Individual
Product index
Price (simulated as U[0, 1])
Quality (sumulated as U[0, 1])
Default option (simulated as prod = 8)
Consider goods (simulated as prod = 8)
Utility (simulated as -4 price + 2 quality + e_ij)
Prob. Attention (simulated as invlogit(price + 2 quality))
Latent attention variable (ASC model)
Latent attention variable (DSC model)
Attention indicator (default option)
Attention indicator (DSC model)
Attention indicator (consider option)
Chosen product (default option)
Chosen product (DSC model)
Chosen product (consider option)