto
Author-X-Name-First: C. Anthony
Author-X-Name-Last: Di Benedetto
Title: From the Special Issue Editor
Journal: Journal of Global Scholars of Marketing Science
Pages: 1-4
Issue: 1
Volume: 25
Year: 2015
Month: 1
X-DOI: 10.1080/21639159.2014.984893
File-URL: http://hdl.handle.net/10.1080/21639159.2014.984893
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:1:p:1-4
Template-Type: ReDIF-Article 1.0
Author-Name: Muammer Ozer
Author-X-Name-First: Muammer
Author-X-Name-Last: Ozer
Author-Name: Mumin Dayan
Author-X-Name-First: Mumin
Author-X-Name-Last: Dayan
Title: Strategic, organizational and operational challenges of product innovation in emerging economies
Abstract:
Although there are several studies highlighting the best new product
development (NPD) practices of Western firms, we know very little about
NPD practices in emerging economies, which are widely expected to play an
important role in the world's economic growth in the years to come. In
particular, we focus here on the United Arab Emirates (UAE), which is an
important gateway to the Middle East and Africa. Understanding NPD
practices in the UAE will be helpful not only for firms in the UAE seeking
to improve their NPD but also for Western firms interested in engaging in
NPD in that region, in order for them to know what to expect from their
potential partners from the UAE and how to align their NPD practices with
those of their partners in that region. This paper presents a survey study
highlighting major strategic, organizational and operational aspects of
the NPD practices of firms in the UAE and identifying related challenges.
Journal: Journal of Global Scholars of Marketing Science
Pages: 5-16
Issue: 1
Volume: 25
Year: 2015
Month: 1
X-DOI: 10.1080/21639159.2014.980040
File-URL: http://hdl.handle.net/10.1080/21639159.2014.980040
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:1:p:5-16
Template-Type: ReDIF-Article 1.0
Author-Name: Wooyang Kim
Author-X-Name-First: Wooyang
Author-X-Name-Last: Kim
Author-Name: James M. Hunt
Author-X-Name-First: James M.
Author-X-Name-Last: Hunt
Author-Name: Richard A. Lancioni
Author-X-Name-First: Richard A.
Author-X-Name-Last: Lancioni
Title: Consumer innovativeness: a domain-specific perspective of information acquisition and choice
Abstract:
This study examines how experiential brand factors are related to
perceived domain-specific innovativeness. We further investigate how
domain-specific innovativeness predicts the phase of innovation diffusion.
To accomplish these objectives, we employ an integrative perspective of
consumer innovativeness and decision process. Results suggest that
information utilization, diagnostic attributes and post-purchase behavior
are important predictors of consumer innovativeness. In addition, consumer
innovativeness predicts the diffusion of new product adoption. The
findings and implications are discussed.
Journal: Journal of Global Scholars of Marketing Science
Pages: 17-36
Issue: 1
Volume: 25
Year: 2015
Month: 1
X-DOI: 10.1080/21639159.2014.984890
File-URL: http://hdl.handle.net/10.1080/21639159.2014.984890
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:1:p:17-36
Template-Type: ReDIF-Article 1.0
Author-Name: Eunju Ko
Author-X-Name-First: Eunju
Author-X-Name-Last: Ko
Author-Name: Eunha Chun
Author-X-Name-First: Eunha
Author-X-Name-Last: Chun
Author-Name: Sangah Song
Author-X-Name-First: Sangah
Author-X-Name-Last: Song
Author-Name: Pekka Mattila
Author-X-Name-First: Pekka
Author-X-Name-Last: Mattila
Title: Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
Abstract:
Marketing and advertising researchers are turning attention to the impact
of social network services such as Twitter. Researchers are calling for
more useful gathering and interpretation of massive amounts of SNS data.
This study applies semantic network analysis to examine the effects of
shopping on mood alleviation via tweets - effects known as retail
therapy. To conduct a semantic network analysis, the study
analyzes 152 messages containing shopping-related keywords in naturally
occurring tweets and finds the 24 most frequently used nodes (keywords).
Centrality analysis reveals that nodes most frequently connecting keywords
of mood, stress, depression, happiness, clothes, consumption and shoes
have higher degrees of centrality. Moods associate with 22 keywords and
highly co-occur with the keywords change, clothes, stress, consumption and
depression. The results indicate that tweets about sentiments expressed
before and after fashion item purchases show that retail therapy is
occurring. By analyzing SNS messages, this study enhances the
theory-method diversification of consumer studies and provides practical
guidelines for further study of shopping behaviors and future new product
development initiatives.
Journal: Journal of Global Scholars of Marketing Science
Pages: 37-48
Issue: 1
Volume: 25
Year: 2015
Month: 1
X-DOI: 10.1080/21639159.2014.984891
File-URL: http://hdl.handle.net/10.1080/21639159.2014.984891
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:1:p:37-48
Template-Type: ReDIF-Article 1.0
Author-Name: Roger Calantone
Author-X-Name-First: Roger
Author-X-Name-Last: Calantone
Author-Name: Francisco-Jose Molina-Castillo
Author-X-Name-First: Francisco-Jose
Author-X-Name-Last: Molina-Castillo
Title: A search for theoretical plurality in new product launch
Abstract:
A previous absence of academic focus on new product launch behaviours and
effects has been replaced by a spate of activity in the NPD
commercialization process - always an eminent topic among practitioners,
since it is the only NPD stage that actually returns cash. Naturally,
academics seek theories and law-like generalizations to help understand
new product launches in a research sense, as well as to use theories to
help explain, predict and teach outcomes and concepts useful to managers,
students of management and other researchers. The present manuscript
reports the search for a theory base to explain some interesting results
of new product launches in the biochemical industry. It has long been
known that competing hypotheses lead to better conclusions; thus we
attempt competing theories to try to contemplate better strategic thinking
about product launches.Competing theories reveal that some may be superior
in explaining results in this particular context, for this particular
sample. Yet this study, with a single sample, really only demonstrates the
feasibility of the approach. The adventure should continue from a
meta-analytic basis to discover something of more universal value to the
strategic thinker.
Journal: Journal of Global Scholars of Marketing Science
Pages: 49-58
Issue: 1
Volume: 25
Year: 2015
Month: 1
X-DOI: 10.1080/21639159.2014.980039
File-URL: http://hdl.handle.net/10.1080/21639159.2014.980039
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:1:p:49-58
Template-Type: ReDIF-Article 1.0
Author-Name: David J. Burns
Author-X-Name-First: David J.
Author-X-Name-Last: Burns
Title: What comes after postmodernism? Implications for marketers
Abstract:
The dominant philosophy of life held by a society profoundly affects that
society's institutions. In this article, the transition from premodernism
to postmodernism and its effects on marketing are examined. An alternative
philosophy, transmodernism, appears to be taking hold in many
post-industrial societies. Transmodernism is discussed and implications
for marketing are explored.
Journal: Journal of Global Scholars of Marketing Science
Pages: 59-74
Issue: 1
Volume: 25
Year: 2015
Month: 1
X-DOI: 10.1080/21639159.2014.980035
File-URL: http://hdl.handle.net/10.1080/21639159.2014.980035
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:1:p:59-74
Template-Type: ReDIF-Article 1.0
Author-Name: Michael Devlin
Author-X-Name-First: Michael
Author-X-Name-Last: Devlin
Author-Name: Justin Combs
Author-X-Name-First: Justin
Author-X-Name-Last: Combs
Title: From Apple to Omega: an analysis of brand placement in 2010 top-earning films
Abstract:
This study utilized a content analysis to measure brand placements in the
top 25 films released in 2010 and compared results to a similar population
of top-earning films released in 1991. The content analysis measured the
frequency and modality of each placement, character interaction, visual
placement and visual prominence, and accounted for the valence of each
scene containing a product placement in terms of positive or negative
hedonic values. Findings revealed there were substantially more brand
placements and more prevalent use of prominent placement and character
interaction in the 2010 films, compared with those in 1991. The study's
findings provide rationale for future studies exploring the effectiveness
of product placements and set a comparable benchmark for future analysis
examining product placement trends.
Journal: Journal of Global Scholars of Marketing Science
Pages: 75-90
Issue: 1
Volume: 25
Year: 2015
Month: 1
X-DOI: 10.1080/21639159.2014.980037
File-URL: http://hdl.handle.net/10.1080/21639159.2014.980037
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:1:p:75-90
Template-Type: ReDIF-Article 1.0
Author-Name: Seong Do Cho
Author-X-Name-First: Seong Do
Author-X-Name-Last: Cho
Author-Name: Kyoungeun Kim
Author-X-Name-First: Kyoungeun
Author-X-Name-Last: Kim
Author-Name: Daekwan Kim
Author-X-Name-First: Daekwan
Author-X-Name-Last: Kim
Title: Antecedents and effects of customer-service employee attachments on customer-company identification and word-of-mouth: the case of Cheong in South Korea
Abstract:
Among the critical areas in services research is the role played by the
relationship between customers and service employees. However, the ways in
which customer-service employee attachments affect customer-company
relationship and corporate loyalty such as word-of-mouth is unclear.
Furthermore, there is a tendency to overlook personal and relational
characteristics that influence customer-service employee attachments. This
study empirically examined the antecedents and consequences of
customer-service employee attachments in the context of a collectivistic
culture. Specifically, this research investigated the effects of
relationship period, consumer relationship proneness, customer orientation
and relational benefits on customer-service employee attachments by using
survey data collected from beauty salon customers in South Korea. The
study also empirically tested customer-service employee attachments'
positive influence on customer-company identification and word-of-mouth.
The results support most of our hypotheses. This study offers some
meaningful insights into the roles played by customer-service employee
attachment in collectivistic cultures.
Journal: Journal of Global Scholars of Marketing Science
Pages: 91-105
Issue: 1
Volume: 25
Year: 2015
Month: 1
X-DOI: 10.1080/21639159.2014.984889
File-URL: http://hdl.handle.net/10.1080/21639159.2014.984889
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:1:p:91-105
Template-Type: ReDIF-Article 1.0
Author-Name: C. Anthony Di Benedetto
Author-X-Name-First: C. Anthony
Author-X-Name-Last: Di Benedetto
Title: 2014 JGSMS Best Paper and Reviewer Awards
Journal: Journal of Global Scholars of Marketing Science
Pages: 106-107
Issue: 1
Volume: 25
Year: 2015
Month: 1
X-DOI: 10.1080/21639159.2014.998866
File-URL: http://hdl.handle.net/10.1080/21639159.2014.998866
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:1:p:106-107
Template-Type: ReDIF-Article 1.0
Author-Name: Derek Ong Lai Teik
Author-X-Name-First: Derek Ong Lai
Author-X-Name-Last: Teik
Title: Enhancing the experience of needs satisfaction through service engagement: A case of commercial fitness centers in Malaysia
Abstract:
The commercial fitness industry is booming in Malaysia and the competition
that has built up means it is becoming more difficult to entice new
members to fitness establishments. This research investigates the needs of
those who are engaging with the services of these commercial fitness
operators and analyses how this engagement plays a role in determining
overall satisfaction with service. The Scale of Service Quality for
Recreational Sport (SSQRS) was used for data collection and reveals that
members are drawn more to interaction, outcome, physical environment
quality and the engagement they receive from a gym membership more than to
the programs that are offered. This study's findings contribute to the
development of marketing strategies to support sustainable growth of the
fitness industry.
Journal: Journal of Global Scholars of Marketing Science
Pages: 109-121
Issue: 2
Volume: 25
Year: 2015
Month: 3
X-DOI: 10.1080/21639159.2015.1012808
File-URL: http://hdl.handle.net/10.1080/21639159.2015.1012808
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:2:p:109-121
Template-Type: ReDIF-Article 1.0
Author-Name: Heeju Chae
Author-X-Name-First: Heeju
Author-X-Name-Last: Chae
Author-Name: Eunju Ko
Author-X-Name-First: Eunju
Author-X-Name-Last: Ko
Author-Name: Jinghe Han
Author-X-Name-First: Jinghe
Author-X-Name-Last: Han
Title: How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand
Abstract:
As SNS services develop, consumer participation becomes more important in
the process of service production and delivery, especially in the service
marketing field. Consumer participation contributes to increases in
companies' productivity and service quality. Therefore, the roles played
by consumers include co-producer or co-operator of products or services,
as well as contributor to increased quality of product, satisfaction and
values. In addition to using SNS to share their opinions, thoughts and
experiences, consumers have taken a step further, also using SNS to sell
and buy products and to share promotions and reviews about the products.
Therefore, the purpose of this study is to define constructs of customers'
SNS participation activities in global SPA brands. Measurement items were
extracted from previous studies and from in-depth interviews. The study
examines the effects of customers' SNS participation activities on
customer equity drivers - value equity, brand equity and relationship
equity - in global SPA brands. Data are analyzed by factor analysis,
frequency analysis, correlation and structural equation modeling using
SPSS 18.0 and AMOS 18.0. The results of this study are as follows: first,
there are six constructs of customers' SNS participation activities -
request, e-WOM, helping, cooperation, new media seeking and sharing.
Second, there are two constructs of customers' SNS participation
activities - e-WOM and cooperation that have a positive influence on value
equity and brand equity. E-WOM, especially, also affects relationship
equity. Third, customer equity drivers have an impact on customer loyalty.
This study provides evidence of difference between customer participation
activities in offline and online circumstances. Moreover, it shows how
customers' SNS participation activities have powerful effects on drivers
of customer equity drivers and customer loyalty. This study, therefore,
suggests the important role of customers' SNS participation activities in
increasing customer equity toward fashion brand industries.
Journal: Journal of Global Scholars of Marketing Science
Pages: 122-141
Issue: 2
Volume: 25
Year: 2015
Month: 3
X-DOI: 10.1080/21639159.2015.1012809
File-URL: http://hdl.handle.net/10.1080/21639159.2015.1012809
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:2:p:122-141
Template-Type: ReDIF-Article 1.0
Author-Name: Eun Mi Lee
Author-X-Name-First: Eun Mi
Author-X-Name-Last: Lee
Author-Name: Jung Ok Jeon
Author-X-Name-First: Jung Ok
Author-X-Name-Last: Jeon
Author-Name: Qin Li
Author-X-Name-First: Qin
Author-X-Name-Last: Li
Author-Name: Hyun Hee Park
Author-X-Name-First: Hyun Hee
Author-X-Name-Last: Park
Title: The differential effectiveness of scarcity message type on impulse buying: A cross-cultural study
Abstract:
This study tries to empirically compare the effects of scarcity message
type on impulse buying in online advertising between Korean and Chinese
consumers. In addition, it attempts to highlight the moderating roles of
message framing and need for cognitive closure (NCC). This study found
Chinese consumers' impulse buying (compared to Korean consumers') is more
likely to be impacted by limited-time messages than limited-quantity
messages. It also found a significant three-way interaction effect of
scarcity messages, message framing and country on impulse buying. However,
the three-way interaction effect of scarcity messages, NCC and country is
not significant with regard to impulse buying. It would be useful to
investigate in detail how various marketing factors support impulse buying
and which ones exert the strongest influence within different degrees of
context and collective cultures.
Journal: Journal of Global Scholars of Marketing Science
Pages: 142-152
Issue: 2
Volume: 25
Year: 2015
Month: 3
X-DOI: 10.1080/21639159.2015.1012811
File-URL: http://hdl.handle.net/10.1080/21639159.2015.1012811
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:2:p:142-152
Template-Type: ReDIF-Article 1.0
Author-Name: Hyunjung Koo
Author-X-Name-First: Hyunjung
Author-X-Name-Last: Koo
Author-Name: Shinyoung Kim
Author-X-Name-First: Shinyoung
Author-X-Name-Last: Kim
Author-Name: Sunmee Choi
Author-X-Name-First: Sunmee
Author-X-Name-Last: Choi
Title: Exteriorscape: Physical surroundings of a service outlet in a shopping mall
Abstract:
While the physical elements inside service outlets have been actively
researched, the physical surroundings outside the outlet have received
limited attention. This study explores the critical factors of physical
surroundings of a service outlet in a clustered context such as a shopping
mall, and their customer effect. Specifically, the concept of
"exteriorscape" is proposed, its components are identified theoretically
and validated empirically and, finally, their direct and indirect customer
effects are empirically examined. Academically, this study contributes by
extending the scope of research on physical elements of a service outlet
from inside to outside the service delivery site. Managerially, this study
contributes by revealing the importance of managing physical elements
surrounding a service outlet and by proposing the critical physical
elements surrounding the service outlet.
Journal: Journal of Global Scholars of Marketing Science
Pages: 153-166
Issue: 2
Volume: 25
Year: 2015
Month: 3
X-DOI: 10.1080/21639159.2015.1012813
File-URL: http://hdl.handle.net/10.1080/21639159.2015.1012813
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:2:p:153-166
Template-Type: ReDIF-Article 1.0
Author-Name: Sujin Song
Author-X-Name-First: Sujin
Author-X-Name-Last: Song
Title: The influence of the philosophy of science on brand loyalty
Abstract:
"What we do" is likely to be affected by "what we believe". The
interpretation of researchers' findings is often influenced by what we
think is right or wrong. Thus, it is necessary to know what kind of belief
system or philosophy of science we hold as scholars and to understand
whether and how that philosophy of science has an effect on what we study.
Despite its importance, investigation of the impact of the philosophy of
science on our field has been undermined in the literature. The present
study examines how the notion of brand loyalty has been conceptualized,
challenged and expanded by the influence of diverse philosophies of
science. Investigating how brand loyalty has been developed, it will
provide an example showing how the philosophy of science makes an impact
on the literature of key constructs in the marketing field. It will also
deepen our understanding of brand loyalty by presenting the interactions
between the philosophy of science and the research method and the
definition of brand loyalty. First, the influence of the philosophy of
science on the research method of brand loyalty will be described. Then,
we will specify how the philosophy of science has affected the notion of
brand loyalty, focusing on its definition and the main antecedent,
satisfaction.
Journal: Journal of Global Scholars of Marketing Science
Pages: 167-181
Issue: 2
Volume: 25
Year: 2015
Month: 3
X-DOI: 10.1080/21639159.2015.1012814
File-URL: http://hdl.handle.net/10.1080/21639159.2015.1012814
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:2:p:167-181
Template-Type: ReDIF-Article 1.0
Author-Name: Juran Kim
Author-X-Name-First: Juran
Author-X-Name-Last: Kim
Author-Name: Charles R. Taylor
Author-X-Name-First: Charles R.
Author-X-Name-Last: Taylor
Author-Name: Kyung Hoon Kim
Author-X-Name-First: Kyung Hoon
Author-X-Name-Last: Kim
Author-Name: Ki Hoon Lee
Author-X-Name-First: Ki Hoon
Author-X-Name-Last: Lee
Title: Measures of perceived sustainability
Abstract:
Sustainable marketing, as noted by numerous academics and practitioners,
refers to a form of marketing that makes a net positive contribution to
society in terms of environmental, social and economic developments.
Firms' interest in sustainability as an aspect of business performance
other than financial goals has steadily increased. Various factors
(including societal mandates incorporated into regulations, concern about
loss of sales and a potential decline in corporate reputation) pressure
companies into implementing proper sustainability management. The purpose
of this study is to clarify measures of perceived sustainability (MPS)
from a marketing perspective, to analyze the effects of perceived
sustainability on customer equity and to develop theoretical frameworks
and implications that will allow sustainable marketing concepts to be
globally competitive.The MPS scales identified in this study enable
researchers to examine relationships between perceptions of sustainability
and other key customer equity drivers, such as value equity, brand equity
and relationship equity. Among other reasons, this may cause practitioners
to value MPS. By understanding perceived sustainability, practitioners can
develop economic, social and environmental performances that effectively
utilize sustainability. The MPS scales offer researchers a tool for
measuring perceived sustainability that is consistent with the literature
on sustainability, while recognizing the reality that sustainability is a
multidimensional construct. The rigor reflected in the multiple methods
for generating scale items as well as the multiple stages in the scale
development process results in a scale that should be useful to both
researchers and practitioners.
Journal: Journal of Global Scholars of Marketing Science
Pages: 182-193
Issue: 2
Volume: 25
Year: 2015
Month: 3
X-DOI: 10.1080/21639159.2015.1015473
File-URL: http://hdl.handle.net/10.1080/21639159.2015.1015473
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:2:p:182-193
Template-Type: ReDIF-Article 1.0
Author-Name: Juran Kim
Author-X-Name-First: Juran
Author-X-Name-Last: Kim
Author-Name: Ralf Schellhase
Author-X-Name-First: Ralf
Author-X-Name-Last: Schellhase
Title: Sustainable Marketing in Asia and the World
Abstract:
This special issue of the Journal of Global Scholars of Marketing
Science, "Sustainable Marketing in Asia and the World", features
four articles selected from papers presented at the Global Marketing
Conference held on 15-18 July 2014 in Singapore. The articles in this
special issue discuss recent issues in sustainable marketing theory,
research and practice in Asia and the world. Special issue topics
incorporate environmental, social and economic sustainability
developments.
Journal: Journal of Global Scholars of Marketing Science
Pages: 195-197
Issue: 3
Volume: 25
Year: 2015
Month: 6
X-DOI: 10.1080/21639159.2015.1044700
File-URL: http://hdl.handle.net/10.1080/21639159.2015.1044700
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:3:p:195-197
Template-Type: ReDIF-Article 1.0
Author-Name: Helena Martins Gonçalves
Author-X-Name-First: Helena
Author-X-Name-Last: Martins Gonçalves
Author-Name: Adriana Viegas
Author-X-Name-First: Adriana
Author-X-Name-Last: Viegas
Title: Explaining consumer use of renewable energy: determinants and gender and age moderator effects
Abstract:
There is scarce research in the domain of sustainable marketing and
renewable energy (RE), despite the importance of this area. In this study,
considering the theory of reasoned action (TRA), knowledge about RE
(RE_KNOW), attitude toward RE (RE_ATT), willingness to pay more for RE
(RE_WPM) and predisposition to ecological consumption behavior (ECCB) were
analysed as determinants of the intention to use RE (RE_INT). The results
of an online survey confirm all the determinants except RE_WPM. ECCB is
the stronger determinant of RE_INT, followed by RE_ATT. A
beliefs-attitude-intention link was established which supports the TRA.
Furthermore, the moderator effects of sex and age were evaluated. For
women and men, the proposed relations do not have significant differences.
However, for the younger group, RE_ATT is the only significant determinant
of RE_INT, whereas for the older, ECCB and RE_WPM are the significant
ones.
Journal: Journal of Global Scholars of Marketing Science
Pages: 198-215
Issue: 3
Volume: 25
Year: 2015
Month: 6
X-DOI: 10.1080/21639159.2015.1041780
File-URL: http://hdl.handle.net/10.1080/21639159.2015.1041780
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:3:p:198-215
Template-Type: ReDIF-Article 1.0
Author-Name: Ronnie Cheung
Author-X-Name-First: Ronnie
Author-X-Name-Last: Cheung
Author-Name: Mei Mei Lau
Author-X-Name-First: Mei Mei
Author-X-Name-Last: Lau
Author-Name: Aris Y.C. Lam
Author-X-Name-First: Aris Y.C.
Author-X-Name-Last: Lam
Title: Factors affecting consumer attitude towards organic food: an empirical study in Hong Kong
Abstract:
This paper presents the findings of a study on the influence of health
consciousness, organic food knowledge and environmental concern on Hong
Kong consumers' attitudes toward organic foods. A survey was conducted
using a sample of 222 respondents and a partial least squares approach was
used to validate the research model. Environmental concern and organic
food knowledge are found to have positive influences on consumers'
attitude towards organic foods, consistent with research results from
prior studies. Our research results also conclude that health
consciousness does not show a significant influence on the attitudes of
young consumers toward organic food products. Several implications of our
findings for research and for the continued development of the organic
food industry in Asia are proposed.
Journal: Journal of Global Scholars of Marketing Science
Pages: 216-231
Issue: 3
Volume: 25
Year: 2015
Month: 6
X-DOI: 10.1080/21639159.2015.1041782
File-URL: http://hdl.handle.net/10.1080/21639159.2015.1041782
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:3:p:216-231
Template-Type: ReDIF-Article 1.0
Author-Name: Ronnie Cheung
Author-X-Name-First: Ronnie
Author-X-Name-Last: Cheung
Author-Name: Aris Y.C. Lam
Author-X-Name-First: Aris Y.C.
Author-X-Name-Last: Lam
Author-Name: Mei Mei Lau
Author-X-Name-First: Mei Mei
Author-X-Name-Last: Lau
Title: Drivers of green product adoption: the role of green perceived value, green trust and perceived quality
Abstract:
This study investigates the role of green perceived value, green trust and
perceived quality on the adoption behavior of green consumers. A survey
was conducted using a sample of 188 respondents and a partial least
squares approach was used to validate the research model. The research
results show that both green perceived value and perceived quality have a
direct influence on green purchase intention. Green trust also mediates
the relationship between green perceived value and green purchase
intention, which in turn predicts purchase behavior regarding green
products. The research results indicate that the drivers of green product
adoption are represented by green perceived value, green trust and
perceived quality. Marketers should be putting more emphasis on this
relatively new approach to green marketing strategies to induce purchase
and adoption of green products, thereby creating competitive advantages
for the company.
Journal: Journal of Global Scholars of Marketing Science
Pages: 232-245
Issue: 3
Volume: 25
Year: 2015
Month: 6
X-DOI: 10.1080/21639159.2015.1041781
File-URL: http://hdl.handle.net/10.1080/21639159.2015.1041781
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:3:p:232-245
Template-Type: ReDIF-Article 1.0
Author-Name: Juran Kim
Author-X-Name-First: Juran
Author-X-Name-Last: Kim
Title: Sustainability in social brand communities: influences on customer equity
Abstract:
This study addresses how social brand communities generate sustainable
customer equity by enhancing perceived quality. The study shows that
social brand community experiences affect attitude both toward the brand
community and toward the brand and purchase intentions. In contrast to
online communities, socially embedded brand communities allow their
members to perceive multiple social identities with the brand community,
the brand, the company and the social network. The study illuminates
similarities and differences between social brand communities and online
brand communities. The concept of customer equity is critical for
sustaining relationships between social brand community experiences,
perceived quality and customer equity. Implications for marketing
academics and practitioners are discussed.
Journal: Journal of Global Scholars of Marketing Science
Pages: 246-258
Issue: 3
Volume: 25
Year: 2015
Month: 6
X-DOI: 10.1080/21639159.2015.1041783
File-URL: http://hdl.handle.net/10.1080/21639159.2015.1041783
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:3:p:246-258
Template-Type: ReDIF-Article 1.0
Author-Name: Arch G. Woodside
Author-X-Name-First: Arch G.
Author-X-Name-Last: Woodside
Title: Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science
Abstract:
Here, an "icon" refers to a study widely and critically admired, a study
symbolizing a movement or field of activity; iconic marketing studies
offer exceptional contributions to marketing theory and/or data
collection, and/or data analysis, and/or interpretations/implications of
qualitative and/or quantitative empirical findings. This article
identifies antecedent conditions associated with achieving iconic status
in research in marketing and proposes 10 tenets useful for identifying and
planning iconic studies in marketing. The study reviews examples of iconic
studies in the marketing literature. The study also addresses a few
telling mistakes that researchers in the marketing discipline frequently
make. The study of iconic research is helpful for crafting high-quality
theory and planning high-quality research designs, as well as increasing
vigilance and skill in identifying truly exceptionally high-quality
studies and studies that are plainly just bad. The essay briefly reviews
10 JGSMS articles appearing also in this virtual issue as
possible candidates for the achievement of iconic status in marketing.
Journal: Journal of Global Scholars of Marketing Science
Pages: 259-278
Issue: 3
Volume: 25
Year: 2015
Month: 6
X-DOI: 10.1080/21639159.2015.1041784
File-URL: http://hdl.handle.net/10.1080/21639159.2015.1041784
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:3:p:259-278
Template-Type: ReDIF-Article 1.0
Author-Name: Hyojin Kim
Author-X-Name-First: Hyojin
Author-X-Name-Last: Kim
Author-Name: Eunju Ko
Author-X-Name-First: Eunju
Author-X-Name-Last: Ko
Author-Name: Juran Kim
Author-X-Name-First: Juran
Author-X-Name-Last: Kim
Title: SNS users' para-social relationships with celebrities: social media effects on purchase intentions
Abstract:
In this study, the authors investigate factors that influence para-social
relationships between social network service (SNS) users and celebrities
and the effects on users' purchase intentions. The study shows that SNS
use and para-social relationships with celebrities are positively related.
User/celebrity para-social relationships and celebrity reputation also
show positive relationships with purchase intentions. Gender differences
affect relationships between celebrity reputation, para-social
relationships and purchase intentions. The results imply that new media,
particularly SNS, encourages para-social relationships, and that
para-social relationships and celebrity reputations persuade SNS users to
make purchase decisions. The study shows that new media stimulates
consumer desires, and the new SNS environment gives celebrities more power
to affect purchase decisions.
Journal: Journal of Global Scholars of Marketing Science
Pages: 279-294
Issue: 3
Volume: 25
Year: 2015
Month: 6
X-DOI: 10.1080/21639159.2015.1043690
File-URL: http://hdl.handle.net/10.1080/21639159.2015.1043690
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:3:p:279-294
Template-Type: ReDIF-Article 1.0
Author-Name: Paramaporn Thaichon
Author-X-Name-First: Paramaporn
Author-X-Name-Last: Thaichon
Author-Name: Thu Nguyen Quach
Author-X-Name-First: Thu Nguyen
Author-X-Name-Last: Quach
Title: The relationship between service quality, satisfaction, trust, value, commitment and loyalty of Internet service providers' customers
Abstract:
This study aims to understand the relationship between cognitive (i.e.
service quality) and affective (i.e. customer satisfaction, value, trust
and commitment) evaluation of Internet service providers' (ISPs)
customers. It also investigates the relationship between the affective
evaluation and customer loyalty outcomes (i.e. attitudinal and behavioral
loyalty). The study considers the overall impact of service quality on
customer loyalty in home Internet services. It was found that service
quality positively influenced customers' affective and cognitive
evaluations, including satisfaction, trust, commitment, and value. In
addition, satisfaction and commitment were determinants of both
attitudinal and behavioral loyalty. Surprisingly, the effects of
customers' trust on behavioral loyalty were not confirmed. Similarly,
value did not have any significant effect on customer loyalty. By
providing valuable insights into consumer retention and loyalty, the
proposed research develops an understanding of consumer's purchasing
behavior in home Internet services, and creates an effective model aimed
at customer retention. Practical implications that can be drawn from this
research will form a foundation for service providers in the home ISP to
develop new retention strategies.
Journal: Journal of Global Scholars of Marketing Science
Pages: 295-313
Issue: 4
Volume: 25
Year: 2015
Month: 9
X-DOI: 10.1080/21639159.2015.1073419
File-URL: http://hdl.handle.net/10.1080/21639159.2015.1073419
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:4:p:295-313
Template-Type: ReDIF-Article 1.0
Author-Name: Jong Seok Kim
Author-X-Name-First: Jong Seok
Author-X-Name-Last: Kim
Author-Name: So Young Sohn
Author-X-Name-First: So Young
Author-X-Name-Last: Sohn
Title: An integrated hierarchical survey for a large-scale conjoint study for mobile phones
Abstract:
Recent trends in the mobile phone industry have significantly influenced
the application of multi-attribute preference measurement techniques
(conjoint analysis). As mobile phones become more complex and as consumers
become more informed about a large number (10 or more) of product
attributes in developed and emerging countries, the aim of this study - to
reduce the number and complexity of the questions asked of the consumer -
has led the authors to propose an integrated hierarchical survey design to
be used with the Kano model for large-scale conjoint analysis. This method
was used to determine the high utility levels of the key attributes of
mobile phones in a mature and emerging market. The results of this study
were successfully implemented for product planning, product development
and marketing by a mobile phone company through utilization of the results
to set prices, prioritize features and provide guidelines for selecting
target market segments.
Journal: Journal of Global Scholars of Marketing Science
Pages: 314-337
Issue: 4
Volume: 25
Year: 2015
Month: 9
X-DOI: 10.1080/21639159.2015.1073420
File-URL: http://hdl.handle.net/10.1080/21639159.2015.1073420
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:4:p:314-337
Template-Type: ReDIF-Article 1.0
Author-Name: Yang-Im Lee
Author-X-Name-First: Yang-Im
Author-X-Name-Last: Lee
Author-Name: Peter R.J. Trim
Author-X-Name-First: Peter R.J.
Author-X-Name-Last: Trim
Title: An exploratory study of how a Korean chaebol's learning culture facilitates customer service
Abstract:
This paper explains how the organizational learning concept is used by
managers in a global Korean company to promote group work, information
sharing and an open communication style in order to produce a high level
of customer service. Previously collected data from a set of in-depth
personal interviews undertaken with three senior managers in a Korean
electronics company were analyzed and interpreted using the grounded
theory approach, and a number of propositions are put forward. The
research findings show that managers in a chaebol deploy organizational
learning to identify skilled and knowledgeable staff, and improve the
organization's capability by placing emphasis on developing harmonious,
mutually oriented relationships that permeate throughout the organization.
Top management demand that staff identify with government economic
objectives and align the organization's strategy accordingly so that the
products produced are marketable. To achieve this, the organization
fosters continual interaction among managers throughout the organization's
hierarchy. The chaebol's organizational learning model encapsulates a
"corollary" (continual communication) and "tools" (cultural influence and
relationship management), and manifests in a unique strategy that allows
management systems to evolve naturally.
Journal: Journal of Global Scholars of Marketing Science
Pages: 338-357
Issue: 4
Volume: 25
Year: 2015
Month: 9
X-DOI: 10.1080/21639159.2015.1073421
File-URL: http://hdl.handle.net/10.1080/21639159.2015.1073421
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:4:p:338-357
Template-Type: ReDIF-Article 1.0
Author-Name: Shruti Gupta
Author-X-Name-First: Shruti
Author-X-Name-Last: Gupta
Author-Name: Julie Pirsch
Author-X-Name-First: Julie
Author-X-Name-Last: Pirsch
Title: The BOP consumer's ethical evaluation of target marketing
Abstract:
This paper investigates the ethical evaluation of targeted marketing of
fast-moving consumer goods (FMCGs) to BOP consumers, from BOP consumers'
viewpoint. The goal was to discover whether these consumers perceive
themselves as vulnerable, whether they believe that marketers are acting
ethically or unethically in targeting their segment and whether they are
willing to take action based on their ethical assessments of the company's
marketing practices. BOP consumers surveyed do not view themselves as
vulnerable consumers. Respondents also did not believe that companies
marketing FMCGs were unethically targeting their segment. BOP consumers
did not see a difference between marketing basic or discretionary products
to their segment; they wanted access to all types of goods. These
consumers want access to the same products that other consumers with more
resources have, and make no distinction between basic and discretionary
FMCGs. FMCGs were viewed as necessities that make life easier. Marketers
of FMCGs should therefore freely market these products to this segment,
provided their products meet basic quality standards, and can be offered
in small, lower-priced quantities.
Journal: Journal of Global Scholars of Marketing Science
Pages: 358-378
Issue: 4
Volume: 25
Year: 2015
Month: 9
X-DOI: 10.1080/21639159.2015.1073422
File-URL: http://hdl.handle.net/10.1080/21639159.2015.1073422
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:4:p:358-378
Template-Type: ReDIF-Article 1.0
Author-Name: Arpita Khare
Author-X-Name-First: Arpita
Author-X-Name-Last: Khare
Title: Influence of green self-identity, past environmental behaviour and income on Indian consumers' environmentally friendly behaviour
Abstract:
The current research examines the moderating role of demographics on green
self-identity and green gauge past environmentally friendly behaviour in
predicting Indian consumers' environmentally friendly buying behaviour.
Data was collected through mall intercept technique in six cities across
India. Green self-identity and past environmentally friendly behaviour
predicted Indian consumers' environmentally friendly buying behaviour.
Among demographic factors, income influenced consumers' environmentally
friendly behaviour.The findings can help companies understand the role of
green self-identity and past environmentally friendly buying behaviour in
predicting Indian consumers' environment-related concerns. Advertising and
promotional messages for green products should link green self-identity in
positioning and targeting decisions. Advertisements should project "green
personalities" that highlight people having a commitment towards
protecting the environment. This would create social awareness and portray
positive implications of pursuing environmentally friendly behaviour.
Research on environmentally friendly behaviour in India has not examined
the role of individual factors in discussing Indian consumers' awareness
of green products. This research attempts to fill the gap by understanding
the role of green self-identity and past environment-related behaviour in
consumers' purchase behaviour.
Journal: Journal of Global Scholars of Marketing Science
Pages: 379-395
Issue: 4
Volume: 25
Year: 2015
Month: 9
X-DOI: 10.1080/21639159.2015.1073423
File-URL: http://hdl.handle.net/10.1080/21639159.2015.1073423
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Handle: RePEc:taf:jgsmks:v:25:y:2015:i:4:p:379-395
Template-Type: ReDIF-Article 1.0
Author-Name: C. Anthony Di Benedetto
Author-X-Name-First: C.
Author-X-Name-Last: Anthony Di Benedetto
Author-Name: Sang-Lin Han
Author-X-Name-First: Sang-Lin
Author-X-Name-Last: Han
Title: From the special issue editors: Global Business-to-Business Marketing
Journal: Journal of Global Scholars of Marketing Science
Pages: 1-3
Issue: 1
Volume: 26
Year: 2016
Month: 1
X-DOI: 10.1080/21639159.2015.1122962
File-URL: http://hdl.handle.net/10.1080/21639159.2015.1122962
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:1:p:1-3
Template-Type: ReDIF-Article 1.0
Author-Name: S. Hwan Song
Author-X-Name-First: S. Hwan
Author-X-Name-Last: Song
Author-Name: Marco JinHwan Kim
Author-X-Name-First: Marco JinHwan
Author-X-Name-Last: Kim
Author-Name: Jina Kang
Author-X-Name-First: Jina
Author-X-Name-Last: Kang
Title: The effects of ambidextrous alliances on product innovation
Abstract:
With increasing levels of industrial complexity and advantages of
economies of scale, individual firms often find it difficult to deal with
every aspect of their business activities. Consequently, firms form
alliances with other organizations to overcome the barrier of limited
resources. This article, employing the exploration and exploitation lens,
classifies alliances according to their objectives and investigates their
impacts on providing innovative products to customers. Using data from a
nationwide innovation survey of Korean manufacturing firms, we show that
exploratory alliances positively affect firms’ radical product
innovation while exploitative alliances positively affect firms’
incremental product innovation. More importantly, we confirm the
interaction effect between exploratory alliances and exploitative
alliances, which contributes to both radical and incremental innovation.
This study highlights the importance of ambidexterity in implementing
alliances which contribute to new product development.
Journal: Journal of Global Scholars of Marketing Science
Pages: 4-18
Issue: 1
Volume: 26
Year: 2016
Month: 1
X-DOI: 10.1080/21639159.2015.1116780
File-URL: http://hdl.handle.net/10.1080/21639159.2015.1116780
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Template-Type: ReDIF-Article 1.0
Author-Name: Sang-Lin Han
Author-X-Name-First: Sang-Lin
Author-X-Name-Last: Han
Author-Name: Simon Sang Hoon Childs
Author-X-Name-First: Simon Sang Hoon
Author-X-Name-Last: Childs
Title: Corporate social responsibility in B2B relationships: Examining the effects of multifaceted supplier CSR on business customers trust
Abstract:
This study presents a model which integrates supplier CSR reputation,
business customer trust and relationship commitment. In detail, while a
supplier’s economic and legal CSR reputations are hypothesized to
affect a business customer’s credibility-based trust in a focal
supplier, ethical and philanthropic CSR reputations are hypothesized to
affect benevolence-based trust. The proposed framework was tested using
data from 129 buying firms based in Germany. Results showed that a
supplier’s legal CSR reputation influenced a business
customer’s credibility-based trust. In contrast, a
supplier’s ethical and philanthropic CSR reputations were found to
influence a business customer’s benevolence-based trust. No
significant relationship was found between a supplier’s economic
CSR reputation and credibility-based trust. In response to increasing
calls to stretch the research scope of CSR concepts from consumer research
to B2B marketing research, this study offers empirical evidence suggesting
that supplier CSR may have positive effects on business customers’
outcomes, as reflected in increased levels of business customer trust in
buyer--supplier relationships.
Journal: Journal of Global Scholars of Marketing Science
Pages: 19-35
Issue: 1
Volume: 26
Year: 2016
Month: 1
X-DOI: 10.1080/21639159.2015.1116778
File-URL: http://hdl.handle.net/10.1080/21639159.2015.1116778
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Template-Type: ReDIF-Article 1.0
Author-Name: John A. Fortunato
Author-X-Name-First: John A.
Author-X-Name-Last: Fortunato
Title: Business-to-business sponsorship opportunities: Examining UPS’s functional congruence with the NCAA
Abstract:
Business-to-business themed sponsorships can be powerful marketing
platforms, giving companies the ability to demonstrate and communicate
their performance capabilities. Having a functional congruence, when the
sponsor has a participatory role in the event, is a unique advantage for
some sponsors. Demonstrating a functional congruence addresses a critical
distinction between business-to-business and business-to-consumer
marketing approaches identified in the literature, with
business-to-business buying decisions more focused on brand reliability.
This article examines how United Parcel Service (UPS) executes its
business-to-business themed, functional congruence sponsorship with the
NCAA. It focuses on the logistical services that UPS performs in putting
on the NCAA college basketball tournament. This cooperative indirect
customer marketing approach shows how UPS uses the popularity of the NCAA
Tournament to communicate its brand theme and brand capabilities. A case
study of an actual business-to-business themed sponsorship provides a
practical example that makes the overall understanding of
business-to-business marketing more complete.
Journal: Journal of Global Scholars of Marketing Science
Pages: 36-50
Issue: 1
Volume: 26
Year: 2016
Month: 1
X-DOI: 10.1080/21639159.2015.1116782
File-URL: http://hdl.handle.net/10.1080/21639159.2015.1116782
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:1:p:36-50
Template-Type: ReDIF-Article 1.0
Author-Name: Kyong Ryul Koo
Author-X-Name-First: Kyong Ryul
Author-X-Name-Last: Koo
Author-Name: Sang Jin Kim
Author-X-Name-First: Sang Jin
Author-X-Name-Last: Kim
Author-Name: Kyung Hoon Kim
Author-X-Name-First: Kyung Hoon
Author-X-Name-Last: Kim
Title: The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance
Abstract:
The authors examine how the internal marketing capabilities of export
firms in B2B contexts affect export marketing strategies, B2B marketing
mix and export performance. The study uses marketing organization
capability, marketing human resources capability, marketing financial
capability and marketing infrastructure as the internal marketing
capabilities of B2B export firms. Drawing on dynamic capabilities theory,
the authors develop a model that links internal marketing capabilities
with export marketing strategies and B2B marketing mix and export
performance. The study identifies that marketing infrastructure has
positive effects on both export marketing strategies and B2B marketing
mix. Furthermore, the findings reveal that export managers of B2B export
firms should enhance marketing infrastructure to improve export
performance. This study contributes to the export marketing field by
linking the internal marketing capabilities and B2B marketing mix view
with export performance. The findings on marketing infrastructure and its
relationships with export marketing strategy and B2B marketing mix could
be useful not only to academics, but also to export marketing managers of
B2B export firms. The authors discuss the theoretical and managerial
implications of their findings.
Journal: Journal of Global Scholars of Marketing Science
Pages: 51-65
Issue: 1
Volume: 26
Year: 2016
Month: 1
X-DOI: 10.1080/21639159.2015.1122956
File-URL: http://hdl.handle.net/10.1080/21639159.2015.1122956
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Template-Type: ReDIF-Article 1.0
Author-Name: Subhajit Bhattachary
Author-X-Name-First: Subhajit
Author-X-Name-Last: Bhattachary
Author-Name: Anurag Singh
Author-X-Name-First: Anurag
Author-X-Name-Last: Singh
Title: Achieving distribution equity through emotional functionalities and value-based bonding: An analysis with structural equation modeling
Abstract:
In the current competitive situation, distribution channels play an
important role to create and develop a value-based setup in which
companies can easily pipeline their products into the market. The
distribution channels and their efficiencies are dependent on relationship
bonding between channel partners and the company, backed by company
value-sharing policies. Both emotional functionalities and tangible
functional value play key roles in the success of distribution channel
management. The current research is a thoughtful attempt to develop a
framework to understand and explore the linkages among emotional linkage,
tangible functional value and the value-based channel nexus to strengthen
channel-based distribution equity. A total of 156 direct responses from
channel members were collected from the FMCG industry across business
territories of eastern India. The empirical data was analysed with
structural equation modeling. The findings of the current research article
illustrate a novel approach to manage a marketing distribution channel to
create a higher level of emotional connectivity and engagement between the
company and distribution channel partner. This would lead to the creation
of channel-based distribution equity in the FMCG industry.
Journal: Journal of Global Scholars of Marketing Science
Pages: 66-88
Issue: 1
Volume: 26
Year: 2016
Month: 1
X-DOI: 10.1080/21639159.2015.1116779
File-URL: http://hdl.handle.net/10.1080/21639159.2015.1116779
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:1:p:66-88
Template-Type: ReDIF-Article 1.0
Author-Name: Jung Ok Jeon
Author-X-Name-First: Jung Ok
Author-X-Name-Last: Jeon
Author-Name: Sunmee Baeck
Author-X-Name-First: Sunmee
Author-X-Name-Last: Baeck
Title: The effect of the valence of word-of-mouth on consumers’ attitudes toward co-brands: The moderating roles of brand characteristics
Abstract:
Although Lovett et al. (2013) demonstrated that brand characteristics
simulate word-of-mouth (WOM) as WOM antecedents, there has been relatively
little attention to understanding a moderating role of brand
characteristics between WOM and consumers’ attitudes toward brands.
Understanding the role of brand characteristics in WOM is critical for
marketers and marketing scholars to maximize the impact of WOM in branding
activities. The current study aims to fill this gap by examining the role
of brand characteristics as a moderator between the WOM valence and
consumers’ attitudes toward co-brands. The results revealed that
with co-brand characteristics highly related to the social and emotional
drivers, the favorable effect of positive WOM on consumers’
attitudes was significantly higher than that with co-brand characteristics
less related to the social and emotional drivers. On the other hand, with
co-brand characteristics less related to the social and emotional drivers,
the negative effect of negative WOM on consumer’s attitude was
significantly higher than that with co-brand characteristics highly
related to the social and emotional drivers. The results indicate that
marketers should make efforts to impress consumers by developing and
emphasizing new co-brand characteristics associated with the social and
emotional drivers.
Journal: Journal of Global Scholars of Marketing Science
Pages: 89-108
Issue: 1
Volume: 26
Year: 2016
Month: 1
X-DOI: 10.1080/21639159.2015.1116781
File-URL: http://hdl.handle.net/10.1080/21639159.2015.1116781
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:1:p:89-108
Template-Type: ReDIF-Article 1.0
Author-Name: Tanuj Mathur
Author-X-Name-First: Tanuj
Author-X-Name-Last: Mathur
Author-Name: Gurudas Das
Author-X-Name-First: Gurudas
Author-X-Name-Last: Das
Author-Name: Ujjwal Kanti Paul
Author-X-Name-First: Ujjwal
Author-X-Name-Last: Kanti Paul
Title: Linking “satisfaction” to “intention-to-sell” and “sales performance” of individual agents in the health insurance market: Empirical evidence from India
Abstract:
This study attempts to analyze the antecedents of agents’
satisfaction (AS) and its influence on their intention-to-sell (ITS) and
sales performance (SP) in the health insurance market in India by way of
developing and testing a model by using path analysis. Results suggest
that perceived product quality (PPQ), perceived service quality (PSQ),
perceived incentive and reward system (PIRS), perceived supervisory
behavior (PSB) and perceived organizational support (POS) have a direct
positive relation with AS. Further AS has a significant direct influence
on the agents’ ITS and SP. A partial mediation effect of ITS is
also observed from AS to SP. Managerial implications of the results are
also discussed.
Journal: Journal of Global Scholars of Marketing Science
Pages: 109-128
Issue: 2
Volume: 26
Year: 2016
Month: 3
X-DOI: 10.1080/21639159.2016.1143151
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1143151
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:2:p:109-128
Template-Type: ReDIF-Article 1.0
Author-Name: Sang-Lin Han
Author-X-Name-First: Sang-Lin
Author-X-Name-Last: Han
Author-Name: T.P. Thao Nguyen
Author-X-Name-First: T.P.
Author-X-Name-Last: Thao Nguyen
Author-Name: V. Anh Nguyen
Author-X-Name-First: V.
Author-X-Name-Last: Anh Nguyen
Title: Antecedents of intention and usage toward customers’ mobile commerce: Evidence in Vietnam
Abstract:
This study seeks to discover the underlying drivers that can influence
Vietnamese consumers’ adoption of mobile commerce. We extended the
traditional Technology Acceptance Model (TAM) by integrating the quality
dimensions, personal innovativeness, playfulness and cost factors. Based
on the theoretical background, a hypothetical research model and research
hypotheses were developed and tested by using data collected from the
questionnaire survey.The results showed that, across hedonic and
utilitarian tendencies, consumers in Vietnam are not willing to pay for
mobile commerce, even if the service is useful and easy to use. This
result is consistent with the findings of previous studies in China and
Malaysia, which have the same developing country context as Vietnam. This
study is also undertaken to evaluate the moderating role of utilitarian
and hedonic tendencies toward mobile commerce usage, to provide insights
for service providers in order to formulate specific products or
applications that match with and satisfy customers’ needs better
than those of their competitors. Managerial implications and limitations
of the study results are also discussed.
Journal: Journal of Global Scholars of Marketing Science
Pages: 129-151
Issue: 2
Volume: 26
Year: 2016
Month: 3
X-DOI: 10.1080/21639159.2015.1116796
File-URL: http://hdl.handle.net/10.1080/21639159.2015.1116796
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:2:p:129-151
Template-Type: ReDIF-Article 1.0
Author-Name: Anna Peshkova
Author-X-Name-First: Anna
Author-X-Name-Last: Peshkova
Author-Name: Taylan Urkmez
Author-X-Name-First: Taylan
Author-X-Name-Last: Urkmez
Author-Name: Ralf Wagner
Author-X-Name-First: Ralf
Author-X-Name-Last: Wagner
Title: Intimacy of the Russian upper middle class with luxury fashion
Abstract:
Russia has developed into one of the most important markets for luxury
goods in the world. The aim of this study is to determine the factors
influencing Russian consumers’ intentions to purchase luxury
fashion goods. We focus on the growing high-middle- and middle-class
consumer behavior patterns. This study attempts to contest
practitioners’ knowledge and folklore with research hypotheses and
to evaluate these in a rigorous quantitative process. We investigate the
factors influencing Russian consumers’ intentions to purchase goods
of luxury fashion brands based on two different models. The
“Attitude toward Luxury Brands” (social-adjustive function)
quantifies the extent to which luxury brands are facilitating
self-expression of the owner and the projection of a particular image in
socia settings. Additionally, we use the “Attitude toward Luxury
Brands” (value-expressive function) in order to quantify the degree
to which luxury brands are expressing the buyer’s self (beliefs,
attitudes, values). The results of our analysis confirm
practitioners’ prior beliefs that Russian consumer behavior
patterns in luxury markets predominantly correspond to characteristics of
symbolic consumption.
