118LSF 15 May 2026 01:00
hEvn """.X =X ZX fX .*BoLL?Ecstudy_idauthoryearjournaltheorydvivmodmeddecisioncontextmethodabstract%12.0g%29s%10.0g%46s%42s%66s%111s%76s%76s%63s%69s%99s%518sSequential study identifierAuthors (fictional)Publication yearJournal name (single-valued)Theoretical perspective(s)Dependent variable(s)Independent variable(s) / antecedent(s)Moderator(s)Mediator(s)Decision(s)Empirical context(s)Method(s)Abstract textIyer; Johansson@Academy of Management JournalSignalling theorywillingness to paycostly quality signalsproduct category riskperceived valuebrand repositioningB2C retail; fashion retailexperimentHow do firms signal credibility to skeptical receivers? Signalling theory holds that observable, costly actions convey unobservable quality. We examine costly quality signals as such a signal, testing its effects on willingness to pay. Evidence from experiment in B2C retail confirms our predictions, with perceived value mediating the relationship. Implications for brand repositioning are discussed.Brown@Journal of Marketing ResearchResource-based viewcompetitive advantageVRIN resourcesenvironmental dynamismorganisational learningmanufacturing SMEs; technology platformssystematic literature reviewDrawing on the resource-based view, this study examines how VRIN resources shapes competitive advantage in manufacturing SMEs settings. Using systematic literature review, we show that valuable rare inimitable resources produce sustained competitive advantage, with environmental dynamism strengthening the effect. The findings extend resource-based logic by clarifying isolating mechanisms and offer implications for capability investment.Davies; Brown; Anderson@Journal of MarketingInstitutional theoryfield-level conformityfield-level pressuresregulatory uncertainty; industry visibility; field maturitycompliance behaviourpractice adoptionregulated industrieslongitudinal field study; structural equation modellingInstitutional theory predicts that organisations conform to field-level expectations for legitimacy. We examine field-level pressures as a source of institutional pressure on field-level conformity in regulated industries settings. longitudinal field study validates the predicted relationships, with regulatory uncertainty capturing field maturity moderating the effect. We contribute to institutional theory by showing how multiple logics interact and inform practice adoption.Tanaka; Bauerx@Journal of Marketing ResearchDynamic capabilitiesambidextrous outcomessensing and seizing capabilitiesregulatory intensitycapability investmentemerging marketsexperimentThis research investigates organisational ambidexterity as a dynamic capability for managing ambidextrous outcomes. Building on dynamic capabilities theory, we propose that sensing and seizing capabilities enables firms to balance exploration and exploitation. Empirical evidence from experiment in emerging markets confirms the proposed framework. The findings extend dynamic capabilities theory and inform capability investment.Dubois; Bauer@Organization ScienceSignalling theorycustomer trust; perceived qualitythird-party certification signalsmarket competition intensityperceived risk reductionbrand repositioningfashion retailexperiment; systematic literature review; surveyThis paper investigates third-party certification signals as a costly signal of customer trust under conditions of asymmetric information. Drawing on signalling theory, we argue that third-party certification signals conveys credible quality cues to receivers in fashion retail. experiment supports the predictions, with perceived risk reduction capturing signal credibility mediating the effect. We contribute to signalling theory by clarifying receiver-side conditions.Schmidt; Yamamoto; O'Sullivan@Journal of Consumer ResearchResource-based viewcompetitive advantageresource bundlesenvironmental dynamismmarket entry; strategic renewal; capability investmentfamily firmssystematic literature reviewDrawing on the resource-based view, this study examines how resource bundles shapes competitive advantage in family firms settings. Using systematic literature review, we show that valuable rare inimitable resources produce sustained competitive advantage, with environmental dynamism strengthening the effect. The findings extend resource-based logic by clarifying isolating mechanisms and offer implications for market entry.Anderson; Davies@Journal of Consumer ResearchStakeholder theorybrand equitymultistakeholder dialoguecultural distancestakeholder reciprocitystakeholder engagementfamily firmsstructural equation modellingHow do firms manage competing stakeholder demands? Stakeholder theory provides a framework for understanding how multistakeholder dialogue shapes brand equity. We examine the role of stakeholder claims and stakeholder salience in family firms. structural equation modelling supports the proposed relationships, with cultural distance moderating the effect. Implications for stakeholder engagement are discussed.Yamamoto; Valenti@Journal of Consumer ResearchDynamic capabilities; Signalling theoryknowledge integrationreconfiguring capabilitiesregulatory intensityorganisational learningstrategic renewalmanufacturing firmsfuzzy-set qualitative comparative analysisDrawing on dynamic capabilities theory, we examine how reconfiguring capabilities, conceptualised as absorptive capacity, transforms knowledge inputs into knowledge integration. fuzzy-set qualitative comparative analysis conducted in manufacturing firms settings supports the model. Environmental dynamism, captured by regulatory intensity, moderates the relationship. We contribute to dynamic capabilities theory by linking absorptive capacity to performance through organisational learning. Tanaka; Bauer@Journal of MarketingStakeholder theorybrand equitystakeholder salience attributesregulatory intensitystakeholder trust; organisational identification; corporate reputationalliance formationsocial enterpriseslongitudinal field studyMultistakeholder dialogue is a critical capability in social enterprises. Drawing on stakeholder theory, we investigate stakeholder salience attributes as an antecedent of brand equity. longitudinal field study in diverse social enterprises settings provides empirical support, with stakeholder trust capturing stakeholder reciprocity mediating the effect. We contribute to stakeholder theory by linking engagement practices to outcomes. Wagner; Larsson; UedaJournal of MarketingInstitutional theoryfirm performancecoercive institutional pressures; field-level pressures; institutional logicsfield maturityfield reputationstructural reform; regulatory compliancehigher educationpanel data analysisHow do institutional logics shape firm performance in higher education? Building on institutional theory, we examine coercive institutional pressures as a manifestation of normative pressure. panel data analysis in higher education organisations supports the framework. Decoupling, captured by field reputation, mediates the relationship. The findings extend institutional theory and inform structural reform. Castillo; Bauer@Journal of the Academy of Marketing ScienceResource-based viewstrategic renewalintangible firm-specific assetsindustry concentrationoperational efficiencyalliance formationtechnology platformsexperimentBuilding on resource-based logic, we propose that intangible firm-specific assets is a critical antecedent of strategic renewal. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by operational efficiency. Empirical analysis using experiment in technology platforms supports the proposed relationships. We discuss implications for alliance formation. Zimmermann; Iyer@Journal of Marketing ResearchSignalling theorycustomer trustbrand prestige signalsconsumer expertisesignal credibilitybrand repositioningfashion retailcase study; experimentThis paper investigates brand prestige signals as a costly signal of customer trust under conditions of asymmetric information. Drawing on signalling theory, we argue that brand prestige signals conveys credible quality cues to receivers in fashion retail. case study supports the predictions, with signal credibility capturing signal credibility mediating the effect. We contribute to signalling theory by clarifying receiver-side conditions. Iyer; Mendez@Strategic Management JournalDynamic capabilities; Stakeholder theoryfirm performanceenvironmental dynamisminnovation routines; strategic flexibility; organisational learningproduct launchtechnology platformsfuzzy-set qualitative comparative analysisThis research investigates organisational ambidexterity as a dynamic capability for managing firm performance. Building on dynamic capabilities theory, we propose that sensing and seizing capabilities enables firms to balance exploration and exploitation. Empirical evidence from fuzzy-set qualitative comparative analysis in technology platforms confirms the proposed framework. The findings extend dynamic capabilities theory and inform product launch.Bauer; Brown@Journal of ManagementDynamic capabilitiesstrategic renewalenvironmental dynamismmarket entryconsumer electronics; manufacturing firms; emerging marketsmeta-analysisDrawing on dynamic capabilities theory, we examine how knowledge absorption routines, conceptualised as absorptive capacity, transforms knowledge inputs into strategic renewal. meta-analysis conducted in consumer electronics settings supports the model. Environmental dynamism, captured by environmental dynamism, moderates the relationship. We contribute to dynamic capabilities theory by linking absorptive capacity to performance through organisational learning.Iyer; Esposito; Wagner|@Academy of Management JournalInstitutional theoryorganisational survivalfield-level pressuresindustry visibility; organisational statusorganisational legitimacyfield engagementhealthcare providersfuzzy-set qualitative comparative analysisQuintero; Schmidt|@Academy of Management JournalSignalling theoryperceived qualitythird-party certification signalsprior brand familiarityproduct launchhospitality serviceslongitudinal field studyInformation asymmetry impedes perceived quality in hospitality services exchanges. Drawing on signalling theory, we test third-party certification signals as a costly quality signal. longitudinal field study provides evidence consistent with separating equilibrium predictions, with prior brand familiarity moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in product launch contexts.Esposito; Quintero@Academy of Management ReviewInstitutional theoryadoption rates; organisational survivalfield-level pressuresfield maturityorganisational legitimacy; institutional decoupling; field reputationstructural reformregulated industriesexperimental vignette studyInstitutional theory predicts that organisations conform to field-level expectations for legitimacy. We examine field-level pressures as a source of institutional pressure on adoption rates in regulated industries settings. experimental vignette study validates the predicted relationships, with field maturity capturing field maturity moderating the effect. We contribute to institutional theory by showing how multiple logics interact and inform structural reform.Ferreira; Kim; Chen@Journal of ManagementResource-based viewstrategic renewalintangible firm-specific assetsstrategic flexibility; organisational learning; operational efficiencymarket entryB2B servicessystematic literature reviewBuilding on resource-based logic, we propose that intangible firm-specific assets is a critical antecedent of strategic renewal. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by strategic flexibility. Empirical analysis using systematic literature review in B2B services supports the proposed relationships. We discuss implications for market entry.Tanaka@Strategic Management JournalInstitutional theoryfield-level conformitymimetic isomorphism pressures; legitimacy pressures; field-level pressuresorganisational statusinstitutional decouplingfield engagementhigher educationpanel data analysisInstitutional theory predicts that organisations conform to field-level expectations for legitimacy. We examine mimetic isomorphism pressures as a source of institutional pressure on field-level conformity in higher education settings. panel data analysis validates the predicted relationships, with organisational status capturing field maturity moderating the effect. We contribute to institutional theory by showing how multiple logics interact and inform field engagement.Ramirez; Castillo; Dubois@International Journal of Research in MarketingStakeholder theorycorporate reputation; firm performancestakeholder engagement practicesregulatory intensityorganisational identification; stakeholder reciprocityalliance formationsocial enterpriseslongitudinal field studyStakeholder theory holds that firms managing diverse stakeholder claims achieve superior corporate reputation. Drawing on stakeholder theory, we examine stakeholder engagement practices, capturing stakeholder engagement intensity, in social enterprises settings. longitudinal field study supports the proposed model, with organisational identification capturing stakeholder trust mediating the effect. We contribute to stakeholder theory by clarifying salience-engagement interactions.Hartman; Schmidt@Strategic Management JournalDynamic capabilitiesstrategic renewaldynamic capabilities for environmental adaptationmarket turbulenceorganisational learningproduct launch; market entryemerging marketsmixed methods designDrawing on dynamic capabilities theory, we examine how dynamic capabilities for environmental adaptation, conceptualised as absorptive capacity, transforms knowledge inputs into strategic renewal. mixed methods design conducted in emerging markets settings supports the model. Environmental dynamism, captured by market turbulence, moderates the relationship. We contribute to dynamic capabilities theory by linking absorptive capacity to performance through organisational learning.Esposito; Tanakax@Journal of ManagementResource-based viewcompetitive advantage; strategic renewal; market performanceintangible firm-specific assetsfirm sizeorganisational learningmarket entrymanufacturing SMEscase studyWhat enables sustained competitive advantage? Drawing on the resource-based view, this research examines intangible firm-specific assets as a source of competitive advantage. Through case study conducted in manufacturing SMEs, we establish that resource heterogeneity supported by isolating mechanisms drives competitive advantage. The contribution lies in clarifying how resource bundles translate into market entry outcomes.Hartman; Tanaka; Esposito@Journal of MarketingDynamic capabilitiesorganisational adaptationknowledge absorption routinestechnology velocityorganisational learningmarket entryautomotive industrycase studyHow do firms sustain organisational adaptation in turbulent automotive industry markets? Dynamic capabilities theory suggests that knowledge absorption routines enables continuous reconfiguration of resources. Using case study, we examine sensing, seizing, and reconfiguring as distinct microfoundations. organisational learning mediates the path to performance. Results support the dynamic capabilities perspective and inform market entry.Chen; Larsson; Schmidt@International Journal of Research in MarketingInstitutional theory; Dynamic capabilitieslegitimacylegitimacy pressuresorganisational status; field maturityinstitutional decouplingstructural reform; practice adoption; field engagementhealthcare providerssurveyDrawing on institutional theory, this study examines how legitimacy pressures shapes legitimacy in healthcare providers organisational fields. Mimetic, coercive, and normative pressures combine to produce isomorphic outcomes. Using survey, we find that legitimacy pressures increases legitimacy and adoption, with institutional decoupling mediating the effect. The findings extend institutional theory by clarifying field-level mechanisms.Larsson@Journal of ManagementInstitutional theoryfirm performance; legitimacycoercive institutional pressuresfield maturityorganisational legitimacypractice adoptionhigher educationfuzzy-set qualitative comparative analysisThis paper investigates legitimacy as a critical outcome in higher education organisational fields. Drawing on institutional theory, we propose that coercive institutional pressures, reflecting taken-for-granted practices, predicts firm performance. fuzzy-set qualitative comparative analysis confirms the predicted relationships, with field maturity moderating the effect under regulatory uncertainty. We extend institutional theory by clarifying isomorphism mechanisms.Chenp@Journal of the Academy of Marketing ScienceSignalling theorywillingness to pay; perceived qualitywarranty provisionmarket competition intensityperceived valuechannel selectionhospitality servicespanel data analysisChen@Journal of ManagementDynamic capabilitiesorganisational adaptationdynamic capabilities for environmental adaptationstrategic flexibilitystrategic renewaltechnology platforms; automotive industry; emerging marketssystematic literature reviewDrawing on dynamic capabilities theory, we examine how dynamic capabilities for environmental adaptation, conceptualised as absorptive capacity, transforms knowledge inputs into organisational adaptation. systematic literature review conducted in technology platforms settings supports the model. Environmental dynamism, captured by technology velocity, moderates the relationship. We contribute to dynamic capabilities theory by linking absorptive capacity to performance through strategic flexibility.Tanaka; Wagner; Andersonx@Strategic Management JournalSignalling theoryconsumer choiceinformational cuesprior brand familiarityperceived valueproduct launchfashion retailmixed methods designBuilding on signalling theory, this research examines third-party certification as a means of reducing information asymmetry between signaller and receiver. We hypothesise that informational cues increases consumer choice through enhanced signal credibility. Using mixed methods design in fashion retail, we demonstrate signal fit and signal cost as boundary conditions. perceived value mediates the relationship.Hartman; Brown@Journal of the Academy of Marketing ScienceSignalling theorywillingness to paywarranty provisionconsumer expertiseperceived valueproduct launchB2C retailmeta-analysisInformation asymmetry impedes willingness to pay in B2C retail exchanges. Drawing on signalling theory, we test warranty provision as a costly quality signal. meta-analysis provides evidence consistent with separating equilibrium predictions, with consumer expertise moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in product launch contexts.Ferreira; Wagner; Brown@Strategic Management JournalDynamic capabilitiesfirm performanceabsorptive capacitymarket turbulence; technology velocityinnovation routinesmarket entryautomotive industrystructural equation modellingThis paper develops a model of organisational adaptation grounded in dynamic capabilities. We argue that absorptive capacity comprises sensing routines that allow firms to detect environmental shifts and reconfigure resources accordingly. Empirical evidence from structural equation modelling shows positive effects on firm performance, with market turbulence capturing environmental dynamism strengthening the relationship. The findings advance dynamic capabilities theory.Chen; Bauer@Journal of MarketingSignalling theorypurchase intention; perceived quality; brand attitudecertification badgesprior brand familiarityperceived valuebrand repositioningconsumer electronicsconjoint analysisInformation asymmetry impedes purchase intention in consumer electronics exchanges. Drawing on signalling theory, we test certification badges as a costly quality signal. conjoint analysis provides evidence consistent with separating equilibrium predictions, with prior brand familiarity moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in brand repositioning contexts. Chen; Schmidt@Strategic Management JournalInstitutional theoryadoption ratesfield-level pressuresorganisational statusinstitutional decouplingprofessional servicesfuzzy-set qualitative comparative analysisDrawing on institutional theory, we examine how regulatory and normative pressures jointly shape adoption rates. field-level pressures, capturing institutional pressure intensity, predicts adoption in professional services. fuzzy-set qualitative comparative analysis supports the framework, with institutional decoupling mediating the relationship through legitimacy gains. Our contribution clarifies institutional dynamics in practice adoption.!Larsson@Journal of ManagementResource-based viewmarket performanceorganisational capabilitiesfirm sizeoperational efficiencystrategic renewalB2B servicesfuzzy-set qualitative comparative analysisThis study examines market performance from a resource-based perspective. We argue that organisational capabilities confers competitive advantage when bundled with complementary capabilities. Evidence from fuzzy-set qualitative comparative analysis in B2B services supports our model, with operational efficiency mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance."Tanaka; Dubois; Ramirez@Journal of the Academy of Marketing ScienceResource-based viewcompetitive advantagevaluable rare inimitable resources; intangible firm-specific assets; resource bundlesindustry concentrationstrategic flexibility; operational efficiencyalliance formationtechnology platformssystematic literature reviewThe resource-based view holds that firm heterogeneity in valuable resources explains differential performance. We test whether valuable rare inimitable resources predicts competitive advantage in technology platforms. systematic literature review confirms the hypothesised relationship, with industry concentration strengthening the effect under resource scarcity. Our findings extend resource-based theory by identifying boundary conditions and informing alliance formation.#O'Sullivan; Quintero; Iyerx@Journal of MarketingStakeholder theorystakeholder trustcultural distancestakeholder trustCSR investmentmanufacturing firmsmixed methods design; systematic literature review; fuzzy-set qualitative comparative analysis$Yamamoto@Journal of Consumer ResearchStakeholder theorycustomer loyalty; social legitimacyCSR investmentsindustry visibilitystakeholder reciprocity; corporate reputation; organisational identificationstakeholder engagement; alliance formation; CSR investmentfamily firmsexperimentBuilding on stakeholder theory, this study examines how CSR investments shapes customer loyalty through stakeholder salience. Power, urgency, and legitimacy of stakeholder claims interact to predict managerial responses. Using experiment in family firms, we test the model, with industry visibility strengthening the relationship. The findings extend stakeholder theory and inform stakeholder engagement.%Larsson; Valentid@Strategic Management JournalResource-based view; Stakeholder theorymarket performancevaluable rare inimitable resourcesenvironmental dynamism; industry concentrationorganisational learningcapability investmentB2B servicesfuzzy-set qualitative comparative analysisThis study examines market performance from a resource-based perspective. We argue that valuable rare inimitable resources confers competitive advantage when bundled with complementary capabilities. Evidence from fuzzy-set qualitative comparative analysis in B2B services supports our model, with organisational learning mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.&O'Sullivan; Schmidth@Journal of ManagementStakeholder theoryfirm performancemultistakeholder dialogue; stakeholder reciprocity practicesindustry visibilityorganisational identificationstakeholder engagementsocial enterprisescase studyBuilding on stakeholder theory, this study examines how multistakeholder dialogue shapes firm performance through stakeholder salience. Power, urgency, and legitimacy of stakeholder claims interact to predict managerial responses. Using case study in social enterprises, we test the model, with industry visibility strengthening the relationship. The findings extend stakeholder theory and inform stakeholder engagement.'Nakamura; Ueda@Strategic Management JournalInstitutional theoryorganisational survivalinstitutional logicsorganisational statusfield reputationstructural reformhealthcare providerscase studyHow do institutional logics shape organisational survival in healthcare providers? Building on institutional theory, we examine institutional logics as a manifestation of normative pressure. case study in healthcare providers organisations supports the framework. Decoupling, captured by field reputation, mediates the relationship. The findings extend institutional theory and inform structural reform.(Esposito; Kim@International Journal of Research in MarketingSignalling theorycustomer trustconsumer trustproduct launchfinancial servicessystematic literature review; survey; fuzzy-set qualitative comparative analysisHow do firms signal credibility to skeptical receivers? Signalling theory holds that observable, costly actions convey unobservable quality. We examine certification badges as such a signal, testing its effects on customer trust. Evidence from systematic literature review in financial services confirms our predictions, with consumer trust mediating the relationship. Implications for product launch are discussed.)Larsson; Bauer@Academy of Management ReviewResource-based viewfirm performanceVRIN resourcesindustry concentration; firm size; competitive intensityorganisational learningcapability investmentB2B services; technology platformsexperimental vignette studyThe resource-based view holds that firm heterogeneity in valuable resources explains differential performance. We test whether VRIN resources predicts firm performance in B2B services. experimental vignette study confirms the hypothesised relationship, with industry concentration strengthening the effect under resource scarcity. Our findings extend resource-based theory by identifying boundary conditions and informing capability investment.*Ueda; Schmidt@Journal of Marketing ResearchDynamic capabilitiesinnovation performancemicrofoundational capabilitiestechnology velocityinnovation routinescapability investmentconsumer electronicsexperimentDrawing on dynamic capabilities theory, we examine how microfoundational capabilities, conceptualised as absorptive capacity, transforms knowledge inputs into innovation performance. experiment conducted in consumer electronics settings supports the model. Environmental dynamism, captured by technology velocity, moderates the relationship. We contribute to dynamic capabilities theory by linking absorptive capacity to performance through innovation routines.+Castillo@Organization ScienceInstitutional theory; Stakeholder theoryfirm performancenormative industry expectationsregulatory uncertaintyfield reputationpractice adoptionregulated industries; professional servicesconjoint analysisDrawing on institutional theory, we examine how regulatory and normative pressures jointly shape firm performance. normative industry expectations, capturing institutional pressure intensity, predicts adoption in regulated industries. conjoint analysis supports the framework, with field reputation mediating the relationship through legitimacy gains. Our contribution clarifies institutional dynamics in practice adoption.,Esposito; Yamamoto@International Journal of Research in MarketingResource-based viewstrategic renewalVRIN resourcescompetitive intensityoperational efficiencymarket entrytechnology platformscase studyBuilding on resource-based logic, we propose that VRIN resources is a critical antecedent of strategic renewal. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by operational efficiency. Empirical analysis using case study in technology platforms supports the proposed relationships. We discuss implications for market entry.-Castillo; Anderson@Strategic Management JournalResource-based viewstrategic renewal; firm performance; financial performanceVRIN resourcescompetitive intensitystrategic flexibility; knowledge integrationmarket entryfamily firmsmixed methods designBuilding on resource-based logic, we propose that VRIN resources is a critical antecedent of strategic renewal. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by strategic flexibility. Empirical analysis using mixed methods design in family firms supports the proposed relationships. We discuss implications for market entry..Dubois; Chen@Journal of Consumer ResearchDynamic capabilitiesinnovation performancedynamic capabilities for environmental adaptationregulatory intensityknowledge integrationproduct launchtechnology platformsmixed methods designHow do firms sustain innovation performance in turbulent technology platforms markets? Dynamic capabilities theory suggests that dynamic capabilities for environmental adaptation enables continuous reconfiguration of resources. Using mixed methods design, we examine sensing, seizing, and reconfiguring as distinct microfoundations. knowledge integration mediates the path to performance. Results support the dynamic capabilities perspective and inform product launch./Yamamoto; Davies@International Journal of Research in MarketingSignalling theorybrand attitudeinformational cuesconsumer expertisesignal credibilityadvertising investmente-commerceexperimental vignette studyThis paper investigates informational cues as a costly signal of brand attitude under conditions of asymmetric information. Drawing on signalling theory, we argue that informational cues conveys credible quality cues to receivers in e-commerce. experimental vignette study supports the predictions, with signal credibility capturing signal credibility mediating the effect. We contribute to signalling theory by clarifying receiver-side conditions.0Esposito; Ueda@International Journal of Research in MarketingStakeholder theorycorporate reputationstakeholder power dynamicsindustry visibilityorganisational identification; corporate reputationbrand repositioningfamily firms; multinational corporationscase studyBuilding on stakeholder theory, this study examines how stakeholder power dynamics shapes corporate reputation through stakeholder salience. Power, urgency, and legitimacy of stakeholder claims interact to predict managerial responses. Using case study in family firms, we test the model, with industry visibility strengthening the relationship. The findings extend stakeholder theory and inform brand repositioning.1Ramirez; Hartman@Organization ScienceDynamic capabilitiesfirm performanceenvironmental dynamismknowledge integrationstrategic renewalconsumer electronicsmixed methods designHow do firms sustain firm performance in turbulent consumer electronics markets? Dynamic capabilities theory suggests that reconfiguring capabilities enables continuous reconfiguration of resources. Using mixed methods design, we examine sensing, seizing, and reconfiguring as distinct microfoundations. knowledge integration mediates the path to performance. Results support the dynamic capabilities perspective and inform strategic renewal.2Johansson@Journal of Consumer ResearchResource-based viewcompetitive advantageVRIN resourcesenvironmental dynamismstrategic flexibilitytechnology platformssurveyThis study examines competitive advantage from a resource-based perspective. We argue that VRIN resources confers competitive advantage when bundled with complementary capabilities. Evidence from survey in technology platforms supports our model, with strategic flexibility mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.3Mendez; Eriksson@Journal of Marketing ResearchStakeholder theoryfirm performancestakeholder reciprocity practicescultural distancestakeholder trust; corporate reputationCSR investment; stakeholder engagement; brand repositioningB2C retailsystematic literature reviewMultistakeholder dialogue is a critical capability in B2C retail. Drawing on stakeholder theory, we investigate stakeholder reciprocity practices as an antecedent of firm performance. systematic literature review in diverse B2C retail settings provides empirical support, with stakeholder trust capturing stakeholder reciprocity mediating the effect. We contribute to stakeholder theory by linking engagement practices to outcomes.4Park@Journal of ManagementStakeholder theorybrand equitystakeholder power dynamicsindustry visibilitystakeholder trust; organisational identificationbrand repositioningmanufacturing firmsstructural equation modellingBuilding on stakeholder theory, this study examines how stakeholder power dynamics shapes brand equity through stakeholder salience. Power, urgency, and legitimacy of stakeholder claims interact to predict managerial responses. Using structural equation modelling in manufacturing firms, we test the model, with industry visibility strengthening the relationship. The findings extend stakeholder theory and inform brand repositioning.5Wagner; Brown@International Journal of Research in MarketingSignalling theorycustomer trust; willingness to pay; perceived qualitybrand prestige signalsprior brand familiarityperceived valuechannel selectionconsumer electronics; e-commerce; hospitality servicessurveyHow do firms signal credibility to skeptical receivers? Signalling theory holds that observable, costly actions convey unobservable quality. We examine brand prestige signals as such a signal, testing its effects on customer trust. Evidence from survey in consumer electronics confirms our predictions, with perceived value mediating the relationship. Implications for channel selection are discussed.6Mendez@Journal of ManagementResource-based view; Institutional theorystrategic renewalintangible firm-specific assetsenvironmental dynamismknowledge integrationstrategic renewalB2B servicesmeta-analysisDrawing on the resource-based view, this study examines how intangible firm-specific assets shapes strategic renewal in B2B services settings. Using meta-analysis, we show that valuable rare inimitable resources produce sustained competitive advantage, with environmental dynamism strengthening the effect. The findings extend resource-based logic by clarifying isolating mechanisms and offer implications for strategic renewal.7Anderson; Zimmermann@Strategic Management JournalInstitutional theorylegitimacyindustry visibilityinstitutional decouplingregulated industriesmeta-analysisThis paper investigates legitimacy as a critical outcome in regulated industries organisational fields. Drawing on institutional theory, we propose that field-level pressures, reflecting taken-for-granted practices, predicts legitimacy. meta-analysis confirms the predicted relationships, with industry visibility moderating the effect under regulatory uncertainty. We extend institutional theory by clarifying isomorphism mechanisms.8Anderson; Ferreira; Ueda@Strategic Management JournalStakeholder theory; Resource-based viewcorporate reputationmultistakeholder dialoguestakeholder power asymmetryorganisational identificationprofessional servicesexperimental vignette studyStakeholder theory holds that firms managing diverse stakeholder claims achieve superior corporate reputation. Drawing on stakeholder theory, we examine multistakeholder dialogue, capturing stakeholder engagement intensity, in professional services settings. experimental vignette study supports the proposed model, with organisational identification capturing stakeholder trust mediating the effect. We contribute to stakeholder theory by clarifying salience-engagement interactions.9Anderson; Brown@International Journal of Research in MarketingInstitutional theoryfield-level conformitymimetic isomorphism pressuresregulatory uncertaintycompliance behaviourhigher educationlongitudinal field studyDrawing on institutional theory, this study examines how mimetic isomorphism pressures shapes field-level conformity in higher education organisational fields. Mimetic, coercive, and normative pressures combine to produce isomorphic outcomes. Using longitudinal field study, we find that mimetic isomorphism pressures increases legitimacy and adoption, with compliance behaviour mediating the effect. The findings extend institutional theory by clarifying field-level mechanisms.:Dubois; Kim@Journal of MarketingSignalling theorycustomer trust; perceived qualitywarranty provisionproduct category riskperceived valueproduct launchfashion retailsurveyThis paper investigates warranty provision as a costly signal of customer trust under conditions of asymmetric information. Drawing on signalling theory, we argue that warranty provision conveys credible quality cues to receivers in fashion retail. survey supports the predictions, with perceived value capturing signal credibility mediating the effect. We contribute to signalling theory by clarifying receiver-side conditions.;Mendez@Strategic Management JournalDynamic capabilitiesfirm performanceknowledge absorption routinesregulatory intensityinnovation routines; knowledge integrationmarket entryemerging marketsmeta-analysis<Davies; Johanssonx@Strategic Management JournalStakeholder theorystakeholder truststakeholder power dynamics; stakeholder claims managementcultural distancecorporate reputation; stakeholder reciprocity; organisational identificationbrand repositioningfamily firmsmixed methods designBuilding on stakeholder theory, this study examines how stakeholder power dynamics shapes stakeholder trust through stakeholder salience. Power, urgency, and legitimacy of stakeholder claims interact to predict managerial responses. Using mixed methods design in family firms, we test the model, with cultural distance strengthening the relationship. The findings extend stakeholder theory and inform brand repositioning.=Gupta; Zimmermann@Strategic Management JournalResource-based viewmarket performanceintangible firm-specific assetscompetitive intensitystrategic flexibilityalliance formationmultinational corporationsconjoint analysisThis study examines market performance from a resource-based perspective. We argue that intangible firm-specific assets confers competitive advantage when bundled with complementary capabilities. Evidence from conjoint analysis in multinational corporations supports our model, with strategic flexibility mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.>Esposito; Schmidt; Bauerp@Journal of ManagementDynamic capabilitiesknowledge integration; firm performancesensing and seizing capabilitiesenvironmental dynamismorganisational learningmarket entryconsumer electronicscase studyHow do firms sustain knowledge integration in turbulent consumer electronics markets? Dynamic capabilities theory suggests that sensing and seizing capabilities enables continuous reconfiguration of resources. Using case study, we examine sensing, seizing, and reconfiguring as distinct microfoundations. organisational learning mediates the path to performance. Results support the dynamic capabilities perspective and inform market entry.?Tanaka@Journal of the Academy of Marketing ScienceResource-based viewmarket performanceresource heterogeneity; resource bundlesfirm sizeorganisational learningstrategic renewalmultinational corporationsconjoint analysisWhat enables sustained competitive advantage? Drawing on the resource-based view, this research examines resource heterogeneity as a source of market performance. Through conjoint analysis conducted in multinational corporations, we establish that resource heterogeneity supported by isolating mechanisms drives competitive advantage. The contribution lies in clarifying how resource bundles translate into strategic renewal outcomes.@Tanaka; Gupta@Journal of Consumer ResearchSignalling theoryconsumer choice; brand attitudemarket competition intensitybrand repositioningfashion retailmixed methods designUnder asymmetric information, how can sellers credibly convey quality? Signalling theory suggests that costly signals serve as separating mechanisms. We examine third-party certification signals as a signal in fashion retail markets, predicting consumer choice. mixed methods design validates the hypothesised effects, with market competition intensity strengthening signal effectiveness. The findings extend signalling theory and inform brand repositioning.AValenti; Hartman@Journal of the Academy of Marketing ScienceResource-based viewstrategic renewalresource bundlesfirm size; environmental dynamismorganisational learningmarket entrymanufacturing SMEsmeta-analysisWhat enables sustained competitive advantage? Drawing on the resource-based view, this research examines resource bundles as a source of strategic renewal. Through meta-analysis conducted in manufacturing SMEs, we establish that resource heterogeneity supported by isolating mechanisms drives competitive advantage. The contribution lies in clarifying how resource bundles translate into market entry outcomes.BQuintero; Esposito@Journal of ManagementResource-based view; Institutional theoryinnovation performance; firm performance; strategic renewalvaluable rare inimitable resourcescompetitive intensityknowledge integrationcapability investmentmultinational corporationsconjoint analysisThis study examines innovation performance from a resource-based perspective. We argue that valuable rare inimitable resources confers competitive advantage when bundled with complementary capabilities. Evidence from conjoint analysis in multinational corporations supports our model, with knowledge integration mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.CSchmidt; Anderson@Academy of Management JournalResource-based viewfirm performance; financial performance; market performanceresource bundlesenvironmental dynamism; industry concentration; firm sizeoperational efficiencyalliance formationmultinational corporationssurveyDrawing on the resource-based view, this study examines how resource bundles shapes firm performance in multinational corporations settings. Using survey, we show that valuable rare inimitable resources produce sustained competitive advantage, with environmental dynamism strengthening the effect. The findings extend resource-based logic by clarifying isolating mechanisms and offer implications for alliance formation.DUeda; Tanaka@Journal of Consumer ResearchStakeholder theoryfirm performancestakeholder claims managementindustry visibility; regulatory intensity; stakeholder power asymmetrystakeholder trust; corporate reputationbrand repositioningfamily firmssurveyDrawing on stakeholder theory, this research examines stakeholder claims management as a driver of firm performance in family firms. Stakeholder engagement, salience attributes, and legitimate claims interact to predict firm outcomes. survey confirms the framework, with stakeholder trust mediating the relationship. The findings clarify how stakeholder management translates into brand repositioning.ENakamura; Anderson; Parkt@Academy of Management ReviewResource-based viewmarket performanceresource bundlesindustry concentrationknowledge integrationcapability investmentmanufacturing SMEsmeta-analysisThe resource-based view holds that firm heterogeneity in valuable resources explains differential performance. We test whether resource bundles predicts market performance in manufacturing SMEs. meta-analysis confirms the hypothesised relationship, with industry concentration strengthening the effect under resource scarcity. Our findings extend resource-based theory by identifying boundary conditions and informing capability investment.FXiao; Park@Organization ScienceResource-based viewfinancial performanceintangible firm-specific assetsfirm sizeorganisational learningmarket entry; strategic renewal; capability investmentmultinational corporationsstructural equation modellingWhat enables sustained competitive advantage? Drawing on the resource-based view, this research examines intangible firm-specific assets as a source of financial performance. Through structural equation modelling conducted in multinational corporations, we establish that resource heterogeneity supported by isolating mechanisms drives competitive advantage. The contribution lies in clarifying how resource bundles translate into market entry outcomes.GNakamura; Tanaka; Iyer@Academy of Management JournalStakeholder theorybrand equityCSR investments; stakeholder engagement practices; stakeholder salience attributescultural distancestakeholder truststakeholder engagement; brand repositioningmultinational corporationsexperimental vignette studyHBauer; Zimmermann@Academy of Management JournalResource-based viewfinancial performancevaluable rare inimitable resources; VRIN resourcesindustry concentrationknowledge integrationcapability investmenttechnology platforms; multinational corporationsstructural equation modellingWhat enables sustained competitive advantage? Drawing on the resource-based view, this research examines valuable rare inimitable resources as a source of financial performance. Through structural equation modelling conducted in technology platforms, we establish that resource heterogeneity supported by isolating mechanisms drives competitive advantage. The contribution lies in clarifying how resource bundles translate into capability investment outcomes.IZimmermann; Tanaka; Schmidt@Strategic Management JournalStakeholder theorybrand equitystakeholder reciprocity practicesregulatory intensitycorporate reputationalliance formationmanufacturing firmssystematic literature reviewDrawing on stakeholder theory, this research examines stakeholder reciprocity practices as a driver of brand equity in manufacturing firms. Stakeholder engagement, salience attributes, and legitimate claims interact to predict firm outcomes. systematic literature review confirms the framework, with corporate reputation mediating the relationship. The findings clarify how stakeholder management translates into alliance formation.JNakamura; Schmidt; Tanaka@Organization ScienceSignalling theoryperceived qualitycostly quality signalsconsumer expertisechannel selectionfinancial servicesstructural equation modellingThis paper investigates costly quality signals as a costly signal of perceived quality under conditions of asymmetric information. Drawing on signalling theory, we argue that costly quality signals conveys credible quality cues to receivers in financial services. structural equation modelling supports the predictions, with consumer trust capturing signal credibility mediating the effect. We contribute to signalling theory by clarifying receiver-side conditions.KChen@Journal of the Academy of Marketing ScienceResource-based viewfirm performance; innovation performance; competitive advantageorganisational capabilitiesindustry concentrationknowledge integrationcapability investmentfamily firmssystematic literature reviewWhat enables sustained competitive advantage? Drawing on the resource-based view, this research examines organisational capabilities as a source of firm performance. Through systematic literature review conducted in family firms, we establish that resource heterogeneity supported by isolating mechanisms drives competitive advantage. The contribution lies in clarifying how resource bundles translate into capability investment outcomes.LDavies@Academy of Management JournalDynamic capabilitiesstrategic renewalabsorptive capacitytechnology velocityinnovation routinescapability investmenttechnology platformslongitudinal field studyThis paper develops a model of organisational adaptation grounded in dynamic capabilities. We argue that absorptive capacity comprises sensing routines that allow firms to detect environmental shifts and reconfigure resources accordingly. Empirical evidence from longitudinal field study shows positive effects on strategic renewal, with technology velocity capturing environmental dynamism strengthening the relationship. The findings advance dynamic capabilities theory.MWagner; Valenti@Strategic Management JournalDynamic capabilitiesambidextrous outcomesdynamic capabilities for environmental adaptationregulatory intensityorganisational learningcapability investmenttechnology platformsexperimental vignette studyHow do firms sustain ambidextrous outcomes in turbulent technology platforms markets? Dynamic capabilities theory suggests that dynamic capabilities for environmental adaptation enables continuous reconfiguration of resources. Using experimental vignette study, we examine sensing, seizing, and reconfiguring as distinct microfoundations. organisational learning mediates the path to performance. Results support the dynamic capabilities perspective and inform capability investment.NXiao; Anderson|@Journal of the Academy of Marketing ScienceResource-based viewinnovation performanceintangible firm-specific assetscompetitive intensityoperational efficiencyalliance formationB2B servicesfuzzy-set qualitative comparative analysisOSchmidt; Park@Organization ScienceStakeholder theorybrand equitystakeholder engagement practicesstakeholder power asymmetryorganisational identificationalliance formationfamily firmslongitudinal field studyBuilding on stakeholder theory, this study examines how stakeholder engagement practices shapes brand equity through stakeholder salience. Power, urgency, and legitimacy of stakeholder claims interact to predict managerial responses. Using longitudinal field study in family firms, we test the model, with stakeholder power asymmetry strengthening the relationship. The findings extend stakeholder theory and inform alliance formation.PDubois; Hartman; Yamamoto@Organization ScienceDynamic capabilities; Institutional theoryknowledge integrationreconfiguring capabilitiesregulatory intensityinnovation routinesmarket entryemerging marketssystematic literature reviewThis paper develops a model of organisational adaptation grounded in dynamic capabilities. We argue that reconfiguring capabilities comprises sensing routines that allow firms to detect environmental shifts and reconfigure resources accordingly. Empirical evidence from systematic literature review shows positive effects on knowledge integration, with regulatory intensity capturing environmental dynamism strengthening the relationship. The findings advance dynamic capabilities theory.QBrown; Davies; O'Sullivan@Academy of Management ReviewStakeholder theorystakeholder truststakeholder engagement practicesregulatory intensitystakeholder reciprocitybrand repositioningprofessional serviceslongitudinal field studyMultistakeholder dialogue is a critical capability in professional services. Drawing on stakeholder theory, we investigate stakeholder engagement practices as an antecedent of stakeholder trust. longitudinal field study in diverse professional services settings provides empirical support, with stakeholder reciprocity capturing stakeholder reciprocity mediating the effect. We contribute to stakeholder theory by linking engagement practices to outcomes.RAnderson; Castillo; Nakamura@Academy of Management JournalResource-based viewfinancial performanceresource heterogeneityfirm sizeoperational efficiencymarket entrymultinational corporations; technology platformssurveyWhat enables sustained competitive advantage? Drawing on the resource-based view, this research examines resource heterogeneity as a source of financial performance. Through survey conducted in multinational corporations, we establish that resource heterogeneity supported by isolating mechanisms drives competitive advantage. The contribution lies in clarifying how resource bundles translate into market entry outcomes.SDavies; Johansson@Organization ScienceDynamic capabilitiesambidextrous outcomesorganisational ambidexterityenvironmental dynamismknowledge integrationstrategic renewalautomotive industryconjoint analysisBuilding on dynamic capabilities theory, this study investigates how organisational ambidexterity enables firms to adapt in automotive industry environments. Sensing, seizing, and reconfiguring activities transform existing resources into ambidextrous outcomes. conjoint analysis in automotive industry validates the framework, with knowledge integration mediating the effect. We extend dynamic capabilities theory by clarifying microfoundations.TDavies; Bauer@Journal of Marketing ResearchResource-based viewfinancial performanceintangible firm-specific assetsfirm sizestrategic flexibility; knowledge integration; organisational learningB2B servicesstructural equation modellingDrawing on the resource-based view, this study examines how intangible firm-specific assets shapes financial performance in B2B services settings. Using structural equation modelling, we show that valuable rare inimitable resources produce sustained competitive advantage, with firm size strengthening the effect. The findings extend resource-based logic by clarifying isolating mechanisms and offer implications for strategic renewal.UKim; Iyer@Journal of ManagementStakeholder theorystakeholder trustcultural distancestakeholder truststakeholder engagementmultinational corporationssystematic literature reviewHow do firms manage competing stakeholder demands? Stakeholder theory provides a framework for understanding how stakeholder claims management shapes stakeholder trust. We examine the role of stakeholder claims and stakeholder salience in multinational corporations. systematic literature review supports the proposed relationships, with cultural distance moderating the effect. Implications for stakeholder engagement are discussed.VIyer; Gupta@International Journal of Research in MarketingSignalling theorycustomer trust; purchase intention; perceived qualityproduct category riskperceived valuechannel selectionfinancial servicescase studyInformation asymmetry impedes customer trust in financial services exchanges. Drawing on signalling theory, we test warranty provision as a costly quality signal. case study provides evidence consistent with separating equilibrium predictions, with product category risk moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in channel selection contexts.WBrown; Tanaka|@Journal of ManagementResource-based viewfinancial performance; competitive advantageVRIN resourcesenvironmental dynamismstrategic flexibilitystrategic renewalmanufacturing SMEsmeta-analysisThe resource-based view holds that firm heterogeneity in valuable resources explains differential performance. We test whether VRIN resources predicts financial performance in manufacturing SMEs. meta-analysis confirms the hypothesised relationship, with environmental dynamism strengthening the effect under resource scarcity. Our findings extend resource-based theory by identifying boundary conditions and informing strategic renewal.XValenti; Larsson; Johansson@Journal of the Academy of Marketing ScienceInstitutional theorylegitimacyfield-level pressuresindustry visibilityorganisational legitimacystructural reform; practice adoptionhealthcare providerssystematic literature reviewInstitutional theory predicts that organisations conform to field-level expectations for legitimacy. We examine field-level pressures as a source of institutional pressure on legitimacy in healthcare providers settings. systematic literature review validates the predicted relationships, with industry visibility capturing field maturity moderating the effect. We contribute to institutional theory by showing how multiple logics interact and inform structural reform.YNakamura; Castillo@Journal of Consumer ResearchSignalling theorycustomer trustcredibility signalsmarket competition intensityperceived risk reductionproduct launchB2C retailfuzzy-set qualitative comparative analysisHow do firms signal credibility to skeptical receivers? Signalling theory holds that observable, costly actions convey unobservable quality. We examine credibility signals as such a signal, testing its effects on customer trust. Evidence from fuzzy-set qualitative comparative analysis in B2C retail confirms our predictions, with perceived risk reduction mediating the relationship. Implications for product launch are discussed.ZBauer; Xiao; Larsson@Strategic Management JournalSignalling theorywillingness to paybrand prestige signalsprior brand familiarityperceived valueadvertising investmentfinancial services; hospitality services; consumer electronicslongitudinal field studyBuilding on signalling theory, this research examines third-party certification as a means of reducing information asymmetry between signaller and receiver. We hypothesise that brand prestige signals increases willingness to pay through enhanced signal credibility. Using longitudinal field study in financial services, we demonstrate signal fit and signal cost as boundary conditions. perceived value mediates the relationship.[Ferreira; Yamamoto@Journal of ManagementDynamic capabilitiesambidextrous outcomesreconfiguring capabilitiesregulatory intensityknowledge integrationmarket entryemerging markets; manufacturing firmsexperiment\Valenti; Iyer@Strategic Management JournalInstitutional theoryfield-level conformityindustry visibilitycompliance behaviourregulatory complianceprofessional servicesstructural equation modellingHow do institutional logics shape field-level conformity in professional services? Building on institutional theory, we examine institutional logics as a manifestation of normative pressure. structural equation modelling in professional services organisations supports the framework. Decoupling, captured by compliance behaviour, mediates the relationship. The findings extend institutional theory and inform regulatory compliance.]Iyer@Journal of Marketing ResearchResource-based viewfirm performanceVRIN resourcescompetitive intensityknowledge integrationmarket entrymanufacturing SMEsstructural equation modellingBuilding on resource-based logic, we propose that VRIN resources is a critical antecedent of firm performance. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by knowledge integration. Empirical analysis using structural equation modelling in manufacturing SMEs supports the proposed relationships. We discuss implications for market entry.^Yamamoto; Xiao; Chen@Academy of Management JournalInstitutional theory; Stakeholder theoryadoption rateslegitimacy pressuresregulatory uncertaintyinstitutional decouplingfield engagementnon-profit organisationsfuzzy-set qualitative comparative analysis; structural equation modellingDrawing on institutional theory, this study examines how legitimacy pressures shapes adoption rates in non-profit organisations organisational fields. Mimetic, coercive, and normative pressures combine to produce isomorphic outcomes. Using fuzzy-set qualitative comparative analysis, we find that legitimacy pressures increases legitimacy and adoption, with institutional decoupling mediating the effect. The findings extend institutional theory by clarifying field-level mechanisms._Ferreira; Mendez@International Journal of Research in MarketingSignalling theorybrand attitudethird-party certification signalsprior brand familiaritysignal credibilityproduct launchB2C retailsystematic literature reviewInformation asymmetry impedes brand attitude in B2C retail exchanges. Drawing on signalling theory, we test third-party certification signals as a costly quality signal. systematic literature review provides evidence consistent with separating equilibrium predictions, with prior brand familiarity moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in product launch contexts.`Gupta; Larsson@Academy of Management ReviewResource-based viewfinancial performanceVRIN resourcescompetitive intensitystrategic flexibilitycapability investmentB2B servicesfuzzy-set qualitative comparative analysisaValenti; Brown@Academy of Management ReviewResource-based viewfirm performancevaluable rare inimitable resourcesindustry concentrationoperational efficiencymarket entrymanufacturing SMEssystematic literature reviewBuilding on resource-based logic, we propose that valuable rare inimitable resources is a critical antecedent of firm performance. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by operational efficiency. Empirical analysis using systematic literature review in manufacturing SMEs supports the proposed relationships. We discuss implications for market entry.bMendez; Yamamoto@Organization ScienceInstitutional theoryadoption rates; firm performance; practice diffusionlegitimacy pressuresindustry visibilityinstitutional decouplingstructural reformnon-profit organisationssystematic literature reviewHow do institutional logics shape adoption rates in non-profit organisations? Building on institutional theory, we examine legitimacy pressures as a manifestation of normative pressure. systematic literature review in non-profit organisations organisations supports the framework. Decoupling, captured by institutional decoupling, mediates the relationship. The findings extend institutional theory and inform structural reform.cYamamoto@Organization ScienceDynamic capabilitiesfirm performanceorganisational ambidexterityregulatory intensitystrategic flexibility; innovation routines; organisational learningcapability investmentmanufacturing firmsexperimental vignette studyThis research investigates organisational ambidexterity as a dynamic capability for managing firm performance. Building on dynamic capabilities theory, we propose that organisational ambidexterity enables firms to balance exploration and exploitation. Empirical evidence from experimental vignette study in manufacturing firms confirms the proposed framework. The findings extend dynamic capabilities theory and inform capability investment.dJohansson; Quintero@Academy of Management ReviewResource-based viewmarket performance; competitive advantage; innovation performanceintangible firm-specific assetsfirm sizeorganisational learningalliance formationmanufacturing SMEsexperimentBuilding on resource-based logic, we propose that intangible firm-specific assets is a critical antecedent of market performance. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by organisational learning. Empirical analysis using experiment in manufacturing SMEs supports the proposed relationships. We discuss implications for alliance formation.eChen; Ramirez@Journal of Consumer ResearchDynamic capabilitiesfirm performance; organisational adaptationdynamic capabilities for environmental adaptationtechnology velocityorganisational learningtechnology platforms; emerging markets; consumer electronicsfuzzy-set qualitative comparative analysisHow do firms sustain firm performance in turbulent technology platforms markets? Dynamic capabilities theory suggests that dynamic capabilities for environmental adaptation enables continuous reconfiguration of resources. Using fuzzy-set qualitative comparative analysis, we examine sensing, seizing, and reconfiguring as distinct microfoundations. organisational learning mediates the path to performance. Results support the dynamic capabilities perspective and inform market entry.fDubois; Ferreira@International Journal of Research in MarketingStakeholder theorycorporate reputationstakeholder power dynamicsstakeholder power asymmetrystakeholder reciprocitystakeholder engagementprofessional servicesmeta-analysisStakeholder theory holds that firms managing diverse stakeholder claims achieve superior corporate reputation. Drawing on stakeholder theory, we examine stakeholder power dynamics, capturing stakeholder engagement intensity, in professional services settings. meta-analysis supports the proposed model, with stakeholder reciprocity capturing stakeholder trust mediating the effect. We contribute to stakeholder theory by clarifying salience-engagement interactions.gZimmermann@Strategic Management JournalInstitutional theoryfield-level conformityregulatory institutional pressuresregulatory uncertaintyorganisational legitimacypractice adoptionregulated industrieslongitudinal field studyhValenti; O'Sullivan; Bauer@Academy of Management ReviewResource-based viewcompetitive advantage; market performanceVRIN resourcescompetitive intensity; firm size; industry concentrationknowledge integration; organisational learning; operational efficiencyalliance formationfamily firmsmixed methods design; meta-analysis; surveyThe resource-based view holds that firm heterogeneity in valuable resources explains differential performance. We test whether VRIN resources predicts competitive advantage in family firms. mixed methods design confirms the hypothesised relationship, with competitive intensity strengthening the effect under resource scarcity. Our findings extend resource-based theory by identifying boundary conditions and informing alliance formation.iNakamura; Iyer@Organization ScienceStakeholder theoryfirm performancestakeholder engagement practicescultural distancecorporate reputation; organisational identification; stakeholder reciprocityB2C retailstructural equation modellingBuilding on stakeholder theory, this study examines how stakeholder engagement practices shapes firm performance through stakeholder salience. Power, urgency, and legitimacy of stakeholder claims interact to predict managerial responses. Using structural equation modelling in B2C retail, we test the model, with cultural distance strengthening the relationship. The findings extend stakeholder theory and inform CSR investment.jWagnerx@Journal of ManagementDynamic capabilitiesorganisational adaptationorganisational ambidexterityorganisational learning; strategic flexibilitystrategic renewal; market entry; product launchtechnology platformsconjoint analysisDrawing on dynamic capabilities theory, we examine how organisational ambidexterity, conceptualised as absorptive capacity, transforms knowledge inputs into organisational adaptation. conjoint analysis conducted in technology platforms settings supports the model. Environmental dynamism, captured by market turbulence, moderates the relationship. We contribute to dynamic capabilities theory by linking absorptive capacity to performance through organisational learning.kJohansson; O'Sullivan; Bauer@Journal of Consumer ResearchSignalling theoryperceived qualitycredibility signalsperceived risk reductionproduct launchconsumer electronicspanel data analysisThis paper investigates credibility signals as a costly signal of perceived quality under conditions of asymmetric information. Drawing on signalling theory, we argue that credibility signals conveys credible quality cues to receivers in consumer electronics. panel data analysis supports the predictions, with perceived risk reduction capturing signal credibility mediating the effect. We contribute to signalling theory by clarifying receiver-side conditions.lUeda@Academy of Management JournalResource-based view; Institutional theoryfirm performanceorganisational capabilities; core competenciesenvironmental dynamismalliance formationtechnology platformsstructural equation modellingThis study examines firm performance from a resource-based perspective. We argue that organisational capabilities confers competitive advantage when bundled with complementary capabilities. Evidence from structural equation modelling in technology platforms supports our model, with strategic flexibility mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.mPark; Eriksson; Zimmermann@Academy of Management ReviewResource-based viewinnovation performanceresource bundlesenvironmental dynamism; competitive intensityalliance formationtechnology platformsfuzzy-set qualitative comparative analysisDrawing on the resource-based view, this study examines how resource bundles shapes innovation performance in technology platforms settings. Using fuzzy-set qualitative comparative analysis, we show that valuable rare inimitable resources produce sustained competitive advantage, with environmental dynamism strengthening the effect. The findings extend resource-based logic by clarifying isolating mechanisms and offer implications for alliance formation.nDavies; Chen@Academy of Management ReviewResource-based viewinnovation performanceresource bundlesfirm sizeknowledge integration; organisational learning; strategic flexibilitycapability investmentfamily firmspanel data analysis; meta-analysisThis study examines innovation performance from a resource-based perspective. We argue that resource bundles confers competitive advantage when bundled with complementary capabilities. Evidence from panel data analysis in family firms supports our model, with knowledge integration mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.oQuintero; Hartman; Schmidt@Academy of Management JournalSignalling theory; Institutional theorypurchase intention; brand attitudecostly quality signalsprior brand familiarityperceived valuechannel selectionhospitality servicesexperimental vignette studyBuilding on signalling theory, this research examines third-party certification as a means of reducing information asymmetry between signaller and receiver. We hypothesise that costly quality signals increases purchase intention through enhanced signal credibility. Using experimental vignette study in hospitality services, we demonstrate signal fit and signal cost as boundary conditions. perceived value mediates the relationship.pBauer; Chenl@Academy of Management JournalDynamic capabilitiesknowledge integrationreconfiguring capabilitiestechnology velocitystrategic flexibilitycapability investmentconsumer electronicsconjoint analysisDrawing on dynamic capabilities theory, we examine how reconfiguring capabilities, conceptualised as absorptive capacity, transforms knowledge inputs into knowledge integration. conjoint analysis conducted in consumer electronics settings supports the model. Environmental dynamism, captured by technology velocity, moderates the relationship. We contribute to dynamic capabilities theory by linking absorptive capacity to performance through strategic flexibility.qUeda|@Organization ScienceResource-based viewinnovation performanceVRIN resourcesindustry concentrationoperational efficiencymarket entryB2B services; technology platformsmeta-analysisBuilding on resource-based logic, we propose that VRIN resources is a critical antecedent of innovation performance. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by operational efficiency. Empirical analysis using meta-analysis in B2B services supports the proposed relationships. We discuss implications for market entry.rIyer; Valenti; Chen@Academy of Management ReviewResource-based viewcompetitive advantagecore competenciesindustry concentrationstrategic flexibilitymarket entrymanufacturing SMEsfuzzy-set qualitative comparative analysisThe resource-based view holds that firm heterogeneity in valuable resources explains differential performance. We test whether core competencies predicts competitive advantage in manufacturing SMEs. fuzzy-set qualitative comparative analysis confirms the hypothesised relationship, with industry concentration strengthening the effect under resource scarcity. Our findings extend resource-based theory by identifying boundary conditions and informing market entry.sTanaka@Academy of Management ReviewInstitutional theoryadoption rates; field-level conformity; legitimacynormative industry expectationsregulatory uncertaintyinstitutional decouplinghealthcare providerspanel data analysisThis paper investigates legitimacy as a critical outcome in healthcare providers organisational fields. Drawing on institutional theory, we propose that normative industry expectations, reflecting taken-for-granted practices, predicts adoption rates. panel data analysis confirms the predicted relationships, with regulatory uncertainty moderating the effect under regulatory uncertainty. We extend institutional theory by clarifying isomorphism mechanisms.tEriksson@Journal of ManagementDynamic capabilitiesfirm performancereconfiguring capabilitiesmarket turbulenceknowledge integrationproduct launchtechnology platformsexperimentBuilding on dynamic capabilities theory, this study investigates how reconfiguring capabilities enables firms to adapt in technology platforms environments. Sensing, seizing, and reconfiguring activities transform existing resources into firm performance. experiment in technology platforms validates the framework, with knowledge integration mediating the effect. We extend dynamic capabilities theory by clarifying microfoundations.uPark@Journal of ManagementDynamic capabilitiesinnovation performanceorganisational ambidexterity; knowledge absorption routines; dynamic capabilities for environmental adaptationregulatory intensityinnovation routinesstrategic renewalmanufacturing firmsmeta-analysisThis paper develops a model of organisational adaptation grounded in dynamic capabilities. We argue that organisational ambidexterity comprises sensing routines that allow firms to detect environmental shifts and reconfigure resources accordingly. Empirical evidence from meta-analysis shows positive effects on innovation performance, with regulatory intensity capturing environmental dynamism strengthening the relationship. The findings advance dynamic capabilities theory.vDubois; Ramirez; O'Sullivan@Academy of Management ReviewResource-based view; Stakeholder theorymarket performanceorganisational capabilitiesindustry concentrationstrategic flexibility; knowledge integrationcapability investmenttechnology platformscase studyThe resource-based view holds that firm heterogeneity in valuable resources explains differential performance. We test whether organisational capabilities predicts market performance in technology platforms. case study confirms the hypothesised relationship, with industry concentration strengthening the effect under resource scarcity. Our findings extend resource-based theory by identifying boundary conditions and informing capability investment.wNakamura; Zimmermann; Schmidt@Journal of ManagementResource-based viewfirm performanceintangible firm-specific assetsenvironmental dynamismorganisational learningalliance formationB2B servicessystematic literature reviewThis study examines firm performance from a resource-based perspective. We argue that intangible firm-specific assets confers competitive advantage when bundled with complementary capabilities. Evidence from systematic literature review in B2B services supports our model, with organisational learning mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.xAnderson; Ferreira; Nakamura@Strategic Management JournalSignalling theorywillingness to paycertification badgessignal credibility; perceived risk reductionbrand repositioninge-commercecase study; experimental vignette study; systematic literature reviewUnder asymmetric information, how can sellers credibly convey quality? Signalling theory suggests that costly signals serve as separating mechanisms. We examine certification badges as a signal in e-commerce markets, predicting willingness to pay. case study validates the hypothesised effects, with consumer expertise strengthening signal effectiveness. The findings extend signalling theory and inform brand repositioning.yEsposito; Wagner; Larsson@Organization ScienceInstitutional theorypractice diffusionlegitimacy pressuresorganisational statusfield reputationregulatory complianceregulated industries; professional services; higher educationstructural equation modellingzChen; Davies@Academy of Management JournalDynamic capabilitiesinnovation performanceorganisational ambidexterityregulatory intensityorganisational learningstrategic renewalemerging marketslongitudinal field studyThis research investigates organisational ambidexterity as a dynamic capability for managing innovation performance. Building on dynamic capabilities theory, we propose that organisational ambidexterity enables firms to balance exploration and exploitation. Empirical evidence from longitudinal field study in emerging markets confirms the proposed framework. The findings extend dynamic capabilities theory and inform strategic renewal.{Zimmermann; Dubois@Academy of Management ReviewSignalling theory; Dynamic capabilitiescustomer trustprior brand familiaritysignal credibility; consumer trust; perceived risk reductionproduct launchfashion retailexperimentHow do firms signal credibility to skeptical receivers? Signalling theory holds that observable, costly actions convey unobservable quality. We examine brand prestige signals as such a signal, testing its effects on customer trust. Evidence from experiment in fashion retail confirms our predictions, with signal credibility mediating the relationship. Implications for product launch are discussed.|Yamamoto; Valenti@Academy of Management JournalResource-based viewmarket performance; strategic renewalVRIN resourcesenvironmental dynamismoperational efficiencystrategic renewalB2B servicesexperimentDrawing on the resource-based view, this study examines how VRIN resources shapes market performance in B2B services settings. Using experiment, we show that valuable rare inimitable resources produce sustained competitive advantage, with environmental dynamism strengthening the effect. The findings extend resource-based logic by clarifying isolating mechanisms and offer implications for strategic renewal.}Mendez; Larsson@Organization ScienceResource-based view; Stakeholder theorystrategic renewalVRIN resources; organisational capabilitiescompetitive intensityknowledge integrationcapability investmentB2B servicessystematic literature reviewBuilding on resource-based logic, we propose that VRIN resources is a critical antecedent of strategic renewal. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by knowledge integration. Empirical analysis using systematic literature review in B2B services supports the proposed relationships. We discuss implications for capability investment.