Journal: Journal of Global Scholars of Marketing Science
Pages: 152-173
Issue: 2
Volume: 26
Year: 2016
Month: 3
X-DOI: 10.1080/21639159.2016.1143152
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1143152
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:2:p:152-173
Template-Type: ReDIF-Article 1.0
Author-Name: Joonheui Bae
Author-X-Name-First: Joonheui
Author-X-Name-Last: Bae
Author-Name: Dong-Mo Koo
Author-X-Name-First: Dong-Mo
Author-X-Name-Last: Koo
Author-Name: Pekka Mattila
Author-X-Name-First: Pekka
Author-X-Name-Last: Mattila
Title: Affective motives to play online games
Abstract:
Most previous studies on online games have investigated the effects of
cognitive motives, and thus neglected investigating affective motives.
Using two studies (an experiment and a field study), the present research
based on mood management theory aims to fill this void by investigating
affective motives such as stress, pleasure, and arousal on intention to
play online games. The present study demonstrates that the stress people
experience in their life could be an initiator of online games play (Study
1), and both pleasure and arousal could be two important motives which
make people stick with online games playing they have previously
experienced (Study 2). We also showed that people with low self-esteem are
more inclined to re-play online games when they experience more pleasure
from playing games. Implications, limitations, and future research
directions are discussed in conclusion.
Journal: Journal of Global Scholars of Marketing Science
Pages: 174-184
Issue: 2
Volume: 26
Year: 2016
Month: 3
X-DOI: 10.1080/21639159.2016.1143153
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1143153
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:2:p:174-184
Template-Type: ReDIF-Article 1.0
Author-Name: Gyu-Hyeon Choi
Author-X-Name-First: Gyu-Hyeon
Author-X-Name-Last: Choi
Author-Name: Junyong Kim
Author-X-Name-First: Junyong
Author-X-Name-Last: Kim
Title: Effects of displaying social enterprise certification information on consumers’ product evaluations and purchase intentions
Abstract:
This study examines how, in Korea, displaying the social enterprise
certification logo and/or the information about the socially vulnerable
employees affects consumers’ product evaluations and purchase
intentions, especially when consumers have different general attitudes
towards the vulnerable groups employed. The findings of an experiment
showed that displaying the social certification logo on product labels
always affected our participants’ purchase intentions for products
positively, even when the label also disclosed the information that the
product might be produced by employees who belong to socially vulnerable
groups towards whom the participants had negative general attitudes. In
addition, disclosing the information about the socially vulnerable groups
the company hired affected the participants’ product purchase
intentions in accordance with the valence of the attitudes the
participants held towards the socially vulnerable groups. However, the
participants’ evaluations of the product were not influenced by
either the certification logo or the information about the employees.
Journal: Journal of Global Scholars of Marketing Science
Pages: 185-197
Issue: 2
Volume: 26
Year: 2016
Month: 3
X-DOI: 10.1080/21639159.2016.1143154
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1143154
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:2:p:185-197
Template-Type: ReDIF-Article 1.0
Author-Name: Jan C. L. König
Author-X-Name-First: Jan C. L.
Author-X-Name-Last: König
Author-Name: Klaus-Peter Wiedmann
Author-X-Name-First: Klaus-Peter
Author-X-Name-Last: Wiedmann
Author-Name: Nadine Hennigs
Author-X-Name-First: Nadine
Author-X-Name-Last: Hennigs
Author-Name: Janina Haase
Author-X-Name-First: Janina
Author-X-Name-Last: Haase
Title: The legends of tomorrow: A semiotic approach towards a brand myth of luxury heritage
Abstract:
The art of positioning luxury brands within a frame of heritage myths has
become increasingly important for marketing and management recently, for
communicating luxury values from the perspective of a unique brand is a
major task to distinguish companies and products within the field of
luxury and to gain a strong individual identity. However, the complexity
of signs within shop designs is a semiotic phenomenon that is still rather
focused on by the humanities, while its effective adaption for luxury
fashion brands regarding heritage and value communication is still poorly
understood and has not been explored so far. The most important value of
our study is to present and analyse luxury sign chains in a traditional
London gentleman’s bespoke shop with a semiotic approach. The
analysis, based on Roland Barthes’ philosophy, leads to results
which indicate remarkable implications for luxury brand management as well
as to the suggestion to apply linguistic approaches more often for future
research in luxury fashion, brand management, and marketing semiotics.
Journal: Journal of Global Scholars of Marketing Science
Pages: 198-215
Issue: 2
Volume: 26
Year: 2016
Month: 3
X-DOI: 10.1080/21639159.2016.1143155
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1143155
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:2:p:198-215
Template-Type: ReDIF-Article 1.0
Author-Name: Sang Jin Kim
Author-X-Name-First: Sang Jin
Author-X-Name-Last: Kim
Author-Name: Kyung Hoon Kim
Author-X-Name-First: Kyung Hoon
Author-X-Name-Last: Kim
Author-Name: Chang Han Lee
Author-X-Name-First: Chang Han
Author-X-Name-Last: Lee
Title: Role of user-created programs in online game consumer behavior
Abstract:
This article reports a study investigating value co-creation in online
games through fan-created mods for effects on motivations, experiences,
attitudes, and satisfaction. A study of 95 World of Tank players shows
that user-created mod programs directly and positively influence
players’ experiences and attitudes and also indirectly influence
satisfaction. The study provides insights showing that mods benefit both
game companies and players. Online game companies can use the results of
this study to better understand the value of mods and to recognize that
they will gain benefits by encouraging their use.
Journal: Journal of Global Scholars of Marketing Science
Pages: 217-226
Issue: 3
Volume: 26
Year: 2016
Month: 6
X-DOI: 10.1080/21639159.2016.1174538
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1174538
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:3:p:217-226
Template-Type: ReDIF-Article 1.0
Author-Name: Ping Sun
Author-X-Name-First: Ping
Author-X-Name-Last: Sun
Author-Name: Xiang Robert Li
Author-X-Name-First: Xiang Robert
Author-X-Name-Last: Li
Author-Name: Drew Martin
Author-X-Name-First: Drew
Author-X-Name-Last: Martin
Title: Cross-functional conflicts, effectiveness, and innovation performance: A symbiotic approach
Abstract:
Although cross-functional conflicts occur among departments, empirical
research on the inherent mechanism remains scant. As conflict appears to
be an element in innovation, by using a symbiotic approach combining
traditional Confucian values and mainstream Western theories, this study
of 135 Chinese high-tech companies investigates how various
cross-functional conflict types influence cross-functional effectiveness,
which in turn influences innovation performance. Results show an inverted
U-shaped relationship for cross-functional task conflict and a negative
relationship for cross-functional relationships on cross-functional
effectiveness and innovation performance. Cross-functional effectiveness
has a complementary mediation effect on the relationship between
cross-functional task conflicts and innovation performance, and an
indirect mediation effect on the relationship between cross-functional
relationship conflicts and innovation performance. Trust moderates the
relationship between cross-functional task conflict and cross-functional
effectiveness, demonstrating a U-shaped relationship. Results are
inconclusive about trust’s moderating effect between relationship
conflict and cross-functional effectiveness. This study offers executives
new guidelines for managing conflict and trust to improve their high-tech
firm’s innovation climate.
Journal: Journal of Global Scholars of Marketing Science
Pages: 227-247
Issue: 3
Volume: 26
Year: 2016
Month: 6
X-DOI: 10.1080/21639159.2016.1174541
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1174541
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:3:p:227-247
Template-Type: ReDIF-Article 1.0
Author-Name: Monica Law
Author-X-Name-First: Monica
Author-X-Name-Last: Law
Author-Name: Mark Ng
Author-X-Name-First: Mark
Author-X-Name-Last: Ng
Title: Age and gender differences: Understanding mature online users with the online purchase intention model
Abstract:
This study examines how demographic factors and different antecedents of
mature online users relate to their purchase intention. Results obtained
from a survey of about 400 respondents in Hong Kong and analyzed with a
structural equation model indicate that security has a direct relationship
only with purchase intention, whereas attitude is linked with
innovativeness, usefulness, ease of purchase and online purchase
intention, and attitude performs full mediation between usefulness and
online purchase intention. Users aged 41--50 have a higher perceived ease
of purchasing than older users (aged 51--70), and males have stronger
personal innovativeness and perceived usefulness than females. This
research makes a contribution to the understanding of mature users’
online purchase intention; it also provides significant implications of
segmentation and marketing strategies and supports the view that online
marketers should formulate different strategies to enhance mature
users’ online experience and treat various kinds of users
differently.
Journal: Journal of Global Scholars of Marketing Science
Pages: 248-269
Issue: 3
Volume: 26
Year: 2016
Month: 6
X-DOI: 10.1080/21639159.2016.1174540
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1174540
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:3:p:248-269
Template-Type: ReDIF-Article 1.0
Author-Name: Yang Sun
Author-X-Name-First: Yang
Author-X-Name-Last: Sun
Author-Name: Eunju Ko
Author-X-Name-First: Eunju
Author-X-Name-Last: Ko
Title: Influence of sustainable marketing activities on customer equity
Abstract:
As the world economy grows rapidly, societies consume increasingly more
resources. The unfortunate by-product of development is that environmental
and living conditions are degrading. Consequently, sustainability is a
burning issue. The study here focuses on customer perspectives regarding
whether or not sustainable marketing activities are effective if they
appeal to environmental, economic, or social dimensions. If so, such
sustainable marketing activities are likely to, influence customer equity
through word-of-mouth (WOM) and brand attitudes. Customer equity drivers
can forecast future customer trends that affect customer lifetime value
(CLV). Young consumers are very important because they will be the primary
consumption group in the near future. Research about this group can
forecast the consumption trends for companies. The study tests
propositions in a cross-cultural context to learn how young Chinese and
Korean consumers (college students) differ in their attitudes. SPSS and
AMOS were used to analyze the data. The results benefit marketing scholars
and practitioners by shedding light on sustainable marketing effects on
customer equity, brand attitudes, and WOM.
Journal: Journal of Global Scholars of Marketing Science
Pages: 270-283
Issue: 3
Volume: 26
Year: 2016
Month: 6
X-DOI: 10.1080/21639159.2016.1174537
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1174537
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:3:p:270-283
Template-Type: ReDIF-Article 1.0
Author-Name: Jihyun Kim
Author-X-Name-First: Jihyun
Author-X-Name-Last: Kim
Author-Name: Hyun-Mee Joung
Author-X-Name-First: Hyun-Mee
Author-X-Name-Last: Joung
Title: Psychological underpinnings of luxury brand goods repurchase intentions: Brand--self congruity, emotional attachment, and perceived level of investment made
Abstract:
This study unveils how affluent US consumers process, connect to, and
invest various resources regarding luxury brands. The study examines
relationships of brand--self congruity, emotional brand attachment,
perceived level of investment, and repurchase intentions of a luxury
brand. A nationwide, representative online survey was used and 476 adult
consumers provided usable responses in the US. Findings from path analyses
indicate that consumers’ luxury brand--self congruity positively
and significantly predicted both emotional attachment to luxury brands and
the perceived level of investment made toward the luxury brand. The
perceived level of investment made toward the luxury brand positively
impacted the consumers’ repurchase intention toward the brand and
mediated interrelationships among the research constructs. Findings of the
current study offer a conceptual framework for luxury retailers and
marketers to enhance their brand strategies as well as the
consumers’ experiences with the luxury brand. Managerial and
theoretical implications are provided.
Journal: Journal of Global Scholars of Marketing Science
Pages: 284-299
Issue: 3
Volume: 26
Year: 2016
Month: 6
X-DOI: 10.1080/21639159.2016.1174542
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1174542
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:3:p:284-299
Template-Type: ReDIF-Article 1.0
Author-Name: Sangwon Lee
Author-X-Name-First: Sangwon
Author-X-Name-Last: Lee
Title: The interplay of brand sound meaning and brand origin on new high-tech product evaluation
Abstract:
This study explores the effects of brand sound meaning and brand origin on attitude toward really new high-tech products. Employing theoretical underpinnings from processing fluency theory, this study demonstrates that brand sound meaning and brand origin independently and jointly affect new product evaluations. Individual consumer differences (e.g. technological sophistication and perceived newness) also affect the brand sound meaning and brand origin effect on new product evaluation. Results from the experiments conducted demonstrate that (1) brand sound meaning matters more to the consumers who feel a lower perceived newness level in relation to the new products than to consumers who feel a higher perceived newness level, (2) brand origin effect is more pronounced if the consumers are technologically more sophisticated, and (3) brand sound meaning and brand origin interact at different perceived newness levels to determine the attitude toward the product such that at low perceived newness levels, brand sound meaning matters more for developed country brand origin.
Journal: Journal of Global Scholars of Marketing Science
Pages: 16-30
Issue: 1
Volume: 27
Year: 2017
Month: 1
X-DOI: 10.1080/21639159.2016.1265318
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1265318
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Handle: RePEc:taf:jgsmks:v:27:y:2017:i:1:p:16-30
Template-Type: ReDIF-Article 1.0
Author-Name: Linda Jane Coleman
Author-X-Name-First: Linda Jane
Author-X-Name-Last: Coleman
Author-Name: Lauren E. Cote
Author-X-Name-First: Lauren E.
Author-X-Name-Last: Cote
Author-Name: Jian Gu
Author-X-Name-First: Jian
Author-X-Name-Last: Gu
Author-Name: Victoria Nicolau
Author-X-Name-First: Victoria
Author-X-Name-Last: Nicolau
Title: Getting my tat on … and off: Consumer explanation of tattoos’ roles in presentation-of-self in everyday life
Abstract:
This study explores the attitudes and behaviors toward the wearing of tattoos. The areas of interest and discussion include the motivations of tattoo patrons, the advertising and marketing strategies for tattoo parlors, the perception of people with tattoos, the perception of tattoos in the workplace, and managerial implications for tattoo parlors. The article also contains findings of exploratory research conducted by the authors, as well as an in-depth literature review. Both of these work to support the authors’ hypothesis that the complexion of tattoo wearing is changing.
Journal: Journal of Global Scholars of Marketing Science
Pages: 46-59
Issue: 1
Volume: 27
Year: 2017
Month: 1
X-DOI: 10.1080/21639159.2016.1265320
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1265320
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Handle: RePEc:taf:jgsmks:v:27:y:2017:i:1:p:46-59
Template-Type: ReDIF-Article 1.0
Author-Name: Senay Sabah
Author-X-Name-First: Senay
Author-X-Name-Last: Sabah
Title: The impact of self-construal and self-concept clarity on socially motivated consumption: The moderating role of materialism
Abstract:
The present study focuses on the diamond wedding ring context in order to measure the effect of two important variables for consumption. The first one is the effect of the independent/interdependent self-construal factors in addition to self-concept clarity. The second one is the intersection effect of these self-related concepts with materialism on socially motivated consumption. These hypotheses are tested using multiple regression analysis. Analyses are made based on a data sample of 230. It has been found that all of the expected relations, except the direct relation between self-concept clarity and attitude towards diamond wedding ring, besides the moderating role of materialism between the interdependent self-construal and self-concept clarity and attitude towards diamond wedding ring, are significant. However, it is seen that the sign of the relation between interdependent self-construal and attitude towards wedding ring was negative. The present paper argues that these contradictory results may be due to cultural factors.
Journal: Journal of Global Scholars of Marketing Science
Pages: 31-45
Issue: 1
Volume: 27
Year: 2017
Month: 1
X-DOI: 10.1080/21639159.2016.1265321
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1265321
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Handle: RePEc:taf:jgsmks:v:27:y:2017:i:1:p:31-45
Template-Type: ReDIF-Article 1.0
Author-Name: Trang P. Tran
Author-X-Name-First: Trang P.
Author-X-Name-Last: Tran
Author-Name: Bich Khanh Ngoc Ho
Author-X-Name-First: Bich
Author-X-Name-Last: Khanh Ngoc Ho
Author-Name: Truc Quang Le
Author-X-Name-First: Truc
Author-X-Name-Last: Quang Le
Author-Name: Hung Trong Hoang
Author-X-Name-First: Hung
Author-X-Name-Last: Trong Hoang
Title: Application and validation of a consumer ethnocentrism scale in a young Vietnamese market segment
Abstract:
The primary objective of this study is to validate a consumer ethnocentrism scale in Vietnam on the basis of the existing scale, CETSCALE, proposed by Shimp and Sharma. The results from a student population show that the revised scale consists of two elements: affective and behavioral. The multidimensional structure of the revised scale is supported in the exploratory factor analysis phase and confirmed in the confirmatory factor analysis phase. The findings also indicate that convergent validity, discriminant validity, and nomological validity of the revised scale are established. The paper starts with a literature review of consumer ethnocentrism, includes methodology and discussions, and concludes with theoretical and managerial implications.
Journal: Journal of Global Scholars of Marketing Science
Pages: 60-77
Issue: 1
Volume: 27
Year: 2017
Month: 1
X-DOI: 10.1080/21639159.2016.1265322
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1265322
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Handle: RePEc:taf:jgsmks:v:27:y:2017:i:1:p:60-77
Template-Type: ReDIF-Article 1.0
Author-Name: Arch G. Woodside
Author-X-Name-First: Arch G.
Author-X-Name-Last: Woodside
Title: Releasing the death-grip of null hypothesis statistical testing ( < .05): Applying complexity theory and somewhat precise outcome testing (SPOT)
Abstract:
Even though several scholars describe the telling weaknesses in such procedures, the dominating logic in research in the management sub-disciplines continues to rely on symmetric modeling using continuous variables and null hypothesis statistical testing (NHST). Though the term of reference is new, somewhat precise outcome testing (SPOT) procedures are available now and, along with asymmetric modeling, enable researchers to better match data analytics with their theories than the current pervasive theory–analysis mismatch. The majority (70%+) of articles in the leading journals of general management, marketing, finance, and the additional management sub-disciplines are examples of the mismatch. The mismatch may be a principal cause for the scant impact of the majority of articles. Asymmetric modeling and SPOT rests on the principal tenets of complexity theory rather than overly shallow and simplistic symmetric modeling and reporting of NHST findings. Though relatively rare, examples of asymmetric modeling and SPOT are available now in the management literature. The current lack of instructor knowledge and student training in MBA and PhD programs of asymmetric modeling and SPOT are the likely principal reasons for this scarcity.
Journal: Journal of Global Scholars of Marketing Science
Pages: 1-15
Issue: 1
Volume: 27
Year: 2017
Month: 1
X-DOI: 10.1080/21639159.2016.1265323
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1265323
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Handle: RePEc:taf:jgsmks:v:27:y:2017:i:1:p:1-15
Template-Type: ReDIF-Article 1.0
Author-Name: Harshada Rajeev Satghare
Author-X-Name-First: Harshada Rajeev
Author-X-Name-Last: Satghare
Author-Name: Madhuri Sawant
Author-X-Name-First: Madhuri
Author-X-Name-Last: Sawant
Title: Evaluation of official destination website of Maharashtra state (India) from the customer perspectives
Abstract:
The article aims to evaluate the official destination website of Maharashtra, the leading tourism state in India, through user judgment approach. After extensive review of literature, the researchers have proposed the instrument to measure the performance of the destination website from customer perspective. The instrument developed, namely “Destination website evaluation scale”, measured website on the basis of five critical success factors: quality of information, ease of use, customization and interactivity, identity- and trust-building components and online booking. Reliability and validity tests applied confirmed the usefulness of the instrument. User ratings (collected from 300 respondents) have made the researcher to understand the preferred attributes of the website. Statistical “t test” was used to compare the gap between importance and performance of attributes. The findings revealed that, except the factor “identity- and trust-building components”, there is a huge gap (significant difference) between the importance and performance of various website attributes. Therefore, constructive suggestions were given for improvement of the identified critical success factors of website. The findings are helpful for destination marketing organization to acknowledge online information preferences and e-consumer behavior.
Journal: Journal of Global Scholars of Marketing Science
Pages: 234-247
Issue: 2
Volume: 29
Year: 2019
Month: 4
X-DOI: 10.1080/21639159.2019.1577154
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1577154
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:2:p:234-247
Template-Type: ReDIF-Article 1.0
Author-Name: Sangeetha Gunasekar
Author-X-Name-First: Sangeetha
Author-X-Name-Last: Gunasekar
Author-Name: Sooriya Sudhakar
Author-X-Name-First: Sooriya
Author-X-Name-Last: Sudhakar
Title: How user-generated judgments of hotel attributes indicate guest satisfaction
Abstract:
User-generated content is a major source of information particularly in tourism industry where consumers seek unbiased and unregulated information. While making their hotel booking decisions, consumers refer to the previous guests’ experiences expressed in the hotel reviews across social media. Studies in the literature have focused on enhancing the understanding of what makes customers satisfied or dissatisfied. They have analyzed the text reviews and the patterns in the overall rating and ranking of the hotels given by hotel guests. While most emerging destinations have been studied in the literature, studies related to India, a fast-growing leisure destination are scant. The present study tries to understand the hotel attributes that contribute towards customer satisfaction or dissatisfaction using online reviews for all hotels of Andaman & Nicobar Islands in India. Among the eight attributes identified from the most frequently used words in the text reviews, the study finds that while the location has a significant probability of increasing the ratings of both high- and low-rated reviews, rooms seem to have the most significant impact on lowering the probability of high scores irrespective of positive or negative sentiment review. The study also finds that guests of luxury hotels rate the hotels significantly higher than the guests of midrange and budget hotels.
Journal: Journal of Global Scholars of Marketing Science
Pages: 180-195
Issue: 2
Volume: 29
Year: 2019
Month: 4
X-DOI: 10.1080/21639159.2019.1577155
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1577155
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:2:p:180-195
Template-Type: ReDIF-Article 1.0
Author-Name: Chindu Chandran
Author-X-Name-First: Chindu
Author-X-Name-Last: Chandran
Author-Name: Prodyut Bhattacharya
Author-X-Name-First: Prodyut
Author-X-Name-Last: Bhattacharya
Title: Hotel’s best practices as strategic drivers for environmental sustainability and green marketing
Abstract:
Majority of the hospitality industry depends on the natural beauty and charisma of destinations thus emphasis on sustainability should be laid. Hotel operators are aware of the benefits of sustainability and many of them publicly promote their best practices as their marketing strategy. They are adopting green marketing as an opportunity to differentiate themselves from their competitors, cut costs associated with waste disposal and material usage. This paper aims at understanding the importance of green marketing with respect to implementing green practices in the hotel industry. The purpose of the study was to determine the benefits and challenges of undertaking environmental best practices and integrating these practices into their marketing strategy. The data were gathered from both primary and secondary sources. Primary data were collected by surveying the hotel staff across 20 hotels in India. Study concluded that hotels who have implemented green practices in their operations have been benefited like enhanced reputation and more worth among customers in comparison to other hotels. Most of the hotel implemented the environmental initiatives without any systematic approach. It is recommended that hotels should develop green management policies for improved quality of the environment and minimizing their impact of operations on the environment.
Journal: Journal of Global Scholars of Marketing Science
Pages: 218-233
Issue: 2
Volume: 29
Year: 2019
Month: 4
X-DOI: 10.1080/21639159.2019.1577156
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1577156
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:2:p:218-233
Template-Type: ReDIF-Article 1.0
Author-Name: Priya Bhalla
Author-X-Name-First: Priya
Author-X-Name-Last: Bhalla
Author-Name: Prodyut Bhattacharya
Author-X-Name-First: Prodyut
Author-X-Name-Last: Bhattacharya
Title: Visitors’ satisfaction from ecotourism in the protected area of the Indian Himalayan Region using importance–performance analysis
Abstract:
Protected areas are increasingly becoming primary focus for ecotourism. Binsar Wildlife Sanctuary situated in the Indian Himalayan Region offers its visitors key ecotourism products like enjoying Himalayan vistas, nature trekking, bird watching, photography and the homestays. Visitors to ecologically fragile destinations form crucial tourism stakeholders and require understanding of their demands and satisfaction levels to sustain a flow of visitors in the increasingly competitive tourism market. The present research assessed the importance and performance of the service and facilities attributes offered by the sanctuary in order to measure visitor satisfaction from ecotourism experience, using an importance–performance analysis. Findings indicate good performance of service providers in terms of environmental conservation, ensuring safety of visitors and maintaining view point conditions. Whereas, efforts need to be concentrated in improving user facilities, nature guiding, signage and information, food quality, and accommodation facility attributes. Chi-square analysis revealed that visitors undertaking unplanned day visit to the sanctuary were more likely to be non-satisfied, raising questions on the type of visitors arriving at the sanctuary. In order to enhance visitors’ satisfaction levels, basic facilities within the sanctuary need improvement besides developing interpretations component, such that the intrinsic nature and quality of nature-based ecotourism destination is achieved.
Journal: Journal of Global Scholars of Marketing Science
Pages: 162-179
Issue: 2
Volume: 29
Year: 2019
Month: 4
X-DOI: 10.1080/21639159.2019.1577157
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1577157
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:2:p:162-179
Template-Type: ReDIF-Article 1.0
Author-Name: Jason Oliver
Author-X-Name-First: Jason
Author-X-Name-Last: Oliver
Author-Name: Stefanie Benjamin
Author-X-Name-First: Stefanie
Author-X-Name-Last: Benjamin
Author-Name: Hillary Leonard
Author-X-Name-First: Hillary
Author-X-Name-Last: Leonard
Title: Recycling on vacation: Does pro-environmental behavior change when consumers travel?
Abstract:
The existing literature on recycling behavior suggests social and convenience factors are positively associated with recycling behavior. Less is known about how environmental values, environmental self-efficacy, attitudes toward recycling, and attitudes toward recycling effort affect recycling frequency and behavior. Further, recycling behavior is often studied when consumers are at home; behavior may change when consumers are on vacation. Therefore, this article examines understudied attitudinal variables that may be related to recycling behavior using self-report data about recycling from both residents and people on vacation. The study suggests attitudinal variables affect recycling behaviors, and replicates previous findings that people are less likely to recycle when they are on vacation. People who recycle at home may abandon recycling practices on vacation, even if they believe they can make a difference and have strong environment attitudes. The article concludes with suggestions to improve recycling behaviors for consumers when they are at home and when they are tourists.
Journal: Journal of Global Scholars of Marketing Science
Pages: 266-280
Issue: 2
Volume: 29
Year: 2019
Month: 4
X-DOI: 10.1080/21639159.2019.1577158
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1577158
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:2:p:266-280
Template-Type: ReDIF-Article 1.0
Author-Name: Saurabh Kumar Dixit
Author-X-Name-First: Saurabh Kumar
Author-X-Name-Last: Dixit
Author-Name: Kuan-Huei Lee
Author-X-Name-First: Kuan-Huei
Author-X-Name-Last: Lee
Author-Name: Poh Theng Loo
Author-X-Name-First: Poh Theng
Author-X-Name-Last: Loo
Title: Consumer behavior in hospitality and tourism
Abstract:
Consumer behavior includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty and other behavioral intentions toward the organizations’ products and services. Consumer behavior in hospitality and tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centers, amusement parks, national parks and the transportation sector. This present special issue of JGSMS on the “Consumer Behavior in Hospitality and Tourism” applies an interdisciplinary approach in the selection of papers. The aim is to provide a broad view of novel topics and presents the current scenario in the hospitality and business arena. After exhausting double-blind peer review process, the issue includes seven papers. These papers address varied themes relating to consumer behavior ranging from sustainable tourism, environmental issues and green tourism to the impact of hotel online reviews using social media.
Journal: Journal of Global Scholars of Marketing Science
Pages: 151-161
Issue: 2
Volume: 29
Year: 2019
Month: 4
X-DOI: 10.1080/21639159.2019.1577159
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1577159
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:2:p:151-161
Template-Type: ReDIF-Article 1.0
Author-Name: Neeraj Sharma
Author-X-Name-First: Neeraj
Author-X-Name-Last: Sharma
Author-Name: Bijoylaxmi Sarmah
Author-X-Name-First: Bijoylaxmi
Author-X-Name-Last: Sarmah
Title: Consumer engagement in village eco-tourism: A case of the cleanest village in Asia – Mawlynnong
Abstract:
This study examines the unique role of local community–consumer/customer engagement in influencing consumer/customer satisfaction (reflected in terms of economic activity) and future behavioural intention (reflected in terms of tourism develop-ment) in eco-tourism context in Mawlynnong village, Meghalaya,India, which has rightfully earned for itself the title of “Cleanest village in Asia.” The study builds on the contents and data from 35 in-depth researches on tourism (in the context of Mawlynnong) with the help of a content analysis (using NVivo 12) method and interaction with 8 local village families followed by structural equation modelling(SEM) analysis (using Adanco 2.0.2).The results show that factors such as cleanliness, local community–consumer/customer engagement, infrastructure, heritage and education enhance perceived trust among tourists, resulting in tourism development and enhanced economic activity by tourists. The participative service innovation behaviour (cleanliness) positively influences exploration intention(tourism) in this context. Furthermore, participative service innovation behaviour (in cleanliness) is found to mediate the relationship between its two driving factors, namely local community engagement and perceived trust in the service provider(tourism). The findings also provide various strategies tourism and hospitality firms and government tourism departments can use to prioritize factors and co-creating a replicable model of service innovation effectively using Mawlynnong example.
Journal: Journal of Global Scholars of Marketing Science
Pages: 248-265
Issue: 2
Volume: 29
Year: 2019
Month: 4
X-DOI: 10.1080/21639159.2019.1577692
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1577692
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:2:p:248-265
Template-Type: ReDIF-Article 1.0
Author-Name: Raouf Ahmad Rather
Author-X-Name-First: Raouf Ahmad
Author-X-Name-Last: Rather
Author-Name: Shehnaz Tehseen
Author-X-Name-First: Shehnaz
Author-X-Name-Last: Tehseen
Author-Name: Murtaza Hassan Itoo
Author-X-Name-First: Murtaza Hassan
Author-X-Name-Last: Itoo
Author-Name: Shakir Hussain Parrey
Author-X-Name-First: Shakir Hussain
Author-X-Name-Last: Parrey
Title: Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector
Abstract:
The current study presents an integrated model that explores how customer brand identification (CBI), affective commitment, customer satisfaction, and brand trust influence the development of customer behavioral intention of loyalty (CBIL) in the hospitality sector. The underpinning theories of this study are social identity theory and relationship marketing theory. Data were collected in the form of a survey from 345 customers staying at different hotels across six cities in India. The data were analyzed by using confirmatory factor analysis, followed by structural equation modeling. The findings illustrated that the influence of CBI on CBIL is direct as well as mediated by affective commitment, customer satisfaction, and brand trust. The latter three constructs were also direct predictors of CBIL while the influence of customer satisfaction and brand trust on CBIL was found to be mediated by affective commitment as well. These matters have received little attention in marketing generally and hospitality research particularly, and knowledge of the proposed relationships may lead to further research on this topic.
Journal: Journal of Global Scholars of Marketing Science
Pages: 196-217
Issue: 2
Volume: 29
Year: 2019
Month: 4
X-DOI: 10.1080/21639159.2019.1577694
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1577694
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:2:p:196-217
Template-Type: ReDIF-Article 1.0
Author-Name: The Editors
Title: Correction
Journal: Journal of Global Scholars of Marketing Science
Pages: vi-vi
Issue: 2
Volume: 29
Year: 2019
Month: 4
X-DOI: 10.1080/21639159.2019.1596642
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:2:p:vi-vi
Template-Type: ReDIF-Article 1.0
Author-Name: The Editors
Title: Correction
Journal: Journal of Global Scholars of Marketing Science
Pages: v-v
Issue: 2
Volume: 29
Year: 2019
Month: 4
X-DOI: 10.1080/21639159.2019.1596644
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:2:p:v-v
Template-Type: ReDIF-Article 1.0
Author-Name: Felix Septianto
Author-X-Name-First: Felix
Author-X-Name-Last: Septianto
Author-Name: Jake An
Author-X-Name-First: Jake
Author-X-Name-Last: An
Author-Name: Bambang Soegianto
Author-X-Name-First: Bambang
Author-X-Name-Last: Soegianto
Title: Personalized giving: Configurational approach in examining demographics, morality, and prosocial intentions
Abstract:
Prior research in charitable giving and prosocial behavior has identified that demographic and psychological factors can influence consumer intentions to donate. However, such research has mostly examined the net effects of such factors. The current research aims to address this important issue by employing fuzzy-set qualitative comparative analysis (fsQCA) and exploring different combinations of moral emotion, moral judgment, moral identity, and demographic factors that lead to higher customer intentions to donate time and money. In doing so, this research provides concrete managerial implications by highlighting the importance of personalized and targeted marketing strategies.
Journal: Journal of Global Scholars of Marketing Science
Pages: 330-342
Issue: 3
Volume: 29
Year: 2019
Month: 7
X-DOI: 10.1080/21639159.2019.1622433
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:3:p:330-342
Template-Type: ReDIF-Article 1.0
Author-Name: Hazem Rasheed Gaber
Author-X-Name-First: Hazem
Author-X-Name-Last: Rasheed Gaber
Author-Name: Ahmed Mousa Elsamadicy
Author-X-Name-First: Ahmed Mousa
Author-X-Name-Last: Elsamadicy
Author-Name: Len Tiu Wright
Author-X-Name-First: Len Tiu
Author-X-Name-Last: Wright
Title: Why do consumers use Facebook brand pages? A case study of a leading fast-food brand fan page in Egypt
Abstract:
This paper identifies the reasons that make consumers actively engage on Facebook brand pages. By adopting the Uses and Gratification Theory, this article presents a number of uses for these online brand communities. A qualitative study was conducted to collect data from the Facebook page of a leading fast-food brand in Egypt. A content analysis for the comments that were posted by consumers on the brand page over the period of three months was conducted. The findings showed that consumers actively contribute to the content of the brand page for eight reasons which are: search for information, complaining, socializing, obtaining incentives, entertainment seeking, expression of emotions, brand advocacy and enhancing social image. Prior research has focused on consumer participation in offline brand communities. Given the rapid adoption of social media based brand communities in marketing, this article expands the research focus to the social media domains, which have largely replaced traditional marketing methods. The article provides some useful guidelines for companies to follow when adopting marketing on Facebook brand pages. By understanding why consumers use these pages, companies can execute more effective social media marketing strategies that allow them to fully grasp the potentials of these new media.
Journal: Journal of Global Scholars of Marketing Science
Pages: 293-310
Issue: 3
Volume: 29
Year: 2019
Month: 7
X-DOI: 10.1080/21639159.2019.1622434
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:3:p:293-310
Template-Type: ReDIF-Article 1.0
Author-Name: Yong Tang
Author-X-Name-First: Yong
Author-X-Name-Last: Tang
Author-Name: Meiling Zhong
Author-X-Name-First: Meiling
Author-X-Name-Last: Zhong
Author-Name: Hongyao Qin
Author-X-Name-First: Hongyao
Author-X-Name-Last: Qin
Author-Name: Yuxuan Liu
Author-X-Name-First: Yuxuan
Author-X-Name-Last: Liu
Author-Name: Lingxiao Xiang
Author-X-Name-First: Lingxiao
Author-X-Name-Last: Xiang
Title: Negative word of mouth about foreign lands: Dimensions of the shared discomforts narrated in travel blogs
Abstract:
This study seeks to report international tourists’ negative accounts of their visits to Sichuan, an emerging international tourist destination in the southwest of China and the hometown of Giant Pandas. Using the Interpretative Netnography Approach, the study employs the Atlas.ti and NVivo to analyze blog narratives collected from the TravelPod, one of the first website to offer free service to users to create travel blogs. The results indicate that unpleasant encounters with squat toilet became the targets of frequent complaints while the richest accounts were centered on tough and stuffy long bus ride threatened by potential risk of bad road, uncomfortable train tour, and unpleasant air travel experiences. This study recognizes that international travelers’ negative accounts on foreign lands as indicated in travel blogs have been produced in the context of cultural politics, filters and barriers, post-colonialism, and narrative turn, as well as personal point of reference and travelers’ bias. The findings will deepen the current understanding of negative word of mouth narrated in travel blogs so as to respond accordingly and prevent its undesirable consequences to destination image throughout postmodern consumer culture in the economic and cultural globalized world.
Journal: Journal of Global Scholars of Marketing Science
Pages: 311-329
Issue: 3
Volume: 29
Year: 2019
Month: 7
X-DOI: 10.1080/21639159.2019.1622436
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1622436
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:3:p:311-329
Template-Type: ReDIF-Article 1.0
Author-Name: Arch G. Woodside
Author-X-Name-First: Arch G.
Author-X-Name-Last: Woodside
Author-Name: Pedro Bernal Mir
Author-X-Name-First: Pedro
Author-X-Name-Last: Bernal Mir
Title: Clicks and purchase effects of an embedded, social-media, platform endorsement in internet advertising
Abstract:
This study describes the use of a true (not quasi or “natural”) field experiment to test the impact of a third-party endorsement message embedded in an email advertisement on customer behavior – the message embed calls attention to reviews of third-persons’ hotel-stays, mostly positive assessments, and a high overall rating (i.e. four stars in TripAdvisor for a national (Spanish) hotel chain. Applying a between-subjects experiment design, each of two versions of the email advertisement was sent to one of two random samples of treatment (embed) and control (no embed) groups of hotel’s customers (n = 97,451 and 97,662, respectively). The study includes five dependent variables (DVs): clicks-to-open email; clicks-to-open offer; clicks-to-purchase room rental; number-of-nights stayed; and total revenue generated for the treatment versus control groups. Behavior was higher for all dependent measures per participants in the treatment versus control groups. Revenue per study participant was 0.083 € for members in the control group versus 0.134 € for members in the treatment group. Total revenue was 13,097 € in the treatment group and 8,143 € from guests in the control group. The share increases in the DVs may be useful as baseline share changes in future studies on behavior influences of social media embeds in internet advertisements.
Journal: Journal of Global Scholars of Marketing Science
Pages: 343-357
Issue: 3
Volume: 29
Year: 2019
Month: 7
X-DOI: 10.1080/21639159.2019.1622437
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:3:p:343-357
Template-Type: ReDIF-Article 1.0
Author-Name: Sabine Fließ
Author-X-Name-First: Sabine
Author-X-Name-Last: Fließ
Author-Name: Michael Kleinaltenkamp
Author-X-Name-First: Michael
Author-X-Name-Last: Kleinaltenkamp
Title: Commentary essay on “blueprinting the service company – managing service processes efficiently”
Abstract:
In 2004, our article “Blueprinting the service company – managing service processes efficiently” was published in the Journal of Business Research. We were invited by the editor, Arch G. Woodside, to comment on the success of the article and the further development of the topics addressed, which we are most happy to do. The comment is organized as follows: first, we will summarize the main contributions of our original work. In the second part, we will address further developments of the original article’s central issues, thus, highlighting the evolution of the service blueprinting method. In the third and final part, we will discuss the relevance of service blueprinting in the light of recent developments in service theory.
Journal: Journal of Global Scholars of Marketing Science
Pages: 281-292
Issue: 3
Volume: 29
Year: 2019
Month: 7
X-DOI: 10.1080/21639159.2019.1622438
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1622438
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:3:p:281-292
Template-Type: ReDIF-Article 1.0
Author-Name: Anil Mathur
Author-X-Name-First: Anil
Author-X-Name-Last: Mathur
Title: George P. Moschis tribute special issue: His philosophy and contributions (Part II)
Abstract:
This is the second part of the George P. Moschis tribute special issue. In this part, I briefly present the gist of contributions made by each article included in this second part of the special issue.
Journal: Journal of Global Scholars of Marketing Science
Pages: 1-3
Issue: 1
Volume: 30
Year: 2020
Month: 1
X-DOI: 10.1080/21639159.2020.1686863
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1686863
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:1:p:1-3
Template-Type: ReDIF-Article 1.0
Author-Name: Betul Balikcioglu
Author-X-Name-First: Betul
Author-X-Name-Last: Balikcioglu
Author-Name: Zerrin Arslan
Author-X-Name-First: Zerrin
Author-X-Name-Last: Arslan
Title: Explaining the link between materialism and life satisfaction: A life course study in Turkey
Abstract:
The relationship between materialism and life satisfaction has been widely researched, but the direction of the presumed causality is a subject of debate. Most previous studies suggest that materialism makes people unhappy, other research suggests that unhappiness may promote materialism, while some researchers suggest that they emerged relationship may be the result of third variables. Such speculations remain largely unanswered in part because previous studies have ignored the mechanisms that explain the development of these orientations. The present study uses the life course approach to explain the mechanisms that may lead to the observed relationship between materialism and life satisfaction in Turkey. Despite its cross-sectional nature, the study findings suggest that the emerged relationships between the two variables reported in previous studies may develop relatively independent of each other; and they may explain the inconsistent findings about the nature of the relationship between the two variables. The findings raise the issue of whether the two variables are causally related or whether they are causally related as strongly as it was originally thought.
Journal: Journal of Global Scholars of Marketing Science
Pages: 4-17
Issue: 1
Volume: 30
Year: 2020
Month: 1
X-DOI: 10.1080/21639159.2019.1613911
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1613911
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:1:p:4-17
Template-Type: ReDIF-Article 1.0
Author-Name: George P. Moschis
Author-X-Name-First: George P.
Author-X-Name-Last: Moschis
Author-Name: Anil Mathur
Author-X-Name-First: Anil
Author-X-Name-Last: Mathur
Author-Name: Thuckavadee Sthienrapapayut
Author-X-Name-First: Thuckavadee
Author-X-Name-Last: Sthienrapapayut
Title: Gerontographics and consumer behavior in later life: Insights from the life course paradigm
Abstract:
The present article applies the life course paradigm to the study of older consumers. It is based on the general life course premise that events experienced in later life in the form of biophysical, social, and psychological changes create demand for readjustment and adaptation to new life conditions that define the multi-dimensional processes of aging and influence consumer behavior. These aging processes are collectively integrated into a model to develop stages of aging, known as “gerontographics,” that people go through in later life. To test the model’s efficacy in predicting consumption-related activities, a convenience sample (N = 383) of adults aged 45 and older is used to develop the gerontographics model and compared it to commonly used measures of aging (chronological and cognitive age) in predicting select consumer behaviors relevant to people in later life. The results reveal the value of the gerontographics model in understanding and explaining the consumer behavior of older adults. Implications of these findings and directions for further research are also discussed.
Journal: Journal of Global Scholars of Marketing Science
Pages: 18-33
Issue: 1
Volume: 30
Year: 2020
Month: 1
X-DOI: 10.1080/21639159.2019.1613908
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1613908
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:1:p:18-33
Template-Type: ReDIF-Article 1.0
Author-Name: Randall Shannon
Author-X-Name-First: Randall
Author-X-Name-Last: Shannon
Author-Name: Thuckavadee Sthienrapapayut
Author-X-Name-First: Thuckavadee
Author-X-Name-Last: Sthienrapapayut
Author-Name: George P. Moschis
Author-X-Name-First: George P.
Author-X-Name-Last: Moschis
Author-Name: Thorsten Teichert
Author-X-Name-First: Thorsten
Author-X-Name-Last: Teichert
Author-Name: Betul Balikcioglu
Author-X-Name-First: Betul
Author-X-Name-Last: Balikcioglu
Title: Family life cycle and the life course paradigm: A four-country comparative study of consumer expenditures
Abstract:
Marketers and academics have long been trying to develop effective segmentation models such as several versions of the family life cycle (FLC), which predicts behavior based on stages people are expected to sequentially experience during their lives. However, stage-based factors have been found poor predictors of consumer behavior, and assumptions held by the FLC model fall short of reality. Despite limitations inherent in family life cycle models and recent developments in other disciplines that have resulted in the replacement of the term “life cycle” with the more continuous concept of the “life course,” marketers are yet to capitalize on such recent developments for improving FLC models. This study shows how the traditional FLC model can be improved by incorporating variables from the life course paradigm (LCP). Although the databases employed do not permit the development of refined FLC stages for testing various assumptions derived from the LCP, the paper provides a “sensitizing” framework for thinking how to improve efforts to study consumers at different FLC stages.
Journal: Journal of Global Scholars of Marketing Science
Pages: 34-44
Issue: 1
Volume: 30
Year: 2020
Month: 1
X-DOI: 10.1080/21639159.2019.1613913
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1613913
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:1:p:34-44
Template-Type: ReDIF-Article 1.0
Author-Name: Anil Mathur
Author-X-Name-First: Anil
Author-X-Name-Last: Mathur
Author-Name: Preecha Yingwattanakul
Author-X-Name-First: Preecha
Author-X-Name-Last: Yingwattanakul
Author-Name: Randall Shannon
Author-X-Name-First: Randall
Author-X-Name-Last: Shannon
Author-Name: Euehun Lee
Author-X-Name-First: Euehun
Author-X-Name-Last: Lee
Author-Name: Cristiane Pizzutti
Author-X-Name-First: Cristiane
Author-X-Name-Last: Pizzutti
Title: Using the life course approach to explain the onset and continuity of preventive health-care behaviors: A comparative study across four countries
Abstract:
The objective of this research is to examine the factors that promote the onset and continuity of preventive health-care behaviors over the course of one’s life. Using the life course paradigm as an overarching conceptual framework, hypotheses are developed that relate to the role of life events that trigger processes responsible for the initiation and discontinuation of three preventive health-care behaviors: exercising, using dietary supplements or vitamins, and having regular physical exams. The samples used are drawn from the United States, Thailand, South Korea, and Brazil. Results suggest that experience of life events and consequential life-course adaptation processes (socialization, stress and coping, and human development) are important predictors of initiation and discontinuation of preventive health-care behaviors. The relative influence of these explanatory variables varies across cultures, suggesting the importance of contextual factors in explaining preventive health-care behaviors. Implications for further research are also suggested.
Journal: Journal of Global Scholars of Marketing Science
Pages: 45-59
Issue: 1
Volume: 30
Year: 2020
Month: 1
X-DOI: 10.1080/21639159.2019.1613907
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1613907
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:1:p:45-59
Template-Type: ReDIF-Article 1.0
Author-Name: Yuko Minowa
Author-X-Name-First: Yuko
Author-X-Name-Last: Minowa
Author-Name: Russell W. Belk
Author-X-Name-First: Russell W.
Author-X-Name-Last: Belk
Title: Qualitative approaches to life course research: Linking life story to gift giving
Abstract:
This paper presents qualitative approaches to life course research and elucidates the benefits with data. While marketing research in general has gradually embraced the interpretive paradigm, the field of life course study in marketing has not widely enriched, fortified, or complemented their quantitative investigations with interpretive studies. Thus, this paper presents qualitative methods suitable for life course research. The paper reviews recent life course studies that employ qualitative methods. Data collection, analysis, and interpretation methods are addressed. Both benefits and limitations of the qualitative methods are discussed. We demonstrate how to apply and use the qualitative data to study life course issues and topics. As an illustration, we link a qualitative study of the gift giving of mature consumers in Japan to Moschis’ Conceptual Life Course Model and discuss the paradigmatic principles of life course theory. The paper concludes with opportunities for future research.
Journal: Journal of Global Scholars of Marketing Science
Pages: 60-75
Issue: 1
Volume: 30
Year: 2020
Month: 1
X-DOI: 10.1080/21639159.2019.1613905
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1613905
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:1:p:60-75
Template-Type: ReDIF-Article 1.0
Author-Name: Pakakorn Rakrachakarn
Author-X-Name-First: Pakakorn
Author-X-Name-Last: Rakrachakarn
Author-Name: Florian Kohlbacher
Author-X-Name-First: Florian
Author-X-Name-Last: Kohlbacher
Title: Natural disasters and the life course paradigm: The case of 2011 Japanese triple disaster
Abstract:
Recent research in several disciplines suggests the use of the life course paradigm for understanding the effects of natural disasters on people. This study examines the effects of the March 2011 Japanese disaster in the context of the life course paradigm. While all previous studies on the effects of natural disasters have been based on surveys using retrospective measures of disasters and their effects, the present study is unique in that it uses data from surveys completed before and after the Japanese disaster, allowing the assessment of the effects of this disaster from a natural experiment. The findings support the value of the life course paradigm in understanding the processes by which people’s lives are affected by disasters, including their consumption behaviors in response to disasters.
Journal: Journal of Global Scholars of Marketing Science
Pages: 76-87
Issue: 1
Volume: 30
Year: 2020
Month: 1
X-DOI: 10.1080/21639159.2019.1613910
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1613910
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:1:p:76-87
Template-Type: ReDIF-Article 1.0
Author-Name: Andrew Baker
Author-X-Name-First: Andrew
Author-X-Name-Last: Baker
Author-Name: Kara Chan
Author-X-Name-First: Kara
Author-X-Name-Last: Chan
Title: The effects of life events on the development of materialism and compulsive consumption: a life course study in the United States and Hong Kong
Abstract:
Compulsive consumption and materialism are regarded as global phenomena that can potentially have adverse effects on consumer welfare. Recent developments in social sciences suggest that such phenomena may best be understood in the context of a consumer’s earlier-in-life experiences. This study aims to understand the effects of disruptive life events on materialism and compulsive consumption among adolescents. Using the life course paradigm, it is hypothesized that the development of these consumer orientations is influenced by life events experienced earlier-in-life. Surveys of young adults in the United States and Hong Kong are used to test the measurement equivalence of the main variables, and the hypotheses are tested using structural equation modeling. Results support the mediating role of peer communication in the relationship between experienced stressful disruptive life events and the young adults’ materialism and compulsive consumption orientations, and offer insights into the divergent effects of the mediating role of tangible and intangible family resources.
Journal: Journal of Global Scholars of Marketing Science
Pages: 88-104
Issue: 1
Volume: 30
Year: 2020
Month: 1
X-DOI: 10.1080/21639159.2019.1613904
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1613904
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:1:p:88-104
Template-Type: ReDIF-Article 1.0
Author-Name: The Editors
Title: Erratum
Journal: Journal of Global Scholars of Marketing Science
Pages: 226-226
Issue: 3
Volume: 27
Year: 2017
Month: 7
X-DOI: 10.1080/21639159.2017.1317910
File-URL: http://hdl.handle.net/10.1080/21639159.2017.1317910
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Handle: RePEc:taf:jgsmks:v:27:y:2017:i:3:p:226-226
Template-Type: ReDIF-Article 1.0
Author-Name: Joseph W. Chang
Author-X-Name-First: Joseph W.
Author-X-Name-Last: Chang
Title: To sponsor or not to sponsor: Transgressions are unequally detrimental
Abstract:
Extant research in endorsements has widely examined the impacts of scandals on the evaluations of tarnished endorsers and endorsed brands. However, less is known about the impacts of specific scandal characteristics on tarnished endorsers and endorsed brands. Capitalizing on the cue-diagnosticity theory, this study investigates the influence of transgression relevance and severity on the evaluations of athlete endorsers and endorsed brands. The results indicate that transgression severity and relevance yield different patterns of erosion on endorser expertise, endorser images, and endorsed brands. Specifically, high-severity transgressions are more detrimental than low-severity transgressions to brand evaluations. However, high-relevance transgressions are more detrimental than low-relevance transgressions only when the severity of transgression is high. Severe transgressions are not severely detrimental unless the transgressions are highly relevant to the expertise of the athlete endorsers. Thus, the consideration of sponsorship termination for tarnished athlete endorsers should be hierarchical. It is plausible to terminate the sponsorship for tarnished endorsers involved in severe and relevant transgressions. However, some tolerance may be given for athlete endorsers involved in severe, but irrelevant, transgressions.
Journal: Journal of Global Scholars of Marketing Science
Pages: 209-225
Issue: 3
Volume: 27
Year: 2017
Month: 7
X-DOI: 10.1080/21639159.2017.1318665
File-URL: http://hdl.handle.net/10.1080/21639159.2017.1318665
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Handle: RePEc:taf:jgsmks:v:27:y:2017:i:3:p:209-225
Template-Type: ReDIF-Article 1.0
Author-Name: Christian Grönroos
Author-X-Name-First: Christian
Author-X-Name-Last: Grönroos
Title: Relationship marketing and service: An update
Abstract:
In marketing, service and relationships interrelate. Service is based on relationships between actors, and according to the Nordic school research tradition, relationship marketing cannot be implemented without service. The development of service logic in the literature emphasizes that adopting a service perspective on their business and marketing enables service firms and product manufacturers alike to develop, maintain and enhance relationships with customers. From the customers’ point of view, all firms are service firms. “Promise theory” points out that promises made by conventional sales and marketing efforts must be successfully kept. Otherwise marketing will fail. The present article describes connections between service logic and relationship marketing, and between promise making and promise keeping. To implement relationship marketing, deep understanding of service culture and internal marketing as strategic management issues is central. Therefore, integrated management of the marketing and organizational behavior interface is imperative. This warrants cross-functional and inter-disciplinary research and decision-making. Finally, challenges for the organization relating to the implementation of relationship marketing are put forward.
Journal: Journal of Global Scholars of Marketing Science
Pages: 201-208
Issue: 3
Volume: 27
Year: 2017
Month: 7
X-DOI: 10.1080/21639159.2017.1318666
File-URL: http://hdl.handle.net/10.1080/21639159.2017.1318666
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Handle: RePEc:taf:jgsmks:v:27:y:2017:i:3:p:201-208
Template-Type: ReDIF-Article 1.0
Author-Name: Barry J. Babin
Author-X-Name-First: Barry J.
Author-X-Name-Last: Babin
Author-Name: Jill P. Attaway
Author-X-Name-First: Jill P.
Author-X-Name-Last: Attaway
Author-Name: Kevin W. James
Author-X-Name-First: Kevin W.
Author-X-Name-Last: James
Title: Commenting on “Atmospheric affect … gaining share of customer”
Abstract:
In the year 2000, the Journal of Business Research (JBR) published “Atmospheric affect as a tool for creating value and gaining share of customer” by Babin and Attaway. Along with the help of reviewers and the audience at a prestigious retailing symposium hosted by Jean-Charles Chebat in Montreal a year or so earlier, the authors put together a contribution that appears to have stood the test of time. Through the past five years, the article continues to see nearly 100 citations annually. The comments presented here try to offer some thoughts on what makes this particular JBR article successful.
Journal: Journal of Global Scholars of Marketing Science
Pages: 195-200
Issue: 3
Volume: 27
Year: 2017
Month: 7
X-DOI: 10.1080/21639159.2017.1318667
File-URL: http://hdl.handle.net/10.1080/21639159.2017.1318667
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Handle: RePEc:taf:jgsmks:v:27:y:2017:i:3:p:195-200
Template-Type: ReDIF-Article 1.0
Author-Name: Wooyang Kim
Author-X-Name-First: Wooyang
Author-X-Name-Last: Kim
Author-Name: C. Anthony Di Benedetto
Author-X-Name-First: C. Anthony
Author-X-Name-Last: Di Benedetto
Author-Name: James M. Hunt
Author-X-Name-First: James M.
Author-X-Name-Last: Hunt
Title: Consumer innovativeness and international consumer behavior: Comments and extensions
Abstract:
This study aims to discuss consumer innovativeness, as proffered by Kim, Di Benedetto, and Hunt in the Journal of Global Scholars of Marketing Science and found in other work carried out by Kim et al. We first review research pertaining to the dimensionality of innovativeness in the study of the consumer decision process. We then review current trends in research regarding innovation. Finally, we make several suggestions in the interests of improving research on the concept, with a particular focus on social interaction surrounding various forms of innovation.
Journal: Journal of Global Scholars of Marketing Science
Pages: 184-194
Issue: 3
Volume: 27
Year: 2017
Month: 7
X-DOI: 10.1080/21639159.2017.1318668
File-URL: http://hdl.handle.net/10.1080/21639159.2017.1318668
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Handle: RePEc:taf:jgsmks:v:27:y:2017:i:3:p:184-194
Template-Type: ReDIF-Article 1.0
Author-Name: M. Paula Fitzgerald
Author-X-Name-First: M. Paula
Author-X-Name-Last: Fitzgerald
Title: Reflections on “Word-of-mouth effects on short-term and long-term product judgments”
Abstract:
Consumer researchers have studied word-of-mouth (WOM) for decades. Herein, I comment on my paper, “Word-of-mouth effects on short-term and long-term product judgments,” which appeared in Journal of Business Research in 1995. I discuss the article’s unique theoretical and empirical characteristics. Additionally, I recognize the significant changes in consumer behavior (i.e. online posting and social media) which increased researchers’ use of the article in their own work. Finally, I identify several current developments in WOM research: factors that motivate consumers to create electronic WOM, how the WOM construct has been re-conceptualized, and how research focused on trust and authenticity is of increasing importance.
Journal: Journal of Global Scholars of Marketing Science
Pages: 180-183
Issue: 3
Volume: 27
Year: 2017
Month: 7
X-DOI: 10.1080/21639159.2017.1318669
File-URL: http://hdl.handle.net/10.1080/21639159.2017.1318669
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Handle: RePEc:taf:jgsmks:v:27:y:2017:i:3:p:180-183
Template-Type: ReDIF-Article 1.0
Author-Name: Donald R. Lehmann
Author-X-Name-First: Donald R.
Author-X-Name-Last: Lehmann
Title: Creating and writing effective research
Abstract:
A successful career as an academic researcher is generally driven by intrinsic interest, good taste in problem selection, careful execution (effort), and good communication. Different approaches have proven to be successful and different researchers are suited to different styles. Nonetheless, some general characteristics underlie much successful research. Importantly, unless a person is interested in a problem (and others are also), there is little chance the work will be completed and, if it is, it will have impact. Further, most successful research addresses a relevant problem and is analyzed and communicated in a straightforward way. Importantly, however, no single approach is best. Rather, each researcher is best off tailoring their approach to their own skills and interests.
Journal: Journal of Global Scholars of Marketing Science
Pages: 171-179
Issue: 3
Volume: 27
Year: 2017
Month: 7
X-DOI: 10.1080/21639159.2017.1318670
File-URL: http://hdl.handle.net/10.1080/21639159.2017.1318670
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Handle: RePEc:taf:jgsmks:v:27:y:2017:i:3:p:171-179
Template-Type: ReDIF-Article 1.0
Author-Name: David Ackerman
Author-X-Name-First: David
Author-X-Name-Last: Ackerman
Author-Name: Christina Chung
Author-X-Name-First: Christina
Author-X-Name-Last: Chung
Title: Thoughts on “‘We’ or ‘Me’ consumer goods” five years later
Abstract:
Culture and self-construal impact on how consumers purchase and use products as well as the strategies marketers use to promote and position their products. Consumer behavior in individualist societies can be quite different from that of collectivist societies. Similarly, consumers with an independent self-construal can react quite differently in various contexts from those who have an interdependent self-construal. This paper reviews the consequences of these findings for various contexts in marketing as found in subsequent literature. The topics include purchase of luxury goods through the work of Kastanakis and Balabanis. Secondly, it examines impulse purchases. It also follows the consequences of culture and self-construal on brand strategy. Lastly, this paper takes a look at implications within the context of choice tasks.
Journal: Journal of Global Scholars of Marketing Science
Pages: 165-170
Issue: 3
Volume: 27
Year: 2017
Month: 7
X-DOI: 10.1080/21639159.2017.1318671
File-URL: http://hdl.handle.net/10.1080/21639159.2017.1318671
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Handle: RePEc:taf:jgsmks:v:27:y:2017:i:3:p:165-170
Template-Type: ReDIF-Article 1.0
Author-Name: Ji-Yeon Park
Author-X-Name-First: Ji-Yeon
Author-X-Name-Last: Park
Title: Negative emotion and purchase behavior following social exclusion
Abstract:
This research investigates how the different social exclusions, being rejected versus being ignored, in a shopping context alter consumers’ negative emotions and the behavioral responses they produce. The authors propose that in being rejected, feelings of anger increase more than those of shame, producing antisocial behaviors (e.g. stopping purchase), whereas in being ignored, feelings of shame increase more than those of anger, producing prosocial behaviors (e.g. ongoing purchase). The authors document the moderating effects of social face and self-construal on the relation of social exclusion and negative emotion and the relation of negative emotion and purchase behavior, which provides different recommendations for addressing negative emotional and behavioral responses.
Journal: Journal of Global Scholars of Marketing Science
Pages: 111-122
Issue: 2
Volume: 27
Year: 2017
Month: 4
X-DOI: 10.1080/21639159.2016.1265319
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1265319
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Handle: RePEc:taf:jgsmks:v:27:y:2017:i:2:p:111-122
Template-Type: ReDIF-Article 1.0
Author-Name: Seulgi Lee
Author-X-Name-First: Seulgi
Author-X-Name-Last: Lee
Author-Name: Eunju Ko
Author-X-Name-First: Eunju
Author-X-Name-Last: Ko
Author-Name: Heeju Chae
Author-X-Name-First: Heeju
Author-X-Name-Last: Chae
Author-Name: Chieko Minami
Author-X-Name-First: Chieko
Author-X-Name-Last: Minami
Title: A study of the authenticity of traditional cultural products: focus on Korean, Chinese, and Japanese consumers
Abstract:
Countries’ specific traditional cultures are becoming popular subjects for commercialization. The research discussed here focuses on “traditional cultural products” (TCPs) and investigates consumer attitudes and behaviors with respect to cultural aspects. Consumer attitudes and the purposes of consumption within the commercialization of traditional cultures encircling cultural authenticity are scrutinized. Results show that while the personal factor of consumers’ open-mindedness toward other cultures positively influences their attitudes toward TCPs, the ethnocentrism and familiarity of the culture have negative effects. This analysis of the purchasing purpose model of culture products among three countries – Korea, China, and Japan – shows that positive attitudes toward the aesthetic elements are crucial in raising the will to consume traditional cultural goods. Moreover, Korean and Chinese consumers have significantly considered the cultural/historical authenticity of goods whereas Japanese consumers have found craftsmanship to be more vital.
Journal: Journal of Global Scholars of Marketing Science
Pages: 93-110
Issue: 2
Volume: 27
Year: 2017
Month: 4
X-DOI: 10.1080/21639159.2017.1283794
File-URL: http://hdl.handle.net/10.1080/21639159.2017.1283794
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Handle: RePEc:taf:jgsmks:v:27:y:2017:i:2:p:93-110
Template-Type: ReDIF-Article 1.0
Author-Name: Andy Fred Wali
Author-X-Name-First: Andy Fred
Author-X-Name-Last: Wali
Author-Name: N. Gladson Nwokah
Author-X-Name-First: N. Gladson
Author-X-Name-Last: Nwokah
Title: Aviation customers’ journey, who cares? Managing customer experiences with customer relationship management strategy: Insight into Nigerian customers’ perspectives
Abstract:
This qualitative paper investigates Nigeria Air passengers’ experiences and how their experiences can be improved with customer relationship management initiatives for enhanced customer satisfaction and business competitiveness. Focus group interviews and unsynchronized email interviews were employed to collect data from respondents and the thematic template analysis technique with NVivo-Pro version 11 was used for data analysis. The study revealed that the following emerging themes – tripartite collaboration, customer focus, customer sensitization and solicitation of customer experience feedback – were key for wining customers’ trust and enhancing customer satisfaction, and presents opportunities for effective market competition.
Journal: Journal of Global Scholars of Marketing Science
Pages: 123-135
Issue: 2
Volume: 27
Year: 2017
Month: 4
X-DOI: 10.1080/21639159.2017.1283795
File-URL: http://hdl.handle.net/10.1080/21639159.2017.1283795
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Handle: RePEc:taf:jgsmks:v:27:y:2017:i:2:p:123-135
Template-Type: ReDIF-Article 1.0
Author-Name: Paul Conrad Henry
Author-X-Name-First: Paul Conrad
Author-X-Name-Last: Henry
Author-Name: Marylouise Caldwell
Author-X-Name-First: Marylouise
Author-X-Name-Last: Caldwell
Title: Consumer and societal credit card tensions and rights: A foundational model of paradoxes and resolutions
Abstract:
This study explores the theoretical foundations for consumer rights by drawing on broader human rights theories and consumer marketing literature. The study examines credit card debt through this theoretical lens and develops a model of consumer rights. The model is developed through a synthesis of rights literature and document analysis of newspaper articles about credit cards and debt. The study identifies two primary tensions. The first is a call for individual responsibility versus a call for protection of consumer rights. The second is the perception that credit cards either facilitate or inhibit quality of life and self-fulfilment. The position in this tension-ridden, arguably paradoxical space depends on beliefs and perceptions about human frailty, institutional precariousness, conflict, and locus of sympathy. This rights model can be used to understand the conditions where the pressure for consumer rights is either amplified or inhibited.
Journal: Journal of Global Scholars of Marketing Science
Pages: 79-92
Issue: 2
Volume: 27
Year: 2017
Month: 4
X-DOI: 10.1080/21639159.2017.1283796
File-URL: http://hdl.handle.net/10.1080/21639159.2017.1283796
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Handle: RePEc:taf:jgsmks:v:27:y:2017:i:2:p:79-92
Template-Type: ReDIF-Article 1.0
Author-Name: Giovanni Pino
Author-X-Name-First: Giovanni
Author-X-Name-Last: Pino
Author-Name: Gianluigi Guido
Author-X-Name-First: Gianluigi
Author-X-Name-Last: Guido
Author-Name: Rajan Nataraajan
Author-X-Name-First: Rajan
Author-X-Name-Last: Nataraajan
Title: Iconic art infusion in luxury retail strategies: Unveiling the potential
Abstract:
This research investigates art infusion, a phenomenon in which artistic elements contribute to enhance the perceived value of consumer goods, in the retailing sector. An experiment conducted with 188 consumers suggests that individuals with high dispositional greed are more interested in shopping in luxury stores that promote products through artworks representative of an artist’s iconic, that is, most recognizable, style. Results show that greed determines consumers’ store preference through an externalized luxury tendency, that is a tendency to purchase luxury goods to show off social status. Such an effect proved to be stronger for extroverted than for introverted consumers.
Journal: Journal of Global Scholars of Marketing Science
Pages: 136-147
Issue: 2
Volume: 27
Year: 2017
Month: 4
X-DOI: 10.1080/21639159.2017.1283797
File-URL: http://hdl.handle.net/10.1080/21639159.2017.1283797
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Handle: RePEc:taf:jgsmks:v:27:y:2017:i:2:p:136-147
Template-Type: ReDIF-Article 1.0
Author-Name: Momoko Fujita
Author-X-Name-First: Momoko
Author-X-Name-Last: Fujita
Author-Name: Paul Harrigan
Author-X-Name-First: Paul
Author-X-Name-Last: Harrigan
Author-Name: Geoffrey Soutar
Author-X-Name-First: Geoffrey
Author-X-Name-Last: Soutar
Title: A netnography of a university’s social media brand community: Exploring collaborative co-creation tactics
Abstract:
This research explores the nature of collaborative co-creation in a university-initiated social media brand community (SMBC). SMBCs provide significant opportunities to enhance student experiences by facilitating the co-creation of value and brand meanings. However, little is known about what makes organization-initiated SMBCs successful. A netnographic analysis of an exemplary Facebook brand page of an Australian university results in the emergence of four key tactics demonstrated in the collaborative co-creation processes: (1) integrating school/student artifacts in visual narratives; (2) co-authoring student/staff brand stories; (3) co-delivering student services; (4) twisting and playing the school sub-cultures. These findings suggest that a university’s physical community and existing reciprocal relationships provide the contexts of co-creation in the SMBC. Also, the pivotal role of university marketers in inspiring and empowering students and employees to engage in the co-creation process is supported. Further, students are found to adopt various technological and ideological features of social media to personalize their co-creation experiences. This study provides higher education practitioners with a basis for actionable social media strategies and advances understanding of SMBCs in an education services context. In addition, the study demonstrates how netnography can be adopted by practitioners to deepen their understanding of student experiences.
Journal: Journal of Global Scholars of Marketing Science
Pages: 148-164
Issue: 2
Volume: 27
Year: 2017
Month: 4
X-DOI: 10.1080/21639159.2017.1283798
File-URL: http://hdl.handle.net/10.1080/21639159.2017.1283798
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Handle: RePEc:taf:jgsmks:v:27:y:2017:i:2:p:148-164
Template-Type: ReDIF-Article 1.0
Author-Name: Roger J. Calantone
Author-X-Name-First: Roger J.
Author-X-Name-Last: Calantone
Author-Name: Anthony Di Benedetto
Author-X-Name-First: Anthony
Author-X-Name-Last: Di Benedetto
Author-Name: Gaia Rubera
Author-X-Name-First: Gaia
Author-X-Name-Last: Rubera
Title: Launch activities and timing in new product development
Abstract:
This essay builds from the article “Launch Timing and Launch Activities Proficiency as Antecedents to New Product Performance.” The study here summarizes the literature streams which informed that research study, describes the contribution of our manuscript and how it has been taken forward by later researchers, and reviews current research issues which remain unexplored. The objective is to provide insights into the emergence of the research stream on product launch as well as inspiration for future researchers in the new product area.
Journal: Journal of Global Scholars of Marketing Science
Pages: 33-41
Issue: 1
Volume: 28
Year: 2018
Month: 1
X-DOI: 10.1080/21639159.2017.1410771
File-URL: http://hdl.handle.net/10.1080/21639159.2017.1410771
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:1:p:33-41
Template-Type: ReDIF-Article 1.0
Author-Name: Seonjeong (Ally) Lee
Author-X-Name-First: Seonjeong (Ally)
Author-X-Name-Last: Lee
Author-Name: Miyoung Jeong
Author-X-Name-First: Miyoung
Author-X-Name-Last: Jeong
Author-Name: Haemoon Oh
Author-X-Name-First: Haemoon
Author-X-Name-Last: Oh
Title: Enhancing customers’ positive responses: Applying sensory marketing to the hotel website
Abstract:
Sensory marketing enables visualization of intangible services, helping to promote customers’ future hotel experiences. This study investigates how sensory information, brand relationships, and review types affect customers’ responses in the context of the hotel industry. Customers’ response types include narrative persuasion, experiential, emotional, and cognitive responses. Conducting two 2 × 2 scenario-based between-subjects experiments with previous hotel customers in the US, Study 1 confirms the effect of brand relationships on story-format sensory information that promote customers’ transportation experience, brand experience, and emotional responses. Study 2 also identifies effects of review types on story-format sensory information that enhance customers’ transportation experience, brand experience, and trust. Results inform theoretical contributions and practical implications to promote customers’ future experiences.
Journal: Journal of Global Scholars of Marketing Science
Pages: 68-85
Issue: 1
Volume: 28
Year: 2018
Month: 1
X-DOI: 10.1080/21639159.2017.1410772
File-URL: http://hdl.handle.net/10.1080/21639159.2017.1410772
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:1:p:68-85
Template-Type: ReDIF-Article 1.0
Author-Name: Marylouise Caldwell
Author-X-Name-First: Marylouise
Author-X-Name-Last: Caldwell
Author-Name: Paul Conrad Henry
Author-X-Name-First: Paul Conrad
Author-X-Name-Last: Henry
Title: Deepening how cultural capital structures consumption of the performing arts
Abstract:
This paper deepens existing research that suggests cultural capital (CC), a status-laden resource linked to social class, associates with differences in consumption values, consumption portfolios (range of products consumed), and emic (consumers’ own) interpretations of performing arts. Our research context comprises attendance at the live and recorded performing arts in a large metropolitan city located in a Western country in which the dominant language is English. The research methods comprise long interviews with, and observations of, a sample of 36 performing arts patrons who had attended a classical music concert at least once: specifically, 18 low CC and 18 high CC. Analysis suggests several advances on previous research. Specific subsets of consumption values linked to CC in the prior literature, associate with LCC or HCC. These consumption values can be viewed as macro-values, which associate with numerous micro-values. Additional consumption values worthy of additional exploration emerged from data analysis. Consumption portfolios identified in prior research, are confirmed as associating with CC.
Journal: Journal of Global Scholars of Marketing Science
Pages: 52-67
Issue: 1
Volume: 28
Year: 2018
Month: 1
X-DOI: 10.1080/21639159.2017.1410773
File-URL: http://hdl.handle.net/10.1080/21639159.2017.1410773
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:1:p:52-67
Template-Type: ReDIF-Article 1.0
Author-Name: Lawrence B. Chonko
Author-X-Name-First: Lawrence B.
Author-X-Name-Last: Chonko
Author-Name: Shelby D. Hunt
Author-X-Name-First: Shelby D.
Author-X-Name-Last: Hunt
Title: Reflections on ethical issues in marketing management: An empirical examination
Abstract:
This article provides some reflections on our paper, “Ethics in Marketing Management: An Empirical Examination,” originally published in the Journal of Business Research in 1985. We first offer some thoughts as to why our paper, and others from the same research stream, have been widely accepted by other scholars in the area of marketing ethics. We then offer some thoughts on research topics that researchers might consider as we attempt to further develop our knowledge in the area of marketing ethics. Finally, we provide some perspectives on how researchers can proceed in their research on ethical issues in marketing.
Journal: Journal of Global Scholars of Marketing Science
Pages: 86-95
Issue: 1
Volume: 28
Year: 2018
Month: 1
X-DOI: 10.1080/21639159.2017.1410774
File-URL: http://hdl.handle.net/10.1080/21639159.2017.1410774
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:1:p:86-95
Template-Type: ReDIF-Article 1.0
Author-Name: Keith B. Murray
Author-X-Name-First: Keith B.
Author-X-Name-Last: Murray
Title: Why a hierarchy-of-effects model is still the best approach to managing and optimizing the impact of corporate social responsibility strategies
Abstract:
Since the early calls for the use of a hierarchy-of-effects approach to assessing and then strategically guiding corporate management in its oversight of CSR endeavors by the enterprise, research related to CSR effects overwhelming shows many favorable social exchanges between CSR firms and relevant stakeholders. Given the attractiveness of CSR payoffs to the firm – but recognizing the resource costs also associated with CSR decisions – a renewed case is manifest for how corporate governance can better understand and optimize CSR efforts, all to the betterment of both the organization and its key stakeholders.
Journal: Journal of Global Scholars of Marketing Science
Pages: 42-51
Issue: 1
Volume: 28
Year: 2018
Month: 1
X-DOI: 10.1080/21639159.2017.1410775
File-URL: http://hdl.handle.net/10.1080/21639159.2017.1410775
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:1:p:42-51
Template-Type: ReDIF-Article 1.0
Author-Name: Shelby D. Hunt
Author-X-Name-First: Shelby D.
Author-X-Name-Last: Hunt
Title: The philosophy of science foundations of marketing research: For scientific realism and the inductive realist models of theory status and generation
Abstract:
All marketing research requires philosophy of science foundations. That is, every marketing research project presumes an ontology (what entities – the referents of the constructs – does the research assume to have real existence?), a methodology (what procedures are to be followed for good research?), and an epistemology (how are the knowledge claims of the research to be properly evaluated?). This article argues for scientific realism and the inductive realist models of theory status and generation as providing an appropriate philosophy of science foundation for marketing research. The article (1) explicates the nature of scientific realism, (2) discusses the advantages for marketing researchers of using it as a philosophical foundation, (3) points out three major problems associated with scientific realism, which are labeled the problems of “approximate truth,” “sociological/political factors,” and “theory development,” (4) reviews the inductive realist model of theory status and shows how it can address the first two problems, (5) reviews the inductive realist model of theory generation and shows how it can address the third problem, and (6) concludes with an invitation for readers to propose viable alternatives to scientific realism so that productive discussion on the philosophical foundations issue can take place.
Journal: Journal of Global Scholars of Marketing Science
Pages: 1-32
Issue: 1
Volume: 28
Year: 2018
Month: 1
X-DOI: 10.1080/21639159.2017.1410776
File-URL: http://hdl.handle.net/10.1080/21639159.2017.1410776
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:1:p:1-32
Template-Type: ReDIF-Article 1.0
Author-Name: Juran Kim
Author-X-Name-First: Juran
Author-X-Name-Last: Kim
Author-Name: Seungmook Kang
Author-X-Name-First: Seungmook
Author-X-Name-Last: Kang
Author-Name: Charles R. Taylor
Author-X-Name-First: Charles R.
Author-X-Name-Last: Taylor
Title: Technology driven experiences from mobile direct to virtual reality
Abstract:
The effects of direct and indirect product experiences have been examined in several studies. This study expanded a previous experience study on the effects of mobile direct experience that clarified the relationships between direct experience and perceived interactivity, attitude toward smartphone applications and purchase intention. The current study on technology-driven experiences was expanded to (1) types of experience (product experience vs. brand experience) and (2) various settings (direct experience, indirect experience and technology-driven experience).
Journal: Journal of Global Scholars of Marketing Science
Pages: 96-102
Issue: 1
Volume: 28
Year: 2018
Month: 1
X-DOI: 10.1080/21639159.2017.1420423
File-URL: http://hdl.handle.net/10.1080/21639159.2017.1420423
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:1:p:96-102
Template-Type: ReDIF-Article 1.0
Author-Name: Lianping Ren
Author-X-Name-First: Lianping
Author-X-Name-Last: Ren
Author-Name: Po-Ju Chen
Author-X-Name-First: Po-Ju
Author-X-Name-Last: Chen
Author-Name: Jinlin Zhao
Author-X-Name-First: Jinlin
Author-X-Name-Last: Zhao
Author-Name: Peilai Wang
Author-X-Name-First: Peilai
Author-X-Name-Last: Wang
Title: The reverse model of repositioning: A case study of the Howard Johnson hotel chain in China
Abstract:
This study explores the repositioning of an international hotel brand, Howard Johnson China (HoJo China) and examines the decoding strategies and process the firm undertook to establish itself in that market. The study reports that HoJo China had gone through a reverse model of repositioning, starting with the repositioning decision, followed by customer response analysis, and competitor analysis. A persistent pursuit of service quality and effective management consolidated the repositioning of HoJo China. The study includes creating a causal map to analyze the success factors of the repositioning case of HoJo China. The discussion describes the influences of contextual factors.
Journal: Journal of Global Scholars of Marketing Science
Pages: 227-242
Issue: 4
Volume: 27
Year: 2017
Month: 10
X-DOI: 10.1080/21639159.2017.1360144
File-URL: http://hdl.handle.net/10.1080/21639159.2017.1360144
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Handle: RePEc:taf:jgsmks:v:27:y:2017:i:4:p:227-242
Template-Type: ReDIF-Article 1.0
Author-Name: Anna Dubois
Author-X-Name-First: Anna
Author-X-Name-Last: Dubois
Author-Name: Lars-Erik Gadde
Author-X-Name-First: Lars-Erik
Author-X-Name-Last: Gadde
Title: “Systematic Combining”: An approach to case research
Abstract:
“Systematic combining” is a non-linear, non-positivistic, approach to case study research. The paper describes the central features of this research framing with regard to two basic processes: matching and direction/re-direction. These processes impact, and are affected by, two significant forms of interplay: theory vs. empirics, and the analytical framework vs. the evolving case. Major diversities in relation to the mainstream literature on case studies are discussed with regard to the perspective on the research process, the view of multiple and single case studies, the relevance of replication and generalization, and the role of the context. Moreover, three current challenges for qualitative research are identified. First, increasing methodological specialization and sophistication tend to disintegrate methodology from the important linkages to theory and research phenomenon. Second, mainstream requirements for replication and generalization lead to isolation of the research phenomenon from the empirical context, thus undermining the main advantage of the case study approach. Third, in order to improve the scientific recognition of qualitative case studies, researchers need to develop their abilities to convince readers about the relevance of their findings by providing better accounts for the research approach applied.
Journal: Journal of Global Scholars of Marketing Science
Pages: 258-269
Issue: 4
Volume: 27
Year: 2017
Month: 10
X-DOI: 10.1080/21639159.2017.1360145
File-URL: http://hdl.handle.net/10.1080/21639159.2017.1360145
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Handle: RePEc:taf:jgsmks:v:27:y:2017:i:4:p:258-269
Template-Type: ReDIF-Article 1.0
Author-Name: Joel R. Evans
Author-X-Name-First: Joel R.
Author-X-Name-Last: Evans
Title: A strategic approach to self-branding
Abstract:
Self-branding – which reflects how an individual wants to be perceived by employers, potential employers, clients, professional peers, and others in a way that will enhance their personal image – requires a careful, systematic, and adaptive strategy. To place self-branding in the proper context, we begin with the concept of branding as it relates to the sub-set of self-branding. We present an overview of brand management, brand longevity, global issues, and brand communications; and discussions of brand personality and positioning, brand equity, and corporate branding. Then, we investigate strategic self-branding, including: an overview of self-branding, the steps involved in self-branding, self-brand differentiation/positioning, mastering the self-brand, self-brand management and re-invention, and creating and sustaining an online self-brand.
Journal: Journal of Global Scholars of Marketing Science
Pages: 270-311
Issue: 4
Volume: 27
Year: 2017
Month: 10
X-DOI: 10.1080/21639159.2017.1360146
File-URL: http://hdl.handle.net/10.1080/21639159.2017.1360146
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Handle: RePEc:taf:jgsmks:v:27:y:2017:i:4:p:270-311
Template-Type: ReDIF-Article 1.0
Author-Name: Ana Isabel Rodrigues
Author-X-Name-First: Ana Isabel
Author-X-Name-Last: Rodrigues
Author-Name: Antónia Correia
Author-X-Name-First: Antónia
Author-X-Name-Last: Correia
Author-Name: Metin Kozak
Author-X-Name-First: Metin
Author-X-Name-Last: Kozak
Title: Combining visual and textual data for assessing destination image: Lake tourism example
Abstract:
Lake-destination areas are highly favoured places for tourists due to their aquatic environment as well as areas’ rich surrounding regions. Existing literature on marketing lake-destination marketing lacks insights to identify the main image attributes driving visitors and understanding the lake tourism concept. The present study examines textual and pictorial data to generate image variables about Alqueva Lake, Portugal, the largest manmade lake in Europe. Results provide insights to characterize the potential of lake-destinations and to develop a final list of variables specifically related to this destination type. The aim is also to help those involved in marketing the Alqueva Lake as a destination to identify and propose an adequate strategy.
Journal: Journal of Global Scholars of Marketing Science
Pages: 319-339
Issue: 4
Volume: 27
Year: 2017
Month: 10
X-DOI: 10.1080/21639159.2017.1360147
File-URL: http://hdl.handle.net/10.1080/21639159.2017.1360147
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Handle: RePEc:taf:jgsmks:v:27:y:2017:i:4:p:319-339
Template-Type: ReDIF-Article 1.0
Author-Name: Ana Raquel Fernandes
Author-X-Name-First: Ana Raquel
Author-X-Name-Last: Fernandes
Title: Stories in the making: Celebrating people and places
Abstract:
The Tale of Thomas Burberry is a fascinating case study of film-induced tourism. Created to celebrate the life of Thomas Burberry, the founder of the Burberry brand, this short festive film also tells the story of several famous British heroes who lived during the first half of the twentieth century. Their lives transport spectators around the world. Ultimately, they serve as an incentive to travel tourism.
Journal: Journal of Global Scholars of Marketing Science
Pages: 312-318
Issue: 4
Volume: 27
Year: 2017
Month: 10
X-DOI: 10.1080/21639159.2017.1360148
File-URL: http://hdl.handle.net/10.1080/21639159.2017.1360148
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Handle: RePEc:taf:jgsmks:v:27:y:2017:i:4:p:312-318
Template-Type: ReDIF-Article 1.0
Author-Name: Marcelo G. Oliveira
Author-X-Name-First: Marcelo G.
Author-X-Name-Last: Oliveira
Author-Name: Maria do Carmo Leal
Author-X-Name-First: Maria do Carmo
Author-X-Name-Last: Leal
Author-Name: Maria Isabel Roque
Author-X-Name-First: Maria Isabel
Author-X-Name-Last: Roque
Author-Name: Maria João Forte
Author-X-Name-First: Maria João
Author-X-Name-Last: Forte
Author-Name: Sara Rodrigues de Sousa
Author-X-Name-First: Sara Rodrigues de
Author-X-Name-Last: Sousa
Author-Name: Antónia Correia
Author-X-Name-First: Antónia
Author-X-Name-Last: Correia
Title: Cultural memories, discursive gaps, and tourism promotion: A framework for applied research
Abstract:
Recent studies about the relation between heritage and tourism have consistently signaled the existence of fractures between the cultural reality of tourism destinations and the cognitive and emotional experience of contemporary visitors. On the other hand, the study of the relations between tourism and literature and the recent valorization of storytelling in tourism promotion have both pointed out the importance of different types of discourses in the constitution of tourism spaces and the shaping of visitors’ expectations and experiences. When the desire for authenticity expressed by cultural tourists is also taken into account, the existence of inconsistencies between the cultural realities of destinations, existing discourses and the expectations and perceptions of tourists becomes apparent. Adapting, in an innovative approach, the Gap Model of Service Quality, this paper intends to present a research framework capable of enlightening existing cultural inconsistencies considering the discourses involved in the promotion and experience of tourism destinations. The framework will be applied in an exploratory investigation of the role of José Saramago’s Baltasar and Blimunda in the tourism promotion of Mafra and Lisbon, Portugal, with the aim of developing a conceptual model capable of describing inconsistencies in the promotion and experience of cultural destinations and facilitating the development of adequate mediation proposals.
Journal: Journal of Global Scholars of Marketing Science
Pages: 243-257
Issue: 4
Volume: 27
Year: 2017
Month: 10
X-DOI: 10.1080/21639159.2017.1360149
File-URL: http://hdl.handle.net/10.1080/21639159.2017.1360149
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Handle: RePEc:taf:jgsmks:v:27:y:2017:i:4:p:243-257
Template-Type: ReDIF-Article 1.0
Author-Name: Anil Mathur
Author-X-Name-First: Anil
Author-X-Name-Last: Mathur
Title: George P. Moschis tribute special issue: His philosophy and contributions
Abstract:
In this article, I first discuss Moschis’ contributions to marketing in three main areas of consumer behavior: consumer socialization, older consumer behavior, and life course research. Next, I present and comment on the basic characteristics of his work: multi-theoretical, programmatic, and collaborative. Finally, I briefly present the gist of the contribution that is made by each of the articles included in the first part of this two-part special issue that have as foundation his work in the area of life course research.
Journal: Journal of Global Scholars of Marketing Science
Pages: 359-371
Issue: 4
Volume: 29
Year: 2019
Month: 10
X-DOI: 10.1080/21639159.2019.1613914
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1613914
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:4:p:359-371
Template-Type: ReDIF-Article 1.0
Author-Name: George P. Moschis
Author-X-Name-First: George P.
Author-X-Name-Last: Moschis
Title: Paths to successful academic research: A life course perspective
Abstract:
This article presents the factors that lead to effectual research, with emphasis on strategies that range from a broad philosophical perspective on how to approach academic research to choosing research ideas and developing streams of impactful research. It asserts that in order to achieve excellence, one’s emphasis on research goals, strategies, and tactics should also change over the course of his or her entire academic career. The article discusses efficient and effective ways to increase research output and publication probability, ranging from manuscript preparation and positioning to working with journal reviewers. The author uses research findings, anecdotal evidence, and illustrations from his academic career to support his views on strategies and tactics that are required of scholars to succeed. This article draws from his research monograph titled “Academic Research” that he has used in his doctoral research seminar and in seminars presented to faculties of several universities around the globe for more than 30 years (available at: www.econ.ihu.edu.gr/attachments/AcademicResearchMoschis.pdf).
Journal: Journal of Global Scholars of Marketing Science
Pages: 372-408
Issue: 4
Volume: 29
Year: 2019
Month: 10
X-DOI: 10.1080/21639159.2019.1613906
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1613906
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:4:p:372-408
Template-Type: ReDIF-Article 1.0
Author-Name: Anil Mathur
Author-X-Name-First: Anil
Author-X-Name-Last: Mathur
Author-Name: Hans Kasper
Author-X-Name-First: Hans
Author-X-Name-Last: Kasper
Title: Application of the life course paradigm to the study of financial solvency and financial satisfaction in later life: A comparative study of American and Dutch elderly consumers
Abstract:
Although several authorities on personal finance have suggested the need for studying a person’s financial behaviour over his or her entire life course, their research efforts have been hampered by a lack of viable conceptual frameworks. The present study shows how researchers could employ the life course paradigm to study consumers’ financial behaviours. It illustrates how researchers could derive hypotheses from theories dictated by the life course paradigm to explain financial solvency and financial satisfaction in later life. These hypotheses are tested using samples of individuals more than 60 years of age from the United States (N = 191) and the Netherlands (N = 173). Findings suggest that the overall life course framework can be used to understand financial solvency and financial satisfaction in later life. Implications for theory and further research using the life course approach are also discussed.
Journal: Journal of Global Scholars of Marketing Science
Pages: 409-422
Issue: 4
Volume: 29
Year: 2019
Month: 10
X-DOI: 10.1080/21639159.2019.1613903
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1613903
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:4:p:409-422
Template-Type: ReDIF-Article 1.0
Author-Name: Hans Kasper
Author-X-Name-First: Hans
Author-X-Name-Last: Kasper
Author-Name: Anil Mathur
Author-X-Name-First: Anil
Author-X-Name-Last: Mathur
Author-Name: Fon Sim Ong
Author-X-Name-First: Fon Sim
Author-X-Name-Last: Ong
Author-Name: Randall Shannon
Author-X-Name-First: Randall
Author-X-Name-Last: Shannon
Author-Name: Preecha Yingwattanakul
Author-X-Name-First: Preecha
Author-X-Name-Last: Yingwattanakul
Title: Contextual influences on financial preparedness of middle-aged workers: A four-country comparative life course study
Abstract:
In countries where pensions are not the main responsibility of employers or governments, workers need to plan for their own postretirement financial well-being. This study investigates the financial preparedness of middle-aged workers in the United States, the Netherlands, Thailand, and Malaysia. Within- and between-country differences of three variables – financial satisfaction, financial knowledge, and saving proneness – are examined as indicators of financial preparation and financial well-being. The life course paradigm provides the basis for the conceptual framework. In addition to structural factors unique to each of the four countries, the study considers the effects of contextual variables, including individual attributes, early-in-life socialization experiences, and variables that locate the person in social structures. The results of this exploratory study show how the impact of these variables on the three indicators of financial preparedness of middle-aged workers differs across the four countries. Socioeconomic status is the only variable that positively affects financial satisfaction in all four countries. The results also shed light on the value of the life course approach for understanding individual- and country-based differences in the levels of preparation for financial well-being in later life.
Journal: Journal of Global Scholars of Marketing Science
Pages: 423-439
Issue: 4
Volume: 29
Year: 2019
Month: 10
X-DOI: 10.1080/21639159.2019.1613909
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1613909
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:4:p:423-439
Template-Type: ReDIF-Article 1.0
Author-Name: Sarah Benmoyal-Bouzaglo
Author-X-Name-First: Sarah
Author-X-Name-Last: Benmoyal-Bouzaglo
Author-Name: George P. Moschis
Author-X-Name-First: George P.
Author-X-Name-Last: Moschis
Author-Name: Anil Mathur
Author-X-Name-First: Anil
Author-X-Name-Last: Mathur
Title: Reckless financial behaviors: An exploratory life course study of French and American consumers
Abstract:
Achieving financial solvency has been viewed as a desirable life goal, because financial satisfaction promotes well-being. The vast majority of personal finance studies have attempted to understand the factors that promote saving and investment habits and skills, but studies that examine the factors that inhibit people’s abilities to achieve financial solvency are sparse. This paper reports the results of a study designed to understand the development of financial behaviors that are labelled as “reckless” because they undermine the person’s ability to achieve financial solvency. Because substantial evidence shows that personal finance habits begin to develop in early life and change throughout life, the present study uses the life course approach to examine the effects of select factors suggested by life course theory on the person’s propensity to exhibit financial behaviors that sabotage financial solvency at three stages in life. The influence of these factors is examined across three cohorts of US and French consumers using data collected from two online surveys. The findings of this exploratory study suggest the value of studying financial habits that impede financial solvency in time and context.
Journal: Journal of Global Scholars of Marketing Science
Pages: 440-456
Issue: 4
Volume: 29
Year: 2019
Month: 10
X-DOI: 10.1080/21639159.2019.1613912
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1613912
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:4:p:440-456
Template-Type: ReDIF-Article 1.0
Author-Name: Heeseok Woo
Author-X-Name-First: Heeseok
Author-X-Name-Last: Woo
Author-Name: Kyung Hoon Kim
Author-X-Name-First: Kyung Hoon
Author-X-Name-Last: Kim
Author-Name: Sang Jin Kim
Author-X-Name-First: Sang Jin
Author-X-Name-Last: Kim
Author-Name: Huangzhang Wang
Author-X-Name-First: Huangzhang
Author-X-Name-Last: Wang
Title: Service innovations’ roles in long-term relationships with business customers
Abstract:
Service innovation is to introduce new service to customers and it helps to enter a new market. It gains the capability for sustainable growth and survive. This study tries to find out the role of service innovation in the B2B market. This study focuses on the service providers which adapt IT to their service and its customers. Technology is one of the primary resources of service science focusing on value propositions to the customer. The co-creation activities between the firm and customers allow making synergy. In this context, this study researches experience, personalization, and relationship as factors of value-in-use. A long-term orientation refers to considering not only current or the short term effects of partner but also both the past experience and future importance. Thus this study built a structural model to explore the role of service innovation in a long-term relationship with the business customer. In the research model, service innovation is hypothesized to affect value-in-use. Value-in-use is hypothesized to affect the long-term relationship. In general, the empirical results supported most of the hypotheses except the one upon the relationship between experience and long-term relationship. The study results show that service innovation (i.e. technology and co-creation) determines value-in-use (i.e. experience, personalize, and relationship) which influences the long-term relationship. The experience was found not to have any effect on the long-term relationship with the customer.
Journal: Journal of Global Scholars of Marketing Science
Pages: 457-469
Issue: 4
Volume: 29
Year: 2019
Month: 10
X-DOI: 10.1080/21639159.2019.1657360
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1657360
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:4:p:457-469
Template-Type: ReDIF-Article 1.0
Author-Name: Arch G. Woodside
Author-X-Name-First: Arch G.
Author-X-Name-Last: Woodside
Title: Creating “flipping-the-classroom” cases in training in sensemaking and decision-making in marketing: A Special Issue
Abstract:
Though no one definition fully captures the proposal, “flipping-the-classroom” includes student/trainee creation of learning materials, “lesson plans”, and in-classroom administration, and/or coaching to fellow students/trainees of concepts, principles, procedures, tools, and interpretations of outcomes. This JGSMS special issue presents 11 flipping-the-classroom case studies. Most of these cases are creative writings by students. The cases include emic reports on interactions with service providers. Assigning and reading the cases may be useful for learning how to increase student joy-in-learning and deepening their skills in sensemaking and solving problems in customer–marketer interactions.
Journal: Journal of Global Scholars of Marketing Science
Pages: 301-303
Issue: 4
Volume: 26
Year: 2016
Month: 10
X-DOI: 10.1080/21639159.2016.1207845
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1207845
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:4:p:301-303
Template-Type: ReDIF-Article 1.0
Author-Name: Brianna Barnes
Author-X-Name-First: Brianna
Author-X-Name-Last: Barnes
Title: Sonarsupermarkets and sci-fi
Abstract:
This customer goes into SonarSupermarkets for grocery shopping. The customer gets ignored by the cashier. The customer tries unsuccessfully to interrupt the cashier and bagboy’s conversation. The customer is unable to get a SonarSupermarkets card. The customer leaves feeling unsatisfied.
Journal: Journal of Global Scholars of Marketing Science
Pages: 304-306
Issue: 4
Volume: 26
Year: 2016
Month: 10
X-DOI: 10.1080/21639159.2016.1207846
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1207846
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:4:p:304-306
Template-Type: ReDIF-Article 1.0
Author-Name: Shannon Blair
Author-X-Name-First: Shannon
Author-X-Name-Last: Blair
Title: Bad communication, bad service
Abstract:
A customer of VistaBanking (name disguised), who is their brand preference, loses their credit card and wants to cancel the card before any fraudulent activities take place. While calling the VistaBanking service number, the customer has troubles being able to understand the questions being asked so is then transferred to another representative for clearer communication. When transferred, more problems start to occur with not being able to cancel the credit card and the customer gets transferred to another part of the company. This then causes the customer to get very irritated and not get the help needed about the credit card they have lost. This arrangement is a negative trade talk highlighting the customer service to loyal customer communication relationship.
Journal: Journal of Global Scholars of Marketing Science
Pages: 307-310
Issue: 4
Volume: 26
Year: 2016
Month: 10
X-DOI: 10.1080/21639159.2016.1207847
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1207847
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:4:p:307-310
Template-Type: ReDIF-Article 1.0
Author-Name: Julie Bordeau
Author-X-Name-First: Julie
Author-X-Name-Last: Bordeau
Title: GlobalEuropeAir
Abstract:
A customer booked airplane tickets and experienced cancellation of the flight by the company; she is now struggling to find another flight that corresponds to her expectations and needs for the same price. This story deals not only with the issues of communication a company can have toward its clients but also with the lack of flexibility to change the initial ticket. The case shows also how the service rep can lack alternatives to offer to customers in such circumstances. When an airline cancels a flight, customers are often disadvantaged. It is very difficult for a customer to find a similar ticket with the same price after such an inconvenience is caused by the airline. This story deals not only with the issues of communication a company can have toward its clients but also the lack of flexibility to change the initial ticket and the lack of options (propositions) the service representative can offer the customer.
Journal: Journal of Global Scholars of Marketing Science
Pages: 311-314
Issue: 4
Volume: 26
Year: 2016
Month: 10
X-DOI: 10.1080/21639159.2016.1207848
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1207848
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:4:p:311-314
Template-Type: ReDIF-Article 1.0
Author-Name: Li-Hui (Lisa) Chang
Author-X-Name-First: Li-Hui (Lisa)
Author-X-Name-Last: Chang
Title: Change of tour due to bad weather
Abstract:
Due to the bad weather, the tour guide had to change the itinerary of my visit to Zhejiang, China. The tour guide did find some other alternatives to fill the schedule, but I did not get the chance to visit some of the most well-known sites. What should the tour guide or travel agency do, if anything, in response to the tour experienced being less than the tour experiences advertised?
Journal: Journal of Global Scholars of Marketing Science
Pages: 315-317
Issue: 4
Volume: 26
Year: 2016
Month: 10
X-DOI: 10.1080/21639159.2016.1207849
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1207849
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:4:p:315-317
Template-Type: ReDIF-Article 1.0
Author-Name: Giulio Ronzoni
Author-X-Name-First: Giulio
Author-X-Name-Last: Ronzoni
Title: Vacation experiences begin at home: A cruise line example
Abstract:
A cruise ship passenger is asked to complete a customer satisfaction survey a few days after returning home from her vacation. The passenger details a nightmarish ordeal concerning her departure day experiences and comments that while her experience on the ship met her expectations, the moments that stand out most in her mind are those of travelling to the ship and reaching her cabin for the first time. While she acknowledges that the cruise line was not directly responsible for most of her misery, she asks that the managers of the cruise line do what they can to mitigate these problems.
Journal: Journal of Global Scholars of Marketing Science
Pages: 318-321
Issue: 4
Volume: 26
Year: 2016
Month: 10
X-DOI: 10.1080/21639159.2016.1207850
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1207850
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:4:p:318-321
Template-Type: ReDIF-Article 1.0
Author-Name: Lauren Haberern
Author-X-Name-First: Lauren
Author-X-Name-Last: Haberern
Title: Bad condo
Abstract:
A family arrives for a vacation at a two-bedroom condo in Killington, Vermont, USA. The condo is managed by the owner and resort. This situation requires a direct line of communication between the owner and resort staff to ensure that tasks are completed to the highest standard. The family arrives to a filthy condo and a broken water heater. What do the owner and resort do to fix the service failure? Month of Stay: January 2016.
Journal: Journal of Global Scholars of Marketing Science
Pages: 322-325
Issue: 4
Volume: 26
Year: 2016
Month: 10
X-DOI: 10.1080/21639159.2016.1207851
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1207851
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:4:p:322-325
Template-Type: ReDIF-Article 1.0
Author-Name: Christian Murray
Author-X-Name-First: Christian
Author-X-Name-Last: Murray
Title: Can I please keep my number?
Abstract:
A wireless customer for Wonderphone breaks her phone and cancels her current contract using an online customer service chat room. She was falsely informed by the customer service representative that she would be able to keep her wireless phone number if she purchased a new phone. When she goes in-store to purchase a new phone the service rep informs her, “You are not allowed to keep the same phone number.”
Journal: Journal of Global Scholars of Marketing Science
Pages: 326-328
Issue: 4
Volume: 26
Year: 2016
Month: 10
X-DOI: 10.1080/21639159.2016.1207852
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1207852
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:4:p:326-328
Template-Type: ReDIF-Article 1.0
Author-Name: Jesse Uzzel
Author-X-Name-First: Jesse
Author-X-Name-Last: Uzzel
Title: Greatbanking: Fraudulent charges to customer accounts
Abstract:
A customer reports fraudulent charges on her checking account. Greatbanking offers to send a new card. After the new card has arrived more fraudulent charges occur. The bank tells the customer she should open a new account with them. The bank then refuses to cash a check for the customer with the new account. The customer requests this to be waived. The bank declines the request. The customer asks to close all her accounts. The bank replies there is a fee to close a new account. What should the firm do?
Journal: Journal of Global Scholars of Marketing Science
Pages: 329-332
Issue: 4
Volume: 26
Year: 2016
Month: 10
X-DOI: 10.1080/21639159.2016.1207853
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1207853
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:4:p:329-332
Template-Type: ReDIF-Article 1.0
Author-Name: Jeffrey T. Weinland
Author-X-Name-First: Jeffrey T.
Author-X-Name-Last: Weinland
Title: Out-of-season timeshare exchange
Abstract:
A high-season (premium) timeshare owner requesting her annual floating usage reservation at her home timeshare resort is seeking to reserve a time period that falls within the low season of ownership, in order to attend a family wedding. The reservation staff advises the high-season owner that the time period she requested does not correspond with the product that she purchased. The owner reports that she understands this fact and insists on being able to downgrade herself this year.
Journal: Journal of Global Scholars of Marketing Science
Pages: 333-336
Issue: 4
Volume: 26
Year: 2016
Month: 10
X-DOI: 10.1080/21639159.2016.1207854
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1207854
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:4:p:333-336
Template-Type: ReDIF-Article 1.0
Author-Name: Arch G. Woodside
Author-X-Name-First: Arch G.
Author-X-Name-Last: Woodside
Title: AbsolutelyBest ham to Pocatello, Idaho, USA: Arrival delay in customer’s order
Abstract:
A customer goes online at a firm’s (AbsolutelyBest) website and orders a 9-lb ham to be delivered to their daughter’s home in Pocatello, Idaho, on 29 December. The customer pays extra for two-day delivery service. The ham fails to arrive on the 29 December due date. The customer asks for a credit on service not received. Bad weather hit most of the US on 28 December. What should the firm do?
Journal: Journal of Global Scholars of Marketing Science
Pages: 337-340
Issue: 4
Volume: 26
Year: 2016
Month: 10
X-DOI: 10.1080/21639159.2016.1207855
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1207855
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:4:p:337-340
Template-Type: ReDIF-Article 1.0
Author-Name: Shih-Shuo Yeh
Author-X-Name-First: Shih-Shuo
Author-X-Name-Last: Yeh
Title: Restaurant’s famous dish FTQ: Improperly prepared meal
Abstract:
The customer was dining at a famous local restaurant on New Year’s Eve 2015 with his family and family friends. One of the courses the restaurant serves, Buddha Jumps over the Wall or Fo Tiao Qiang, was not properly prepared. The customers’ party has already eaten some and now is complaining about it. What should the restaurant do?