~Wagner; Ueda; Zimmermann@Journal of ManagementStakeholder theorybrand equitystakeholder salience attributescultural distance; regulatory intensitystakeholder reciprocitystakeholder engagementsocial enterprises; multinational corporationssurveyStakeholder theory holds that firms managing diverse stakeholder claims achieve superior brand equity. Drawing on stakeholder theory, we examine stakeholder salience attributes, capturing stakeholder engagement intensity, in social enterprises settings. survey supports the proposed model, with stakeholder reciprocity capturing stakeholder trust mediating the effect. We contribute to stakeholder theory by clarifying salience-engagement interactions.Hartman; Ferreira; Tanaka@Journal of the Academy of Marketing ScienceSignalling theorypurchase intentioncostly quality signals; certification badges; warranty provisionprior brand familiarityconsumer trust; signal credibilityhospitality servicesexperimental vignette studyBuilding on signalling theory, this research examines third-party certification as a means of reducing information asymmetry between signaller and receiver. We hypothesise that costly quality signals increases purchase intention through enhanced signal credibility. Using experimental vignette study in hospitality services, we demonstrate signal fit and signal cost as boundary conditions. consumer trust mediates the relationship.Tanaka; O'Sullivan; Nakamura@Journal of Consumer ResearchSignalling theorypurchase intention; brand attitude; willingness to paycertification badgesmarket competition intensity; product category risk; prior brand familiarityperceived risk reduction; signal credibility; consumer trustbrand repositioningB2C retailstructural equation modellingBuilding on signalling theory, this research examines third-party certification as a means of reducing information asymmetry between signaller and receiver. We hypothesise that certification badges increases purchase intention through enhanced signal credibility. Using structural equation modelling in B2C retail, we demonstrate signal fit and signal cost as boundary conditions. perceived risk reduction mediates the relationship.Davies; Xiaot@Journal of ManagementResource-based viewcompetitive advantage; firm performance; innovation performancevaluable rare inimitable resources; organisational capabilities; intangible firm-specific assetsfirm sizeknowledge integrationalliance formationB2B servicesmeta-analysisWhat enables sustained competitive advantage? Drawing on the resource-based view, this research examines valuable rare inimitable resources as a source of competitive advantage. Through meta-analysis conducted in B2B services, we establish that resource heterogeneity supported by isolating mechanisms drives competitive advantage. The contribution lies in clarifying how resource bundles translate into alliance formation outcomes.Ueda; Duboist@Academy of Management JournalSignalling theorywillingness to paybrand prestige signalsconsumer expertiseconsumer trustbrand repositioningfinancial serviceslongitudinal field studyHow do firms signal credibility to skeptical receivers? Signalling theory holds that observable, costly actions convey unobservable quality. We examine brand prestige signals as such a signal, testing its effects on willingness to pay. Evidence from longitudinal field study in financial services confirms our predictions, with consumer trust mediating the relationship. Implications for brand repositioning are discussed.Ferreira; Tanaka@Academy of Management ReviewInstitutional theory; Signalling theoryadoption rates; field-level conformity; practice diffusioncoercive institutional pressuresfield maturityinstitutional decouplingregulatory compliance; field engagementregulated industries; non-profit organisations; professional servicesstructural equation modellingDrawing on institutional theory, we examine how regulatory and normative pressures jointly shape adoption rates. coercive institutional pressures, capturing institutional pressure intensity, predicts adoption in regulated industries. structural equation modelling supports the framework, with institutional decoupling mediating the relationship through legitimacy gains. Our contribution clarifies institutional dynamics in regulatory compliance.Xiao; Anderson@Academy of Management JournalSignalling theorypurchase intentionwarranty provisionprior brand familiarityconsumer trust; perceived risk reductionproduct launchhospitality servicessurveyHow do firms signal credibility to skeptical receivers? Signalling theory holds that observable, costly actions convey unobservable quality. We examine warranty provision as such a signal, testing its effects on purchase intention. Evidence from survey in hospitality services confirms our predictions, with consumer trust mediating the relationship. Implications for product launch are discussed.Castillo; Mendez@Strategic Management JournalDynamic capabilitiesstrategic renewaldynamic capabilities for environmental adaptationmarket turbulenceinnovation routinescapability investmenttechnology platformsmeta-analysisThis paper develops a model of organisational adaptation grounded in dynamic capabilities. We argue that dynamic capabilities for environmental adaptation comprises sensing routines that allow firms to detect environmental shifts and reconfigure resources accordingly. Empirical evidence from meta-analysis shows positive effects on strategic renewal, with market turbulence capturing environmental dynamism strengthening the relationship. The findings advance dynamic capabilities theory.Park; Castillo@Academy of Management JournalInstitutional theorylegitimacy; practice diffusion; firm performancefield-level pressuresfield maturity; industry visibilityorganisational legitimacypractice adoptionnon-profit organisationsstructural equation modellingDrawing on institutional theory, this study examines how field-level pressures shapes legitimacy in non-profit organisations organisational fields. Mimetic, coercive, and normative pressures combine to produce isomorphic outcomes. Using structural equation modelling, we find that field-level pressures increases legitimacy and adoption, with organisational legitimacy mediating the effect. The findings extend institutional theory by clarifying field-level mechanisms.Anderson; Bauer@Strategic Management JournalStakeholder theorycorporate reputationstakeholder claims management; stakeholder engagement practices; stakeholder power dynamicsstakeholder power asymmetrystakeholder reciprocitybrand repositioningsocial enterprisesmeta-analysisBuilding on stakeholder theory, this study examines how stakeholder claims management shapes corporate reputation through stakeholder salience. Power, urgency, and legitimacy of stakeholder claims interact to predict managerial responses. Using meta-analysis in social enterprises, we test the model, with stakeholder power asymmetry strengthening the relationship. The findings extend stakeholder theory and inform brand repositioning.Ramirez; Park@Academy of Management JournalDynamic capabilities; Resource-based viewinnovation performancedynamic capabilities for environmental adaptationtechnology velocityknowledge integrationproduct launchautomotive industrymeta-analysisDrawing on dynamic capabilities theory, we examine how dynamic capabilities for environmental adaptation, conceptualised as absorptive capacity, transforms knowledge inputs into innovation performance. meta-analysis conducted in automotive industry settings supports the model. Environmental dynamism, captured by technology velocity, moderates the relationship. We contribute to dynamic capabilities theory by linking absorptive capacity to performance through knowledge integration.Park; Larsson; Esposito@Organization ScienceInstitutional theoryorganisational survivalnormative industry expectationsfield maturity; industry visibility; regulatory uncertaintyorganisational legitimacyfield engagementhealthcare providerslongitudinal field studyThis paper investigates legitimacy as a critical outcome in healthcare providers organisational fields. Drawing on institutional theory, we propose that normative industry expectations, reflecting taken-for-granted practices, predicts organisational survival. longitudinal field study confirms the predicted relationships, with field maturity moderating the effect under regulatory uncertainty. We extend institutional theory by clarifying isomorphism mechanisms.Ramirez; Nakamura@Journal of Marketing ResearchResource-based viewmarket performancecore competenciesindustry concentration; competitive intensity; environmental dynamismorganisational learningstrategic renewal; alliance formation; market entrymanufacturing SMEspanel data analysisDrawing on the resource-based view, this study examines how core competencies shapes market performance in manufacturing SMEs settings. Using panel data analysis, we show that valuable rare inimitable resources produce sustained competitive advantage, with industry concentration strengthening the effect. The findings extend resource-based logic by clarifying isolating mechanisms and offer implications for strategic renewal.Dubois; Nakamura@International Journal of Research in MarketingInstitutional theorylegitimacyregulatory institutional pressuresindustry visibility; organisational status; regulatory uncertaintyfield reputationpractice adoptionprofessional servicesmixed methods designThis paper investigates legitimacy as a critical outcome in professional services organisational fields. Drawing on institutional theory, we propose that regulatory institutional pressures, reflecting taken-for-granted practices, predicts legitimacy. mixed methods design confirms the predicted relationships, with industry visibility moderating the effect under regulatory uncertainty. We extend institutional theory by clarifying isomorphism mechanisms.Eriksson; Dubois@Academy of Management ReviewSignalling theoryconsumer choicewarranty provisionproduct category risk; consumer expertise; prior brand familiarityperceived value; perceived risk reductionconsumer electronicsstructural equation modellingInformation asymmetry impedes consumer choice in consumer electronics exchanges. Drawing on signalling theory, we test warranty provision as a costly quality signal. structural equation modelling provides evidence consistent with separating equilibrium predictions, with product category risk moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in advertising investment contexts.O'Sullivan; Yamamoto@Academy of Management JournalStakeholder theorysocial legitimacymultistakeholder dialoguestakeholder power asymmetrycorporate reputationalliance formationmultinational corporationssurvey; experimental vignette studyBuilding on stakeholder theory, this study examines how multistakeholder dialogue shapes social legitimacy through stakeholder salience. Power, urgency, and legitimacy of stakeholder claims interact to predict managerial responses. Using survey in multinational corporations, we test the model, with stakeholder power asymmetry strengthening the relationship. The findings extend stakeholder theory and inform alliance formation.Ramirez; Iyerp@International Journal of Research in MarketingStakeholder theorycustomer loyaltyindustry visibility; regulatory intensityCSR investment; brand repositioningB2C retailsurveyMultistakeholder dialogue is a critical capability in B2C retail. Drawing on stakeholder theory, we investigate stakeholder engagement practices as an antecedent of customer loyalty. survey in diverse B2C retail settings provides empirical support, with stakeholder trust capturing stakeholder reciprocity mediating the effect. We contribute to stakeholder theory by linking engagement practices to outcomes.Larsson@Journal of ManagementResource-based viewfirm performancecore competenciesfirm sizestrategic flexibilitystrategic renewaltechnology platformsstructural equation modellingThe resource-based view holds that firm heterogeneity in valuable resources explains differential performance. We test whether core competencies predicts firm performance in technology platforms. structural equation modelling confirms the hypothesised relationship, with firm size strengthening the effect under resource scarcity. Our findings extend resource-based theory by identifying boundary conditions and informing strategic renewal.Wagner|@Journal of the Academy of Marketing ScienceResource-based viewinnovation performanceresource bundlesindustry concentrationstrategic flexibility; knowledge integration; operational efficiencycapability investmentB2B servicesfuzzy-set qualitative comparative analysisThe resource-based view holds that firm heterogeneity in valuable resources explains differential performance. We test whether resource bundles predicts innovation performance in B2B services. fuzzy-set qualitative comparative analysis confirms the hypothesised relationship, with industry concentration strengthening the effect under resource scarcity. Our findings extend resource-based theory by identifying boundary conditions and informing capability investment.Tanaka; Ferreira; Park@Strategic Management JournalResource-based viewcompetitive advantage; financial performance; firm performanceintangible firm-specific assetsindustry concentrationstrategic flexibilitymarket entryB2B servicessystematic literature reviewThe resource-based view holds that firm heterogeneity in valuable resources explains differential performance. We test whether intangible firm-specific assets predicts competitive advantage in B2B services. systematic literature review confirms the hypothesised relationship, with industry concentration strengthening the effect under resource scarcity. Our findings extend resource-based theory by identifying boundary conditions and informing market entry.Schmidt; Bauer@Journal of Consumer ResearchInstitutional theorypractice diffusioninstitutional logicsregulatory uncertaintyinstitutional decouplingpractice adoption; field engagementregulated industriescase studyBrown; Kim@Organization ScienceSignalling theoryperceived quality; purchase intention; consumer choicebrand prestige signalsprior brand familiarityperceived valuehospitality servicesconjoint analysisThis paper investigates brand prestige signals as a costly signal of perceived quality under conditions of asymmetric information. Drawing on signalling theory, we argue that brand prestige signals conveys credible quality cues to receivers in hospitality services. conjoint analysis supports the predictions, with perceived value capturing signal credibility mediating the effect. We contribute to signalling theory by clarifying receiver-side conditions.Esposito; Chen@Strategic Management JournalResource-based viewfinancial performanceresource bundlesfirm sizeorganisational learningalliance formation; market entryB2B servicessystematic literature review; experiment; case studyBuilding on resource-based logic, we propose that resource bundles is a critical antecedent of financial performance. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by organisational learning. Empirical analysis using systematic literature review in B2B services supports the proposed relationships. We discuss implications for alliance formation.Wagner; Larsson; Yamamoto@Journal of Consumer ResearchStakeholder theoryfirm performancestakeholder reciprocity practicescultural distancestakeholder reciprocitymanufacturing firmssurveyMultistakeholder dialogue is a critical capability in manufacturing firms. Drawing on stakeholder theory, we investigate stakeholder reciprocity practices as an antecedent of firm performance. survey in diverse manufacturing firms settings provides empirical support, with stakeholder reciprocity capturing stakeholder reciprocity mediating the effect. We contribute to stakeholder theory by linking engagement practices to outcomes.Nakamura; Eriksson; Ramirez@Organization ScienceResource-based viewstrategic renewalresource bundlescompetitive intensityoperational efficiencycapability investmentfamily firmspanel data analysis; experimental vignette study; experimentThis study examines strategic renewal from a resource-based perspective. We argue that resource bundles confers competitive advantage when bundled with complementary capabilities. Evidence from panel data analysis in family firms supports our model, with operational efficiency mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.Ramirez; Park@Strategic Management JournalDynamic capabilitiesorganisational adaptationreconfiguring capabilities; absorptive capacitytechnology velocityinnovation routinesstrategic renewaltechnology platformslongitudinal field studyThis research investigates organisational ambidexterity as a dynamic capability for managing organisational adaptation. Building on dynamic capabilities theory, we propose that reconfiguring capabilities enables firms to balance exploration and exploitation. Empirical evidence from longitudinal field study in technology platforms confirms the proposed framework. The findings extend dynamic capabilities theory and inform strategic renewal.O'Sullivan; Dubois@Journal of Marketing ResearchSignalling theoryconsumer choicemarket competition intensityperceived risk reductionproduct launchB2C retailsurveyHow do firms signal credibility to skeptical receivers? Signalling theory holds that observable, costly actions convey unobservable quality. We examine credibility signals as such a signal, testing its effects on consumer choice. Evidence from survey in B2C retail confirms our predictions, with perceived risk reduction mediating the relationship. Implications for product launch are discussed.Eriksson; Park; Johansson@Organization ScienceInstitutional theoryadoption ratesregulatory institutional pressuresfield maturityfield reputationpractice adoptionhigher educationlongitudinal field studyDrawing on institutional theory, this study examines how regulatory institutional pressures shapes adoption rates in higher education organisational fields. Mimetic, coercive, and normative pressures combine to produce isomorphic outcomes. Using longitudinal field study, we find that regulatory institutional pressures increases legitimacy and adoption, with field reputation mediating the effect. The findings extend institutional theory by clarifying field-level mechanisms.Mendez; Anderson@Journal of the Academy of Marketing ScienceResource-based viewfirm performance; financial performance; innovation performanceorganisational capabilitiesfirm size; environmental dynamismstrategic flexibilitycapability investment; strategic renewal; alliance formationB2B servicesmixed methods designThis study examines firm performance from a resource-based perspective. We argue that organisational capabilities confers competitive advantage when bundled with complementary capabilities. Evidence from mixed methods design in B2B services supports our model, with strategic flexibility mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.Iyer; Davies; Ramirez@Academy of Management JournalInstitutional theory; Stakeholder theoryadoption ratesnormative industry expectationsfield reputationfield engagementhealthcare providers; non-profit organisations; professional servicesmeta-analysisDrawing on institutional theory, we examine how regulatory and normative pressures jointly shape adoption rates. normative industry expectations, capturing institutional pressure intensity, predicts adoption in healthcare providers. meta-analysis supports the framework, with field reputation mediating the relationship through legitimacy gains. Our contribution clarifies institutional dynamics in field engagement.Xiao; Bauer; Ramirezt@International Journal of Research in MarketingInstitutional theoryadoption ratesinstitutional logicsindustry visibilityfield reputationpractice adoptionregulated industriesconjoint analysisHow do institutional logics shape adoption rates in regulated industries? Building on institutional theory, we examine institutional logics as a manifestation of normative pressure. conjoint analysis in regulated industries organisations supports the framework. Decoupling, captured by field reputation, mediates the relationship. The findings extend institutional theory and inform practice adoption.Castillo; Dubois@Academy of Management JournalDynamic capabilitiesambidextrous outcomesdynamic capabilities for environmental adaptation; sensing and seizing capabilitiesregulatory intensitystrategic flexibility; knowledge integration; innovation routinesmarket entryautomotive industryconjoint analysisHow do firms sustain ambidextrous outcomes in turbulent automotive industry markets? Dynamic capabilities theory suggests that dynamic capabilities for environmental adaptation enables continuous reconfiguration of resources. Using conjoint analysis, we examine sensing, seizing, and reconfiguring as distinct microfoundations. strategic flexibility mediates the path to performance. Results support the dynamic capabilities perspective and inform market entry.Hartman@Journal of ManagementSignalling theoryconsumer choicebrand prestige signalsprior brand familiarityperceived valuefinancial servicespanel data analysisBuilding on signalling theory, this research examines third-party certification as a means of reducing information asymmetry between signaller and receiver. We hypothesise that brand prestige signals increases consumer choice through enhanced signal credibility. Using panel data analysis in financial services, we demonstrate signal fit and signal cost as boundary conditions. perceived value mediates the relationship.Park; Quintero@Academy of Management ReviewResource-based viewinnovation performanceintangible firm-specific assetsfirm sizestrategic flexibilitymanufacturing SMEs; B2B services; multinational corporationscase study; fuzzy-set qualitative comparative analysisThis study examines innovation performance from a resource-based perspective. We argue that intangible firm-specific assets confers competitive advantage when bundled with complementary capabilities. Evidence from case study in manufacturing SMEs supports our model, with strategic flexibility mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.Brown; Mendez@Journal of ManagementInstitutional theoryfield-level conformityinstitutional logicsfield maturityinstitutional decouplingfield engagementnon-profit organisationscase studyHow do institutional logics shape field-level conformity in non-profit organisations? Building on institutional theory, we examine institutional logics as a manifestation of normative pressure. case study in non-profit organisations organisations supports the framework. Decoupling, captured by institutional decoupling, mediates the relationship. The findings extend institutional theory and inform field engagement.Schmidt|@Strategic Management JournalStakeholder theorycorporate reputationmultistakeholder dialoguestakeholder power asymmetrycorporate reputationstakeholder engagementsocial enterprisesstructural equation modellingHow do firms manage competing stakeholder demands? Stakeholder theory provides a framework for understanding how multistakeholder dialogue shapes corporate reputation. We examine the role of stakeholder claims and stakeholder salience in social enterprises. structural equation modelling supports the proposed relationships, with stakeholder power asymmetry moderating the effect. Implications for stakeholder engagement are discussed.Davies; Schmidt@Journal of the Academy of Marketing ScienceSignalling theorycustomer trustcostly quality signalsprior brand familiaritysignal credibilitybrand repositioningfinancial servicesmeta-analysisInformation asymmetry impedes customer trust in financial services exchanges. Drawing on signalling theory, we test costly quality signals as a costly quality signal. meta-analysis provides evidence consistent with separating equilibrium predictions, with prior brand familiarity moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in brand repositioning contexts.Kim; Schmidtl@Journal of Consumer ResearchDynamic capabilitiesknowledge integrationreconfiguring capabilitiesmarket turbulenceknowledge integrationcapability investmentautomotive industryexperimentThis paper develops a model of organisational adaptation grounded in dynamic capabilities. We argue that reconfiguring capabilities comprises sensing routines that allow firms to detect environmental shifts and reconfigure resources accordingly. Empirical evidence from experiment shows positive effects on knowledge integration, with market turbulence capturing environmental dynamism strengthening the relationship. The findings advance dynamic capabilities theory.Ramirez; Eriksson; Zimmermann@International Journal of Research in MarketingDynamic capabilitiesknowledge integrationmicrofoundational capabilitiesregulatory intensityknowledge integrationcapability investment; strategic renewal; market entryautomotive industryfuzzy-set qualitative comparative analysisHow do firms sustain knowledge integration in turbulent automotive industry markets? Dynamic capabilities theory suggests that microfoundational capabilities enables continuous reconfiguration of resources. Using fuzzy-set qualitative comparative analysis, we examine sensing, seizing, and reconfiguring as distinct microfoundations. knowledge integration mediates the path to performance. Results support the dynamic capabilities perspective and inform capability investment.Schmidt; Castillo@Organization ScienceResource-based viewfinancial performancecore competenciesindustry concentrationorganisational learningstrategic renewalmultinational corporationsconjoint analysisThis study examines financial performance from a resource-based perspective. We argue that core competencies confers competitive advantage when bundled with complementary capabilities. Evidence from conjoint analysis in multinational corporations supports our model, with organisational learning mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.Esposito; Ramirez@Strategic Management JournalResource-based viewinnovation performanceintangible firm-specific assetsfirm sizecapability investmentmultinational corporationsmeta-analysisBuilding on resource-based logic, we propose that intangible firm-specific assets is a critical antecedent of innovation performance. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by knowledge integration. Empirical analysis using meta-analysis in multinational corporations supports the proposed relationships. We discuss implications for capability investment.Park; Yamamoto; Ueda@International Journal of Research in MarketingSignalling theorycustomer trustcredibility signalsmarket competition intensityperceived risk reductionchannel selectionhospitality servicesexperimentUnder asymmetric information, how can sellers credibly convey quality? Signalling theory suggests that costly signals serve as separating mechanisms. We examine credibility signals as a signal in hospitality services markets, predicting customer trust. experiment validates the hypothesised effects, with market competition intensity strengthening signal effectiveness. The findings extend signalling theory and inform channel selection.Nakamura@International Journal of Research in MarketingSignalling theorycustomer trustcostly quality signals; informational cues; credibility signalsconsumer expertiseperceived risk reductionproduct launchconsumer electronicslongitudinal field studyUnder asymmetric information, how can sellers credibly convey quality? Signalling theory suggests that costly signals serve as separating mechanisms. We examine costly quality signals as a signal in consumer electronics markets, predicting customer trust. longitudinal field study validates the hypothesised effects, with consumer expertise strengthening signal effectiveness. The findings extend signalling theory and inform product launch.Anderson; Bauer@International Journal of Research in MarketingSignalling theorypurchase intentionwarranty provisionconsumer expertiseperceived valuebrand repositioningB2C retail; fashion retailcase studyHow do firms signal credibility to skeptical receivers? Signalling theory holds that observable, costly actions convey unobservable quality. We examine warranty provision as such a signal, testing its effects on purchase intention. Evidence from case study in B2C retail confirms our predictions, with perceived value mediating the relationship. Implications for brand repositioning are discussed.Mendez; Wagner@Organization ScienceResource-based viewfinancial performanceresource bundlescompetitive intensitystrategic flexibilityalliance formationmultinational corporationssystematic literature reviewThe resource-based view holds that firm heterogeneity in valuable resources explains differential performance. We test whether resource bundles predicts financial performance in multinational corporations. systematic literature review confirms the hypothesised relationship, with competitive intensity strengthening the effect under resource scarcity. Our findings extend resource-based theory by identifying boundary conditions and informing alliance formation.Johansson; Castillo@Journal of the Academy of Marketing ScienceSignalling theoryperceived qualityinformational cuesconsumer expertiseconsumer trustbrand repositioning; channel selectionB2C retail; fashion retailconjoint analysis; fuzzy-set qualitative comparative analysisInformation asymmetry impedes perceived quality in B2C retail exchanges. Drawing on signalling theory, we test informational cues as a costly quality signal. conjoint analysis provides evidence consistent with separating equilibrium predictions, with consumer expertise moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in brand repositioning contexts.Bauer; Zimmermann@Journal of ManagementSignalling theorybrand attitudecredibility signalsproduct category riskperceived valuechannel selectionfinancial servicesexperimentInformation asymmetry impedes brand attitude in financial services exchanges. Drawing on signalling theory, we test credibility signals as a costly quality signal. experiment provides evidence consistent with separating equilibrium predictions, with product category risk moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in channel selection contexts.Johansson; Ferreira@Strategic Management JournalStakeholder theorystakeholder truststakeholder reciprocity practicescultural distancestakeholder truststakeholder engagementsocial enterprisesmixed methods designBuilding on stakeholder theory, this study examines how stakeholder reciprocity practices shapes stakeholder trust through stakeholder salience. Power, urgency, and legitimacy of stakeholder claims interact to predict managerial responses. Using mixed methods design in social enterprises, we test the model, with cultural distance strengthening the relationship. The findings extend stakeholder theory and inform stakeholder engagement.Chen@Organization ScienceDynamic capabilitiesstrategic renewaldynamic capabilities for environmental adaptationmarket turbulenceorganisational learningstrategic renewal; market entry; product launchautomotive industryexperimentThis paper develops a model of organisational adaptation grounded in dynamic capabilities. We argue that dynamic capabilities for environmental adaptation comprises sensing routines that allow firms to detect environmental shifts and reconfigure resources accordingly. Empirical evidence from experiment shows positive effects on strategic renewal, with market turbulence capturing environmental dynamism strengthening the relationship. The findings advance dynamic capabilities theory.Ferreira; Nakamura@Academy of Management ReviewDynamic capabilitiesfirm performancedynamic capabilities for environmental adaptation; knowledge absorption routines; absorptive capacityregulatory intensitystrategic flexibilitystrategic renewalmanufacturing firms; consumer electronicspanel data analysisBuilding on dynamic capabilities theory, this study investigates how dynamic capabilities for environmental adaptation enables firms to adapt in manufacturing firms environments. Sensing, seizing, and reconfiguring activities transform existing resources into firm performance. panel data analysis in manufacturing firms validates the framework, with strategic flexibility mediating the effect. We extend dynamic capabilities theory by clarifying microfoundations.Xiao; Iyer@Journal of the Academy of Marketing ScienceSignalling theoryperceived qualitythird-party certification signalsconsumer expertiseperceived valueproduct launchhospitality servicesconjoint analysisBuilding on signalling theory, this research examines third-party certification as a means of reducing information asymmetry between signaller and receiver. We hypothesise that third-party certification signals increases perceived quality through enhanced signal credibility. Using conjoint analysis in hospitality services, we demonstrate signal fit and signal cost as boundary conditions. perceived value mediates the relationship.Schmidt; Johansson@Journal of Consumer ResearchStakeholder theorycorporate reputationstakeholder salience attributesstakeholder power asymmetrystakeholder reciprocitystakeholder engagement; alliance formation; CSR investmentfamily firmscase studyStakeholder theory holds that firms managing diverse stakeholder claims achieve superior corporate reputation. Drawing on stakeholder theory, we examine stakeholder salience attributes, capturing stakeholder engagement intensity, in family firms settings. case study supports the proposed model, with stakeholder reciprocity capturing stakeholder trust mediating the effect. We contribute to stakeholder theory by clarifying salience-engagement interactions.Castillo; Gupta; Davies@Journal of the Academy of Marketing ScienceStakeholder theorysocial legitimacystakeholder claims managementcultural distancestakeholder reciprocityalliance formationB2C retailconjoint analysisBuilding on stakeholder theory, this study examines how stakeholder claims management shapes social legitimacy through stakeholder salience. Power, urgency, and legitimacy of stakeholder claims interact to predict managerial responses. Using conjoint analysis in B2C retail, we test the model, with cultural distance strengthening the relationship. The findings extend stakeholder theory and inform alliance formation.Zimmermann; Johansson; Tanaka@Journal of ManagementDynamic capabilitiesstrategic renewalreconfiguring capabilitiesmarket turbulencestrategic flexibilitymanufacturing firmsexperimentBuilding on dynamic capabilities theory, this study investigates how reconfiguring capabilities enables firms to adapt in manufacturing firms environments. Sensing, seizing, and reconfiguring activities transform existing resources into strategic renewal. experiment in manufacturing firms validates the framework, with strategic flexibility mediating the effect. We extend dynamic capabilities theory by clarifying microfoundations.Castillo; Brown@Strategic Management JournalStakeholder theorysocial legitimacystakeholder power dynamicsindustry visibilitystakeholder reciprocityCSR investmentB2C retailmeta-analysisBuilding on stakeholder theory, this study examines how stakeholder power dynamics shapes social legitimacy through stakeholder salience. Power, urgency, and legitimacy of stakeholder claims interact to predict managerial responses. Using meta-analysis in B2C retail, we test the model, with industry visibility strengthening the relationship. The findings extend stakeholder theory and inform CSR investment.Hartman; Xiao@Organization ScienceResource-based viewmarket performanceresource bundlescompetitive intensityknowledge integrationalliance formationB2B servicesconjoint analysisWhat enables sustained competitive advantage? Drawing on the resource-based view, this research examines resource bundles as a source of market performance. Through conjoint analysis conducted in B2B services, we establish that resource heterogeneity supported by isolating mechanisms drives competitive advantage. The contribution lies in clarifying how resource bundles translate into alliance formation outcomes.Wagner; O'Sullivan; Davies@Journal of the Academy of Marketing ScienceInstitutional theoryorganisational survivalfield maturity; industry visibility; organisational statusinstitutional decouplingfield engagementnon-profit organisationssystematic literature reviewDrawing on institutional theory, we examine how regulatory and normative pressures jointly shape organisational survival. coercive institutional pressures, capturing institutional pressure intensity, predicts adoption in non-profit organisations. systematic literature review supports the framework, with institutional decoupling mediating the relationship through legitimacy gains. Our contribution clarifies institutional dynamics in field engagement.Castillo; Schmidt; HartmanJournal of MarketingDynamic capabilitiesorganisational adaptationdynamic capabilities for environmental adaptationtechnology velocityorganisational learningstrategic renewalmanufacturing firmsmixed methods designBuilding on dynamic capabilities theory, this study investigates how dynamic capabilities for environmental adaptation enables firms to adapt in manufacturing firms environments. Sensing, seizing, and reconfiguring activities transform existing resources into organisational adaptation. mixed methods design in manufacturing firms validates the framework, with organisational learning mediating the effect. We extend dynamic capabilities theory by clarifying microfoundations.Valenti; Brown@Academy of Management ReviewStakeholder theory; Signalling theorycorporate reputationCSR investmentsregulatory intensitycorporate reputationstakeholder engagement; CSR investment; brand repositioningsocial enterprisespanel data analysis; fuzzy-set qualitative comparative analysisHow do firms manage competing stakeholder demands? Stakeholder theory provides a framework for understanding how CSR investments shapes corporate reputation. We examine the role of stakeholder claims and stakeholder salience in social enterprises. panel data analysis supports the proposed relationships, with regulatory intensity moderating the effect. Implications for stakeholder engagement are discussed.Zimmermann; Wagner@Journal of Consumer ResearchInstitutional theoryorganisational survivalinstitutional logicsorganisational statuscompliance behaviourregulatory compliancehigher educationsurveyDrawing on institutional theory, this study examines how institutional logics shapes organisational survival in higher education organisational fields. Mimetic, coercive, and normative pressures combine to produce isomorphic outcomes. Using survey, we find that institutional logics increases legitimacy and adoption, with compliance behaviour mediating the effect. The findings extend institutional theory by clarifying field-level mechanisms.Zimmermann@Organization ScienceInstitutional theoryorganisational survivalfield-level pressuresregulatory uncertaintyorganisational legitimacystructural reformregulated industriesfuzzy-set qualitative comparative analysisInstitutional theory predicts that organisations conform to field-level expectations for legitimacy. We examine field-level pressures as a source of institutional pressure on organisational survival in regulated industries settings. fuzzy-set qualitative comparative analysis validates the predicted relationships, with regulatory uncertainty capturing field maturity moderating the effect. We contribute to institutional theory by showing how multiple logics interact and inform structural reform.Brown; Ferreira@Academy of Management JournalSignalling theoryconsumer choicemarket competition intensityproduct launchhospitality servicesmeta-analysisThis paper investigates certification badges as a costly signal of consumer choice under conditions of asymmetric information. Drawing on signalling theory, we argue that certification badges conveys credible quality cues to receivers in hospitality services. meta-analysis supports the predictions, with perceived risk reduction capturing signal credibility mediating the effect. We contribute to signalling theory by clarifying receiver-side conditions.Anderson; Xiaol@Journal of MarketingStakeholder theorysocial legitimacystakeholder engagement practicesregulatory intensitycorporate reputationstakeholder engagementprofessional servicesconjoint analysisBuilding on stakeholder theory, this study examines how stakeholder engagement practices shapes social legitimacy through stakeholder salience. Power, urgency, and legitimacy of stakeholder claims interact to predict managerial responses. Using conjoint analysis in professional services, we test the model, with regulatory intensity strengthening the relationship. The findings extend stakeholder theory and inform stakeholder engagement.Esposito; Castillo; Johansson@Academy of Management JournalDynamic capabilitiesstrategic renewalmicrofoundational capabilitiesenvironmental dynamismstrategic flexibilitystrategic renewalmanufacturing firmssurveyDrawing on dynamic capabilities theory, we examine how microfoundational capabilities, conceptualised as absorptive capacity, transforms knowledge inputs into strategic renewal. survey conducted in manufacturing firms settings supports the model. Environmental dynamism, captured by environmental dynamism, moderates the relationship. We contribute to dynamic capabilities theory by linking absorptive capacity to performance through strategic flexibility.Bauer@Journal of ManagementResource-based viewmarket performance; strategic renewalenvironmental dynamismstrategic flexibilityalliance formationmultinational corporationsstructural equation modellingBuilding on resource-based logic, we propose that VRIN resources is a critical antecedent of market performance. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by strategic flexibility. Empirical analysis using structural equation modelling in multinational corporations supports the proposed relationships. We discuss implications for alliance formation.Bauer; Quintero@Organization ScienceSignalling theoryperceived qualityinformational cuesproduct category risksignal credibility; perceived risk reduction; perceived valueproduct launchB2C retail; financial services; fashion retailmixed methods designThis paper investigates informational cues as a costly signal of perceived quality under conditions of asymmetric information. Drawing on signalling theory, we argue that informational cues conveys credible quality cues to receivers in B2C retail. mixed methods design supports the predictions, with signal credibility capturing signal credibility mediating the effect. We contribute to signalling theory by clarifying receiver-side conditions.Zimmermann@Journal of ManagementResource-based viewfirm performancecore competenciescompetitive intensitystrategic flexibilitycapability investment; market entry; strategic renewalmanufacturing SMEssurveyThis study examines firm performance from a resource-based perspective. We argue that core competencies confers competitive advantage when bundled with complementary capabilities. Evidence from survey in manufacturing SMEs supports our model, with strategic flexibility mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.Schmidt; Eriksson; Esposito@Journal of the Academy of Marketing ScienceSignalling theorypurchase intentionwarranty provisionmarket competition intensitye-commerce; financial servicespanel data analysis; experimentBuilding on signalling theory, this research examines third-party certification as a means of reducing information asymmetry between signaller and receiver. We hypothesise that warranty provision increases purchase intention through enhanced signal credibility. Using panel data analysis in e-commerce, we demonstrate signal fit and signal cost as boundary conditions. consumer trust mediates the relationship.Ferreira; Esposito@Journal of MarketingInstitutional theorylegitimacyfield-level pressuresindustry visibilitycompliance behaviourregulatory compliancehigher education; healthcare providers; professional servicespanel data analysisHow do institutional logics shape legitimacy in higher education? Building on institutional theory, we examine field-level pressures as a manifestation of normative pressure. panel data analysis in higher education organisations supports the framework. Decoupling, captured by compliance behaviour, mediates the relationship. The findings extend institutional theory and inform regulatory compliance.Larsson; Brown; Iyer@Academy of Management JournalSignalling theorycustomer trustthird-party certification signalsproduct category risksignal credibility; perceived risk reduction; consumer trustbrand repositioning; product launch; channel selectionfashion retailexperimental vignette studyThis paper investigates third-party certification signals as a costly signal of customer trust under conditions of asymmetric information. Drawing on signalling theory, we argue that third-party certification signals conveys credible quality cues to receivers in fashion retail. experimental vignette study supports the predictions, with signal credibility capturing signal credibility mediating the effect. We contribute to signalling theory by clarifying receiver-side conditions.Castillol@Journal of ManagementSignalling theory; Dynamic capabilitiescustomer trustcostly quality signalsprior brand familiarityconsumer trustproduct launchB2C retailmeta-analysisInformation asymmetry impedes customer trust in B2C retail exchanges. Drawing on signalling theory, we test costly quality signals as a costly quality signal. meta-analysis provides evidence consistent with separating equilibrium predictions, with prior brand familiarity moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in product launch contexts.Ramirez; Gupta; Ferreirat@Journal of Consumer ResearchSignalling theorywillingness to pay; brand attitude; consumer choicewarranty provisionmarket competition intensityperceived risk reductionadvertising investmentconsumer electronicsstructural equation modellingUnder asymmetric information, how can sellers credibly convey quality? Signalling theory suggests that costly signals serve as separating mechanisms. We examine warranty provision as a signal in consumer electronics markets, predicting willingness to pay. structural equation modelling validates the hypothesised effects, with market competition intensity strengthening signal effectiveness. The findings extend signalling theory and inform advertising investment.Gupta; Schmidt@Strategic Management JournalSignalling theorybrand attitude; consumer choicecostly quality signals; third-party certification signalsmarket competition intensityperceived value; signal credibility; consumer trustbrand repositioninghospitality servicesconjoint analysisHow do firms signal credibility to skeptical receivers? Signalling theory holds that observable, costly actions convey unobservable quality. We examine costly quality signals as such a signal, testing its effects on brand attitude. Evidence from conjoint analysis in hospitality services confirms our predictions, with perceived value mediating the relationship. Implications for brand repositioning are discussed.Castillo; Chen; Nakamura@Organization ScienceSignalling theorywillingness to payinformational cuesproduct category riskperceived risk reductionproduct launchB2C retail; consumer electronicsexperimental vignette studyHow do firms signal credibility to skeptical receivers? Signalling theory holds that observable, costly actions convey unobservable quality. We examine informational cues as such a signal, testing its effects on willingness to pay. Evidence from experimental vignette study in B2C retail confirms our predictions, with perceived risk reduction mediating the relationship. Implications for product launch are discussed.Bauer; Ramirez@Journal of Consumer ResearchSignalling theoryconsumer choice; customer trust; brand attitudethird-party certification signalsconsumer expertise; market competition intensitysignal credibilitychannel selectionfinancial servicesexperimental vignette studyThis paper investigates third-party certification signals as a costly signal of consumer choice under conditions of asymmetric information. Drawing on signalling theory, we argue that third-party certification signals conveys credible quality cues to receivers in financial services. experimental vignette study supports the predictions, with signal credibility capturing signal credibility mediating the effect. We contribute to signalling theory by clarifying receiver-side conditions.Hartman; Xiao@Strategic Management JournalDynamic capabilitiesinnovation performancedynamic capabilities for environmental adaptationmarket turbulenceorganisational learningproduct launchmanufacturing firmssurveyDrawing on dynamic capabilities theory, we examine how dynamic capabilities for environmental adaptation, conceptualised as absorptive capacity, transforms knowledge inputs into innovation performance. survey conducted in manufacturing firms settings supports the model. Environmental dynamism, captured by market turbulence, moderates the relationship. We contribute to dynamic capabilities theory by linking absorptive capacity to performance through organisational learning.Eriksson@Journal of MarketingResource-based viewfinancial performance; firm performanceresource heterogeneityfirm sizeoperational efficiencycapability investmentmultinational corporationslongitudinal field studyBuilding on resource-based logic, we propose that resource heterogeneity is a critical antecedent of financial performance. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by operational efficiency. Empirical analysis using longitudinal field study in multinational corporations supports the proposed relationships. We discuss implications for capability investment.Eriksson; Johansson@Academy of Management ReviewDynamic capabilitiesfirm performance; ambidextrous outcomesmicrofoundational capabilitiestechnology velocitystrategic flexibilityproduct launchautomotive industryconjoint analysis; fuzzy-set qualitative comparative analysisBuilding on dynamic capabilities theory, this study investigates how microfoundational capabilities enables firms to adapt in automotive industry environments. Sensing, seizing, and reconfiguring activities transform existing resources into firm performance. conjoint analysis in automotive industry validates the framework, with strategic flexibility mediating the effect. We extend dynamic capabilities theory by clarifying microfoundations.Schmidt; Kim@Journal of MarketingSignalling theorywillingness to paycredibility signals; brand prestige signals; warranty provisionprior brand familiarityconsumer trustproduct launchconsumer electronicssystematic literature reviewInformation asymmetry impedes willingness to pay in consumer electronics exchanges. Drawing on signalling theory, we test credibility signals as a costly quality signal. systematic literature review provides evidence consistent with separating equilibrium predictions, with prior brand familiarity moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in product launch contexts.Xiao; O'Sullivan@Strategic Management JournalDynamic capabilities; Institutional theoryknowledge integrationknowledge absorption routinesregulatory intensityinnovation routines; strategic flexibility; knowledge integrationstrategic renewaltechnology platformslongitudinal field studyThis research investigates organisational ambidexterity as a dynamic capability for managing knowledge integration. Building on dynamic capabilities theory, we propose that knowledge absorption routines enables firms to balance exploration and exploitation. Empirical evidence from longitudinal field study in technology platforms confirms the proposed framework. The findings extend dynamic capabilities theory and inform strategic renewal.Chenl@Academy of Management JournalDynamic capabilitiesinnovation performancereconfiguring capabilitiestechnology velocityknowledge integrationproduct launchemerging markets; consumer electronics; manufacturing firmssystematic literature reviewBuilding on dynamic capabilities theory, this study investigates how reconfiguring capabilities enables firms to adapt in emerging markets environments. Sensing, seizing, and reconfiguring activities transform existing resources into innovation performance. systematic literature review in emerging markets validates the framework, with knowledge integration mediating the effect. We extend dynamic capabilities theory by clarifying microfoundations.Chen; Mendez@International Journal of Research in MarketingDynamic capabilitiesknowledge integrationknowledge absorption routinestechnology velocityinnovation routines; strategic flexibilitystrategic renewalautomotive industry; technology platformslongitudinal field studyHow do firms sustain knowledge integration in turbulent automotive industry markets? Dynamic capabilities theory suggests that knowledge absorption routines enables continuous reconfiguration of resources. Using longitudinal field study, we examine sensing, seizing, and reconfiguring as distinct microfoundations. innovation routines mediates the path to performance. Results support the dynamic capabilities perspective and inform strategic renewal.Iyer; Esposito@Journal of the Academy of Marketing ScienceSignalling theoryconsumer choice; perceived qualitycertification badgesproduct category riskperceived risk reductionproduct launchB2C retailexperimentInformation asymmetry impedes consumer choice in B2C retail exchanges. Drawing on signalling theory, we test certification badges as a costly quality signal. experiment provides evidence consistent with separating equilibrium predictions, with product category risk moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in product launch contexts.Zimmermann@Journal of Marketing ResearchStakeholder theorysocial legitimacystakeholder salience attributesregulatory intensity; stakeholder power asymmetrystakeholder trust; corporate reputation; organisational identificationstakeholder engagementB2C retailconjoint analysisHow do firms manage competing stakeholder demands? Stakeholder theory provides a framework for understanding how stakeholder salience attributes shapes social legitimacy. We examine the role of stakeholder claims and stakeholder salience in B2C retail. conjoint analysis supports the proposed relationships, with regulatory intensity moderating the effect. Implications for stakeholder engagement are discussed.O'Sullivan; Kim@Strategic Management JournalResource-based viewinnovation performance; strategic renewalorganisational learningmarket entrymanufacturing SMEssurveyBuilding on resource-based logic, we propose that resource bundles is a critical antecedent of innovation performance. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by organisational learning. Empirical analysis using survey in manufacturing SMEs supports the proposed relationships. We discuss implications for market entry.Iyer; Ramirez; Larsson@Academy of Management JournalSignalling theoryperceived qualityinformational cuesconsumer expertisesignal credibilitychannel selectionhospitality servicesfuzzy-set qualitative comparative analysisInformation asymmetry impedes perceived quality in hospitality services exchanges. Drawing on signalling theory, we test informational cues as a costly quality signal. fuzzy-set qualitative comparative analysis provides evidence consistent with separating equilibrium predictions, with consumer expertise moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in channel selection contexts.Zimmermann; Park@Strategic Management JournalInstitutional theoryorganisational survivalcoercive institutional pressures; mimetic isomorphism pressuresindustry visibilitycompliance behaviourstructural reformhealthcare providersfuzzy-set qualitative comparative analysisThis paper investigates legitimacy as a critical outcome in healthcare providers organisational fields. Drawing on institutional theory, we propose that coercive institutional pressures, reflecting taken-for-granted practices, predicts organisational survival. fuzzy-set qualitative comparative analysis confirms the predicted relationships, with industry visibility moderating the effect under regulatory uncertainty. We extend institutional theory by clarifying isomorphism mechanisms.Nakamura; Tanaka; Davies@Journal of ManagementResource-based viewcompetitive advantageresource bundlesenvironmental dynamismstrategic flexibilitymarket entrymultinational corporationsmixed methods designBuilding on resource-based logic, we propose that resource bundles is a critical antecedent of competitive advantage. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by strategic flexibility. Empirical analysis using mixed methods design in multinational corporations supports the proposed relationships. We discuss implications for market entry.Bauer; Xiao@Academy of Management JournalInstitutional theoryadoption ratescoercive institutional pressuresindustry visibilityorganisational legitimacyfield engagement; structural reform; practice adoptionhigher educationsystematic literature reviewDrawing on institutional theory, we examine how regulatory and normative pressures jointly shape adoption rates. coercive institutional pressures, capturing institutional pressure intensity, predicts adoption in higher education. systematic literature review supports the framework, with organisational legitimacy mediating the relationship through legitimacy gains. Our contribution clarifies institutional dynamics in field engagement.Ferreira; Dubois; Ueda@Journal of Marketing ResearchResource-based viewfirm performanceorganisational capabilitiescompetitive intensitycapability investmenttechnology platformscase studyThis study examines firm performance from a resource-based perspective. We argue that organisational capabilities confers competitive advantage when bundled with complementary capabilities. Evidence from case study in technology platforms supports our model, with operational efficiency mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.Zimmermann; Gupta; Mendez@Academy of Management ReviewInstitutional theoryfirm performancefield-level pressuresorganisational statusinstitutional decouplingpractice adoptionhealthcare providerssystematic literature reviewDrawing on institutional theory, this study examines how field-level pressures shapes firm performance in healthcare providers organisational fields. Mimetic, coercive, and normative pressures combine to produce isomorphic outcomes. Using systematic literature review, we find that field-level pressures increases legitimacy and adoption, with institutional decoupling mediating the effect. The findings extend institutional theory by clarifying field-level mechanisms.Anderson; Guptax@Academy of Management ReviewInstitutional theoryorganisational survivalinstitutional logicsfield maturityinstitutional decouplingregulatory compliance; structural reformprofessional servicesexperimentInstitutional theory predicts that organisations conform to field-level expectations for legitimacy. We examine institutional logics as a source of institutional pressure on organisational survival in professional services settings. experiment validates the predicted relationships, with field maturity capturing field maturity moderating the effect. We contribute to institutional theory by showing how multiple logics interact and inform regulatory compliance.Park; Ramirez@International Journal of Research in MarketingStakeholder theorycorporate reputationstakeholder reciprocity practicesindustry visibilityorganisational identificationbrand repositioningprofessional servicesmixed methods designBuilding on stakeholder theory, this study examines how stakeholder reciprocity practices shapes corporate reputation through stakeholder salience. Power, urgency, and legitimacy of stakeholder claims interact to predict managerial responses. Using mixed methods design in professional services, we test the model, with industry visibility strengthening the relationship. The findings extend stakeholder theory and inform brand repositioning.Esposito; Wagner@Journal of Marketing ResearchInstitutional theory; Resource-based viewlegitimacyfield-level pressuresorganisational statusorganisational legitimacystructural reform; regulatory compliance; field engagementhealthcare providersmeta-analysisThis paper investigates legitimacy as a critical outcome in healthcare providers organisational fields. Drawing on institutional theory, we propose that field-level pressures, reflecting taken-for-granted practices, predicts legitimacy. meta-analysis confirms the predicted relationships, with organisational status moderating the effect under regulatory uncertainty. We extend institutional theory by clarifying isomorphism mechanisms.Larsson; Schmidt; Quintero@Organization ScienceResource-based viewstrategic renewalresource bundlesenvironmental dynamismorganisational learningmarket entrymultinational corporationsmeta-analysisThe resource-based view holds that firm heterogeneity in valuable resources explains differential performance. We test whether resource bundles predicts strategic renewal in multinational corporations. meta-analysis confirms the hypothesised relationship, with environmental dynamism strengthening the effect under resource scarcity. Our findings extend resource-based theory by identifying boundary conditions and informing market entry.Mendez@Journal of MarketingSignalling theorycustomer trust; willingness to paybrand prestige signalsmarket competition intensitysignal credibilitychannel selectionhospitality servicessystematic literature reviewHartman; Eriksson; Daviesx@Journal of MarketingDynamic capabilitiesinnovation performancedynamic capabilities for environmental adaptationenvironmental dynamismknowledge integrationproduct launchautomotive industrylongitudinal field studyThis paper develops a model of organisational adaptation grounded in dynamic capabilities. We argue that dynamic capabilities for environmental adaptation comprises sensing routines that allow firms to detect environmental shifts and reconfigure resources accordingly. Empirical evidence from longitudinal field study shows positive effects on innovation performance, with environmental dynamism capturing environmental dynamism strengthening the relationship. The findings advance dynamic capabilities theory.Bauer; Valenti|@Organization ScienceInstitutional theorylegitimacynormative industry expectationsorganisational legitimacypractice adoptionnon-profit organisationsexperimentHow do institutional logics shape legitimacy in non-profit organisations? Building on institutional theory, we examine normative industry expectations as a manifestation of normative pressure. experiment in non-profit organisations organisations supports the framework. Decoupling, captured by organisational legitimacy, mediates the relationship. The findings extend institutional theory and inform practice adoption.Mendez; Valenti@Journal of ManagementInstitutional theoryfield-level conformityfield-level pressuresfield maturityorganisational legitimacyregulatory compliancehealthcare providersmixed methods design; structural equation modellingHow do institutional logics shape field-level conformity in healthcare providers? Building on institutional theory, we examine field-level pressures as a manifestation of normative pressure. mixed methods design in healthcare providers organisations supports the framework. Decoupling, captured by organisational legitimacy, mediates the relationship. The findings extend institutional theory and inform regulatory compliance.Larsson; Iyer@Academy of Management JournalSignalling theorypurchase intentioninformational cuesconsumer expertiseconsumer trustproduct launchhospitality servicesexperimental vignette studyThis paper investigates informational cues as a costly signal of purchase intention under conditions of asymmetric information. Drawing on signalling theory, we argue that informational cues conveys credible quality cues to receivers in hospitality services. experimental vignette study supports the predictions, with consumer trust capturing signal credibility mediating the effect. We contribute to signalling theory by clarifying receiver-side conditions.Quintero; Chen; Johansson@Journal of Marketing ResearchResource-based viewfirm performanceresource bundlesfirm sizeoperational efficiencymarket entryfamily firmspanel data analysisWhat enables sustained competitive advantage? Drawing on the resource-based view, this research examines resource bundles as a source of firm performance. Through panel data analysis conducted in family firms, we establish that resource heterogeneity supported by isolating mechanisms drives competitive advantage. The contribution lies in clarifying how resource bundles translate into market entry outcomes.Dubois; Johansson; Ueda@Journal of MarketingInstitutional theory; Stakeholder theoryadoption ratesfield-level pressuresorganisational statusinstitutional decouplingpractice adoptionnon-profit organisationsmeta-analysisInstitutional theory predicts that organisations conform to field-level expectations for legitimacy. We examine field-level pressures as a source of institutional pressure on adoption rates in non-profit organisations settings. meta-analysis validates the predicted relationships, with organisational status capturing field maturity moderating the effect. We contribute to institutional theory by showing how multiple logics interact and inform practice adoption.Davies; O'Sullivan; Chen@Journal of the Academy of Marketing ScienceDynamic capabilitiesknowledge integration; ambidextrous outcomesorganisational ambidexterityenvironmental dynamismorganisational learningconsumer electronicsexperimentDrawing on dynamic capabilities theory, we examine how organisational ambidexterity, conceptualised as absorptive capacity, transforms knowledge inputs into knowledge integration. experiment conducted in consumer electronics settings supports the model. Environmental dynamism, captured by environmental dynamism, moderates the relationship. We contribute to dynamic capabilities theory by linking absorptive capacity to performance through organisational learning.Eriksson@Academy of Management JournalResource-based viewstrategic renewalresource heterogeneityindustry concentrationstrategic flexibility; organisational learning; knowledge integrationcapability investment; market entrytechnology platformsfuzzy-set qualitative comparative analysisDrawing on the resource-based view, this study examines how resource heterogeneity shapes strategic renewal in technology platforms settings. Using fuzzy-set qualitative comparative analysis, we show that valuable rare inimitable resources produce sustained competitive advantage, with industry concentration strengthening the effect. The findings extend resource-based logic by clarifying isolating mechanisms and offer implications for capability investment.Davies; Ueda; Eriksson@Journal of the Academy of Marketing ScienceSignalling theorycustomer trustthird-party certification signalsprior brand familiarityperceived risk reductionbrand repositioningfinancial servicessystematic literature reviewBuilding on signalling theory, this research examines third-party certification as a means of reducing information asymmetry between signaller and receiver. We hypothesise that third-party certification signals increases customer trust through enhanced signal credibility. Using systematic literature review in financial services, we demonstrate signal fit and signal cost as boundary conditions. perceived risk reduction mediates the relationship.Larsson; Wagner; Xiao@Journal of ManagementInstitutional theorypractice diffusionregulatory institutional pressuresregulatory uncertaintyorganisational legitimacyregulatory compliancehigher education; professional servicesconjoint analysisInstitutional theory predicts that organisations conform to field-level expectations for legitimacy. We examine regulatory institutional pressures as a source of institutional pressure on practice diffusion in higher education settings. conjoint analysis validates the predicted relationships, with regulatory uncertainty capturing field maturity moderating the effect. We contribute to institutional theory by showing how multiple logics interact and inform regulatory compliance.Kim; Eriksson@Strategic Management JournalDynamic capabilitiesambidextrous outcomesdynamic capabilities for environmental adaptation; sensing and seizing capabilities; reconfiguring capabilitiesinnovation routinescapability investmentautomotive industrycase studyThis research investigates organisational ambidexterity as a dynamic capability for managing ambidextrous outcomes. Building on dynamic capabilities theory, we propose that dynamic capabilities for environmental adaptation enables firms to balance exploration and exploitation. Empirical evidence from case study in automotive industry confirms the proposed framework. The findings extend dynamic capabilities theory and inform capability investment.Xiao; Yamamoto; Iyert@Organization ScienceDynamic capabilitiesorganisational adaptationdynamic capabilities for environmental adaptationenvironmental dynamisminnovation routines; organisational learning; knowledge integrationstrategic renewaltechnology platformsexperimental vignette studyHow do firms sustain organisational adaptation in turbulent technology platforms markets? Dynamic capabilities theory suggests that dynamic capabilities for environmental adaptation enables continuous reconfiguration of resources. Using experimental vignette study, we examine sensing, seizing, and reconfiguring as distinct microfoundations. innovation routines mediates the path to performance. Results support the dynamic capabilities perspective and inform strategic renewal.Johansson; Dubois; ErikssonJournal of MarketingInstitutional theoryorganisational survivalfield-level pressuresregulatory uncertaintyregulatory compliancehigher educationpanel data analysisHow do institutional logics shape organisational survival in higher education? Building on institutional theory, we examine field-level pressures as a manifestation of normative pressure. panel data analysis in higher education organisations supports the framework. Decoupling, captured by field reputation, mediates the relationship. The findings extend institutional theory and inform regulatory compliance.Valenti; DuboisOrganization ScienceDynamic capabilitiesfirm performancedynamic capabilities for environmental adaptationtechnology velocityinnovation routinescapability investment; product launchautomotive industrylongitudinal field studyDrawing on dynamic capabilities theory, we examine how dynamic capabilities for environmental adaptation, conceptualised as absorptive capacity, transforms knowledge inputs into firm performance. longitudinal field study conducted in automotive industry settings supports the model. Environmental dynamism, captured by technology velocity, moderates the relationship. We contribute to dynamic capabilities theory by linking absorptive capacity to performance through innovation routines.O'Sullivan; Hartman; Gupta@Journal of ManagementDynamic capabilitiesstrategic renewal; organisational adaptationdynamic capabilities for environmental adaptationmarket turbulenceproduct launch; market entryemerging marketsfuzzy-set qualitative comparative analysisThis paper develops a model of organisational adaptation grounded in dynamic capabilities. We argue that dynamic capabilities for environmental adaptation comprises sensing routines that allow firms to detect environmental shifts and reconfigure resources accordingly. Empirical evidence from fuzzy-set qualitative comparative analysis shows positive effects on strategic renewal, with market turbulence capturing environmental dynamism strengthening the relationship. The findings advance dynamic capabilities theory.Hartman; Parkh@Academy of Management ReviewSignalling theoryconsumer choicebrand prestige signals; informational cuesmarket competition intensityconsumer trustadvertising investmentconsumer electronicssystematic literature reviewThis paper investigates brand prestige signals as a costly signal of consumer choice under conditions of asymmetric information. Drawing on signalling theory, we argue that brand prestige signals conveys credible quality cues to receivers in consumer electronics. systematic literature review supports the predictions, with consumer trust capturing signal credibility mediating the effect. We contribute to signalling theory by clarifying receiver-side conditions.Brown@Academy of Management JournalStakeholder theorycorporate reputationstakeholder engagement practicesstakeholder power asymmetrystakeholder trustCSR investmentmultinational corporationsmixed methods designBuilding on stakeholder theory, this study examines how stakeholder engagement practices shapes corporate reputation through stakeholder salience. Power, urgency, and legitimacy of stakeholder claims interact to predict managerial responses. Using mixed methods design in multinational corporations, we test the model, with stakeholder power asymmetry strengthening the relationship. The findings extend stakeholder theory and inform CSR investment.Wagner; Larsson@International Journal of Research in MarketingResource-based viewfirm performanceresource heterogeneitycompetitive intensitystrategic flexibilitystrategic renewalB2B servicesmixed methods designThis study examines firm performance from a resource-based perspective. We argue that resource heterogeneity confers competitive advantage when bundled with complementary capabilities. Evidence from mixed methods design in B2B services supports our model, with strategic flexibility mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.Ueda; Chen@Academy of Management ReviewStakeholder theoryfirm performanceCSR investmentsregulatory intensitycorporate reputationstakeholder engagement; alliance formation; CSR investmentsocial enterprisessystematic literature reviewDrawing on stakeholder theory, this research examines CSR investments as a driver of firm performance in social enterprises. Stakeholder engagement, salience attributes, and legitimate claims interact to predict firm outcomes. systematic literature review confirms the framework, with corporate reputation mediating the relationship. The findings clarify how stakeholder management translates into stakeholder engagement.Zimmermann; Yamamoto@Academy of Management ReviewResource-based view; Signalling theorymarket performanceVRIN resourcesindustry concentrationstrategic flexibilitytechnology platformsexperimental vignette studyThis study examines market performance from a resource-based perspective. We argue that VRIN resources confers competitive advantage when bundled with complementary capabilities. Evidence from experimental vignette study in technology platforms supports our model, with strategic flexibility mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.Larsson; Anderson@Organization ScienceResource-based viewfirm performancevaluable rare inimitable resourcesindustry concentrationstrategic flexibilityalliance formationmanufacturing SMEscase studyBuilding on resource-based logic, we propose that valuable rare inimitable resources is a critical antecedent of firm performance. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by strategic flexibility. Empirical analysis using case study in manufacturing SMEs supports the proposed relationships. We discuss implications for alliance formation.Yamamoto; Esposito@Journal of Consumer ResearchStakeholder theoryfirm performancemultistakeholder dialoguestakeholder trustCSR investmentmultinational corporations; social enterprises; professional servicesconjoint analysisBuilding on stakeholder theory, this study examines how multistakeholder dialogue shapes firm performance through stakeholder salience. Power, urgency, and legitimacy of stakeholder claims interact to predict managerial responses. Using conjoint analysis in multinational corporations, we test the model, with industry visibility strengthening the relationship. The findings extend stakeholder theory and inform CSR investment.Anderson; Ramirez@Journal of MarketingStakeholder theorysocial legitimacy; stakeholder trustCSR investments; stakeholder salience attributes; stakeholder reciprocity practicesstakeholder power asymmetrystakeholder reciprocityalliance formationprofessional servicesexperimentBuilding on stakeholder theory, this study examines how CSR investments shapes social legitimacy through stakeholder salience. Power, urgency, and legitimacy of stakeholder claims interact to predict managerial responses. Using experiment in professional services, we test the model, with stakeholder power asymmetry strengthening the relationship. The findings extend stakeholder theory and inform alliance formation.Mendez; Wagner; Ferreira@Journal of ManagementDynamic capabilitiesorganisational adaptationmicrofoundational capabilitiesregulatory intensityknowledge integrationstrategic renewal; capability investmentconsumer electronics; automotive industry; emerging marketssurveyBuilding on dynamic capabilities theory, this study investigates how microfoundational capabilities enables firms to adapt in consumer electronics environments. Sensing, seizing, and reconfiguring activities transform existing resources into organisational adaptation. survey in consumer electronics validates the framework, with knowledge integration mediating the effect. We extend dynamic capabilities theory by clarifying microfoundations.Mendez; Larsson@Journal of ManagementResource-based viewinnovation performanceresource bundlesstrategic renewaltechnology platformslongitudinal field studyBuilding on resource-based logic, we propose that resource bundles is a critical antecedent of innovation performance. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by operational efficiency. Empirical analysis using longitudinal field study in technology platforms supports the proposed relationships. We discuss implications for strategic renewal.Nakamura@Journal of MarketingSignalling theorywillingness to paybrand prestige signalsproduct category risksignal credibilitybrand repositioning; advertising investmentfinancial servicesexperimentO'Sullivan; Castillo; Valenti@Organization ScienceSignalling theoryconsumer choiceinformational cuesprior brand familiaritysignal credibility; perceived value; consumer trustproduct launchB2C retailsystematic literature review; experimental vignette study; longitudinal field studyThis paper investigates informational cues as a costly signal of consumer choice under conditions of asymmetric information. Drawing on signalling theory, we argue that informational cues conveys credible quality cues to receivers in B2C retail. systematic literature review supports the predictions, with signal credibility capturing signal credibility mediating the effect. We contribute to signalling theory by clarifying receiver-side conditions.Schmidt; Iyert@Journal of ManagementInstitutional theorypractice diffusionregulatory institutional pressuresindustry visibilityorganisational legitimacystructural reformregulated industriesmixed methods designThis paper investigates legitimacy as a critical outcome in regulated industries organisational fields. Drawing on institutional theory, we propose that regulatory institutional pressures, reflecting taken-for-granted practices, predicts practice diffusion. mixed methods design confirms the predicted relationships, with industry visibility moderating the effect under regulatory uncertainty. We extend institutional theory by clarifying isomorphism mechanisms.Nakamura; Dubois@Journal of the Academy of Marketing ScienceDynamic capabilities; Institutional theoryinnovation performancemicrofoundational capabilitiestechnology velocitystrategic flexibilitystrategic renewalemerging marketsmixed methods designBuilding on dynamic capabilities theory, this study investigates how microfoundational capabilities enables firms to adapt in emerging markets environments. Sensing, seizing, and reconfiguring activities transform existing resources into innovation performance. mixed methods design in emerging markets validates the framework, with strategic flexibility mediating the effect. We extend dynamic capabilities theory by clarifying microfoundations.Hartman; Johansson@Academy of Management ReviewDynamic capabilitiesfirm performanceorganisational ambidexterity; microfoundational capabilitiesmarket turbulenceorganisational learningcapability investmentemerging markets; automotive industry; technology platformsexperimentHow do firms sustain firm performance in turbulent emerging markets markets? Dynamic capabilities theory suggests that organisational ambidexterity enables continuous reconfiguration of resources. Using experiment, we examine sensing, seizing, and reconfiguring as distinct microfoundations. organisational learning mediates the path to performance. Results support the dynamic capabilities perspective and inform capability investment.Bauer; Esposito; Gupta@Journal of Marketing ResearchSignalling theorycustomer trustcostly quality signalsproduct category riskperceived risk reductionproduct launchB2C retailconjoint analysisInformation asymmetry impedes customer trust in B2C retail exchanges. Drawing on signalling theory, we test costly quality signals as a costly quality signal. conjoint analysis provides evidence consistent with separating equilibrium predictions, with product category risk moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in product launch contexts.Zimmermann; DuboisAcademy of Management JournalInstitutional theoryfield-level conformitymimetic isomorphism pressuresindustry visibility; regulatory uncertaintyfield reputationfield engagementhigher educationpanel data analysisDrawing on institutional theory, we examine how regulatory and normative pressures jointly shape field-level conformity. mimetic isomorphism pressures, capturing institutional pressure intensity, predicts adoption in higher education. panel data analysis supports the framework, with field reputation mediating the relationship through legitimacy gains. Our contribution clarifies institutional dynamics in field engagement.Ueda@Academy of Management JournalResource-based viewstrategic renewalcompetitive intensitystrategic flexibilityalliance formationmultinational corporations; B2B serviceslongitudinal field studyThe resource-based view holds that firm heterogeneity in valuable resources explains differential performance. We test whether resource bundles predicts strategic renewal in multinational corporations. longitudinal field study confirms the hypothesised relationship, with competitive intensity strengthening the effect under resource scarcity. Our findings extend resource-based theory by identifying boundary conditions and informing alliance formation.O'Sullivan; Brown; Bauer@Organization ScienceResource-based viewmarket performanceresource heterogeneitycompetitive intensitystrategic flexibilitystrategic renewalmultinational corporationsfuzzy-set qualitative comparative analysisCastillo; Larsson; Brown@Academy of Management ReviewResource-based viewstrategic renewalcore competenciesfirm size; competitive intensitystrategic flexibilityfamily firmssystematic literature reviewDrawing on the resource-based view, this study examines how core competencies shapes strategic renewal in family firms settings. Using systematic literature review, we show that valuable rare inimitable resources produce sustained competitive advantage, with firm size strengthening the effect. The findings extend resource-based logic by clarifying isolating mechanisms and offer implications for market entry.Castillo; Esposito@Journal of ManagementDynamic capabilitiesfirm performancemicrofoundational capabilitiesmarket turbulenceknowledge integrationcapability investment; product launch; strategic renewalautomotive industry; technology platforms; emerging marketsfuzzy-set qualitative comparative analysisHow do firms sustain firm performance in turbulent automotive industry markets? Dynamic capabilities theory suggests that microfoundational capabilities enables continuous reconfiguration of resources. Using fuzzy-set qualitative comparative analysis, we examine sensing, seizing, and reconfiguring as distinct microfoundations. knowledge integration mediates the path to performance. Results support the dynamic capabilities perspective and inform capability investment.O'Sullivan; Kim; Brown@Journal of MarketingSignalling theorypurchase intentionbrand prestige signalsperceived valuechannel selectione-commercecase studyBuilding on signalling theory, this research examines third-party certification as a means of reducing information asymmetry between signaller and receiver. We hypothesise that brand prestige signals increases purchase intention through enhanced signal credibility. Using case study in e-commerce, we demonstrate signal fit and signal cost as boundary conditions. perceived value mediates the relationship.Ueda; Chen@Organization ScienceDynamic capabilitiesambidextrous outcomesknowledge absorption routinestechnology velocityknowledge integrationproduct launchconsumer electronics; manufacturing firmsstructural equation modellingThis paper develops a model of organisational adaptation grounded in dynamic capabilities. We argue that knowledge absorption routines comprises sensing routines that allow firms to detect environmental shifts and reconfigure resources accordingly. Empirical evidence from structural equation modelling shows positive effects on ambidextrous outcomes, with technology velocity capturing environmental dynamism strengthening the relationship. The findings advance dynamic capabilities theory.Johansson; Hartman; Valentix@Organization ScienceDynamic capabilitiesfirm performanceabsorptive capacityregulatory intensitystrategic renewalemerging marketsexperimental vignette studyHow do firms sustain firm performance in turbulent emerging markets markets? Dynamic capabilities theory suggests that absorptive capacity enables continuous reconfiguration of resources. Using experimental vignette study, we examine sensing, seizing, and reconfiguring as distinct microfoundations. innovation routines mediates the path to performance. Results support the dynamic capabilities perspective and inform strategic renewal.Larsson; Nakamura; Zimmermannx@Journal of Consumer ResearchDynamic capabilitiesambidextrous outcomes; innovation performancereconfiguring capabilitiesmarket turbulenceinnovation routinescapability investmentmanufacturing firmsfuzzy-set qualitative comparative analysisThis research investigates organisational ambidexterity as a dynamic capability for managing ambidextrous outcomes. Building on dynamic capabilities theory, we propose that reconfiguring capabilities enables firms to balance exploration and exploitation. Empirical evidence from fuzzy-set qualitative comparative analysis in manufacturing firms confirms the proposed framework. The findings extend dynamic capabilities theory and inform capability investment.Castillo; Dubois; Xiao@Journal of MarketingResource-based viewcompetitive advantageresource heterogeneitycompetitive intensitystrategic flexibilitycapability investment; alliance formationmultinational corporationssurveyThis study examines competitive advantage from a resource-based perspective. We argue that resource heterogeneity confers competitive advantage when bundled with complementary capabilities. Evidence from survey in multinational corporations supports our model, with strategic flexibility mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.Gupta; Anderson@Strategic Management JournalDynamic capabilitiesinnovation performancereconfiguring capabilitiesenvironmental dynamismstrategic flexibilitymarket entrytechnology platformsfuzzy-set qualitative comparative analysisThis paper develops a model of organisational adaptation grounded in dynamic capabilities. We argue that reconfiguring capabilities comprises sensing routines that allow firms to detect environmental shifts and reconfigure resources accordingly. Empirical evidence from fuzzy-set qualitative comparative analysis shows positive effects on innovation performance, with environmental dynamism capturing environmental dynamism strengthening the relationship. The findings advance dynamic capabilities theory.Anderson; Brown@Journal of Consumer ResearchResource-based viewinnovation performancecore competenciescompetitive intensityorganisational learningstrategic renewal; market entryfamily firmspanel data analysisThe resource-based view holds that firm heterogeneity in valuable resources explains differential performance. We test whether core competencies predicts innovation performance in family firms. panel data analysis confirms the hypothesised relationship, with competitive intensity strengthening the effect under resource scarcity. Our findings extend resource-based theory by identifying boundary conditions and informing strategic renewal. Hartman; Eriksson@Journal of the Academy of Marketing ScienceInstitutional theorylegitimacyfield-level pressuresfield maturityinstitutional decouplingregulatory compliancehealthcare providersmeta-analysisHow do institutional logics shape legitimacy in healthcare providers? Building on institutional theory, we examine field-level pressures as a manifestation of normative pressure. meta-analysis in healthcare providers organisations supports the framework. Decoupling, captured by institutional decoupling, mediates the relationship. The findings extend institutional theory and inform regulatory compliance. Eriksson; Schmidt@Journal of Consumer ResearchSignalling theorycustomer trustperceived risk reductionproduct launchconsumer electronicsmixed methods designThis paper investigates costly quality signals as a costly signal of customer trust under conditions of asymmetric information. Drawing on signalling theory, we argue that costly quality signals conveys credible quality cues to receivers in consumer electronics. mixed methods design supports the predictions, with perceived risk reduction capturing signal credibility mediating the effect. We contribute to signalling theory by clarifying receiver-side conditions. Ueda@Journal of the Academy of Marketing ScienceStakeholder theoryfirm performancestakeholder engagement practicesregulatory intensitystakeholder reciprocityalliance formationB2C retailexperimentStakeholder theory holds that firms managing diverse stakeholder claims achieve superior firm performance. Drawing on stakeholder theory, we examine stakeholder engagement practices, capturing stakeholder engagement intensity, in B2C retail settings. experiment supports the proposed model, with stakeholder reciprocity capturing stakeholder trust mediating the effect. We contribute to stakeholder theory by clarifying salience-engagement interactions. Quintero; Nakamura@Journal of Consumer ResearchResource-based viewfinancial performanceresource bundlescompetitive intensityorganisational learningalliance formationtechnology platformsexperimental vignette studyWhat enables sustained competitive advantage? Drawing on the resource-based view, this research examines resource bundles as a source of financial performance. Through experimental vignette study conducted in technology platforms, we establish that resource heterogeneity supported by isolating mechanisms drives competitive advantage. The contribution lies in clarifying how resource bundles translate into alliance formation outcomes. Johansson@Journal of ManagementDynamic capabilities; Stakeholder theoryknowledge integrationmicrofoundational capabilitiesmarket turbulencestrategic flexibility; innovation routinescapability investmentmanufacturing firmsmeta-analysisHow do firms sustain knowledge integration in turbulent manufacturing firms markets? Dynamic capabilities theory suggests that microfoundational capabilities enables continuous reconfiguration of resources. Using meta-analysis, we examine sensing, seizing, and reconfiguring as distinct microfoundations. strategic flexibility mediates the path to performance. Results support the dynamic capabilities perspective and inform capability investment.Dubois; Erikssonh@Journal of the Academy of Marketing ScienceSignalling theoryconsumer choicecredibility signals; certification badges; third-party certification signalsconsumer expertiseperceived valuebrand repositioning; product launch; channel selectionB2C retailcase study; panel data analysis; structural equation modellingUnder asymmetric information, how can sellers credibly convey quality? Signalling theory suggests that costly signals serve as separating mechanisms. We examine credibility signals as a signal in B2C retail markets, predicting consumer choice. case study validates the hypothesised effects, with consumer expertise strengthening signal effectiveness. The findings extend signalling theory and inform brand repositioning.Brown; Tanaka@Journal of Marketing ResearchInstitutional theoryorganisational survivalinstitutional logicsregulatory uncertaintyorganisational legitimacyfield engagementregulated industriesstructural equation modellingDavies@Organization ScienceInstitutional theorylegitimacymimetic isomorphism pressures; coercive institutional pressuresregulatory uncertainty; organisational statuscompliance behaviourregulatory complianceprofessional servicessystematic literature reviewHartman; Johansson; Castillo@Academy of Management JournalResource-based viewcompetitive advantagevaluable rare inimitable resources; VRIN resourcescompetitive intensity; industry concentrationstrategic renewalmanufacturing SMEsmixed methods designBuilding on resource-based logic, we propose that valuable rare inimitable resources is a critical antecedent of competitive advantage. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by organisational learning. Empirical analysis using mixed methods design in manufacturing SMEs supports the proposed relationships. We discuss implications for strategic renewal.Davies@International Journal of Research in MarketingStakeholder theorybrand equity; customer loyaltystakeholder power asymmetryorganisational identificationalliance formation; stakeholder engagementprofessional servicescase studyHow do firms manage competing stakeholder demands? Stakeholder theory provides a framework for understanding how CSR investments shapes brand equity. We examine the role of stakeholder claims and stakeholder salience in professional services. case study supports the proposed relationships, with stakeholder power asymmetry moderating the effect. Implications for alliance formation are discussed.Davies; Ueda; Hartman@Journal of Marketing ResearchInstitutional theoryadoption ratesinstitutional logicsfield maturityinstitutional decouplingpractice adoptionhigher education; healthcare providerspanel data analysisHow do institutional logics shape adoption rates in higher education? Building on institutional theory, we examine institutional logics as a manifestation of normative pressure. panel data analysis in higher education organisations supports the framework. Decoupling, captured by institutional decoupling, mediates the relationship. The findings extend institutional theory and inform practice adoption.Mendez; Eriksson; Ferreira@Academy of Management ReviewInstitutional theoryfirm performancemimetic isomorphism pressuresorganisational statusorganisational legitimacyregulatory compliancehealthcare providersstructural equation modellingDrawing on institutional theory, this study examines how mimetic isomorphism pressures shapes firm performance in healthcare providers organisational fields. Mimetic, coercive, and normative pressures combine to produce isomorphic outcomes. Using structural equation modelling, we find that mimetic isomorphism pressures increases legitimacy and adoption, with organisational legitimacy mediating the effect. The findings extend institutional theory by clarifying field-level mechanisms.Hartman; Bauer; Yamamoto@Academy of Management ReviewDynamic capabilitiesknowledge integrationknowledge integrationstrategic renewal; market entry; capability investmentautomotive industryconjoint analysisThis paper develops a model of organisational adaptation grounded in dynamic capabilities. We argue that sensing and seizing capabilities comprises sensing routines that allow firms to detect environmental shifts and reconfigure resources accordingly. Empirical evidence from conjoint analysis shows positive effects on knowledge integration, with technology velocity capturing environmental dynamism strengthening the relationship. The findings advance dynamic capabilities theory.Schmidt@Journal of ManagementStakeholder theorycustomer loyaltystakeholder salience attributesindustry visibilityorganisational identification; stakeholder trust; stakeholder reciprocityalliance formationsocial enterprisessurveyHow do firms manage competing stakeholder demands? Stakeholder theory provides a framework for understanding how stakeholder salience attributes shapes customer loyalty. We examine the role of stakeholder claims and stakeholder salience in social enterprises. survey supports the proposed relationships, with industry visibility moderating the effect. Implications for alliance formation are discussed.Ferreira@Strategic Management JournalStakeholder theorybrand equitystakeholder engagement practicesregulatory intensitystakeholder reciprocitybrand repositioningfamily firmslongitudinal field studyBuilding on stakeholder theory, this study examines how stakeholder engagement practices shapes brand equity through stakeholder salience. Power, urgency, and legitimacy of stakeholder claims interact to predict managerial responses. Using longitudinal field study in family firms, we test the model, with regulatory intensity strengthening the relationship. The findings extend stakeholder theory and inform brand repositioning.Brown; Anderson@Journal of the Academy of Marketing ScienceSignalling theoryperceived qualitybrand prestige signals; certification badgesprior brand familiaritysignal credibility; consumer trustbrand repositioningconsumer electronicslongitudinal field studyBuilding on signalling theory, this research examines third-party certification as a means of reducing information asymmetry between signaller and receiver. We hypothesise that brand prestige signals increases perceived quality through enhanced signal credibility. Using longitudinal field study in consumer electronics, we demonstrate signal fit and signal cost as boundary conditions. signal credibility mediates the relationship.Dubois; Schmidt; O'Sullivan@Journal of MarketingStakeholder theorycustomer loyalty; brand equity; stakeholder trustCSR investmentsindustry visibilityorganisational identification; stakeholder trustalliance formation; CSR investmentprofessional servicescase study; mixed methods design; surveyHow do firms manage competing stakeholder demands? Stakeholder theory provides a framework for understanding how CSR investments shapes customer loyalty. We examine the role of stakeholder claims and stakeholder salience in professional services. case study supports the proposed relationships, with industry visibility moderating the effect. Implications for alliance formation are discussed.Xiao; Ueda@Journal of the Academy of Marketing ScienceResource-based viewfinancial performanceorganisational capabilitiescompetitive intensityorganisational learningalliance formationB2B servicesmeta-analysisWhat enables sustained competitive advantage? Drawing on the resource-based view, this research examines organisational capabilities as a source of financial performance. Through meta-analysis conducted in B2B services, we establish that resource heterogeneity supported by isolating mechanisms drives competitive advantage. The contribution lies in clarifying how resource bundles translate into alliance formation outcomes.Ferreira; Hartman; Park@Strategic Management JournalInstitutional theoryfirm performance; field-level conformity; adoption ratesnormative industry expectationsindustry visibilitycompliance behaviourhigher educationmixed methods designHartman; O'Sullivan; Castillox@Academy of Management JournalDynamic capabilitiesfirm performancemicrofoundational capabilitiesenvironmental dynamismknowledge integrationmarket entrytechnology platformsfuzzy-set qualitative comparative analysis; conjoint analysis; panel data analysisBuilding on dynamic capabilities theory, this study investigates how microfoundational capabilities enables firms to adapt in technology platforms environments. Sensing, seizing, and reconfiguring activities transform existing resources into firm performance. fuzzy-set qualitative comparative analysis in technology platforms validates the framework, with knowledge integration mediating the effect. We extend dynamic capabilities theory by clarifying microfoundations.Gupta@Academy of Management ReviewInstitutional theoryadoption ratesnormative industry expectationsindustry visibilityinstitutional decouplingfield engagementnon-profit organisationsexperiment; case studyInstitutional theory predicts that organisations conform to field-level expectations for legitimacy. We examine normative industry expectations as a source of institutional pressure on adoption rates in non-profit organisations settings. experiment validates the predicted relationships, with industry visibility capturing field maturity moderating the effect. We contribute to institutional theory by showing how multiple logics interact and inform field engagement.Schmidt; O'Sullivan; Chen@Organization ScienceSignalling theoryperceived qualitythird-party certification signalsproduct category risk; prior brand familiaritysignal credibilityadvertising investmente-commercesystematic literature reviewNakamura@Journal of Consumer ResearchDynamic capabilitiesorganisational adaptationdynamic capabilities for environmental adaptationinnovation routinesstrategic renewal; capability investment; product launchemerging marketsstructural equation modelling; panel data analysis; longitudinal field studyHow do firms sustain organisational adaptation in turbulent emerging markets markets? Dynamic capabilities theory suggests that dynamic capabilities for environmental adaptation enables continuous reconfiguration of resources. Using structural equation modelling, we examine sensing, seizing, and reconfiguring as distinct microfoundations. innovation routines mediates the path to performance. Results support the dynamic capabilities perspective and inform strategic renewal. Xiao; Castillo@Academy of Management ReviewInstitutional theoryfirm performance; practice diffusion; adoption ratesmimetic isomorphism pressuresregulatory uncertaintycompliance behaviourstructural reformhealthcare providerssurveyThis paper investigates legitimacy as a critical outcome in healthcare providers organisational fields. Drawing on institutional theory, we propose that mimetic isomorphism pressures, reflecting taken-for-granted practices, predicts firm performance. survey confirms the predicted relationships, with regulatory uncertainty moderating the effect under regulatory uncertainty. We extend institutional theory by clarifying isomorphism mechanisms.!Esposito; Schmidt; Davies@International Journal of Research in MarketingStakeholder theory; Signalling theorycorporate reputationstakeholder claims managementregulatory intensity; industry visibilitybrand repositioningmanufacturing firmssurvey; longitudinal field study; case studyBuilding on stakeholder theory, this study examines how stakeholder claims management shapes corporate reputation through stakeholder salience. Power, urgency, and legitimacy of stakeholder claims interact to predict managerial responses. Using survey in manufacturing firms, we test the model, with regulatory intensity strengthening the relationship. The findings extend stakeholder theory and inform brand repositioning."Castillo; Brown@Journal of Marketing ResearchDynamic capabilitiesorganisational adaptationreconfiguring capabilitiesregulatory intensityknowledge integrationmarket entryconsumer electronicsmeta-analysis#Park; O'Sullivan@Journal of Consumer ResearchSignalling theorycustomer trustwarranty provisionprior brand familiarityperceived risk reductionadvertising investmentconsumer electronicsexperimentInformation asymmetry impedes customer trust in consumer electronics exchanges. Drawing on signalling theory, we test warranty provision as a costly quality signal. experiment provides evidence consistent with separating equilibrium predictions, with prior brand familiarity moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in advertising investment contexts.$Johansson@Organization ScienceInstitutional theoryadoption ratesinstitutional logicsfield maturity; industry visibility; regulatory uncertaintycompliance behaviourstructural reformhigher education; non-profit organisations; professional servicespanel data analysisDrawing on institutional theory, this study examines how institutional logics shapes adoption rates in higher education organisational fields. Mimetic, coercive, and normative pressures combine to produce isomorphic outcomes. Using panel data analysis, we find that institutional logics increases legitimacy and adoption, with compliance behaviour mediating the effect. The findings extend institutional theory by clarifying field-level mechanisms.%Ueda; Valentix@Organization ScienceDynamic capabilitiesstrategic renewalreconfiguring capabilitiesenvironmental dynamismknowledge integrationcapability investment; strategic renewal; market entrytechnology platformsexperimental vignette studyThis research investigates organisational ambidexterity as a dynamic capability for managing strategic renewal. Building on dynamic capabilities theory, we propose that reconfiguring capabilities enables firms to balance exploration and exploitation. Empirical evidence from experimental vignette study in technology platforms confirms the proposed framework. The findings extend dynamic capabilities theory and inform capability investment.&Eriksson; Dubois@Journal of ManagementSignalling theorypurchase intentioncertification badgesproduct category risksignal credibilityadvertising investmentfashion retailsystematic literature reviewInformation asymmetry impedes purchase intention in fashion retail exchanges. Drawing on signalling theory, we test certification badges as a costly quality signal. systematic literature review provides evidence consistent with separating equilibrium predictions, with product category risk moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in advertising investment contexts.'Schmidt; Bauer@Journal of ManagementDynamic capabilitiesambidextrous outcomesdynamic capabilities for environmental adaptationregulatory intensityknowledge integrationcapability investmentautomotive industrystructural equation modellingDrawing on dynamic capabilities theory, we examine how dynamic capabilities for environmental adaptation, conceptualised as absorptive capacity, transforms knowledge inputs into ambidextrous outcomes. structural equation modelling conducted in automotive industry settings supports the model. Environmental dynamism, captured by regulatory intensity, moderates the relationship. We contribute to dynamic capabilities theory by linking absorptive capacity to performance through knowledge integration.(Anderson; Valentih@Academy of Management ReviewInstitutional theorylegitimacy; organisational survival; field-level conformityinstitutional logicsfield reputation; compliance behaviour; organisational legitimacyfield engagementhealthcare providers; non-profit organisations; professional servicessystematic literature reviewHow do institutional logics shape legitimacy in healthcare providers? Building on institutional theory, we examine institutional logics as a manifestation of normative pressure. systematic literature review in healthcare providers organisations supports the framework. Decoupling, captured by field reputation, mediates the relationship. The findings extend institutional theory and inform field engagement.)Yamamoto; Davies; Quintero@Organization ScienceResource-based viewstrategic renewalvaluable rare inimitable resourcesfirm sizeknowledge integrationalliance formationfamily firmssurvey*Nakamura; Gupta@Journal of MarketingResource-based viewfinancial performancecore competenciesenvironmental dynamismorganisational learningalliance formationtechnology platformsexperimentBuilding on resource-based logic, we propose that core competencies is a critical antecedent of financial performance. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by organisational learning. Empirical analysis using experiment in technology platforms supports the proposed relationships. We discuss implications for alliance formation.+Davies; Zimmermann@Academy of Management ReviewDynamic capabilitiesstrategic renewalknowledge absorption routinesenvironmental dynamismorganisational learningproduct launchautomotive industryexperimental vignette studyHow do firms sustain strategic renewal in turbulent automotive industry markets? Dynamic capabilities theory suggests that knowledge absorption routines enables continuous reconfiguration of resources. Using experimental vignette study, we examine sensing, seizing, and reconfiguring as distinct microfoundations. organisational learning mediates the path to performance. Results support the dynamic capabilities perspective and inform product launch.,Davies; Larsson; Chen@Journal of Consumer ResearchResource-based view; Dynamic capabilitiesfinancial performanceVRIN resourcescompetitive intensityoperational efficiencymarket entryB2B servicesexperimental vignette study; experiment; case studyWhat enables sustained competitive advantage? Drawing on the resource-based view, this research examines VRIN resources as a source of financial performance. Through experimental vignette study conducted in B2B services, we establish that resource heterogeneity supported by isolating mechanisms drives competitive advantage. The contribution lies in clarifying how resource bundles translate into market entry outcomes.-Yamamoto; Ramirez@Academy of Management JournalResource-based viewstrategic renewalvaluable rare inimitable resourcesenvironmental dynamism; firm sizestrategic flexibilitymarket entryfamily firmsexperimentBuilding on resource-based logic, we propose that valuable rare inimitable resources is a critical antecedent of strategic renewal. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by strategic flexibility. Empirical analysis using experiment in family firms supports the proposed relationships. We discuss implications for market entry..Schmidt; Mendezx@Journal of Consumer ResearchDynamic capabilitiesorganisational adaptationsensing and seizing capabilitiesregulatory intensityinnovation routinesmarket entrytechnology platformspanel data analysisThis paper develops a model of organisational adaptation grounded in dynamic capabilities. We argue that sensing and seizing capabilities comprises sensing routines that allow firms to detect environmental shifts and reconfigure resources accordingly. Empirical evidence from panel data analysis shows positive effects on organisational adaptation, with regulatory intensity capturing environmental dynamism strengthening the relationship. The findings advance dynamic capabilities theory./Xiao; Mendez; Iyerx@Academy of Management ReviewResource-based viewmarket performanceresource heterogeneityfirm sizeknowledge integrationstrategic renewalfamily firmsfuzzy-set qualitative comparative analysisThis study examines market performance from a resource-based perspective. We argue that resource heterogeneity confers competitive advantage when bundled with complementary capabilities. Evidence from fuzzy-set qualitative comparative analysis in family firms supports our model, with knowledge integration mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.0Nakamura; Wagnerx@Journal of Marketing ResearchSignalling theorypurchase intentioncostly quality signals; warranty provisionconsumer expertiseperceived valuee-commercesurveyUnder asymmetric information, how can sellers credibly convey quality? Signalling theory suggests that costly signals serve as separating mechanisms. We examine costly quality signals as a signal in e-commerce markets, predicting purchase intention. survey validates the hypothesised effects, with consumer expertise strengthening signal effectiveness. The findings extend signalling theory and inform product launch.1Anderson; Larssont@Journal of Marketing ResearchStakeholder theorycorporate reputationstakeholder claims management; CSR investmentscorporate reputationstakeholder engagementfamily firms; manufacturing firmsexperimental vignette study2Bauer; Eriksson; Ramirez@Strategic Management JournalDynamic capabilitiesinnovation performancedynamic capabilities for environmental adaptationtechnology velocitystrategic flexibilityproduct launchmanufacturing firmssurveyThis paper develops a model of organisational adaptation grounded in dynamic capabilities. We argue that dynamic capabilities for environmental adaptation comprises sensing routines that allow firms to detect environmental shifts and reconfigure resources accordingly. Empirical evidence from survey shows positive effects on innovation performance, with technology velocity capturing environmental dynamism strengthening the relationship. The findings advance dynamic capabilities theory.3Nakamura; Valenti@Journal of MarketingDynamic capabilitiesinnovation performanceorganisational ambidexterityregulatory intensityorganisational learningstrategic renewalconsumer electronics; emerging marketsfuzzy-set qualitative comparative analysisDrawing on dynamic capabilities theory, we examine how organisational ambidexterity, conceptualised as absorptive capacity, transforms knowledge inputs into innovation performance. fuzzy-set qualitative comparative analysis conducted in consumer electronics settings supports the model. Environmental dynamism, captured by regulatory intensity, moderates the relationship. We contribute to dynamic capabilities theory by linking absorptive capacity to performance through organisational learning.4Wagner; Hartman@Organization ScienceDynamic capabilitiesinnovation performance; ambidextrous outcomessensing and seizing capabilitiesregulatory intensityknowledge integrationmarket entrymanufacturing firmsconjoint analysisThis research investigates organisational ambidexterity as a dynamic capability for managing innovation performance. Building on dynamic capabilities theory, we propose that sensing and seizing capabilities enables firms to balance exploration and exploitation. Empirical evidence from conjoint analysis in manufacturing firms confirms the proposed framework. The findings extend dynamic capabilities theory and inform market entry.5Brown; Ferreira@Organization ScienceInstitutional theory; Resource-based viewpractice diffusioninstitutional logicsfield maturitystructural reformnon-profit organisationsmeta-analysisDrawing on institutional theory, we examine how regulatory and normative pressures jointly shape practice diffusion. institutional logics, capturing institutional pressure intensity, predicts adoption in non-profit organisations. meta-analysis supports the framework, with organisational legitimacy mediating the relationship through legitimacy gains. Our contribution clarifies institutional dynamics in structural reform.6Esposito; Schmidt@Academy of Management JournalInstitutional theory; Signalling theoryfield-level conformityregulatory institutional pressuresregulatory uncertaintycompliance behaviourstructural reformregulated industriesfuzzy-set qualitative comparative analysisDrawing on institutional theory, we examine how regulatory and normative pressures jointly shape field-level conformity. regulatory institutional pressures, capturing institutional pressure intensity, predicts adoption in regulated industries. fuzzy-set qualitative comparative analysis supports the framework, with compliance behaviour mediating the relationship through legitimacy gains. Our contribution clarifies institutional dynamics in structural reform.7Nakamura@Strategic Management JournalResource-based viewstrategic renewalvaluable rare inimitable resourcesfirm sizestrategic flexibilitymarket entrymultinational corporationssystematic literature reviewThis study examines strategic renewal from a resource-based perspective. We argue that valuable rare inimitable resources confers competitive advantage when bundled with complementary capabilities. Evidence from systematic literature review in multinational corporations supports our model, with strategic flexibility mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.8O'Sullivan; Xiao@Journal of MarketingDynamic capabilitiesinnovation performancedynamic capabilities for environmental adaptationregulatory intensityinnovation routinesstrategic renewalconsumer electronics; automotive industrysurveyDrawing on dynamic capabilities theory, we examine how dynamic capabilities for environmental adaptation, conceptualised as absorptive capacity, transforms knowledge inputs into innovation performance. survey conducted in consumer electronics settings supports the model. Environmental dynamism, captured by regulatory intensity, moderates the relationship. We contribute to dynamic capabilities theory by linking absorptive capacity to performance through innovation routines.9Anderson@Academy of Management ReviewDynamic capabilitiesinnovation performancedynamic capabilities for environmental adaptationmarket turbulence; environmental dynamismknowledge integrationproduct launchautomotive industrysurveyDrawing on dynamic capabilities theory, we examine how dynamic capabilities for environmental adaptation, conceptualised as absorptive capacity, transforms knowledge inputs into innovation performance. survey conducted in automotive industry settings supports the model. Environmental dynamism, captured by market turbulence, moderates the relationship. We contribute to dynamic capabilities theory by linking absorptive capacity to performance through knowledge integration.:Esposito; Yamamoto; Park@Academy of Management JournalDynamic capabilitiesinnovation performancereconfiguring capabilitiesregulatory intensitycapability investmentautomotive industrycase studyDrawing on dynamic capabilities theory, we examine how reconfiguring capabilities, conceptualised as absorptive capacity, transforms knowledge inputs into innovation performance. case study conducted in automotive industry settings supports the model. Environmental dynamism, captured by regulatory intensity, moderates the relationship. We contribute to dynamic capabilities theory by linking absorptive capacity to performance through innovation routines.;Castillo; Ferreira@Journal of Marketing ResearchSignalling theoryperceived qualitythird-party certification signalsproduct category riskconsumer trustadvertising investmenthospitality servicesexperimentThis paper investigates third-party certification signals as a costly signal of perceived quality under conditions of asymmetric information. Drawing on signalling theory, we argue that third-party certification signals conveys credible quality cues to receivers in hospitality services. experiment supports the predictions, with consumer trust capturing signal credibility mediating the effect. We contribute to signalling theory by clarifying receiver-side conditions.