Journal: Journal of Global Scholars of Marketing Science
Pages: 341-343
Issue: 4
Volume: 26
Year: 2016
Month: 10
X-DOI: 10.1080/21639159.2016.1207856
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1207856
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:4:p:341-343
Template-Type: ReDIF-Article 1.0
Author-Name: The Editors
Title: Call for Papers: special issue on Heuristics-in-use in Fashion Business and Consumption
Journal: Journal of Global Scholars of Marketing Science
Pages: 344-347
Issue: 4
Volume: 26
Year: 2016
Month: 10
X-DOI: 10.1080/21639159.2016.1207938
File-URL: http://hdl.handle.net/10.1080/21639159.2016.1207938
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Handle: RePEc:taf:jgsmks:v:26:y:2016:i:4:p:344-347
Template-Type: ReDIF-Article 1.0
Author-Name: Aberdeen Leila Borders
Author-X-Name-First: Aberdeen Leila
Author-X-Name-Last: Borders
Author-Name: Deborah H. Lester
Author-X-Name-First: Deborah H.
Author-X-Name-Last: Lester
Title: Sustainability by design: why firms and institutions do it
Abstract:
This special issue of the Journal of Global Scholars of Marketing Science addresses the influence that sustainability efforts have on the marketing, sales, and social media facets of our society. Articles in this special issue focus on direct contributions that businesses and educational institutions employ in their sustainability efforts. Sustainability has enjoyed the accolades of becoming the driving energy toward prosperity among business professionals, government organizations and management consultants since the beginning of the millennium. The concept of sustainability has undergone a variety of renditions and held various monikers for over three decades, while politicians, corporations, and the general public debate the issues and solutions endlessly. Given the multitude of stakeholders, value is the primary question surrounding sustainability. What value will sustainability provide to the company, the government, and the individual? All principals have concerns about meeting this need for their constituents. Sustainability and the process of learning about sustainability involve applied learning. Accomplishing sustainability applied learning occurs by developing value for each of the markets and moving beyond recycle, reuse, and reduce toward re-programming, re-processing, re-thinking, and re-engineering as we offer in this special issue.
Journal: Journal of Global Scholars of Marketing Science
Pages: 1-6
Issue: 1
Volume: 29
Year: 2019
Month: 1
X-DOI: 10.1080/21639159.2018.1552533
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1552533
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:1:p:1-6
Template-Type: ReDIF-Article 1.0
Author-Name: Yvette Lynne Bonaparte
Author-X-Name-First: Yvette Lynne
Author-X-Name-Last: Bonaparte
Title: Sustainable outcomes of an experiential learning project in a principles of marketing course
Abstract:
Experiential learning projects provide students with the opportunity to think critically about their own experiences in addition to testing and developing innovative ideas to solve problems. The view of many employers is that experiential learning projects may increase the student’s ability to make contributions early on as employees and that students that participate in such projects may obtain a higher level of business maturity. While there are challenges associated with implementing experiential learning projects within in Principle of Marketing courses, and these challenges may be used to support the view that experiential learning is most appropriate for upper-level marketing courses; incorporating such projects into introductory marketing courses can be valuable. The results of this study show that not only can comparable student outcomes be achieved based on traditional measures, such as tests and exams, but that experiential projects can provide students with the opportunity to engage in solving important problems facing organizations within their community.
Journal: Journal of Global Scholars of Marketing Science
Pages: 7-14
Issue: 1
Volume: 29
Year: 2019
Month: 1
X-DOI: 10.1080/21639159.2018.1551726
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1551726
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:1:p:7-14
Template-Type: ReDIF-Article 1.0
Author-Name: Jennifer Hutchins
Author-X-Name-First: Jennifer
Author-X-Name-Last: Hutchins
Author-Name: Mona Sinha
Author-X-Name-First: Mona
Author-X-Name-Last: Sinha
Author-Name: Shiva Nandan
Author-X-Name-First: Shiva
Author-X-Name-Last: Nandan
Title: The sustainability route to corporate legitimacy
Abstract:
The world’s resources, especially nonrenewable ones, are depleting exponentially due to accelerated consumption. Environmental degradation, obesity, pollution, human rights violations, and poverty are often caused or exacerbated by companies themselves. Pushback from communities worldwide due to threats to ecosystems, environments, economies, and indeed the planet, has made it essential for individuals and groups to fundamentally change the way they function. Sustainability has become a necessary transformation for creating shared value, and companies are discovering that it is indeed possible to “do well by doing good”. However, not all companies have the ability and/or inclination to engage in sustainability initiatives, and the ones that do are all across the spectrum in terms of the efficacy and appropriateness of their programs. Indeed, many stakeholders question the depth and genuineness of the efforts which then raises doubts about the value of increasing investments in sustainability programs if companies’ efforts fail to be perceived as legitimate. This paper takes a stakeholder approach toward sustainability and introduces the concept of legitimacy as a measure of the degree to which companies are, in fact, dedicated to sustainability.
Journal: Journal of Global Scholars of Marketing Science
Pages: 15-24
Issue: 1
Volume: 29
Year: 2019
Month: 1
X-DOI: 10.1080/21639159.2018.1551727
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1551727
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:1:p:15-24
Template-Type: ReDIF-Article 1.0
Author-Name: Melek Meral Anitsal
Author-X-Name-First: Melek Meral
Author-X-Name-Last: Anitsal
Author-Name: Ismet Anitsal
Author-X-Name-First: Ismet
Author-X-Name-Last: Anitsal
Author-Name: Selin Anitsal
Author-X-Name-First: Selin
Author-X-Name-Last: Anitsal
Title: Is your business sustainable? A sentiment analysis of air passengers of top 10 US-based airlines
Abstract:
The airline industry has become an inevitable part of the lives of American passengers. Along with that, dissatisfying flight experiences have always been associated with this industry since the beginning. This qualitative research explores flight experience-related moments of truth in the minds of airline passengers as reflected in their comments shared on social media, namely Skytrax. In particular, this study utilizes sentiment analysis techniques to discuss negative, neutral, and positive sentiments regarding the top 10 US-based airlines according to US Department of Transportation statistics. Findings point that airline service complaints were related mostly to failures in the core service such as connecting flights, flight attendants, checked bags, mechanical problems, in-flight entertainment on long distance flights, ground staff, and customer service. What created the highest level of positive sentiments were the flight attendants, flight crew, and ground crew. Avenues for future research were suggested along with managerial implications.
Journal: Journal of Global Scholars of Marketing Science
Pages: 25-41
Issue: 1
Volume: 29
Year: 2019
Month: 1
X-DOI: 10.1080/21639159.2018.1552532
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1552532
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:1:p:25-41
Template-Type: ReDIF-Article 1.0
Author-Name: Paul J. Costanzo
Author-X-Name-First: Paul J.
Author-X-Name-Last: Costanzo
Author-Name: Cynthia P. Costanzo
Author-X-Name-First: Cynthia P.
Author-X-Name-Last: Costanzo
Title: Gender differences in marketer and non-marketer-dominated sources of sustainable health and wellness information
Abstract:
Concerns about how consumers respond to health care promotional information in the United States led the authors to conduct an exploratory study to investigate gender differences in the knowledge, and the level of importance of health and wellness issues. Seven marketer-dominated and three non-marketer-dominated sources of Health Care Information (HCI) were examined. Significant findings were found for three marketer-dominated and three non-marketer-dominated sources Health and Wellness Information. Additionally, significant differences were found between men and women’s ratings of the importance of childhood obesity, healthy nutrition, and the importance of regular exercise. The results on this study may be relevant to health care marketing professionals and for promotional planners developing sustainable health and wellness integrated marketing communication campaigns. This paper is a submission to the JGSMS Special Issue on Sustainability.
Journal: Journal of Global Scholars of Marketing Science
Pages: 42-50
Issue: 1
Volume: 29
Year: 2019
Month: 1
X-DOI: 10.1080/21639159.2018.1552531
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1552531
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:1:p:42-50
Template-Type: ReDIF-Article 1.0
Author-Name: Kei Aoki
Author-X-Name-First: Kei
Author-X-Name-Last: Aoki
Author-Name: Efua Obeng
Author-X-Name-First: Efua
Author-X-Name-Last: Obeng
Author-Name: Aberdeen Leila Borders
Author-X-Name-First: Aberdeen Leila
Author-X-Name-Last: Borders
Author-Name: Deborah H. Lester
Author-X-Name-First: Deborah H.
Author-X-Name-Last: Lester
Title: Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?
Abstract:
In the digital era, there are several consumer touchpoints and some of them, such as word of mouth, occur even if they are not intended by the firms. Conversation among customers has become one of the most influential sources of information on purchase decisions. Favorable discussions amplify the brand’s equity, but negative discussions can damage the brand. Although customers’ conversations can be uncontrollable, firms may be able to influence the direction of the conversation by providing overwhelming product performance and/or post-purchase experiences. In other words, by providing appropriate brand experiences, firms aspire to achieve co-creation of brand value with customers. In this research, through questionnaires, we explore how to create effective and sustainable touchpoints with customers and how to identify the relevance between brand experience and customers’ contributions to the brand. This study examines the following two key research questions: Which touchpoints increase brand experience? Does brand experience have a positive impact on customers’ contributions?
Journal: Journal of Global Scholars of Marketing Science
Pages: 51-62
Issue: 1
Volume: 29
Year: 2019
Month: 1
X-DOI: 10.1080/21639159.2018.1551728
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1551728
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:1:p:51-62
Template-Type: ReDIF-Article 1.0
Author-Name: Diane R. Edmondson
Author-X-Name-First: Diane R.
Author-X-Name-Last: Edmondson
Author-Name: Lucy M. Matthews
Author-X-Name-First: Lucy M.
Author-X-Name-Last: Matthews
Author-Name: Cheryl B. Ward
Author-X-Name-First: Cheryl B.
Author-X-Name-Last: Ward
Title: An exploratory study of retail sales employees’ service sabotage: Examining the impact of emotional exhaustion and organizational support
Abstract:
The purpose of this paper is to investigate how emotional exhaustion may increase the likelihood of a retail salesperson’s usage of service sabotage. This paper also investigates how perceived organizational support alleviates a retail salesperson’s emotional exhaustion and service sabotage. Two hundred sixteen non-management sales employees across a variety of retail organizations were sampled. Results found that emotional exhaustion positively impacts service sabotage. In addition, emotional exhaustion partially mediates the relationship between perceived organizational support and service sabotage. These findings have important implications for service providers. In order for a retail organization to be sustainable, employers need to look for and seek to minimize signs of emotional exhaustion in their employees. In addition, employers need to make employees aware of the support provided by the organization that may help to reduce service sabotage.
Journal: Journal of Global Scholars of Marketing Science
Pages: 63-77
Issue: 1
Volume: 29
Year: 2019
Month: 1
X-DOI: 10.1080/21639159.2018.1552529
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1552529
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:1:p:63-77
Template-Type: ReDIF-Article 1.0
Author-Name: Elizabeth C. Alexander
Author-X-Name-First: Elizabeth C.
Author-X-Name-Last: Alexander
Author-Name: Deanna R. D. Mader
Author-X-Name-First: Deanna R. D.
Author-X-Name-Last: Mader
Author-Name: Fred H. Mader
Author-X-Name-First: Fred H.
Author-X-Name-Last: Mader
Title: Using social media during the hiring process: A comparison between recruiters and job seekers
Abstract:
A large majority of organizations and those seeking employment maintain at least one, if not several, social media pages; consequently, social media is being used more frequently in the job search and employee recruiting processes. The use of social media as a source of information may become increasingly important as recruiters, and job seekers alike, learn how to effectively use social media in the search process, leading to sustainable hiring practices. This study evaluates the difference in recruiters and job seeker’s rating of social media activities, content type, and usefulness. In most cases, significant differences were found between recruiters and job seekers. In general, recruiters rated questionable social media more negatively and job seekers were less positive in regards to content that might be beneficial to the job search, revealing a disconnect between the two groups. This disconnect could have an impact on job seekers finding employment and organizations finding qualified, acceptable employees.
Journal: Journal of Global Scholars of Marketing Science
Pages: 78-87
Issue: 1
Volume: 29
Year: 2019
Month: 1
X-DOI: 10.1080/21639159.2018.1552530
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1552530
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:1:p:78-87
Template-Type: ReDIF-Article 1.0
Author-Name: Scott A. Inks
Author-X-Name-First: Scott A.
Author-X-Name-Last: Inks
Author-Name: Ramon A. Avila
Author-X-Name-First: Ramon A.
Author-X-Name-Last: Avila
Author-Name: George Talbert
Author-X-Name-First: George
Author-X-Name-Last: Talbert
Title: The evolution of the sales process: Relationship selling versus “the Challenger Sale”
Abstract:
Introduced in 2012, the Challenger Sale has become one of the most talked about approaches to selling since SPIN Selling was introduced in the 1980s. In particular, the authors of the Challenger Sale generated substantial controversy when they presented findings that seemed to conclude relationship selling is relatively ineffective. This paper presents a brief review of various approaches to selling (including the Challenger Sale) along with criticisms of the Challenger approach. The paper also compares and contrasts Relationship selling with the Challenger approach and offers recommendations for sales educators and trainers.
Journal: Journal of Global Scholars of Marketing Science
Pages: 88-98
Issue: 1
Volume: 29
Year: 2019
Month: 1
X-DOI: 10.1080/21639159.2018.1552527
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1552527
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:1:p:88-98
Template-Type: ReDIF-Article 1.0
Author-Name: David J. Burns
Author-X-Name-First: David J.
Author-X-Name-Last: Burns
Author-Name: Pola B. Gupta
Author-X-Name-First: Pola B.
Author-X-Name-Last: Gupta
Author-Name: Jennifer Hutchins
Author-X-Name-First: Jennifer
Author-X-Name-Last: Hutchins
Title: Showrooming: the effect of gender
Abstract:
Showrooming, or shopping in bricks-and-mortar stores and receiving their services without payment, but purchasing from a lower-priced online retailer, can be detrimental to the survival of bricks-and-mortar stores. This study examines how the gender of young adult consumers with differing shopping orientations view showrooming. The results suggest that showrooming is not just a male or a female phenomenon among young adults. The findings suggest, however, that bricks-and-mortar retailers may possibly be better able to dissuade female consumers from engaging in some showrooming activity more easily than males. On the other hand, online retailers may find it easier to prompt male consumers into showrooming activity than females. Although shopping orientations have been shown to affect individuals’ propensities to engage in showrooming activity and the perceived ethicality of doing so, there appears to be no difference by gender. The results suggest that gender has relatively little effect in consumers’ showrooming activity.
Journal: Journal of Global Scholars of Marketing Science
Pages: 99-113
Issue: 1
Volume: 29
Year: 2019
Month: 1
X-DOI: 10.1080/21639159.2018.1551725
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1551725
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:1:p:99-113
Template-Type: ReDIF-Article 1.0
Author-Name: William T. Neese
Author-X-Name-First: William T.
Author-X-Name-Last: Neese
Author-Name: William Foxx
Author-X-Name-First: William
Author-X-Name-Last: Foxx
Author-Name: Dianne B. Eppler
Author-X-Name-First: Dianne B.
Author-X-Name-Last: Eppler
Title: The effectiveness of comparative advertising in the US automobile market influenced by consumer ethnocentrism, industry-specific personal characteristics, and foreign versus domestic brand ownership
Abstract:
Comparative advertising is a common promotional tactic used by automobile marketers in the USA for many decades. Comparative advertising either directly mentions a competing brand by name in a comparison favorable to the sponsor of that advertisement, or indirectly implies a competing brand by referring to the competitive group of brands without naming one in particular. Much like comparative advertising, consumer ethnocentrism is inherently adversarial because ethnocentric consumers consider domestic products superior to competing brands produced in another country. Consumer ethnocentrism materializes in the form of cognitive, affective, and conative personal characteristics that can influence purchase decisions. It also represents a consumer’s concern about the economic well-being of his or her fellow citizens. Comparative advertising can exert a significant influence on the formation of ethnocentric responses at the moment of exposure to the ad content. The purpose of this study is to test the effectiveness of direct and indirect comparative advertising featuring domestic versus foreign automobile brands among US consumers when the influence of consumer ethnocentrism, personal characteristics that connect respondents to the US automobile industry, and foreign versus domestic automobile brand ownership are simultaneously considered in a multivariate analysis of covariance (MANCOVA) model.
Journal: Journal of Global Scholars of Marketing Science
Pages: 114-128
Issue: 1
Volume: 29
Year: 2019
Month: 1
X-DOI: 10.1080/21639159.2018.1552528
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1552528
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:1:p:114-128
Template-Type: ReDIF-Article 1.0
Author-Name: M. Judith Billups
Author-X-Name-First: M. Judith
Author-X-Name-Last: Billups
Author-Name: Paula T. Morris
Author-X-Name-First: Paula T.
Author-X-Name-Last: Morris
Title: Pedagogical strategy to improve qualification alignment of students to the demands of potential employers
Abstract:
Bridging the gap between skills potential employers are seeking and skills graduates possess is relevant to Marketing Educators as they constantly search for strategies to improve the professional preparation they provide their undergraduate students. This research addresses this gap by providing one pedagogical strategy for use by educators. Researchers and Practitioners alike can benefit from and build on this research by continuing to search for and study additional strategies that may continue to bridge and eventually close the gap between skills sought and those possessed by students.
Journal: Journal of Global Scholars of Marketing Science
Pages: 129-137
Issue: 1
Volume: 29
Year: 2019
Month: 1
X-DOI: 10.1080/21639159.2019.1565414
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1565414
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:1:p:129-137
Template-Type: ReDIF-Article 1.0
Author-Name: Myles Bassell
Author-X-Name-First: Myles
Author-X-Name-Last: Bassell
Author-Name: Sonia Lambert
Author-X-Name-First: Sonia
Author-X-Name-Last: Lambert
Author-Name: Hershey H. Friedman
Author-X-Name-First: Hershey H.
Author-X-Name-Last: Friedman
Title: Attitudes and opinions regarding leadership qualities of marketing executives: A quantitative analysis
Abstract:
In this research study, students at a large urban university completed our questionnaire regarding leadership. The student’s opinions regarding leadership qualities are consistent with our literature review. Marketing leaders need to be creative, global thinkers, with integrity who can create innovative learning organizations, encourage diversity, and ensure employees are engaged in meaningful work that achieves sustainability and results in a competitive advantage.
Journal: Journal of Global Scholars of Marketing Science
Pages: 138-150
Issue: 1
Volume: 29
Year: 2019
Month: 1
X-DOI: 10.1080/21639159.2018.1555440
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1555440
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Handle: RePEc:taf:jgsmks:v:29:y:2019:i:1:p:138-150
Template-Type: ReDIF-Article 1.0
Author-Name: Ana Maria Soares
Author-X-Name-First: Ana Maria
Author-X-Name-Last: Soares
Title: Revisiting cultures’ consequences in international marketing studies
Abstract:
This commentary revisits Hofstede’s “dimensions of culture in international marketing studies” paper on approaches to conceptualizing and operationalizing culture in marketing studies. Selected key questions in conducting cross-cultural studies are discussed in light of some of the recent contributions and developments in cross-cultural assessment. The study here argues that emic rather than etic studies may contribute for a more balanced view of culture and cultural influence.
Journal: Journal of Global Scholars of Marketing Science
Pages: 214-220
Issue: 2
Volume: 28
Year: 2018
Month: 4
X-DOI: 10.1080/21639159.2018.1434807
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1434807
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:2:p:214-220
Template-Type: ReDIF-Article 1.0
Author-Name: Hee Kyung Nho
Author-X-Name-First: Hee Kyung
Author-X-Name-Last: Nho
Author-Name: Souphinh Vongphachanh
Author-X-Name-First: Souphinh
Author-X-Name-Last: Vongphachanh
Author-Name: SangHee Cho
Author-X-Name-First: SangHee
Author-X-Name-Last: Cho
Title: The effect of servicescape of exhibition and convention facilities in Korea and China on service orientation, job satisfaction, and organizational commitment
Abstract:
This study analyzes the effect of the servicescape components of exhibition and convention facilities on the service orientation, job satisfaction, and organizational commitment of employees in Korea and China. First, the results show that air-conditioned environment, functionality, and space accessibility have a significant effect on the relationship between servicescape and service orientation. However, esthetic impression and safety have no significant effect. Second, service orientation has a significant effect on job satisfaction and organizational commitment, but job satisfaction has no significant effect on organizational commitment. Third, when comparing Korea and China, the air-conditioned environment was controlled only on the Chinese side, but not estheticism. Functionality, safety, and space accessibility have a moderate effect only on the Korean side. In addition, the relationship between service orientation, job satisfaction, and organizational commitment shows moderate effects in both Korea and China, and job satisfaction and organizational commitment did not show any control effect. The study results suggest some servicescape factors that should be complemented to improve the service orientation of employees in exhibition and convention facilities in Korea and China. Furthermore, the results confirm that service orientation relates to job satisfaction and organizational commitment in both Korea and China.
Journal: Journal of Global Scholars of Marketing Science
Pages: 182-196
Issue: 2
Volume: 28
Year: 2018
Month: 4
X-DOI: 10.1080/21639159.2018.1436978
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1436978
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:2:p:182-196
Template-Type: ReDIF-Article 1.0
Author-Name: Sung-Joon Yoon
Author-X-Name-First: Sung-Joon
Author-X-Name-Last: Yoon
Title: Social-cultural-psychological perspectives on future word-of-mouth research
Abstract:
What causes people to create and share WOM (word of mouth)? Many of the previous studies have tried to find answers from message sources (i.e. friends acquaintances or others), communication channel (media mix and social media), and message traits (i.e. credibility, correctness, and referability), to name a few. In particular, previous studies on WOM in marketing context derive much of its thrust from social communication among people who have previously experienced noteworthy events or activities. Previous researchers have also recognized the critical role of WOM in consumers’ purchase decision or product choices. However, the past literature is relatively scant in areas of individual consumer’s sociocultural and psychological conditions that dictate how consumers collect, create, and disseminate information through WOM. Thus, in this review article, we introduce some of the major findings on four areas: prior experiences, social network, cultural influence, and social capital, and provide some critical insights on future research directions. Finally, this essay provides insights for future research based on recent theoretical developments centering on consumers’ motives as principal drivers of WOM.
Journal: Journal of Global Scholars of Marketing Science
Pages: 166-174
Issue: 2
Volume: 28
Year: 2018
Month: 4
X-DOI: 10.1080/21639159.2018.1436979
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1436979
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:2:p:166-174
Template-Type: ReDIF-Article 1.0
Author-Name: Sandra Maria Correia Loureiro
Author-X-Name-First: Sandra Maria Correia
Author-X-Name-Last: Loureiro
Author-Name: Dong-Mo Koo
Author-X-Name-First: Dong-Mo
Author-X-Name-Last: Koo
Title: Following up the article “Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments” by Loureiro, Koo, and Ribeiro
Abstract:
The present article aims to present the follow-up of the article published in the Journal of Global Scholars of Marketing Science entitled: Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments. The article develops the inter-connection between the mentioned article and other articles published in the field. Finally, the current article provides new insights about the new research published employing the S-O-R framework.
Journal: Journal of Global Scholars of Marketing Science
Pages: 208-213
Issue: 2
Volume: 28
Year: 2018
Month: 4
X-DOI: 10.1080/21639159.2018.1436980
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1436980
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:2:p:208-213
Template-Type: ReDIF-Article 1.0
Author-Name: M. Joseph Sirgy
Author-X-Name-First: M. Joseph
Author-X-Name-Last: Sirgy
Title: Self-congruity theory in consumer behavior: A little history
Abstract:
I revisit my Journal of Business Research (JBR) article published in 1985 that has garnered many citations. As such, I discuss the concept of self-congruity and the stream of research that the JBR article has spurred over the last 32 + years.
Journal: Journal of Global Scholars of Marketing Science
Pages: 197-207
Issue: 2
Volume: 28
Year: 2018
Month: 4
X-DOI: 10.1080/21639159.2018.1436981
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1436981
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:2:p:197-207
Template-Type: ReDIF-Article 1.0
Author-Name: Juran Kim
Author-X-Name-First: Juran
Author-X-Name-Last: Kim
Title: Social dimension of sustainability: From community to social capital
Abstract:
The current study focuses on the social dimension of sustainability related to social capital. Sustainable marketing practices address a set of marketing activities that build a net positive contribution to society, which are evaluated by their successful financial, environmental and social performance. The social dimension of sustainability highlights firms’ influence on society and societal issues such as community relations, charities, and social support. Social capital involves an immaterial power to bind society as one by converting individuals into community members with shared interests, shared social relation assumptions, and a shared common sense. A central element of linking social capital beyond the community can be the capability to leverage institutional resources, ideas, and information. Information sharing, coordination of activities, and collective decision-making can be the beneficial roles of social capital. The study clarified the concept of the social dimension of sustainability related to social capital and offered the future research direction.
Journal: Journal of Global Scholars of Marketing Science
Pages: 175-181
Issue: 2
Volume: 28
Year: 2018
Month: 4
X-DOI: 10.1080/21639159.2018.1436982
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1436982
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:2:p:175-181
Template-Type: ReDIF-Article 1.0
Author-Name: Francesca Checchinato
Author-X-Name-First: Francesca
Author-X-Name-Last: Checchinato
Author-Name: Marta Disegna
Author-X-Name-First: Marta
Author-X-Name-Last: Disegna
Author-Name: Tiziano Vescovi
Author-X-Name-First: Tiziano
Author-X-Name-Last: Vescovi
Title: The challenge of publishing research about a never-ending subject for marketing scholars: The country of origin
Abstract:
The country of origin (COO) represents one of the main topics in the marketing literature and a large body of knowledge about it has already been published. This commentary essay tries to explain why it seems to be a never-ending subject for marketing scholars and the reason why the paper we published in this Journal few years ago contributed to the literature and has achieved the Google i-10 high citation-impact ranking. Analysing the effect of COO on a specific factor such as brand associations, the use of a methodology that cope with the critics of some scholars about the overstressed of COO in the past research, and the selection of an emerging market – the Chinese one – as country in which testing the COO have helped our paper to be cited. Based on these elements, some future research topics are also suggested.
Journal: Journal of Global Scholars of Marketing Science
Pages: 160-165
Issue: 2
Volume: 28
Year: 2018
Month: 4
X-DOI: 10.1080/21639159.2018.1437356
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1437356
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:2:p:160-165
Template-Type: ReDIF-Article 1.0
Author-Name: J. Scott Armstrong
Author-X-Name-First: J. Scott
Author-X-Name-Last: Armstrong
Author-Name: Kesten C. Green
Author-X-Name-First: Kesten C.
Author-X-Name-Last: Green
Title: Forecasting methods and principles: Evidence-based checklists
Abstract:
ProblemHow to help practitioners, academics, and decision makers use experimental research findings to substantially reduce forecast errors for all types of forecasting problems.MethodsFindings from our review of forecasting experiments were used to identify methods and principles that lead to accurate forecasts. Cited authors were contacted to verify that summaries of their research were correct. Checklists to help forecasters and their clients undertake and commission studies that adhere to principles and use valid methods were developed. Leading researchers were asked to identify errors of omission or commission in the analyses and summaries of research findings.FindingsForecast accuracy can be improved by using one of 15 relatively simple evidence-based forecasting methods. One of those methods, knowledge models, provides substantial improvements in accuracy when causal knowledge is good. On the other hand, data models – developed using multiple regression, data mining, neural nets, and “big data analytics” – are unsuited for forecasting.OriginalityThree new checklists for choosing validated methods, developing knowledge models, and assessing uncertainty are presented. A fourth checklist, based on the Golden Rule of Forecasting, was improved.UsefulnessCombining forecasts within individual methods and across different methods can reduce forecast errors by as much as 50%. Forecasts errors from currently used methods can be reduced by increasing their compliance with the principles of conservatism (Golden Rule of Forecasting) and simplicity (Occam’s Razor). Clients and other interested parties can use the checklists to determine whether forecasts were derived using evidence-based procedures and can, therefore, be trusted for making decisions. Scientists can use the checklists to devise tests of the predictive validity of their findings.
Journal: Journal of Global Scholars of Marketing Science
Pages: 103-159
Issue: 2
Volume: 28
Year: 2018
Month: 4
X-DOI: 10.1080/21639159.2018.1441735
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1441735
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:2:p:103-159
Template-Type: ReDIF-Article 1.0
Author-Name: The Editors
Title: Editorial Board
Journal: Journal of Global Scholars of Marketing Science
Pages: ebi1-ebi3
Issue: 4
Volume: 22
Year: 2012
X-DOI: 10.1080/21639159.2012.731267
File-URL: http://hdl.handle.net/10.1080/21639159.2012.731267
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Handle: RePEc:taf:jgsmks:v:22:y:2012:i:4:p:ebi1-ebi3
Template-Type: ReDIF-Article 1.0
Author-Name: Shaun McQuitty
Author-X-Name-First: Shaun
Author-X-Name-Last: McQuitty
Title: Reflections on “Statistical Power and Structural Equation Models in Business Research”
Abstract:
This article reflects on McQuitty’s 2004 paper, which describes the importance of statistical power for hypothesis testing and, more specifically, the evaluation of structural equation models (SEMs). McQuitty also explains the use of what was at the time a new method developed by MacCallum, Browne, and Sugawara for estimating the power associated with the RMSEA fit statistic, and then applies the method to SEMs used in marketing journals. A sizeable portion of the published models had too little power to reject false models (a Type II error) or too much power, which leads to the over rejection of correct models (a Type I error). A brief discussion of the impact of McQuitty and ongoing research of power for SEMs follows.
Journal: Journal of Global Scholars of Marketing Science
Pages: 272-277
Issue: 3
Volume: 28
Year: 2018
Month: 7
X-DOI: 10.1080/21639159.2018.1434806
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1434806
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:3:p:272-277
Template-Type: ReDIF-Article 1.0
Author-Name: Eileen Bridges
Author-X-Name-First: Eileen
Author-X-Name-Last: Bridges
Title: Hedonic and utilitarian shopping goals: a decade later
Abstract:
I am pleased to be invited to share some thoughts about my article on the topic of hedonic and utilitarian shopping goals, which was co-authored by Renée Florsheim and published in the Journal of Business Research in 2008. Our article is among the most-cited ever to appear in the Journal of Business Research (JBR), which is quite an honor for us as authors as well as a strong statement about the importance of the topic. What I have done in this invited article is to begin by describing the process by which we developed our ideas, then briefly revisit our key findings, and discuss in some detail the directions that have been taken by later researchers citing our seminal work. Finally, I conclude with ideas on some of the factors that influence how a paper becomes widely cited and suggest areas of further research that could build upon this work.
Journal: Journal of Global Scholars of Marketing Science
Pages: 282-290
Issue: 3
Volume: 28
Year: 2018
Month: 7
X-DOI: 10.1080/21639159.2018.1439398
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1439398
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:3:p:282-290
Template-Type: ReDIF-Article 1.0
Author-Name: Michael J. Mol
Author-X-Name-First: Michael J.
Author-X-Name-Last: Mol
Title: Reflections on “the sources of management innovation” Mol & Birkinshaw, 2009
Abstract:
In this retrospective, I consider what has driven interest in a previously published article, in relation to more recent developments in the literature on management innovation, the creation, and implementation of new management practices. I suggest that this form of innovation had previously not received enough attention and that the first-time use of both the Community Innovation Survey, as a data source, and the behavioral theory of the firm, to theoretically underpin our understanding of management innovation, created further interest in this work. I then put forward two important recent developments. First, there have been attempts to bridge innovation processes in management practices with processes of diffusion of management practices. Second, a wider variety of research methods have come into play to study management innovations. I conclude there is substantial room for further work in this exciting area, for instance by looking at management innovation in emerging markets.
Journal: Journal of Global Scholars of Marketing Science
Pages: 278-281
Issue: 3
Volume: 28
Year: 2018
Month: 7
X-DOI: 10.1080/21639159.2018.1449662
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1449662
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:3:p:278-281
Template-Type: ReDIF-Article 1.0
Author-Name: Anna Irimiás
Author-X-Name-First: Anna
Author-X-Name-Last: Irimiás
Author-Name: Ariel Mitev
Author-X-Name-First: Ariel
Author-X-Name-Last: Mitev
Author-Name: Gábor Michalkó
Author-X-Name-First: Gábor
Author-X-Name-Last: Michalkó
Title: Voices of the Fisher King: Narratives of older travellers’ religious journeys
Abstract:
Older adults in countries with a relatively high standard of living are regarded as a highly influential consumer segment. However, the economically disadvantaged, invalids and lone travelers all face a variety of external and internal barriers to travel and social interaction. By contrast, “quest archetype” journeys, such as religious tourism and pilgrimages, provide opportunities for companionship, whilst also helping to alleviate an individual’s negative perceptions of ageing and later life. The main objectives of the research were to explore how older adults report their archetypal experiences and how they are perceived by the young. The generic purposive sampling comprised 345 Hungarian respondents. In the multi-generational sample, in-depth interviews were carried out with the youngest (23%) and the oldest (21%) age groups to explore the different perceptions of ageing. Narrative segments were analyzed within the framework of one particular archetypal quest, the legend of the Holy Grail. The study here attempts advances knowledge of the best approaches to assessing those travel narratives which employ archetypal legends. At the same time, service providers in the field of religious tourism can also benefit from the results in their management of holy sites with the needs and wishes of the older generation in mind.
Journal: Journal of Global Scholars of Marketing Science
Pages: 221-238
Issue: 3
Volume: 28
Year: 2018
Month: 7
X-DOI: 10.1080/21639159.2018.1452164
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1452164
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:3:p:221-238
Template-Type: ReDIF-Article 1.0
Author-Name: Mark Cleveland
Author-X-Name-First: Mark
Author-X-Name-Last: Cleveland
Title: Acculturation to the global consumer culture: Ten years after and agenda for the next decade
Abstract:
Globalization is shaping culture, modifying value systems, affecting social identities, and ultimately, altering the dispositions and behaviors of consumers worldwide. With more than 400 citations to date, Cleveland and Laroche’s (2007) publication, which applied social identity and acculturation theories to the study of global consumer culture (GCC), is recognized as one of the defining works on the subject of marketplace globalization. Beyond the theoretical contributions, this research provided, for the first time, a multidimensional scale for measuring how individuals acquire and become a part of the emerging GCC (acculturation to the GCC, or AGCC). This paper (1) reviews the debates surrounding the effects of globalization on consumer behavior, (2) summarizes the extant applications of the AGCC framework and its constituents across numerous settings, and (3) outlines an agenda for future research on GCC.
Journal: Journal of Global Scholars of Marketing Science
Pages: 257-271
Issue: 3
Volume: 28
Year: 2018
Month: 7
X-DOI: 10.1080/21639159.2018.1466656
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1466656
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:3:p:257-271
Template-Type: ReDIF-Article 1.0
Author-Name: Roderick J. Brodie
Author-X-Name-First: Roderick J.
Author-X-Name-Last: Brodie
Author-Name: Biljana Juric
Author-X-Name-First: Biljana
Author-X-Name-Last: Juric
Title: Customer engagement: Developing an innovative research that has scholarly impact
Abstract:
This essay outlines the development of a stream of research about customer engagement that is having a substantial scholarly impact. We explore the conditions to achieve this success which includes the critical role of the theorizing process. The theorizing process is the core to crafting two seminal contributions. Implications for achieving innovative research that has a scholarly impact concludes the essay.
Journal: Journal of Global Scholars of Marketing Science
Pages: 291-303
Issue: 3
Volume: 28
Year: 2018
Month: 7
X-DOI: 10.1080/21639159.2018.1466657
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1466657
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:3:p:291-303
Template-Type: ReDIF-Article 1.0
Author-Name: Jean-Charles Chebat
Author-X-Name-First: Jean-Charles
Author-X-Name-Last: Chebat
Title: Consumers’ inferences: Self-deception and self-efficacy
Abstract:
The article reviews the inference-based processes consumers employ to choose from products and services offered in stores, under the constraints of both limited cognitive efforts and limited time. The author contends that these processes bring about both self-deception and self-efficacy. On the one hand, the simplified cognitive processes lead to suboptimal decisions. On the other hand, they allow consumers to make “satisficing” decisions in the sense of Simon (1956, 1990) which comforts them in making these a cognitive part of the shopping routine.
Journal: Journal of Global Scholars of Marketing Science
Pages: 248-256
Issue: 3
Volume: 28
Year: 2018
Month: 7
X-DOI: 10.1080/21639159.2018.1466658
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1466658
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:3:p:248-256
Template-Type: ReDIF-Article 1.0
Author-Name: Russell Belk
Author-X-Name-First: Russell
Author-X-Name-Last: Belk
Author-Name: Maria Kniazeva
Author-X-Name-First: Maria
Author-X-Name-Last: Kniazeva
Title: Morphing anthropomorphism: An update
Abstract:
This is an update of a 2010 paper we published on anthropomorphic consumer perception of brands and marketer attempts to humanize brands through packaging. Since that time a great deal of academic and business attention to the topic of anthropomorphism has resulted in the related work on brand mascots, brand personality, marketplace mythologies, and anthropomorphism in product design and advertising. In addition, new arenas of anthropomorphism have emerged with developments in projective research methods, digital avatars, robot design, digital self-presentation, and conversational digital assistants like Amazon’s Alexa and Apple’s Siri. Such novel directions have prompted new research questions and further studies. This paper offers a brief update of the evolving issues in the co-creation of anthropomorphic objects and brand interpretations by consumers, designers, roboticists, engineers, and marketers.
Journal: Journal of Global Scholars of Marketing Science
Pages: 239-247
Issue: 3
Volume: 28
Year: 2018
Month: 7
X-DOI: 10.1080/21639159.2018.1466659
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1466659
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:3:p:239-247
Template-Type: ReDIF-Article 1.0
Author-Name: John W. Pracejus
Author-X-Name-First: John W.
Author-X-Name-Last: Pracejus
Author-Name: Qian (Claire) Deng
Author-X-Name-First: Qian (Claire)
Author-X-Name-Last: Deng
Author-Name: G. Douglas Olsen
Author-X-Name-First: G. Douglas
Author-X-Name-Last: Olsen
Author-Name: Paul R. Messinger
Author-X-Name-First: Paul R.
Author-X-Name-Last: Messinger
Title: Fit in cause-related marketing: An integrative retrospective
Abstract:
Thirteen years ago, “The role of brand-cause fit in the effectiveness of cause-related marketing campaigns” was published in the Journal of Business Research. Since then it has been cited over 400 times according to Google Scholar, making it among the top 100 most cited articles published by that journal. The paper’s contribution and impact may be explained by the fact that it demonstrated for the first time that fit in cause-related marketing can impact choice. In addition, the paper used a methodology (choice conjoint) that was, at the time, somewhat novel in the consumer research context. As a result, the paper not only demonstrated the importance of brand-cause fit in CRM, it also demonstrated how choice conjoint could be used to estimate dollar metric values for cause marketing and fit using the stated preferences of individuals making multiple hypothetical choices. Interestingly, these estimates of the dollar value of CRM were lower than the (somewhat high) donation amounts used. This essay attempts to (1) provide background into how the studies came about, (2) give insight into what the paper accomplished (i.e. why it achieved such high impact), (3) describe the subsequent developments in the field of fit in cause marketing by exploring a subset of the 400+ papers which have cited the original work, (4) discuss the managerial implications, and (5) discuss open research questions in this interesting area.
Journal: Journal of Global Scholars of Marketing Science
Pages: 105-114
Issue: 2
Volume: 30
Year: 2020
Month: 4
X-DOI: 10.1080/21639159.2018.1509365
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1509365
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:2:p:105-114
Template-Type: ReDIF-Article 1.0
Author-Name: David W. Pan
Author-X-Name-First: David W.
Author-X-Name-Last: Pan
Author-Name: Alan J. Pan
Author-X-Name-First: Alan J.
Author-X-Name-Last: Pan
Author-Name: Berna Mutlu
Author-X-Name-First: Berna
Author-X-Name-Last: Mutlu
Author-Name: David Rylander
Author-X-Name-First: David
Author-X-Name-Last: Rylander
Title: Preventing brand name blunders in doing business across cultures: Theory and research
Abstract:
This paper contributes to international business literature by integrating firms’ product competition, consumers’ brand congruence, and contextual enculturation into one framework of analysis. The authors propose and empirically demonstrate how the effectiveness of international branding strategy can be scaled by ethnolinguistic (in)consistency (EL(i)C). The study compares domestic vs. foreign brand assessments on the connection of product-brand fit and brand relevance congruence with their respective ethnolinguistic context in two dissimilar cultures in Asia. The findings offer practical implications for international business managerial actions. This study provides evidence that brand value starts from a firm’s offering, is co-created through consumers’ congruence process, and is enhanced by enculturation conformance or diminished by non-conformance within a given context of market culture. The empirical evidence of this study supports our proposition that the “enculturation determinant logic” per context be integrated with “competitive advantage” logic of firms and “service dominant logic” of market.
Journal: Journal of Global Scholars of Marketing Science
Pages: 115-146
Issue: 2
Volume: 30
Year: 2020
Month: 4
X-DOI: 10.1080/21639159.2019.1622435
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1622435
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:2:p:115-146
Template-Type: ReDIF-Article 1.0
Author-Name: Tajamul Islam
Author-X-Name-First: Tajamul
Author-X-Name-Last: Islam
Author-Name: Uma Chandrasekaran
Author-X-Name-First: Uma
Author-X-Name-Last: Chandrasekaran
Title: Religiosity and consumer decision making styles of young Indian Muslim consumers
Abstract:
Religion as a sub-culture is an important part of the socio-cultural environment of consumers and marketers. Notwithstanding the age of reason and rationality, religion has sustained its presence in contemporary societies and there are little prospects of it being completely expunged in the foreseeable future. The effects of religious affiliation and religious commitment (religiosity) on various aspects of consumer behavior have been reported. We attempt to contribute to the limited academic literature in the field of religion and consumer research, more so in the Indian Muslim context. Specifically, the applicability of Sproles & Kendall’s Consumer Style Inventory (CSI) is examined in the context of young Muslim consumers in India. In addition to that, the study also explores the influence of religiosity on consumer decision-making styles of young Indian Muslim consumers measured using the Consumer Style Inventory. Data has been collected from 487 respondents drawn from three states of India. Exploratory factor analysis followed by confirmatory factor analysis revealed six major decision-making styles. The findings also reveal that religiosity has a significant influence on four of the six identified decision-making styles. The study limitations and implications are discussed.
Journal: Journal of Global Scholars of Marketing Science
Pages: 147-169
Issue: 2
Volume: 30
Year: 2020
Month: 4
X-DOI: 10.1080/21639159.2019.1679031
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1679031
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:2:p:147-169
Template-Type: ReDIF-Article 1.0
Author-Name: Jingyi Duan
Author-X-Name-First: Jingyi
Author-X-Name-Last: Duan
Title: Materialism and purchase-evoked happiness: A moderated mediation model of purchase type and purchase’s impact on self
Abstract:
Although it is suggested that materialism value leads to more purchase-evoked happiness, limited research has investigated the underlying mechanism of the relationship. The purpose of the paper is to fill the research gap, demonstrating how materialism increases purchase-evoked happiness. Two surveys with a student sample (n = 112) and an Amazon Mechanical Turk sample (n = 207) were conducted. Bootstrapping analysis was used to examine the data. The findings identify the mediating role of purchase’s impact on self plays between materialism and purchase-evoked happiness, and reveal that purchase type (material vs. experiential purchase) moderates the mediation. For material purchases, higher-materialism value leads to more perceived impact of the purchases on self, which in turn, results in more purchase-evoked happiness. For experiential purchases, there is no such mediation effect of the purchases’ impact on self between materialism and purchase-evoked happiness. This paper is the first research providing empirical support for materialists’ belief that material possessions influence them personally and identifying the mechanism under which materialism increases purchase-evoked happiness. It expands the research on materialism and purchase type by showing that materialism as a personal value interplays with purchase type in influencing how happiness is obtained from purchases.
Journal: Journal of Global Scholars of Marketing Science
Pages: 170-187
Issue: 2
Volume: 30
Year: 2020
Month: 4
X-DOI: 10.1080/21639159.2019.1700150
File-URL: http://hdl.handle.net/10.1080/21639159.2019.1700150
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:2:p:170-187
Template-Type: ReDIF-Article 1.0
Author-Name: Jay Trivedi
Author-X-Name-First: Jay
Author-X-Name-Last: Trivedi
Title: Effect of corporate image of the sponsor on brand love and purchase intentions: The moderating role of sports involvement
Abstract:
Indians adore cricket and tend to establish an immediate connection with the brands that associate with it. Of late, well-known brands have taken the road less traveled and sponsored non-cricketing sports (sports other than cricket) leagues in India. This paper focuses on non-cricketing sports sponsorships and explores the influence of the corporate image of the sponsor on brand love, which is further hypothesized to influence purchase intentions for the sponsor’s products. The study further examines the moderating role of sports involvement between corporate image and brand love. The moderating role of sports involvement between brand love and purchase intentions is also studied. The mediating role played by brand love between corporate image, and purchase intentions is tested. A structured questionnaire was administered to 638 respondents who followed non-cricketing sports leagues. The results established that corporate image is positively associated with brand love, which further leads to purchase intentions. Sports involvement strengthened both these relationships.
Journal: Journal of Global Scholars of Marketing Science
Pages: 188-209
Issue: 2
Volume: 30
Year: 2020
Month: 4
X-DOI: 10.1080/21639159.2020.1717978
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1717978
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:2:p:188-209
Template-Type: ReDIF-Article 1.0
Author-Name: Jungin Choi
Author-X-Name-First: Jungin
Author-X-Name-Last: Choi
Author-Name: Yoon Hi Sung
Author-X-Name-First: Yoon Hi
Author-X-Name-Last: Sung
Author-Name: Chang-Hoan Cho
Author-X-Name-First: Chang-Hoan
Author-X-Name-Last: Cho
Title: Public or private products? The impact of cause-related marketing and product conspicuity on consumer response on social networking sites
Abstract:
This study examined the effectiveness of cause-related marketing (CRM) and product conspicuity on social networking sites (SNSs). In addition, the moderating roles of self-monitoring were investigated. A 2 (CRM message: presence vs. absence) × 2 (Product type: conspicuous vs. inconspicuous) experimental design was employed. Results showed that CRM messages led to more favorable responses than non-CRM messages in the context of SNSs. In addition, the more conspicuous a product, the more effective a CRM message was. The moderating effect of self-monitoring was found in term of attitude toward the ad. Implications and future research were discussed.
Journal: Journal of Global Scholars of Marketing Science
Pages: 337-357
Issue: 4
Volume: 28
Year: 2018
Month: 10
X-DOI: 10.1080/21639159.2018.1509363
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1509363
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:4:p:337-357
Template-Type: ReDIF-Article 1.0
Author-Name: Elisa Alén
Author-X-Name-First: Elisa
Author-X-Name-Last: Alén
Title: Reflections on “assessing tourist behavioral intentions through perceived service quality and customer satisfaction”
Abstract:
The paper published in 2007 develops a model that increases understanding of the relationship between service quality and customer satisfaction and treats behavioral intentions as an outcome of both constructs. The proposed model identifies some appropriate measures for these constructs using a questionnaire distributed to consumers visiting spa resorts. This commentary essay addresses the theoretical contributions it made and points out empirical limitations and meaningful extensions of the study.
Journal: Journal of Global Scholars of Marketing Science
Pages: 358-362
Issue: 4
Volume: 28
Year: 2018
Month: 10
X-DOI: 10.1080/21639159.2018.1509364
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1509364
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:4:p:358-362
Template-Type: ReDIF-Article 1.0
Author-Name: Rehenuma Rahman
Author-X-Name-First: Rehenuma
Author-X-Name-Last: Rahman
Title: Building brand awareness: The role of celebrity endorsement in advertisements
Abstract:
Advertisers believe that celebrity endorsement is a competent marketing tool for building brand awareness. Based on Elaboration Likelihood Model, this research aims at exploring how celebrity endorsement in advertisement creates brand awareness. A qualitative in-depth interview is conducted among 30 Bangladeshi respondents on 4 selected TV advertisements to determine consumers’ responses toward the particular attributes of a celebrity that enhances brand awareness and supporting elements that accelerates celebrity endorsement in developing brand awareness. Thematic analysis and Fuzzy set Qualitative comparative analysis have been employed for analyzing data. Findings indicate global celebrities who have likeability, popularity in the target market, personality, positive image, capability to add some value to the brand can enhance brand awareness. Other supporting elements, i.e. viewers positive attitude toward celebrity, clear information and ad message also contributes to make celebrity endorsement effective. Extensive discussion and recommendations for additional research are provided.
Journal: Journal of Global Scholars of Marketing Science
Pages: 363-384
Issue: 4
Volume: 28
Year: 2018
Month: 10
X-DOI: 10.1080/21639159.2018.1509366
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1509366
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:4:p:363-384
Template-Type: ReDIF-Article 1.0
Author-Name: Bomi Kang
Author-X-Name-First: Bomi
Author-X-Name-Last: Kang
Author-Name: L. Taylor Damonte
Author-X-Name-First: L. Taylor
Author-X-Name-Last: Damonte
Author-Name: Young-Jae Kim
Author-X-Name-First: Young-Jae
Author-X-Name-Last: Kim
Author-Name: Eun-Joo Cha
Author-X-Name-First: Eun-Joo
Author-X-Name-Last: Cha
Title: Assessing destination image via social network analysis: the case of the “Coastal Uncorked Wine and Food Festival”
Abstract:
Using social network analysis (SNA), this case study examines the image of a unique festival in a well-established tourist destination on the East coast of the United State of America, the Myrtle Beach area of South Carolina. SNA emphasizes the importance of constructing interconnectedness among concepts and knowledge networks in respondents’ minds. The technique visualizes complicated perception of tourists in a most simple but scientific way. Using concept maps and degree centralities derived from SNA, as well as dendrograms, this study provides insights on wine and food festival in Myrtle Beach Area. Together with cluster analysis, the SNA suggests unique contributions to the understanding of tourist behaviour in tourism destination research.
Journal: Journal of Global Scholars of Marketing Science
Pages: 320-336
Issue: 4
Volume: 28
Year: 2018
Month: 10
X-DOI: 10.1080/21639159.2018.1511379
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1511379
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:4:p:320-336
Template-Type: ReDIF-Article 1.0
Author-Name: Mann Zhang
Author-X-Name-First: Mann
Author-X-Name-Last: Zhang
Author-Name: Nikhilesh Dholakia
Author-X-Name-First: Nikhilesh
Author-X-Name-Last: Dholakia
Title: Conceptual framing of virtuality and virtual consumption research
Abstract:
As virtual worlds and virtual consumption have evolved, so have the schools of thought on virtuality. Most prior literature on virtuality and virtual consumption has focused on the perspective of virtuality as “place”. More recently, researchers have examined virtuality and virtual consumption from the perspective of virtuality as practice or process. Rarely, however, both perspectives have been considered concurrently. This paper first provides a comprehensive overview of the different perspectives of the virtuality, followed by discussion of such theoretical perspectives in the context of studies of virtual consumption, identity, and social relationships. The last section proposes an integrated conceptual frame for study of virtual consumption: (1) the disjuncture and convergence between two places – virtual world versus real world; (2) the practices in which consumers manage to maintain and cross the cultural boundary of virtual world and real world via virtual consumption, and (3) the marketing efforts and process that develop around those places and practices.
Journal: Journal of Global Scholars of Marketing Science
Pages: 305-319
Issue: 4
Volume: 28
Year: 2018
Month: 10
X-DOI: 10.1080/21639159.2018.1513338
File-URL: http://hdl.handle.net/10.1080/21639159.2018.1513338
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Handle: RePEc:taf:jgsmks:v:28:y:2018:i:4:p:305-319
Template-Type: ReDIF-Article 1.0
Author-Name: Aberdeen Leila Borders
Author-X-Name-First: Aberdeen Leila
Author-X-Name-Last: Borders
Author-Name: Deborah H. Lester
Author-X-Name-First: Deborah H.