<O'Sullivan; Ferreira@Academy of Management JournalSignalling theoryconsumer choicecredibility signalsperceived risk reductionproduct launchfinancial servicesfuzzy-set qualitative comparative analysisBuilding on signalling theory, this research examines third-party certification as a means of reducing information asymmetry between signaller and receiver. We hypothesise that credibility signals increases consumer choice through enhanced signal credibility. Using fuzzy-set qualitative comparative analysis in financial services, we demonstrate signal fit and signal cost as boundary conditions. perceived risk reduction mediates the relationship.=Anderson; Ramirez@Organization ScienceResource-based viewmarket performanceVRIN resourcesenvironmental dynamismknowledge integrationalliance formationtechnology platformsexperimental vignette studyThe resource-based view holds that firm heterogeneity in valuable resources explains differential performance. We test whether VRIN resources predicts market performance in technology platforms. experimental vignette study confirms the hypothesised relationship, with environmental dynamism strengthening the effect under resource scarcity. Our findings extend resource-based theory by identifying boundary conditions and informing alliance formation.>Ramirez; Wagner; Davies|@Journal of MarketingResource-based viewfinancial performance; market performance; innovation performancefirm sizeknowledge integrationcapability investmentfamily firmspanel data analysis; experimentThe resource-based view holds that firm heterogeneity in valuable resources explains differential performance. We test whether core competencies predicts financial performance in family firms. panel data analysis confirms the hypothesised relationship, with firm size strengthening the effect under resource scarcity. Our findings extend resource-based theory by identifying boundary conditions and informing capability investment.?Ferreira@Academy of Management ReviewInstitutional theorylegitimacyfield-level pressuresorganisational statuscompliance behaviourpractice adoption; structural reformprofessional serviceslongitudinal field studyHow do institutional logics shape legitimacy in professional services? Building on institutional theory, we examine field-level pressures as a manifestation of normative pressure. longitudinal field study in professional services organisations supports the framework. Decoupling, captured by compliance behaviour, mediates the relationship. The findings extend institutional theory and inform practice adoption.@Tanaka@Journal of the Academy of Marketing ScienceStakeholder theorystakeholder trustmultistakeholder dialoguecultural distancestakeholder trustbrand repositioningprofessional services; family firmspanel data analysisBuilding on stakeholder theory, this study examines how multistakeholder dialogue shapes stakeholder trust through stakeholder salience. Power, urgency, and legitimacy of stakeholder claims interact to predict managerial responses. Using panel data analysis in professional services, we test the model, with cultural distance strengthening the relationship. The findings extend stakeholder theory and inform brand repositioning.AGupta; Ueda@Journal of Marketing ResearchSignalling theorywillingness to pay; consumer choicecertification badgesprior brand familiarityperceived valueproduct launchB2C retailcase studyUnder asymmetric information, how can sellers credibly convey quality? Signalling theory suggests that costly signals serve as separating mechanisms. We examine certification badges as a signal in B2C retail markets, predicting willingness to pay. case study validates the hypothesised effects, with prior brand familiarity strengthening signal effectiveness. The findings extend signalling theory and inform product launch.BBauer; Brown; Tanaka|@Journal of Consumer ResearchSignalling theorypurchase intentionmarket competition intensitysignal credibilitye-commercestructural equation modellingUnder asymmetric information, how can sellers credibly convey quality? Signalling theory suggests that costly signals serve as separating mechanisms. We examine third-party certification signals as a signal in e-commerce markets, predicting purchase intention. structural equation modelling validates the hypothesised effects, with market competition intensity strengthening signal effectiveness. The findings extend signalling theory and inform brand repositioning.CEsposito@Journal of MarketingSignalling theoryperceived qualityinformational cuesconsumer expertisesignal credibilitychannel selectionfinancial services; hospitality services; B2C retailexperimental vignette studyUnder asymmetric information, how can sellers credibly convey quality? Signalling theory suggests that costly signals serve as separating mechanisms. We examine informational cues as a signal in financial services markets, predicting perceived quality. experimental vignette study validates the hypothesised effects, with consumer expertise strengthening signal effectiveness. The findings extend signalling theory and inform channel selection.DTanaka; Park@Organization ScienceResource-based viewfinancial performance; competitive advantageenvironmental dynamismknowledge integrationcapability investment; strategic renewal; market entryfamily firmsfuzzy-set qualitative comparative analysisThis study examines financial performance from a resource-based perspective. We argue that intangible firm-specific assets confers competitive advantage when bundled with complementary capabilities. Evidence from fuzzy-set qualitative comparative analysis in family firms supports our model, with knowledge integration mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.ETanaka; Wagner@Journal of Marketing ResearchSignalling theorybrand attitudecredibility signalsconsumer trustbrand repositioninghospitality services; fashion retail; consumer electronicssurveyThis paper investigates credibility signals as a costly signal of brand attitude under conditions of asymmetric information. Drawing on signalling theory, we argue that credibility signals conveys credible quality cues to receivers in hospitality services. survey supports the predictions, with consumer trust capturing signal credibility mediating the effect. We contribute to signalling theory by clarifying receiver-side conditions.FZimmermann; Eriksson@Journal of the Academy of Marketing ScienceStakeholder theorycustomer loyaltycultural distanceorganisational identificationalliance formationmultinational corporationssurveyStakeholder theory holds that firms managing diverse stakeholder claims achieve superior customer loyalty. Drawing on stakeholder theory, we examine multistakeholder dialogue, capturing stakeholder engagement intensity, in multinational corporations settings. survey supports the proposed model, with organisational identification capturing stakeholder trust mediating the effect. We contribute to stakeholder theory by clarifying salience-engagement interactions.GFerreira; Bauer; Quintero@Academy of Management ReviewResource-based viewfirm performancecompetitive intensityorganisational learningcapability investmentB2B servicesexperimentHMendez; Anderson; Castillo`@Academy of Management JournalResource-based viewstrategic renewal; firm performancevaluable rare inimitable resourcesfirm sizestrategic flexibilityfamily firms; multinational corporations; B2B servicesexperimentBuilding on resource-based logic, we propose that valuable rare inimitable resources is a critical antecedent of strategic renewal. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by strategic flexibility. Empirical analysis using experiment in family firms supports the proposed relationships. We discuss implications for alliance formation.IMendez; Ueda@Strategic Management JournalDynamic capabilitiesinnovation performanceabsorptive capacitytechnology velocityknowledge integrationmarket entryemerging marketssurveyHow do firms sustain innovation performance in turbulent emerging markets markets? Dynamic capabilities theory suggests that absorptive capacity enables continuous reconfiguration of resources. Using survey, we examine sensing, seizing, and reconfiguring as distinct microfoundations. knowledge integration mediates the path to performance. Results support the dynamic capabilities perspective and inform market entry.JLarsson; Eriksson; Tanaka|@Organization ScienceInstitutional theoryfirm performanceinstitutional logicsorganisational statusinstitutional decouplingregulatory compliancehealthcare providersexperimentDrawing on institutional theory, this study examines how institutional logics shapes firm performance in healthcare providers organisational fields. Mimetic, coercive, and normative pressures combine to produce isomorphic outcomes. Using experiment, we find that institutional logics increases legitimacy and adoption, with institutional decoupling mediating the effect. The findings extend institutional theory by clarifying field-level mechanisms.KDubois; Park; Iyer|@Academy of Management JournalResource-based viewmarket performancecore competencies; resource bundlesfirm sizestrategic flexibilityB2B servicescase studyWhat enables sustained competitive advantage? Drawing on the resource-based view, this research examines core competencies as a source of market performance. Through case study conducted in B2B services, we establish that resource heterogeneity supported by isolating mechanisms drives competitive advantage. The contribution lies in clarifying how resource bundles translate into alliance formation outcomes.LXiao; Ramirez; Schmidt@Academy of Management JournalSignalling theoryperceived qualityinformational cuesconsumer expertiseperceived risk reductionchannel selectionhospitality servicescase studyInformation asymmetry impedes perceived quality in hospitality services exchanges. Drawing on signalling theory, we test informational cues as a costly quality signal. case study provides evidence consistent with separating equilibrium predictions, with consumer expertise moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in channel selection contexts.MBrown; Davies; Quintero@Academy of Management ReviewInstitutional theorylegitimacyfield-level pressuresfield maturityorganisational legitimacyfield engagementhigher educationsurveyInstitutional theory predicts that organisations conform to field-level expectations for legitimacy. We examine field-level pressures as a source of institutional pressure on legitimacy in higher education settings. survey validates the predicted relationships, with field maturity capturing field maturity moderating the effect. We contribute to institutional theory by showing how multiple logics interact and inform field engagement.NKim; Park; Ramirezt@Academy of Management JournalResource-based view; Signalling theorycompetitive advantageintangible firm-specific assetsindustry concentrationalliance formationB2B serviceslongitudinal field studyThe resource-based view holds that firm heterogeneity in valuable resources explains differential performance. We test whether intangible firm-specific assets predicts competitive advantage in B2B services. longitudinal field study confirms the hypothesised relationship, with industry concentration strengthening the effect under resource scarcity. Our findings extend resource-based theory by identifying boundary conditions and informing alliance formation.OValenti; Ramirez@Journal of Marketing ResearchResource-based viewstrategic renewalintangible firm-specific assetsenvironmental dynamismstrategic flexibilitystrategic renewalfamily firmsstructural equation modellingDrawing on the resource-based view, this study examines how intangible firm-specific assets shapes strategic renewal in family firms settings. Using structural equation modelling, we show that valuable rare inimitable resources produce sustained competitive advantage, with environmental dynamism strengthening the effect. The findings extend resource-based logic by clarifying isolating mechanisms and offer implications for strategic renewal.PPark; O'Sullivan; Anderson@Journal of MarketingDynamic capabilitiesinnovation performanceenvironmental dynamismorganisational learningcapability investmentmanufacturing firmsmixed methods designThis paper develops a model of organisational adaptation grounded in dynamic capabilities. We argue that microfoundational capabilities comprises sensing routines that allow firms to detect environmental shifts and reconfigure resources accordingly. Empirical evidence from mixed methods design shows positive effects on innovation performance, with environmental dynamism capturing environmental dynamism strengthening the relationship. The findings advance dynamic capabilities theory.QUeda; Quintero@Journal of ManagementResource-based viewfinancial performanceresource bundlesindustry concentrationknowledge integrationalliance formationtechnology platformsconjoint analysis; survey; case studyThis study examines financial performance from a resource-based perspective. We argue that resource bundles confers competitive advantage when bundled with complementary capabilities. Evidence from conjoint analysis in technology platforms supports our model, with knowledge integration mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.RCastillo; Bauer@Academy of Management JournalResource-based viewstrategic renewalresource heterogeneity; resource bundles; core competenciesindustry concentrationstrategic flexibilitycapability investment; market entrymultinational corporationsfuzzy-set qualitative comparative analysisDrawing on the resource-based view, this study examines how resource heterogeneity shapes strategic renewal in multinational corporations settings. Using fuzzy-set qualitative comparative analysis, we show that valuable rare inimitable resources produce sustained competitive advantage, with industry concentration strengthening the effect. The findings extend resource-based logic by clarifying isolating mechanisms and offer implications for capability investment.SDavies@International Journal of Research in MarketingSignalling theorybrand attitudecertification badges; credibility signalsprior brand familiarityperceived risk reduction; perceived value; signal credibilityfashion retailexperimentBuilding on signalling theory, this research examines third-party certification as a means of reducing information asymmetry between signaller and receiver. We hypothesise that certification badges increases brand attitude through enhanced signal credibility. Using experiment in fashion retail, we demonstrate signal fit and signal cost as boundary conditions. perceived risk reduction mediates the relationship.TMendez; Esposito@Academy of Management ReviewInstitutional theoryadoption ratesnormative industry expectationsfield maturitycompliance behaviourpractice adoptionprofessional servicescase studyDrawing on institutional theory, we examine how regulatory and normative pressures jointly shape adoption rates. normative industry expectations, capturing institutional pressure intensity, predicts adoption in professional services. case study supports the framework, with compliance behaviour mediating the relationship through legitimacy gains. Our contribution clarifies institutional dynamics in practice adoption.UWagner; Tanaka@Journal of MarketingResource-based viewfirm performancecore competenciesindustry concentrationoperational efficiencystrategic renewalmultinational corporationsmeta-analysisDrawing on the resource-based view, this study examines how core competencies shapes firm performance in multinational corporations settings. Using meta-analysis, we show that valuable rare inimitable resources produce sustained competitive advantage, with industry concentration strengthening the effect. The findings extend resource-based logic by clarifying isolating mechanisms and offer implications for strategic renewal.VWagner; Ferreira@Journal of Consumer ResearchSignalling theorycustomer trustwarranty provisionmarket competition intensityperceived valueproduct launchB2C retailexperimentInformation asymmetry impedes customer trust in B2C retail exchanges. Drawing on signalling theory, we test warranty provision as a costly quality signal. experiment provides evidence consistent with separating equilibrium predictions, with market competition intensity moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in product launch contexts.WXiao; Hartman; Schmidt@Academy of Management ReviewResource-based viewfirm performanceknowledge integrationcapability investmentB2B servicesfuzzy-set qualitative comparative analysisBuilding on resource-based logic, we propose that valuable rare inimitable resources is a critical antecedent of firm performance. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by knowledge integration. Empirical analysis using fuzzy-set qualitative comparative analysis in B2B services supports the proposed relationships. We discuss implications for capability investment.XChen; Castillox@Journal of Consumer ResearchSignalling theorypurchase intentioninformational cuesprior brand familiarityconsumer trust; perceived risk reduction; perceived valuebrand repositioninge-commercecase studyUnder asymmetric information, how can sellers credibly convey quality? Signalling theory suggests that costly signals serve as separating mechanisms. We examine informational cues as a signal in e-commerce markets, predicting purchase intention. case study validates the hypothesised effects, with prior brand familiarity strengthening signal effectiveness. The findings extend signalling theory and inform brand repositioning.YEriksson; O'Sullivan; Gupta@Strategic Management JournalResource-based viewmarket performanceorganisational capabilitiesfirm sizestrategic renewalmultinational corporationssystematic literature reviewThe resource-based view holds that firm heterogeneity in valuable resources explains differential performance. We test whether organisational capabilities predicts market performance in multinational corporations. systematic literature review confirms the hypothesised relationship, with firm size strengthening the effect under resource scarcity. Our findings extend resource-based theory by identifying boundary conditions and informing strategic renewal.ZMendez; Wagner@Academy of Management JournalDynamic capabilitiesorganisational adaptationmicrofoundational capabilitiesregulatory intensityknowledge integrationstrategic renewaltechnology platforms; emerging marketsfuzzy-set qualitative comparative analysisThis research investigates organisational ambidexterity as a dynamic capability for managing organisational adaptation. Building on dynamic capabilities theory, we propose that microfoundational capabilities enables firms to balance exploration and exploitation. Empirical evidence from fuzzy-set qualitative comparative analysis in technology platforms confirms the proposed framework. The findings extend dynamic capabilities theory and inform strategic renewal.[Xiao; Schmidt@International Journal of Research in MarketingStakeholder theorybrand equity; corporate reputation; customer loyaltyCSR investmentsregulatory intensitystakeholder trust; organisational identificationbrand repositioningmultinational corporationsstructural equation modellingStakeholder theory holds that firms managing diverse stakeholder claims achieve superior brand equity. Drawing on stakeholder theory, we examine CSR investments, capturing stakeholder engagement intensity, in multinational corporations settings. structural equation modelling supports the proposed model, with stakeholder trust capturing stakeholder trust mediating the effect. We contribute to stakeholder theory by clarifying salience-engagement interactions.\Nakamura; Ramirez; Kim@International Journal of Research in MarketingDynamic capabilitiesfirm performance; innovation performance; ambidextrous outcomesabsorptive capacitymarket turbulenceknowledge integration; organisational learningstrategic renewalautomotive industrycase studyThis research investigates organisational ambidexterity as a dynamic capability for managing firm performance. Building on dynamic capabilities theory, we propose that absorptive capacity enables firms to balance exploration and exploitation. Empirical evidence from case study in automotive industry confirms the proposed framework. The findings extend dynamic capabilities theory and inform strategic renewal.]Kim; Anderson@Strategic Management JournalStakeholder theorycorporate reputationstakeholder salience attributes; stakeholder engagement practices; stakeholder reciprocity practicesregulatory intensitybrand repositioningsocial enterprisesfuzzy-set qualitative comparative analysisDrawing on stakeholder theory, this research examines stakeholder salience attributes as a driver of corporate reputation in social enterprises. Stakeholder engagement, salience attributes, and legitimate claims interact to predict firm outcomes. fuzzy-set qualitative comparative analysis confirms the framework, with organisational identification mediating the relationship. The findings clarify how stakeholder management translates into brand repositioning.^Brown; Mendez@Organization ScienceStakeholder theorystakeholder truststakeholder reciprocity practicesstakeholder power asymmetrycorporate reputationstakeholder engagementsocial enterprisespanel data analysisBuilding on stakeholder theory, this study examines how stakeholder reciprocity practices shapes stakeholder trust through stakeholder salience. Power, urgency, and legitimacy of stakeholder claims interact to predict managerial responses. Using panel data analysis in social enterprises, we test the model, with stakeholder power asymmetry strengthening the relationship. The findings extend stakeholder theory and inform stakeholder engagement._Tanaka@Journal of Marketing ResearchSignalling theorypurchase intentioninformational cuesperceived risk reductionbrand repositioninghospitality services; consumer electronics; financial servicespanel data analysisHow do firms signal credibility to skeptical receivers? Signalling theory holds that observable, costly actions convey unobservable quality. We examine informational cues as such a signal, testing its effects on purchase intention. Evidence from panel data analysis in hospitality services confirms our predictions, with perceived risk reduction mediating the relationship. Implications for brand repositioning are discussed.`Schmidt; Iyer@Organization ScienceSignalling theorycustomer trustcostly quality signalsmarket competition intensityperceived risk reductionadvertising investmente-commercemeta-analysisInformation asymmetry impedes customer trust in e-commerce exchanges. Drawing on signalling theory, we test costly quality signals as a costly quality signal. meta-analysis provides evidence consistent with separating equilibrium predictions, with market competition intensity moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in advertising investment contexts.aKim@Organization ScienceDynamic capabilitiesknowledge integrationsensing and seizing capabilitiesenvironmental dynamisminnovation routinesstrategic renewalautomotive industryfuzzy-set qualitative comparative analysisThis paper develops a model of organisational adaptation grounded in dynamic capabilities. We argue that sensing and seizing capabilities comprises sensing routines that allow firms to detect environmental shifts and reconfigure resources accordingly. Empirical evidence from fuzzy-set qualitative comparative analysis shows positive effects on knowledge integration, with environmental dynamism capturing environmental dynamism strengthening the relationship. The findings advance dynamic capabilities theory.bFerreira; Davies@International Journal of Research in MarketingSignalling theorycustomer trustmarket competition intensityconsumer trustchannel selectione-commerceexperimental vignette studyBuilding on signalling theory, this research examines third-party certification as a means of reducing information asymmetry between signaller and receiver. We hypothesise that warranty provision increases customer trust through enhanced signal credibility. Using experimental vignette study in e-commerce, we demonstrate signal fit and signal cost as boundary conditions. consumer trust mediates the relationship.cErikssont@Organization ScienceDynamic capabilitiesfirm performanceorganisational ambidexterityinnovation routinesstrategic renewalemerging marketsexperimental vignette studyHow do firms sustain firm performance in turbulent emerging markets markets? Dynamic capabilities theory suggests that organisational ambidexterity enables continuous reconfiguration of resources. Using experimental vignette study, we examine sensing, seizing, and reconfiguring as distinct microfoundations. innovation routines mediates the path to performance. Results support the dynamic capabilities perspective and inform strategic renewal.dYamamoto; Bauer@Academy of Management ReviewInstitutional theoryorganisational survival; adoption rates; legitimacyfield-level pressuresorganisational statusfield reputationpractice adoptionhigher educationconjoint analysisHow do institutional logics shape organisational survival in higher education? Building on institutional theory, we examine field-level pressures as a manifestation of normative pressure. conjoint analysis in higher education organisations supports the framework. Decoupling, captured by field reputation, mediates the relationship. The findings extend institutional theory and inform practice adoption.eDavies; Bauer@Journal of MarketingSignalling theorywillingness to pay; brand attitudecredibility signalsconsumer expertiseperceived valuebrand repositioninge-commercestructural equation modellingHow do firms signal credibility to skeptical receivers? Signalling theory holds that observable, costly actions convey unobservable quality. We examine credibility signals as such a signal, testing its effects on willingness to pay. Evidence from structural equation modelling in e-commerce confirms our predictions, with perceived value mediating the relationship. Implications for brand repositioning are discussed.fDavies; Brown@Academy of Management JournalResource-based viewinnovation performancevaluable rare inimitable resourcesoperational efficiencyB2B servicesmeta-analysisWhat enables sustained competitive advantage? Drawing on the resource-based view, this research examines valuable rare inimitable resources as a source of innovation performance. Through meta-analysis conducted in B2B services, we establish that resource heterogeneity supported by isolating mechanisms drives competitive advantage. The contribution lies in clarifying how resource bundles translate into alliance formation outcomes.gUeda; Xiao; Nakamurap@Journal of ManagementDynamic capabilitiesknowledge integrationreconfiguring capabilitiesenvironmental dynamism; regulatory intensity; technology velocitystrategic flexibility; organisational learning; knowledge integrationmarket entryemerging marketslongitudinal field studyThis research investigates organisational ambidexterity as a dynamic capability for managing knowledge integration. Building on dynamic capabilities theory, we propose that reconfiguring capabilities enables firms to balance exploration and exploitation. Empirical evidence from longitudinal field study in emerging markets confirms the proposed framework. The findings extend dynamic capabilities theory and inform market entry.hPark; Anderson; O'Sullivanp@Academy of Management JournalResource-based viewstrategic renewalresource bundlesenvironmental dynamismstrategic flexibilitycapability investmentB2B services; multinational corporationsmeta-analysisThe resource-based view holds that firm heterogeneity in valuable resources explains differential performance. We test whether resource bundles predicts strategic renewal in B2B services. meta-analysis confirms the hypothesised relationship, with environmental dynamism strengthening the effect under resource scarcity. Our findings extend resource-based theory by identifying boundary conditions and informing capability investment.iDavies@Journal of the Academy of Marketing ScienceDynamic capabilitiesorganisational adaptation; firm performance; ambidextrous outcomesorganisational ambidexteritytechnology velocitystrategic flexibility; organisational learning; knowledge integrationmarket entryemerging marketslongitudinal field studyThis paper develops a model of organisational adaptation grounded in dynamic capabilities. We argue that organisational ambidexterity comprises sensing routines that allow firms to detect environmental shifts and reconfigure resources accordingly. Empirical evidence from longitudinal field study shows positive effects on organisational adaptation, with technology velocity capturing environmental dynamism strengthening the relationship. The findings advance dynamic capabilities theory.jBauer; Valentil@Academy of Management ReviewStakeholder theorystakeholder truststakeholder engagement practicescorporate reputationstakeholder engagementfamily firmsconjoint analysisHow do firms manage competing stakeholder demands? Stakeholder theory provides a framework for understanding how stakeholder engagement practices shapes stakeholder trust. We examine the role of stakeholder claims and stakeholder salience in family firms. conjoint analysis supports the proposed relationships, with cultural distance moderating the effect. Implications for stakeholder engagement are discussed.kEriksson; Iyer; Mendez@Academy of Management JournalStakeholder theorystakeholder trustmultistakeholder dialoguecultural distancecorporate reputationalliance formationmultinational corporationspanel data analysisBuilding on stakeholder theory, this study examines how multistakeholder dialogue shapes stakeholder trust through stakeholder salience. Power, urgency, and legitimacy of stakeholder claims interact to predict managerial responses. Using panel data analysis in multinational corporations, we test the model, with cultural distance strengthening the relationship. The findings extend stakeholder theory and inform alliance formation.lWagner@Journal of MarketingResource-based viewfinancial performance; market performanceintangible firm-specific assetsenvironmental dynamismstrategic flexibilityalliance formationmultinational corporationsexperimental vignette studyWhat enables sustained competitive advantage? Drawing on the resource-based view, this research examines intangible firm-specific assets as a source of financial performance. Through experimental vignette study conducted in multinational corporations, we establish that resource heterogeneity supported by isolating mechanisms drives competitive advantage. The contribution lies in clarifying how resource bundles translate into alliance formation outcomes.mDubois; Park@Journal of the Academy of Marketing ScienceStakeholder theorystakeholder truststakeholder power dynamicsindustry visibility; stakeholder power asymmetry; cultural distancestakeholder truststakeholder engagement; brand repositioning; alliance formationB2C retaillongitudinal field studyDrawing on stakeholder theory, this research examines stakeholder power dynamics as a driver of stakeholder trust in B2C retail. Stakeholder engagement, salience attributes, and legitimate claims interact to predict firm outcomes. longitudinal field study confirms the framework, with stakeholder trust mediating the relationship. The findings clarify how stakeholder management translates into stakeholder engagement.nQuintero; Esposito@Organization ScienceInstitutional theorylegitimacyfield-level pressuresindustry visibilityfield reputationregulatory complianceprofessional services; non-profit organisations; higher educationsystematic literature reviewDrawing on institutional theory, this study examines how field-level pressures shapes legitimacy in professional services organisational fields. Mimetic, coercive, and normative pressures combine to produce isomorphic outcomes. Using systematic literature review, we find that field-level pressures increases legitimacy and adoption, with field reputation mediating the effect. The findings extend institutional theory by clarifying field-level mechanisms.oWagner; Brown@Strategic Management JournalDynamic capabilitiesfirm performancereconfiguring capabilitiesregulatory intensitystrategic flexibilityproduct launchemerging marketsexperimental vignette studyBuilding on dynamic capabilities theory, this study investigates how reconfiguring capabilities enables firms to adapt in emerging markets environments. Sensing, seizing, and reconfiguring activities transform existing resources into firm performance. experimental vignette study in emerging markets validates the framework, with strategic flexibility mediating the effect. We extend dynamic capabilities theory by clarifying microfoundations.pZimmermann; Johansson@Strategic Management JournalStakeholder theorycorporate reputationstakeholder power dynamicscultural distancebrand repositioningmanufacturing firmsconjoint analysisDrawing on stakeholder theory, this research examines stakeholder power dynamics as a driver of corporate reputation in manufacturing firms. Stakeholder engagement, salience attributes, and legitimate claims interact to predict firm outcomes. conjoint analysis confirms the framework, with corporate reputation mediating the relationship. The findings clarify how stakeholder management translates into brand repositioning.qFerreira|@Journal of ManagementStakeholder theoryfirm performance; customer loyalty; stakeholder truststakeholder engagement practicesindustry visibilitycorporate reputationalliance formationmanufacturing firmscase studyHow do firms manage competing stakeholder demands? Stakeholder theory provides a framework for understanding how stakeholder engagement practices shapes firm performance. We examine the role of stakeholder claims and stakeholder salience in manufacturing firms. case study supports the proposed relationships, with industry visibility moderating the effect. Implications for alliance formation are discussed.rO'Sullivan; Dubois@Strategic Management JournalResource-based viewstrategic renewalorganisational capabilitiescompetitive intensityorganisational learningalliance formationB2B servicesmeta-analysisThis study examines strategic renewal from a resource-based perspective. We argue that organisational capabilities confers competitive advantage when bundled with complementary capabilities. Evidence from meta-analysis in B2B services supports our model, with organisational learning mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.sWagner; Gupta@Organization ScienceInstitutional theorypractice diffusioninstitutional logicsfield reputation; organisational legitimacy; institutional decouplingstructural reformhigher educationmixed methods design; survey; experimenttZimmermann; Yamamoto@Academy of Management ReviewDynamic capabilities; Institutional theoryknowledge integration; firm performancereconfiguring capabilitiesmarket turbulence; regulatory intensityknowledge integrationcapability investmentconsumer electronicscase studyDrawing on dynamic capabilities theory, we examine how reconfiguring capabilities, conceptualised as absorptive capacity, transforms knowledge inputs into knowledge integration. case study conducted in consumer electronics settings supports the model. Environmental dynamism, captured by market turbulence, moderates the relationship. We contribute to dynamic capabilities theory by linking absorptive capacity to performance through knowledge integration.uLarsson@Organization ScienceDynamic capabilities; Resource-based viewfirm performance; ambidextrous outcomestechnology velocityknowledge integrationmarket entrymanufacturing firmsmixed methods designHow do firms sustain firm performance in turbulent manufacturing firms markets? Dynamic capabilities theory suggests that dynamic capabilities for environmental adaptation enables continuous reconfiguration of resources. Using mixed methods design, we examine sensing, seizing, and reconfiguring as distinct microfoundations. knowledge integration mediates the path to performance. Results support the dynamic capabilities perspective and inform market entry.vBrown; Eriksson; Valenti@Journal of Consumer ResearchStakeholder theorystakeholder truststakeholder engagement practicesstakeholder power asymmetryorganisational identificationalliance formationprofessional servicessurveywHartman; Zimmermann@Academy of Management ReviewResource-based viewfirm performancevaluable rare inimitable resourcescompetitive intensityoperational efficiencymarket entrymultinational corporationslongitudinal field studyBuilding on resource-based logic, we propose that valuable rare inimitable resources is a critical antecedent of firm performance. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by operational efficiency. Empirical analysis using longitudinal field study in multinational corporations supports the proposed relationships. We discuss implications for market entry.xKim@Organization ScienceResource-based viewstrategic renewalvaluable rare inimitable resourcesindustry concentrationorganisational learningcapability investmentmanufacturing SMEspanel data analysisWhat enables sustained competitive advantage? Drawing on the resource-based view, this research examines valuable rare inimitable resources as a source of strategic renewal. Through panel data analysis conducted in manufacturing SMEs, we establish that resource heterogeneity supported by isolating mechanisms drives competitive advantage. The contribution lies in clarifying how resource bundles translate into capability investment outcomes.yDavies; Ramirez@Journal of MarketingResource-based viewfirm performance; strategic renewal; competitive advantageresource bundlesfirm sizestrategic flexibilitycapability investmentmanufacturing SMEscase study; experimental vignette studyThis study examines firm performance from a resource-based perspective. We argue that resource bundles confers competitive advantage when bundled with complementary capabilities. Evidence from case study in manufacturing SMEs supports our model, with strategic flexibility mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.zO'Sullivan; Anderson@Academy of Management ReviewResource-based viewstrategic renewalintangible firm-specific assetsfirm sizeorganisational learningstrategic renewalfamily firmsexperimentThis study examines strategic renewal from a resource-based perspective. We argue that intangible firm-specific assets confers competitive advantage when bundled with complementary capabilities. Evidence from experiment in family firms supports our model, with organisational learning mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.{Esposito; Ueda; Larssond@Journal of the Academy of Marketing ScienceResource-based viewfinancial performanceresource bundlesindustry concentrationknowledge integrationalliance formationB2B servicesmixed methods designThis study examines financial performance from a resource-based perspective. We argue that resource bundles confers competitive advantage when bundled with complementary capabilities. Evidence from mixed methods design in B2B services supports our model, with knowledge integration mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.|Anderson; Schmidt@Journal of MarketingInstitutional theoryorganisational survivallegitimacy pressuresfield maturityinstitutional decouplingstructural reformnon-profit organisationsmixed methods designThis paper investigates legitimacy as a critical outcome in non-profit organisations organisational fields. Drawing on institutional theory, we propose that legitimacy pressures, reflecting taken-for-granted practices, predicts organisational survival. mixed methods design confirms the predicted relationships, with field maturity moderating the effect under regulatory uncertainty. We extend institutional theory by clarifying isomorphism mechanisms.}Esposito; Gupta@Strategic Management JournalResource-based viewfirm performance; market performance; financial performanceresource bundlesorganisational learningmarket entryB2B servicescase studyThis study examines firm performance from a resource-based perspective. We argue that resource bundles confers competitive advantage when bundled with complementary capabilities. Evidence from case study in B2B services supports our model, with organisational learning mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.~Anderson; Chen; Tanaka@Journal of Consumer ResearchSignalling theorywillingness to payinformational cues; third-party certification signalsconsumer expertise; market competition intensity; prior brand familiarityperceived valuechannel selectionB2C retailcase studyInformation asymmetry impedes willingness to pay in B2C retail exchanges. Drawing on signalling theory, we test informational cues as a costly quality signal. case study provides evidence consistent with separating equilibrium predictions, with consumer expertise moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in channel selection contexts.Hartman; Valenti@Academy of Management ReviewDynamic capabilitiesambidextrous outcomesknowledge absorption routinestechnology velocityknowledge integrationproduct launchemerging marketscase studyBuilding on dynamic capabilities theory, this study investigates how knowledge absorption routines enables firms to adapt in emerging markets environments. Sensing, seizing, and reconfiguring activities transform existing resources into ambidextrous outcomes. case study in emerging markets validates the framework, with knowledge integration mediating the effect. We extend dynamic capabilities theory by clarifying microfoundations.Brown; Mendez; Erikssonp@Academy of Management JournalSignalling theorypurchase intentioninformational cuesproduct category riskperceived risk reductionadvertising investmenthospitality servicesexperimentThis paper investigates informational cues as a costly signal of purchase intention under conditions of asymmetric information. Drawing on signalling theory, we argue that informational cues conveys credible quality cues to receivers in hospitality services. experiment supports the predictions, with perceived risk reduction capturing signal credibility mediating the effect. We contribute to signalling theory by clarifying receiver-side conditions.Bauer@Journal of Consumer ResearchStakeholder theorysocial legitimacystakeholder claims managementregulatory intensitystakeholder truststakeholder engagementsocial enterprises; B2C retail; family firmsexperimental vignette studyBuilding on stakeholder theory, this study examines how stakeholder claims management shapes social legitimacy through stakeholder salience. Power, urgency, and legitimacy of stakeholder claims interact to predict managerial responses. Using experimental vignette study in social enterprises, we test the model, with regulatory intensity strengthening the relationship. The findings extend stakeholder theory and inform stakeholder engagement.Davies; Iyer; Xiao@International Journal of Research in MarketingSignalling theorycustomer trustcostly quality signalsproduct category riskconsumer trustchannel selection; brand repositioningconsumer electronicsexperimentThis paper investigates costly quality signals as a costly signal of customer trust under conditions of asymmetric information. Drawing on signalling theory, we argue that costly quality signals conveys credible quality cues to receivers in consumer electronics. experiment supports the predictions, with consumer trust capturing signal credibility mediating the effect. We contribute to signalling theory by clarifying receiver-side conditions.Esposito; ParkStrategic Management JournalInstitutional theoryfirm performancecoercive institutional pressuresfield maturityfield reputationpractice adoptionhigher educationexperimentInstitutional theory predicts that organisations conform to field-level expectations for legitimacy. We examine coercive institutional pressures as a source of institutional pressure on firm performance in higher education settings. experiment validates the predicted relationships, with field maturity capturing field maturity moderating the effect. We contribute to institutional theory by showing how multiple logics interact and inform practice adoption.Brown; Xiao@Journal of ManagementResource-based viewmarket performance; financial performanceintangible firm-specific assetsfirm sizecapability investmenttechnology platformsstructural equation modellingThis study examines market performance from a resource-based perspective. We argue that intangible firm-specific assets confers competitive advantage when bundled with complementary capabilities. Evidence from structural equation modelling in technology platforms supports our model, with operational efficiency mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.O'Sullivan@Academy of Management JournalResource-based viewstrategic renewalintangible firm-specific assetscompetitive intensityoperational efficiencymarket entry; alliance formation; strategic renewalmanufacturing SMEs; technology platforms; B2B servicesexperiment; longitudinal field study; systematic literature reviewBuilding on resource-based logic, we propose that intangible firm-specific assets is a critical antecedent of strategic renewal. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by operational efficiency. Empirical analysis using experiment in manufacturing SMEs supports the proposed relationships. We discuss implications for market entry.Gupta; Hartman@Journal of the Academy of Marketing ScienceSignalling theorybrand attitudecertification badgesperceived risk reduction; signal credibility; perceived valueproduct launchfinancial servicessystematic literature reviewHow do firms signal credibility to skeptical receivers? Signalling theory holds that observable, costly actions convey unobservable quality. We examine certification badges as such a signal, testing its effects on brand attitude. Evidence from systematic literature review in financial services confirms our predictions, with perceived risk reduction mediating the relationship. Implications for product launch are discussed.Bauer; Iyer@Journal of Marketing ResearchStakeholder theorycorporate reputation; firm performancestakeholder reciprocity practicesregulatory intensitystakeholder trustbrand repositioningprofessional servicesfuzzy-set qualitative comparative analysisDrawing on stakeholder theory, this research examines stakeholder reciprocity practices as a driver of corporate reputation in professional services. Stakeholder engagement, salience attributes, and legitimate claims interact to predict firm outcomes. fuzzy-set qualitative comparative analysis confirms the framework, with stakeholder trust mediating the relationship. The findings clarify how stakeholder management translates into brand repositioning.Hartman; Castillo@Journal of MarketingResource-based viewinnovation performancevaluable rare inimitable resourcesfirm size; environmental dynamismorganisational learningmarket entrymanufacturing SMEssurveyFerreira; Xiao@Journal of ManagementResource-based viewstrategic renewalcore competenciescompetitive intensitystrategic flexibilitymarket entryfamily firmscase studyBuilding on resource-based logic, we propose that core competencies is a critical antecedent of strategic renewal. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by strategic flexibility. Empirical analysis using case study in family firms supports the proposed relationships. We discuss implications for market entry.Park; Bauer; Gupta@Journal of the Academy of Marketing ScienceStakeholder theorycorporate reputationCSR investments; stakeholder power dynamics; stakeholder reciprocity practicesindustry visibility; cultural distance; regulatory intensitystakeholder reciprocitybrand repositioningsocial enterprisespanel data analysisEsposito; Hartman@Strategic Management JournalDynamic capabilitiesknowledge integrationorganisational ambidexterityenvironmental dynamismorganisational learningproduct launchemerging marketsfuzzy-set qualitative comparative analysis; longitudinal field study; structural equation modellingNakamura; WagnerJournal of ManagementResource-based viewinnovation performance; financial performanceresource heterogeneityfirm sizeorganisational learningcapability investmenttechnology platformsmeta-analysisWhat enables sustained competitive advantage? Drawing on the resource-based view, this research examines resource heterogeneity as a source of innovation performance. Through meta-analysis conducted in technology platforms, we establish that resource heterogeneity supported by isolating mechanisms drives competitive advantage. The contribution lies in clarifying how resource bundles translate into capability investment outcomes.Dubois; Castillo; Mendez@International Journal of Research in MarketingSignalling theoryperceived qualitybrand prestige signals; warranty provision; informational cuesproduct category riskperceived risk reductionproduct launche-commercemeta-analysisThis paper investigates brand prestige signals as a costly signal of perceived quality under conditions of asymmetric information. Drawing on signalling theory, we argue that brand prestige signals conveys credible quality cues to receivers in e-commerce. meta-analysis supports the predictions, with perceived risk reduction capturing signal credibility mediating the effect. We contribute to signalling theory by clarifying receiver-side conditions.Xiao; Castillo; Iyer@Strategic Management JournalDynamic capabilitiesstrategic renewalknowledge absorption routinestechnology velocity; environmental dynamisminnovation routinesstrategic renewalconsumer electronicscase study; longitudinal field studyBuilding on dynamic capabilities theory, this study investigates how knowledge absorption routines enables firms to adapt in consumer electronics environments. Sensing, seizing, and reconfiguring activities transform existing resources into strategic renewal. case study in consumer electronics validates the framework, with innovation routines mediating the effect. We extend dynamic capabilities theory by clarifying microfoundations.Yamamoto; Xiao@Journal of ManagementInstitutional theory; Dynamic capabilitiespractice diffusion; adoption ratesmimetic isomorphism pressuresorganisational statusfield reputationstructural reformnon-profit organisationsexperimental vignette studyThis paper investigates legitimacy as a critical outcome in non-profit organisations organisational fields. Drawing on institutional theory, we propose that mimetic isomorphism pressures, reflecting taken-for-granted practices, predicts practice diffusion. experimental vignette study confirms the predicted relationships, with organisational status moderating the effect under regulatory uncertainty. We extend institutional theory by clarifying isomorphism mechanisms.Bauer; Dubois@Journal of MarketingSignalling theorybrand attitudethird-party certification signalsconsumer expertisechannel selectionfinancial servicessystematic literature reviewBuilding on signalling theory, this research examines third-party certification as a means of reducing information asymmetry between signaller and receiver. We hypothesise that third-party certification signals increases brand attitude through enhanced signal credibility. Using systematic literature review in financial services, we demonstrate signal fit and signal cost as boundary conditions. signal credibility mediates the relationship.Ramirez; Brown@Journal of MarketingSignalling theorybrand attitudebrand prestige signalsprior brand familiarityperceived valuee-commercesurveyHow do firms signal credibility to skeptical receivers? Signalling theory holds that observable, costly actions convey unobservable quality. We examine brand prestige signals as such a signal, testing its effects on brand attitude. Evidence from survey in e-commerce confirms our predictions, with perceived value mediating the relationship. Implications for product launch are discussed.Castillo@Journal of MarketingSignalling theoryperceived quality; consumer choicebrand prestige signalsperceived valueadvertising investmentconsumer electronics; hospitality servicesfuzzy-set qualitative comparative analysisHow do firms signal credibility to skeptical receivers? Signalling theory holds that observable, costly actions convey unobservable quality. We examine brand prestige signals as such a signal, testing its effects on perceived quality. Evidence from fuzzy-set qualitative comparative analysis in consumer electronics confirms our predictions, with perceived value mediating the relationship. Implications for advertising investment are discussed.Mendez; Yamamoto@Organization ScienceResource-based viewcompetitive advantageintangible firm-specific assetsenvironmental dynamism; firm size; competitive intensitymarket entryB2B servicesfuzzy-set qualitative comparative analysisThe resource-based view holds that firm heterogeneity in valuable resources explains differential performance. We test whether intangible firm-specific assets predicts competitive advantage in B2B services. fuzzy-set qualitative comparative analysis confirms the hypothesised relationship, with environmental dynamism strengthening the effect under resource scarcity. Our findings extend resource-based theory by identifying boundary conditions and informing market entry.Xiao@Journal of Marketing ResearchSignalling theory; Resource-based viewconsumer choicecredibility signalsconsumer expertisesignal credibilitybrand repositioningB2C retailexperimental vignette studyHow do firms signal credibility to skeptical receivers? Signalling theory holds that observable, costly actions convey unobservable quality. We examine credibility signals as such a signal, testing its effects on consumer choice. Evidence from experimental vignette study in B2C retail confirms our predictions, with signal credibility mediating the relationship. Implications for brand repositioning are discussed.Brown; Iyer; Kim@Journal of Marketing ResearchSignalling theorywillingness to pay; customer trustcertification badgesconsumer expertisesignal credibilitychannel selectionfinancial servicesmeta-analysisInformation asymmetry impedes willingness to pay in financial services exchanges. Drawing on signalling theory, we test certification badges as a costly quality signal. meta-analysis provides evidence consistent with separating equilibrium predictions, with consumer expertise moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in channel selection contexts.Dubois; Gupta@Journal of ManagementDynamic capabilitiesfirm performanceabsorptive capacitymarket turbulencestrategic flexibilitycapability investmentmanufacturing firmslongitudinal field studyHow do firms sustain firm performance in turbulent manufacturing firms markets? Dynamic capabilities theory suggests that absorptive capacity enables continuous reconfiguration of resources. Using longitudinal field study, we examine sensing, seizing, and reconfiguring as distinct microfoundations. strategic flexibility mediates the path to performance. Results support the dynamic capabilities perspective and inform capability investment.Hartman@Academy of Management JournalInstitutional theoryorganisational survivallegitimacy pressuresregulatory uncertaintyfield reputationstructural reformnon-profit organisationssystematic literature review; surveyDrawing on institutional theory, this study examines how legitimacy pressures shapes organisational survival in non-profit organisations organisational fields. Mimetic, coercive, and normative pressures combine to produce isomorphic outcomes. Using systematic literature review, we find that legitimacy pressures increases legitimacy and adoption, with field reputation mediating the effect. The findings extend institutional theory by clarifying field-level mechanisms.Tanaka; Zimmermann; Valenti@Journal of ManagementDynamic capabilitiesambidextrous outcomesmicrofoundational capabilitiesmarket turbulenceknowledge integrationstrategic renewaltechnology platformsfuzzy-set qualitative comparative analysisThis paper develops a model of organisational adaptation grounded in dynamic capabilities. We argue that microfoundational capabilities comprises sensing routines that allow firms to detect environmental shifts and reconfigure resources accordingly. Empirical evidence from fuzzy-set qualitative comparative analysis shows positive effects on ambidextrous outcomes, with market turbulence capturing environmental dynamism strengthening the relationship. The findings advance dynamic capabilities theory.Ueda; Kim@Academy of Management JournalStakeholder theorysocial legitimacystakeholder reciprocity practicesindustry visibilityorganisational identificationfamily firmspanel data analysisMultistakeholder dialogue is a critical capability in family firms. Drawing on stakeholder theory, we investigate stakeholder reciprocity practices as an antecedent of social legitimacy. panel data analysis in diverse family firms settings provides empirical support, with organisational identification capturing stakeholder reciprocity mediating the effect. We contribute to stakeholder theory by linking engagement practices to outcomes.Anderson; Mendez@Journal of ManagementInstitutional theory; Signalling theorylegitimacymimetic isomorphism pressuresorganisational statusstructural reformnon-profit organisationsfuzzy-set qualitative comparative analysisDrawing on institutional theory, this study examines how mimetic isomorphism pressures shapes legitimacy in non-profit organisations organisational fields. Mimetic, coercive, and normative pressures combine to produce isomorphic outcomes. Using fuzzy-set qualitative comparative analysis, we find that mimetic isomorphism pressures increases legitimacy and adoption, with compliance behaviour mediating the effect. The findings extend institutional theory by clarifying field-level mechanisms.Ferreira@Academy of Management ReviewDynamic capabilitiesorganisational adaptationknowledge absorption routinesstrategic flexibilityproduct launchconsumer electronicscase studyThis research investigates organisational ambidexterity as a dynamic capability for managing organisational adaptation. Building on dynamic capabilities theory, we propose that knowledge absorption routines enables firms to balance exploration and exploitation. Empirical evidence from case study in consumer electronics confirms the proposed framework. The findings extend dynamic capabilities theory and inform product launch.Park; Hartman@Organization ScienceDynamic capabilitiesknowledge integrationknowledge absorption routines; absorptive capacity; reconfiguring capabilitiestechnology velocityknowledge integrationcapability investmentautomotive industrymeta-analysisThis paper develops a model of organisational adaptation grounded in dynamic capabilities. We argue that knowledge absorption routines comprises sensing routines that allow firms to detect environmental shifts and reconfigure resources accordingly. Empirical evidence from meta-analysis shows positive effects on knowledge integration, with technology velocity capturing environmental dynamism strengthening the relationship. The findings advance dynamic capabilities theory.Schmidt; Ueda@Journal of Consumer ResearchSignalling theoryperceived qualityconsumer expertiseperceived risk reductionchannel selectionB2C retailfuzzy-set qualitative comparative analysisInformation asymmetry impedes perceived quality in B2C retail exchanges. Drawing on signalling theory, we test warranty provision as a costly quality signal. fuzzy-set qualitative comparative analysis provides evidence consistent with separating equilibrium predictions, with consumer expertise moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in channel selection contexts.Xiao@Academy of Management JournalStakeholder theoryfirm performancestakeholder reciprocity practicesregulatory intensitystakeholder reciprocitybrand repositioningfamily firmsmeta-analysisMultistakeholder dialogue is a critical capability in family firms. Drawing on stakeholder theory, we investigate stakeholder reciprocity practices as an antecedent of firm performance. meta-analysis in diverse family firms settings provides empirical support, with stakeholder reciprocity capturing stakeholder reciprocity mediating the effect. We contribute to stakeholder theory by linking engagement practices to outcomes.Davies; Kim; NakamuraJournal of the Academy of Marketing ScienceInstitutional theoryorganisational survivalcoercive institutional pressuresindustry visibilitycompliance behaviour; institutional decoupling; field reputationregulatory compliancehigher educationsystematic literature reviewDrawing on institutional theory, this study examines how coercive institutional pressures shapes organisational survival in higher education organisational fields. Mimetic, coercive, and normative pressures combine to produce isomorphic outcomes. Using systematic literature review, we find that coercive institutional pressures increases legitimacy and adoption, with compliance behaviour mediating the effect. The findings extend institutional theory by clarifying field-level mechanisms.Zimmermann; Andersont@International Journal of Research in MarketingInstitutional theorylegitimacy; practice diffusionregulatory institutional pressuresindustry visibilityfield reputationpractice adoptionhealthcare providerssurveyDrawing on institutional theory, this study examines how regulatory institutional pressures shapes legitimacy in healthcare providers organisational fields. Mimetic, coercive, and normative pressures combine to produce isomorphic outcomes. Using survey, we find that regulatory institutional pressures increases legitimacy and adoption, with field reputation mediating the effect. The findings extend institutional theory by clarifying field-level mechanisms.Zimmermann; Hartman; Yamamoto|@Strategic Management JournalDynamic capabilitiesknowledge integrationknowledge absorption routinestechnology velocityinnovation routinesmarket entrymanufacturing firmsfuzzy-set qualitative comparative analysisHow do firms sustain knowledge integration in turbulent manufacturing firms markets? Dynamic capabilities theory suggests that knowledge absorption routines enables continuous reconfiguration of resources. Using fuzzy-set qualitative comparative analysis, we examine sensing, seizing, and reconfiguring as distinct microfoundations. innovation routines mediates the path to performance. Results support the dynamic capabilities perspective and inform market entry.Hartman; Esposito@Academy of Management ReviewSignalling theorycustomer trustcostly quality signalsconsumer expertisechannel selectionconsumer electronicsexperimentInformation asymmetry impedes customer trust in consumer electronics exchanges. Drawing on signalling theory, we test costly quality signals as a costly quality signal. experiment provides evidence consistent with separating equilibrium predictions, with consumer expertise moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in channel selection contexts.Ramirez; UedaInternational Journal of Research in MarketingSignalling theorybrand attitudethird-party certification signalsproduct category risksignal credibility; perceived valueproduct launchfinancial servicesconjoint analysisInformation asymmetry impedes brand attitude in financial services exchanges. Drawing on signalling theory, we test third-party certification signals as a costly quality signal. conjoint analysis provides evidence consistent with separating equilibrium predictions, with product category risk moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in product launch contexts.Iyer; Park@Journal of the Academy of Marketing ScienceInstitutional theorypractice diffusioncoercive institutional pressuresindustry visibilityfield reputationregulatory compliancenon-profit organisations; professional servicespanel data analysisInstitutional theory predicts that organisations conform to field-level expectations for legitimacy. We examine coercive institutional pressures as a source of institutional pressure on practice diffusion in non-profit organisations settings. panel data analysis validates the predicted relationships, with industry visibility capturing field maturity moderating the effect. We contribute to institutional theory by showing how multiple logics interact and inform regulatory compliance.Wagner; Mendez@Organization ScienceInstitutional theoryfirm performance; practice diffusion; field-level conformitycoercive institutional pressures; legitimacy pressuresfield maturityorganisational legitimacyfield engagementhigher education; regulated industriessystematic literature reviewInstitutional theory predicts that organisations conform to field-level expectations for legitimacy. We examine coercive institutional pressures as a source of institutional pressure on firm performance in higher education settings. systematic literature review validates the predicted relationships, with field maturity capturing field maturity moderating the effect. We contribute to institutional theory by showing how multiple logics interact and inform field engagement.Zimmermann; Schmidt; Wagner@Journal of MarketingResource-based viewmarket performanceVRIN resourcesenvironmental dynamismknowledge integrationcapability investment; market entrymultinational corporationsfuzzy-set qualitative comparative analysisThe resource-based view holds that firm heterogeneity in valuable resources explains differential performance. We test whether VRIN resources predicts market performance in multinational corporations. fuzzy-set qualitative comparative analysis confirms the hypothesised relationship, with environmental dynamism strengthening the effect under resource scarcity. Our findings extend resource-based theory by identifying boundary conditions and informing capability investment.Eriksson; Schmidt; Hartman@Strategic Management JournalDynamic capabilitiesfirm performanceorganisational ambidexteritymarket turbulencestrategic flexibilitymarket entrymanufacturing firmssystematic literature review; fuzzy-set qualitative comparative analysisHow do firms sustain firm performance in turbulent manufacturing firms markets? Dynamic capabilities theory suggests that organisational ambidexterity enables continuous reconfiguration of resources. Using systematic literature review, we examine sensing, seizing, and reconfiguring as distinct microfoundations. strategic flexibility mediates the path to performance. Results support the dynamic capabilities perspective and inform market entry.Ueda; SchmidtAcademy of Management ReviewStakeholder theorycorporate reputationstakeholder engagement practicesregulatory intensitystakeholder truststakeholder engagementmultinational corporationsmeta-analysisDrawing on stakeholder theory, this research examines stakeholder engagement practices as a driver of corporate reputation in multinational corporations. Stakeholder engagement, salience attributes, and legitimate claims interact to predict firm outcomes. meta-analysis confirms the framework, with stakeholder trust mediating the relationship. The findings clarify how stakeholder management translates into stakeholder engagement.Davies@Strategic Management JournalDynamic capabilitiesfirm performanceknowledge absorption routinesregulatory intensityorganisational learningmarket entrymanufacturing firmslongitudinal field studyBuilding on dynamic capabilities theory, this study investigates how knowledge absorption routines enables firms to adapt in manufacturing firms environments. Sensing, seizing, and reconfiguring activities transform existing resources into firm performance. longitudinal field study in manufacturing firms validates the framework, with organisational learning mediating the effect. We extend dynamic capabilities theory by clarifying microfoundations.O'Sullivan; Ramirez@Academy of Management JournalResource-based view; Institutional theoryinnovation performanceresource heterogeneitycompetitive intensityknowledge integrationmarket entryfamily firmsexperimental vignette studyThe resource-based view holds that firm heterogeneity in valuable resources explains differential performance. We test whether resource heterogeneity predicts innovation performance in family firms. experimental vignette study confirms the hypothesised relationship, with competitive intensity strengthening the effect under resource scarcity. Our findings extend resource-based theory by identifying boundary conditions and informing market entry.Iyer; O'Sullivan@Journal of Marketing ResearchResource-based viewmarket performancecore competenciescompetitive intensitymarket entry; alliance formation; capability investmentmultinational corporationsconjoint analysisBuilding on resource-based logic, we propose that core competencies is a critical antecedent of market performance. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by knowledge integration. Empirical analysis using conjoint analysis in multinational corporations supports the proposed relationships. We discuss implications for market entry.Hartman; Ferreira@Journal of Marketing ResearchSignalling theorybrand attitudebrand prestige signalsprior brand familiarityconsumer trustchannel selection; product launch; brand repositioningfinancial servicesfuzzy-set qualitative comparative analysisHow do firms signal credibility to skeptical receivers? Signalling theory holds that observable, costly actions convey unobservable quality. We examine brand prestige signals as such a signal, testing its effects on brand attitude. Evidence from fuzzy-set qualitative comparative analysis in financial services confirms our predictions, with consumer trust mediating the relationship. Implications for channel selection are discussed.Hartman; Kim; Chenx@Journal of MarketingDynamic capabilitiesknowledge integrationreconfiguring capabilitiesenvironmental dynamisminnovation routinesproduct launchmanufacturing firmsstructural equation modelling; case study; surveyDrawing on dynamic capabilities theory, we examine how reconfiguring capabilities, conceptualised as absorptive capacity, transforms knowledge inputs into knowledge integration. structural equation modelling conducted in manufacturing firms settings supports the model. Environmental dynamism, captured by environmental dynamism, moderates the relationship. We contribute to dynamic capabilities theory by linking absorptive capacity to performance through innovation routines.Larsson@International Journal of Research in MarketingSignalling theoryperceived qualitycredibility signals; third-party certification signals; brand prestige signalsmarket competition intensityperceived valuechannel selectionhospitality servicessurveyInformation asymmetry impedes perceived quality in hospitality services exchanges. Drawing on signalling theory, we test credibility signals as a costly quality signal. survey provides evidence consistent with separating equilibrium predictions, with market competition intensity moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in channel selection contexts.Dubois; Schmidt@Journal of Consumer ResearchSignalling theoryconsumer choiceinformational cues; third-party certification signalsmarket competition intensityperceived valuechannel selectionfinancial servicesmeta-analysisBuilding on signalling theory, this research examines third-party certification as a means of reducing information asymmetry between signaller and receiver. We hypothesise that informational cues increases consumer choice through enhanced signal credibility. Using meta-analysis in financial services, we demonstrate signal fit and signal cost as boundary conditions. perceived value mediates the relationship.Tanaka; Dubois@Organization ScienceInstitutional theory; Dynamic capabilitiespractice diffusion; adoption rates; organisational survivalnormative industry expectationsfield maturityfield reputationfield engagementprofessional servicesfuzzy-set qualitative comparative analysisInstitutional theory predicts that organisations conform to field-level expectations for legitimacy. We examine normative industry expectations as a source of institutional pressure on practice diffusion in professional services settings. fuzzy-set qualitative comparative analysis validates the predicted relationships, with field maturity capturing field maturity moderating the effect. We contribute to institutional theory by showing how multiple logics interact and inform field engagement.Zimmermannt@Academy of Management JournalInstitutional theoryfield-level conformityindustry visibilityinstitutional decouplingregulatory compliancehigher educationexperimental vignette studyThis paper investigates legitimacy as a critical outcome in higher education organisational fields. Drawing on institutional theory, we propose that regulatory institutional pressures, reflecting taken-for-granted practices, predicts field-level conformity. experimental vignette study confirms the predicted relationships, with industry visibility moderating the effect under regulatory uncertainty. We extend institutional theory by clarifying isomorphism mechanisms.Anderson; Gupta@Journal of MarketingSignalling theory; Stakeholder theorypurchase intentioncredibility signalsconsumer trustchannel selection; brand repositioningfashion retailpanel data analysisBuilding on signalling theory, this research examines third-party certification as a means of reducing information asymmetry between signaller and receiver. We hypothesise that credibility signals increases purchase intention through enhanced signal credibility. Using panel data analysis in fashion retail, we demonstrate signal fit and signal cost as boundary conditions. consumer trust mediates the relationship.Esposito; Brown; Johansson@Academy of Management ReviewResource-based viewfinancial performanceintangible firm-specific assets; resource heterogeneity; core competenciesenvironmental dynamismoperational efficiencyalliance formationmultinational corporationsexperimental vignette studyThis study examines financial performance from a resource-based perspective. We argue that intangible firm-specific assets confers competitive advantage when bundled with complementary capabilities. Evidence from experimental vignette study in multinational corporations supports our model, with operational efficiency mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.Quintero; Hartman@Organization ScienceResource-based viewfirm performancevaluable rare inimitable resourcesindustry concentrationcapability investment; strategic renewalB2B servicessystematic literature reviewThe resource-based view holds that firm heterogeneity in valuable resources explains differential performance. We test whether valuable rare inimitable resources predicts firm performance in B2B services. systematic literature review confirms the hypothesised relationship, with industry concentration strengthening the effect under resource scarcity. Our findings extend resource-based theory by identifying boundary conditions and informing capability investment.Castillo; O'Sullivan; Park@Journal of Consumer ResearchSignalling theoryperceived qualitywarranty provisionconsumer expertiseperceived value; perceived risk reduction; signal credibilitybrand repositioningfashion retailexperimental vignette studyHow do firms signal credibility to skeptical receivers? Signalling theory holds that observable, costly actions convey unobservable quality. We examine warranty provision as such a signal, testing its effects on perceived quality. Evidence from experimental vignette study in fashion retail confirms our predictions, with perceived value mediating the relationship. Implications for brand repositioning are discussed.Ramirez; O'Sullivan@Journal of ManagementInstitutional theoryadoption ratesnormative industry expectations; mimetic isomorphism pressures; legitimacy pressuresindustry visibilityinstitutional decouplingstructural reformregulated industriessurveyInstitutional theory predicts that organisations conform to field-level expectations for legitimacy. We examine normative industry expectations as a source of institutional pressure on adoption rates in regulated industries settings. survey validates the predicted relationships, with industry visibility capturing field maturity moderating the effect. We contribute to institutional theory by showing how multiple logics interact and inform structural reform.Nakamura; Park@Organization ScienceResource-based viewfirm performanceVRIN resourcesenvironmental dynamism; competitive intensityorganisational learningstrategic renewalB2B services; technology platformssurveyThis study examines firm performance from a resource-based perspective. We argue that VRIN resources confers competitive advantage when bundled with complementary capabilities. Evidence from