Author-X-Name-Last: Lester
Title: Sustainability challenges in marketing, sales, and other business practices: Introduction to a Journal of Global Scholars of Marketing Science special issue
Abstract:
This introduction reviews some of the sustaining insights in marketing, sales, and other business practices during the unprecedented world pandemic of 2020. We take a look at sustainability in academia as well. A brief summary of each of the articles that follow appears. This article extends a note of appreciation to members of the editorial board and production staff for this special issue and to Arch Woodside, editor in chief.
Journal: Journal of Global Scholars of Marketing Science
Pages: 211-228
Issue: 3
Volume: 30
Year: 2020
Month: 7
X-DOI: 10.1080/21639159.2020.1778916
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1778916
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:3:p:211-228
Template-Type: ReDIF-Article 1.0
Author-Name: Lucy M. Matthews
Author-X-Name-First: Lucy M.
Author-X-Name-Last: Matthews
Author-Name: Diane R. Edmondson
Author-X-Name-First: Diane R.
Author-X-Name-Last: Edmondson
Title: Overcoming emotional exhaustion in a sales setting
Abstract:
The purpose of this paper is to investigate how sales organizations can become sustainable by reducing or mitigating emotional exhaustion in their sales employees. Specifically, this paper examines how organizational support, sales creativity, grit and emotional engagement impact emotional exhaustion. A sample of 361 business-to-business sales employees across a variety of organizations and industries were included in the study. Results indicated that perceived organizational support and emotional engagement negatively influenced emotional exhaustion. Although grit and sales creativity did not directly impact emotional exhaustion, both positively impacted emotional engagement. For sales organizations, these findings have important applications. First, employers need to hire employees that exhibit high levels of grit and sales creativity. Second, organizations need to provide a supportive and creative environment in order to minimize the impact of emotional exhaustion for their sales employees.
Journal: Journal of Global Scholars of Marketing Science
Pages: 229-239
Issue: 3
Volume: 30
Year: 2020
Month: 7
X-DOI: 10.1080/21639159.2020.1766989
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1766989
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:3:p:229-239
Template-Type: ReDIF-Article 1.0
Author-Name: Yvette Lynne Bonaparte
Author-X-Name-First: Yvette Lynne
Author-X-Name-Last: Bonaparte
Author-Name: Sharon D. White
Author-X-Name-First: Sharon D.
Author-X-Name-Last: White
Title: Sustainability, social marketing, veterinarians and United States veterans
Abstract:
This marketing case study highlights an innovative nonprofit organization (Veterinarians To Veterans United, Inc.) whose mission is to provide service, therapeutic, and emotional support animals, and discounted veterinary care to United States veterans suffering from post-traumatic stress and related conditions. Through the work of this organization, the lives of veterans are positively impacted and the number of animals euthanized at animal shelters is also expected to decline. The case study requires students to reflect on the unique needs of the US veteran population and highlights the diverse segments that exist among the veteran population. This case study provides an opportunity for marketing students to apply concepts related to sustainability and social marketing in developing strategies and tactics to address the challenges faced by Veterinarians To Veterans United, Inc.
Journal: Journal of Global Scholars of Marketing Science
Pages: 240-251
Issue: 3
Volume: 30
Year: 2020
Month: 7
X-DOI: 10.1080/21639159.2020.1766366
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1766366
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:3:p:240-251
Template-Type: ReDIF-Article 1.0
Author-Name: Denver D’Rozario
Author-X-Name-First: Denver
Author-X-Name-Last: D’Rozario
Author-Name: Guang Yang
Author-X-Name-First: Guang
Author-X-Name-Last: Yang
Title: The emerging market for “Delebs” (dead celebrities) - An ethics-based, sustainability analysis of key stakeholder positions
Abstract:
The market for dead celebrities (“Delebs”) is large and growing. According to recent estimates, it is now worth $2.25 billion in annual licensing and royalty revenues. The practice is now so prevalent that Forbes began its annual ranking (in 2001) of the post-mortem earnings of the “top-earning dead celebrities”. In this paper, we examine this practice and do the following. First, we define key terms that are used in this paper. Next, we look at the major players that have a stake in the market for Delebs, the benefits they reap, and the harms they cause. Following this, we look at how the benefits reaped collectively stack up against the harms caused collectively, from a societal point of view, using a well-known ethics framework. We then show how the overall balance (of benefits vs harms) affects the long-term sustainability of the market for Delebs. Following this, we make a few key ethics-based recommendations and cautions for marketing practitioners, especially those who are concerned about the long-term viability (and sustainability) of this nascent market for a non-fungible product (i.e., Deleb images and personas). We conclude, by suggesting future directions for scholars interested in ethics-based, sustainability-focused Deleb research.
Journal: Journal of Global Scholars of Marketing Science
Pages: 252-273
Issue: 3
Volume: 30
Year: 2020
Month: 7
X-DOI: 10.1080/21639159.2020.1766371
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1766371
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:3:p:252-273
Template-Type: ReDIF-Article 1.0
Author-Name: Setayesh Sattari
Author-X-Name-First: Setayesh
Author-X-Name-Last: Sattari
Author-Name: Anna Wessman
Author-X-Name-First: Anna
Author-X-Name-Last: Wessman
Author-Name: Leila Borders
Author-X-Name-First: Leila
Author-X-Name-Last: Borders
Title: Business model innovation for sustainability: An investigation of consumers’ willingness to adopt product-service systems
Abstract:
The growing unsustainable economic and consumption systems put an enormous strain on the planet’s resources. This has led to environmental concerns on a global level and a realization of the need to develop new sustainable business models. The Circular Business Model (CBM) is a response to that need to achieve a more sustainable future. The aim of this study is to investigate consumers’ willingness to adopt one promising form of CBM called the Product-Service System (PSS). A PSS is a sustainable business model that aims at lessening the harmful unsustainable effects of consumption.Based on the literature, this study developed a conceptual model consisting of five independent variables; Economic Value, Flexibility, Trust, Desire to Own, Peer Influence, and Consumers’ Environmental Awareness as a moderating variable to evaluate the determinants of consumers’ willingness to adopt PSS. The primary data was collected through an online survey with 463 usable responses, and the hypotheses were tested using multiple regression analysis in SPSS. The results showed that five of the six hypothesized factors were significant determinants of consumers’ willingness to adopt PSS.
Journal: Journal of Global Scholars of Marketing Science
Pages: 274-290
Issue: 3
Volume: 30
Year: 2020
Month: 7
X-DOI: 10.1080/21639159.2020.1766369
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1766369
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:3:p:274-290
Template-Type: ReDIF-Article 1.0
Author-Name: Kei Aoki
Author-X-Name-First: Kei
Author-X-Name-Last: Aoki
Author-Name: R. Keith Tudor
Author-X-Name-First: R. Keith
Author-X-Name-Last: Tudor
Author-Name: Aberdeen Leila Borders
Author-X-Name-First: Aberdeen Leila
Author-X-Name-Last: Borders
Author-Name: Deborah H. Lester
Author-X-Name-First: Deborah H.
Author-X-Name-Last: Lester
Title: Why build sustainable relationships with customers? - The effects of “Ambassador Program”
Abstract:
To build relationships with customers, sustainable engagements are crucial. Ostensibly, firm profits are derived from customers’ financial contributions; in addition, their non-financial contributions such as advocacy also increase long-term profitability. Today, the importance of such customer-to-customer communication has dramatically increased and is derived from enhancing customers’ brand experience. This paper explores how to incorporate C-to-C communication into brand experience with the goal of strengthening customer relationships, developing advocacy, and encouraging sustainable interactions.This study introduces the novel approach called Ambassador Program which aims to build long-term collaboration with customers and promote advocacy from the participants. Through the case of the “NESCAFE Ambassador Program,” we found that this brand-new approach is effective in increasing customers’ brand experience and customers’ contributions. Consequently, customers can create new customers. The research empirically showed that even in such a low-involvement category as consumer-packaged goods, firms can build sustainable relationships with customers by adopting customer-to-customer relationships into their marketing strategies.
Journal: Journal of Global Scholars of Marketing Science
Pages: 291-303
Issue: 3
Volume: 30
Year: 2020
Month: 7
X-DOI: 10.1080/21639159.2020.1766368
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1766368
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:3:p:291-303
Template-Type: ReDIF-Article 1.0
Author-Name: Pınar Mataracı
Author-X-Name-First: Pınar
Author-X-Name-Last: Mataracı
Author-Name: Sema Kurtuluş
Author-X-Name-First: Sema
Author-X-Name-Last: Kurtuluş
Title: Sustainable marketing: The effects of environmental consciousness, lifestyle and involvement degree on environmentally friendly purchasing behavior
Abstract:
The main aim of this study is to determine the roles of environmental consciousness, lifestyle and involvement factors on purchasing behavior. Factors affecting environmentally friendly behaviors were explained within the context of attitude, intention and behavior with a holistic approach. TRA Model (Theory of Reasoned Action) was expanded by adding variables that express individual consumer characteristics.Data were gathered via face to face survey from 900 participants who live in Istanbul where people from different socio-economic backgrounds are thought to be located. The proposed model was analyzed by means of Structural Equation Modelling.According to results, environmental consciousness, lifestyle and involvement factors have significant impacts upon attitude and intention towards buying. Also, behavioral dimension of environmental consciousness (such as recycling) and purchasing intention have the greatest impact upon buying behavior.
Journal: Journal of Global Scholars of Marketing Science
Pages: 304-318
Issue: 3
Volume: 30
Year: 2020
Month: 7
X-DOI: 10.1080/21639159.2020.1766988
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1766988
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:3:p:304-318
Template-Type: ReDIF-Article 1.0
Author-Name: Juran Kim
Author-X-Name-First: Juran
Author-X-Name-Last: Kim
Title: The influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value
Abstract:
This study investigates the effects of perceived costs and benefits on the value of an AI-driven recommendation agent (AIRA) by examining an AIRAs influence on the perceived costs and benefits of an information search done during a consumers’ decision-making process. AIRAs use AI-driven algorithms that accelerate and integrate information search, the evaluation of alternatives, and the full decision process by extracting users’ preferences and acting on their behalf. These specialized agents facilitate searches for information or alternatives and offer recommendations to help consumers make decisions. This study contributes to the building of a theoretical model of AI-driven recommendation agent values and provides new resources for AI-driven marketing academics and practitioners.
Journal: Journal of Global Scholars of Marketing Science
Pages: 319-333
Issue: 3
Volume: 30
Year: 2020
Month: 7
X-DOI: 10.1080/21639159.2020.1775491
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1775491
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:3:p:319-333
Template-Type: ReDIF-Article 1.0
Author-Name: Satyendra C. Pandey
Author-X-Name-First: Satyendra C.
Author-X-Name-Last: Pandey
Author-Name: Swati Panda
Author-X-Name-First: Swati
Author-X-Name-Last: Panda
Author-Name: Scott Widmier
Author-X-Name-First: Scott
Author-X-Name-Last: Widmier
Author-Name: Eric Harvey
Author-X-Name-First: Eric
Author-X-Name-Last: Harvey
Title: CSR and social entrepreneurship: Combining efforts towards sustainability
Abstract:
Distinctions are usually drawn between social entrepreneurship and corporate social responsibility based upon the implications, the impact, and the stimulus required. Limited empirical evidences are there in the existing literature to suggest any connect between social entrepreneurship and corporate social responsibility. This article points out the efforts of development and encouragement of social entrepreneurship as a CSR activity by a large public listed coal mining and refining company. Company makes a significant contribution towards the overall coal production in India. The study field is concentrated around main basin located in Singrauli district of Madhya Pradesh in India. Implications are drawn based upon the success observed in the initiative and future directions and explored.
Journal: Journal of Global Scholars of Marketing Science
Pages: 335-343
Issue: 4
Volume: 30
Year: 2020
Month: 10
X-DOI: 10.1080/21639159.2020.1766991
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1766991
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:4:p:335-343
Template-Type: ReDIF-Article 1.0
Author-Name: Jen Riley
Author-X-Name-First: Jen
Author-X-Name-Last: Riley
Title: Sustaining customer engagement through social media brand communities
Abstract:
Customers are spending an exorbitant amount of time engaging various media outlets. Due to technological advances such as social media, marketers must innovate to stay top-of-mind for customers and approach the customer engagement journey differently. Social media allows brands to facilitate traditional offline brand communities, virtually. However, sustaining that engagement often presents a challenge and can be a strain on the resources of a company and marketing team. Allowing customers to engage with other customers and brands gives social media brand communities a unique competitive advantage over other marketing methods. By engaging in content creation within social media brand communities, customers and marketers are able to co-create value and increase customer engagement. Transferring part of the customer engagement experience into an online setting provides value co-creation opportunities among customers and for the brand. This manuscript proposes a framework for sustaining social media brand communities and customer engagement for value co-creation.
Journal: Journal of Global Scholars of Marketing Science
Pages: 344-357
Issue: 4
Volume: 30
Year: 2020
Month: 10
X-DOI: 10.1080/21639159.2020.1766990
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1766990
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:4:p:344-357
Template-Type: ReDIF-Article 1.0
Author-Name: Marshal Chaifetz
Author-X-Name-First: Marshal
Author-X-Name-Last: Chaifetz
Author-Name: Nicholas Pace Smith
Author-X-Name-First: Nicholas Pace
Author-X-Name-Last: Smith
Title: Follow the leader or go your own way: The use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Abstract:
We compare three federally funded grant programs: AmeriCorps, Head Start and TRIO. AmeriCorps, part of the Corporation for National and Community Service (CNCS), consists of three programs, the AmeriCorps National Civilian Corps, AmeriCorps State and National and AmeriCorps Vista (AmeriCorps Programs, 2018). Head Start, funded through the United States Department of Health and Human Services, provides direct educational and social services to children under the age of 5 from low-income families (Office of Head Start, 2018). TRIO, which consist of seven different programs1, is funded through the United States Department of Education (USDE) and provides educational outreach services to students from disadvantaged backgrounds (Federal TRIO Programs, 2019).This analysis seeks to gain a better understanding of how the AmeriCorps, Head Start and TRIO programs use logos and branding on their websites by asking the following questions:• How are logos used by AmeriCorps, Head Start, and TRIO program grantees?• What are the requirements and guidelines for use of logos in each program?• What happens when there is a lack of clear guidance for logo usage, or no official logo at all?
Journal: Journal of Global Scholars of Marketing Science
Pages: 358-366
Issue: 4
Volume: 30
Year: 2020
Month: 10
X-DOI: 10.1080/21639159.2020.1766370
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1766370
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:4:p:358-366
Template-Type: ReDIF-Article 1.0
Author-Name: Kendra L. Harris
Author-X-Name-First: Kendra L.
Author-X-Name-Last: Harris
Author-Name: Kimberly N. Harris
Author-X-Name-First: Kimberly N.
Author-X-Name-Last: Harris
Author-Name: Aberdeen Leila Borders
Author-X-Name-First: Aberdeen Leila
Author-X-Name-Last: Borders
Author-Name: D. Augustus Anderson
Author-X-Name-First: D. Augustus
Author-X-Name-Last: Anderson
Author-Name: Deborah H. Lester
Author-X-Name-First: Deborah H.
Author-X-Name-Last: Lester
Title: The online environment’s adverse effect on the sustainability of the retail workforce
Abstract:
The retail environment has undergone seismic changes over the past couple of decades with respect to the predominant venue in which consumers can procure their personal, family, and household goods. This transformation of the retailing landscape means that consumers can engage in “retail” activity via a variety of mediums, including exclusively online. These changes have residual effects on employment dynamics for the individuals who work in this arena. In particular, the retailing operational changes that result in significant shifts to the online arena beg the question of what becomes of the individuals who were formerly employed on the ground. Using Census data, we analyze employment trends among retail workers, disaggregated by race and gender. Our analysis indicates that the digitalization of the retail economy has so far contributed to a continuation of the wage stagnation and job loss for women (especially women of color) that has been a historical part of the undercurrent of the American workplace landscape. We employ the theory of compensating differentials to provide an explanation for these disparities, while also analyzing the validity of previous application of the theory.
Journal: Journal of Global Scholars of Marketing Science
Pages: 367-379
Issue: 4
Volume: 30
Year: 2020
Month: 10
X-DOI: 10.1080/21639159.2020.1766372
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1766372
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:4:p:367-379
Template-Type: ReDIF-Article 1.0
Author-Name: Scott Widmier
Author-X-Name-First: Scott
Author-X-Name-Last: Widmier
Author-Name: Lance Brouthers
Author-X-Name-First: Lance
Author-X-Name-Last: Brouthers
Author-Name: Charles Ragland
Author-X-Name-First: Charles
Author-X-Name-Last: Ragland
Title: Doing well by doing good: Direct selling as a viable and sustainable source of income for base of the pyramid populations
Abstract:
Previous research shows the direct selling system helping BOP populations in South Africa. We seek to extend this by examining if countries typified by large “base-of-the-pyramid” (BOP) are fertile ground for direct selling? Can direct sellers do well by doing good for BOP populations and the environment? Using data from a sample of 51 developed and developing countries representing over 90% of world GDP, we found that direct selling market penetration is positively related to gender inequality, income inequality, and less financial freedom. Implications for MNEs, as well as national and policy makers in subsistence markets are discussed.
Journal: Journal of Global Scholars of Marketing Science
Pages: 380-393
Issue: 4
Volume: 30
Year: 2020
Month: 10
X-DOI: 10.1080/21639159.2020.1775492
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1775492
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:4:p:380-393
Template-Type: ReDIF-Article 1.0
Author-Name: Paola Andrea Morales
Author-X-Name-First: Paola Andrea
Author-X-Name-Last: Morales
Author-Name: Sheb True
Author-X-Name-First: Sheb
Author-X-Name-Last: True
Author-Name: R. Keith Tudor
Author-X-Name-First: R. Keith
Author-X-Name-Last: Tudor
Title: Insights, challenges and recommendations for research on sustainability in marketing
Abstract:
Sustainability has become an important topic for businesses and scholars. They have debated and implemented different approaches to the challenges of sustainability that the world faces. Previous research has evidence that these approaches have evolved over time. Green marketing was one of the first approaches to sustainability, but scholars and businesses have discovered that isolated efforts and lack of strategy do not impact sustainability significantly, nor benefit the company. Approaching sustainability from a customer perspective is still one of the best approaches for companies. This paper aims to shed light on the principal findings and insights on the topic, and present recommendations for future research.
Journal: Journal of Global Scholars of Marketing Science
Pages: 394-406
Issue: 4
Volume: 30
Year: 2020
Month: 10
X-DOI: 10.1080/21639159.2020.1803757
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1803757
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:4:p:394-406
Template-Type: ReDIF-Article 1.0
Author-Name: Park Thaichon
Author-X-Name-First: Park
Author-X-Name-Last: Thaichon
Author-Name: Jiraporn Surachartkumtonkun
Author-X-Name-First: Jiraporn
Author-X-Name-Last: Surachartkumtonkun
Author-Name: Anubhuti Singhal
Author-X-Name-First: Anubhuti
Author-X-Name-Last: Singhal
Author-Name: Artem Alabastro
Author-X-Name-First: Artem
Author-X-Name-Last: Alabastro
Title: Host and guest value co-creation and satisfaction in a shared economy: The case of Airbnb
Abstract:
The aim of the study is to determine the factors that lead to host and guest satisfaction and value co-creation in the shared economy offered by Airbnb. The study interviews Australian Airbnb hosts and guests in a semi-structured format. Six primary and three secondary factors emerge from the interview data. Primary factors impact both hosts and guests, while secondary factors impact either hosts or guests. Primary factors include (1) economic benefits, (2) authenticity, (3) human interaction, (4) convenience, (5) security, and (6) privacy. Secondary factors include (1) service quality, (2) surprises, and (3) business ownership. Both guests and hosts are Airbnb customers; the current study is one of the first to analyze a shared economy from two different customer perspectives.
Journal: Journal of Global Scholars of Marketing Science
Pages: 407-422
Issue: 4
Volume: 30
Year: 2020
Month: 10
X-DOI: 10.1080/21639159.2020.1752278
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1752278
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:4:p:407-422
Template-Type: ReDIF-Article 1.0
Author-Name: Rajan Nataraajan
Author-X-Name-First: Rajan
Author-X-Name-Last: Nataraajan
Author-Name: Nelson Oly Ndubisi
Author-X-Name-First: Nelson Oly
Author-X-Name-Last: Ndubisi
Author-Name: Obaid Al–Shuridah
Author-X-Name-First: Obaid
Author-X-Name-Last: Al–Shuridah
Title: Antecedents to high (low) performances by international technology ventures
Abstract:
Given that innovation can be critical to the survival of international technology ventures (ITVs), this study investigates the relationships among organizational learning, international marketing dynamism (IMD), and innovation performance in ITVs based in Dubai (UAE). Based on a review of extant literature, a questionnaire was developed and administered among these ITVs. The resulting data were analyzed using SmartPLS version 3. Of the nine hypothesized direct and indirect relationships, seven receive support. The results indicate that three of four hypothesized relationships between organizational learning dimensions and IMD were supported. The relationship between IMD and new product performance (innovation performance) was supported. Moreover, IMD mediates the relationship between three of four organizational learning dimensions and innovation performance. The findings and implications of this research are discussed, and conclusions are stated.
Journal: Journal of Global Scholars of Marketing Science
Pages: 423-436
Issue: 4
Volume: 30
Year: 2020
Month: 10
X-DOI: 10.1080/21639159.2020.1775493
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1775493
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:4:p:423-436
Template-Type: ReDIF-Article 1.0
Author-Name: Chung-Shing Lee
Author-X-Name-First: Chung-Shing
Author-X-Name-Last: Lee
Author-Name: Drew Martin
Author-X-Name-First: Drew
Author-X-Name-Last: Martin
Author-Name: Pi-Feng Hsieh
Author-X-Name-First: Pi-Feng
Author-X-Name-Last: Hsieh
Author-Name: Wan-Chen Yu
Author-X-Name-First: Wan-Chen
Author-X-Name-Last: Yu
Title: Principles of value creation in event tourism: Enhancing the competitiveness of regional clusters
Abstract:
Using a strategic management perspective, this paper conceptualizes how event tourism creates and appropriates value for locations and regions supporting tourism. A conceptual framework of the six principles of tourism value creation integrates theoretical developments in value creation and retention, service innovation, and networks and regional clusters. This model applies to three levels of players: individual entities, tourism-supporting organizations, and the geographic or regional clusters that promote tourism. This framework demonstrates how event tourism creates value for individual tourists, tourism-related organizations, and regional economies, while also enhancing competitiveness for regions and individual nations. The model offers a new perspective for future research directions and practitioner guidance to create and sustain competitive advantage.
Journal: Journal of Global Scholars of Marketing Science
Pages: 437-453
Issue: 4
Volume: 30
Year: 2020
Month: 10
X-DOI: 10.1080/21639159.2020.1784771
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1784771
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:4:p:437-453
Template-Type: ReDIF-Article 1.0
Author-Name: Scott A. Inks
Author-X-Name-First: Scott A.
Author-X-Name-Last: Inks
Author-Name: Aberdeen Leila Borders
Author-X-Name-First: Aberdeen Leila
Author-X-Name-Last: Borders
Author-Name: Deborah H. Lester
Author-X-Name-First: Deborah H.
Author-X-Name-Last: Lester
Author-Name: Terry W. Loe
Author-X-Name-First: Terry W.
Author-X-Name-Last: Loe
Title: Women outperform men in collegiate sales competitions: Are women’s sales skills better than men’s?
Abstract:
Since the early 1970s, sales and marketing academicians have been researching the influence of gender on sales performance and sales management. This paper presents a study examining the extent to which men and women college students differ in sales role-play competition performance. The results show women performed better than men in every sales skill dimension measured. These findings share some consistency with gender effects found in previous research.
Journal: Journal of Global Scholars of Marketing Science
Pages: 454-463
Issue: 4
Volume: 30
Year: 2020
Month: 10
X-DOI: 10.1080/21639159.2020.1766367
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1766367
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Handle: RePEc:taf:jgsmks:v:30:y:2020:i:4:p:454-463
Template-Type: ReDIF-Article 1.0
Author-Name: Carlos Omar Trejo-Pech
Author-X-Name-First: Carlos Omar
Author-X-Name-Last: Trejo-Pech
Author-Name: Sharon Thach
Author-X-Name-First: Sharon
Author-X-Name-Last: Thach
Title: A review of articles in the Journal of Global Scholars of Marketing Science (JGSMS) special issue on Marketing Management in International Contexts
Abstract:
This is a review of four articles published in the JGSMS 2019 special issue on Marketing Management in International Contexts. All papers published in this special issue were peer-reviewed, with oversight from the authors of this document in the role of Guest Editors. Three articles examine aspects of digital communication influences on behavior and attitudes, while one studies consumer preferences in the context of differing cultural and technological backgrounds. Generational cohorts and cultural clusters are examined through these studies. Overall, the articles in this special issue contribute to our knowledge of how younger persons use and are shaped by the digital world they have been born into, but also to the persistence of underlying cultures.
Journal: Journal of Global Scholars of Marketing Science
Pages: 1-9
Issue: 1
Volume: 31
Year: 2021
Month: 01
X-DOI: 10.1080/21639159.2020.1808816
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808816
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:1:p:1-9
Template-Type: ReDIF-Article 1.0
Author-Name: Alison Munsch
Author-X-Name-First: Alison
Author-X-Name-Last: Munsch
Title: Millennial and generation Z digital marketing communication and advertising effectiveness: A qualitative exploration
Abstract:
Millennials are among the largest age cohorts in United States commanding the strong buying power. They are digital natives perplexing the marketing world to develop effective digital advertising strategies because they have become expert at avoiding digital advertising designed to influence their consumer behavior. Using a digital distraction during an advertisement is a Millennial behavior and they are not likely to read, listen to, or watch digital advertisements in their entirety. Marketers are challenged to uncover new insights relating to how to hold Millennial attention with digital marketing/advertising communication. This research explored questions on how marketers can better serve the Millennial consumer in the United States with digital marketing/advertising communication that is engaging, informative and influential to their consumer behavior. The research also explored similarities and differences in digital marketing/advertising engagement among Millennials and the Generation Z age cohort because Generation Z represents the largest age cohort coming of age. The research was conducted using the qualitative methods of focus groups, an online bulletin board and one-on-one in-depth interviews. The findings suggest that digital marketing/advertising that is short, with music, humor and the use of social media influencers has a positive impact on both age cohorts.
Journal: Journal of Global Scholars of Marketing Science
Pages: 10-29
Issue: 1
Volume: 31
Year: 2021
Month: 01
X-DOI: 10.1080/21639159.2020.1808812
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808812
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:1:p:10-29
Template-Type: ReDIF-Article 1.0
Author-Name: Tomáš Kincl
Author-X-Name-First: Tomáš
Author-X-Name-Last: Kincl
Author-Name: P. Štrach
Author-X-Name-First: P.
Author-X-Name-Last: Štrach
Title: Born digital: Is there going to be a new culture of digital natives?
Abstract:
The paper strives to answer the question of whether Digital Natives and Digital Immigrants share similar concerns with other generations across national cultures. A traditional cross-cultural approach is scrutinized to unravel the extent to which technology has influenced and co-created the digital culture, which may emerge as a distinct sub-cultureThis analysis is based on Mindreader Mindshare survey from more than 57,000 respondents from in 44 different countries. The cross-tabulation analysis was performed to investigate the differences in the respondents’ strongest concerns. The analysis revealed differences between the Global Learning and Observation to Benefit the Environment (GLOBE) program’s cultural clusters, as well as between both generations of Digital Natives and Digital Immigrants. Both generations of Digital Natives and Digital Immigrants appear to share relatively homogeneous concerns, and therefore sharing the same digital culture regardless of the GLOBE cultural cluster to which they belong.
Journal: Journal of Global Scholars of Marketing Science
Pages: 30-48
Issue: 1
Volume: 31
Year: 2021
Month: 01
X-DOI: 10.1080/21639159.2020.1808811
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808811
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:1:p:30-48
Template-Type: ReDIF-Article 1.0
Author-Name: Erskin Blunck
Author-X-Name-First: Erskin
Author-X-Name-Last: Blunck
Author-Name: E. Fetzer
Author-X-Name-First: E.
Author-X-Name-Last: Fetzer
Author-Name: J. M. Tilley
Author-X-Name-First: J. M.
Author-X-Name-Last: Tilley
Title: Benchmarking digital education programs on social entrepreneurship: what a digital program on social entrepreneurship can learn from other digital social entrepreneurship programs
Abstract:
Social entrepreneurship education is becoming a must-have for academic institutions. However, there is little agreement on how to consider dimensions like international scope, interdisciplinary participation and educational format. This paper illustrates how benchmarking can support the product creation and improvement process of such an educational program offered in a digital format. Social Entrepreneurship for Local Change (SELC) is a European Union funded Erasmus+ consortium, which developed a digital social entrepreneurship course. The program’s goal was to serve basic educational objectives of its students and teachers as well as strategic goals of the universities and the European Commission. Benchmarking, which has evolved to benchlearning, is a strategic management tool that measures the practices of one organization against the best practices of leading organizations in the same area. In this paper, the practices of SELC’s digital program were benchmarked against two more mature digital social entrepreneurship programs using qualitative methods and resulting in a comparative scorecard. By recognizing and addressing quality gaps revealed by the benchmarking process, SELC’s administrators can improve their own quality and put the program in the best position to achieve its goals.
Journal: Journal of Global Scholars of Marketing Science
Pages: 49-64
Issue: 1
Volume: 31
Year: 2021
Month: 01
X-DOI: 10.1080/21639159.2020.1808814
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808814
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:1:p:49-64
Template-Type: ReDIF-Article 1.0
Author-Name: Iris Ramme
Author-X-Name-First: Iris
Author-X-Name-Last: Ramme
Author-Name: Tom Gillpatrick
Author-X-Name-First: Tom
Author-X-Name-Last: Gillpatrick
Title: Thermal comfort – an intercultural comparison
Abstract:
Growing energy consumption together with the problem of increasing CO2 emissions are widely viewed as critical factors for achieving global sustainability. The Green Building Council has estimated that 39% of CO2 emissions come from buildings and that this percentage is increasing. While much of home energy consumption is related to heating and cooling there is little research on how consumers manage the temperature in their homes. This study examines residential consumer perceptions regarding thermal comfort with the objective of gaining insights on how to reduce energy consumption for heating or cooling homes. Thus, we would gain insights for achieving a more sustainable approach for energy consumption while considering ecological, economic, and social aspects.
Journal: Journal of Global Scholars of Marketing Science
Pages: 65-73
Issue: 1
Volume: 31
Year: 2021
Month: 01
X-DOI: 10.1080/21639159.2020.1808815
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808815
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:1:p:65-73
Template-Type: ReDIF-Article 1.0
Author-Name: Jooho Kim
Author-X-Name-First: Jooho
Author-X-Name-Last: Kim
Author-Name: Sung-Joon Yoon
Author-X-Name-First: Sung-Joon
Author-X-Name-Last: Yoon
Title: A geo-cultural approach to the purchase decision of counterfeit luxury brands in China
Abstract:
This study takes on three research objectives to better understand the pertinent issues involving the purchase decision regarding counterfeit as well as authentic luxury brands. Specifically, the first objective concerns regional differences across three cities in terms of the three factors affecting the purchase of counterfeit luxury products. i.e., collectivistic influence, brand awareness, and brand involvement.Second, we seek to examine whether regional differences play a role in purchase decision regarding luxury brands. Third, we aim to compare the research models on consumer’s decision making process across three cities to provide critical implications pertinent to geographic particularity.
Journal: Journal of Global Scholars of Marketing Science
Pages: 74-93
Issue: 1
Volume: 31
Year: 2021
Month: 01
X-DOI: 10.1080/21639159.2020.1808803
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808803
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:1:p:74-93
Template-Type: ReDIF-Article 1.0
Author-Name: Jinwoo Ahn
Author-X-Name-First: Jinwoo
Author-X-Name-Last: Ahn
Author-Name: Taeseok Rho
Author-X-Name-First: Taeseok
Author-X-Name-Last: Rho
Title: The effect of customer participation in service industry on encounter satisfaction by the development of relationship
Abstract:
This study empirically identifies the varying effects of customer participation (CP) in service industry on a relationship’s developmental stages. Because CP simultaneously affects and is affected by a relationship in service settings, its influence on the relationship’s developmental stage requires examination. This study aims to fill the gap between phenomenon and theory that existed in previous CP studies by comparing and analysing the effects of four CP sub-factors (information seeking, information sharing, personal interaction and responsible behaviour) on encounter satisfaction during the developmental stage of a relationship between customer and service provider. Additionally, this study provides service companies with strategic implications for utilizing CP.This study considers the relationship dynamics to which prior CP studies paid little attention. Thoroughly verifying these CP sub-factors provides a foothold for a new perspective on the inconsistent results of CP studies. According to research result, the influence of information-seeking behaviour on encounter satisfaction decreases as a relationship grows. In contrast, information sharing and personal interaction increase. Lastly, responsible behaviour made no significant difference. This study enables service marketing managers to understand CP during the developmental stage of a customer relationship and establish needed and appropriate management guidelines for customer-related interactions.
Journal: Journal of Global Scholars of Marketing Science
Pages: 94-120
Issue: 1
Volume: 31
Year: 2021
Month: 01
X-DOI: 10.1080/21639159.2020.1808806
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808806
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:1:p:94-120
Template-Type: ReDIF-Article 1.0
Author-Name: The Editors
Title: Chinese Abstracts: Journal of Global Scholars of Marketing Science, Volume 31, Issue 1 (2021)
Journal: Journal of Global Scholars of Marketing Science
Pages: 121-123
Issue: 1
Volume: 31
Year: 2021
Month: 01
X-DOI: 10.1080/21639159.2021.1863646
File-URL: http://hdl.handle.net/10.1080/21639159.2021.1863646
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:1:p:121-123
Template-Type: ReDIF-Article 1.0
Author-Name: Sreedhar Madhavaram
Author-X-Name-First: Sreedhar
Author-X-Name-Last: Madhavaram
Title: Shelby D. Hunt’s contributions to the marketing discipline: Research programs, impact, and compelling opportunities
Abstract:
This issue of the Journal of Global Scholars of Marketing Science (JGSMS) is a tribute to the contributions of Shelby D. Hunt to the marketing discipline. There are nine contributions by – Dennis B. Arnett, Vishag Badrinrayanan, Kshitij Bhoumik, Pelin Bicen, Mayukh Dass, Linda Ferrell, O.C. Ferrell, Shelby D. Hunt, Sreedhar Madhavaram, Heejung Park, Mark Peterson, Rajan Vardarajan, and Scott J. Vitell – that not only pay homage to Professor Hunt’s significant contributions, but also make original contributions that can potentially take the marketing discipline forward. Collectively, the contributions from the special issue are unequivocal on the significance of Professor Hunt’s contributions to the marketing discipline with reference to: (i) theory development in marketing, (ii) programmatic research on marketing theory, marketings’ philosophy debates, channels of distribution, macromarketing and ethics, relationship marketing, resource-advantage theory, and marketing management and strategy, (iii) impact on the marketing discipline, (iv) implications for marketing scholarship, pedagogy, and practice, and (v) advancing the marketing discipline. In conclusion, on the foundations of Professor Hunt’s contributions to research on marketing theory, marketing strategy, marketing ethics, macromarketing, resource-advantage theory of competition, and channels of distribution, compelling opportunities are abound for marketing scholarship.
Journal: Journal of Global Scholars of Marketing Science
Pages: 125-129
Issue: 2
Volume: 31
Year: 2021
Month: 04
X-DOI: 10.1080/21639159.2020.1785921
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1785921
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:2:p:125-129
Template-Type: ReDIF-Article 1.0
Author-Name: Shelby D. Hunt
Author-X-Name-First: Shelby D.
Author-X-Name-Last: Hunt
Title: The nature and origins of impactful research in marketing
Abstract:
This article (1) explores the nature and origins of “high impact” (i.e., highly cited) articles in marketing, (2) argues that a major factor is that highly cited articles frequently are the result of their authors’ executing time-consuming, research programs, rather than simply working on individual articles that appear to be immediately publishable, (3) develops a “six-stage model” of programmatic research, and (4) illustrates the six-stage model by means of the author’s “marketing theory” research program.
Journal: Journal of Global Scholars of Marketing Science
Pages: 130-141
Issue: 2
Volume: 31
Year: 2021
Month: 04
X-DOI: 10.1080/21639159.2020.1785915
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1785915
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:2:p:130-141
Template-Type: ReDIF-Article 1.0
Author-Name: Rajan Varadarajan
Author-X-Name-First: Rajan
Author-X-Name-Last: Varadarajan
Title: Dr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader, mentor and more
Abstract:
Dr. Shelby D. Hunt is a world-renowned marketing scholar and thought leader. Over the course of his first five decades of distinguished and illustrious academic journey, he has made numerous seminal contributions to the advancement of marketing thought and practice. Hunt’s scholarly contributions have been greatly influential in shaping the content and body of knowledge in a number of substantive areas in marketing including macromarketing, marketing channels, marketing ethics, marketing theory and strategic marketing. This tribute article provides a retrospective and perspective on five of Hunt’s seminal pieces (one from each of the first five decades of Hunt’s illustrious academic journey) that have had a lasting impact on my research and teaching and undoubtedly on those of countless other marketing academics worldwide.
Journal: Journal of Global Scholars of Marketing Science
Pages: 142-150
Issue: 2
Volume: 31
Year: 2021
Month: 04
X-DOI: 10.1080/21639159.2020.1785913
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1785913
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:2:p:142-150
Template-Type: ReDIF-Article 1.0
Author-Name: Scott J. Vitell
Author-X-Name-First: Scott J.
Author-X-Name-Last: Vitell
Title: Shelby D. Hunt: Contributions of a pioneer in marketing ethics and macromarketing
Abstract:
This article is a rendering of the contributions of a Marketing Legend, Shelby D. Hunt, in the field of macromarketing in general, and most specifically in the marketing ethics area. The article highlights the major contributions of Dr. Hunt in these areas, and also traces his role as one of the early founders in both fields while even still continuing to publish in both (roughly four decades later) up to the very present.
Journal: Journal of Global Scholars of Marketing Science
Pages: 151-161
Issue: 2
Volume: 31
Year: 2021
Month: 04
X-DOI: 10.1080/21639159.2020.1785920
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1785920
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:2:p:151-161
Template-Type: ReDIF-Article 1.0
Author-Name: Mark Peterson
Author-X-Name-First: Mark
Author-X-Name-Last: Peterson
Author-Name: Heejung Park
Author-X-Name-First: Heejung
Author-X-Name-Last: Park
Title: Hope for a stronger discipline of marketing
Abstract:
To a new generation of marketing scholars, Shelby Hunt might be identified with Resource-Advantage (RA) Theory, marketing theory books, or philosophy of science debates from the 1980s. This article intends to put Hunt’s publishing efforts into a richer perspective for the reader. The outcome of Hunt’s works has strengthened the marketing discipline and allowed it to avoid being taken over by neighboring disciplines in business academia, such as management. The article first offers an overview of Hunt’s works and what characterizes his body of work that should matter to marketing scholars. This article then focuses on some of Hunt’s macromarketing and ethics contributions to highlight how his work in these areas has boosted the efforts of other scholars in the process of knowledge creation. The article closes with some thoughts on future research possibilities within the marketing discipline that are now warranted.
Journal: Journal of Global Scholars of Marketing Science
Pages: 162-177
Issue: 2
Volume: 31
Year: 2021
Month: 04
X-DOI: 10.1080/21639159.2020.1785914
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1785914
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:2:p:162-177
Template-Type: ReDIF-Article 1.0
Author-Name: O.C. Ferrell
Author-X-Name-First: O.C.
Author-X-Name-Last: Ferrell
Author-Name: Linda Ferrell
Author-X-Name-First: Linda
Author-X-Name-Last: Ferrell
Title: Applying the Hunt Vitell ethics model to artificial intelligence ethics
Abstract:
The Hunt-Vitell (H-V) model of marketing ethics has been validated over the last 30 years. The model explains how people make ethical decisions. Artificial intelligence (AI), involving machine learning, is replacing humans and making decisions based on algorithms or rules developed by programmers. The challenge is how to program the ethical component of AI decisions normally provided by humans. H-V is a descriptive model that can be applied to making AI ethical decisions. A blueprint and revised H-V model is developed as a guide to implementing AI ethics.
Journal: Journal of Global Scholars of Marketing Science
Pages: 178-188
Issue: 2
Volume: 31
Year: 2021
Month: 04
X-DOI: 10.1080/21639159.2020.1785918
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1785918
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:2:p:178-188
Template-Type: ReDIF-Article 1.0
Author-Name: Dennis B. Arnett
Author-X-Name-First: Dennis B.
Author-X-Name-Last: Arnett
Author-Name: Mayukh Dass
Author-X-Name-First: Mayukh
Author-X-Name-Last: Dass
Author-Name: Kshitij Bhoumik
Author-X-Name-First: Kshitij
Author-X-Name-Last: Bhoumik
Title: Re-examining market structures: Resource-Advantage theory and the market offering ecosystem perspective
Abstract:
Understanding market structure is central to firms’ success. It helps organizations understand competition and in turn develop strategies to improve performance. The market structure literature is traditionally driven by three schools of thoughts, supply-side competition, demand-side competition, and target market-based competition. However, researchers are developing more intricate models of market structures, which are inspired by the ecosystem concept and are supported by network analysis techniques. In this article, we present new insights regarding market structures based on an ecosystem metaphor approach. In particular, we propose that a market structure can be classified using six ecosystem-based relationships (mutualism, commensalism, neutralism, amensalism, parasitism, and competition), which are based on how the sales of a market offering affects the sales of other offerings in the same ecosystem. Based on these relationships, we examine these relationships in detail and provide proposals for future research.
Journal: Journal of Global Scholars of Marketing Science
Pages: 189-199
Issue: 2
Volume: 31
Year: 2021
Month: 04
X-DOI: 10.1080/21639159.2020.1785917
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1785917
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:2:p:189-199
Template-Type: ReDIF-Article 1.0
Author-Name: Vishag Badrinarayanan
Author-X-Name-First: Vishag
Author-X-Name-Last: Badrinarayanan
Title: Professor Shelby Hunt’s contributions to franchising: Revisiting forecasts and recommendations four decades later
Abstract:
This tribute article focuses on Professor Shelby Hunt’s contributions to the franchising literature and evaluates how forecasts and recommendations presented in 11 of his articles compare against contemporary industry trends and practices. From this evaluation, it is abundantly clear that Professor Hunt’s contributions to franchising were truly visionary in nature – almost all of the proposed forecasts and recommendations have materialized over the past four decades.
Journal: Journal of Global Scholars of Marketing Science
Pages: 200-212
Issue: 2
Volume: 31
Year: 2021
Month: 04
X-DOI: 10.1080/21639159.2020.1785916
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1785916
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:2:p:200-212
Template-Type: ReDIF-Article 1.0
Author-Name: Pelin Bicen
Author-X-Name-First: Pelin
Author-X-Name-Last: Bicen
Title: Shelby D. Hunt’s legacy, the R-A theory of competition, and its perspective on the geographical indications (GIs) debate
Abstract:
The article highlights Dr. Shelby Hunt’s major contribution to the interminable discussions in the field of competition in general, and most specifically in the role of institutions and public policy promoting productivity and economic growth. The article specifically focuses on Hunt’s legacy, Resource-Advantage Theory of Competition, and its core concepts to guide our understanding in one of the most heated debates in the international trade discussions: Geographical Indications (GI) and their impact on the competitive nature of global trade.Geographical Indications (GI) are collective intellectual property (IP) rights for agri-food products that highlight the unique tie between the quality of the GI product and the territory where it is produced and/or processed. This tie encompasses both physical (i.e. soil, climate, local variety and breed) and human-related factors (i.e. local know-how, specific skills, historical traces). The heated debate regarding the nature and scope of GIs policies and whether these policies foster or hinder competition takes considerable attention in global trade agreements. Founding my arguments on Hunt’s Resource-Advantage theory, a dynamic theory of competition, I argue that GIs policies are pro-competition and provide the agrifood producers with productivity tools and, thereby, have the potential to foster regional economic growth and prosperity.
Journal: Journal of Global Scholars of Marketing Science
Pages: 213-233
Issue: 2
Volume: 31
Year: 2021
Month: 04
X-DOI: 10.1080/21639159.2020.1785919
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1785919
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:2:p:213-233
Template-Type: ReDIF-Article 1.0
Author-Name: Sreedhar Madhavaram
Author-X-Name-First: Sreedhar
Author-X-Name-Last: Madhavaram
Title: The conceptual contributions of Shelby D. Hunt: Foundations for advancing the marketing discipline
Abstract:
Given that conceptual contributions are essential for enhancing marketing thought, scholars are increasingly lamenting the decline in conceptual advances in marketing. Remarkably, while the marketing discipline was experiencing a precipitous decline in conceptual advances, Professor Hunt, almost singularly, moved in the opposite direction through his significant conceptual contributions to several substantive areas in marketing. In this article, as a scholarly tribute, I evaluate some of his conceptual contributions to marketing theory, franchising, marketing ethics, marketing strategy, and competition. Specifically, this article (i) discusses the nature of conceptual contributions, (ii) evaluates Hunt’s conceptual contributions to five substantive areas in marketing using MacInnis’s typology for conceptual contributions, (iii) argues that Professor Hunt’s conceptual contributions are foundational for scholarly discourse on marketing theory, franchising, marketing ethics, marketing strategy, and competition, and (iv) urges marketing scholars to both develop conceptual contributions for substantive areas of marketing and to cumulatively build on the foundations of Professor Hunt’s conceptual contributions to specific research domains. Indeed, an appropriate tribute to a scholar’s intellectual contributions can only come from preserving the cumulativity of those contributions by building on their foundations.
Journal: Journal of Global Scholars of Marketing Science
Pages: 234-254
Issue: 2
Volume: 31
Year: 2021
Month: 04
X-DOI: 10.1080/21639159.2020.1785922
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1785922
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:2:p:234-254
Template-Type: ReDIF-Article 1.0
Author-Name: Kaj Storbacka
Author-X-Name-First: Kaj
Author-X-Name-Last: Storbacka
Author-Name: Suvi Nenonen
Author-X-Name-First: Suvi
Author-X-Name-Last: Nenonen
Title: Managerial levers of market-shaping strategies: An abductive inquiry
Abstract:
Viewing markets as socially constructed, and thus consciously reconstructable value-creating systems, opens interesting avenues for managerial practice. Strategic decisions regarding markets are no longer limited to market selection or positioning in an existing space; for in addition, markets themselves can be shaped for higher value creation, growth and profitability. Based on an abductive research process that was founded on a continuous literature review and involved 63 executives from 16 firms in two countries, we identified 12 distinct levers that a focal firm wanting to shape their markets can focus on. These managerial levers are further categorized into four themes (1) reworking the exchange process by which the focal firm connects with customers, (2) reshaping the network that supports the exchange process and customers’ use practices, (3) revising the representations that are used to symbolize the market, and (4) reforming the norms that guide all interactions in the market. The developed framework provides an organized and actionable overview of the elements that can form the content of market-shaping strategies, thus illuminating the “black box” between previously explored antecedents and outcomes of such strategies.
Journal: Journal of Global Scholars of Marketing Science
Pages: 337-353
Issue: 3
Volume: 31
Year: 2021
Month: 07
X-DOI: 10.1080/21639159.2020.1808836
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808836
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:3:p:337-353
Template-Type: ReDIF-Article 1.0
Author-Name: Nusser Raajpoot
Author-X-Name-First: Nusser
Author-X-Name-Last: Raajpoot
Author-Name: Arun Sharma
Author-X-Name-First: Arun
Author-X-Name-Last: Sharma
Title: The function of innovation culture in the success of new services
Abstract:
The role of culture has been important for the success of new service development. As an example, Sheth highlighted the role of resistance to innovation and the cultural orientation of developing countries, such as India, in determining success in the development of new services. There has been extensive research in the area of new service development, but an area that needs additional research is innovation culture. Using data from 96 companies in 24 countries, we first identify important global service success factors: innovation culture, global orientation, incentives and rewards, collaboration with external partners, market analysis, and identifying customer needs. We then test a model between the success factors and the success of new services and find that innovation culture is critical in the success of new services. We also find that collaboration is the most salient factor in success. In the absence of innovation culture, understanding customer needs does not improve success chances, and financial rewards help develop an innovation culture. Implications are derived for research and practice.
Journal: Journal of Global Scholars of Marketing Science
Pages: 392-414
Issue: 3
Volume: 31
Year: 2021
Month: 07
X-DOI: 10.1080/21639159.2021.1924818
File-URL: http://hdl.handle.net/10.1080/21639159.2021.1924818
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:3:p:392-414
Template-Type: ReDIF-Article 1.0
Author-Name: Atul Parvatiyar
Author-X-Name-First: Atul
Author-X-Name-Last: Parvatiyar
Title: Tracing global contribution of Jagdish N. Sheth to customer engagement and brand value enhancement
Journal: Journal of Global Scholars of Marketing Science
Pages: 255-259
Issue: 3
Volume: 31
Year: 2021
Month: 07
X-DOI: 10.1080/21639159.2021.1924956
File-URL: http://hdl.handle.net/10.1080/21639159.2021.1924956
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:3:p:255-259
Template-Type: ReDIF-Article 1.0
Author-Name: Ruth N. Bolton
Author-X-Name-First: Ruth N.
Author-X-Name-Last: Bolton
Author-Name: Anders Gustafsson
Author-X-Name-First: Anders
Author-X-Name-Last: Gustafsson
Author-Name: Crina O. Tarasi
Author-X-Name-First: Crina O.
Author-X-Name-Last: Tarasi
Author-Name: Lars Witell
Author-X-Name-First: Lars
Author-X-Name-Last: Witell
Title: How customer experience management reconciles strategy differences between East and West
Abstract:
This paper studies how customers of a global firm evaluate their experiences within and across 44 countries. It focuses on customers’ emotional, cognitive, sensory and behavioral responses to the catalog experience. It develops a theory-based model of satisfaction with the catalog experience as a function of experiential attributes and control variables. A second model captures how each experiential attribute’s contribution to the customer experience is influenced by market and customer characteristics. The models were operationalized using survey data from 366,185 customers who used the firm’s catalog across different trade areas in 44 countries, yielding 571 equations that describe satisfaction with the customer experience. Consistent with theoretical work on context-dependent judgments, nine contingency factors explain significant and substantial amounts of variation (30% on average) in the elasticities of the 12 experiential attributes. East and West can appear similar when market characteristics are similar – or when they are different. Emotional, cognitive, sensory, and behavioral responses to the customer experience systematically differ due to economic, demographic, technological, cultural and consumer characteristics. East and West especially differ in terms of responses to emotional and sensory experiences. Customer experience management can help to shape a strategy that resolves strategy differences between East and West.
Journal: Journal of Global Scholars of Marketing Science
Pages: 273-295
Issue: 3
Volume: 31
Year: 2021
Month: 07
X-DOI: 10.1080/21639159.2021.1921606
File-URL: http://hdl.handle.net/10.1080/21639159.2021.1921606
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:3:p:273-295
Template-Type: ReDIF-Article 1.0
Author-Name: Thomas Ritter
Author-X-Name-First: Thomas
Author-X-Name-Last: Ritter
Title: Enabling organizational value-chain processes through network capability
Abstract:
Value-chain processes must be understood and managed from a network, or ecosystem, perspective and linked to customer value creation. Based on an overview of the customer-value literature and internal value-chain processes, this paper argues that network capability needs to be added to the firm’s value-chain processes as an additional layer. This paper outlines different views on network capability, positions network capability in the wider portfolio of firms’ value-creation processes, and outlines potential research opportunities that may deepen our understanding of network capability.
Journal: Journal of Global Scholars of Marketing Science
Pages: 354-371
Issue: 3
Volume: 31
Year: 2021
Month: 07
X-DOI: 10.1080/21639159.2021.1924817
File-URL: http://hdl.handle.net/10.1080/21639159.2021.1924817
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:3:p:354-371
Template-Type: ReDIF-Article 1.0
Author-Name: Vanitha Swaminathan
Author-X-Name-First: Vanitha
Author-X-Name-Last: Swaminathan
Author-Name: Umut Kubat Dokumaci
Author-X-Name-First: Umut
Author-X-Name-Last: Kubat Dokumaci
Title: Do all, or only some personality types engage in spreading negative WOM? An experimental study of negative WOM, big 5 personality traits and brand personality
Abstract:
The focus of this research is on examining the interrelationships among brand personality, human personality traits, and the propensity to spread online negative word of mouth (WOM). The results across two studies show that consumers with higher levels of neuroticism (or lower emotional stability) have a greater propensity to spread negative WOM for a sincere brand than for an exciting brand. Conversely, consumers with higher levels of emotional stability exhibit no significant differences in negative WOM across sincere and exciting brands. Implications of these findings for theory are discussed, along with directions for future research.
Journal: Journal of Global Scholars of Marketing Science
Pages: 260-272
Issue: 3
Volume: 31
Year: 2021
Month: 07
X-DOI: 10.1080/21639159.2020.1808837
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808837
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:3:p:260-272
Template-Type: ReDIF-Article 1.0
Author-Name: Andrew Baker
Author-X-Name-First: Andrew
Author-X-Name-Last: Baker
Author-Name: Naveen Donthu
Author-X-Name-First: Naveen
Author-X-Name-Last: Donthu
Title: Fight or flight?: Understanding customer response to CRM tactics
Abstract:
A successful CRM strategy sometime requires the firm to unilaterally restructure parts of the exchange relationship with existing customers. This reallocation of marketing resources benefits many customers, although less profitable customer segments are likely to be adversely impacted by such policies. In this study we shed light on the marketing relationship factors that shape how consumers respond to CRM activities involving negative policy changes. The theoretical model tested showed that the level of switching costs and situational self-efficacy modify the behavioral response (acceptance, resistance, and defection) consumers have to negative policy changes.
Journal: Journal of Global Scholars of Marketing Science
Pages: 318-336
Issue: 3
Volume: 31
Year: 2021
Month: 07
X-DOI: 10.1080/21639159.2020.1808839
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808839
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:3:p:318-336
Template-Type: ReDIF-Article 1.0
Author-Name: Jürgen Kai-Uwe Brock
Author-X-Name-First: Jürgen Kai-Uwe
Author-X-Name-Last: Brock
Title: The emergence and implications of Technologized Marketing
Abstract:
Technology is as old as human activity and marketing is as old as human economic activity. Accordingly, marketing technology has evolved. Drawing on evolutionary technology systems theory, this paper discusses the emergence and implications of Technologized Marketing, which will be the next evolutionary phase. The implications of Technologized Marketing focus on the question how excellence in marketing will look like. For each implication testable research hypotheses are developed.
Journal: Journal of Global Scholars of Marketing Science
Pages: 372-391
Issue: 3
Volume: 31
Year: 2021
Month: 07
X-DOI: 10.1080/21639159.2021.1921607
File-URL: http://hdl.handle.net/10.1080/21639159.2021.1921607
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:3:p:372-391
Template-Type: ReDIF-Article 1.0
Author-Name: Eunha Chun
Author-X-Name-First: Eunha
Author-X-Name-Last: Chun
Author-Name: Heerim Joung
Author-X-Name-First: Heerim
Author-X-Name-Last: Joung
Author-Name: Young Ju Lim
Author-X-Name-First: Young Ju
Author-X-Name-Last: Lim
Author-Name: Eunju Ko
Author-X-Name-First: Eunju
Author-X-Name-Last: Ko
Title: Business transparency and willingness to act environmentally conscious behavior: Applying the sustainable fashion evaluation system “Higg Index”
Abstract:
The authors conducted a survey of 120 consumers in South Korea to study how fashion brands can use “Higg Index” to increase information transparency, which then enhances environmental concerns, brand trust, willingness to act environmentally conscious behavior, and purchase intentions. Furthermore, consumer sustainable knowledge moderates the effects of environmental concerns and brand trust. The analysis indicates that business transparency positively affects environmental concerns, brand trust, and willingness to act environmentally conscious behavior. Consumers’ sustainable knowledge moderates the effects of business transparency on environmental concerns and brand trust. The findings have meaningful implications for marketer by suggesting the need for transparency, which can be indicated by using an effective transparent evaluation system.
Journal: Journal of Global Scholars of Marketing Science
Pages: 437-452
Issue: 3
Volume: 31
Year: 2021
Month: 07
X-DOI: 10.1080/21639159.2021.1904784
File-URL: http://hdl.handle.net/10.1080/21639159.2021.1904784
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:3:p:437-452
Template-Type: ReDIF-Article 1.0
Author-Name: Gerard J. Tellis
Author-X-Name-First: Gerard J.
Author-X-Name-Last: Tellis
Author-Name: Seshadri Tirunillai
Author-X-Name-First: Seshadri
Author-X-Name-Last: Tirunillai
Title: The research impact of Dr. Jagdish Sheth
Abstract:
The authors analyze the publication record of Jagdish Sheth to grasp his impact. As of January 2019, Sheth’s total Google citations were over 44,000. Analysis suggests that Sheth’s impact is deep, with two publications having over 6,000 citations each. Yet, his breadth is impressive, spanning at least 20 independent topics. His h-factor is over 80, with 10 publications with over 1,000 cites each. His topics range from buyer behavior, customer behavior, relationship marketing, and consumption values, to innovation, emerging markets, sustainability, value creation, marketing reform, and web marketing. Surprisingly, relationship marketing (not buyer behavior) is his top cited topic.
Journal: Journal of Global Scholars of Marketing Science
Pages: 433-436
Issue: 3
Volume: 31
Year: 2021
Month: 07
X-DOI: 10.1080/21639159.2021.1924820
File-URL: http://hdl.handle.net/10.1080/21639159.2021.1924820
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:3:p:433-436
Template-Type: ReDIF-Article 1.0
Author-Name: V. Kumar
Author-X-Name-First: V.
Author-X-Name-Last: Kumar
Author-Name: Mani Vannan
Author-X-Name-First: Mani
Author-X-Name-Last: Vannan
Title: It takes two to tango: Statistical modeling and machine learning
Abstract:
Statistical methods (SM) have been dominant in generating insights from any type of data for generations. However, with the recent advances in technology, machine learning (ML) has become one of the widely spoken methods to generate insights with more ease of use. While the followers of statistical methods have a differing view point about ML, and the followers of ML have a differing viewpoint about SM, this article isolates the merits of each of these two methods and advances arguments for when to use what method based on the purpose, context, frequency of use, cost, expertise and time. To be specific, the main purpose of SM is for inference and that of ML is prediction. Further, this article goes one step further and creates a scenario where it shows that when we combine the learning from using a statistical method and apply it to machine learning, the ultimate benefit can be greater than the sum of each method’s benefits.
Journal: Journal of Global Scholars of Marketing Science
Pages: 296-317
Issue: 3
Volume: 31
Year: 2021
Month: 07
X-DOI: 10.1080/21639159.2020.1808838
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808838
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:3:p:296-317
Template-Type: ReDIF-Article 1.0
Author-Name: Kyung Hoon Kim
Author-X-Name-First: Kyung Hoon
Author-X-Name-Last: Kim
Author-Name: Eunju Ko
Author-X-Name-First: Eunju
Author-X-Name-Last: Ko
Author-Name: Sang Jin Kim
Author-X-Name-First: Sang Jin
Author-X-Name-Last: Kim
Author-Name: Qi Jiang
Author-X-Name-First: Qi
Author-X-Name-Last: Jiang
Title: Digital service innovation, customer engagement, and customer equity in AR marketing
Abstract:
Service innovation with digital technology such as augmented reality allows brands to deliver additional values to customers, as interactions between brand and customer improve a brand’s performance. However, there is little research on digital service innovation and its impact on customer behavior. Thus, the authors focus on digital service innovation and aim to answer whether it plays a role in positive customer response. This study examines the relationship between digital service innovation, customer engagement, and customer equity. The findings of this study show that digital service innovation helps improve customer engagement, which also leads to customer equity. Finally, the authors discuss academic and managerial implications.
Journal: Journal of Global Scholars of Marketing Science
Pages: 453-466
Issue: 3
Volume: 31
Year: 2021
Month: 07
X-DOI: 10.1080/21639159.2021.1923054
File-URL: http://hdl.handle.net/10.1080/21639159.2021.1923054
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:3:p:453-466
Template-Type: ReDIF-Article 1.0
Author-Name: Thomas Gruen
Author-X-Name-First: Thomas
Author-X-Name-Last: Gruen
Author-Name: Daniel Corsten
Author-X-Name-First: Daniel
Author-X-Name-Last: Corsten
Title: Accessibility and availability: A cross-cultural study of shopper responses to online retail stock-outs
Abstract:
Accessibility of products in online retail is an expected part of the shopper experience journey. Frequent products are not accessible due to non-availability. Introduced by Sheth and Sisodia, the 4A’s framework articulates how success in any marketing program depends on four dimensions: Awareness, Acceptability, Affordability, and Accessibility. This article demonstrates how, like dominos fall, marketing investments can fail when the final 4A’s stage, Accessibility, is not adequately addressed in online retailing. Surveying more than 2,000 shoppers across five European and Asian countries that encountered a non-available item while shopping online for one of six fast-moving consumer goods categories, the research study examines shoppers’ switching behavior when Accessibility has been interrupted in the purchasing stage of the customer journey. The overall goal is to better understand how shoppers change their behavior, and it examines a variety of causes that drive switching behavior, whether it be to switch stores, switch brands, or switch intentions when the item they desired is unavailable. Switching behavior was found to vary greatly among the five countries, but less between categories, and switching was greatly affected by the way shoppers encountered the non-available item. The study concludes with recommendations to address Accessibility both in product availability and shoppers’ transaction costs.
Journal: Journal of Global Scholars of Marketing Science
Pages: 415-432
Issue: 3
Volume: 31
Year: 2021
Month: 07
X-DOI: 10.1080/21639159.2021.1924819
File-URL: http://hdl.handle.net/10.1080/21639159.2021.1924819
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:3:p:415-432
Template-Type: ReDIF-Article 1.0
Author-Name: Nicolas Hamelin
Author-X-Name-First: Nicolas
Author-X-Name-Last: Hamelin
Author-Name: Suchi Agrawal
Author-X-Name-First: Suchi
Author-X-Name-Last: Agrawal
Author-Name: Nitin Patwa
Author-X-Name-First: Nitin
Author-X-Name-Last: Patwa
Author-Name: Lars-Erik Casper Ferm
Author-X-Name-First: Lars-Erik
Author-X-Name-Last: Casper Ferm
Author-Name: Park Thaichon
Author-X-Name-First: Park
Author-X-Name-Last: Thaichon
Title: Package appearance matter: Facial expression and Galvanic Skin Response analysis approach
Abstract:
This study reveals the importance of package design and brand in the choice of over-the-counter (OTC) analgesic. Various packages for analgesic products were tested on 40 respondents and autonomic body reactions were measured. The product tested was private Australian brands of Paracetamol from Coles and Woolworth, Priceline, a chemist brand, Herron a local brand and finally the well-known global brand Panadol. Eye tracking, facial expression analysis as well as Galvanic Skin response were found in strong correlation with respondent preference and purchasing intention. A heat map analysis for each package reveals that for most of the products the focus was not on the price. Time to First Fixation (TTFF) revealed that the eye fixation on price came last with the time spent looking at the price was low as compared to the time spent on the other areas of the packaging and this for both males and females. For most of the drugs, the focus (time spent) is majorly on the brand name and the benefits and tablet usage information.
Journal: Journal of Global Scholars of Marketing Science
Pages: 624-644
Issue: 4
Volume: 31
Year: 2021
Month: 10
X-DOI: 10.1080/21639159.2021.1939094
File-URL: http://hdl.handle.net/10.1080/21639159.2021.1939094
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:4:p:624-644
Template-Type: ReDIF-Article 1.0
Author-Name: Morris B. Holbrook
Author-X-Name-First: Morris B.
Author-X-Name-Last: Holbrook
Title: Commentary: Consumption experiences, customer value, subjective personal introspection, the photographic essay, and semiological/hermeneutic interpretation
Abstract:
This commentary revisits an oft-cited paper published in the Journal of Business Research, reviews the themes contained therein, speculates on why the paper garnered more than the usual attention from marketing and consumer researchers, and offers some suggestions as to where the relevant issues and ideas might lead in the future.
Journal: Journal of Global Scholars of Marketing Science
Pages: 663-675
Issue: 4
Volume: 31
Year: 2021
Month: 10
X-DOI: 10.1080/21639159.2020.1808822
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808822
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:4:p:663-675
Template-Type: ReDIF-Article 1.0
Author-Name: Ali Alikhani
Author-X-Name-First: Ali
Author-X-Name-Last: Alikhani
Author-Name: Pooria Mokhtarian
Author-X-Name-First: Pooria
Author-X-Name-Last: Mokhtarian
Title: Impact of brand personality traits on customer’s brand commitment (case study: NIVEA hygienic products)
Abstract:
Present research studies the impact of brand personality traits on customer commitment to the Brand as one of customer behaviour indicators by measuring variables like sincerity, excitement, sophistication, peacefulness, and competence. Tehran hygienic products customers of NIVEA (at least 1–3 years consumption) is the statistical population of this research and due to the unspecific volume of the statistical population the sampling was determined by Cochran Formula (n-384). In this vein, the random cluster sampling method has been used and research data has been collected with designed standard and structured questionnaire. To accomplish this; a conceptual framework is developed and evaluated as follow: For data analysis on inferential level structural equation modelling has been used. The type of research is practical, data type is quantitative, data collection type is descriptive and in terms of determining the relationship between variables is correlation. The result demonstrates a significant relationship between brand personality and Brand commitment, due to the direct positive relationship among sincerity, excitement, sophistication, peacefulness, Competence variables and Brand commitment.
Journal: Journal of Global Scholars of Marketing Science
Pages: 543-562
Issue: 4
Volume: 31
Year: 2021
Month: 10
X-DOI: 10.1080/21639159.2020.1808808
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808808
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:4:p:543-562
Template-Type: ReDIF-Article 1.0
Author-Name: Pranay Verma
Author-X-Name-First: Pranay
Author-X-Name-Last: Verma
Title: The effect of materialism, satisfaction and trust upon attitudinal loyalty: The case of denims
Abstract:
This paper investigates if attitudinal loyalty can be determined by materialism, satisfaction and trust of customers. Data collected from 721 Indian consumers were empirically tested using SEM for the reliability of the measurement model and relationships between constructs. This pioneer study demonstrates the assimilated influence of materialism, satisfaction and trust upon attitudinal loyalty. This research finds that materialism is significantly related to satisfaction. Satisfaction is also significantly associated with both trust and attitudinal loyalty. Further, trust was positively linked to attitudinal loyalty. Attitudinal loyalty varies with customer’s age and frequency of purchase, while trust varies due to gender, place of purchase, jeans life and cohabitance.
Journal: Journal of Global Scholars of Marketing Science
Pages: 467-486
Issue: 4
Volume: 31
Year: 2021
Month: 10
X-DOI: 10.1080/21639159.2020.1808804
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808804
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:4:p:467-486
Template-Type: ReDIF-Article 1.0
Author-Name: Aji Cahya Nusantara
Author-X-Name-First: Aji Cahya
Author-X-Name-Last: Nusantara
Author-Name: Michael Volgger
Author-X-Name-First: Michael
Author-X-Name-Last: Volgger
Author-Name: Christof Pforr
Author-X-Name-First: Christof
Author-X-Name-Last: Pforr
Title: Evaluating the complex impact of policy changes on tourism development: The case of Surakarta, Indonesia
Abstract:
This paper discusses a recent political transition which led to changes in tourism development of the Indonesian city of Surakarta, and shifted the focus from preserving cultural uniqueness to boosting mainstream tourism infrastructure. The paper investigates impacts of such a fundamental change in tourism development policy and explores how its actions- and results-related impacts are evaluated by stakeholders. In this context, the paper adopts a relativistic stakeholder approach to impact evaluation. Findings reveal that the stark policy shift generated relatively balanced outcome assessments by interviewed stakeholders, although they criticised a lack of involvement in the decision-making process. Overall, this research contributes to impact assessment research by lending support to a relativistic and activity/process-based view. Stakeholder involvement into decision-making not only supports a continuous and critical evaluation due to the presence of a multitude of voices, but seemingly provides a counter-balance to sudden ruptures which characterize political dynamics.
Journal: Journal of Global Scholars of Marketing Science
Pages: 614-623
Issue: 4
Volume: 31
Year: 2021
Month: 10
X-DOI: 10.1080/21639159.2021.1935291
File-URL: http://hdl.handle.net/10.1080/21639159.2021.1935291
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:4:p:614-623
Template-Type: ReDIF-Article 1.0
Author-Name: The Editors
Title: Correction
Journal: Journal of Global Scholars of Marketing Science
Pages: v-v
Issue: 4
Volume: 31
Year: 2021
Month: 10
X-DOI: 10.1080/21639159.2021.1980992
File-URL: http://hdl.handle.net/10.1080/21639159.2021.1980992
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:4:p:v-v
Template-Type: ReDIF-Article 1.0
Author-Name: Oliver Cruz-Milán
Author-X-Name-First: Oliver
Author-X-Name-Last: Cruz-Milán
Author-Name: Veysel Avsar
Author-X-Name-First: Veysel
Author-X-Name-Last: Avsar
Title: Evaluating the effects of an online marketing program: The case of Mexico’s national tourism promotion board
Abstract:
Given some of the limitations of survey-based methodologies to assess tourism advertising and promotional programs, the objective of this research is to evaluate the effectiveness of Mexico’s tourism promotion board campaigns executed through digital media channels between 2012 and 2017 using a quasi-experimental, longitudinal design. A difference-in-difference model is estimated to compare the tourism inflow from countries before and after receiving the online promotion (treatment) with a control group of countries that did not receive it, controlling for demographic and economic variables that influence tourism inflow. The study results and return on investment estimations demonstrate that the digital advertising campaign has a significant effect on annual international visitor arrivals, underscoring the importance of employing cost-effectiveness metrics to determine the impact of marketing investments.
Journal: Journal of Global Scholars of Marketing Science
Pages: 645-662
Issue: 4
Volume: 31
Year: 2021
Month: 10
X-DOI: 10.1080/21639159.2020.1808824
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808824
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:4:p:645-662
Template-Type: ReDIF-Article 1.0
Author-Name: Sooyun Kim
Author-X-Name-First: Sooyun
Author-X-Name-Last: Kim
Author-Name: Sunmee Choi
Author-X-Name-First: Sunmee
Author-X-Name-Last: Choi
Author-Name: Geebum Park
Author-X-Name-First: Geebum
Author-X-Name-Last: Park
Author-Name: Yeonjoo Lee
Author-X-Name-First: Yeonjoo
Author-X-Name-Last: Lee
Title: Configurations of cognitive and affective responses forming customer attitudes toward a luxury brand
Abstract:
Although most relationships are not symmetrical but interrelated, studies on the antecedents of customer attitude using SOR framework have focussed on the main effects and primacy issues of particular predictors, such as cognitive and affective responses, and few studies have examined configuration effects of cognitive and affective responses during shopping. To fill this gap in the research, this study elucidate on the combined effect of cognitive responses, affective responses and personal traits, which have been identified as important moderators for customer attitude, on customer attitude toward the brand, particularly in the luxury fashion retail context. Employing fuzzy-set qualitative comparative analysis (fsQCA), which is a set-theoretic method, this study offers six combination patterns of cognitive responses, affective responses, and personal traits leading to customer’s positive attitude toward a luxury brand. Results of six combinations show three major findings as follows: (1) cognitive responses are more important than affective responses, (2) avoiding negative emotions is more important than evoking positive emotions, and (3) the combinations leading to positive attitudes differ by the level of brand familiarity.
Journal: Journal of Global Scholars of Marketing Science
Pages: 598-613
Issue: 4
Volume: 31
Year: 2021
Month: 10
X-DOI: 10.1080/21639159.2020.1808826
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808826
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:4:p:598-613
Template-Type: ReDIF-Article 1.0
Author-Name: Gladys Stephen
Author-X-Name-First: Gladys
Author-X-Name-Last: Stephen
Author-Name: Daniel Inbaraj
Author-X-Name-First: Daniel
Author-X-Name-Last: Inbaraj
Author-Name: Anbuudayasankar S. P.
Author-X-Name-First: Anbuudayasankar
Author-X-Name-Last: S. P.
Author-Name: Poongkundran T.
Author-X-Name-First: Poongkundran
Author-X-Name-Last: T.
Title: Investigating the influence of audiences’ movie-viewing motives on attitude towards brand placement in movies
Abstract:
The purpose of the paper is to examine the role of audience movie-viewing motives in influencing brand placement value and thereby attitude towards brand placement. For this study, 450 respondents were chosen as the sample size. The model was developed and tested using PLS-SEM where audience attitude towards brand placement was studied using audience movie-viewing motives and the antecedents of brand placement value. The study reveals that movie-viewing audiences with social escapism motivation develop a favourable attitude towards brand placement because of the perceived informativeness and credibility of brand placement and information motivation of audiences results in a favourable attitude towards brand placement because of perceived informativeness, entertainment and credibility of brand placement. Also, viewers who watch movie frequently are driven by social escapism motivation and less frequent group by information motivation. Future research avenues and implications for managers are further discussed.
Journal: Journal of Global Scholars of Marketing Science
Pages: 487-510
Issue: 4
Volume: 31
Year: 2021
Month: 10
X-DOI: 10.1080/21639159.2020.1808813
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808813
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:4:p:487-510
Template-Type: ReDIF-Article 1.0
Author-Name: Tetsuma Emmaru
Author-X-Name-First: Tetsuma
Author-X-Name-Last: Emmaru
Title: Consumer recognition of department store business category in Japan: Comparing consideration of store image to the shopping center
Abstract:
Japanese department stores constitute one of the leading retail categories in the world, influencing business models of retailers in the Pacific Rim countries, and especially those in Asia. However, most Japanese consumers recognize that the department stores category is declining. Department stores are confounded by other retail categories. However, despite many technical and non-technical publications on the subject, few Japanese marketing studies focus on this disconnect. Through a consumer behavior study, the competitiveness of department stores is compared with other retail business categories. An online survey identifies the types of stores perceived as department stores by consumers, and the factors they consider when evaluating this category. The results of the fuzzy set analysis based on factor analyses of store choice and brand attachment show that department store patronage is affected by store environment perceptions, cognitive affinity perceptions, attachment perceptions, admiration perceptions, and non-monetary price perceptions. The findings of fuzzy set analysis also clarify how department stores attract consumers. Strategy recommendations for department store based on these results are provided.
Journal: Journal of Global Scholars of Marketing Science
Pages: 526-542
Issue: 4
Volume: 31
Year: 2021
Month: 10
X-DOI: 10.1080/21639159.2020.1808805
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808805
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:4:p:526-542
Template-Type: ReDIF-Article 1.0
Author-Name: Peter J. Boyle
Author-X-Name-First: Peter J.
Author-X-Name-Last: Boyle
Author-Name: E. Scott Lathrop
Author-X-Name-First: E. Scott
Author-X-Name-Last: Lathrop
Author-Name: Hyoshin Kim
Author-X-Name-First: Hyoshin
Author-X-Name-Last: Kim
Title: Store brand vs. national brand prices: Willingness to pay ≠ willingness to accept
Abstract:
Determining the appropriate price for store brands relative to national brands is important. When setting the price, consumers’ perceptions of price and quality need to be considered. Two past approaches employed by store brand researchers to reveal consumers’ value of store brands include asking either: (1) the price discount they would need to be offered to switch from a national brand to a store brand (a measure of “willingness-to-accept”); or (2) the price premium they would be willing to pay to switch from a store brand to a national brand (a measure of “willingness-to-pay”). Research in other domains reveals that willingness-to-accept (WTA) and willingness-to-pay (WTP) estimates can diverge. We formally tested whether WTA estimates differ from WTP estimates elicited from consumers with respect to store and national brand prices. As predicted, WTA price estimates exceeded those of WTP. This pattern held regardless of whether product-quality equivalence of store and national brands was explicitly provided to respondents or whether respondents were free to make their own assumptions of product quality. Implications for private label researchers and product brand managers are discussed.
Journal: Journal of Global Scholars of Marketing Science
Pages: 563-579
Issue: 4
Volume: 31
Year: 2021
Month: 10
X-DOI: 10.1080/21639159.2020.1808820
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808820
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:4:p:563-579
Template-Type: ReDIF-Article 1.0
Author-Name: Dayun Jeong
Author-X-Name-First: Dayun
Author-X-Name-Last: Jeong
Author-Name: Eunju Ko
Author-X-Name-First: Eunju
Author-X-Name-Last: Ko
Title: The influence of consumers’ self-concept and perceived value on sustainable fashion
Abstract:
Sustainable fashion is an emergent concept introduced to resolve the issues emanating from the clashes between the fast fashion production model and consumers and to establish a healthy relationship between the two. However, studies show that there are inconsistencies between the attitudes and behaviors of consumers regarding sustainability; sustainable fashion has not been found to lead to a shift in consumer behavior despite improved consumer awareness on the subject. In response, researchers claim that each consumer type’s consumption behavior towards sustainable fashion and their underlying characteristics need to be identified to understand the influences of their purchase intentions for sustainable fashion. This study investigates the relationship between self-concept and lifestyle so as to identify basic consumer attitudes and behaviors toward sustainable fashion, and also analyzes the effect of self-concept and perceived values on fashion lifestyle and consumption intention to identify each consumer type and suggest ways to induce the desired buying behavior. Data from people with prior knowledge or experience in sustainable fashion were collected through an online survey, and analyzed. The study found different influences on consumers’ fashion choices according to their distinct self-concepts, and that the subdivisions of CPV affect different degrees of purchase intention.
Journal: Journal of Global Scholars of Marketing Science
Pages: 511-525
Issue: 4
Volume: 31
Year: 2021
Month: 10
X-DOI: 10.1080/21639159.2021.1885303
File-URL: http://hdl.handle.net/10.1080/21639159.2021.1885303
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:4:p:511-525
Template-Type: ReDIF-Article 1.0
Author-Name: Heejung Son
Author-X-Name-First: Heejung
Author-X-Name-Last: Son
Author-Name: Jihyun Lee
Author-X-Name-First: Jihyun
Author-X-Name-Last: Lee
Title: Does online shopping make people feel better? The therapeutic effect of online shopping on Korean female consumers’ mood, self-esteem, and self-efficacy : Based on the context of fashion product shopping
Abstract:
This study investigates the influence of online shopping on Korean female consumers’ negative mood, positive mood, self-esteem, and self-efficacy. Study 1 compared two groups of respondents. The experimental group engaged in online shopping (so-called, “retail therapy”) and the control group rested. The results indicated that online shopping significantly improved subjects’ negative and positive moods and self-efficacy. The results revealed that online shopping was significant and stronger than resting in mitigating a negative mood, but only online shopping improved self-efficacy. Study 2 included an online browsing group and demonstrated that online browsing had a significant effect on subjects’ negative moods. Comparing the three groups revealed that the effect of online shopping on improving both negative and positive moods had the most significant and strongest effect. Furthermore, only online shopping improved self-efficacy. The results of this study provides academic and managerial insights about online retail therapy.
Journal: Journal of Global Scholars of Marketing Science
Pages: 580-597
Issue: 4
Volume: 31
Year: 2021
Month: 10
X-DOI: 10.1080/21639159.2020.1808821
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808821
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Handle: RePEc:taf:jgsmks:v:31:y:2021:i:4:p:580-597
Template-Type: ReDIF-Article 1.0
Author-Name: Sandeep Basnyat
Author-X-Name-First: Sandeep
Author-X-Name-Last: Basnyat
Author-Name: I Tong Elvi Ho
Author-X-Name-First: I Tong Elvi
Author-X-Name-Last: Ho
Title: Food and tourist experiences: Insights from Macau
Abstract:
Despite acknowledging that tourists are the primary actor in food-tourism activities, how their experiences are influenced and created by the consumption of food in their traveling destination is largely ignored. Filling this gap, this research examines how the food that tourists consume in a destination help create tourist experiences. The data for this study were collected through in-depth semi-structured interviews with 20 tourists in Macau, China who were willing to share their dining experiences. The findings of this study reveal that food that tourist consumes in a destination has the potential to create tourist experience holistically by creating unique and memorable traveling as well as dining experiences. The implications of the findings for the tourism industry are provided.
Journal: Journal of Global Scholars of Marketing Science
Pages: 97-113
Issue: 1
Volume: 32
Year: 2022
Month: 01
X-DOI: 10.1080/21639159.2020.1808835
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808835
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:1:p:97-113
Template-Type: ReDIF-Article 1.0
Author-Name: Po-Ju Chen
Author-X-Name-First: Po-Ju
Author-X-Name-Last: Chen
Author-Name: Lianping Ren
Author-X-Name-First: Lianping
Author-X-Name-Last: Ren
Author-Name: Xiangping Li
Author-X-Name-First: Xiangping
Author-X-Name-Last: Li
Author-Name: Fiona X. Yang
Author-X-Name-First: Fiona X.
Author-X-Name-Last: Yang
Title: Advances in tourism behavior & retailing introduction to a special issue in Journal of Global Scholars of Marketing Science (JGSMS)
Abstract:
This introduction reviews current issues in tourist behaviors and retailing. The article furthers the retailing shopping framework and its application to consumer behavior in general and tourism and retailing in particular. A summary of each of the six articles that follow appears. The article extends a note of appreciation to the members of the special editorial board for this issue.
Journal: Journal of Global Scholars of Marketing Science
Pages: 1-15
Issue: 1
Volume: 32
Year: 2022
Month: 01
X-DOI: 10.1080/21639159.2020.1808854
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808854
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:1:p:1-15
Template-Type: ReDIF-Article 1.0
Author-Name: Chung-Shing Chan
Author-X-Name-First: Chung-Shing
Author-X-Name-Last: Chan
Author-Name: Chan Yat-Hang
Author-X-Name-First: Chan
Author-X-Name-Last: Yat-Hang
Author-Name: Fong Tsz Heung Agnes
Author-X-Name-First: Fong
Author-X-Name-Last: Tsz Heung Agnes
Title: Promoting game-based e-Learning through urban tourism scenario game from the evaluation of knowledge-attitude-usability effectiveness
Abstract:
This paper introduces a platform of Urban Tourism Scenario Game, which is created to enhance the teaching-learning process of tourism geography and planning through a scenario-based game of a hypothetical city under urban tourism development. This study evaluates and compares the effectiveness of the game in terms of knowledge enrichment, attitudinal changes and usability of the game platform rated by the groups of undergraduate student participants. The overall effectiveness of the game is generally found positive. Paired-sample t-test results indicate that the users have significant positive changes in the dimension of knowledge. Cluster analysis identified two participant groups, namely active-cognitive and knowledge-focused learners, which indicated their different aspects of effectiveness from either game-based or discussion learning. This urban tourism scenario game raises students’ learning interests more than acting as a substitute for traditional lecturing. Game-based learning in this urban tourism platform has opened the potential to lead to attitudinal changes by simulating and presenting real-world environments similar to other areas in geography education. Given an arguably lack of clear pattern of the learning enhancement, it is critical that game-based teaching should still be incorporated with other instructional classroom activities to deliver effective knowledge transfer.
Journal: Journal of Global Scholars of Marketing Science
Pages: 16-35
Issue: 1
Volume: 32
Year: 2022
Month: 01
X-DOI: 10.1080/21639159.2020.1808831
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808831
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:1:p:16-35
Template-Type: ReDIF-Article 1.0
Author-Name: Chan Wai Hung Wilco
Author-X-Name-First: Chan Wai Hung
Author-X-Name-Last: Wilco
Author-Name: Jim Luo
Author-X-Name-First: Jim
Author-X-Name-Last: Luo
Author-Name: Carol Zhang
Author-X-Name-First: Carol
Author-X-Name-Last: Zhang
Author-Name: Andy Kuo
Author-X-Name-First: Andy
Author-X-Name-Last: Kuo
Title: Acupuncture as a new cultural tourism product in Greater Bay Area – Stakeholders’ perspectives
Abstract:
Qi is a body network other than blood, nerve and lymph network being recognized by western medication and is identified by Chinese in thousand years ago. However, Qi network still remains relatively vague in the eyes of many scientists and people nowadays, despite the fact that Americans are adopting acupuncture as one of the medical treatments. Presently, a growing number of international tourists were found to be interested in learning more about the Chinese culture, particularly the Qi and acupuncture. It is conceivable that a combination of Qi knowledge and therapy devices can turn into an additional tourism attraction in China for international tourists. Interviews with specialists were conducted to receive valuable stakeholders’ viewpoints about the barriers and alternatives to develop the proposed tourism product.
Journal: Journal of Global Scholars of Marketing Science
Pages: 114-128
Issue: 1
Volume: 32
Year: 2022
Month: 01
X-DOI: 10.1080/21639159.2020.1808842
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808842
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:1:p:114-128
Template-Type: ReDIF-Article 1.0
Author-Name: Huijun Yang
Author-X-Name-First: Huijun
Author-X-Name-Last: Yang
Author-Name: Lantian Xia
Author-X-Name-First: Lantian
Author-X-Name-Last: Xia
Title: Leading the sharing economy: An exploration on how perceived value affecting customers’ satisfaction and willingness to pay by using DiDi
Abstract:
This study aims to explore the factors affecting customers’ satisfaction and willingness to pay by using DiDi Chuxing (DiDi) in China. A total of 415 valid questionnaires were collected. Data were analysed by using Exploratory Factor Analysis (EFA) and multiple regression. Five factors identified to have affected customers’ satisfaction and willingness to pay are Emotional Value, Economic Value, Social Value, Service Value, and Functional Value. Demographic profile towards these five factors reveals several significant differences. This study contributes to the operation of sharing-economy companies, service improvements of drivers and customer experience, market segmentation and formulation of marketing strategies.
Journal: Journal of Global Scholars of Marketing Science
Pages: 54-76
Issue: 1
Volume: 32
Year: 2022
Month: 01
X-DOI: 10.1080/21639159.2020.1808833
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808833
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:1:p:54-76
Template-Type: ReDIF-Article 1.0
Author-Name: Jieqi Guan
Author-X-Name-First: Jieqi
Author-X-Name-Last: Guan
Author-Name: Sandy Hou in Sio
Author-X-Name-First: Sandy Hou in
Author-X-Name-Last: Sio
Author-Name: Carlos Noronha
Author-X-Name-First: Carlos
Author-X-Name-Last: Noronha
Title: Value co-creation through corporate social responsibility in a typical controversial industry: Evidence from Macao
Abstract:
This paper explores the social values that are created through corporate social responsibility (CSR) disclosure in the gaming tourism industry, and how the industry players use CSR disclosure as a communication channel with their stakeholders. This research applies the content analysis method and collects data from annual reports, sustainability/social reports and corporate websites of all gaming operators in Macao from 2011 to 2017. The results are tied to the Macao government’s report on the gaming tourism industry and the CSR reporting guidelines promulgated by the industry’s regulatory bodies. Further analysis is conducted based on public statistical data to quantify the social value co-created by the industry players with their stakeholders. The findings show that sustainability of enterprises in the gaming tourism industry is created through the participation of various stakeholder groups, such as consumers/customers, government, community, suppliers and employees. This is one of the first studies on value co-creation via CSR disclosure based on companies in the gaming tourism industry, especially in a region under the “one country, two systems” regime. Furthermore, this study pioneers in exploring how companies use CSR reporting to enhance their image and restore social values from their gaming operations which represent a typical controversial sector integrated with tourism.
Journal: Journal of Global Scholars of Marketing Science
Pages: 36-53
Issue: 1
Volume: 32
Year: 2022
Month: 01
X-DOI: 10.1080/21639159.2020.1808832
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808832
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:1:p:36-53
Template-Type: ReDIF-Article 1.0
Author-Name: Chloe K. H. Lau
Author-X-Name-First: Chloe K. H.
Author-X-Name-Last: Lau
Author-Name: Jun Huang
Author-X-Name-First: Jun
Author-X-Name-Last: Huang
Author-Name: Sandra Y. P. Feng
Author-X-Name-First: Sandra Y. P.
Author-X-Name-Last: Feng
Author-Name: Hanqin Qiu
Author-X-Name-First: Hanqin
Author-X-Name-Last: Qiu
Title: Profiling trusted information sources for Chinese tourists traveling to Pacific SIDS
Abstract:
This study investigates the information sources of the Chinese outbound tourists traveling to Pacific Small Island Developing States (SIDS). SIDS have the least experience with Chinese tourism in the region, but they are experiencing some of the highest growth rates of this important and lucrative market. A two-stage qualitative approach involving face-to-face elements and online technologies was adopted to study the case of the Cook Islands. Through five focus group interviews and a 3-month Web content analysis, this study determined the information channels trusted by the Chinese tourists and the differences in review contents generated by users or the management of destination marketing organization. Results show that the Internet is the most popular travel information source for Chinese tourists with preferred and trusted platforms, namely, Sina Weibo, Qyer, Mafengwo, and TripAdvisor, for practical and helpful information for travel decision making. The dendrogram mapping of the marketer- and user-generated contents of web content analysis reveals a travel information gap involving subjective opinions and mismatched positioning. Tourism planners, operators, and marketers are recommended to consider the negative comments to help improve the products and packages.
Journal: Journal of Global Scholars of Marketing Science
Pages: 77-96
Issue: 1
Volume: 32
Year: 2022
Month: 01
X-DOI: 10.1080/21639159.2020.1808834
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808834
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:1:p:77-96
Template-Type: ReDIF-Article 1.0
Author-Name: Shohei Takamatsu
Author-X-Name-First: Shohei
Author-X-Name-Last: Takamatsu
Title: The relationship between sponsorship objectives and sport team reputation among sponsor companies: An exploratory study focusing on sponsors of a Japanese professional women’s volleyball club
Abstract:
This study explored the relationship between sponsorship objectives and sport team reputation from the perspective of companies. Our data were based on a questionnaire sent to sponsors of Victorina Himeji, which is a professional women’s volleyball club in Japan. One hundred ninety-four companies completed a survey about sponsorship objectives, sport team reputation, and sponsorship satisfaction. We conducted factor analysis, cluster analysis, t-test, and a two-way analysis of variance to examine the research questions. The results demonstrated that sponsorship objectives were composed of three factors (marketing objectives, corporate objectives, and team involvement). They were classified into a “highly valued” cluster and a “lowly valued” cluster. The t-test showed that the “highly valued” cluster was significantly higher than the “lowly valued” cluster in all variables except for spectator-orientation. Furthermore, comparing sport team reputation of each cluster with sponsorship satisfaction showed that the more satisfied the sponsorship of both clusters, the higher the sport team reputation. This study concludes that sponsorship objectives are important for both sponsors and sport teams.
Journal: Journal of Global Scholars of Marketing Science
Pages: 252-268
Issue: 2
Volume: 32
Year: 2022
Month: 04
X-DOI: 10.1080/21639159.2021.1914128
File-URL: http://hdl.handle.net/10.1080/21639159.2021.1914128
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:2:p:252-268
Template-Type: ReDIF-Article 1.0
Author-Name: Bing Pan
Author-X-Name-First: Bing
Author-X-Name-Last: Pan
Author-Name: Wayne W. Smith
Author-X-Name-First: Wayne W.
Author-X-Name-Last: Smith
Author-Name: Stephen W. Litvin
Author-X-Name-First: Stephen W.
Author-X-Name-Last: Litvin
Author-Name: Yulan Yuan
Author-X-Name-First: Yulan
Author-X-Name-Last: Yuan
Author-Name: Arch Woodside
Author-X-Name-First: Arch
Author-X-Name-Last: Woodside
Title: Ethnic bias and design factors impact response rates of online travel surveys
Abstract:
Low response rates are pointed as a critical problem in online travel surveys. Tourism researchers need to strive to find ways to increase response rates in order to improve the surveys’ coverage as well as representativeness. Through an experiment, this paper specifically examines the design factors that provide social clues in online survey, and the timing of the solicitation. The results indicated that solicitations sent with a researcher’s Western name induced dramatically more responses (>60%) than did the same solicitation sent with a Chinese name; the attachment of an authoritative title for the Chinese researcher did not mitigate the problem; surveys sent out on Saturday with a reminder on Monday generated the highest response rate; among the variations tested, wording of the solicitation email’s subject line had insignificant impact on response rates. Details of the experiment and an explanation of results based upon underlying social factors are discussed.
Journal: Journal of Global Scholars of Marketing Science
Pages: 129-144
Issue: 2
Volume: 32
Year: 2022
Month: 04
X-DOI: 10.1080/21639159.2020.1808827
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808827
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:2:p:129-144
Template-Type: ReDIF-Article 1.0
Author-Name: Miao Miao
Author-X-Name-First: Miao
Author-X-Name-Last: Miao
Title: Habitual mobile shopping behavior in China and Vietnam—applying complexity theory via fsQCA
Abstract:
Mobile shoppers’ purchase intention is affected not only by products or the shopping environment but also by shopping application (app) features. In this study, we adopted complexity theory to explore how the use of shopping apps is affected by complex causal factors including user demographics, shopping situations, and conscious or unconscious attitudes and behaviors. We conducted a cross-cultural survey of 425 Vietnamese and 469 Chinese mobile shoppers. A fuzzy-set qualitative comparative analysis was used to examine the relationship between antecedents and outcomes depending on complex conditions in the given contexts. The results showed that the continuous usage intention of a shopping app is not influenced by one factor alone but by complex conditions including a shopper’s satisfaction and habitual activities via two particular features of a shopping app. This study offers multiple ways to enhance continued usage by targeting various users via habitual activities based on their cultural values, demographics, and shopping situations.
Journal: Journal of Global Scholars of Marketing Science
Pages: 313-329
Issue: 2
Volume: 32
Year: 2022
Month: 04
X-DOI: 10.1080/21639159.2021.1966316
File-URL: http://hdl.handle.net/10.1080/21639159.2021.1966316
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:2:p:313-329
Template-Type: ReDIF-Article 1.0
Author-Name: H. M. Rakib Ul Hasan
Author-X-Name-First: H. M. Rakib Ul
Author-X-Name-Last: Hasan
Author-Name: Mijeong Noh
Author-X-Name-First: Mijeong
Author-X-Name-Last: Noh
Author-Name: Adah Ward Randolph
Author-X-Name-First: Adah
Author-X-Name-Last: Ward Randolph
Title: Diagnostic analysis of US fashion brand’s Bangladeshi outsourcing
Abstract:
The purpose of this paper is to examine Bangladesh’s performance as an outsourcing destination from the perspectives of buyers and suppliers involved in a representative US apparel company which has outsourced from Bangladesh. This study employed a sequential mixed method research design which consisted of quantitative evaluation and qualitative interviews. The sample was comprised of three buyers and three suppliers in the Phillip’s Van-Heusen (PVH). From the results of quantitative evaluation, it was found that Bangladesh has a greater advantage in the cost and quality clusters than Vietnam. The interviews revealed that the US buyers have some concerns in geographic location, trade restrictions, country’s political situation, warranty policies, and currency exchange situations. To strengthen Bangladeshi capability, Bangladeshi government’s investment to improve facilities, nomination of supplier’s backward linkage, improvement of manufacturing capacity, running improvement programs, negotiation to reduce tariff, and building mutual trust between buyers and suppliers were suggested. These diagnosis results provide the US buyers and the Bangladeshi suppliers with not only valuable information on the current status of Bangladesh’s performance but guidance to successful strategies for improvement of outsourcing performance.
Journal: Journal of Global Scholars of Marketing Science
Pages: 162-179
Issue: 2
Volume: 32
Year: 2022
Month: 04
X-DOI: 10.1080/21639159.2020.1808829
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808829
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:2:p:162-179
Template-Type: ReDIF-Article 1.0
Author-Name: Chang-Won Choi
Author-X-Name-First: Chang-Won
Author-X-Name-Last: Choi
Title: Cross-cultural comparisons of popular YouTube ads: A content analysis of YouTube video ads in the U.S. and South Korea
Abstract:
This study examined whether online video ads in the U.S. and South Korea reflect their cultural values in the same way as traditional advertising has shown. A content analysis was conducted on popular YouTube video ads in both countries. Surprisingly, the results from the current research were somewhat inconsistent with the previous research results in mass media advertising. Most of the frequencies of advertising appeals of popular online video ads on YouTube in South Korea were not significantly different from those in the U.S., despite cultural differences between the two countries. Popular online video advertising might be more likely to reflect the individual and emotional characteristics of online video advertising rather than cultural values. Implications for international research on online video advertising were discussed.
Journal: Journal of Global Scholars of Marketing Science
Pages: 145-161
Issue: 2
Volume: 32
Year: 2022
Month: 04
X-DOI: 10.1080/21639159.2020.1808828
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808828
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:2:p:145-161
Template-Type: ReDIF-Article 1.0
Author-Name: Arpita Khare
Author-X-Name-First: Arpita
Author-X-Name-Last: Khare
Author-Name: Pradeep Kautish
Author-X-Name-First: Pradeep
Author-X-Name-Last: Kautish
Title: Antecedents to green apparel purchase behavior of Indian consumers
Abstract:
The current study examines the influence of innovativeness theory-based consumer independent judgment making (CIJM), novelty-seeking behavior (CNS), green apparel knowledge (GAK) and green apparel perceived effectiveness (GAPE) on green apparel purchase behavior (GAPB) in an emerging economy, i.e., India. The covariance-based structural equation modeling (CB-SEM) and a fuzzy-set qualitative comparative analysis (fsQCA) were employed. A mall intercept method was used for data collection across 10 cities in India. A total of 450 responses were obtained through a structured questionnaire. Results indicated that green apparel perceived effectiveness (GAPE) and green apparel knowledge (GAK) had a positive influence on Indian consumers’ green apparel purchase behavior (GAPB). Consumer innovativeness construct of consumer independent judgment making (CIJM) and novelty-seeking behavior (CNS) had no positive impact on green apparel purchase behavior (GAPB). The findings can help green apparel manufacturers, environmentalists, and marketers to focus on prominently communicating the environment-related benefits of green apparels. Green clothing benefits may be improved by incorporating new fashion, designs, fabrics, and trendy styles.
Journal: Journal of Global Scholars of Marketing Science
Pages: 222-251
Issue: 2
Volume: 32
Year: 2022
Month: 04
X-DOI: 10.1080/21639159.2021.1885301
File-URL: http://hdl.handle.net/10.1080/21639159.2021.1885301
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:2:p:222-251
Template-Type: ReDIF-Article 1.0
Author-Name: Takumi Kato
Author-X-Name-First: Takumi
Author-X-Name-Last: Kato
Title: Consumer response tendency and its implications for satisfaction and recommendation intention
Abstract:
It is important to understand customer satisfaction and loyalty from the perspective of business and services. However, when comparing these indicators among multiple services, it is doubtful whether superiority or inferiority in customer satisfaction and loyalty is due to different levels of service quality. In other words, there is a possibility that consumer response tendency may differ depending on the service and the attributes of the respondent. Few academic studies address response tendency in this context. This study filled this gap in the literature and clarify response tendency by service type, which has not been sufficiently addressed until now. This study evaluates the response tendencies of satisfaction and recommendation intention by service and respondent using an integrated survey covering 20 types of services. As a result of one-way analysis of variance, a high score was confirmed for the car sharing and streaming industries, for which consumer recommendations are incorporated into services, and the moving industry scored highly due to a high level of transparency in operations. Additionally, the younger generation, who habitually post recommendations on social networks, showed a significantly higher recommendation intention. This study shows that understanding respond tendency in advance and excluding bias from data provides truer results.
Journal: Journal of Global Scholars of Marketing Science
Pages: 269-284
Issue: 2
Volume: 32
Year: 2022
Month: 04
X-DOI: 10.1080/21639159.2021.1945940
File-URL: http://hdl.handle.net/10.1080/21639159.2021.1945940
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:2:p:269-284
Template-Type: ReDIF-Article 1.0
Author-Name: Thilini Chathurika Gamage
Author-X-Name-First: Thilini Chathurika
Author-X-Name-Last: Gamage
Author-Name: Kayhan Tajeddini
Author-X-Name-First: Kayhan
Author-X-Name-Last: Tajeddini
Author-Name: Omid Tajeddini
Author-X-Name-First: Omid
Author-X-Name-Last: Tajeddini
Title: Why Chinese travelers use WeChat to make hotel choice decisions: A uses and gratifications theory perspective
Abstract:
WeChat, a Chinese multi-purpose messaging, social media, and mobile payment app, is an emerging social media platform that has been integrated into the daily lives of Chinese people, including travel. However, despite the growing proliferation of WeChat, surprisingly, little attention has been paid to the gratifications obtained by Chinese travelers when using WeChat in travel-related decision-making. Adopting the well-grounded Uses and Gratifications Theory (UGT), this exploratory research paper aims to address this void in prior literature and identify why and how Chinese millennial travelers use WeChat to make hotel choice decisions. Findings stemmed from the semi-structured interviews using a combination of purposive and snowball sampling approaches with eighteen WeChat users reveals that hotel choice decisions through WeChat are influenced by various social, process, and content gratifications. As indicated in our findings, hotels in China should be aware of gratifications obtained by travelers in stimulating them to utilize WeChat in the hotel selection process. Further, our study contributes to extant UGT literature by emphasizing that it has specific relevance and should be given more prominence within tourism, hospitality, and social media literature.
Journal: Journal of Global Scholars of Marketing Science
Pages: 285-312
Issue: 2
Volume: 32
Year: 2022
Month: 04
X-DOI: 10.1080/21639159.2021.1961599
File-URL: http://hdl.handle.net/10.1080/21639159.2021.1961599
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:2:p:285-312
Template-Type: ReDIF-Article 1.0
Author-Name: Atanas Nikolov
Author-X-Name-First: Atanas
Author-X-Name-Last: Nikolov
Author-Name: Plamen Peev
Author-X-Name-First: Plamen
Author-X-Name-Last: Peev
Author-Name: Mihail Miletkov
Author-X-Name-First: Mihail
Author-X-Name-Last: Miletkov
Title: Chief marketing officers and firm performance: A multinational perspective on the value relevance of the chief marketer
Abstract:
The authors examine the effect of the presence of a chief marketing officer (CMO) in the top management team on firm performance and explore the performance implications of the CMO function worldwide by using a data set of publicly traded companies from 93 countries from all continents. The article draws on upper echelons theory and the structure-conduct-performance (SCP) literature and focuses on the differences in performance across public companies contingent on corporate organizational structure complexity, uncertainty avoidance, and the degree of firm globalization. The findings show evidence of a positive effect of CMO presence in the worldwide sample, as well as nuanced pathways of impact, mainly through the effects of organizational structure complexity and country level uncertainty avoidance on the value relevance of the CMO in the corporation.