survey in B2B services supports our model, with organisational learning mediating the relationship. We contribute to resource-based theory by showing how resource heterogeneity translates into superior performance.Ferreira; Johansson; Bauer@International Journal of Research in MarketingResource-based viewfirm performancecore competenciesfirm sizeoperational efficiencystrategic renewaltechnology platformsmeta-analysisWhat enables sustained competitive advantage? Drawing on the resource-based view, this research examines core competencies as a source of firm performance. Through meta-analysis conducted in technology platforms, we establish that resource heterogeneity supported by isolating mechanisms drives competitive advantage. The contribution lies in clarifying how resource bundles translate into strategic renewal outcomes.Ferreira; Castillo@International Journal of Research in MarketingSignalling theorybrand attitudecertification badgesprior brand familiarity; consumer expertisesignal credibilityadvertising investmentconsumer electronicspanel data analysisInformation asymmetry impedes brand attitude in consumer electronics exchanges. Drawing on signalling theory, we test certification badges as a costly quality signal. panel data analysis provides evidence consistent with separating equilibrium predictions, with prior brand familiarity moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in advertising investment contexts.Hartman; Brown@Journal of MarketingSignalling theorywillingness to paythird-party certification signalsperceived risk reductionbrand repositioningfinancial servicescase studyBuilding on signalling theory, this research examines third-party certification as a means of reducing information asymmetry between signaller and receiver. We hypothesise that third-party certification signals increases willingness to pay through enhanced signal credibility. Using case study in financial services, we demonstrate signal fit and signal cost as boundary conditions. perceived risk reduction mediates the relationship.Wagner; Park@Journal of ManagementSignalling theorypurchase intentioninformational cues; costly quality signalsproduct category risksignal credibilityproduct launchconsumer electronicsconjoint analysisThis paper investigates informational cues as a costly signal of purchase intention under conditions of asymmetric information. Drawing on signalling theory, we argue that informational cues conveys credible quality cues to receivers in consumer electronics. conjoint analysis supports the predictions, with signal credibility capturing signal credibility mediating the effect. We contribute to signalling theory by clarifying receiver-side conditions.Hartman; Quintero; Schmidtt@International Journal of Research in MarketingSignalling theoryperceived qualitybrand prestige signals; certification badges; third-party certification signalsconsumer expertiseperceived risk reduction; perceived valueproduct launchfinancial servicescase studyThis paper investigates brand prestige signals as a costly signal of perceived quality under conditions of asymmetric information. Drawing on signalling theory, we argue that brand prestige signals conveys credible quality cues to receivers in financial services. case study supports the predictions, with perceived risk reduction capturing signal credibility mediating the effect. We contribute to signalling theory by clarifying receiver-side conditions.Mendez@Journal of Consumer ResearchSignalling theorybrand attitudecostly quality signals; warranty provisionproduct category riskconsumer trust; signal credibility; perceived risk reductionchannel selectionfinancial services; B2C retail; consumer electronicslongitudinal field studyUnder asymmetric information, how can sellers credibly convey quality? Signalling theory suggests that costly signals serve as separating mechanisms. We examine costly quality signals as a signal in financial services markets, predicting brand attitude. longitudinal field study validates the hypothesised effects, with product category risk strengthening signal effectiveness. The findings extend signalling theory and inform channel selection.Wagner; Yamamoto|@Journal of ManagementSignalling theory; Stakeholder theoryperceived quality; customer trustcertification badges; warranty provision; credibility signalsmarket competition intensityconsumer trustadvertising investmentconsumer electronicssystematic literature reviewUnder asymmetric information, how can sellers credibly convey quality? Signalling theory suggests that costly signals serve as separating mechanisms. We examine certification badges as a signal in consumer electronics markets, predicting perceived quality. systematic literature review validates the hypothesised effects, with market competition intensity strengthening signal effectiveness. The findings extend signalling theory and inform advertising investment.O'Sullivan; Davies@Journal of Consumer ResearchStakeholder theorycorporate reputationCSR investments; multistakeholder dialogueregulatory intensitycorporate reputationalliance formation; CSR investment; brand repositioningfamily firms; multinational corporationsexperimentBuilding on stakeholder theory, this study examines how CSR investments shapes corporate reputation through stakeholder salience. Power, urgency, and legitimacy of stakeholder claims interact to predict managerial responses. Using experiment in family firms, we test the model, with regulatory intensity strengthening the relationship. The findings extend stakeholder theory and inform alliance formation.Mendez; Tanaka@Academy of Management ReviewStakeholder theorycorporate reputationstakeholder reciprocity practicesorganisational identificationCSR investmentsocial enterprisessurvey; fuzzy-set qualitative comparative analysisMultistakeholder dialogue is a critical capability in social enterprises. Drawing on stakeholder theory, we investigate stakeholder reciprocity practices as an antecedent of corporate reputation. survey in diverse social enterprises settings provides empirical support, with organisational identification capturing stakeholder reciprocity mediating the effect. We contribute to stakeholder theory by linking engagement practices to outcomes.Tanaka; Zimmermann@Journal of the Academy of Marketing ScienceInstitutional theorypractice diffusioninstitutional logicsfield maturityorganisational legitimacy; institutional decoupling; compliance behaviourpractice adoptionregulated industrieslongitudinal field studyDrawing on institutional theory, this study examines how institutional logics shapes practice diffusion in regulated industries organisational fields. Mimetic, coercive, and normative pressures combine to produce isomorphic outcomes. Using longitudinal field study, we find that institutional logics increases legitimacy and adoption, with organisational legitimacy mediating the effect. The findings extend institutional theory by clarifying field-level mechanisms.Wagner; Hartmanx@Academy of Management ReviewStakeholder theoryfirm performanceindustry visibilitystakeholder truststakeholder engagementmultinational corporationsstructural equation modellingBuilding on stakeholder theory, this study examines how stakeholder power dynamics shapes firm performance through stakeholder salience. Power, urgency, and legitimacy of stakeholder claims interact to predict managerial responses. Using structural equation modelling in multinational corporations, we test the model, with industry visibility strengthening the relationship. The findings extend stakeholder theory and inform stakeholder engagement.Anderson; Tanaka|@Academy of Management JournalInstitutional theory; Signalling theoryfield-level conformitymimetic isomorphism pressuresregulatory uncertaintyfield reputationregulatory compliancehealthcare providerssystematic literature reviewDrawing on institutional theory, we examine how regulatory and normative pressures jointly shape field-level conformity. mimetic isomorphism pressures, capturing institutional pressure intensity, predicts adoption in healthcare providers. systematic literature review supports the framework, with field reputation mediating the relationship through legitimacy gains. Our contribution clarifies institutional dynamics in regulatory compliance.Zimmermann@Academy of Management JournalSignalling theorybrand attitudecostly quality signalsconsumer expertisesignal credibilitychannel selection; product launch; advertising investmente-commercelongitudinal field studyThis paper investigates costly quality signals as a costly signal of brand attitude under conditions of asymmetric information. Drawing on signalling theory, we argue that costly quality signals conveys credible quality cues to receivers in e-commerce. longitudinal field study supports the predictions, with signal credibility capturing signal credibility mediating the effect. We contribute to signalling theory by clarifying receiver-side conditions.Valenti; Wagner@Academy of Management ReviewResource-based viewmarket performanceresource heterogeneityindustry concentrationstrategic flexibilitymarket entry; strategic renewal; capability investmentB2B servicessurveyDrawing on the resource-based view, this study examines how resource heterogeneity shapes market performance in B2B services settings. Using survey, we show that valuable rare inimitable resources produce sustained competitive advantage, with industry concentration strengthening the effect. The findings extend resource-based logic by clarifying isolating mechanisms and offer implications for market entry.Kim; Ueda; Dubois@Journal of MarketingSignalling theorycustomer trustbrand prestige signalsproduct category riskperceived valueproduct launchfashion retailexperimentHow do firms signal credibility to skeptical receivers? Signalling theory holds that observable, costly actions convey unobservable quality. We examine brand prestige signals as such a signal, testing its effects on customer trust. Evidence from experiment in fashion retail confirms our predictions, with perceived value mediating the relationship. Implications for product launch are discussed.Yamamoto; Xiao@Journal of Marketing ResearchSignalling theorywillingness to pay; customer trustcertification badgesconsumer expertiseconsumer trustadvertising investmentfashion retailconjoint analysisInformation asymmetry impedes willingness to pay in fashion retail exchanges. Drawing on signalling theory, we test certification badges as a costly quality signal. conjoint analysis provides evidence consistent with separating equilibrium predictions, with consumer expertise moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in advertising investment contexts.Larsson; Chen|@Journal of ManagementDynamic capabilitiesambidextrous outcomesabsorptive capacityregulatory intensitytechnology platformsstructural equation modellingThis paper develops a model of organisational adaptation grounded in dynamic capabilities. We argue that absorptive capacity comprises sensing routines that allow firms to detect environmental shifts and reconfigure resources accordingly. Empirical evidence from structural equation modelling shows positive effects on ambidextrous outcomes, with regulatory intensity capturing environmental dynamism strengthening the relationship. The findings advance dynamic capabilities theory.Eriksson; Esposito@Organization ScienceDynamic capabilitiesstrategic renewalknowledge absorption routinesmarket turbulenceknowledge integrationmarket entrymanufacturing firmsconjoint analysisBuilding on dynamic capabilities theory, this study investigates how knowledge absorption routines enables firms to adapt in manufacturing firms environments. Sensing, seizing, and reconfiguring activities transform existing resources into strategic renewal. conjoint analysis in manufacturing firms validates the framework, with knowledge integration mediating the effect. We extend dynamic capabilities theory by clarifying microfoundations.Ramirez; Anderson@Academy of Management JournalDynamic capabilitiesstrategic renewalsensing and seizing capabilitiesregulatory intensitystrategic flexibilitystrategic renewalautomotive industrypanel data analysisThis research investigates organisational ambidexterity as a dynamic capability for managing strategic renewal. Building on dynamic capabilities theory, we propose that sensing and seizing capabilities enables firms to balance exploration and exploitation. Empirical evidence from panel data analysis in automotive industry confirms the proposed framework. The findings extend dynamic capabilities theory and inform strategic renewal.Iyer; Guptad@Journal of the Academy of Marketing ScienceInstitutional theory; Dynamic capabilitiesfirm performancemimetic isomorphism pressuresregulatory uncertaintyorganisational legitimacystructural reformregulated industrieslongitudinal field studyHow do institutional logics shape firm performance in regulated industries? Building on institutional theory, we examine mimetic isomorphism pressures as a manifestation of normative pressure. longitudinal field study in regulated industries organisations supports the framework. Decoupling, captured by organisational legitimacy, mediates the relationship. The findings extend institutional theory and inform structural reform.Ueda@Journal of Marketing ResearchSignalling theorybrand attitudecertification badgesproduct category risk; consumer expertisesignal credibilityfinancial serviceslongitudinal field studyThis paper investigates certification badges as a costly signal of brand attitude under conditions of asymmetric information. Drawing on signalling theory, we argue that certification badges conveys credible quality cues to receivers in financial services. longitudinal field study supports the predictions, with signal credibility capturing signal credibility mediating the effect. We contribute to signalling theory by clarifying receiver-side conditions.Dubois; Wagner@Journal of Consumer ResearchSignalling theorywillingness to paymarket competition intensity; prior brand familiarity; product category riskadvertising investmentfinancial servicesconjoint analysisHow do firms signal credibility to skeptical receivers? Signalling theory holds that observable, costly actions convey unobservable quality. We examine brand prestige signals as such a signal, testing its effects on willingness to pay. Evidence from conjoint analysis in financial services confirms our predictions, with consumer trust mediating the relationship. Implications for advertising investment are discussed.Tanaka; Iyer; Ferreira@Strategic Management JournalResource-based viewfirm performancecore competenciescompetitive intensityoperational efficiencycapability investmentmultinational corporationssurveyNakamura@Academy of Management ReviewDynamic capabilitiesambidextrous outcomesdynamic capabilities for environmental adaptation; reconfiguring capabilities; sensing and seizing capabilitiestechnology velocity; market turbulenceorganisational learning; innovation routinesstrategic renewalconsumer electronicsmeta-analysisBuilding on dynamic capabilities theory, this study investigates how dynamic capabilities for environmental adaptation enables firms to adapt in consumer electronics environments. Sensing, seizing, and reconfiguring activities transform existing resources into ambidextrous outcomes. meta-analysis in consumer electronics validates the framework, with organisational learning mediating the effect. We extend dynamic capabilities theory by clarifying microfoundations.Mendez; Quintero; Gupta@Journal of the Academy of Marketing ScienceInstitutional theoryadoption ratesinstitutional logicsregulatory uncertaintyfield reputationpractice adoptionhealthcare providerspanel data analysisThis paper investigates legitimacy as a critical outcome in healthcare providers organisational fields. Drawing on institutional theory, we propose that institutional logics, reflecting taken-for-granted practices, predicts adoption rates. panel data analysis confirms the predicted relationships, with regulatory uncertainty moderating the effect under regulatory uncertainty. We extend institutional theory by clarifying isomorphism mechanisms.Eriksson; Tanaka; Larssonl@Academy of Management JournalInstitutional theoryfield-level conformityinstitutional logicsfield maturityorganisational legitimacystructural reformnon-profit organisationssystematic literature reviewDrawing on institutional theory, this study examines how institutional logics shapes field-level conformity in non-profit organisations organisational fields. Mimetic, coercive, and normative pressures combine to produce isomorphic outcomes. Using systematic literature review, we find that institutional logics increases legitimacy and adoption, with organisational legitimacy mediating the effect. The findings extend institutional theory by clarifying field-level mechanisms.Kim; Larsson@Strategic Management JournalDynamic capabilitiesinnovation performanceknowledge absorption routinesregulatory intensitystrategic flexibilitystrategic renewalautomotive industrysurveyHow do firms sustain innovation performance in turbulent automotive industry markets? Dynamic capabilities theory suggests that knowledge absorption routines enables continuous reconfiguration of resources. Using survey, we examine sensing, seizing, and reconfiguring as distinct microfoundations. strategic flexibility mediates the path to performance. Results support the dynamic capabilities perspective and inform strategic renewal.Larsson@Journal of Marketing ResearchInstitutional theory; Stakeholder theorypractice diffusioncoercive institutional pressures; institutional logics; legitimacy pressuresfield maturityfield reputationstructural reformprofessional servicesmixed methods designHow do institutional logics shape practice diffusion in professional services? Building on institutional theory, we examine coercive institutional pressures as a manifestation of normative pressure. mixed methods design in professional services organisations supports the framework. Decoupling, captured by field reputation, mediates the relationship. The findings extend institutional theory and inform structural reform.Park; Wagner@Academy of Management JournalInstitutional theoryadoption ratesfield-level pressuresfield maturityfield reputationstructural reform; practice adoptionprofessional services; non-profit organisationslongitudinal field studyThis paper investigates legitimacy as a critical outcome in professional services organisational fields. Drawing on institutional theory, we propose that field-level pressures, reflecting taken-for-granted practices, predicts adoption rates. longitudinal field study confirms the predicted relationships, with field maturity moderating the effect under regulatory uncertainty. We extend institutional theory by clarifying isomorphism mechanisms.Tanaka; Zimmermann; Kim@Journal of ManagementResource-based view; Signalling theorystrategic renewalresource bundlesfirm sizeoperational efficiencystrategic renewalB2B servicesmixed methods designThe resource-based view holds that firm heterogeneity in valuable resources explains differential performance. We test whether resource bundles predicts strategic renewal in B2B services. mixed methods design confirms the hypothesised relationship, with firm size strengthening the effect under resource scarcity. Our findings extend resource-based theory by identifying boundary conditions and informing strategic renewal.Schmidt; Wagner; Mendez@Academy of Management ReviewInstitutional theoryadoption rateslegitimacy pressures; institutional logics; normative industry expectationsfield maturityorganisational legitimacynon-profit organisationsmixed methods designDrawing on institutional theory, we examine how regulatory and normative pressures jointly shape adoption rates. legitimacy pressures, capturing institutional pressure intensity, predicts adoption in non-profit organisations. mixed methods design supports the framework, with organisational legitimacy mediating the relationship through legitimacy gains. Our contribution clarifies institutional dynamics in regulatory compliance.Xiao; Dubois; Castillo@Organization ScienceInstitutional theoryadoption ratesfield-level pressuresregulatory uncertainty; industry visibility; organisational statusorganisational legitimacyregulatory complianceregulated industriesmeta-analysisDrawing on institutional theory, we examine how regulatory and normative pressures jointly shape adoption rates. field-level pressures, capturing institutional pressure intensity, predicts adoption in regulated industries. meta-analysis supports the framework, with organisational legitimacy mediating the relationship through legitimacy gains. Our contribution clarifies institutional dynamics in regulatory compliance.Johanssont@Academy of Management ReviewResource-based view; Dynamic capabilitiescompetitive advantage; firm performance; financial performanceintangible firm-specific assetsfirm sizeoperational efficiencycapability investmentmanufacturing SMEsfuzzy-set qualitative comparative analysisBuilding on resource-based logic, we propose that intangible firm-specific assets is a critical antecedent of competitive advantage. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by operational efficiency. Empirical analysis using fuzzy-set qualitative comparative analysis in manufacturing SMEs supports the proposed relationships. We discuss implications for capability investment.Park; Ferreiral@Academy of Management ReviewDynamic capabilitiesfirm performance; ambidextrous outcomessensing and seizing capabilitiestechnology velocityknowledge integrationcapability investmentmanufacturing firmsexperimental vignette studyHow do firms sustain firm performance in turbulent manufacturing firms markets? Dynamic capabilities theory suggests that sensing and seizing capabilities enables continuous reconfiguration of resources. Using experimental vignette study, we examine sensing, seizing, and reconfiguring as distinct microfoundations. knowledge integration mediates the path to performance. Results support the dynamic capabilities perspective and inform capability investment.Tanaka; Davies@Strategic Management JournalDynamic capabilitiesknowledge integrationdynamic capabilities for environmental adaptationenvironmental dynamismorganisational learningmarket entryconsumer electronicssurveyBuilding on dynamic capabilities theory, this study investigates how dynamic capabilities for environmental adaptation enables firms to adapt in consumer electronics environments. Sensing, seizing, and reconfiguring activities transform existing resources into knowledge integration. survey in consumer electronics validates the framework, with organisational learning mediating the effect. We extend dynamic capabilities theory by clarifying microfoundations.Ueda; Johansson; Quintero@Academy of Management ReviewDynamic capabilitiesorganisational adaptationreconfiguring capabilitiesenvironmental dynamism; regulatory intensityorganisational learningcapability investmentmanufacturing firmsfuzzy-set qualitative comparative analysisZimmermann; Dubois; Tanaka@Journal of the Academy of Marketing ScienceResource-based viewstrategic renewalintangible firm-specific assetsindustry concentrationstrategic flexibilitymarket entryB2B servicespanel data analysisWhat enables sustained competitive advantage? Drawing on the resource-based view, this research examines intangible firm-specific assets as a source of strategic renewal. Through panel data analysis conducted in B2B services, we establish that resource heterogeneity supported by isolating mechanisms drives competitive advantage. The contribution lies in clarifying how resource bundles translate into market entry outcomes.Schmidt; Anderson; Wagner@Academy of Management JournalResource-based viewinnovation performancecore competencies; VRIN resourcesfirm sizeknowledge integrationalliance formationtechnology platformsfuzzy-set qualitative comparative analysisThe resource-based view holds that firm heterogeneity in valuable resources explains differential performance. We test whether core competencies predicts innovation performance in technology platforms. fuzzy-set qualitative comparative analysis confirms the hypothesised relationship, with firm size strengthening the effect under resource scarcity. Our findings extend resource-based theory by identifying boundary conditions and informing alliance formation.Wagner; Ferreira; Johanssonh@Strategic Management JournalDynamic capabilitiesknowledge integrationreconfiguring capabilitiesenvironmental dynamismknowledge integrationstrategic renewalautomotive industrypanel data analysisThis paper develops a model of organisational adaptation grounded in dynamic capabilities. We argue that reconfiguring capabilities comprises sensing routines that allow firms to detect environmental shifts and reconfigure resources accordingly. Empirical evidence from panel data analysis shows positive effects on knowledge integration, with environmental dynamism capturing environmental dynamism strengthening the relationship. The findings advance dynamic capabilities theory.Dubois; Mendez@International Journal of Research in MarketingDynamic capabilitiesstrategic renewaldynamic capabilities for environmental adaptationtechnology velocitystrategic flexibilitystrategic renewalemerging marketssystematic literature reviewDrawing on dynamic capabilities theory, we examine how dynamic capabilities for environmental adaptation, conceptualised as absorptive capacity, transforms knowledge inputs into strategic renewal. systematic literature review conducted in emerging markets settings supports the model. Environmental dynamism, captured by technology velocity, moderates the relationship. We contribute to dynamic capabilities theory by linking absorptive capacity to performance through strategic flexibility.Ueda; Dubois@Academy of Management ReviewResource-based viewmarket performancecore competenciesfirm sizeknowledge integration; operational efficiency; organisational learningstrategic renewal; capability investment; market entrymanufacturing SMEsstructural equation modellingDrawing on the resource-based view, this study examines how core competencies shapes market performance in manufacturing SMEs settings. Using structural equation modelling, we show that valuable rare inimitable resources produce sustained competitive advantage, with firm size strengthening the effect. The findings extend resource-based logic by clarifying isolating mechanisms and offer implications for strategic renewal.Hartman; Ueda@Journal of Marketing ResearchInstitutional theorylegitimacy; firm performance; practice diffusionregulatory institutional pressures; institutional logicsorganisational statuscompliance behaviourstructural reformnon-profit organisationsmixed methods designHow do institutional logics shape legitimacy in non-profit organisations? Building on institutional theory, we examine regulatory institutional pressures as a manifestation of normative pressure. mixed methods design in non-profit organisations organisations supports the framework. Decoupling, captured by compliance behaviour, mediates the relationship. The findings extend institutional theory and inform structural reform.Quintero; Xiaol@Journal of Consumer ResearchSignalling theorywillingness to paycertification badgesproduct category riskperceived risk reductionfashion retailconjoint analysisInformation asymmetry impedes willingness to pay in fashion retail exchanges. Drawing on signalling theory, we test certification badges as a costly quality signal. conjoint analysis provides evidence consistent with separating equilibrium predictions, with product category risk moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in brand repositioning contexts.Esposito@International Journal of Research in MarketingStakeholder theorystakeholder truststakeholder power dynamicscultural distancestakeholder trustbrand repositioning; alliance formation; stakeholder engagementmultinational corporationslongitudinal field study; case studyHow do firms manage competing stakeholder demands? Stakeholder theory provides a framework for understanding how stakeholder power dynamics shapes stakeholder trust. We examine the role of stakeholder claims and stakeholder salience in multinational corporations. longitudinal field study supports the proposed relationships, with cultural distance moderating the effect. Implications for brand repositioning are discussed.Quintero; Nakamurah@Journal of Consumer ResearchInstitutional theoryfield-level conformity; adoption ratesfield maturitycompliance behaviourstructural reformprofessional servicesmixed methods designDrawing on institutional theory, this study examines how normative industry expectations shapes field-level conformity in professional services organisational fields. Mimetic, coercive, and normative pressures combine to produce isomorphic outcomes. Using mixed methods design, we find that normative industry expectations increases legitimacy and adoption, with compliance behaviour mediating the effect. The findings extend institutional theory by clarifying field-level mechanisms.Iyer@Organization ScienceInstitutional theoryadoption ratesinstitutional logicsregulatory uncertaintycompliance behaviourstructural reform; practice adoptionnon-profit organisations; healthcare providersexperimental vignette studyHow do institutional logics shape adoption rates in non-profit organisations? Building on institutional theory, we examine institutional logics as a manifestation of normative pressure. experimental vignette study in non-profit organisations organisations supports the framework. Decoupling, captured by compliance behaviour, mediates the relationship. The findings extend institutional theory and inform structural reform.Yamamoto; Johansson@Journal of Consumer ResearchSignalling theory; Stakeholder theoryperceived qualitycredibility signalssignal credibilityadvertising investmentfashion retailpanel data analysisInformation asymmetry impedes perceived quality in fashion retail exchanges. Drawing on signalling theory, we test credibility signals as a costly quality signal. panel data analysis provides evidence consistent with separating equilibrium predictions, with market competition intensity moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in advertising investment contexts.Wagner; Quintero@Journal of the Academy of Marketing ScienceResource-based viewcompetitive advantageresource heterogeneityfirm sizeknowledge integrationcapability investmentfamily firms; manufacturing SMEscase studyDrawing on the resource-based view, this study examines how resource heterogeneity shapes competitive advantage in family firms settings. Using case study, we show that valuable rare inimitable resources produce sustained competitive advantage, with firm size strengthening the effect. The findings extend resource-based logic by clarifying isolating mechanisms and offer implications for capability investment.Nakamura; Iyer; Mendez@Journal of Marketing ResearchInstitutional theorylegitimacynormative industry expectationsorganisational status; field maturity; industry visibilityorganisational legitimacystructural reformhealthcare providerspanel data analysisThis paper investigates legitimacy as a critical outcome in healthcare providers organisational fields. Drawing on institutional theory, we propose that normative industry expectations, reflecting taken-for-granted practices, predicts legitimacy. panel data analysis confirms the predicted relationships, with organisational status moderating the effect under regulatory uncertainty. We extend institutional theory by clarifying isomorphism mechanisms.Chen; Ferreira@Academy of Management ReviewDynamic capabilitiesfirm performancereconfiguring capabilitiesmarket turbulenceinnovation routinesproduct launchemerging markets; manufacturing firmsexperimental vignette studyDrawing on dynamic capabilities theory, we examine how reconfiguring capabilities, conceptualised as absorptive capacity, transforms knowledge inputs into firm performance. experimental vignette study conducted in emerging markets settings supports the model. Environmental dynamism, captured by market turbulence, moderates the relationship. We contribute to dynamic capabilities theory by linking absorptive capacity to performance through innovation routines.Davies; Ferreira@Academy of Management ReviewResource-based viewcompetitive advantageVRIN resourcescompetitive intensityalliance formation; capability investment; strategic renewalmanufacturing SMEsconjoint analysisThe resource-based view holds that firm heterogeneity in valuable resources explains differential performance. We test whether VRIN resources predicts competitive advantage in manufacturing SMEs. conjoint analysis confirms the hypothesised relationship, with competitive intensity strengthening the effect under resource scarcity. Our findings extend resource-based theory by identifying boundary conditions and informing alliance formation.O'Sullivan; Zimmermann@Academy of Management ReviewInstitutional theorypractice diffusionlegitimacy pressuresorganisational status; regulatory uncertaintyfield reputation; compliance behaviourpractice adoptionprofessional servicesexperimentDrawing on institutional theory, this study examines how legitimacy pressures shapes practice diffusion in professional services organisational fields. Mimetic, coercive, and normative pressures combine to produce isomorphic outcomes. Using experiment, we find that legitimacy pressures increases legitimacy and adoption, with field reputation mediating the effect. The findings extend institutional theory by clarifying field-level mechanisms.Gupta; Yamamoto; Kim@Journal of Consumer ResearchSignalling theoryconsumer choicecertification badgesprior brand familiarityperceived valuefashion retailsystematic literature reviewUnder asymmetric information, how can sellers credibly convey quality? Signalling theory suggests that costly signals serve as separating mechanisms. We examine certification badges as a signal in fashion retail markets, predicting consumer choice. systematic literature review validates the hypothesised effects, with prior brand familiarity strengthening signal effectiveness. The findings extend signalling theory and inform advertising investment.Johansson; Schmidt@Strategic Management JournalDynamic capabilitiesfirm performanceorganisational ambidexterityregulatory intensityorganisational learningcapability investmentconsumer electronicsstructural equation modellingThis research investigates organisational ambidexterity as a dynamic capability for managing firm performance. Building on dynamic capabilities theory, we propose that organisational ambidexterity enables firms to balance exploration and exploitation. Empirical evidence from structural equation modelling in consumer electronics confirms the proposed framework. The findings extend dynamic capabilities theory and inform capability investment.Mendez; Nakamura@Journal of ManagementSignalling theoryperceived qualitythird-party certification signalsperceived valueproduct launchfashion retailmixed methods design; meta-analysis; conjoint analysisThis paper investigates third-party certification signals as a costly signal of perceived quality under conditions of asymmetric information. Drawing on signalling theory, we argue that third-party certification signals conveys credible quality cues to receivers in fashion retail. mixed methods design supports the predictions, with perceived value capturing signal credibility mediating the effect. We contribute to signalling theory by clarifying receiver-side conditions.Dubois; Ueda@Strategic Management JournalResource-based viewstrategic renewalVRIN resourcescompetitive intensityoperational efficiency; organisational learningmarket entry; alliance formation; capability investmentB2B servicesmeta-analysisBuilding on resource-based logic, we propose that VRIN resources is a critical antecedent of strategic renewal. The valuable, rare, inimitable, non-substitutable nature of these resources generates sustained advantage, particularly when complemented by operational efficiency. Empirical analysis using meta-analysis in B2B services supports the proposed relationships. We discuss implications for market entry.Davies@Journal of Consumer ResearchSignalling theoryperceived qualitycredibility signalsproduct category riskperceived valueproduct launchfashion retaillongitudinal field studyInformation asymmetry impedes perceived quality in fashion retail exchanges. Drawing on signalling theory, we test credibility signals as a costly quality signal. longitudinal field study provides evidence consistent with separating equilibrium predictions, with product category risk moderating the effect. Our contribution clarifies how signal observability and signal fit shape consumer interpretation in product launch contexts.Ferreira@Strategic Management JournalInstitutional theorylegitimacyfield-level pressuresindustry visibilitycompliance behaviourfield engagementprofessional servicesfuzzy-set qualitative comparative analysisDrawing on institutional theory, we examine how regulatory and normative pressures jointly shape legitimacy. field-level pressures, capturing institutional pressure intensity, predicts adoption in professional services. fuzzy-set qualitative comparative analysis supports the framework, with compliance behaviour mediating the relationship through legitimacy gains. Our contribution clarifies institutional dynamics in field engagement.Bauer; Brownx@Organization ScienceSignalling theorypurchase intentionwarranty provision; brand prestige signalsproduct category riskperceived valuebrand repositioning; channel selectionconsumer electronicsconjoint analysisIyer; Valenti@Academy of Management ReviewInstitutional theoryadoption ratesnormative industry expectationsorganisational statuscompliance behaviourstructural reform; field engagement; regulatory complianceprofessional servicesexperimentInstitutional theory predicts that organisations conform to field-level expectations for legitimacy. We examine normative industry expectations as a source of institutional pressure on adoption rates in professional services settings. experiment validates the predicted relationships, with organisational status capturing field maturity moderating the effect. We contribute to institutional theory by showing how multiple logics interact and inform structural reform.Wagner; Castillo@Academy of Management JournalInstitutional theoryorganisational survivalinstitutional logicsorganisational statusorganisational legitimacystructural reformhealthcare providersconjoint analysis; experimentInstitutional theory predicts that organisations conform to field-level expectations for legitimacy. We examine institutional logics as a source of institutional pressure on organisational survival in healthcare providers settings. conjoint analysis validates the predicted relationships, with organisational status capturing field maturity moderating the effect. We contribute to institutional theory by showing how multiple logics interact and inform structural reform.