Journal: Journal of Global Scholars of Marketing Science
Pages: 180-197
Issue: 2
Volume: 32
Year: 2022
Month: 04
X-DOI: 10.1080/21639159.2020.1808830
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808830
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:2:p:180-197
Template-Type: ReDIF-Article 1.0
Author-Name: Rouxelle De Villiers
Author-X-Name-First: Rouxelle
Author-X-Name-Last: De Villiers
Author-Name: Pornchanoke Tipgomut
Author-X-Name-First: Pornchanoke
Author-X-Name-Last: Tipgomut
Author-Name: Alexandra Claudia Hess
Author-X-Name-First: Alexandra Claudia
Author-X-Name-Last: Hess
Title: The adoption journey of QCA as research method: A meta-analysis of a decade in marketing academic literature
Abstract:
This study conceptualizes the adoption process for new technology-based research methodologies. Using the case of “qualitative comparative analysis” (QCA) we apply several theoretical frameworks and identify champions of the adoption of the new methodology. The paper draws upon 216 articles across 36 A*- and A-ranked journals listed in the Scopus database. The study conceptualizes the adoption process as follows: inception (inventor)→ domain-specific multi-level elaboration (innovators) → diffusion (champions; domain-specific advocates) → production (developers) → mass acceptance (majority) and adds the impact of various role-players to existing models. Additionally, this study shows how seven scholars acted as early innovators to champion the acceptance of QCA. The study recommends a model for full idea adoption with four tipping points. The paper extends both methodology and QCA research and helps inform improvements in research and practice by identifying gaps in the idea adoption journey not yet covered by the extant literature.
Journal: Journal of Global Scholars of Marketing Science
Pages: 198-221
Issue: 2
Volume: 32
Year: 2022
Month: 04
X-DOI: 10.1080/21639159.2020.1808840
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808840
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:2:p:198-221
Template-Type: ReDIF-Article 1.0
Author-Name: Nuno Martins
Author-X-Name-First: Nuno
Author-X-Name-Last: Martins
Author-Name: Sérgio Dominique-Ferreira
Author-X-Name-First: Sérgio
Author-X-Name-Last: Dominique-Ferreira
Author-Name: Cátia Lopes
Author-X-Name-First: Cátia
Author-X-Name-Last: Lopes
Title: Design and development of a digital platform for seasonal jobs: Improving the hiring process
Abstract:
The seasonality of employment in tourism consists of challenges of hiring. The primary goal of this study was to develop a digital recruitment platform for the tourism industry. A two-step multidimensional approach was applied to the challenge. The first step was based on benchmarking and interviews with key stakeholders. The second step was based on visual identity factors, prototyping, and usability tests. Authors found that it was possible to develop a simple and intuitive digital platform that positively adjusted the dynamic hiring process for seasonal jobs. Improvements to the platform should include new metrics, such as evaluation of candidates who used this platform previously, based on different elements, such as emotional intelligence. In this way, profile matching could be optimized, and the platform tool would become more robust and useful. This study’s medium- and high-fidelity models of a digital platform to be utilized in human resources tasks are the new additions to toolkits that may streamline HR functions.
Journal: Journal of Global Scholars of Marketing Science
Pages: 452-469
Issue: 3
Volume: 32
Year: 2022
Month: 07
X-DOI: 10.1080/21639159.2020.1808851
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808851
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:3:p:452-469
Template-Type: ReDIF-Article 1.0
Author-Name: Sérgio Dominique-Ferreira
Author-X-Name-First: Sérgio
Author-X-Name-Last: Dominique-Ferreira
Author-Name: Benilda Queirós Rodrigues
Author-X-Name-First: Benilda Queirós
Author-X-Name-Last: Rodrigues
Author-Name: Rui José Braga
Author-X-Name-First: Rui José
Author-X-Name-Last: Braga
Title: Personal marketing and the recruitment and selection process: Hiring attributes and particularities in tourism and hospitality
Abstract:
The competitiveness of the labour market is a critical challenge for future professionals. This work intends to analyse the importance of personal marketing in the professionalization of human resources, as well as the most valued skills in the labour market. For this purpose, sample was composed of recent graduates in tourism/hospitality and other areas (for comparison). The main results show that using personal marketing techniques in job search, develop a personal brand and digital social strategically are perceived as key in the tourism industry. This work enables academic institutions to better adjust tourism degree programmes, as well as a more efficient programme assessment and evaluation. It also provides employees valuable information to be more competitive in the labour market.
Journal: Journal of Global Scholars of Marketing Science
Pages: 351-371
Issue: 3
Volume: 32
Year: 2022
Month: 07
X-DOI: 10.1080/21639159.2020.1808845
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808845
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:3:p:351-371
Template-Type: ReDIF-Article 1.0
Author-Name: Nuno Martins
Author-X-Name-First: Nuno
Author-X-Name-Last: Martins
Author-Name: Sérgio Dominique-Ferreira
Author-X-Name-First: Sérgio
Author-X-Name-Last: Dominique-Ferreira
Author-Name: Carla Pinheiro
Author-X-Name-First: Carla
Author-X-Name-Last: Pinheiro
Title: Bridging tourism, architecture, and sustainability: Design and development of an app for contemporary architecture built in Portugal
Abstract:
Contemporary architecture has an increasing importance in tourism. The marketing implications of digital or mobile content in this niche tourism space has not been previously studied. With this project we aim to build a mobile app to cater to this market and show that it can positively impact tourism in Portugal. A two-step multidimensional approach was applied to achieve this goal. The first step was based on benchmarking, as well as interviews with two architects. The second step was based on visual identity factors, prototyping, and usability tests. We found that it was possible to develop an intuitive app that positively adjusted to the needs and preferences of future users. Improvements to the platform should include new metrics, blog links, and augmented reality.
Journal: Journal of Global Scholars of Marketing Science
Pages: 493-510
Issue: 3
Volume: 32
Year: 2022
Month: 07
X-DOI: 10.1080/21639159.2020.1808853
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808853
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:3:p:493-510
Template-Type: ReDIF-Article 1.0
Author-Name: Sérgio Dominique-Ferreira
Author-X-Name-First: Sérgio
Author-X-Name-Last: Dominique-Ferreira
Author-Name: Rui José Braga
Author-X-Name-First: Rui José
Author-X-Name-Last: Braga
Author-Name: Benilda Queirós Rodrigues
Author-X-Name-First: Benilda Queirós
Author-X-Name-Last: Rodrigues
Title: Role and effect of traditional markets: The internationally awarded case of Barcelos
Abstract:
Social, economic, and environment sustainability are more than ever hot topics. Because of their importance in this context, we examine how and why traditional markets play such a critical role in local as well as regional development and sustainability, along with their respective effects. We use a single case methodology based on the internationally awarded case of Barcelos (a northern region of Portugal). The main results show that the traditional market of Barcelos plays a critical role in the region, especially with respect to socioeconomic, environmental, and political and administrative effects. To optimize the role and influence of this traditional market, authors suggest the application of artificial intelligence.
Journal: Journal of Global Scholars of Marketing Science
Pages: 470-492
Issue: 3
Volume: 32
Year: 2022
Month: 07
X-DOI: 10.1080/21639159.2020.1808852
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808852
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:3:p:470-492
Template-Type: ReDIF-Article 1.0
Author-Name: Ying Chen
Author-X-Name-First: Ying
Author-X-Name-Last: Chen
Author-Name: Catherine Prentice
Author-X-Name-First: Catherine
Author-X-Name-Last: Prentice
Author-Name: Scott Weaven
Author-X-Name-First: Scott
Author-X-Name-Last: Weaven
Author-Name: Aaron Hsiao
Author-X-Name-First: Aaron
Author-X-Name-Last: Hsiao
Title: A systematic literature review of AI in the sharing economy
Abstract:
Although artificial intelligence (AI) has been adopted in sharing economy platforms, few studies have investigated this phenomenon in this context. Consequently, there is no thorough overview of how AI has been used in the sharing economy. To address this research gap, a systematic literature review was performed for this paper. This method can be useful for the exploration of new and emerging trends within disciplines and allows boundaries to be mapped on what is known thereby identifying gaps on what is yet to be known. After screening, 28 English journal articles were selected in a qualitative synthesis. Results show AI can help the sharing economy platforms by enhancing trust, matching assets, and understanding participants’ preferences and attitudes. Based on these findings, potential directions are established. The current study will contribute to both the sharing economy and AI literature, and the results may help practitioners and academia to achieve a greater understanding of this topic.
Journal: Journal of Global Scholars of Marketing Science
Pages: 434-451
Issue: 3
Volume: 32
Year: 2022
Month: 07
X-DOI: 10.1080/21639159.2020.1808850
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808850
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:3:p:434-451
Template-Type: ReDIF-Article 1.0
Author-Name: Michael Aswin Winardi
Author-X-Name-First: Michael Aswin
Author-X-Name-Last: Winardi
Author-Name: Catherine Prentice
Author-X-Name-First: Catherine
Author-X-Name-Last: Prentice
Author-Name: Scott Weaven
Author-X-Name-First: Scott
Author-X-Name-Last: Weaven
Title: Systematic literature review on emotional intelligence and conflict management
Abstract:
A systematic literature review of 29 emotional intelligence (EI) studies was performed, to examine where the studies were undertaken and what were the outcomes. The study further provides insights into what conflicts occur in organizations, what measurement tools have been employed to resolve conflicts, and to identify if EI has been utilized in conflict resolution. The results show that geography and culture were influential in solving conflicts and reflect the emotional intelligence of employees when responding to many types of organizational conflicts. There is also the suggestion that conflict management styles can help to resolve conflicts and that emotional intelligence can be a key means to resolving conflict. These findings allow us to develop a clearer picture of the current state of research within emotional intelligence and conflict management to propose future lines of research to complement the existing gaps in the field. Discussion highlights the practical implications and in conclusion, the limitations of this study are offered for researchers and practitioners.
Journal: Journal of Global Scholars of Marketing Science
Pages: 372-397
Issue: 3
Volume: 32
Year: 2022
Month: 07
X-DOI: 10.1080/21639159.2020.1808847
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808847
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:3:p:372-397
Template-Type: ReDIF-Article 1.0
Author-Name: Shane Mathews
Author-X-Name-First: Shane
Author-X-Name-Last: Mathews
Author-Name: Catherine Prentice
Author-X-Name-First: Catherine
Author-X-Name-Last: Prentice
Author-Name: Alice Tsou
Author-X-Name-First: Alice
Author-X-Name-Last: Tsou
Author-Name: Clinton Weeks
Author-X-Name-First: Clinton
Author-X-Name-Last: Weeks
Author-Name: Lisa Tam
Author-X-Name-First: Lisa
Author-X-Name-Last: Tam
Author-Name: Edwina Luck
Author-X-Name-First: Edwina
Author-X-Name-Last: Luck
Title: Managing eWOM for hotel performance
Abstract:
Electronic word-of-mouth (eWOM) is an important marketing tool for achieving positive customer-related outcomes and firm performance. However, eWOM management is not well understood. This study explores how eWOM management can be utilized to optimize firm performance. Using a multiple case study approach, in-depth interviews were conducted with senior managers who were involved in the management of eWOM from nine hotels, and their websites and marketing materials were analyzed. eWoM digital platforms give even resource-constrained smaller hotels timely review analytics that can be used for the purpose of brand reputation strategy decisions. That is, those hotels that focus their limited resources on developing authentic response systems and create unique communication capabilities which are leveraged for eWOM reputation as a competitive advantage. These findings highlight that successful hotels use eWoM data analytics for decisions related long-term signaling strategies: as hotels can extend their authentic voice or an organizational character within their eWOM responses over time to complement their optimal brand position.
Journal: Journal of Global Scholars of Marketing Science
Pages: 331-350
Issue: 3
Volume: 32
Year: 2022
Month: 07
X-DOI: 10.1080/21639159.2020.1808844
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808844
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:3:p:331-350
Template-Type: ReDIF-Article 1.0
Author-Name: Meiyun Li
Author-X-Name-First: Meiyun
Author-X-Name-Last: Li
Author-Name: Aaron Hsiao
Author-X-Name-First: Aaron
Author-X-Name-Last: Hsiao
Author-Name: Emily Jintao Ma
Author-X-Name-First: Emily Jintao
Author-X-Name-Last: Ma
Author-Name: Shang-Jen Li
Author-X-Name-First: Shang-Jen
Author-X-Name-Last: Li
Title: Hotel service convergence innovation
Abstract:
Industry convergence has taken place in many different fields, making it a hot research topic. There are studies on industry convergence in the manufacturing industry, the food and pharmaceutical industries, and between manufacturing and services industries. The hospitality industry provides lodging and catering services, which provides a great platform to integrate multiple industries in order to enhance customer experience. However, there has been little focus on industry convergence in the hospitality or hotel industries. Therefore, a better understanding of service convergence innovation from both a systematic and a holistic perspective are needed. The result showed that in order to form effective mechanisms for coordination and integration of service, it was necessary to use systematic digital information technology, which could transfer practical experience into a standardized demonstrable learning database system. The implication of this study is that the illustrations on the factors as well as contexts to foster service convergence practices could facilitate managerial endeavors by hospitality business professionals. Appropriate incentive mechanisms which leverage as well as motivate partnership endeavors should be the core aligning individuals and organization goal instead of imposing regulative order.
Journal: Journal of Global Scholars of Marketing Science
Pages: 398-414
Issue: 3
Volume: 32
Year: 2022
Month: 07
X-DOI: 10.1080/21639159.2020.1808848
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808848
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:3:p:398-414
Template-Type: ReDIF-Article 1.0
Author-Name: Tuyet-Mai Nguyen
Author-X-Name-First: Tuyet-Mai
Author-X-Name-Last: Nguyen
Author-Name: Marie-Louise Fry
Author-X-Name-First: Marie-Louise
Author-X-Name-Last: Fry
Title: Online knowledge sharing capability of young employees: An empirical study
Abstract:
Along with the development of information technology and artificial intelligence, online knowledge sharing has become an essential organizational resource. Online knowledge sharing can contribute to the success of organizations through effective knowledge management which is often enhanced by using artificial intelligence techniques. Young employees often make up the largest segment in organizations, but they tend to start their early career with temporary contracts which impact their likelihood to hide or hoard organizational knowledge. This study examines knowledge self-efficacy, perceived ease of use, organizational rewards, and top management support affecting the online knowledge sharing capability of young employees. A survey was conducted in Vietnam, targeting young employees aged 18–30 in three key industries. Results indicate that knowledge self-efficacy, perceived ease of use, and top management support significantly influence young employees’ online knowledge sharing. Interestingly, organizational rewards were found to only impact lurkers’ online knowledge sharing and work effectively if employees have either high perceived ease of use or top management support.
Journal: Journal of Global Scholars of Marketing Science
Pages: 415-433
Issue: 3
Volume: 32
Year: 2022
Month: 07
X-DOI: 10.1080/21639159.2020.1808849
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808849
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:3:p:415-433
Template-Type: ReDIF-Article 1.0
# input file: RGAM_A_2033132_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20220907T060133 git hash: 85d61bd949
Author-Name: Pearlyn Ng
Author-X-Name-First: Pearlyn
Author-X-Name-Last: Ng
Author-Name: Xuan Quach
Author-X-Name-First: Xuan
Author-X-Name-Last: Quach
Author-Name: Omar H Fares
Author-X-Name-First: Omar H
Author-X-Name-Last: Fares
Author-Name: Myuri Mohan
Author-X-Name-First: Myuri
Author-X-Name-Last: Mohan
Author-Name: Seung Hwan (Mark) Lee
Author-X-Name-First: Seung Hwan (Mark)
Author-X-Name-Last: Lee
Title: Essential item purchases during COVID-19: A cluster analysis of psychographic traits
Abstract:
This research seeks to profile consumer segments formed during the COVID-19 pandemic via a set of psychographic consumption traits: Narcissism, Psychological Entitlement, Status Consumption, Fear of Embarrassment, and Fear of Missing Out. Based on a cluster analysis of 281 consumers, the data generated four distinct groups: Egalitarians, Agentic Egoists, Communal Egoists, and Conformists. Further, we compared the segments in their acquisition behavior as it pertains to importance of purchase, quantity of purchase, sharing of purchase, and willingness to pay for essential items. Our results showed that each cluster was associated with a unique set of consumer preferences. For instance, Egalitarians placed less importance on medical items. Conformists placed greater importance on acquiring disposable masks than others. Communal Egoists were interested in food-related items such as bottled waters and snacks. Agentic Egoists reported that they would spend more money on cold/cough medicines than Egalitarians and Conformists. Overall, our findings provide key insights and recommendations to retail managers. Some limitations include our sampling approach (i.e. US consumers) and determining clusters based on select psychographic traits. We acknowledge that there are other characteristics that can differentially influence consumers’ acquisition behavior during the pandemic.
Journal: Journal of Global Scholars of Marketing Science
Pages: 579-600
Issue: 4
Volume: 32
Year: 2022
Month: 10
X-DOI: 10.1080/21639159.2022.2033132
File-URL: http://hdl.handle.net/10.1080/21639159.2022.2033132
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Handle: RePEc:taf:jgsmks:v:32:y:2022:i:4:p:579-600
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# input file: RGAM_A_2033131_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20220907T060133 git hash: 85d61bd949
Author-Name: Van Chien Duong
Author-X-Name-First: Van Chien
Author-X-Name-Last: Duong
Author-Name: Billy Sung
Author-X-Name-First: Billy
Author-X-Name-Last: Sung
Author-Name: Matthew Barber
Author-X-Name-First: Matthew
Author-X-Name-Last: Barber
Author-Name: Emma Regolini
Author-X-Name-First: Emma
Author-X-Name-Last: Regolini
Author-Name: Min Teah
Author-X-Name-First: Min
Author-X-Name-Last: Teah
Title: Exploring store atmospherics of FMCG brands flagship stores with an immersive 180-degree dome-shaped display
Abstract:
The current study aims to use immersive technologies to examine how: (1) store design, (2) sensory pleasantness, and (3) store’s perceived luxury influence brand and product evaluation for an FMCG food brand. A total of 668 participants were immersed in a 180-degree, dome-shaped virtual reality display that simulated an FMCG flagship store. A self-reported survey was administered after the exposure to the stimulus to measure store design pleasantness, sensory pleasantness, store’s perceived luxury, product evaluation, brand evaluation, and purchase intent. The current research demonstrates the positive effects of store design and pleasantness and perceived luxury on consumer evaluations of food products and brands in the context of FMCG flagship stores. The present study indicates that flagship stores could serve as a potential alternative to traditional retail outlets for FMCG food brands. This is important for FMCG brands as they can negate their reliance on traditional retailers and stimulate positive perceptions towards brands and products.
Journal: Journal of Global Scholars of Marketing Science
Pages: 554-578
Issue: 4
Volume: 32
Year: 2022
Month: 10
X-DOI: 10.1080/21639159.2022.2033131
File-URL: http://hdl.handle.net/10.1080/21639159.2022.2033131
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# input file: RGAM_A_2105245_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20220907T060133 git hash: 85d61bd949
Author-Name: Seochul Jang
Author-X-Name-First: Seochul
Author-X-Name-Last: Jang
Author-Name: Joonheui Bae
Author-X-Name-First: Joonheui
Author-X-Name-Last: Bae
Author-Name: Kyung Hoon Kim
Author-X-Name-First: Kyung Hoon
Author-X-Name-Last: Kim
Title: The effect of B2B service experience on repurchase intention: Focus on roles of organizational agility and customer knowledge sharing
Abstract:
As the importance of services grows, many business-to-business (B2B) firms are enhancing the value of customer service experience by digitally transforming services to find a point of differentiation from competitors. This study investigates the effect of service experience on repurchase intention in the capital goods industry and examines the roles of organizational agility as a mediator and customer knowledge sharing as a moderator. Data were collected from 264 customers and U.S. firms. Moreover, partial least squares structural equation modeling was used for the analysis. Results revealed a positive and significant relationship between service experience and organizational agility, and between organizational agility and repurchase intention. Additionally, organizational agility mediates the positive and significant relationship between service experiences and repurchase intention. Finally, customer knowledge sharing plays a positive and crucial moderating role in the relationship between service experience and organizational agility. These findings are a step forward from the existing conceptual study on service experience and demonstrate that the firm’s organizational agility enhances the customer’s service experience and influences repurchasing intention between the period of the customer’s initial purchasing behavior and the next repurchase. This study contributes to the literature on service experience in the B2B service setting.
Journal: Journal of Global Scholars of Marketing Science
Pages: 645-659
Issue: 4
Volume: 32
Year: 2022
Month: 10
X-DOI: 10.1080/21639159.2022.2105245
File-URL: http://hdl.handle.net/10.1080/21639159.2022.2105245
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# input file: RGAM_A_2001352_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20220907T060133 git hash: 85d61bd949
Author-Name: Goitom Tesfom
Author-X-Name-First: Goitom
Author-X-Name-Last: Tesfom
Title: Do perceptions of switching costs vary across customers’ household purchase decision roles?
Abstract:
This study investigated whether customers’ perceptions of switching costs varied across customers’ household mobile phone subscription service decision roles. Kruskal-Wallis tests among three customer groups who made self, joint, and no-involvement mobile phone subscription service decisions revealed that customers who made joint subscription service decisions were most likely to perceive switching costs compared to customers in the other two groups. Also, customers who made self-subscription service decisions were least likely to perceive switching costs and most likely to switch to other providers compared to customers in the other two groups. Customers who were not involved in the subscription service decision were least likely to switch. The theoretical and managerial implications of how differences in perception of switching costs and intention to switch affect the pathways to building customer acquisition and retention in the subscription service industry are discussed.
Journal: Journal of Global Scholars of Marketing Science
Pages: 511-529
Issue: 4
Volume: 32
Year: 2022
Month: 10
X-DOI: 10.1080/21639159.2021.2001352
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# input file: RGAM_A_2062024_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20220907T060133 git hash: 85d61bd949
Author-Name: Kim Dung Tran
Author-X-Name-First: Kim Dung
Author-X-Name-Last: Tran
Author-Name: Lobel Trong Thuy Tran
Author-X-Name-First: Lobel Trong Thuy
Author-X-Name-Last: Tran
Title: How perceived effectiveness of social media platform and satisfaction affect continuance intention in a pandemic: The moderating role of perceived benefit
Abstract:
Firms facing a global pandemic need to shift to online supply to satisfy customer demand. This study develops a valid measure of the perceived effectiveness of social media platforms (PESMP) and analyzes its effect on customer satisfaction in predicting continuance intentions under the boundary condition of perceived benefit. Drawing on the uses and gratification theory and a sample of 508 customers, the authors substantiate perceived benefit’s moderating role. At high levels of perceived benefit, PESMP exerts a strong effect on satisfaction that increases continuance intention. Implications to increase strategic effectiveness are also discussed.
Journal: Journal of Global Scholars of Marketing Science
Pages: 627-644
Issue: 4
Volume: 32
Year: 2022
Month: 10
X-DOI: 10.1080/21639159.2022.2062024
File-URL: http://hdl.handle.net/10.1080/21639159.2022.2062024
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# input file: RGAM_A_2052342_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20220907T060133 git hash: 85d61bd949
Author-Name: Komal Shamim
Author-X-Name-First: Komal
Author-X-Name-Last: Shamim
Author-Name: Tahir Islam
Author-X-Name-First: Tahir
Author-X-Name-Last: Islam
Title: Digital influencer marketing: How message credibility and media credibility affect trust and impulsive buying
Abstract:
This study develops an underlying mechanism outlining the impact of digital influencers on consumer impulse-buying behavior in the context of social networking sites (SNSs). Based on signaling theory, this research examines the role of message credibility (informational value and vicarious expressions) and media credibility (perceived interactivity and transparency) in developing trust in digital influencers, resulting in impulse buying. Moreover, this study explores the moderating effect of social commerce (s-commerce) experience on the relationship between urge-to-buy (UTB) and impulse buying. This study collects data from SNS users. Findings reveal that message credibility and media credibility play a significant role in developing trust in digital influencers, thereby enhancing the urge to buy impulsively on SNSs. In addition, results show that s-commerce experience does not moderate the relationship between UTB and impulsive buying. Finally, this study provides critical insights to marketers and policymakers.
Journal: Journal of Global Scholars of Marketing Science
Pages: 601-626
Issue: 4
Volume: 32
Year: 2022
Month: 10
X-DOI: 10.1080/21639159.2022.2052342
File-URL: http://hdl.handle.net/10.1080/21639159.2022.2052342
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# input file: RGAM_A_2019600_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20220907T060133 git hash: 85d61bd949
Author-Name: Zhe Zhang
Author-X-Name-First: Zhe
Author-X-Name-Last: Zhang
Author-Name: Xinyi Liu
Author-X-Name-First: Xinyi
Author-X-Name-Last: Liu
Title: Consumers’ preference for brand prominence in the context of identity-based consumption for self versus for others: The role of self-construal
Abstract:
When consumers undertake identity consumption by consuming products or services, their choice can be influenced not only by the brand but also the brand prominence. In order to investigate the relationship between consumers’ preference and identity-based consumption demand, this study examines consumers’ preference for brand prominence in the context of identity-based consumption for self versus for others based on a comparison and interaction between social groups. The results show that, in the scenario of identity-based consumption for self, when consumers are members of the in-group or the high-level identity salience out-group, self-construal has no significant influence on their preference with respect to brand prominence. However, when consumers are in the low-level identity salience out-group, self-construal significantly affects their preference in this regard. In addition, in the scenario of identity-based consumption for others (i.e. gift-giving) when gift-givers and gift-receivers have the same fashion status, the self-construal of gift-givers does not affect their preference. However, when gift-givers and gift-receivers have different fashion statuses, the self-construal of gift-givers impacts their preference for brand prominence. Specifically, interdependent self-construal consumers are more inclined to choose products according to gift-receivers’ preference for brand prominence. Theoretical and managerial implications are discussed, along with future research directions.
Journal: Journal of Global Scholars of Marketing Science
Pages: 530-553
Issue: 4
Volume: 32
Year: 2022
Month: 10
X-DOI: 10.1080/21639159.2021.2019600
File-URL: http://hdl.handle.net/10.1080/21639159.2021.2019600
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# input file: RGAM_A_2163908_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20220907T060133 git hash: 85d61bd949
Author-Name: Isaac Cheah
Author-X-Name-First: Isaac
Author-X-Name-Last: Cheah
Author-Name: Anwar Sadat Shimul
Author-X-Name-First: Anwar Sadat
Author-X-Name-Last: Shimul
Title: Marketing in the metaverse: Moving forward – What’s next?
Abstract:
The widespread adoption of the metaverse has generated significant discussions within the marketing community about the challenges and opportunities it presents for consumer interaction with brands. This paper investigates how the metaverse may affect marketing and suggests a novel paradigm to deal with these problems. Furthermore, this article highlights new research directions. The article also offers a checklist for researchers to use when researching the potential advantages or disadvantages of the metaverse for digital marketing and advertising, branding, services, supply chain and logistics, ethics and sustainability, diversity and inclusion and consumer wellness. The proposed research agenda intends to offer insightful information to academics, practitioners, and decision-makers.
Journal: Journal of Global Scholars of Marketing Science
Pages: 1-10
Issue: 1
Volume: 33
Year: 2023
Month: 01
X-DOI: 10.1080/21639159.2022.2163908
File-URL: http://hdl.handle.net/10.1080/21639159.2022.2163908
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# input file: RGAM_A_2001351_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20220907T060133 git hash: 85d61bd949
Author-Name: Hung-Che Wu
Author-X-Name-First: Hung-Che
Author-X-Name-Last: Wu
Author-Name: Ya-Yuan Chang
Author-X-Name-First: Ya-Yuan
Author-X-Name-Last: Chang
Author-Name: Tsung-Pao Wu
Author-X-Name-First: Tsung-Pao
Author-X-Name-Last: Wu
Title: Structural relationships between safety attachment, experiential co-creation and future experiential intentions in the tourism industry
Abstract:
This paper aims to explore the relationships between the dimensions of safety attachment, the dimensions of experiential co-creation and future experiential intentions. A convenience sample of 505 tourists who had departed from Hartsfield–Jackson Atlanta International Airport via direct flights to a destination outside the USA during the 2019-nCoV (COVID-19) outbreak was surveyed. The results will assist tourism managers in developing and implementing market-orientated service strategies to increase safety identity, safety dependence, safety affect, safety social bonding, experiential trust, experiential commitment and experiential connection in order to enable tourists to have future intentions to experience the destination during the COVID-19 outbreak. Findings are generalizable only to the tourism industry investigated.
Journal: Journal of Global Scholars of Marketing Science
Pages: 45-69
Issue: 1
Volume: 33
Year: 2023
Month: 01
X-DOI: 10.1080/21639159.2021.2001351
File-URL: http://hdl.handle.net/10.1080/21639159.2021.2001351
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# input file: RGAM_A_2052341_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20220907T060133 git hash: 85d61bd949
Author-Name: B. Yasanthi Perera
Author-X-Name-First: B. Yasanthi
Author-X-Name-Last: Perera
Author-Name: Pia A. Albinsson
Author-X-Name-First: Pia A.
Author-X-Name-Last: Albinsson
Author-Name: Lubna Nafees
Author-X-Name-First: Lubna
Author-X-Name-Last: Nafees
Author-Name: Lucy Matthews
Author-X-Name-First: Lucy
Author-X-Name-Last: Matthews
Title: Collaborative consumption participation intentions: A cross-cultural study of Indian and U.S. consumers
Abstract:
Worldwide, the emergence and growth of collaborative consumption (CC) based companies increasingly offer consumers new consumption opportunities and experiences. Given the importance of culture in shaping consumers’ behavior, to advance knowledge on similarities and differences in CC engagement, this research examines select motivating factors as antecedents to CC participation intention (CCPI) in the U.S. and India. Partial least squares-structural equation modeling (PLS-SEM) is used to analyze consumer panel data to investigate the relationships between resource motivation, risk-propensity, trust, generosity, materialism and attitude as antecedents to consumers’ CCPI. Results indicate that in both countries, risk-propensity has a positive impact on materialism, trust is positively related to materialism and attitude, while generosity is negatively related to materialism and attitude. Individual country differences, and theoretical and practical implications are discussed.
Journal: Journal of Global Scholars of Marketing Science
Pages: 70-89
Issue: 1
Volume: 33
Year: 2023
Month: 01
X-DOI: 10.1080/21639159.2022.2052341
File-URL: http://hdl.handle.net/10.1080/21639159.2022.2052341
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# input file: RGAM_A_2098157_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20220907T060133 git hash: 85d61bd949
Author-Name: Tahir Islam
Author-X-Name-First: Tahir
Author-X-Name-Last: Islam
Author-Name: Mumtaz Khan
Author-X-Name-First: Mumtaz
Author-X-Name-Last: Khan
Author-Name: Abdul Ghaffar
Author-X-Name-First: Abdul
Author-X-Name-Last: Ghaffar
Author-Name: Ying Wang
Author-X-Name-First: Ying
Author-X-Name-Last: Wang
Author-Name: Muhammad Shujaat Mubarik
Author-X-Name-First: Muhammad Shujaat
Author-X-Name-Last: Mubarik
Author-Name: Imtiaz Haider Ali
Author-X-Name-First: Imtiaz Haider
Author-X-Name-Last: Ali
Author-Name: Zubair Ali Shahid
Author-X-Name-First: Zubair Ali
Author-X-Name-Last: Shahid
Author-Name: Mahmood Rehmani
Author-X-Name-First: Mahmood
Author-X-Name-Last: Rehmani
Author-Name: Anshuman Sharma
Author-X-Name-First: Anshuman
Author-X-Name-Last: Sharma
Title: Does CSR influence sustained competitive advantage and behavioral outcomes? An empirical study in the hospitality sector
Abstract:
This research examines the underlying mechanism through which corporate social responsibility (CSR) influences customer loyalty in the hospitality sector. A survey conducted in three popular tourist cities in China reveals that CSR positively impacts customer loyalty through institutional-level constructs, including corporate image and sustained competitive advantage, and individual-level constructs, including customer trust and customer satisfaction. Moreover, the core capabilities of organizations moderate the effect of CSR on corporate image and sustained competitive advantage. Corporate image sustained advantage, and customer satisfaction also mediates the relationship between CSR and customer loyalty. The theoretical and practical implications of these findings are discussed.
Journal: Journal of Global Scholars of Marketing Science
Pages: 107-132
Issue: 1
Volume: 33
Year: 2023
Month: 01
X-DOI: 10.1080/21639159.2022.2098157
File-URL: http://hdl.handle.net/10.1080/21639159.2022.2098157
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# input file: RGAM_A_1808841_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20220907T060133 git hash: 85d61bd949
Author-Name: André Riani Costa Perinotto
Author-X-Name-First: André Riani Costa
Author-X-Name-Last: Perinotto
Author-Name: Janaina Cavalcante Farias Camarço
Author-X-Name-First: Janaina Cavalcante Farias
Author-X-Name-Last: Camarço
Author-Name: Solano De Souza Braga
Author-X-Name-First: Solano De Souza
Author-X-Name-Last: Braga
Author-Name: Marina Furtado Gonçalves
Author-X-Name-First: Marina Furtado
Author-X-Name-Last: Gonçalves
Title: Perceptions on services in Ceará-Brazil luxury hotels registered on TripAdvisor
Abstract:
This study analyzes the perceptions of the tourists available on the TripAdvisor website regarding the services of luxury hotels in Ceará, these being characterized by having quality and comfort in its facilities, excellence in services and exclusive attention to the client. Among the 941 lodging facilities, this research analyzes the 16 luxury hotels installed in the coast of the state of Ceará. Netnography was used as a method of analysis, which verifies what is publicly available in online communities to identify and understand the needs and influences relevant to consumers. From the customers shared reviews on the TripAdvisor website about the selected luxury hotels the qualitative method was applied. The positive and negative points reported by the clients regarding each luxury hotel in Ceará were analyzed comparatively, associating ratings on a scale of 1-to-5. This study gathered 1511 user reviews available on the TripAdvisor. The attributes of the services provided by the lodging facilities, with emphasis on service, gastronomy and quality were presented with greater recurrence in the results of this study. Finally, it should be noted that few works that contemplate the luxury segment are conducted and published in journals in the area of tourism in Brazil.
Journal: Journal of Global Scholars of Marketing Science
Pages: 11-30
Issue: 1
Volume: 33
Year: 2023
Month: 01
X-DOI: 10.1080/21639159.2020.1808841
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808841
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# input file: RGAM_A_2135012_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20220907T060133 git hash: 85d61bd949
Author-Name: Chai Lee Goi
Author-X-Name-First: Chai Lee
Author-X-Name-Last: Goi
Author-Name: Fayrene Yew Leh Chieng
Author-X-Name-First: Fayrene Yew Leh
Author-X-Name-Last: Chieng
Author-Name: Mei Teh Goi
Author-X-Name-First: Mei Teh
Author-X-Name-Last: Goi
Title: Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity
Abstract:
The purpose of this study is to examine the effects of avoidance of similarity, self-congruity, and brand attachment on Generation X’s sportswear brand loyalty. This study also examines whether self-congruity plays a role in the relationship between avoidance of similarity and brand attachment. A total of 368 valid data were used in this study and collected from Generation X participants. The hypotheses were tested using Structural Equation Modeling with the AMOS 22.0. The findings show that avoidance of similarity influences self-congruity, self-congruity influences brand attachment, avoidance of similarity influences brand attachment, and brand attachment directly influences brand loyalty. In addition, Self-congruity was found to partially mediate the relationship between avoidance of similarity and brand attachment. This study adds to the growing body of knowledge about avoidance of similarity and self-congruity as important drivers of brand attachment and brand loyalty.
Journal: Journal of Global Scholars of Marketing Science
Pages: 133-153
Issue: 1
Volume: 33
Year: 2023
Month: 01
X-DOI: 10.1080/21639159.2022.2135012
File-URL: http://hdl.handle.net/10.1080/21639159.2022.2135012
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# input file: RGAM_A_2062023_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20220907T060133 git hash: 85d61bd949
Author-Name: Utkarsh
Author-X-Name-First:
Author-X-Name-Last: Utkarsh
Title: Tangible and intangible quality cues in service advertising: A construal level theory perspective
Abstract:
Several researchers have recommended utilizing tangible cues in ads to minimize perceived risk; some have favored intangible cues for service differentiation. However, studies remain scarce on the effectiveness of quality cues (tangible vs. intangible cues) in the service type context (experience vs. credence). Furthermore, studies exploring differences in consumer evaluation of quality cues when making a purchase decision under varied temporal distance (e.g. the next day vs. six months later) remain inadequate. The first experiment (n = 124) demonstrates that an experience service ad designed using tangible cues is relatively more effective when the temporal distance is not salient. The second experiment (n = 281) reveals that in a distant temporal situation, an experience service ad employing intangible cues is relatively more effective in generating positive perceptions. Furthermore, no difference was observed in the evaluation of quality cues in credence services under varied temporal distance. The study offers crucial theoretical and managerial implications.
Journal: Journal of Global Scholars of Marketing Science
Pages: 90-106
Issue: 1
Volume: 33
Year: 2023
Month: 01
X-DOI: 10.1080/21639159.2022.2062023
File-URL: http://hdl.handle.net/10.1080/21639159.2022.2062023
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# input file: RGAM_A_2153261_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20220907T060133 git hash: 85d61bd949
Author-Name: Sang-Chul Son
Author-X-Name-First: Sang-Chul
Author-X-Name-Last: Son
Author-Name: Joonheui Bae
Author-X-Name-First: Joonheui
Author-X-Name-Last: Bae
Author-Name: Kyung Hoon Kim
Author-X-Name-First: Kyung Hoon
Author-X-Name-Last: Kim
Title: An exploratory study on the perceived agility by consumers in luxury brand omni-channel
Abstract:
Perceived agility in luxury brands means that they provide information about changes in customer expectations and preferences quickly and flexibly. Millennial and Z generation customers not only expect to interact immediately with the brand but also expect unique services meeting their needs and expectations. A digitalized luxury brand only selling products and providing services can no longer maintain customer satisfaction. This study explores the importance of perceived agility and the timing of when customers perceive more agility in the shopping journey of a digitized luxury brand. Data were collected using Netnography, a qualitative research method, and analyzed using NVivo 11.0. The results show that increasing perceived agility through meeting consumer expectations and quickly responding to the environment by actively introducing digitalization to improve customer interaction is a factor differentiated from customer service. The findings have implications for how practitioners and managers of luxury brands can improve consumers’ unique experiences while adapting to changing service encounters.
Journal: Journal of Global Scholars of Marketing Science
Pages: 154-166
Issue: 1
Volume: 33
Year: 2023
Month: 01
X-DOI: 10.1080/21639159.2022.2153261
File-URL: http://hdl.handle.net/10.1080/21639159.2022.2153261
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# input file: RGAM_A_1885302_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20220907T060133 git hash: 85d61bd949
Author-Name: Abou Bakar
Author-X-Name-First:
Author-X-Name-Last: Abou Bakar
Author-Name: Hiba Khan
Author-X-Name-First: Hiba
Author-X-Name-Last: Khan
Author-Name: Noor Hazarina Hashim
Author-X-Name-First: Noor Hazarina
Author-X-Name-Last: Hashim
Author-Name: Richard Lee
Author-X-Name-First: Richard
Author-X-Name-Last: Lee
Title: The strange bedfellows of packaging cues and religiosity
Abstract:
Packaging is an important marketing communication tool to shape consumers’ product perceptions and choice decisions. Religion also has a role in influencing consumer behavior. This study melds research into marketing communication and religiosity to examine how the presence of religious symbols on product packaging may influence product evaluation and choice decisions. Following a pre-test that identifies symbols associated with Islam, Muslim respondents (n = 96) complete a discrete choice experiment of 2 product (food, non-food) x 2 price level (high, low) x 2 religious symbol (with symbol, without symbol). Across both products, the presence of a religious symbol positively cues product ratings and choice preference. Drawing on symbolic interactionist theory and social distinctiveness theory, the findings suggest that the presence of the religious symbols provides Muslim consumers with a mean to self-identity and to portray the identity to others. As Islam also governs Muslims’ behavior as consumers, marketers should harness the efficacy of religious symbols to develop effective marketing communication strategies, particularly packaging, to target these consumers.
Journal: Journal of Global Scholars of Marketing Science
Pages: 31-44
Issue: 1
Volume: 33
Year: 2023
Month: 01
X-DOI: 10.1080/21639159.2021.1885302
File-URL: http://hdl.handle.net/10.1080/21639159.2021.1885302
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# input file: RGAM_A_2175708_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20230119T200553 git hash: 724830af20
Author-Name: Joonheui Bae
Author-X-Name-First: Joonheui
Author-X-Name-Last: Bae
Author-Name: Kyung Hoon Kim
Author-X-Name-First: Kyung Hoon
Author-X-Name-Last: Kim
Title: Diffusion of moral behavior on a collaborative consumption platform: Dual mechanisms of deindividuation and self-presentation
Abstract:
Although collaborative consumption platforms (CCPs) have achieved rapid growth, the increase in misbehavior on CCPs has made users hesitant to participate. This study examines how previous moral behavior influences subsequent moral behavior and how deindividuation and self-disclosure, as psychological mechanisms, influence subsequent moral behavior. To test the hypotheses, this study conducted two experiments. Data were analyzed using logistic regression analysis. The results show that the previous user’s misbehavior (or good behavior) positively affects the subsequent user’s misbehavior (or good behavior). Furthermore, without self-disclosure, deindividuation mediates the effect of the previous user’s misbehavior on the subsequent user’s misbehavior. Conversely, when there is self-disclosure, self-presentation mediates the effect of the previous user’s good behavior on the subsequent user’s good behavior. The study provides a diffusion model of moral behavior on CCPs through a dual mechanism of deindividuation and self-presentation while considering self-disclosure as a nudge.
Journal: Journal of Global Scholars of Marketing Science
Pages: 167-185
Issue: 2
Volume: 33
Year: 2023
Month: 04
X-DOI: 10.1080/21639159.2023.2175708
File-URL: http://hdl.handle.net/10.1080/21639159.2023.2175708
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# input file: RGAM_A_2083000_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20230119T200553 git hash: 724830af20
Author-Name: Raouf Ahmad Rather
Author-X-Name-First: Raouf Ahmad
Author-X-Name-Last: Rather
Author-Name: Shakir Hussain Parrey
Author-X-Name-First: Shakir Hussain
Author-X-Name-Last: Parrey
Author-Name: Rafia Gulzar
Author-X-Name-First: Rafia
Author-X-Name-Last: Gulzar
Author-Name: Shakeel Ul Rehman
Author-X-Name-First: Shakeel Ul
Author-X-Name-Last: Rehman
Title: Does gamification effect customer brand engagement and co-creation during pandemic? A moderated-mediation analysis
Abstract:
While insight into gamification, customer brand engagement (CBE), and co-creation is rapidly increasing, little remains known about the relationship of these, and related concepts, as thus investigated in this study. Rooted in service-dominant logic and protection motivation theory-informed perspectives, this study develops and tests a model which investigates the effects of destination brand-based gamification on CBE, co-creation, loyalty and positive word-of-mouth (WOM) during pandemic. This study also investigates the potentially moderating role of protection motivation and psychological fear in affecting these associations. To explore these issues, we collected tourist-based survey data using PLS-SEM analysis. Our findings suggest that gamification positively impacts CBE, co-creation, loyalty and WOM. Second, our findings confirm the CBE’s differing effects on co-creation, loyalty and WOM. Third, results revealed the gamification’s indirect effect on co-creation, loyalty and WOM, as mediated through CBE. Further, findings verify a reciprocal relationship between loyalty and CBE, which has not been reported in existing studies. Finally, our analyses revealed a significant-positive moderating role of protection motivation and significant-negative moderating effect of psychological fear in proposed associations. This study offers key theoretical and practical implications to marketing literature with valuable suggestions for destination brand managers during pandemic.
Journal: Journal of Global Scholars of Marketing Science
Pages: 285-311
Issue: 2
Volume: 33
Year: 2023
Month: 04
X-DOI: 10.1080/21639159.2022.2083000
File-URL: http://hdl.handle.net/10.1080/21639159.2022.2083000
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# input file: RGAM_A_2048960_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20230119T200553 git hash: 724830af20
Author-Name: David Trafimow
Author-X-Name-First: David
Author-X-Name-Last: Trafimow
Author-Name: Michael R. Hyman
Author-X-Name-First: Michael R.
Author-X-Name-Last: Hyman
Author-Name: Alena Kostyk
Author-X-Name-First: Alena
Author-X-Name-Last: Kostyk
Title: Are structural equation models theories and does it matter?
Abstract:
In their introductory marketing, management, and social psychology courses, undergraduates learn that correlation coefficients provide weak evidence for causal conclusions. Nonetheless, researchers conclude causally from correlation coefficients by drawing causal arrows in their structural equation models (SEMs). Although most researchers avoid describing their findings in causal language, obligatory recommendations for applying those findings insert causation. Researchers’ standard rejoinder to validity challenges is “the critics have ignored theory’s role in rendering our SEM internally and externally valid”. To evaluate this rejoinder, we explore SEMs based on comprehensive underlying theories and as stand-alone and testable context-specific theories that blend previously published hypotheses and findings. In most cases, the rejoinder is unconvincing.
Journal: Journal of Global Scholars of Marketing Science
Pages: 248-263
Issue: 2
Volume: 33
Year: 2023
Month: 04
X-DOI: 10.1080/21639159.2022.2048960
File-URL: http://hdl.handle.net/10.1080/21639159.2022.2048960
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Handle: RePEc:taf:jgsmks:v:33:y:2023:i:2:p:248-263
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# input file: RGAM_A_1808825_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20230119T200553 git hash: 724830af20
Author-Name: Chihchien Chen
Author-X-Name-First: Chihchien
Author-X-Name-Last: Chen
Author-Name: Esther L. Kim
Author-X-Name-First: Esther L.
Author-X-Name-Last: Kim
Author-Name: Markus Schuckert
Author-X-Name-First: Markus
Author-X-Name-Last: Schuckert
Title: Haute couture-to-table? A study of luxury fashion-brand restaurants/Cafés
Abstract:
The significant rise in luxury shopping has recently gained much attention. This paper seeks to better understand the factors involved in luxury consumption. Specifically, a list of 10 luxury fashion-brand restaurants/cafés are identified and used to survey customers’ motivations, perceptions, demographics, and purchase behavior. This study finds that brand equity drivers significantly influence individual’s intention to visit other luxury fashion-brand restaurants/cafés, and purchase products that are associate with the luxury fashion-brand restaurants/cafés where he/she has previously patronized. Female customers show loyalty to luxury fashion brand products and revisit that specific fashion brand restaurants/cafés. These findings enrich and update the existing body of knowledge on luxury-branded restaurants/cafés in relation to customers’ decision making. This study also provides practical implications for luxury fashion-brand F&B owners.
Journal: Journal of Global Scholars of Marketing Science
Pages: 312-325
Issue: 2
Volume: 33
Year: 2023
Month: 04
X-DOI: 10.1080/21639159.2020.1808825
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808825
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# input file: RGAM_A_2080093_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20230119T200553 git hash: 724830af20
Author-Name: Nilesh Arora
Author-X-Name-First: Nilesh
Author-X-Name-Last: Arora
Author-Name: Sanjeev Prashar
Author-X-Name-First: Sanjeev
Author-X-Name-Last: Prashar
Author-Name: T. Sai Vijay
Author-X-Name-First: T. Sai
Author-X-Name-Last: Vijay
Author-Name: Chandan Parsad
Author-X-Name-First: Chandan
Author-X-Name-Last: Parsad
Title: Exploring the Effect of Personality Congruencies on Brand Identification and Purchase Intentions
Abstract:
The purpose of this study is to examine how brand reputation and uniqueness impact customer brand identification and purchase intent. Utilizing the survey data of 712 respondents, the research has also discovered the influence of paired personality congruencies – brand-consumer, brand-celebrity and consumer-celebrity on reputation and uniqueness of the brand, brand identification and consumer attitude towards the advertisement and the brand. The results revealed the positive influence of brand-consumer and brand-celebrity personality congruencies on brand reputation. However, brand uniqueness was only impacted by brand-celebrity personality congruence. Significant moderating effect of consumer-celebrity personality congruence was observed. By integrating all the three-personality congruencies in a single framework with consumer-celebrity personality congruency as a moderating variable, the study augurs well to the body of knowledge on celebrity endorsement. Discovering some interesting observations pertaining to the personality congruencies, brand identification and consumer behavioral intentions, the study contributes by extending business and managerial implications.
Journal: Journal of Global Scholars of Marketing Science
Pages: 186-209
Issue: 2
Volume: 33
Year: 2023
Month: 04
X-DOI: 10.1080/21639159.2022.2080093
File-URL: http://hdl.handle.net/10.1080/21639159.2022.2080093
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Handle: RePEc:taf:jgsmks:v:33:y:2023:i:2:p:186-209
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# input file: RGAM_A_2052340_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20230119T200553 git hash: 724830af20
Author-Name: Lucy M. Matthews
Author-X-Name-First: Lucy M.
Author-X-Name-Last: Matthews
Author-Name: Diane R. Edmondson
Author-X-Name-First: Diane R.
Author-X-Name-Last: Edmondson
Title: Influencing students into sales careers through a speed selling event
Abstract:
Even though employers constantly solicit new sales professionals at numerous universities, students remain reluctant to pursue this career path. One intervening approach to alter the attitudes of students towards sales careers is to include a speed selling event in the introductory sales class, or perhaps even in the introductory course to overcome misperceptions about sales. One hundred sixty-two professional selling students from a southeastern public university participated in a pre- and post-event survey that assessed their attitudes toward sales careers and grit (courage & resolve to continue). Self-reflection papers from these students were a component of the evaluation. At the same time, eight participating employers completed a post-event survey of the speed selling event. Results indicate improved attitudes towards sales careers and higher levels of grit after the event. Students also frequently commented about increased confidence and job opportunities because of their participation. These results showcase how interventions such as the speed selling event can positively impact students’ attitudes towards sales careers and; therefore, increase the likelihood that they would pursue a career in sales.
Journal: Journal of Global Scholars of Marketing Science
Pages: 231-247
Issue: 2
Volume: 33
Year: 2023
Month: 04
X-DOI: 10.1080/21639159.2022.2052340
File-URL: http://hdl.handle.net/10.1080/21639159.2022.2052340
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# input file: RGAM_A_2137054_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20230119T200553 git hash: 724830af20
Author-Name: Zaryab Sheikh
Author-X-Name-First: Zaryab
Author-X-Name-Last: Sheikh
Author-Name: Abdul Ghaffar
Author-X-Name-First: Abdul
Author-X-Name-Last: Ghaffar
Author-Name: Tahir Islam
Author-X-Name-First: Tahir
Author-X-Name-Last: Islam
Author-Name: Altaf Ahmed Sheikh
Author-X-Name-First: Altaf Ahmed
Author-X-Name-Last: Sheikh
Title: Consumers’ acceptance of social commerce during COVID-19 lockdown
Abstract:
The COVID-19 pandemic changed everything, especially marketing, leading to increased digital usage. Social media allows faster connectivity among people and gives marketers new pathways to engage with consumers. The lockdown dramatically reduced economic activity by numbers that are worth understanding. This study examines the numerous aspects contributing to the consumer’s favorable opinions toward their social commerce intents and behavior during the COVID-19 pandemic. Using SEM, the data examination of 297 respondents established that applying the social support theory and the unified theory of acceptance and use of technology (UTAUT) model to the proposed theoretical framework is significantly associated with social commerce intentions. The results state that all the direct hypotheses have been supported, confirming that social support, performance expectancy, effort expectancy, offline subjective norms, and online subjective norms are significantly associated with social commerce intentions. The results also indicated that Information Technology Infrastructure (ITI) moderated social support, performance expectancy, effort expectancy, and online subjective norms.
Journal: Journal of Global Scholars of Marketing Science
Pages: 210-230
Issue: 2
Volume: 33
Year: 2023
Month: 04
X-DOI: 10.1080/21639159.2022.2137054
File-URL: http://hdl.handle.net/10.1080/21639159.2022.2137054
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Handle: RePEc:taf:jgsmks:v:33:y:2023:i:2:p:210-230
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# input file: RGAM_A_2163415_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20230119T200553 git hash: 724830af20
Author-Name: S. M. Fatah Uddin
Author-X-Name-First: S. M. Fatah
Author-X-Name-Last: Uddin
Author-Name: Mohammed Naved Khan
Author-X-Name-First: Mohammed Naved
Author-X-Name-Last: Khan
Author-Name: Mohd Nishat Faisal
Author-X-Name-First: Mohd Nishat
Author-X-Name-Last: Faisal
Author-Name: Mohd Danish Kirmani
Author-X-Name-First: Mohd Danish
Author-X-Name-Last: Kirmani
Title: Demystifying the green purchasing behavior of young consumers: Moderating role of green skepticism
Abstract:
Environmental protection is increasingly a concern, but false claims by companies have raised green skepticism among consumers. Young consumers constitute a significant group for consumption in an economy like India. While young consumers have rarely been surveyed on factors like green perceived value and perception regarding green claims, there is a paucity of research on the moderating role of skepticism. This paper provides a new perspective regarding the underexplored debate on green skepticism levels among young consumers. Data from 610 respondents were gathered through a researcher-controlled survey. Antecedents to environmental attitude, namely green perceived value, environmental knowledge, and interpersonal influence, were found to influence the relationships significantly. Young consumers’ environmental attitude was significant in explaining their green purchasing behavior. The paper sheds first light on the negative moderating effect of skepticism on the attitude-behavior relationship. The study highlights the role of educated and urban young consumers in sustainable consumption. In the same vein, findings suggest that managers should consider the importance of consumers’ doubts as a valuable element for global green advertising effectiveness.
Journal: Journal of Global Scholars of Marketing Science
Pages: 264-284
Issue: 2
Volume: 33
Year: 2023
Month: 04
X-DOI: 10.1080/21639159.2022.2163415
File-URL: http://hdl.handle.net/10.1080/21639159.2022.2163415
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Handle: RePEc:taf:jgsmks:v:33:y:2023:i:2:p:264-284
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# input file: RGAM_A_2048959_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20230119T200553 git hash: 724830af20
Author-Name: Cindy B. Rippé
Author-X-Name-First: Cindy B.
Author-X-Name-Last: Rippé
Author-Name: Shannon Cummins
Author-X-Name-First: Shannon
Author-X-Name-Last: Cummins
Author-Name: Olivia J. DeGeorge
Author-X-Name-First: Olivia J.
Author-X-Name-Last: DeGeorge
Title: So, you want to start a sales center? An organizational learning approach to sales center formation and growth
Abstract:
Growth in demand for qualified salespeople has resulted in an increase in both university sales programs and the number of schools that want to transition their programs into sales centers and institutes. Despite this interest, few published articles provide direction on how to plan and launch a sales center. This research examines the views and experiences of existing and aspiring sales center directors to gain deeper insights into the tactics and techniques used for sales center creation and management. Leveraging an organizational learning theory approach, this work uses a mixed-method design to compare aspiring centers’ concerns with the experience and advice of existing center directors.
Journal: Journal of Global Scholars of Marketing Science
Pages: 402-428
Issue: 3
Volume: 33
Year: 2023
Month: 07
X-DOI: 10.1080/21639159.2022.2048959
File-URL: http://hdl.handle.net/10.1080/21639159.2022.2048959
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Handle: RePEc:taf:jgsmks:v:33:y:2023:i:3:p:402-428
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# input file: RGAM_A_2036626_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20230119T200553 git hash: 724830af20
Author-Name: Matthew M. Lastner
Author-X-Name-First: Matthew M.
Author-X-Name-Last: Lastner
Author-Name: Lisa L. Scribner
Author-X-Name-First: Lisa L.
Author-X-Name-Last: Scribner
Author-Name: Mark J. Pelletier
Author-X-Name-First: Mark J.
Author-X-Name-Last: Pelletier
Title: Selling the value: Perceptions of value from key stakeholders in university sales centers
Abstract:
The presence and influence of university-based sales centers are growing at a substantial rate, with 61 universities having membership in the University Sales Center Alliance (USCA) as of 2021, up from 52 in 2020 and 8 in 2002. While the function and appeal of having an interface exist between sales students, sales faculty, and sales center partners are apparent, the value created by sales centers for these diverse stakeholders remains underexplored. The present research explores the value derived by these stakeholder groups by conducting and analyzing 41 depth interviews of students, university faculty and administration, and members of partnering firms who are currently involved with university-based sales centers. A 3 × 2 matrix of the perceived value derived from sales centers, consisting of other vs. self-oriented, intrinsic vs. extrinsic, and active vs. passive, is presented across these stakeholder groups. The results suggest that value stemming from university-based sales centers often differs between stakeholders, suggesting that sales center administrators should not assume that value derived from sales centers is static or universal across the stakeholder groups.
Journal: Journal of Global Scholars of Marketing Science
Pages: 382-401
Issue: 3
Volume: 33
Year: 2023
Month: 07
X-DOI: 10.1080/21639159.2022.2036626
File-URL: http://hdl.handle.net/10.1080/21639159.2022.2036626
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# input file: RGAM_A_2080094_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20230119T200553 git hash: 724830af20
Author-Name: Manojit Chattopadhyay
Author-X-Name-First: Manojit
Author-X-Name-Last: Chattopadhyay
Author-Name: Subrata Kumar Mitra
Author-X-Name-First: Subrata Kumar
Author-X-Name-Last: Mitra
Author-Name: Parikshit Charan
Author-X-Name-First: Parikshit
Author-X-Name-Last: Charan
Title: Elucidating strategic patterns from target customers using multi-stage RFM analysis
Abstract:
Predicting profitable customers is a strategic knowledge portfolio of retailer managers because some customers are better profitable than others in a business. The present work is an effort to demonstrate a better model of predicting profitable customers. We apply the k-means algorithm to identify customer patterns based on Recency, Frequency, and Monetary (RFM) attributes computed from a real-life dataset of UK-based and registered non-store online retail. Six data mining models have been applied to each identified pattern and overall data to predict whether each customer would purchase in the next six months or not. A comparative analysis of identified pattern characteristics and predictable performances and Type I and Type II errors have been performed to identify the target customer group in terms of better predictability and profitability. The identified patterns help to generate novel marketing strategies. Thus, the retailers may successfully target the most consistently profitable customer groups to apply diverse knowledge on marketing strategies for the specific pattern.
Journal: Journal of Global Scholars of Marketing Science
Pages: 444-474
Issue: 3
Volume: 33
Year: 2023
Month: 07
X-DOI: 10.1080/21639159.2022.2080094
File-URL: http://hdl.handle.net/10.1080/21639159.2022.2080094
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# input file: RGAM_A_2199306_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20230119T200553 git hash: 724830af20
Author-Name: Abdul Ghaffar
Author-X-Name-First: Abdul
Author-X-Name-Last: Ghaffar
Author-Name: Tahir Islam
Author-X-Name-First: Tahir
Author-X-Name-Last: Islam
Author-Name: Tomas Kincl
Author-X-Name-First: Tomas
Author-X-Name-Last: Kincl
Author-Name: Abdul Hakeem
Author-X-Name-First: Abdul
Author-X-Name-Last: Hakeem
Author-Name: Anshuman Sharma
Author-X-Name-First: Anshuman
Author-X-Name-Last: Sharma
Title: The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Abstract:
This paper aims to examine the impact of service quality and corporate social responsibility (CSR) on brand authenticity and determine the moderating effects of CSR on the relationship between service quality and brand authenticity. Survey data was collected from 472 customers of Karachi, Pakistan’s four major medical diagnostic laboratories, through the convenience sampling technique. The quantitative method was used. To collect information from respondents, a self-administered questionnaire is used. We utilized the partial least squares structural equation modeling (PLS-SEM) technique to analyze data. The results show that CSR, service quality, and brand authenticity are related in medical diagnostic and research laboratories. Research findings indicate that service quality and CSR directly and positively impact brand authenticity. In addition, CSR moderates the effect between service quality and brand authenticity. Managers can see corporate social responsibility as an intangible value that goes along with high-quality services and makes medical diagnostic and research laboratory services more authentic.
Journal: Journal of Global Scholars of Marketing Science
Pages: 475-494
Issue: 3
Volume: 33
Year: 2023
Month: 07
X-DOI: 10.1080/21639159.2023.2199306
File-URL: http://hdl.handle.net/10.1080/21639159.2023.2199306
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# input file: RGAM_A_1808846_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20230119T200553 git hash: 724830af20
Author-Name: Francesco Raggiotto
Author-X-Name-First: Francesco
Author-X-Name-Last: Raggiotto
Author-Name: Michela C. Mason
Author-X-Name-First: Michela C.
Author-X-Name-Last: Mason
Author-Name: Andrea Moretti
Author-X-Name-First: Andrea
Author-X-Name-Last: Moretti
Author-Name: Adriano Paggiaro
Author-X-Name-First: Adriano
Author-X-Name-Last: Paggiaro
Title: How do customers respond to external store environment? Analyzing the new luxury segment
Abstract:
This study applies an environmental psychology approach to understand the impact on consumer emotional reactions and shopping outcomes of store environmental perceptions, within a new luxury retail setting. Within this mass-market, highly hedonistic retail context, the study here proposes an extended stimulus-organism-response model. The study examines linkages between consumers’ perceptions of retail cues and their emotions and behavioural intentions. Further, the study considers such relationships in different retail settings – shopping malls and urban centres. Results suggest that, in diverse retail settings, consumer emotional reactions to environmental cues may vary, suggesting, in turn, that consumer selection of store settings is likely to be driven by diverse consumer expectations and needs. The study closes with theoretical and managerial implications.
Journal: Journal of Global Scholars of Marketing Science
Pages: 332-348
Issue: 3
Volume: 33
Year: 2023
Month: 07
X-DOI: 10.1080/21639159.2020.1808846
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808846
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# input file: RGAM_A_1808823_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20230119T200553 git hash: 724830af20
Author-Name: Antonia Correia
Author-X-Name-First: Antonia
Author-X-Name-Last: Correia
Author-Name: Metin Kozak
Author-X-Name-First: Metin
Author-X-Name-Last: Kozak
Title: Luxury product and brand purchasing behavior: A conceptual perspective.
Abstract:
Over the recent years, there has been a steady increase in the number of customers in luxury market. Such a substantial rise has gained much attention from both academics and industry experts seeking to better understand the meanings and factors involved in luxury consumption. Therefore, this special section aims to enrich and update the existing body of knowledge on luxury product and brand purchasing behaviour. We have encouraged the contributors to forward both conceptual and empirical papers reflecting current concerns in the field of luxury shopping, more specifically in luxury product and brand purchasing behaviour. In the end, this special section includes three papers on external store environment, meaning of luxury, and luxury brand fashion. Certainly, additional references are necessary for better understanding the meaning and contents of luxury consumption and main drivers behind it. The special section introduces the reader to some of these important references but also notes that there is still avenue for more studies in the future.
Journal: Journal of Global Scholars of Marketing Science
Pages: 327-331
Issue: 3
Volume: 33
Year: 2023
Month: 07
X-DOI: 10.1080/21639159.2020.1808823
File-URL: http://hdl.handle.net/10.1080/21639159.2020.1808823
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# input file: RGAM_A_1986098_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20230119T200553 git hash: 724830af20
Author-Name: Leslier Valenzuela-Fernández
Author-X-Name-First: Leslier
Author-X-Name-Last: Valenzuela-Fernández
Author-Name: Ignacio Munoz Quezada
Author-X-Name-First: Ignacio
Author-X-Name-Last: Munoz Quezada
Author-Name: José M. Merigo
Author-X-Name-First: José M.
Author-X-Name-Last: Merigo
Title: Mapping the most competitive journals in advertising research. A bibliometric analysis in a 25-year period
Abstract:
PurposeThis research presents a bibliometric analysis of the main advertising trends used as a means of investigation in the business area. This article identifies leading journals and provides a collaborative network researcher for future use in the generation of knowledge.Design/Methodology/ApproachThis study examines 4,449 publications from the Web of Science Core Collection database for the 1992–2016 period. The authors analyze bibliometric indicators including the number of publications and citations, the citations per paper, five-year period analysis (quinquennial), h-index, citation thresholds and co-occurrence of authors keywords analysis. It develops bibliographical coupling and co-citations analysis by using the visualization of similarities Viewer Software.FindingsResults show a growing trend in the number of advertising´s publications. The Journal of Advertising has been the most cited and the Journal of Advertising Research has the largest number of papers. In regards to the h-index, the three most relevant journals in advertising are Journal of Advertising, Journal of Advertising Research, and the International Journal of Advertising.OriginalityThis article is the first one that contributes with a complete overview of the field of advertising research as a mean of investigation, in a 25-year period. Especially from the business scientific research area through bibliometric indicators, journal rankings, content, citations, and bibliographic coupling, co-citations, and keywords analysis.
Journal: Journal of Global Scholars of Marketing Science
Pages: 349-381
Issue: 3
Volume: 33
Year: 2023
Month: 07
X-DOI: 10.1080/21639159.2021.1986098
File-URL: http://hdl.handle.net/10.1080/21639159.2021.1986098
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# input file: RGAM_A_2048961_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20230119T200553 git hash: 724830af20
Author-Name: J. James Fyles
Author-X-Name-First: J. James
Author-X-Name-Last: Fyles
Author-Name: Bonnie S. Guy
Author-X-Name-First: Bonnie S.
Author-X-Name-Last: Guy
Title: Teaching Integrated Digital Prospecting in the advanced sales course
Abstract:
Among the most common entry-level sales roles available to graduates of university sales programs are those of Sales Development Representatives (SDRs) and Business Development Representatives (BDRs). These roles focus more on identifying, qualifying, and connecting with sales opportunities than on continuing the sales process and closing the buying commitment. While experiential teaching and learning methods for professional selling courses have overwhelmingly focused on skills related to ongoing selling interactions between sellers and buyers, prospecting and qualifying have garnered far less attention. This article details a multi-module, experiential digital prospecting unit best suited to an advanced course in sales.
Journal: Journal of Global Scholars of Marketing Science
Pages: 429-443
Issue: 3
Volume: 33
Year: 2023
Month: 07
X-DOI: 10.1080/21639159.2022.2048961
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# input file: RGAM_A_2221909_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20230119T200553 git hash: 724830af20
Author-Name: The Editors
Title: Correction
Journal: Journal of Global Scholars of Marketing Science
Pages: 495-495
Issue: 3
Volume: 33
Year: 2023
Month: 07
X-DOI: 10.1080/21639159.2023.2221909
File-URL: http://hdl.handle.net/10.1080/21639159.2023.2221909
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# input file: RGAM_A_2218394_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20230119T200553 git hash: 724830af20
Author-Name: Zachary Robichaud
Author-X-Name-First: Zachary
Author-X-Name-Last: Robichaud
Author-Name: Hong Yu
Author-X-Name-First: Hong
Author-X-Name-Last: Yu
Title: Learning to be consumers of “smart” retail channels: The baby boomer experience
Abstract:
A global shift in aging populations points to greying consumers as an important market for retailers and an underserved segment for researchers. The COVID-19 pandemic has accelerated digital expansion in the marketplace, innovated new industries, and encouraged new participants. This acceleration provides significant implications for the greying population whereby the adoption of smart-enabled platforms and channels becomes essential. Most of the digital and smart-consumer socialization research has focused exclusively on younger generations because of their digital nativity. This study aims to expand our understanding of baby boomer consumers’ attitudes and behaviors in the smart retail context using a consumer socialization framework. Findings suggest that perceived usefulness, ease of use, reliability, and fun were significant influences on global attitudes toward shopping in smart retail channels. Global attitudes toward shopping in smart retail channels significantly influenced behavioral intention and digital mass media exposure significantly influenced all dimensions of attitudes toward shopping in smart retail channels suggesting interest and engagement in smart retail channel participation among older adults.
Journal: Journal of Global Scholars of Marketing Science
Pages: 536-560
Issue: 4
Volume: 33
Year: 2023
Month: 10
X-DOI: 10.1080/21639159.2023.2218394
File-URL: http://hdl.handle.net/10.1080/21639159.2023.2218394
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# input file: RGAM_A_2248154_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20230119T200553 git hash: 724830af20
Author-Name: Hojae Lee
Author-X-Name-First: Hojae
Author-X-Name-Last: Lee
Author-Name: Eunju Ko
Author-X-Name-First: Eunju
Author-X-Name-Last: Ko
Author-Name: Sanghoon Lee
Author-X-Name-First: Sanghoon
Author-X-Name-Last: Lee
Title: The effect of luxury brands’ sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Abstract:
Consumers consider authenticity a critical factor in fashion brand evaluation, sustainable marketing has become essential in marketing activities. And also sustainable fashion brands is increasing, but literature in this field has focused on general and fast fashion brands, and research on luxury brands is lacking. This study aims to examine the effect of luxury brands’ sustainable fashion marketing activities on authenticity, purchase intention, and brand attitude. It analyzes the effects of article format and marketing activity type and identifies the difference in the interaction between luxury brands’ sustainable marketing types and the authenticity, purchase intention, and brand attitude of fashion companies. Sustainable fashion and raw materials were selected as the final stimuli, and 217 copies of the questionnaire were used for analysis through a specialized research company. It found that authenticity, brand attitude, and consumer purchase intention varied greatly depending on luxury brands’ sustainable fashion marketing types. Authenticity positively affected brand attitude and purchase intention, a positive brand attitude positively impacted purchase intention. This study is significant as it provides basic data on the effects of marketing strategies using authenticity from an academic and practical view, expanding the limited scope of research focused on luxury brands in sustainable fashion.
Journal: Journal of Global Scholars of Marketing Science
Pages: 497-512
Issue: 4
Volume: 33
Year: 2023
Month: 10
X-DOI: 10.1080/21639159.2023.2248154
File-URL: http://hdl.handle.net/10.1080/21639159.2023.2248154
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# input file: RGAM_A_2238722_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20230119T200553 git hash: 724830af20
Author-Name: Anand Jhawar
Author-X-Name-First: Anand
Author-X-Name-Last: Jhawar
Author-Name: Duraipandian Israel
Author-X-Name-First: Duraipandian
Author-X-Name-Last: Israel
Author-Name: Prashant Kumar
Author-X-Name-First: Prashant
Author-X-Name-Last: Kumar
Title: Subduing effects of personal norms on materialism fostering green purchase behavior: Modified norm activation model perspective
Abstract:
This study integrates materialism with a modified Norm Activation Model (NAM) perspective in the green purchase behavior context. It examines the effects of materialism on environmental belief and environmental concern and, consequently, on green purchase behavior mediated by personal norms. Useable data was collected from 405 Indian consumers using a structured online questionnaire that examined the relationships deploying structural equation modeling in SmartPLS3.0. Results show that materialism negatively affects environmental beliefs, environmental concern, and personal norms. The results further elucidate that environmental belief and environmental concern do not affect green purchase behavior directly. However, personal norms positively mediate the effects of materialism, environmental belief, and environmental concern on green purchase behavior. This study adds to the green marketing and consumer behavior literature by elucidating the mediating effects of personal norms, addressing a research gap with a modified version of the Norm Activation model. The findings can guide organizations and governments in understanding consumers’ predispositions towards green purchases.
Journal: Journal of Global Scholars of Marketing Science
Pages: 602-625
Issue: 4
Volume: 33
Year: 2023
Month: 10
X-DOI: 10.1080/21639159.2023.2238722
File-URL: http://hdl.handle.net/10.1080/21639159.2023.2238722
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# input file: RGAM_A_2209104_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20230119T200553 git hash: 724830af20
Author-Name: Aarti Saini
Author-X-Name-First: Aarti
Author-X-Name-Last: Saini
Author-Name: Muhammad Kashif
Author-X-Name-First: Muhammad
Author-X-Name-Last: Kashif
Author-Name: Silvia Platania
Author-X-Name-First: Silvia
Author-X-Name-Last: Platania
Title: Temporary love: A love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Abstract:
There is a limited amount of research to investigate emotional transition (i.e. love to hate) among consumers. Moreover, can value-expressiveness motivate consumers to not to share negative word of mouth (NWOM) despite hating a brand? This study aims at addressing these important research questions. Survey-based data is collected from 413 Indian luxury fashion consumers and analyzed via structural equation modelling technique, using AMOS 27.0. Findings reveal that brand jealousy mediates the relationship between brand love and brand hate. Furthermore, when value expressiveness is low, the relationship between brand hate and negative word of mouth is stronger. Brand marketers should strengthen symbolic brand identity to sustain positive consumer-brand emotions. Moreover, some relationship dyads can be used to establish the brand image in a family-oriented, collectivist culture. The mediation of brand jealousy and the moderation of NWOM are unique contributions of this study in an Indian context.
Journal: Journal of Global Scholars of Marketing Science
Pages: 513-535
Issue: 4
Volume: 33
Year: 2023
Month: 10
X-DOI: 10.1080/21639159.2023.2209104
File-URL: http://hdl.handle.net/10.1080/21639159.2023.2209104
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# input file: RGAM_A_2233087_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20230119T200553 git hash: 724830af20
Author-Name: Juran Kim
Author-X-Name-First: Juran
Author-X-Name-Last: Kim
Author-Name: Joonheui Bae
Author-X-Name-First: Joonheui
Author-X-Name-Last: Bae
Title: Influences of symbolic capital on destination brand equity
Abstract:
This study clarifies destination brand equity and examines the effect of destination brand personality on symbolic capital and attitude toward destination brand, and the effect of symbolic capital and attitude on destination brand equity. Using a survey research method, 309 participants from South Korea were recruited. The finding indicated that a well-established destination personality enhanced symbolic capital and positive attitudes toward the destination, leading to higher destination brand equity. This study contributes to the body of knowledge by clarifying the concept of symbolic capital and highlighting the effects of destination brand personality on symbolic capital and attitudes toward destination brands, which in turn lead to destination brand equity. Our findings have practical implications for destination brand marketing strategies, suggesting that these strategies can be made more effective by catering to symbolic capital and destination brand equity.
Journal: Journal of Global Scholars of Marketing Science
Pages: 561-576
Issue: 4
Volume: 33
Year: 2023
Month: 10
X-DOI: 10.1080/21639159.2023.2233087
File-URL: http://hdl.handle.net/10.1080/21639159.2023.2233087
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# input file: RGAM_A_2238716_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20230119T200553 git hash: 724830af20
Author-Name: Priyanka Gupta
Author-X-Name-First: Priyanka
Author-X-Name-Last: Gupta
Author-Name: Sanjeev Prashar
Author-X-Name-First: Sanjeev
Author-X-Name-Last: Prashar
Author-Name: Chandan Parsad
Author-X-Name-First: Chandan
Author-X-Name-Last: Parsad
Author-Name: Tata Sai Vijay
Author-X-Name-First: Tata Sai
Author-X-Name-Last: Vijay
Title: Impact of video product presentation and scarcity claim on mobile-based impulse buying
Abstract:
The introduction of mobile shopping apps has resulted in the growth of impulse buying or excessive compulsion, especially in the fashion industry. This paper aims to establish a relationship between app stimuli (including performance expectancy, effort expectancy, atmosphere, layout, and privacy and security) and impulse buying behaviour. Besides this, it also examines the moderating effects of the video product presentation and product scarcity claim and the mediating effects of impulse buying intention and user satisfaction. The study was carried out in two phases. In the first phase, a paired t-test analysis was carried out to compare the mean of each set. This was followed by multi-group structural equation modelling to check the model’s validity. The results show that while video product presentation produced a significant difference between impulse buying intention and impulse buying behaviour for both the male and female respondents, scarcity claims achieved positive results only for male participants. The SEM results, meanwhile, demonstrated that both the mediating variables bear a relationship to performance expectancy, privacy and security, and impulse buying behaviour. However, effort expectancy was only related to impulse buying intention, while atmosphere and layout were exclusively associated with user satisfaction. Based on the findings of the study, theoretical and managerial implications are presented.
Journal: Journal of Global Scholars of Marketing Science
Pages: 577-601
Issue: 4
Volume: 33
Year: 2023
Month: 10
X-DOI: 10.1080/21639159.2023.2238716
File-URL: http://hdl.handle.net/10.1080/21639159.2023.2238716
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# input file: RGAM_A_2243483_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20230119T200553 git hash: 724830af20
Author-Name: Ashok Bhattarai
Author-X-Name-First: Ashok
Author-X-Name-Last: Bhattarai
Author-Name: Maryam Farhang
Author-X-Name-First: Maryam
Author-X-Name-Last: Farhang
Author-Name: Mavis T. Adjei
Author-X-Name-First: Mavis T.
Author-X-Name-Last: Adjei
Author-Name: Jose L. Saavedra Torres
Author-X-Name-First: Jose L.
Author-X-Name-Last: Saavedra Torres
Author-Name: Ash Zaad
Author-X-Name-First: Ash
Author-X-Name-Last: Zaad
Title: The dark side of surge pricing and the mitigating role of information disclosure
Abstract:
This research paper investigates the impact of surge pricing, a dynamic pricing strategy that adjusts prices based on real-time demand and supply, on customers’ perception of price fairness. We aim to provide insights for both academic and managerial audiences. Our study focuses on how businesses using surge pricing can minimize negative effects on customer behavior by properly communicating price changes. We conducted two experiments to examine customers’ fairness perception of surge pricing policies. Our findings revealed that customers generally perceive surge pricing as less fair. However, we also discovered that aligning the amount of information shared with the price increase can effectively improve these fairness perceptions. Our research contributes to the literature on price communication by exploring factors that influence consumers’ understanding and acceptance of price changes. Additionally, our findings offer practical guidance for businesses on how to communicate pricing information in a way that customers perceive as fair, ultimately benefiting both companies and their customers.
Journal: Journal of Global Scholars of Marketing Science
Pages: 626-645
Issue: 4
Volume: 33
Year: 2023
Month: 10
X-DOI: 10.1080/21639159.2023.2243483
File-URL: http://hdl.handle.net/10.1080/21639159.2023.2243483
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# input file: RGAM_A_2256346_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20231214T103247 git hash: d7a2cb0857
Author-Name: Esi A. Elliot
Author-X-Name-First: Esi A.
Author-X-Name-Last: Elliot
Author-Name: Carmina Cavazos
Author-X-Name-First: Carmina
Author-X-Name-Last: Cavazos
Author-Name: Ai Ming Chow
Author-X-Name-First: Ai Ming
Author-X-Name-Last: Chow
Title: From racialized brands to authentic brands: Dynamic conceptual blending
Abstract:
Our primary objective for this study is to examine how racialization can shift along the continuum to authenticity that is also sustainable. A subordinate objective is to examine the conceptual blending process that occurs when racialized brands are shifted to sustainable authentic brands. We review the foundation of our research. This includes existing approaches to diversity, equity, and inclusion and conceptual blending. Our methodology is ethnography and The Zaltman Metaphor Elicitation Technique (ZMET). Using the visual metaphors of 8 artrepeneurs from racialized populations we conclude that sustainable authenticity is a construct that emerges with four themes: unleashing resources, environmental sustainability, emotional transparency, and beauty in diversity. Theoretical and managerial implications are provided.
Journal: Journal of Global Scholars of Marketing Science
Pages: 19-44
Issue: 1
Volume: 34
Year: 2024
Month: 01
X-DOI: 10.1080/21639159.2023.2256346
File-URL: http://hdl.handle.net/10.1080/21639159.2023.2256346
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# input file: RGAM_A_2243962_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20231214T103247 git hash: d7a2cb0857
Author-Name: Landon M. McFarland
Author-X-Name-First: Landon M.
Author-X-Name-Last: McFarland
Author-Name: Joanne M. Tran
Author-X-Name-First: Joanne M.
Author-X-Name-Last: Tran
Title: Antecedents and consequences of the disability stigma for frontline employees: A qualitative study
Abstract:
The employment of people with disabilities (PWDs) is an important growing topic in contemporary society. Despite legal protections and increasing awareness of the importance of inclusion and diversity, PWDs still face significant barriers to employment worldwide, particularly in service industries. As hiring PWDs becomes more prevalent, scholars have only recently begun to study consumers’ perceptions of frontline employees (FLEs) with disabilities, especially intellectual disabilities, and their potential to stigmatize FLEs with disabilities. As such, we explore consumers’ perceptions of FLEs with disabilities to understand the attitudes, biases, and behaviors that may influence their interactions with such employees. Using a thematic coding analysis, we develop a framework for understanding the antecedents and consequences of disability stigma for FLEs. Drawing on this framework, we present the results of a qualitative study examining consumer perceptions of FLEs with disabilities working in restaurants, highlighting the key themes that emerged from our analysis. Specifically, we uncover internal influences and customer affect toward PWDs as antecedents to consumers’ perceptions of FLEs with disabilities while consumer behavior and firm actions as consequences. Nevertheless, these matters remain prominent issues for businesses working to create more inclusive and welcoming environments for all customers and employees, regardless of disability status.
Journal: Journal of Global Scholars of Marketing Science
Pages: 71-89
Issue: 1
Volume: 34
Year: 2024
Month: 01
X-DOI: 10.1080/21639159.2023.2243962
File-URL: http://hdl.handle.net/10.1080/21639159.2023.2243962
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# input file: RGAM_A_2243987_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20231214T103247 git hash: d7a2cb0857
Author-Name: Somjit Barat
Author-X-Name-First: Somjit
Author-X-Name-Last: Barat
Title: A micro-level perspective to fostering IDEAs in the classroom and beyond
Abstract:
Inclusion, Diversity, Equity, & Access (IDEA) spurs creativity, encourages ideas from people who have been historically ignored, and promotes an invigorating learning environment. Despite such benefits, we do precious little when it comes to practicing the same in our classrooms. Regrettably, our infrastructure and education system does not always provide enough opportunities for the younger generation to appreciate, understand and experience the significance of an inclusive society, preventing our students an opportunity to apply what they learn in the classroom for the betterment of marginalized and minoritized communities. Against such a backdrop, the author focuses on how faculty can enhance the classroom-level student-experience through a model that helps students’ understanding and appreciation of IDEA. The author believes that this research model not only plugs a significant gap in our attitude towards IDEA practice and implementation but will also spur educators and practitioners to consider adopting similar measures while designing their respective curricula.
Journal: Journal of Global Scholars of Marketing Science
Pages: 108-122
Issue: 1
Volume: 34
Year: 2024
Month: 01
X-DOI: 10.1080/21639159.2023.2243987
File-URL: http://hdl.handle.net/10.1080/21639159.2023.2243987
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# input file: RGAM_A_2280319_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20231214T103247 git hash: d7a2cb0857
Author-Name: Mary Anne Raymond
Author-X-Name-First: Mary Anne
Author-X-Name-Last: Raymond
Author-Name: Hillary Ruth Smith
Author-X-Name-First: Hillary Ruth
Author-X-Name-Last: Smith
Author-Name: Les Carlson
Author-X-Name-First: Les
Author-X-Name-Last: Carlson
Title: Being inclusive means being accessible: Problems with digital media for visually impaired consumers
Abstract:
Over two billion people worldwide and over seven million people in the United States have severe to moderate visual impairment. People with visual impairments rely on inclusive design, which includes alternative text (alt text) to interpret messages, images, and videos digitally. Alt text has many nuances leading to numerous technical inaccuracies and/or inaccurate interpretations of the media. Around the world, the pandemic altered how people conducted simple tasks and interrupted in-person opportunities. It has forced many consumers to work, study, and shop online – creating a large shift to digital experiences. Digital media, including social media platforms and websites, became a major source of information and the gateway to e-commerce. Unfortunately, many consumers with visual impairments who are vulnerable were excluded and unable to learn about products, services, and opportunities due to the lack of accessibility features available and inclusive design. This study explores the difficulties marketing practitioners experience incorporating alt text, thus limiting accessibility and inclusion for vulnerable consumers, specifically visually impaired users. Findings from the current study examining the accuracy of alt text in social media posts indicate that over 95% of the social media posts examined were not inclusive due to either a lack of or inaccurate accessibility usage.
Journal: Journal of Global Scholars of Marketing Science
Pages: 5-18
Issue: 1
Volume: 34
Year: 2024
Month: 01
X-DOI: 10.1080/21639159.2023.2280319
File-URL: http://hdl.handle.net/10.1080/21639159.2023.2280319
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# input file: RGAM_A_2238710_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20231214T103247 git hash: d7a2cb0857
Author-Name: Dolph F. Nelson
Author-X-Name-First: Dolph F.
Author-X-Name-Last: Nelson
Author-Name: Laura Boman
Author-X-Name-First: Laura
Author-X-Name-Last: Boman
Author-Name: Ganga S. Urumutta Hewage
Author-X-Name-First: Ganga S. Urumutta
Author-X-Name-Last: Hewage
Title: The effect of equity initiatives by gendered brands
Abstract:
The current study examines how brand gender can influence consumer outcomes when a brand takes a gender equity initiative. We show that brands that are perceived as feminine realize greater positive effects from gender equity initiatives than brands that are perceived as masculine. This effect is mediated by the fit between brand gender and the gender equity initiative. Further, we explore a theoretically and managerially relevant boundary condition: prior equity initiatives. The research presented here contributes to the literature on brand gender, brand fit, and corporate social responsibility. Our work also has implications for practitioners.
Journal: Journal of Global Scholars of Marketing Science
Pages: 45-56
Issue: 1
Volume: 34
Year: 2024
Month: 01
X-DOI: 10.1080/21639159.2023.2238710
File-URL: http://hdl.handle.net/10.1080/21639159.2023.2238710
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# input file: RGAM_A_2255866_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20231214T103247 git hash: d7a2cb0857
Author-Name: Ania Izabela Rynarzewska
Author-X-Name-First: Ania Izabela
Author-X-Name-Last: Rynarzewska
Author-Name: Stephen A. LeMay
Author-X-Name-First: Stephen A.
Author-X-Name-Last: LeMay
Author-Name: Marilyn M. Helms
Author-X-Name-First: Marilyn M.
Author-X-Name-Last: Helms
Author-Name: Eliza Hetrick
Author-X-Name-First: Eliza
Author-X-Name-Last: Hetrick
Title: Effects of empathy and egoism on CSR perceptions and consumer buycotts: Lessons learned during global crisis in support of equitable business practices
Abstract:
Consumer polarization leading to buycotts and boycotts was magnified by the global crisis of 2020–2021 which changed consumer priorities and business practices: in-person shopping decreased, while social distancing, remote work, and media consumption increased. In this context, we examined the relationships among egoism, empathy, and consumer interest in social topics. These topics included employee treatment, social justice, and the environment. We highlighted aligning Corporate Social Responsibility (CSR) efforts with consumer values. Using a survey method and structural equation modeling, we found such efforts increased consumer buycott. In this research we addressed whether consumers were motivated by empathy or egoism to engage in buycotting during global crisis. Consumers reacted to a firm’s adherence to health and safety guidelines, respect for human rights, and engaged in environmental protection. This study contributes to the literature on CSR and prosocial behavior. It examined the relationships among key consumer characteristics and corporate behavior in times of crisis and expands the existing literature on psychological factors that play a role in buycotting. The findings are applicable to policy makers, academic literature, and practice as it offers practical recommendations on how companies might consider realignment of CSR activities during crisis. It also suggests directions for future research.
Journal: Journal of Global Scholars of Marketing Science
Pages: 90-107
Issue: 1
Volume: 34
Year: 2024
Month: 01
X-DOI: 10.1080/21639159.2023.2255866
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# input file: RGAM_A_2248758_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20231214T103247 git hash: d7a2cb0857
Author-Name: Robert D. Evans
Author-X-Name-First: Robert D.
Author-X-Name-Last: Evans
Author-Name: I. Karabas
Author-X-Name-First: I.
Author-X-Name-Last: Karabas
Author-Name: Y. Andonova
Author-X-Name-First: Y.
Author-X-Name-Last: Andonova
Author-Name: L. Nochebuena-Evans
Author-X-Name-First: L.
Author-X-Name-Last: Nochebuena-Evans
Title: Let’s not talk about men: When meaningful female-to-female interaction and dialogue drive higher box office sales
Abstract:
This study explores two unique aspects of diversity, equity, and inclusion (DEI) from the perspective of gender diversity in the field of motion pictures and the dimension of inclusion utilizing the Bechdel-Wallace Test (BWT). A production may pass the BWT if a conversation between two women is not about men, hence the conversation is deemed meaningful. Using a consumer-driven data set, we find a positive effect of the BWT on international and total box office sales. The results also show a unique result in the years following the modern #MeToo movement, leading to enhanced box office returns for domestic, international, and total box office sales. Therefore, in addition to contributing to efforts to better understanding the impact of the addition of gender diversity and inclusion on motion picture performance, female characters’ meaningful conversation with other females will likely lead to higher return on producers’ investment in motion pictures. Practical implications and contributions to feminist film theory and theory of planned behavior are discussed.
Journal: Journal of Global Scholars of Marketing Science
Pages: 57-70
Issue: 1
Volume: 34
Year: 2024
Month: 01
X-DOI: 10.1080/21639159.2023.2248758
File-URL: http://hdl.handle.net/10.1080/21639159.2023.2248758
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# input file: RGAM_A_2264312_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20231214T103247 git hash: d7a2cb0857
Author-Name: Ania Izabela Rynarzewska
Author-X-Name-First: Ania Izabela
Author-X-Name-Last: Rynarzewska
Author-Name: John F. (Jeff) Tanner
Author-X-Name-First: John F. (Jeff)
Author-X-Name-Last: Tanner
Author-Name: Diane R. Edmondson
Author-X-Name-First: Diane R.
Author-X-Name-Last: Edmondson
Title: An introduction to the “The role of inclusion, diversity, equity, & access (IDEA) in today’s global marketing environment” special issue
Journal: Journal of Global Scholars of Marketing Science
Pages: 1-4
Issue: 1
Volume: 34
Year: 2024
Month: 01
X-DOI: 10.1080/21639159.2023.2264312
File-URL: http://hdl.handle.net/10.1080/21639159.2023.2264312
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Handle: RePEc:taf:jgsmks:v:34:y:2024:i:1:p:1-4
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# input file: RGAM_A_2292636_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20240209T083504 git hash: db97ba8e3a
Author-Name: Manojit Chattopadhyay
Author-X-Name-First: Manojit
Author-X-Name-Last: Chattopadhyay
Author-Name: Debdatta Pal
Author-X-Name-First: Debdatta
Author-X-Name-Last: Pal
Title: Exploring the strategic role of Marketer-Generated-Content analytics towards Airbnb hosts sales optimization
Abstract:
Although user-generated content is reported to improve Airbnb host’s sales, the impact of Marketer-Generated Content (MGC) on the minimum sales generated from the reviewers who have reviewed the MGC is yet to be explored. This study examines MGC of title descriptions analysis from the City of Los Angeles listing data to understand their importance in predicting hosts’ net sales. The analysis employs two complementary econometric approaches: parametric multiple regression and the non-parametric multivariate adaptive regression spline model across three neighbourhood groups and two price groups. The findings indicate hosts can employ MGC to optimize sales and should highlight feature words in the title that best reflect the property characteristics and appeal to a target group that may be location-specific, price-sensitive, or both. The title should be informative and detailed within a limit of 10 words. The novelty of the work is to identify the influence of total sales for respective feature words from the title description of Airbnb property and to analyze their uses in marketing communications. The practical implications indicate that host-generated feature words are crucial in maximizing net sales for the property.
Journal: Journal of Global Scholars of Marketing Science
Pages: 253-282
Issue: 2
Volume: 34
Year: 2024
Month: 04
X-DOI: 10.1080/21639159.2023.2292636
File-URL: http://hdl.handle.net/10.1080/21639159.2023.2292636
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Handle: RePEc:taf:jgsmks:v:34:y:2024:i:2:p:253-282
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# input file: RGAM_A_2255873_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20240209T083504 git hash: db97ba8e3a
Author-Name: Yiru Wang
Author-X-Name-First: Yiru
Author-X-Name-Last: Wang
Author-Name: César Zamudio
Author-X-Name-First: César
Author-X-Name-Last: Zamudio
Author-Name: Hua Meng
Author-X-Name-First: Hua
Author-X-Name-Last: Meng
Author-Name: Robert D. Jewell
Author-X-Name-First: Robert D.
Author-X-Name-Last: Jewell
Title: Short and sweet: How product quality uncertainty, review length and richness shape review helpfulness
Abstract:
Because online reviews facilitate consumers’ purchase decisions, prior research investigates factors impacting review helpfulness. By integrating Kuhlthau’s information search process model and the heuristic-systematic model, we propose that a situational factor – product quality uncertainty – shapes consumers’ information search processes and suggests which reviews are most helpful. The literature suggests that review length and information richness positively impact review helpfulness. However, their joint effect conditional on product quality uncertainty is unknown. An experiment reveals that consumers are motivated to process individual reviews only when uncertainty is high (i.e. when consumers disagree on product quality). Analysis of over 37,000 online reviews indicates that, under high uncertainty, short reviews with rich information are most helpful. Consistent with the experiment results, neither factor drives helpfulness when uncertainty is low (i.e. when previous consumers exhibit a consensus on product quality). We present managerial implications for stimulating “short and sweet” reviews to increase review helpfulness.
Journal: Journal of Global Scholars of Marketing Science
Pages: 143-162
Issue: 2
Volume: 34
Year: 2024
Month: 04
X-DOI: 10.1080/21639159.2023.2255873
File-URL: http://hdl.handle.net/10.1080/21639159.2023.2255873
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Handle: RePEc:taf:jgsmks:v:34:y:2024:i:2:p:143-162
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# input file: RGAM_A_2264304_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20240209T083504 git hash: db97ba8e3a
Author-Name: Monica Law
Author-X-Name-First: Monica
Author-X-Name-Last: Law
Author-Name: Mark Ng
Author-X-Name-First: Mark
Author-X-Name-Last: Ng
Author-Name: Yuk-Kwan Sarah Lai
Author-X-Name-First: Yuk-Kwan Sarah
Author-X-Name-Last: Lai
Title: Switch or continue to use? An empirical investigation into mobile payment applications
Abstract:
Using a push-pull mooring framework, this study investigates the diverse factors that influence users’ intention to switch and continue using mobile payment applications (apps). A survey comprising 180 respondents based in Hong Kong was conducted. The results demonstrate that users’ intention to switch is influenced by their dissatisfaction with system quality, perceived benefits, and social influence. Conversely, their intention to continue using their current mobile payment apps is associated with inertia. Furthermore, users who have used their current mobile payment app for three years or more comprise an active switching group, whereas those in the high-income group show the highest inertia and willingness to continue using it. These findings enrich the push-pull mooring framework by incorporating switching and continued use intentions, thus providing a more comprehensive understanding of the impact of social influence and other factors on user behaviors. Furthermore, this study provides insights into the impact of user characteristics on mobile payment app usage, which can benefit application providers in developing tailored promotions, referrals, and retention campaigns to meet the needs and expectations of different user groups.
Journal: Journal of Global Scholars of Marketing Science
Pages: 163-185
Issue: 2
Volume: 34
Year: 2024
Month: 04
X-DOI: 10.1080/21639159.2023.2264304
File-URL: http://hdl.handle.net/10.1080/21639159.2023.2264304
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Handle: RePEc:taf:jgsmks:v:34:y:2024:i:2:p:163-185
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# input file: RGAM_A_2276395_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20240209T083504 git hash: db97ba8e3a
Author-Name: Jieqiong Luo
Author-X-Name-First: Jieqiong
Author-X-Name-Last: Luo
Author-Name: Je Eun Yoo
Author-X-Name-First: Je Eun
Author-X-Name-Last: Yoo
Author-Name: Jeong Eun Park
Author-X-Name-First: Jeong Eun
Author-X-Name-Last: Park
Title: ‘From fail to prevail’ : How a salesperson’s communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Abstract:
Service Failure and Recovery (SFR) is a crucial area of service industry due to the inevitability of service failures, yet firms often struggle with executing appropriate strategies. This research aims to identify the pinpoint optimal “moment of truth” adopting consumer forgiveness serves as a mediator of service recovery and customers’ overall satisfaction. The study focused on the importance of service providers’ communication sentiment during the apology delivery process in order to elicit authenticity from consumers during the recovery process. Data was collected through a survey from 350 individuals of different nationalities, including Chinese and Korean. A scenario-based experiment using self-administered questionnaires was also conducted. The findings indicate that communication sentiment that oriented in warmth have a positive impact on consumers’ willingness to forgive, while task-oriented and coldness-oriented styles have a negative effect. Additionally, consumers who are interdependent tend to be more influenced by communication sentiment when it comes to forgiveness. These results can be valuable for service firms to train their personnel and develop effective service recovery strategies that enhance consumer empathy and forgiveness.
Journal: Journal of Global Scholars of Marketing Science
Pages: 231-252
Issue: 2
Volume: 34
Year: 2024
Month: 04
X-DOI: 10.1080/21639159.2023.2276395
File-URL: http://hdl.handle.net/10.1080/21639159.2023.2276395
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Handle: RePEc:taf:jgsmks:v:34:y:2024:i:2:p:231-252
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# input file: RGAM_A_2308285_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20240209T083504 git hash: db97ba8e3a
Author-Name: Suhaib Ahmed
Author-X-Name-First: Suhaib
Author-X-Name-Last: Ahmed
Author-Name: Abdul Ghaffar
Author-X-Name-First: Abdul
Author-X-Name-Last: Ghaffar
Author-Name: Syed Shahid Zaheer Zaidi
Author-X-Name-First: Syed Shahid
Author-X-Name-Last: Zaheer Zaidi
Author-Name: Tahir Islam
Author-X-Name-First: Tahir
Author-X-Name-Last: Islam
Author-Name: Muhammad Mumtaz Khan
Author-X-Name-First: Muhammad Mumtaz
Author-X-Name-Last: Khan
Author-Name: Fazila Islam
Author-X-Name-First: Fazila
Author-X-Name-Last: Islam
Author-Name: Tomas Kincl
Author-X-Name-First: Tomas
Author-X-Name-Last: Kincl
Author-Name: Altaf Ahmed Sheikh
Author-X-Name-First: Altaf Ahmed
Author-X-Name-Last: Sheikh
Title: Influencer-driven loyalty: Understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Abstract:
Factors developing brand loyalty through social media influencers (SMIs) are immensely important to academics and marketing practitioners since it is a remarkable driver of organizational success. This research investigates the impact of SMIs homophily in developing customer brand engagement (CBE) and its impact on BL. We collected valid data from 412 respondents using laptop brands in Pakistan and used structural equation modeling to analyze the data. The findings indicate that the SMIs homophily is crucial in establishing CBE and BL. The results further show that CBE’s emotional and cognitive dimensions significantly mediate the relationship between SMIs homophily and BL. However, the emotional CBE has a stronger mediating impact on BL. The study provides valuable insights for brand managers to hire SMIs who resemble their fans to grab their loyalty toward the brand. This study unfolds new avenues in social media marketing, consumer behavior, and branding literature by understanding the association between SMIs homophily, CBE, and BL.
Journal: Journal of Global Scholars of Marketing Science
Pages: 207-230
Issue: 2
Volume: 34
Year: 2024
Month: 04
X-DOI: 10.1080/21639159.2024.2308285
File-URL: http://hdl.handle.net/10.1080/21639159.2024.2308285
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Handle: RePEc:taf:jgsmks:v:34:y:2024:i:2:p:207-230
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# input file: RGAM_A_2254312_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20240209T083504 git hash: db97ba8e3a
Author-Name: Apiradee Wongkitrungrueng
Author-X-Name-First: Apiradee
Author-X-Name-Last: Wongkitrungrueng
Author-Name: Krittinee Nuttavuthisit
Author-X-Name-First: Krittinee
Author-X-Name-Last: Nuttavuthisit
Author-Name: Sankar Sen
Author-X-Name-First: Sankar
Author-X-Name-Last: Sen
Title: Beyond skin-deep: Triple roles of salesperson attractiveness and consumer bargaining styles
Abstract:
Salesperson attractiveness produces varied effects in consumer perceptions and behaviors particularly in the retail bargaining context. However, little research has been conducted. This study, employing semi-structured interviews with sixty participants, explains the roles of salesperson attractiveness (i.e. aesthetic preference, power, and marketing cues) that can influence different consumer perspectives, from favor to fear, and approaches in negotiations (i.e. cooperation or competition). Research findings enhance better understanding of the beauty premium versus beauty penalty and suggest more mindful implications of retail strategies in salesperson management and consumer interactions.
Journal: Journal of Global Scholars of Marketing Science
Pages: 283-304
Issue: 2
Volume: 34
Year: 2024
Month: 04
X-DOI: 10.1080/21639159.2023.2254312
File-URL: http://hdl.handle.net/10.1080/21639159.2023.2254312
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Handle: RePEc:taf:jgsmks:v:34:y:2024:i:2:p:283-304
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# input file: RGAM_A_2308296_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20240209T083504 git hash: db97ba8e3a
Author-Name: Elif Idemen
Author-X-Name-First: Elif
Author-X-Name-Last: Idemen
Author-Name: A. Banu Elmadag
Author-X-Name-First: A. Banu
Author-X-Name-Last: Elmadag
Title: Beyond looks: How designer cues win over customers through social value, self-expression, and design involvement
Abstract:
While it is common practice to highlight the designer’s name in marketing communications, there is a lack of research on how these cues influence consumer evaluations. This article examines how the presence of designer cue affects social value perceptions and purchase intentions across two product categories in three experimental studies. The findings suggest that designer cues enhance consumers’ perceived social value by evoking feelings of sophistication and privilege. The study further highlights the emotional process involved in creating social value through designer cues and the role of design newness as a regulator. The results indicate that the effect of designer cue on purchase intention depends on the self-expressive value of the product and the consumer’s level of involvement in the design process. Consumers are more likely to purchase products with designer cues if they perceive the product as a means of signaling their identity and value design in their daily lives.
Journal: Journal of Global Scholars of Marketing Science
Pages: 186-206
Issue: 2
Volume: 34
Year: 2024
Month: 04
X-DOI: 10.1080/21639159.2024.2308296
File-URL: http://hdl.handle.net/10.1080/21639159.2024.2308296
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Handle: RePEc:taf:jgsmks:v:34:y:2024:i:2:p:186-206
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# input file: RGAM_A_2308298_J.xml processed with: repec_from_jats12.xsl darts-xml-transformations-20240209T083504 git hash: db97ba8e3a
Author-Name: Wonbae Pang
Author-X-Name-First: Wonbae
Author-X-Name-Last: Pang
Author-Name: Eunju Ko
Author-X-Name-First: Eunju
Author-X-Name-Last: Ko
Author-Name: Minjung Cho
Author-X-Name-First: Minjung
Author-X-Name-Last: Cho
Title: The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention - focus on VIP customers
Abstract:
In today’s society, individuals invest considerable effort into enhancing their physical appearance for socioeconomic success. Despite significantly expanding the boundaries of luxury brands, there has been limited academic exploration into the analysis of luxury brand value from an erotic capital perspective. This study explores the effect of erotic capital on the consumption value and purchase intention of luxury brands. We surveyed 148 VIP customers of major luxury brands and ascertained key elements of erotic capital, notably finding that factors such as pleasure, beauty, and arousal positively influence consumer behavior. Additionally, we confirmed the moderating effects of age and VIP level. Our findings suggest that luxury brands should incorporate the concept of erotic capital into their designs and marketing strategies while maintaining their brand identity to effectively navigate rapidly changing market environments and expand their customer base.
Journal: Journal of Global Scholars of Marketing Science
Pages: 123-142
Issue: 2
Volume: 34
Year: 2024
Month: 04
X-DOI: 10.1080/21639159.2024.2308298
File-URL: http://hdl.handle.net/10.1080/21639159.2024.2308298
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Handle: RePEc:taf:jgsmks:v:34:y:2024:i:2:p:123-142